2013 Greeley Tribune Home and Garden Show Packet

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2013 vendor packet for the Greeley Tribune Home and Garden Show.

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  • i s l a n d g r o v e r e g i o n a l p a r k , g r e e l e y c o

    Free Admission

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    f e b r u a r y 2 0 1 3

    show 2013

    11am-6pm 9am-6pm 10am-4pm

    MessageHome & Garden

    with your company contact information

    for a registration package & investment

    pricing

  • Market Value - The 2012 show hosted thousands of active consumer attendees and over 170 unique exhibitors over a three day show! We offer several different sponsorship and exhibitor packages available in the two buildings of the show, to provide your business with the best event opportunity possible. Based on vendor feedback, the show has new hours and promotions continue to grow across the multi-media platforms.

    The Gardens - Local landscapers and greenhouses will create one-of-a-kind life-size gardens for everyone at the show to experience. Our show visitors love to come and see these popular features! Gardens in the past have included gazebos, retaining walls, water features, ponds with fish and waterfalls, all with lots of fresh trees and flowers.

    Working SMARTER for You - Home & Garden 2013 has a new format & function for the familiar Prize Partners & Workshops components of the show. These two areas have the potential of bringing added energy & action from the community hand and hand with value added for to the businesses that participate. It is clear that we want H&G to offer features & highlights that work smarter so you dont have to work harder. We are developing these two components with a whole new look and function. All registered vendors & sponsors will receive a separate flier outlining the new & improved education & prize features of H&G 2013. This information will be shared as we prepare for the show. One more example of our dedication to grow for you & with you. Stay tuned!

    Pet Zone - Pets are an important part of the family, so we offer a special zone dedicated just to them. The Pet Zone offers on site animal adoptions and is pick of the litter for products and services to help make sure pets get their creature comforts too.

    Payment Plans That Work For You - Home & Garden Show agreements offer 4 payments. Registrations received after September 1st will require 50% deposit. Second payment requested the first week of November, Third Payment the first week January, & paid in full the first week of February. Registrations received after January 15th must be paid in full.

    Social Gardening - In 2012, the Home & Garden Show joined the conversation on Facebook to reach your customers through social media. It developed healthy roots with a base of followers that continue growing into the 2013 show. You can invite your customers to follow us too! All vendors are encouraged to follow us and add to the conversations as the show blooms.

    New Growth - Home & Garden Show has become a standard of reliable excellence in Northern Colorado. An online directory will be developed for the 2013 Show as the next generation of connecting you to your clients before, during & after the show.

    Emily V Tilton, Event Produceretilton@greeleytribune.com Office: 970.352.0211 ext. 11228Direct: 970.392.4450Fax: 970.352.4059Mail: 501 8th Ave., Greeley, CO 80631

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    f e b r u a r y 2 0 1 3

    at a glance

    Show Facility:

    Island Grove Regional Park14th Avenue & A Street, Greeley CO 80631Buildings; Events Center, Exhibition Hall

    show 2013

    11am-6pm 9am-6pm 10am-4pm

    MessageHome & Garden

    with your company contact information

    for a registration package & investment

    pricing

  • greeleytribune.com/homeandgarden

    Our seasonal traffic hit us early! The unexpected interest came from our exposure & conversations at the show. It was a great pre-season boost.

    Ive done 6 shows/year for 5 years and this was the best show for strong leads that set the pace for the coming year.

    The main goal was to set appointments at the show with serious customers & put the seed in the mind of everyone else. Success!

    Ive always been happy after the show with meeting the public in Greeley. The show is a positive advertisement for our business. The people running it are always pleasant & helpful, too.

    I found more of my 2012 H&G leads converted into contracts than my goal. Business carried farther into the year than in past shows.

    This show is well organized from beginning to end. If we had a question, there was always a response that was quick & courteous.

    The Tribune promotes the show well within multiple platforms

    The conversion of leads into contracts was much stronger than years past.

    This was our first time doing a home and garden show. We loved it. Our exceeded our expectations. Thank You!! Staff was fabulous!

    Quotes from Show Exhibitors

    Exhibitors shared their goals, experiences & outcomes in a 2012 survey. The results include the following insight...

    Top 3 Goals in Participating:1) exposure of product/service 2) Promoting business3) Getting new leads

    Approval Ratings:95% likely to recommend99% had fun93% approval rating in the overall value of show experience95% event was valuable to my business91% my goals for the show were met or exceeded

    What Vendors Would Tell Their Friends:1) i would do it again2) Good traffic & a good variety of vendors3) Good promotion

    Percentage of Vendors Agreeing the Following Components were Rated Above Average to Excellent:registration process 73%event staff 84%Communication & vendor process 71%Publicity 67%exposure of product/service 64%overall traffic 59% with a total 84% reporting satisfaction

    All approval outcomes reflect positive statistical growth & added value in year over year vendor experiences

    Consumers completed their own survey sharing point of view, outcome & personal plans for their home and garden. Based on responses, consumers behavior indicates...

    When Thinking of Purchase Plans in the Next 12 Months... A Consumer Top 10 List:1) Landscaping Products2) Home decor3) Cleaning Products or services4) Pet or Pet service5) deck/Fence6) Heating or AC7) Furniture8) electronics9) remodeling10) Appliances

    2012 survey stats & insights

    MessageHome & Garden

    with your company contact information

    for a registration package & investment

    pricing

  • sponsorships & exhibitor opportunities:

    Naming sponsor limit of 7 businesses Sponsorship includes:

    24 wide x 20 deep corner exhibitor space in the Event CenterFull-page color advertisement in the H&G Show GuideOnline big box ad with 10,000 impressions, run of site on greeleytribune.com the week surrounding the showCompany logo in newspaper promotion of event beginning January 2013Online, radio, social media and direct mail2 Skirted tables & 4 folding chairsElectrical outletDiscounted investment for additional booths 12 x 10 booth $750 each

    Gold sponsor limit of 7 businessesSponsorship includes:

    36 Wide x 10 deep corner exhibitor space in the Event Center Half-page color advertisement in the H&G Show GuideCompany logo in newspaper promotion of event beginning January 2013Online big box ad with 5,000 impressions, run of site on greeleytribune.com the week surrounding the show1 Skirted tables & 2 folding chairs

    Silver sponsor - limited availabilitySponsorship includes:20 Wide x 12 deep corner exhibitor space in the Event Center1/2 page black & white advertisement in the H&G Show GuideCompany listing in the Home & Garden Electronic Directory1 Skirted table & 2 folding chairs

    Blue Package - limited availabilityPackage includes:

    12 wide x 10 deep corner exhibitor space in the Event Center1/4 page color advertisement in the H&G Show GuideCompany listing in the Home & Garden Electronic Directory1 skirted table & 2 folding chairs

    Orange PackagePackage includes:

    12 wide x 10 deep exhibitor space the Event Center1/4 page black & white advertisement in the H&G Show Guide Company listing in the Home & Garden Electronic Directory1 skirted table & 2 folding chairs

    Green Package Redefined!Package includes:

    10 wide x 12 deep exhibitor space in the Event Center as available1/8 page color advertisement in the H&G Show GuideCompany listing in the Home & Garden Electronic Directory

    Red & Red Plus Packages Package includes:

    10 wide x 12 deep exhibitor space in the Exhibition Hall with corner positions offered as Red Plus1/8 page black & white advertisement in the H&G Show GuideCompany listing in the Home & Garden Electronic Directory

    Purple Package limited availability NEW!Package includes:

    10 wide x 10 deep corner space in the west end of the Exhibition Hall2 column x 2 black & white advertisement in the H&G Show Guide

    Yellow PackagePackage includes:

    10 wide x 10 deep exhibitor space in west end of the Exhibition Hall2 column x 2 black & white advertisement in the H&G Show Guide

    Non-Profit PackagePackage includes:

    10 wide x 10 deep exhibitor spaceCompany listing in the Home & Garden Electronic DirectoryCopy of non-profit status documentation required with show agreement

    Concessionaire PackagePackage includes:

    10x10 space with electricity to be placed in food court areaCompany listing in the H&G Show Guide food concession directoryItemized menu required 30 days prior to the show

    Additional Charges:8 skirted table & 2 folding chairs $30/tableElectricity $30

    *Corner spaces have limited availability and cannot be guaranteed.

    2013 Investment Outline

    show 2013

    Additional advertising

    specials to be announced exclusive to

    Home & Garden investors

    Color-codedguide map available

    MessageHome & Garden

    with your company contact information

    for a registration package & investment

    pricing