2014 – 2015 Membership

ARE YOU ONE IN A MILLION?

CelebratingFaith.Family.Freedom

2014-2015 National Membership Committee

• Anita Biggs, Chairman• Cindy Kokernak, Vice Chairman• Joan Chwala, Member• Penny Maklary, Member• Donna Ray, Central Division Chair• Barbara Corker, Eastern Division Chair• Linda Feezer, Northwestern Division Chair• Bonita Robey, Southern Division Chair• Jan Sperry, Western Division Chair

Membership Goal

By honoring our veterans and military through meaningful service,

the American Legion Auxiliary will grow to a million members by our centennial anniversary.

CENTENNIAL Numeric Goal

National 2015 Numeric Goal: 768,323

National 2020 Numeric Goal: 1,000,358

HOW ARE WE DOING?

Comparison Report

2014 Numeric Objective

2013 Numeric Objective

Total 2014 Membership as of 4.23.14

Total 2013 Membership as of 4.24.13

Membership Difference

as of 4.23.14

742,341 756,818 668,407 693,763 (25,356)

Current TREND

2009 2010 2011 2012 2013 720,000

740,000

760,000

780,000

800,000

820,000

840,000 837,017

800,590

784,954

765,239

732,463

5 Year Membership Trend

National Renewal Rates

2012 2013 201480%

81%

82%

83%

84%

85%

86%

87%

88%

89%88%

83%

86%

Renewal Rate

2012, 2013 & 2014 (at 4-23-2014)

2011 New Member Retention for 2012, 2013 & 2014

National Percentage

2012 2013 2014 at 4/30/140.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

74.33%63.35% 52.28%

WHAT CAN WE DO?

• Engage to Retain Members

• Rejoin Former Members

• Attract New Members

HOW CAN WE DO THIS?

Engage to Retain Members

• Communicate!

• Be respectful, kind and considerate!

• Ask for and be open to new and different ideas

• Offer meaningful volunteer opportunities for members to support and deliver the Auxiliary’s mission -- at times convenient to them

• Recognize all members for any and all contributions

• Promptly address and resolve conflicts in a positive manner

Rejoin Former Members• Use ALAMIS to obtain information on members

who have not paid dues since 2012. –Reach out to these former members

• Set up a committee to contact former members• Establish a phone bank of members to call former

members–Develop script to identify reasons for not renewing and what

would cause them to consider rejoining

•Share former member’s feedback with the unit; determine what the unit might need to do differently to retain all members.

•  

Attract New Members

• Increase the Auxiliary’s visibility in the community.

• Be welcoming, kind and respectful to persons of all ages and backgrounds.

• Share benefits and value of belonging….

• Dual is Cool Campaign– Waive first year membership dues for eligible

female veterans

IT CAN BE DONE!

REMEMBER…..We need to:

• Engage to Retain Current Members

• Attract New Members

• Rejoin former members

to reach our centennial goal

Individual AWARDS

Rejoin One• Rejoin 1 FORMER

Auxiliary member (Must not have paid dues after 2012)

– Submit Rejoin 1 form to National Headquarters by 5/1/15 to receive button.

• Note: One entry per recruiter

Individual AWARDS

Recruit One• Recruit 1 NEW Auxiliary

member

– Submit Recruit 1 form to National Headquarters by 5/1/15 to receive button.

• Note: One entry per recruiter.

Individual AWARDS

One in a Million Recruiter• Recruit 10 or more NEW

Senior and/or NEW Junior members– Submit form to National

Headquarters by 5/1/15 to receive “One in a Million” keychain.

– Each recruiter eligible for cash drawing of $100.

Individual AWARDS

Silver Brigade• Recruit 25 or more NEW

senior members to receive special gift from National President. – Entry forms must be

received in National Headquarters by 5/1/15 to qualify.Note: One gift per recruiter

Unit AWARD

Unit Achievement Award• Units that reach 100% of

annual target set by their department by 5/1/15 will be eligible for $100 cash drawing.– Checks made payable to Unit for

mission outreach and/or membership efforts.

Note: Eligible units tracked and submitted to NHQ by their Dept (see verification form). Verification forms due in NHQ by 5/1/15

Department Goals, Milestones & Targets

• 2015 goal– designed to help each department work towards

centennial Million Member Goal.– broken down into monthly milestones

• Renew/Rejoin Target – based on total 2013 membership at 12/31/13,

less 2013 paid members deceased during 2013 membership year.

– can be combination of renewing 2014 members AND rejoining former and/or expired members.

Department Awards

• 60% Renew/Rejoin Achievement – Reach 60% of Renew/Rejoin target by Veterans Day (November

11, 2014) to receive $100.

•  85% Renew/Rejoin Achievement Put your heart into it! – Reach 85% of Renew/Rejoin target by Valentine’s Day (February

14, 2015) to receive $500

•  95% Renew/Rejoin Achievement We’re in it to win it! – Reach 95% of Renew/Rejoin target by 30 days prior to National

Convention to receive $500 and recognition at National Convention.

Department Awards

• Good Will Rejoin Award– Rejoin 50% or more of former members on

NHQ provided list – those who’ve not paid since 2012 -- by 5/1/15 to receive $500

• Department Monthly Milestone Achievement Award– Achieve 100% of monthly milestone in

month of Dept Convention to receive $250

Department Awards

•  National Achievement Award– Achieve 100% of Numeric Goal by 30

days prior to National Convention to receive $250, recognition at National Convention and badge ribbons for delegates.

•  Keep On Pushing Award– Achieve 100% of Numeric Goal by

12/31/15 to receive $125

Resources

• 2014-15 Membership Plan of Action

• How To Sheets:– Engage to Retain Members– Rejoin Former Members– Attract New Members– Starting an E-Unit

• American Legion Auxiliary Unit Handbook, available at www.ALAforVeterans.org or from The American Legion Emblem Sales

• Materials provided at this Conference

• Membership page at www.ALAforVeterans.org

• Your 2014-2015 National Membership Committee

Membership Basics

Auxiliary membership year is from January 1 to December 31.

2015 Renewal Notices

First 2015 notice mailed by 9/15/14

Second 2015 notice mailed 1/2015