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2014 Fall Marketing Webinar
Please Mute your Lines
Ask Questions through Question tool
Presentation will be sent to the
attendee list after the webinar
Inn at Riverbend, Pearisburg, Giles County
VTC Digital Marketing
Dave NeudeckDigital Marketing [email protected]
Mary BishopDigital Marketing [email protected]
Robin MamunesDigital Marketing Content [email protected]
Casey HigginsDigital Marketing Content [email protected]
Tom KirkMultimedia [email protected]
Today’s Agenda
• Fall 2013 Review• Fall 2014 • Virginia Travel Blog• Fall Content Marketing• Fall Calendar• VTC Needs• Q/A
Fall 2013
• Virginia.org Visits: Up 7%Up 7%• Virginia.org Page Views: Up 11%Up 11%• Referrals to Partner Sites: Up 45%Up 45%• Travel Blog Visits: Up 293%Up 293%• Facebook Referrals: Up 254%Up 254%
2013 Most Popular PagesVirginia.org
1. Virginia’s Fall Festivals2. Apple Picking3. Scenic Fall Drives4. Corn Mazes and Pumpkin Patches5. 48 Hour Fall Getaways
2013 Most Popular ArticlesVirginia Travel Blog
1. 10 Free Things to Do this Fall in Virginia2. 14 Places to Enjoy Fall Foliage3. 17 Virginia BBQ Joints You’re Going to Love
4. 9 Must-See Virginia Landmarks5. 48 Hour Fall Getaways in Virginia, Part 8 of 8
Fall Target Audience
• Couples; 35-55 y.o.• Bachelor’s Degree; Upper-Middle• Drive, Short Getaway• Primary: DC, Baltimore, NC, VA• Secondary Markets: Philadelphia, NYC, SC,
Ohio, Atlanta
Fall 2014
• 48 Hour Getaways • Scenic Drives• Outdoor Adventure• Fall Festivals (Music, Food, Wine …)• U-Pick• Haunted Virginia• Culinary (Oysters, Wine, Craft Beer, …)• Fall Destinations (Small Towns, Cities, …)
Graves Mountain Lodge, Syria, Madison County
Humpback Bridge, Covington, Allegheny County
Breaks Interstate Park, Breaks, Dickenson County
Devil’s Bathtub & Waterfall, Dungannon, Scott County
Autumn Rambler, Dillwyn, Buckingham County
Falling Spring, Allegheny County
Eastern Shore of Virginia
Shenandoah National Park
Virginia eNewsletters
REDUCED RATES!REDUCED RATES!
350,000 subscribers•Monthly eNewsletter 10/14•Sites & Attractions eNews 9/23•History eNews 10/28
150,000 subscribers•Travel Packages & Deals 9/17, 10/21
Advertising Opportunities: Rates & Calendar http://www.vatc.org/emarketing/enewsadvertising/
Weekly Foliage Reports
75,000 subscribers•Beginning the last week of September•Features
• Leaf Reports• Calendar of Events• Trip Ideas and 48-Hour Getaways• Themed Experiences and Travel Stories• User Submitted Images
Slated for the Blog
• Fall Patio Dining• Virginia Watermills• Halloween / Haunted Tours • Great Wineries for Couples (kid-free)• Food Festivals – Cultural and Virginia• Fall Destinations – Based on Social Feedback
Content Ideas?
Ideas?
We look for ways to package the state into articles by having at least three examples of an idea.
Submit ideas to [email protected]
Social Media
• Facebook• Post to our page: Links or Images
• Facebook.com/VirginiaisForLovers
• Twitter and Instagram• @VisitVirginia• #FallinVA• #LoveVA
