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2014 Hong Kong Dragon Boat Carnival
Victoria Harbour, Tsim Sha Tsui East Waterfront
6 – 8 June 2014
Invitation to Partnership
Event 2014 Hong Kong Dragon Boat Carnival
Date 6 – 8 June 2014 (Friday to Sunday)
Time 9am – 5pm
Venue Victoria Harbour, East Tsim Sha Tsui, Kowloon
Components The 39th Hong Kong International Dragon Boat Races BeerFest Entertainment & Performances
Co-organisers Hong Kong Tourism Board Hong Kong China Dragon Boat Association
BE PART OF THE LEGENDARY DRAGON BOAT RACING
IN VICTORIA HARBOUR!
HONG KONG DRAGON BOAT CARNIVAL IS…
A world class sports cum carnival event with exciting races and non-stop entertainment
A legendary dragon boat race with a history of 38 years for some 5,000 serious
paddlers from Hong Kong and overseas One of the ‘must attend’ signature events of Hong Kong that senior government
officials and corporate executives will attend Promoted to overseas visitors via the overseas offices of Hong Kong Tourism Board
in 17 cities EVERY YEAR, THE CARNIVAL…
Draws some 200,000 spectators from local and overseas Attracts global media attention including agencies like CNN, Phoenix, etc.
Receives extensive coverage on major newspapers and TV channels Generates awareness and festive ambience around town
PR & PUBLICITY Extensive local and overseas media coverage
with: Press conference Media interviews Video news release
Fun races, such as Celebrity Bathtub Race
and Dry Land Dragon Boat Challenge to generate extra media mileage
PROMOTIONS Newspapers and magazines TV commercials Radio commercials Event collaterals Citywide ambience building decorations
DIGITAL MARKETING PLATFORMS Dedicated event website under
DiscoverHongKong.com Social media
Facebook Twitter Weibo
Others e-Newsletter SMS
PROMOTION TO TOUR GROUPS Event included in the itineraries of tour group from selected markets
Stage backdrop Barge banner
Festive decorations Land banner Promotional booth
Main entrance
Signage Promotional activities Parasol
Poster Souvenir Programme Event Guide
EVENT COLLATERALS
ON-SITE BRAND EXPOSURE
WHY SPONSORING THIS CARNIVAL? Engage Your Customers
The event provides a unique platform for you to interact with your customers while experiencing the thrills of this water sport in the beautiful setting of the Victoria Harbour.
Reach Out to Your Targets
Speak right to your targets at the event and reach out to hundreds of thousands of prospects from different segments such as professional groups, tertiary students and sports enthusiasts, etc.
Corporate Brand Promotion Associate your brand with this signature cultural cum international sporting event and leverage on it for media exposure and additional on-site visibility.
Marketing Cooperation and Networking Opportunities
Capitalise on the synergy of marketing cooperation through collaboration with other sponsors on this platform and meet business and community leaders.
Team Building
Dragon boat racing provides fun-filled trainings that enhance personal development and teamwork. Training and racing together as a corporate team will surely boost the morale and sense of belonging of your employees.
Corporate Goodwill
By sponsoring this event, you will be demonstrating your great support to the development of sport and the culture of dragon boat racing, as well as your strong bonds with the communities.
BECOME A SPONSOR Title Sponsor HK$3,000,000
International Race Sponsor International Open International Women’s International Mixed International Paradragon
HK$380,000
Local Race Sponsor Hong Kong District Open Women’s Mixed Junior U23 Senior O40 Inter-Company Travel Industry & Hotel Banking Professionals’ Disciplinary Forces Universities
HK$200,000
Official Supplier HK$200,000
BECOME A SPONSOR
Fisherman Large Boat Auxiliary Services Uniformed Youth Groups Youth Training & Development Organisations Medical and Health Care Organisations Post-secondary Schools
SPONSORSHIP ENTITLEMENTS
Entitlements Title Sponsor
Int’l Race Sponsor
Local Race Sponsor
Official Supplier
Exclusive rights Naming right of 39th Hong Kong International Dragon Boat Races after the Sponsor
Naming right of a selected international race category after the Sponsor
Naming right of a selected local race category after the Sponsor
Race trophies engraved with Sponsor’s name
An exclusive race at the invitation of the Sponsor
Free entry of Sponsor’s team to the race
Right of first refusal to sponsor the same event the following year
Product Exclusivity at the event venue
Recognition in Event Promotion
Right to distribute corporate memorabilia to paddlers
Invitation to the press conference
Acknowledgement on radio and video commercials
Logo on print advertising
Logo on outdoor advertising
Logo on event poster, leaflet, souvenir programme
Full-page advertisement in souvenir programme 2 pages 1 page 1 page 1 page
Sponsor’s message in souvenir programme
Logo and hyperlink on event website
SPONSORSHIP ENTITLEMENTS
Entitlements Title Sponsor
Int’l Race Sponsor
Local Race Sponsor
Official Supplier
On-site Brand Exposure
Logo on entrance arch of the event
Logo on stage backdrop
Logo on event signages
Logo on battle flags
Banner space (35m x 2.5m) on barge 3 1
Banner space (7m x 0.8m) at the land venue 20
Banner space (3m x 0.8m) at the land venue 2 2 2
Promotion booth (3m x 3m) with standard furniture 2 1 1 1
Right to place parasols at the land venue
Hospitality
Invitation to officiate at the opening ceremony
Invitation to the opening ceremony
Invitation to the VIP enclosure at Tsim Sha Tsui Promenade
Invitation to present prize for the respective race at the prize presentation ceremony
ENQUIRY Please contact us for customized sponsorship opportunities that will highlight your support and best align with your business objectives.
Hong Kong Tourism Board Hong Kong China Dragon Boat Association
Ms Karen Chung Ms Carrie Lai Ms Jennifer Chan
Senior Executive Event Management Hong Kong Tourism Board Tel: 2807 6528 Fax: 2503 6116 [email protected]
Manager Event Management Hong Kong Tourism Board Tel: 2807 6326 Fax: 2807 6586 [email protected]
Sports Executive Hong Kong China Dragon Boat Association Tel: 2504 8140 Fax: 2577 1873 [email protected]
