2019 Hong Kong Dragon Boat Carnival

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Invitation to Official Hotels Sponsorship

February 2019

Event and Product Development Department

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Date: 14 – 16 June 2019 (Friday to Sunday)

Times (Tentative):

Fri, 14 June Sat &Sun, 15-16 June

Dragon Boat Races 1pm – 5:30pm 8:30am – 5:30pm

Artificial Beach, Splash

Fun Area, F&B Gala 1pm – 11pm 10am – 11pm

Venue: Central Harbourfront Event Space

Organiser: Hong Kong Tourism Board

Co-organiser: Hong Kong China Dragon Boat Association

Admission: Free

Event Details

2019 Hong Kong Dragon Boat Carnival

Since the staging of the first International Dragon Boat Races in 1976, Hong Kong

is recognised as the birthplace of modern dragon boat racing and acclaimed as a

leading dragon boat competition destination. Dragon boat racing has become a

popular paddlesports around the world and was a contesting sport at the 2010

Asian Games;

Sanctioned by International Dragon Boat Federation and recognised as an “M”

Mark event, the Hong Kong International Dragon Boat Races (IDBR) has become a

Major Sports Event on the annual sporting calendar. IDBR has received the largest

number of overseas dragon boat teams from around the world and attracted keen

local teams from the 18 districts to compete for glory in Victoria Harbour once in a

year. More than 4,800 enthusiastic paddlers from Hong Kong and overseas joined

the races in 2018;

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Global Recognition and Participation

Building on the colourful Tuen Ng Festival and promoted as an Asia’s branded

event, the annual Hong Kong Dragon Boat Carnival has enjoyed a lot of

attention from visitors and locals;

More games and F&B elements have been incorporated to the event since its

relocation to Central Harbourfront in 2016, with average patronage of over

52,000 spectators, the Carnival has become a well received mega event

featuring an artificial beach, the Splash Fun Area and sunset concerts,

guaranteeing a fun summer party for visitors and locals alike;

With an aim to reinforce Hong Kong as the events capital of Asia, the Carnival

was widely publicised on major local and global media. In 2018, the global

publicity value reached $80.6M with over 950 no. of news reports.

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Extensive Publicity

Key Elements of the 2019 Event

CCB (Asia) Hong Kong International

Dragon Boat Races

Held over three days, the event

features over 120 adrenaline-pumping

races with intense competition among

local and overseas athletes.

Music Concert

Local and overseas pop singers and

bands celebrate summer fun with fans

by vibrant music performances.

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Artificial Beach and Splash Fun Area

An artificial beach together with playful water games offer visitors and locals alike to soak up the sun with splashing fun in Central.

Key Elements of the 2019 Event

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F&B Gala

A fleet of food trucks and F&B booths

serve up local and international

delicacies.

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2019 Hong Kong International Dragon Boat Races

Race Category in 2018 (Reference only)

Standard Boat (12m in length) Small Boat (9m in length)

• International Open Championship

• International Mixed Championship

• International Women’s Championship

• International Paradragon Championship

• Open Championship

• Mixed Championship

• Women’s Championship

• Inter-Company Championship

• Banking Championship

• Professional Bodies Championship

• Youth Championship cum HKCDBA

Chairman Shield

• Greater Bay Area Trophy

• Disciplinary Forces Invitational Race

• Hong Kong Trophy

• CCB (Asia) Dragon Boat Invitational Cup

• Fancy Dress Competition

• International Open Championship

• International Mixed Championship

• International Women’s Championship

• International Cancer Survivors’

Championship

• Open Championship

• Mixed Championship

• Women’s Championship

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Sponsorship Invitation

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Why Sponsor Hong Kong Dragon Boat Carnival?

Reach out to hundreds of thousands of your existing and potential

clients from different segments participating in the event, such as

sports enthusiasts, professional groups, tertiary students, etc.;

Opportunities to promote your brands through a multitude of

communication channels of the event (PR, print, advertising, web,

event venue) to a large number of audience;

Leverage on this signature event of Hong Kong for media exposure

and corporate brand promotion;

Demonstrate the great support of your company to the development of

sport and culture;

A good occasion for corporate hospitality and relationship building.

Proposed Sponsorship Package for

Official Hotel

of 2019 Hong Kong Dragon Boat Carnival

Accommodation for approximately 30 international dragon boat teams of around

724 persons (hosted by HKTB) is required between 13 and 17 June 2019 (5

days/4 nights). A total of 362 twin rooms (1,448 room nights) are required. It is

expected that more than one Official Hotel will be engaged at the end.

An Official Hotel will offer:

1. Minimum 181 complimentary room nights (twin room basis) for

international teams (including athletes, supporting staff and family members) and

2. 543 of room nights of special rate (twin room basis) for invited international

teams (including athletes, supporting staff and family members) during the official

stay (on HKTB’s account).

Proposed Sponsorship Package

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Entitlements

Recognition and Marketing

Recognised as an Official Hotel in all communication channels in connection with the event

Right to mention the sponsorship in corporate communications and advertising materials for related

themed promotions and on-site visibility

Right to produce and distribute its own promotional materials, souvenirs etc. at its own cost for

promoting its brand(s) and the Carnival to the event participants and spectators

Media, Print Material & On-line Promotion

Acknowledged as an Official Hotel with logo on poster, event guide, souvenir programme and

advertorials

Acknowledged as an Official Hotel with logo on the event website at www.DiscoverHongKong.com

One full-page, 4-colour advertisement on souvenir programme

Pre-event

Invitation to the press conference (exact date to be advised)

Recognition of sponsorship at all pre-event initiatives

On-site Branding Opportunities

Logo appearance on the stage backdrop

Two banner spaces at the Central Harbourfront (Production cost to be borne by sponsor)

Logo on two battle flags

Hospitality

Invitation to the opening ceremony (exact date to be advised)

Invitation to the VIP enclosure at the Central Harbourfront

Proposed Sponsorship Package

Reference Photos -

Sponsorship Entitlements

On-site Brand Exposure

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Space for displaying banners along the race course

Sponsorship Entitlements –

On-site Brand Exposure

Fence Banners

Mill Barrier Banners

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Logo on battle flags

Sponsorship Entitlements –

On-site Brand Exposure

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Logo on the prize presentation stage backdrop

Sponsorship Entitlements –

On-site Brand Exposure

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Logo on the main entrance arch

Sponsorship Entitlements –

On-site Brand Exposure

Sponsorship Entitlements

- Pre-event Exposure

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Acknowledged as an Official Hotel with logo appearance on the event guide (Expected circulation: 80,000)

Sponsorship Entitlements –

Acknowledgement on Event Collaterals

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Acknowledged as an Official Hotel with logo appearance on the Souvenir Programme (Expected circulation: 3,500)

1 full-page, 4-colour advertisement on the Souvenir Programme

Sponsorship Entitlements –

Acknowledgement on Event Collaterals

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Logo on event poster

Sponsorship Entitlements –

Acknowledgement on Event Collaterals

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Logo on printed advertorials

Sponsorship Entitlements –

Acknowledgement on Event Collaterals

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Logo on the event website on DiscoverHongKong.com

Sponsorship Entitlements –

Acknowledgement on Event Website

Appendix a

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Media Coverage – Hong Kong

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Media Coverage – Hong Kong

Media Coverage – Mainland China

Media Coverage – Short Haul Markets

Media Coverage – Short Haul Markets

Media Coverage – Long Haul Markets

THANK YOU a

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