2014 Miss Expo

Celebrating Five Years

Opportunities to Participate

Saturday, April 26, 2014

Du Burns Arena, Baltimore, MD

One Day

Celebration For

Tween & Teen

Girls Miss Expo - the nation’s longest running exposition

for girls - celebrated since 2010

Miss Expo Overview

The Miss Expo, one-day consumer exposition, is a premier event for tween and teen girls, ages 7 to 17. The Expo, now approaching its 5th year, garners the attendance of over 1,000 girls at this annual event and has become an effective marketing opportunity for companies seeking to attract the attention of the lucrative tween and teen market. We expect the attendance and exposure to skyrocket in 2014 as we move to make this a free event with the support of sponsors.

The Miss Expo will take place at 40,000 square feet Du Burns Arena in Baltimore, Maryland on Saturday, April 26, 2014. Du Burns Arena 3100 Boston Street Baltimore, MD 21224

The ‘tweens’ age group (8-14) is undoubtedly a powerful segment of consumers, with increasing spending

power and influence over family purchase decision making, according to Zandl Group’s forecast of key tween

consumer trends.

TARGET MARKET

Age: 84% of ME attendees are between the ages of 7-17 years of age.

Gender: Nearly 93% of event attendees are Female

Income: Earn about $12 a week in allowance. Purchase History: Biggest Slice of tween and teen girl

money pie goes to apparel/footwear, beauty and cosmetic products .

The ME! Girl is BUBBLY, ENERGETIC, and INQUISITIVE. She

is becoming BRAND LOYAL AND BRAND SAVVY. She is also

FEISTY, OPIOINATED, HONEST, SHARP, and CYNICAL and

her consumer group is RESPONISBILE for $200 billion in

sales a year—of which $43 billion comes from direct spend-

ing of their own disposable income.

EXPO HIGHLIGHTS

Fashion District - Showcasing the latest and

trendiest fashions for tween and teen girls.

Health & Wellness District - Health screenings

and nutritional information.

Salon Plaza - Mini Makeovers, Demonstrations

and sampling.

Marketplace - Consumer products and vendors.

Sweet Café - Featuring sweet products from

cupcakes to candy buffet.

Moms Zone - A special place for moms to

unwind, network and have a good time too.

Exhibits and Pavilions

Health & Wellness District

Salon Plaza

Fashion District

Sweet Café

Market Place

Sponsorship Opportunities Be positioned front and center at The Miss Expo and get your product/services sampled and/

or noticed in a major way to the tween and teen consumer market at this rare event.

Companies that know the value of marketing to the teen and tween consumer will receive

comprehensive brand exposure.

Title Sponsor (1 available)

A Sponsor is the most prestigious and visible of all sponsorships available. Benefits:

“Presented by” acknowledgments with all broadcast, social media and print media mentions.

Customized banner at main entrance.

Logo exposure on all event signage.

Premiere full page, full-color ad in ME Insider!

20 x 20 exhibition booth space.

Exposure on Miss Expo website sponsorship page.

Sponsor 350 girls to attend event for free.

Cost $5,000

Main Stage Sponsor (1 available)

A Main Stage Sponsor is the next level of visibility and sponsorship available. Benefits:

Main Stage naming rights and “presented by” acknowledgments with all broadcast, social media, and print highlighting stage entertainment.

Branded Stage Area including banners and signage.

Logo exposure on artist room Step & Repeat

Premiere full-page, full color ad in ME Insider!



Cost $3,000

Sponsorship Opportunities Pavilion Sponsors (6 available)

A Pavilion Sponsor sponsors one of our six zone areas (Mom’s Zone, Marketplace, Fashion District, Salon Plaza (Beauty and Spa), Sweet District, and Health District). Benefits:

Branded Area, including banners and signage

10 x 10 exhibition booth

Premiere full-page, full-color ad in ME Insider!

Acknowledgments with all broadcast, social media, and print highlighting specific area.



Cost $2,000

Fashion Show Sponsor (1 available)

A Fashion Show Sponsor sponsors the Runway Segment. Benefits:

Naming rights and “presented by” acknowledgments with all broadcast, social media, and print highlighting fashion show.

Opportunity to showcase your newest fashions on main stage.

Branded Area near stage including banners and signage.

Premiere full-page, full color ad in ME Insider!



Cost $1,500

Miss Expo Bucks Sponsor (3 available) The first 300 attendees will receives $3 in Miss Bucks which can be used to purchase items (or used towards the purchase) at participating vendor booths. Put your company information in each attendee’s hand. Your logo will appear on the bucks attendees will receive. Attendees can shop knowing you supported this effort. Premiere half-page, full-color ad in ME Insider!


Cost $1,000

Gift Bag Sponsor (1 available)

Gift bag sponsorships are perfect for companies that also want to reach over 1,000 girls. Your company will provide 500+ gift bags to disseminate to all attendees. Benefits:

Premiere half-page, full-color ad in ME Insider!


Cost $1,000

Sponsorship Opportunities

Passport Sponsor (4 available)

Every attendee will receive a passport card. Attendees will fill the card up with stickers as they visit vendor booths to be entered into raffle for an item you will provide: Prize ideas: Gaming System, IPAD, IPOD, Computer (laptop/ desktop), Trip/Tickets, Shopping spree, Cash, Dinner, Scooter, Photo Shoot, or Name your giveaway. Benefits:

Designated as Passport Sponsor.

Logo to appear on Passport card.


Mention in the ME Insider!

Cost $500

Limited On-Site Sponsorship Opportunities Per Event (6 available)

Free Standing Signs - (banners/sign that you provide on a stand; no hanging)

Cost $500

Exhibitor

Being an Exhibitor is perfect for companies that also want to reach over 1,000 of tween and teen girls; face to face. Benefits:

Exhibitor listing on missexpo.org Exhibitor listing in ME Insider. 10 x 10 booth space

Cost $200 (before October 1, 2013)

$250 (after October 1 , 2013)

Add $75 for a corner booth (limited number available)

Expo Door Prize Giveaway Sponsor (several available)

Expo Door Prize Giveaway sponsorships are perfect for companies who are looking for a great and inex-pensive way to support tween and teen girls. With your donation we will put prizes and special gifts into the hands of several attendees. This is a way to put a smile on their faces. Benefits:

Mention in the ME Insider!


Cost Varies

Advertising Opportunities

Advertise in the ME Insider! Reach over 1,000 of attendees. The Expo book is given to attendees at registration desk.

Full Page $150

Half Page $100

Bag Inserts $75 (include promotional items, samples etc. in the gift bags)

Important Information 5th Annual Miss Expo recognizes the importance of making a winning

impression. Start building loyalty and get the buzz out into the commu-

nity about your innovative product or service. We’ll make sure you reap

maximum benefit from the Expo.

What is in it for you?

We expect to attract over 700 girls and will implement an aggressive and

diverse marketing plan to make this a must-attend event. For tween girls and parents, this

means a one-stop shopping for products and services. For your business, simply put, it can

provide a single point of access to 1,000 of girls located on the East Coast, with a unique

opportunity to increase your presence and brand awareness with a key, growing consumer

base.

Join us and appeal to the $43 billion tween and teen

market

Payment terms: 50% Deposit must accompany exhibitor booth contract Booth reservation and deposit deadline is due by October 1, 2013; full balance due

January 15, 2014. Sponsorship contract deadline is October 1, 2013; can be made in 3 payments. Advertising deadlines: ME Insider’s ads are due by February 1, 2014. Bag Inserts

are due by April 1, 2014. Cancellation policy: No refund for cancelled contracts. Show Services

All 10 x 10 booth spaces are equipped with a table, 2 chairs and a waste basket. Booths are

divided by pipe and black drape backdrop.

Transporting exhibit materials is the responsibility of the exhibitor.

How to Make Payment

Payments can be made online at www.missexpo.org (click on payment link).

Documents

2014 Miss Expo