2014 Packets/CC-02-20...Downtown Kirkwood FY 2014 Annual Review -5 PUBLIC AREA NEW RETAIL BUSINESSES IN 2013 Andy’s Frozen Custard Billy G’s Kirkwood Crushed Red Five Star Burgers

Downtown Kirkwood FY 2014 Annual Review -1


OUR MISSION Downtown Kirkwood Special Business District’s mission is to enhance and promote diverse businesses in a neighborhood atmosphere by cultivating cultural, social and economic opportunities. (Revised, November 2011.)

OUR ORGANIZATION The SBD, founded in 1975 and funded by property owners and municipally licensed business owners, is a business improvement organization dedicated to public area enhancements, marketing and administration of Kirkwood Farmers’ Market.

Downtown Kirkwood Advisory Commission David Schreiner, Clay and Cotton, Chair Susan Fulton, Checkered Cottage, Vice Chair Mary Sly, Spencer’s Grill, Treasurer

Mike Willerton, Kirkwood Station Restaurant & Brewing Company

Amie Riggs, Riggs Construction & Design Igal Alon, Mavrik Amy Cross, Trim A Hair Salon Blake Schneider, U.S. Bank Nancy McGee, Fun in the Sun Sports & Leisure

Farmers’ Market Advisory Committee Judith Brauer, Citizen, Chair Robyn Kettler, Citizen Mike Willerton, Kirkwood Station, Downtown Kirkwood Advisory Commissioner, Secretary Amy Cross, Trim A Hair Salon, Downtown Kirkwood Advisory Commissioner

Tourism Marketing Committee Donna Poe, Coordinator Bill Burckhalter, Kirkwood Train Station Beth Fitzgerald, Carrie Hutchcraft, The Magic House Tamara Sehl, Amtrak Carol Lewis, Kirkwood Station Plaza

Staff: Donna E. Poe, Executive Director Kori Thompson, Event Coordinator, Market Master Greg Sercl, Landscaping/Maintenance (part-time) Patrick McCormac, Farmers’ Market Maintenance (part-time)


2013 HIGHLIGHTS (Fiscal Year 2014)

PROMOTING DOWNTOWN KIRKWOOD: EVENTS Mayfest / Spring Fashion Show at Ober Anderson Gallery Summer Concert Series Sidewalk Sale & Peach Festival Apple Festival Dog Days Celebration Fall Festival of Local Flavor / Fall Fashion Show at Kirkwood Train Station Halloween Walk Holiday Walk Small Business Saturday promotion Photos with Santa (3 sessions) Downtown Kirkwood Winter Fireworks Festival Valentine Gift Certificate Promotion

COMMUNICATIONS Weekly email updates to our members Public email updates to subscribers Website information Farmers’ Market Facebook page Downtown Kirkwood Facebook page Earned media placements:

Sauce Magazine, Times Newspapers, St. Louis Post-Dispatch, FOX 2 TV, KSDK TV, Town & Style Magazine


ADVERTISING

Group ad series in Times

Newspapers

Group Ads in Sauce Magazine

Sauce Magazine “fam” tour

Group Ad in Town & Style

Magazine

Radio advertising

Outdoor Advertising

Tourism marketing program

including Where Magazine and

Missouri Life Magazine

KSDK-TV spots, “Show Me St.

Louis” and a holiday shopping

promotion

KMOV-TV-“Great Day St.

Louis” holiday advertising

program

FOX 2 fall promotional

advertising

SUPPORTING LOCAL BUSINESSES

In FY 2014, the SBD continued to promote the importance of supporting local businesses to the community:

The Fall Festival of Local Flavor

Two Fashion Shows

Dishcrawl

Small Business Saturday concert in Ken Connor Park

Shop Small Window Posters

Valentine Promotion: We Love You Back gift certificate prize drawings


NEW RETAIL BUSINESSES IN 2013

Andy’s Frozen Custard

Billy G’s Kirkwood

Crushed Red

Five Star Burgers

Olive Oils & More

Music Record Shop

Sole Comfort Shoe Store

StLBooks & Gifts

Trinkets, Tea and Me

ENHANCING DOWNTOWN KIRKWOOD:

PUBLIC AREA IMPROVEMENTS

Flower Planting and Seasonal Display Program

In 2013, the public area maintenance and planting partnership between Downtown Kirkwood Special Business District, City of Kirkwood Administration and Kirkwood Parks Department sprouted.

The Parks Department’s expertise and equipment was supplemented with Special Business District (SBD) funding to pay for personnel and materials to manage the public area landscaping in the SBD and the grounds around Kirkwood City Hall. One of the best things about this program is that the Parks Department has the ability to remove the large flower pots and pre-plant them at their facilities. The result was a jump-started and improved floral display that was professionally cared for throughout the season.

The SBD continued to manage and fund the holiday lighting displays placed on public property in the business district. And, the maintenance of the building lights on private properties that are part of the district’s Holiday Lighting Program.


PUBLIC AREA IMPROVEMENTS (continued)

Ken Connor Park Improvements Downtown Kirkwood and Kirkwood Troop 981 Eagle Scouts partnered to enhance the aesthetics of Ken Connor Park. In 2012, new benches were purchased by the SBD and assembled and placed by the scouts. The scouts assisted the Kirkwood Street Department in the removal of the concrete park furniture.

In 2013, the deteriorating wooden signs were removed from the park and replaced by a stone sign. The Parks Department reseeded the grass in front of the sign and in 2014 we hope to add plantings to the area. Also in 2013, the renovated park was used for the Kiwanis’ Halloween Walk hot dog give-away and the SBD placed Ralph Butler and a pianist in the park to create a festive atmosphere on Small Business Saturday. In 2014, the SBD will work with Kirkwood Electric to upgrade the power service to facilitate increased programming in the park.

New Business Directory Signs

In 2013, the district expanded on its wayfinding sign program. New business directory signs were designed, produced and placed by the SBD. The signs were designed to complement the existing public parking lot entrance signs. Six signs were placed in strategic locations for the benefit of pedestrians visiting downtown Kirkwood. The business directory signs will be updated periodically and the program will be expanded as needed.

Façade Improvement Program Funding

Several business and property owners took advantage of the district’s Façade Improvement Program. $7000 was allocated to the program and all of the funding is expected to be exhausted by the end of the fiscal year. Businesses participating in the program include Sole Comfort, Kirkwood Station Restaurant & Brewing Co., Fortel’s Pizza, Dr. Done, D.M.D., and Mike Duffy’s Pub & Grill.


KIRKWOOD FARMERS’ MARKET:

2013 SEASON REVIEW Despite growing competition for merchants, the market was filled with vendors offering customers high-quality, fresh produce, plants and specialty foods. (Last year, Missouri was the fastest-growing state for farmers’ markets.) We were able to recruit several new merchants whose offerings (organic chocolate, coconut butter, cut flowers, succulents) added to the market experience and customer satisfaction. This year, we welcomed programming provided by The Magic House and Kirkwood Public Library to the market and expanded the popular Tunes at Ten music series. The annual Peach Festival and Apple Festival continue to please our merchants and visitors.

In 2013, we were pleased to influence the city to include the replacement of the chain link fence behind the market property in the city’s fence project between the Memorial Walkway and the railroad tracks.

Also in 2013, we expanded our branding efforts by producing and selling a peach colored logo t-shirt, aprons and hooded sweatshirts. We sold these items

from our Information Station located in the market with the Veggie Valet. We are looking forward to increasing our merchandise sales in 2014. The Pumpkin Patch and Christmas Tree Market were once again successful and great attractions to downtown Kirkwood. The community enjoys the special activities of the pumpkin patch and the candies and unique products that are offered in the Gingerbread Shoppe as part of the annual Christmas Tree Market that is operated by one of our long-time merchants.


ONGOING ACTIVITES

ADMINISTRATIVE ACTIVITIES

Gift Certificate Sales

Public Information

Member Communication

Farmers’ Market Administration

Program Administration & Development

Sale of Employee Parking Permits and One-Day Permits

Advocating for parking improvements such as the Amnesty Program for first–time parking violations

Business Attraction & Retention

Public Information

Façade Improvement Program FUNDING & MEMBERSHIP

Façade Improvement Program

Grant applications

Obtaining sponsors for events

Gift certificate redemption

Business attraction packet

Collecting data on commercial space listings

Partnerships with Amtrak, City of Kirkwood, Kirkwood Area Arts Council, Kirkwood Living Green and Kirkwood Public Library

CONTRIBUTING TO A VIBRANT COMMUNITY

Downtown Kirkwood Winter Fireworks Festival Back by popular demand, as the expression goes, were the downtown fireworks. Fueled by the success of the 2012 partnership with the Parks Department to relocate the drought-displaced Freedom Festival the downtown fireworks are quickly becoming an annual tradition. Thanks to the help of our volunteer fundraisers, financial and organizational support from Downtown Kirkwood and guidance and support from the parks, fire and police departments the community enjoyed festivities and a wonderful fireworks display on an unseasonably warm day.

Downtown Kirkwood Summer Concert Series 2013 was the ninth season for the popular summer concert series which is coordinated kicked off in June each year by the SBD.


STRATEGIC ACCOMPLISHMENTS

Downtown Kirkwood

Strategic Plan

2011-2013

Indicates accomplished. The following are strategic initiatives that were new in 2013:

Review Special Event Schedule for new opportunities: Moved Mayfest event to Mother’s Day weekend.

Evaluate the benefits/components

of existing events: Decided to make changes to the Fall Festival of Local Flavor for 2014

Produced two fashion events. Coordinated a Dishcrawl during the Fall Festival.

Encourage and promote stores open on Thursday evenings:

Explore benefits of additional part-time or seasonal help such as a strategic communications intern and additional landscaping maintenance: New part-time administrative position is being created and funded.

Work with the city to develop a plan and legislation that will improve the

parking experience: Parking Ticket Amnesty Program and selling One-Day Permits from the SBD office.

Expand wayfinding signs to direct

visitors to attractions: New business directory signs produced and placed.

Address lighting and irrigation

improvement opportunities: New streetlight at E. Argonne and Kirkwood Road. Lighting on new Jefferson lot.

Improve appearance of Ken

Connor Park: New sign installed.

www.downtownkirkwood.com

We couldn’t do it without you!

Thank you for ongoing support of

our efforts to promote and enhance

Downtown Kirkwood Special

Business District.

http://www.downtownkirkwood.com/



SBD Revenue-REV

FY 2015

FY2015 Revenue

April1, 2014-March 31, 2015DRAFT

Account Description FY2011 FY2012 Actual FY2013 Budget FY2013 Actual FY2014 FY2015 Notes

Fund Balance Required 55,000.00 12,158.00 68,200.00 28,000.00 Mkt. Amnty. Imprmts./parkingDirectory signs, trash cans, market signs...

203-0000-311.10-00 Real Property Taxes 130,917.00 123,855.00 128,000.00 133,140.00 130,000.00 134,000.00

203-0000-321.10-00 Business Licenses 63,374.00 67,256.00 64,200.00 67,893.00 68,000.00 70,000.00

203-0000-355.10-10 Farmers' Market 99,838.00 86,391.00 92,000.00 83,814.00 92,000.00 90,000.00

203-0000-355.10-30 Non-Retail Dues 100.00 1,150.00 600.00 600.00 600.00 700.00 Prof. Contributions

203-0000-355.10-40 Event Sponsorship 3,494.00 1,752.00 2,000.00 1,851.00 19,000.00 2,000.00

Fireworks Sponsorship 8,000.00

203-0000-355.10-60 Advertising 4,100.00 500.00 4,000.00 11,111.00 2,000.00 3,000.00 partners' payments

203-0000-355.65-00 Merchandise Sales 600.00

203-0000-361.10-00 Investments 1,433.00 3,863.00 2,200.00 926.00 2,200.00 2,200.00

203-0000-365.20-02 Donations 3,400.00 0.00 2,000.00 3,000.00 2,000.00 3,000.00

203-0000-380.10-00 Miscellaneous 5,822.00 3,939.00 6,000.00 2,943.00 5,000.00 3,500.00 Artists fees, rebates,

Grand Total 312,478.00 288,706.00 356,000.00 317,436.00 389,000.00 345,000.00

DRAFT 01292014


SBD Expenses-REV

FY 2015

SBD Expenses FY2015

April 1, 2014-March 31, 2015DRAFT


203-5501-465.11-01 Salary Full Time 82,501.00 73,689.00 76,930.00 73,770.00 78,100.00 80,300.00 75% Donna, 100% Greg,

Overtime 40% Kori,25% Pat, 75%new

203-5501-465.21-01 Health Insurance 5,658.00 5,716.00 4,700.00 5,764.00 5,700.00 6,100.00 20% emp. Cont.not included

203-5501-465.21-02 Life Insurance

203-5501-465.22-01 Social Security Taxes 4,122.00 3,721.00 4,770.00 3,734.00 5,000.00 5,000.00

203-5501-465.22-02 Medicare Contributions 964.00 870.00 1,200.00 874.00 1,200.00 1,180.00

Transfer to Parks Dept. Salary 9,000.00 9,000.00

203-5501-465.31-10 Other, Prof. Services 1,189.00 500.00

203-5501-465.43.06 Equipment 1,709.00 2,060.00 1,500.00 2,364.00 1,960.00 2,500.00 computer/copier

203-5501-465.44-05 Other, Rent 10,835.00 11,820.00 12,400.00 11,820.00 15,420.00 15,420.00

203-5501-465.53-01 Telephone 2,480.00 2,841.00 2,800.00 2,652.00 2,700.00 3,000.00

203-5501-465.54-04 Advertising 32,807.00 46,369.00 44,000.00 41,617.00 47,000.00 44,000.00

203-5501-465.54-05 Special Events 8,765.00 10,820.00 15,000.00 12,985.00 29,000.00 10,000.00

Fireworks Expenses 10,000.00

203-5501-465.55-09 Other, Printing 1,395.00 3,755.00 4,500.00 3,630.00 4,500.00 3,500.00

203-5501-465.58-01 Travel 1,128.00 1,261.00 2,000.00 1,874.00 2,200.00 1,600.00

203-5501-465.61-01 Office Supplies 1,448.00 1,317.00 1,800.00 1,532.00 1,800.00 1,300.00

203-5501-465.61-05 Postage 915.00 783.00 1,200.00 775.00 1,000.00 800.00

203-5501-465.61-11 Food 1,137.00 2,290.00 1,600.00 1,735.00 1,700.00 1,800.00

203-5501-465.61-15 Buildings & Grounds 12,043.00 9,977.00 13,000.00 12,458.00 4,000.00 2,000.00

Landscaping transfer to Parks 9,000.00 9,000.00 plants ,enhancements

203-5501-465.61-99 General Supplies & Decorations 8,894.00 7,452.00 9,000.00 8,518.00 9,000.00 8,000.00 W.Comp./H. Lights/Banners

203-5501-465.62-01 Electricity 1,501.00 2,908.00 3,000.00 2,108.00 2,500.00 2,600.00

203-5501-465.64-01 Dues 922.00 1,120.00 950.00 1,395.00 970.00 650.00

203-5501-465.68-01 Office, Furniture & Equipment 812.00 0.00 500.00 1,606.00 800.00 200.00

203-5501-465.75-03 Building Site Imprv. (Façade) 3,038.00 9,004.00 7,000.00 5,526.00 7,000.00 3,000.00

203-5501-465.75-05 Machinery & Equip. (trash cans) 5,000.00 0.00

203-5501-465.75-12 Sidewalk Improvements 22,464.00 8,281.00 25,000.00 25,000.00 40,000.00 25,000.00 parking lot

203-5501-465.80-40 Water Usage 1,213.00 2,099.00 2,000.00 2,784.00 2,600.00 2,500.00

203-5501-465.80-50 Sanitation Charges 6,932.00 6,952.00 9,000.00 6,913.00 9,000.00 8,000.00

203-5501-465.80-60 Admin., Clrk. & Acct. 5,150.00 5,150.00 5,150.00 5,150.00 5,150.00 5,150.00 paid to City of Kirkwood

SBD Totals 220,022.00 220,255.00 249,000.00 236,584.00 301,300.00 262,100.00

Farmers' Market Expenses 53,661.00 97,000.00 107,000.00 76,592.00 87,700.00 82,900.00

Total 273,683.00 325,050.00 356,000.00 313,176.00 389,000.00 345,000.00


Market Expenses-REV

FY 2015

Farmers' Market FY2015

April 1, 2014-March 31, 2015DRAFT


203-5502-465.11-01 Salary Full Time 18,481.00 36,700.00 42,880.00 40,344.00 43,000.00 48,000.00 25% Donna. 60% Kori, 75% Patrick, 25%New

203-5502-465-11.04 Temporary Salary 1,065.00 400.00 400.00 0.00 0.00

203-5502-465.21-01 Health Insurance 2,424.00 3,450.00 3,480.00 2,470.00 3,500.00 3,700.00

203-5502-465.22-01 Social Security Taxes 1,100.00 2,275.00 2,660.00 2,043.00 2,600.00 3,000.00

203-5502-465.22-02 Medicare Contributions 257.00 575.00 630.00 478.00 700.00 700.00

203-5502-465.29-04 Unemployment Compensation 0.00 0.00 0.00 0.00 0.00

203-5502-465.32-04 Office/Administrative 0.00 0.00 0.00

203-5502-465.42-02 Custodial 2,837.00 3,700.00 3,600.00 2,018.00 200.00 100.00

203-5502-465.43-06 Equipment 407.00 648.00 550.00 0.00 500.00 300.00

203-5502-465.53-01 Telephone 0.00 0.00 100.00 0.00 0.00 100.00

203-5502-465.54-04 Advertising 1,340.00 1,977.00 2,800.00 2,118.00 2,800.00 2,000.00 ads

203-5502.465.54-05 Special Events 3,079.00 3,177.00 2,500.00 2,525.00 3,000.00 2,500.00 events

203-55020465.55-09 Printing 0.00 0.00 3,000.00 0.00 500.00 250.00

Merchandise 0.00 250.00

203-5502-465.61-08 Janitorial Supplies 735.00 178.00 500.00 201.00 500.00 300.00

203-5502-465.61-15 Buildings & Grounds 3,363.00 6,606.00 4,000.00 4,823.00 5,000.00 1,000.00 Repairs/flowers

203-5502-465.61-99 General Supplies 27.00 0.00 200.00 90.00 200.00 100.00

203-5502-465.62-01 Electricity 11,683.00 11,286.00 11,000.00 11,642.00 12,600.00 13,000.00

203-5502-465.75-03 Building Site Improvements 1,750.00 6,040.00 20,000.00 2,612.00 6,000.00 0.00

203-5502-465.80-40 Water Usage Charges 901.00 738.00 1,700.00 1,016.00 1,600.00 1,600.00

203-5502-465.80-50 Sanitation Charges 4,232.00 4,212.00 7,000.00 4,212.00 7,000.00 6,000.00

Total 53,681.00 81,962.00 107,000.00 76,592.00 89,700.00 82,900.00


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January '14 February '14 March '14

October '14 November '14 December '14

April '14 May '14 June '14

July '14 August '14 September '14

2014

Downtown Kirkwood SBD Events

Date Description

2/1/2014-2/14/2014 DTK Loves You Back Contest

2/26/14 Annual Meeting of Members

4/4/14 Farmers' Market Opens

4/19/14 Earth Day at the Market/Edgar Denison Day

5/10/14 Mayfest

6/5/14 SBD Summer Concert Series Sponsor




7/19/14 Sidewalk Sale/Peach Festival

9/27/14 Harvest Festival

10/1/2014-10/31/2014 Focus on the Fabulous-Media campaign

10/30/14 Halloween Walk

11/22/14 Holiday Walk

11/29/14 Small Business Saturday

12/4/14 Photos with Santa



12/27/14 Fireworks Celebration


Documents

2014 Packets/CC-02-20...Downtown Kirkwood FY 2014 Annual Review -5 PUBLIC AREA NEW RETAIL BUSINESSES IN 2013 Andy’s Frozen Custard Billy G’s Kirkwood Crushed Red Five Star Burgers