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5/25/2018 2014 S1 INFOSYS110 Deliverable 2
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INFOSYS.110 BUSINESSSYSTEMS:DELIVERABLE 2: BUSINESSSECTION
2014
Name Owen Jin
NetID ojin338
Group Number: 206
Website Link:D1:http://infosys1102014s1group206.blogspot.co.nz/p/d1.html
D2:http://infosys1102014s1group206.blogspot.co.nz/p/d2.html
Tutorial DetailsTutor: Day: Time:
Yvonne Hong Wednesday 11am
Time Spent onAssignment:
16 hours Word Count:
1611 (notincluding titlepage andreference list)
http://infosys1102014s1group206.blogspot.co.nz/p/d1.htmlhttp://infosys1102014s1group206.blogspot.co.nz/p/d1.htmlhttp://infosys1102014s1group206.blogspot.co.nz/p/d2.htmlhttp://infosys1102014s1group206.blogspot.co.nz/p/d2.htmlhttp://infosys1102014s1group206.blogspot.co.nz/p/d2.htmlhttp://infosys1102014s1group206.blogspot.co.nz/p/d2.htmlhttp://infosys1102014s1group206.blogspot.co.nz/p/d1.html5/25/2018 2014 S1 INFOSYS110 Deliverable 2
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NZ HOUSING DATABASE
INTRODUCTION
Our core problem was a lack of easily accessible and readable information
on housing. This is a relatively large problem due to the leaky homes
scandal, it would be in peoples best interest to avoid living in these
houses by being more informed about the property. Furthermore, with
rising property demand means rising property information demand. Our
solution is a user friendly housing database which is easily accessible to
provide that information.
3. BUSINESS SECTION
3.1 Vision
To improve peoples wellbeing by providing meaningful, convenient and
readable information to allow for better decisions when it comes to
housing.
3.2 Industry Analysis:
Industry: Housing Database Industry
Force: High/Low: Justification:
Buyer power: High There are some choices for
consumers like Terranet (Terranet,
n.d) and councils for housing
databases. (Auckland Council, n.d)
Supplier power: Low There are many software developers
to help make the software. (IndexNZ,
2014) (Workhere, n.d) There are
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some property surveyors for
inspections needed to input the
information to the database
(IndexNZ, 2014).
Threat of new
entrants:
Low It is difficult and expensive to obtain
all the housing information needed to
develop an effective database.
Currently a full leaky homes
assessment report, costs at least
$511.11. (Consumer Build, n.d)
Threat of
substitutes:
High With 34% of houses purchased being
discovered with a real estate agent,
this means for home buyers, the
substitute of open homes are still a
relatively popular choice. (Stone, B,
2013). Also there is a few individual
licensed building surveyors that can
be hired for the property information.
(Westpac, n.d).
Rivalry among
existing
competitors:
Low Mainly just Terranet and Council
databases currently so there is only a
few competitors. Also there is little
innovation hence competition.
(Terranet, n.d), (Auckland Council,
n.d)
Overall attractiveness of the industry: It is a relatively attractive
industry as it can be profitable and sustainable because of: Low monopoly
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power with suppliers since supplier power is low, it is difficult to enter
since threat of entrants is low, and there is little competition within the
industry since there is low rivalry amongst competitors. Even with high
buyer power, there is still relatively little choice so buyer power is notextremely high. People have started favouring digital research as
evidenced (Stone, B, 2013) in more people discovering their homes they
purchased on computers so the threat of substitutes may decrease over
time with the modern age.
3.3 Customers and Their Needs
Our target customers are home buyers and real estate agents (REA). For
home buyers, Westpac says that the house-hunting process can be a
long one but with such an important decision to make, it pays to check a
place out thoroughly. (Westpac, n.d). So home buyers should do some
research for house-hunting before making a decision on which house to
buy. Part of a REAs job is to organise building inspections and reports
(CareersNZ, n.d) from property surveyors. Although they may operate
less open homes because of the NZHD, their main role is an intermediary
for buyers and sellers and as such, they can focus on giving other
property services like price and terms of sales negotiations (Stone, B,
2013) (which they still get paid for), hence they need to gather the
property information in order to make decisions on these services (may
even benefit from more buyers asking for these services). For home
buyers and REAs these tasks can be time consuming, costly and
complicated.
3.4 The Product and Service
Our product, will provide home buyers and REAs with convenient property
information, since it can be viewed remotely, anytime. This saves time
and money since home buyers will not need to visit and REAs wont need
surveyors for every house. Also for home buyers, it may provide more
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information than visiting the house. For example, wiring and insulation
and wiring in the walls which is not in plain sight. We also provide
simplified reports to reduce complexity (but details are provided if they
are wanted). Our functionalities of 3D modelling and real life maps canprovide meaningful insights to the property, helps our database be more
convenient and less complicated compared to traditional long reports.
3.5 Suppliers and Partners
Our suppliers are software developers and the government. Software
developers like Datacom and Commarc, are needed to help make our
application and database. The government (both local and national) can
provide the housing source documents for the database. Our partners are
housing surveyors and REAs. Housing surveyors like
TheSurveyingCompany are needed for continuous housing inspections to
add more information to our database. REA companies like Harcourts and
Ray White, require property information regularly so we can collaborate
with them on what information we should provide.
3.6 Strategy: Differentiation
Our product is usable for every home buyer and REA since the
information is not complex; hence a broad market.
Premium services like 3D modelling, real life maps and providing constant
updates to our database means our pricing will be high; hence high cost
The overall strategy is therefore Differentiation
3.7 Value Chain Activity: Service after sale
After purchasing our license, we need to retain customers with extra
services like more content and smooth software performance, especially
considering when more content may cause bugs. For our vision, more
content provides more meaningful information for home buyers
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purchasing decisions and REAsservicing decisions. Smooth performance
provides less inconvenience. For our broad market strategy, we want
more information so to be more relevant to more people i.e. Wellington
buyers will not find Christchurch property information relevant so we needto expand our market to Wellington. With high costs, we want a quality,
bug free database with plenty of content. So the VCA of service after sale
is crucial to our vision and strategy
3.8 Business Processes
3.8.1. Maintenance management process This runs tests and checks
customer complaints on our application to figure out problems.
Maintenance can be contacted to resolve these problems. For a high cost
strategy, we should ensure a quality software performance by checking
for issues and making adjustments to resolve them, which is also
important to our vision since it provides convenience. For our VCA,
customers want minimal trouble in the software after their purchase.
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Maintenance checks
software for bugs
and customer
complaints about
the application
Does the current
software need
to be fixed/
improved
Leave the software
as it isNo
Decide what
adjustments are
needed based upon
maintenance staff
reports and
customer
complaints
Yes
Test the newadjustments
Implement
adjustments
Customer complaints management system
Maintenance (IT) department
Maintenance (IT) department
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3.8.2. Inspection data management processThis checks our database for
gaps (missing or outdated information) and determines if we have
permission and whether it is worthwhile to fill the gaps based upon
information like property inspection costs. If it is worthwhile, aninspection order is created and issued (inspections can include both the
surveyors and photographers. Photographers for our 3D models and real
life maps). Then it collects the inspection data, categorises and stores it
into the database. For our broad market strategy, it makes more
information available in our database, which makes it relevant to more
people. For our high cost strategy, we have the premium service of an
expanding database. For our vision, more relevance and information
provides more meaning and better decisions. For our VCA, having
constant updates is important as customers want to access more
information after their purchase.
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Check for gaps in
database
Create a housing
inspection order
Send housing
inspection order
Leave that area of
the database as it is
Check if we have
the funds and it
is worthwhile
for an inspection
Yes
No
Yes
Collect the
inspection data
Categorise the data
Store the data into
specific categories
Database analysis system
Database Warehouse
Database Inventory department
Real estate agent communication management system
Do we have
permission?
No
Ask for permission
from owners to
inspect houses
No
Yes
Is there a gap?
YesNo
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3.9 Functionalities
3.9.1. Maintenance management process
Detect issues in the software Analyse customer complaints Resolve any issues in the software
3.9.2. Inspection data management process
Check for gaps in the database Collect data for decisions on filling gaps Determine whether gaps should be filled up
3.10 Systems
3.10.1. REA communication management systemThe functionality is collect
data for decisions on filling gaps. It allows collaboration with REA
companies to see what content they want. Then it sends that information
to our decision makers. For our vision, we want to ensure meaningfulness
in the information, so we need to check with our key customers what they
want.
3.10.2. Customer complaints management system The functionalities are
detect issuesin the software and analyse customer complaints. It will
collect customer complaints, categorise and determine the frequency of
that complaint category. The system will help provide recommendations
based upon the complaints for software fixes/improvements. For our
vision, we want to ensure convenience with our product, so we need to
address customer issues and improve our product as such.
3.10.3. Database analysis system The functionalities are check for gaps in
the database and determine whether gaps should be filled up. It
analyses the database inventory to find gaps. It then provides
recommendations on whether we should fill them based upon information
like ownerspermission and REA requests. For our vision, we have to
figure out which gaps are most troublesome to our customers so itsmost
meaningful when we add content to fill them up.
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3.11. Summary Table: Value Chain to Systems
ValueChain
Activity
Processes Functionalities Specific InformationSystem(s)
Broad InformationSystem(s)
Service
after
sale
1. Maintenancemanagement
process
1. Detect bugs/errors2. Analyse customer complaints3. Resolve any issues in the
software
Customer complaints
management system
CRM, TPS and DSS
2. Inspection datamanagement
process4. Check for gaps in the database5. Collect data for decisions on
filling gaps
6. Determine whether gaps in thedatabase should be filled up
REA communicationmanagement system
Database analysissystem
Collaboration andCRM
TPS and DSS
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CONCLUSION
Our business idea is to develop a convenient housing database for home
buyers and REA to provide them with quality and convenient informationto make well informed decisions. Information systems helps add value by:
Customer complaints management systems increases productivitysince maintenance will waste less time figuring out the problems
and more time fixing them
Customer complaints management systems increases customersatisfaction by reducing any issues with our software to allow for a
smoother software experience
Database analysis and REA communication management systemsincrease customer satisfaction by helping to keep constant
meaningful/quality updates to the database which customers will
find relevant
REFERENCES
From D1
Stuff. (15/07/2012) Leaky home obligations 'overlooked'. Retrieved fromhttp://www.stuff.co.nz/national/7280754/Leaky-home-obligations-overlooked
Consumer Build. (n.d) Background to the problem. Retrieved fromhttp://www.consumerbuild.org.nz/publish/leaky/leaky-background.php
3 News. (22/12/2009). Leaky homes bill estimated at $11.3 billion. Retrievedfromhttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-
billion/tabid/421/articleID/135163/Default.aspx
Consumer Build. (n.d). The Department of Building and Housing. Retrieved fromhttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-
billion/tabid/421/articleID/135163/Default.aspx
Consumer Build. (n.d). Case study 3. Retrieved fromhttp://www.consumerbuild.org.nz/publish/leaky/leaky-case_studies3.php
Consumer Build. (n.d). Health Risks. Retrieved fromhttp://www.consumerbuild.org.nz/publish/leaky/leaky-health-risks.php
Auckland Council. (n.d). Property files and reports. Retrived fromhttp://www.aucklandcouncil.govt.nz/EN/ratesbuildingproperty/propertyinformatio
n/Pages/PropertyFilesReportshome.aspx
http://www.stuff.co.nz/national/7280754/Leaky-home-obligations-overlookedhttp://www.stuff.co.nz/national/7280754/Leaky-home-obligations-overlookedhttp://www.consumerbuild.org.nz/publish/leaky/leaky-background.phphttp://www.consumerbuild.org.nz/publish/leaky/leaky-background.phphttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-billion/tabid/421/articleID/135163/Default.aspxhttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-billion/tabid/421/articleID/135163/Default.aspxhttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-billion/tabid/421/articleID/135163/Default.aspxhttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-billion/tabid/421/articleID/135163/Default.aspxhttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-billion/tabid/421/articleID/135163/Default.aspxhttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-billion/tabid/421/articleID/135163/Default.aspxhttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-billion/tabid/421/articleID/135163/Default.aspxhttp://www.consumerbuild.org.nz/publish/leaky/leaky-case_studies3.phphttp://www.consumerbuild.org.nz/publish/leaky/leaky-case_studies3.phphttp://www.consumerbuild.org.nz/publish/leaky/leaky-health-risks.phphttp://www.consumerbuild.org.nz/publish/leaky/leaky-health-risks.phphttp://www.aucklandcouncil.govt.nz/EN/ratesbuildingproperty/propertyinformation/Pages/PropertyFilesReportshome.aspxhttp://www.aucklandcouncil.govt.nz/EN/ratesbuildingproperty/propertyinformation/Pages/PropertyFilesReportshome.aspxhttp://www.aucklandcouncil.govt.nz/EN/ratesbuildingproperty/propertyinformation/Pages/PropertyFilesReportshome.aspxhttp://www.aucklandcouncil.govt.nz/EN/ratesbuildingproperty/propertyinformation/Pages/PropertyFilesReportshome.aspxhttp://www.aucklandcouncil.govt.nz/EN/ratesbuildingproperty/propertyinformation/Pages/PropertyFilesReportshome.aspxhttp://www.consumerbuild.org.nz/publish/leaky/leaky-health-risks.phphttp://www.consumerbuild.org.nz/publish/leaky/leaky-case_studies3.phphttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-billion/tabid/421/articleID/135163/Default.aspxhttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-billion/tabid/421/articleID/135163/Default.aspxhttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-billion/tabid/421/articleID/135163/Default.aspxhttp://www.3news.co.nz/Leaky-homes-bill-estimated-at-113-billion/tabid/421/articleID/135163/Default.aspxhttp://www.consumerbuild.org.nz/publish/leaky/leaky-background.phphttp://www.stuff.co.nz/national/7280754/Leaky-home-obligations-overlooked5/25/2018 2014 S1 INFOSYS110 Deliverable 2
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Stuff. (30/06/12). New Zealands worst real estate agents. Retrieved fromhttp://www.aucklandcouncil.govt.nz/EN/ratesbuildingproperty/propertyinformatio
n/Pages/PropertyFilesReportshome.aspx
Terranet. (n.d). Terranet property information online. Retrieved fromhttp://www.terranet.co.nz/terranet3/
From D2
Westpac. (n.d). House hunting, What to look for. Retrieved fromhttp://www.westpac.co.nz/home-loans/home-buyers-and-sellers-guide/buying-a-
home/house-hunting
Stone, B. (2013). Why Can't the Internet Replace Real EstateBrokers?. Bloomberg Businessweek, (4320), 58-63.
Workhere. (2014). Software Development Companies. Retrieved fromhttp://www.workhere.co.nz/companies?company_industry=2
IndexNZ. (2014). Software Firms. Retrieved fromhttp://www.indexnz.com/Top/Computers-and-Internet/Software/Software-
Firms/1
IndexNZ. (2014). Surveyors. Retrieved fromhttp://www.indexnz.com/Top/Business-and-Economy/Real-Estate/Surveyors
CareersNZ. (n.d). Real estate agent. Retrieved fromhttp://www.careers.govt.nz/jobs/property-services/real-estate-agent/about-the-
job
http://www.aucklandcouncil.govt.nz/EN/ratesbuildingproperty/propertyinformation/Pages/PropertyFilesReportshome.aspxhttp://www.aucklandcouncil.govt.nz/EN/ratesbuildingproperty/propertyinformation/Pages/PropertyFilesReportshome.aspxhttp://www.aucklandcouncil.govt.nz/EN/ratesbuildingproperty/propertyinformation/Pages/PropertyFilesReportshome.aspxhttp://www.terranet.co.nz/terranet3/http://www.terranet.co.nz/terranet3/http://www.westpac.co.nz/home-loans/home-buyers-and-sellers-guide/buying-a-home/house-huntinghttp://www.westpac.co.nz/home-loans/home-buyers-and-sellers-guide/buying-a-home/house-huntinghttp://www.westpac.co.nz/home-loans/home-buyers-and-sellers-guide/buying-a-home/house-huntinghttp://www.workhere.co.nz/companies?company_industry=2http://www.indexnz.com/Top/Computers-and-Internet/Software/Software-Firms/1http://www.indexnz.com/Top/Computers-and-Internet/Software/Software-Firms/1http://www.indexnz.com/Top/Computers-and-Internet/Software/Software-Firms/1http://www.indexnz.com/Top/Business-and-Economy/Real-Estate/Surveyorshttp://www.careers.govt.nz/jobs/property-services/real-estate-agent/about-the-jobhttp://www.careers.govt.nz/jobs/property-services/real-estate-agent/about-the-jobhttp://www.careers.govt.nz/jobs/property-services/real-estate-agent/about-the-jobhttp://www.careers.govt.nz/jobs/property-services/real-estate-agent/about-the-jobhttp://www.careers.govt.nz/jobs/property-services/real-estate-agent/about-the-jobhttp://www.indexnz.com/Top/Business-and-Economy/Real-Estate/Surveyorshttp://www.indexnz.com/Top/Computers-and-Internet/Software/Software-Firms/1http://www.indexnz.com/Top/Computers-and-Internet/Software/Software-Firms/1http://www.workhere.co.nz/companies?company_industry=2http://www.westpac.co.nz/home-loans/home-buyers-and-sellers-guide/buying-a-home/house-huntinghttp://www.westpac.co.nz/home-loans/home-buyers-and-sellers-guide/buying-a-home/house-huntinghttp://www.terranet.co.nz/terranet3/http://www.aucklandcouncil.govt.nz/EN/ratesbuildingproperty/propertyinformation/Pages/PropertyFilesReportshome.aspxhttp://www.aucklandcouncil.govt.nz/EN/ratesbuildingproperty/propertyinformation/Pages/PropertyFilesReportshome.aspx