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2014 Shooting Touch Annual Report

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Page 1: 2014 Shooting Touch Annual Report

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2014 ANNUAL REPORT

Page 2: 2014 Shooting Touch Annual Report

!FROM CO-FOUNDER AND EXECUTIVE DIRECTOR LINDSEY KITTREDGE !According  to  the  World  Health  Organiza3on  (WHO),  physical  inac3vity  is  the  fourth  leading  risk  factor  for  global  mortality.          1  out  of  every  4  children  is  inac3ve  and  lacks  access  to  sport  programming.  !For  a  moment,  think  of  a  world  where  YOU  were  denied  the  opportunity  to  play  that  sport  you  loved?  How  would  YOUR    life  trajectory  be  different?    With  no  access  to  sports,  children  live  in  a  world  with  increased  obesity  and  disease  rates,  and  decreased  opportuni3es  for  social  development,  educa3on,  conflict  resolu3on  and  gender  equity.    For  hundreds  of  thousands  of  children  around  the  world,  this  is  very  much  a  reality.  !Simply,  children  with  access  to  sports  live  healthier,  happier  and  longer  lives.  !In  2014,  our  team  has  worked  3relessly  in  Boston  and  in  Africa  to  ensure  that  EVERY  child  can  exercise  his/her  right  to  play.    !This  has  been  an  enormous  year  of  growth  and  scalability.  Our  longterm  impact  is  building  in  the  communi3es  we  serve.  Thank  you  all  for  helping  us  reach  this  point  in  our  organiza3on’s  evolu3on.  I  invite  you  to  stay  on  this  ride  with  us  and  ensure  that  through  your  support,  the  impact  each  of  us  make  through  this  organiza3on  will  make  the  world’s  children  healthier  and  happier.  Sport  is  medicine  and  we  have  the  obliga3on  to  give  it  to  all  children  in  need.    !Yours  truly,    !Lindsey  KiZredge  Co-­‐Founder  and  Execu3ve  Director  

!

!With   the   rise  and  popularity  of   sport  being  used  as  a   tool   to  promote   individual  and  social  development,  Shoo9ng  Touch  was  born  with  the  mission  to  use  the  power  of  basketball   to  educate,   inspire  and   increase  access  to  physical  ac9vity  for  underserved  youth.    !Our  mission  is  accomplished  through  reaching  the  following  objec3ves:  !• Provide  Places  of  Play:  Fill  gaps  in  access  to  safe  and  suppor3ve  environments  for  sport  programming  !• Increase  Access  to  Physical  Ac5vity:  Provide  underserved  youth  with  access  to  enriched  and  organized  on  and  off  court  programming  that  s3mulates  ac3ve  movement  and  play  !

• Connect  Coaching  Mentors  and  Youth:  Train  and  equip  young  leaders  with  the  skills  and  experience  needed  to  posi3vely  impact  their  peers  !

• Educate  and  Inspire:  Mobilize  youth  and  increase  opportuni3es  for  health  educa3on,  personal  growth  and  empowerment  

       

OUR MISSION

Page 3: 2014 Shooting Touch Annual Report

BASKETBALL  HEALTH  CORPS  (  BHC)                                                                                                                                                                KAYONZA  DISTRICT,    RWANDA                                                                                                                      !

!Born  out  of  a  call  in  December  from  the  City  of  Boston’s  Centers  for  Youth  and  Families  (BYCF),  Geeng  Girls  in  the  Game  aka  G3  Boston  is  helping  to  combat  decreasing  rates  of  girls’  par3cipa3on  in  sport  as  part   of   city   and   state  wide   efforts   to   address   high   rates   of   obesity  among  public  school  youth.  Currently  serving  middle  school  females  in   two   neighborhood   centers,   G3   represents   both   our   renewed  commitment   to   the  City  as  well   as   the   replica3on  of  best  prac3ces  proven  through  our  programs  interna3onally.    

OUR PROGRAMS

The   Basketball   Health   Corps   grants   recently   graduated   scholar-­‐athletes   a   yearlong   service   fellowship   in   Rwanda   with   the   goal   of  providing   youth   with   opportuni3es   to   live   an   ac3ve,   happy,   and  healthy   life  free  from  disease.   In  a  country  s3ll  struggling  to  rebuild  the  infrastructure  and  social  capital  destroyed  in  the  1994  Rwandan  Genocide,  our  fellows  and  the  local  coaches  we  train  use  basketball  as   a   tool   for  mobiliza3on   and   connect   school   aged   youth  with   our  growing   network   of   local   clinics,   hospitals,   social   service   providers,  and  community  centers.    

G3  BOSTON  (G3)  -­‐  GETTING  GIRLS  IN  THE  GAME                                                                                                                              BOSTON,  MASSACHUSETTS

BOSTON  SCHOLAR  ATHLETE  PRE-­‐SEASON  TUNE-­‐UP                                                                                                                    BOSTON,  MASSACHUSETTS

Shoo3ng  Touch’s  first  and  oldest  program,  the  Tune-­‐up  was  launched  in   2008   in   collabora3on   with   the   Suffolk   Construc3on’s   Boston  Scholar   Athletes   Program.   Every   autumn,   high   school   youth   from  around   the   City   take   part   in   a   12-­‐session   clinic   that   marries   high  intensity   strength   and   condi3on   drills   and   technical   skill  development  with  lessons  on  sports  psychology,  the  college  process,  speaker  series  and  more.    !ST  KIDS  CAMP  WITH  COACH  BOB  HURLEY                                                                                                                        WEST  ROXBURY,  MASSACHUSETTS!8   years   running   strong,   the   Coach   Hurley   Kids   Camp   provides  basketball   and   life-­‐skills   training   for   over   160   3rd   through   9th   grade  boys  and  girls  a  year.  This  4-­‐day  camp  run  by  Hall-­‐of-­‐Fame  Coach  Bob  Hurley   has   also   provided   350   scholarships   to   urban   youth   who  receive   highly   individualized,   elite   level   on   and   off   court  programming  at  no  cost.    

SPRING  SPORTS  CONFERENCE                                                                                                                                                                                  WELLESLEY,  MASSACHUSETTS!The   annual   Spring   Sports   Conference,   held   this   year   in   partnership  with   Babson   College,   brings   influen3al   figures   in   the   apparel,  coaching,   management,   and   philanthropy   industries   together   with  Boston   area   high   school   and   college   students   in   order   to   find  solu3ons   to   the  world’s  biggest  problems  using   the  power  of   sport.  This   two   day   event   featured   panel   discussions   with   big   names   like  Jackie  MacMullan,  Brad  Stevens,  and  Ethan  Zohn.    

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2014 HIGHLIGHTS

• Officially   launched  G3   in  February   in  partnership  with   the  Boston  Center   for  Youth  and  Families  reaching  over  50  girls  each  week  !

• Hired   a   full-­‐3me   G3   Program   Director,   Samantha   Crough,   Assistant   Women’s   Basketball   Coach  from  Emerson  College  !

• Logged  64  volunteer   speaker  hours   including  18  hours  of  volunteering   from  MBTA  transit  police  officers  at  G3  summer  program  !

• Provided  4  speaker  series  sessions  at  G3  summer  program  including  Bentley  University  Assistant  Coach  C  White  and  EndicoZ  College’s  Head  Coach  BriZany  Hutchinson  !

• Provided  360  Boston  Public   School   students  with   free  access   to   the  Preseason  Tune-­‐up   through  collabora3on  with  the  Boston  Scholar  Athlete  Program  !

• Held   8th   annual   four-­‐day   Coach   Bob  Hurley   Kids   Camp   providing   basketball-­‐lifeskills   training   for  160  boys  and  girls  including  40  full  camp  scholarships  to  low  income  families  !

• Established   a   new   partnership   with   Babson   College,   running   our   3rd   annual   Spring   Sports  Conference   bringing   200+   sports   industry   professionals   and   hopefuls   together   in   order   to   find  solu3ons  to  the  world’s  problems  using  the  power  of  sport

BOSTON,  MASSACHUSETTS

• Surpassed  4,000  Facebook  Likes  !

• 278%  increase  in  Instagram  Likes  !

• 401,000  TwiZer  impressions    !

• 76%  increase  in  site  page-­‐views  !

• 99%  increase  in  new  site  visitors    

SOCIAL  MEDIA  

MARKETING  

• Awarded  Top  10  Video  Honor  by  the  United  Na3ons  Office  on  Sport  for  Development  and  Peace              “Basketball  is  a  Tool”  narrated  by  Jackie  MacMullan,  ESPN            Film  by  Shoo3ng  Touch  Director  of  Media,  Chris  Cardoza  

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2014 HIGHLIGHTS

• Trained   and   placed   The   Basketball   Health   Corps   (BHC)   first   two   interna3onal   fellows:   Lisanne   Comeau  (Canada)  and  Remy  N’diaye  (Senegal)  !

• Facilitated  8  coaching  clinics,  successfully  training  12  local  basketball-­‐life  skill  coaches  and  increased  locally  paid  coaches  by  80%,  hired  2  head  and  2  assistant  coaches  !

• Grew   the  Shoo3ng  Touch  Eastern  Province  Youth  League  by  37%   from  175   to  280  youth  enrolled   in  daily  programming  !

• Full  court  construc3on  of  the  league’s  5th  court  at  the  Gahini  Secondary  School  !

• Evolved  from  a  single  village,  prac3ce  based  model  to  a  fully  func3oning   inter-­‐court  compe33ve  play  with  age  groups  and  rankings.    !

• Formed   the   first   ever   Shoo3ng   Touch   All-­‐Star   team   which   competed   against   Rwanda’s   Under-­‐16   and  Under-­‐18  na3onal  teams  in  exhibi3on  games  !

• Hired   BHC   Fellow   Lisanne   Comeau   to   return   to   Rwanda   in   2015   to   serve   as   Shoo3ng   Touch’s   In-­‐Country  Program  Director  !

• Increased  female  enrollment  by  51%  with  girls’  teams  flourishing  at  every  Shoo3ng  Touch  court  !

• Began  training  5  of  our  first  female  coaches  and  established  two  women’s  exercise  groups  directly  engaging  older  genera3ons  of  women  for  the  first  3me  !

• Introduced  a  Health  Awareness  Month   component   in   collabora3on  with   local  health  provider,   Society   for  Family  Health,  showing  a  48.8%  increase  in  malaria  preven3on  and  treatment  knowledge  !• Began  a  tutoring  program  with  local  schools  to  track  changes  in  our  players’  grades  !

• Established  a  formal  partnership  with  the  Rwandan  Basketball  Federa3on  !

• Welcomed  our  first  3  Rwandan   interns:  2  Health  and  empowerment   interns  and  1  Media  Rela3ons   intern  from  Kepler  University  in  Kigali  !

• Established  a  new  Shoo3ng  Touch  headquarters  at   the  Kayonza  Youth  Friendly  Center   in   the  heart  of   the  Kayonza  District  

KAYONZA  DISTRICT,  RWANDA

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!!!!!!!!!!!!!!!!!!!!!!!!

PARTNERS

BOSTON,  MASSACHUSETTS

Boston  Center   for   Youth   and   Families   (BCYF)   and   Shoo3ng   Touch  began  our  partnership  in  late  December  of  2014.  Priding  itself  on  being  Boston's  largest  human  service  provider,  BCYF  collaborates  with  Shoo3ng  Touch  on  our  Geeng  Girls   in   the   Game   (G3)   ini3a3ve.   As   BCYFs   on-­‐court   partner,     we   have  successfully   completed   15   weeks   of   G3   programming   since   February.  Originally   only   at   BCYF’s  Quincy   and   Tynan   centers   in   Chinatown   and   South  Boston  respec3vely,  the  program  has  recently  expanded  to  meet  the  demands  of   BCYF’s   Perkins   Center   in   Dorchester,   with   many   more   of   the   25   centers  showing  interest.  

Babson  College  –  In  March  of  2015,  Babson  College  was  the  host  to  Shoo3ng  Touch’s   annual   Spring   Sports   Conference,   centered   around   “The  Business   of  Sports”  with   an   event   high   of   230   aZendees.   Big   industry   names   like   Kevin  Eastman,  Jackie  MacMullan,  Brad  Stevens,  and  Ethan  Zohn  sat  on  six  amazing  panels   covering   the   current   landscape   of   sport   and   the   different   industries  that  surrounds.  Babson  provided  space  and  volunteers  who  not  only  assisted  the  day  of  the  event,  but  also  worked  to  market  and  sponsor  the  event.    

Shoo3ng  Touch  began  partnerships  with  key  organiza3ons  that  have  helped  our  programs  take  off  into  another  stratosphere.  These  organiza3ons  share  our  ethics  and  passion,  and  will  con3nue  to  be  integral  to  our  mission  to  help  young  people  increase  access  to  physical  ac3vity  for  underserved  youth.  

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Established   a   formal   partnership   with   the   Rwandan   Federa3on   of  Basketball   (FERWABA).   As   the   only   basketball   partner   of   FERWABA,  Shoo3ng   Touch   shares   the  mutual   goal   of   increasing   Rwandan   youth  par3cipa3on   in   basketball.   Shoo3ng   Touch  will   aim   to   help   FERWABA  achieve  its  goal  of  reaching  the  #3  FIBA  Africa  rank  by  2017.  

!Established  a  new  Shoo3ng  Touch  headquarters  at   the  Kayonza  Youth  Friendly  Center  (KYFC)  in  the  heart  of  the  Eastern  Province,  has  been  an  important   partner   for   Shoo3ng   Touch   since   2013.   However   this   year  our   organiza3ons   came   even   closer   together,   using   the   facility   as  Shoo3ng  Touch’s  Headquarters.  Aiding  us   in  the   logis3cal  organiza3on  of  events,  providing  speakers,  and  space  to  work  in,  KYFC  was  the  site  of  half  of  this  year’s  coaching  clinics.

!Kepler  University   -­‐  A  non-­‐profit  university   located   in  Kigali,   is  designed  to  offer  “an  American  degree   in  Rwanda”.  Kepler  has  already  provided  Shoo3ng   Touch   with   Rwandan   interns   including   two   health   and  empowerment  interns  and  one  digital  media  rela3ons  intern.

Society   for   Family   Health   (SFH)   -­‐   Establishing   a   formal   working  rela3onship  with  the  Basketball  Health  Corps  in  early  2015,  is  Rwanda’s  leading   non-­‐government   and   nonprofit   social   marke3ng   organiza3on  that   provides   health   products,   services   and   behavior   change  communica3ons  to  Rwanda’s  popula3on.  Using  a  range  of  speakers  to  educate,   staff   distributes   condoms   and   literature   on   preventa3ve  health  care  to  our  youth.    Shoo3ng  Touch  and  SFH  have  recently  begun  a   deep   integra3on   of   health   lessons   into   on-­‐court   ac3vi3es,  tournaments,  and  trainings.    

KAYONZA,  RWANDA  

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!    

!The  Edgerley  Founda5on    |    Reebok  Founda5on  |    Reebok  Interna5onal    

The  Na5onal  Basketball  Associa5on  |  The  Ellertson  Founda5on    Kids  in  the  Game  |    Boston  Centers  for  Youth  and  Families    

James  Madison  University  

GRANTORS

DONORS

Tier  1:  Robert  and  Andrea  Schlakman  Meredith  Chamberland  Sherman  Barbara  Edward  Anthony  Summers  Nancy  Uslan  Jo  Krasnisky  Dwayne  Demond  Jennifer  Garland  Robert  Raleigh  Marica  Huse  Chris3na  Ramey  Stephen  and  Leigh  Frey  Gallagher  KiZredge  Andy  Bouffard  Lisa  Cahill  Dr.  Kevin  Choi  Kelly  and  Chris  Ryan  Mick  and  Leslie  Judge  Brian  and  Ellie  Cullinan  Gerry  and  Ed  Reilly  Danny  Farrell  

Chris  and  Sarah  Rose  Evan  Kellogg  Daniel  Murphy  Evan  Kellogg  Daniel  Murphy  Lamar  Reddicks  Alex  Stoyle  Elizabeth  Tarr  Robert  Whelan  Megan  Peper  Robert  Schlakman  Dina  DeSilva  !

!!Tier  2:  Janine  and  Jeff  Blanchard  MaZ  and  Cory  Melaugh  Hope  Lenhart  Todd  Picnik  Thomas  Cleveland  Dennis  Sheehan  Richard  Lewis  MaZ  Regan  Trisha  Brown  Ramey  Katherine  Brown  Tm  Sanford  Donna  Sullivan  MaZhew  Hensohn  Vincent  Cutrona  Joel  Footdr  Karen  and  Dave  ScoZ  Steve  Connelly  Max  and  Laura  KiZredge  Jen  and  Steve  Slesar  Chris  Mann  Chris  and  Lisa  Flynn  Mary  and  Mile  Gyra  Chris  Clunie  Tony  Texiera  Paul  and  Denise  Coughlin  JD  and  Felicity  Day  Robert  Farell  Stefan  Frey  Mathew  Gallagher  Julie  Sullivan  Monica  Timperio  David  Wallace  Barbara  Stevens  Todd  Elwell  Kelly  Olnynk  Vincent  Cutrona  Kenneth  BrisseZe  Craig  Stockmal  Jeff  Busgang  

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!    

DONORS

Tier  4:    Max  Summit  Dicks  Spor3ng  Goods  Aus3n  Ainge  Rob  Grady  Paul  Becherer  Robert  and  Lacey  Cronin  Stephen  Farrell  Theodore  Hanno  Roy  Sanford  Steve  Connelly  Robert  Raleigh  Lacey  and  Robert  Cronin  George  Sarkis  Beth  Sanford  Fran  and  Eddie  KiZredge  Robert  and  Andrea  Schlakman  Nason  Lui  

Tier  6:  Kelly  FaZman  Fran  Fraschilla  Jackie  MacMullan    and  Mike  Boyle  Craig  Peper    and  Mary  Vadnais  Pete  Philo  Peter  Retos  David  ScoZ  !

Tier  3:    Aimee  and  ScoZ  Cronin  Rob  and  Dianna  Cronin  Jeffrey  Blanchard  Craig  Peper  Chris3na  Ramey  MaZhew  Shepp  Merrisa  and  Tim  Maher  Corky  and  George  KiZredge  Julie  and  Mark  Blanchard  Susan  and  Peter  Karger  Paki  Papaioanu  Annmarie  Raleigh  Chris  Hurley  Genie  Massey  Steve  Connelly  Josh  Tracey  

!Tier  5:  Sharon  Gallagher  Brad  Stevens  Ron  Blanchard  !

!

Tier  7:    Eric  and  Fran  Pender  James  Madison  University  Robert  and  Suzanne  KiZredge  Howard  Triano  Jonathan  Mugar  Pam  and  Jaime  Ellertson  Reebok  

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FINANCIALS

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FINANCIALS

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Jus3n  KiZredge         Board  Chair,  President  and  CEO  of  ISlide,  Inc  Kenny  Atkinson                         Assistant  Coach,  The  Atlanta  Hawks  Amadou  Fall         Head  of  NBA  Africa    Fran  Fraschilla       Analyst  and  Commentator,  ESPN  Bob  Hurley         Na3onal  Championship  Head  Coach,  St.  Anthony  Friars    Jackie  MacMullan       Author  and  Commentator,  ESPN  Kelly  Olynyk         Forward,  The  Boston  Cel3cs  Sam  Pres3         EVP  and  General  Manager,  The  Oklahoma  City  Thunder    Chris  Rivers         Senior  Player  Rela3ons  Manager,  Adidas  Basketball  Barbara  Stevens       Head  Women’s  Basketball  Coach,  Bentley  University  Falcons  Jay  Triano         Assistant  Coach,  The  Portland  Trailblazers             Head  Coach,  Canadian  Men’s  Na3onal  Team  !BOARD  OF  ADVISORS  Alex  Gallagher       AD  and  Head  Women’s  Basketball  Coach  Noble  and  Greenough  School  Jay  Murphy         President,  The  AXia  Group  of  Rhode  Island  Peter  J.  Retos       President,  3Points  Enterprise  Management  Robert  Schlakman       Tax  Manager,  Cer3fied  Public  Accountant,  Granite  Telecommunica3ons  Craig  Stockmal       CEO  and  Founder,  Focused  Impressions  Mary  Vadnais       MD,  MPH  and  MFM,  Harvard  Vanguard  Medical  Associates  

OUR BOARD

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JOIN US

2014   has   been   a   year   of   immense   growth   and   transforma3on.  We   have   seen   huge   impacts   both  organiza3onally   and   programma3cally   and   our   momentum   has   never   been   stronger.   We   have  accomplished  a  lot  on  a  rela3vely  small  budget.    !But   things   are   changing.   2015   will   be   a   year   of   tacxul   scalability   and   deepening   impact   in   both  Boston  and  Africa  for  our  Shoo3ng  Touch  team.  !As  we  maximize  our  efforts   in  the  communi3es  we  are  fortunate  to  serve   in,  we   look  to  you  -­‐  our  supporters  -­‐  to  help  us  achieve  our  goals  and  implement  our  objec3ves.  !We  ask  you  to  invest  in  us,  invest  in  the  power  of  sports  and  the  posi3ve  social  change  we  can  bring.    Our  staff  works  3relessly  in  Boston  and  in  Africa  to  ensure  that  every child  can  exercise  his/her  right  to  play.  Through   your   support,   the   impact   each   of   us  make   through   this   organiza3on  will  make   the  world’s  children  healthier  and  happier.  !Sport  is  medicine  and  we  have  the  obliga3on  to  give  it  to  all  children  in  need.  !Thank  you!