How Will Future Passengers Choose to Travel and Consume Data

David Jacobs

Vix Technology, General Manager Emerging Payment

Solutions

Cambridge, United Kingdom

Vix Technology USA

Seattle, Washington

Key Presentation Take-Aways

• Travel habits are changing

• Technology changes travel needs

• Technology increases options

• Technology increase trust

• Technology can increase ridership

Vix Technology

• We transform the way people connect and commute.

• Melbourne, Australia headquartered

• 14 office in 12 countries

• World class provider of fare collection and ITS solutions

• Our goal is to make public transport easier and more convenient so more people will use it.

Cities globally report a decrease in driving

How are People’s Travel Habits Changing?

Cities globally report a decrease in driving

Greater Urbanization

Impacts

– Putting pressure on urban transport systems

– Making rural public transport less sustainable

URBAN POPULATION (% OF TOTAL WORLD POPULATION)

A Rise in Cycling and Car Sharing

61% Increase in US bicycle commuters since 2000

12Million Expected number of global car sharing members

by 2020 – up from 2.3M in 2013

500 Cities with bike sharing programs – the fastest

growing mode of transport in history

1. Earth Policy Institute

World’s Ageing Population

PERCENTAGE OF THE WORLDS POPULATION OVER 60 YEARS OF AGE (2012)

Youth are Driving Less

Emergence of mobile devices and social media

Increasing cost of car ownership

Increasing concern for sustainability

URBAN POPULATION (% OF TOTAL WORLD POPULATION)

100% INCREASE IN PUBLIC TRANSPORT USE FROM 2001-2009 AMOUNG AMERICANS AGED 16-34 WITH AN INCOME OF >$70,000

28% OF YOUNG HOUSEHOLDS WITHOUT CARS IN 2008 – UP FROM 20% IN 1998.

>10% DECREASE IN NUMBER OF 18-34 YEAR OLDS WITH A DRIVERS LICENSE BETWEEN 1983 AND 2008

SOURCE: UNIVERSITY OF MICHIGAN

Technology Changing Transportation Needs

Telecommuting •20% of global population telecommute

•Trend is increasing fastest in emerging economies

Rise of Online Shopping •6.4% of total 2014 US retail spend

•15% increase over 2013

•13% of UK retail spend is online

•Online shopping largest drop in occasional car use in many countries

Move to Public Transport •new commuters view driving time as wasted time

•89% of commuters in the U.K. use their mobile device when commuting

1. http://www.retailresearch.org/onlineretailing.php, http://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf

2. Reuters 3. http://www.bizreport.com/

Technology Making New Transport Options Possible

Bike Share Fastest growing mode of transport in history

Car Share Fleet based and peer-to-peer schemes

Ride Share Crowd sourced ride sharing becoming more

popular

Taxi Hailing/Sharing New ways to book and pay for taxi journeys

Driverless cars Change the dynamics of car ownership

1. Earth Policy Institute

Technology is Improving Trust

Real Time Information Systems Increases perceived reliability of transit systems

Surveys show increase in use with RTI introduced

Travel Planning Apps Reduce information barriers

Make public transport more accessible for non standard destinations

Electronic Ticketing Bank Issued cards and mobile ticketing increase

accessibility

Reducing information barrier, reliability concerns and accessibility of transit schemes

FRONTIER ORGANISATION REPORT “A NEW WAY TO GO”

Future of Public Transport Technology

52% of commuters willing to pay at least 10% more for travel with technological enhancements

33% believe they will purchase travel tickets via a mobile device in 2013

90% show interest in receiving service updates via social media

76% believe paperless system will increase public transport use

RESULTS ARE BASED ON A CONSUMER SURVEY SPONSORED BY ACCENTURE (2012) OF 4,500 URBAN TRAVELLERS IN 9 MAJOR CITIES

Connected Journeys

View Travel Options Holistically Develop transport networks with this view

Multimodal Journey Planning Choose cheapest, fastest, greenest option

Integrated Trip Management Personalized, location and context aware

Flexible, simple payment options

NAVIGATION

Integrate planning, paying and navigating through journeys

Thank You

Vix – Hall A Booth 1361