20141015 cielo day ceo_vf eng

Copyright © Cielo | Todos os direitos reservados

CIELO DAY BRAZILIAN PLASTIC INDUSTRY EVOLUTION AND CHALLENGES

CEO | Rômulo de Mello Dias


23.2% 25.2%

19.6%

23.8% 23.4%

18.1% 17.9%

Growth (% yoy)

Financial volume (R$ billions)

266 329

394 487

601 710

837

2007 2008 2009 2010 2011 2012 2013INDUSTRY

BRAZILIAN ACQUIRING

Source: ABECS; Strategic Planning Cielo

Copyright © Cielo | Todos os direitos reservados 1


MIX OF PRODUCTS IN BRAZIL

Total sales volume breakdown (%) - 2013

Growth rate (% Y.o.Y.)

Debit

36% 36%

Credit Credit Installment Total

31%

33% 64%

Source: ABECS, Cielo Analyst

+22,5% +14,8% +15,6% +17,9%

2


NUMBER OF INSTALLMENT CREDIT SALES

% of sales - 2013

% in 2010

79,8% 13,9% 4,6% 1,7%

1 installment

81% 81%

2 and 3 installments 4 to 6 installments 7 or more installments

13%

19%

4% 2%

Total

Source: ABECS, Cielo Analysts 3


MIX OF PRODUCTS BY SECTOR IN BRAZIL

Source: ABECS, Cielo Analysts

% of plastic volume - 2013

80%

20%

69%

31%

68%

32%

64%

36%

60%

40%

59%

41%

57%

43%

Food

retailing

Other

Wholesalers

and Retailers

Merchants

Automotive Industry

and

Primary

Sector

Tourism and

Entertainment

Retail Other Services

and

Autonomous

Professionals

Debit Credit


New Regulatory Landscape

Until november “payment institutions” must request the Central Bank authorization, that beyond unrestricted access to data basis, will supervise activities as followed below:

Authorization for relevant corporate operations

Approval of estatutory positions

Adoption of a minimal structure in terms of

operational risks, credit and settlement

management

Annual review of policies and strategies

Minimum requirement of equity

Adoption of prevention procedures to

“money laundering” crimes

Preservation of merchant personal and

operations data secrecy

Adoption of liability scheme

Adoption of special intervention, extrajudicial

settlement and temporary special

management regimes applicable to financial

institutions

Interoperability of brands


:

Credit

90.7%

Source: Braspag and IBOPE

Means of Payment [% sales]

1st Q/2014

MORE THAN 90% OF BRAZILIAN E-COMMERCE

SALES ARE MADE WITH PLASTIC

Bank Slip

8.6%

Debit

0.7%

E-COMMERCE IN BRAZIL OVERVIEW


6

E-COMMERCE IN BRAZIL

Physical stores E-commerce

84

Average Ticket [R$] 1st semester/2014

133

58%

¹ Considering the same sectors (exception of airlines)

Source: Cielo

OVERVIEW


7

Mix of Products [%Volume] Average Ticket by Product [R$]

65.7%

29.3%

34.1%

29.4%

41.2%

Physical Stores*

100%

E-commerce

0.2%

*Considering the same sectors (exception for airlines)

Source: Cielo

60 59 70

380 330

E-commerce Physical

Stores

N/A

E-COMMERCE IN BRAZIL OVERVIEW

Credit Credit Installment Debit


PLAYERS ARE LOOKING FORWARD

SUPPORTING RETAILERS

SEAMLESS SHOPPING

CONSUMER LOYALTY AND RELATIONSHIP

COMPETITIVE

INTELLIGENCE

CIELO MOBILE: Mobile app for payment

CIELO PROMO: Consumer rewards program

LINKCI: Consumer relationship

BIG DATA: Competitive intelligence data

Source: Novos negócios e planejamento estratégico Copyright © Cielo | Todos os direitos reservados

Cielo’s special solutions

9


CIELO MOBILE

Market’s most complete and secure solution

The only solution that accepts all

kind of products and the main nation

and international brands

SECURITY

CERTIFIED BY CISP

10


Increase your sales?

YOU WISH:

Disclose new products?

Achieve new clients?

Keep current customers?

Increase your customer’s

interests by store?

Surprise your customer

with a different

shopping experience?

11

Copyright © Cielo | Todos os direitos reservados Copyright © Cielo | Todos os direitos reservados

IN TERMINAL PROMOTIONS

Cielo Promo is an exclusive service that allows promotions in the POS

There is no comparison Perform your promotions in a easy way and with the lowest market price

Cielo Promo strongly reduces existing operational costs in other kinds of promotions

12


WITH CIELO PROMO YOU HAVE LOTS OF MECHANICAL PROMOTION OPTIONS:

The promotional message comes up directly in the terminal

Encourage your customer to return to the point of sale

RAISE OF

VISITORS

Raise the average ticket for each shopping

SHOPPING UP TO


**PROMOTION** You earn a coffee shopping up to

R$ 20

**PROMOTION** Earn an

ice cream in your next visit


ENCOURAGE YOUR CUSTOMER

TO RETURN TO YOUR POINT OF SALE

AND INCREASE THE AVERAGE TICKET

FOR EACH PURCHASE

RAISE THE RETURN OF

YOUR CUSTOMER IN THE LOWEST

SALES DAY

KEEP YOUR CUSTOMER,

RAISE THE AVERAGE TICKET OF YOUR PURCHASES AND

MAKE IT POSSIBLE FOR PARTNERSHIPS

**PROMOTION**

By accumulating R$ 50 in shopping you earn

a coffee in the next cafeteria

**PROMOTION**

Shopping on Tuesday from 9 a.m to 11 a.m

you get a 10% discount

**PROMOTION**

Earn a candy shopping

up to R$ 20

Accumulation of values

Time and date established

Linked Promotions

14

WITH CIELO PROMO YOU HAVE LOTS OF MECHANICAL PROMOTION OPTIONS:


CIELO LINKCI




HOW IT WORKS

CIELO LINKCI

If your establishment has already a facebook web page, register in Cielo Linkci fan page on Facebook.com/cielolinkci

YOU RECOMMENDED THIS MERCHANT

YOUR FRIENDS CAN REDEEM A GIFT ON

FACEBOOK

Create a promotion to estimulate

check-ins and recommendations

in your Cielo terminal

Manage your action performance

directly from your Linkci web page

on Facebook: volume of check-ins,

recommendations and quantity of

gifts offered

16

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CIELO BIG DATA

MARKET’S AND

STRATEGIC

17

CUSTOMER’S

KNOWLEDGE


CIELO BIG DATA Retail’s information technology with a 360º market overview Cielo’s Amplified

Retail Index

Cielo Sectorial

Cielo Analytics

18


THE MARKET MOST COMPLETE ELETRONIC PAYMENT SOLUTION

TO OUR CUSTOMERS INCREASE THEIR SALES

Documents

20141015 cielo day ceo_vf eng