2015 01 08 Perimeter CID Brookhaven Development Authority Presentation

8/10/2019 2015 01 08 Perimeter CID Brookhaven Development Authority Presentation

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PERIMETERPriority Initiativesand Projects

PCIDs Standard Template; Updated: Oct 03, 2013


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EVOLUTION OF

THE MARKET

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Farm Land

1960s

I-285

Opened 1969

Suburbs/ Perimeter Mall

early 1970s

Congested Office District

1990s

Livable Center

SustainablePlacemaking

THEN& NOW


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Primarily a corporate office,shopping and hotel district

Disconnected by design

Heavy traffic congestion

Few connections and gateways

across major highways Limited pedestrian mobility

No ADA-compliant street crossings Under developed property

Lack of multi-use developments Insufficient housing to jobs ratio Large surface parking lots and

super blocks

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PERIMETER 30 YEARS AGO


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PERIMETER TODAY: CONNECTED

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Perimeter is fast becoming a

model livable center, offeringresidents and visitors connectivity

and choice.

Access to amenities like transit,

shopping, dining and much more

make the market an attractivechoice for small businesses and

Fortune 500 companies.

Pedestrian & Bike friendly

Walkable access to 3 MARTA

stations.

12 business-funded free shuttles

and 13 hotel shuttles to & from

MARTA stations.

More gateway connections

underway.

PCIDs

Boundary


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PCIDs and their partners make a difference in the lives of Perimeters workers,

residents and visitors through transportation improvements that encourageconnectivity and access.

$306.6 Million in tax revenues to the State of Georgia (2009)($77 Million more in annual tax revenues expected by 2018)

City of Dunwoody: 71.3% net fiscal impact on budget

City of Sandy Springs: 17.2% net fiscal impact on budget

CID dollars can only be used for certain purposes as indicated by their

individual State Legislation and local agreements.

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THE IMPACT OF THE PCIDs

Source: RCLCO 2009


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PERIMETER MARKET STATISTICS

33-million-square feet ofoffice space

(total square footage comprises all office, office condominium, office loft,office medical, all classes and all sizes and both multi-tenant and single-

tenant buildings including owner-occupied buildings)

83% of market space occupied

5,000 companies

123,000+ employees

$3.36 billion

commercial real estate value

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Sources: CoStar, Colliers, Atlanta Regional Commission, RCLCO 2009

Since 1999, the PCIDS have leveraged

$31.2 million of CID funds to gain $114.8 million

from other resources for a total of more than

$146 million worth of transportation and

infrastructure projects for Perimeter.

A Leverage of 4.7 to 1

$31.2 M

$114.8 M


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Both small businesses and Fortune 500 Companies call Perimeterhome. Companies moving, expanding or renewing in the Central

Perimeter market over the last few years include:

At least 50 companies have their headquarters located in the CentralPerimeter Market 45 within the PCIDs four square mile boundary.

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PERIMETER: THE LOCATION OF CHOICE

Sources: Doreys Guide, Atlanta Business Chronicle, AJC, company websites

Airwatch

AFC

AutoTrader.com

Chep

Cox Enterprises Eleckta Inc.

Elavon

Internap

Krystal

Kaiser Permanente

Newell Rubbermaid Pacific Life

Secure Works

State Farm

T-Mobile

Ventyx

And many more!


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CENTER OF HEALTH & WELLNESS

The Perimeter market offers easyaccess to some of the nations besthealth care.

Major hospitals in Perimeterinclude:

Childrens Healthcare of Atlanta atScottish Rite

Emory/St. Josephs

Northside Hospital

Piedmont Heart Institute

These world-class medical facilitiesrepresent a $3.04 billion annualeconomic impact on the MetroAtlanta region.

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Source: Glenn Pearson, Executive Vice President, Georgia Hospital Association


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MOVING FROM SUBURBAN TO EDGE CITYEdge city: an American term for a concentration of

business, shopping, and entertainment outside a traditionalurban area in what had recently been a residential suburbor semi-rural community*

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MIXED-USE DEVELOPMENTS with significant newhousing built on vacant lots & parking lots

Transition of OUTDATED OFFICE PARKS TO

RESIDENTIAL

New developments at HIGHER PARKING DECKDENSITIES

Implementation of PUBLIC SPACE STANDARDS

(*Source: Wikipedia 2011)


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Recognized by Governor Deal as a project of state-wide

significance alongside the Ports of Savannah

$710 million total funding package $10 million from PCIDs

Project serves as a model for public-private partnership

Improvements for I-285 at 400 include construction of new flyover

ramps, new collector-distributor lanes and other facilities to aid

east-west travel along I-285 and north-south travel on GA 400

Improvements for GA 400 CD Lane System improvements will beprovided along I-285 from west of Roswell Road in Fulton County

to east of Ashford-Dunwoody Road in DeKalb County (for a total

distance of approximately 4.3 miles), and along SR 400 from

Glenridge Connector to Spalding Drive, for a total distance of

approximately 6 miles.

I-285 at 400 Interchange system connects commuters tomore than 4000 businesses in the Perimeter community

Improved access to I-285 at 400 allows for the expansion of a

number of major companies, bringing more than 10,000 new

jobs to the area between 2015 and 2017

I-285 at 400 and GA 400 CD Lane System Facts:Project time frame:

2015 - Environmental

2016 - Construction begins

2019 - Construction complete


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I-285 @ GA-400 Interchange & GA-400 CD

System Improvement to the Market CD System draws traffic from the Interstate

mainline and arterial system while improving

access

DDI at Abernathy Rd and GA400 draws traffic due

to improved operations and reduced delay

Greatest estimated reduction in arterial traffic on

Ashford Dunwoody Rd between I-285 and

Perimeter Center West, and on Perimeter CenterWest

Improves portions of:

Roswell Rd

Johnson Ferry Rd

Hammond Dr

Perimeter Center Pkwy Perimeter Center West

Ashford Dunwoody Rd

Chamblee Dunwoody Rd

Reduction of 12,000 vehicle hours traveled per

day (3+ million per year)


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PERIMETER TRAFFIC

OPERATIONS PROGRAM - PTOP

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3 year program funded by a $3 million GDOT

grant.

Represents a partnership between PCIDs and the

cities of Sandy Springs, Dunwoody and

Brookhaven and the counties of DeKalb and

Fulton. Includes the synchronization of 99 traffic signals

along major, arterial corridors within and

adjacent to the PCIDs to improve traffic

congestion in the Perimeter business district.

Together with the Ashford Dunwoody DDI and

the Hammond Half-Diamond Interchange, PTOP

helps to mitigate traffic and positively impact

commute times.

The new timing plans pay for themselves

approximately every 3.9 workdays.


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PCIDs Advanced Traffic Management

Systems Grant $1M

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In 2015 this $1,000,000.00 ATMS Grant will

allow the PCIDs to:

Expand the fiber optic network within the

district

Expand camera coverage in the district

Collect real-time travel data (travel speeds

and trip times)

Add signal engineers to react to accident

and congestion from a monitoring center

Monitor the signals and cameras from

within the district more effectively Explore adaptive/reactive infrastructure

Explore priority signalization (busses,

shuttles and circulators)


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PCIDs Traffic Officer Program PCIDs annual budget for traffic officers is

$680K

Off-duty DeKalb County, Dunwoody, Sandy

Springs and Fulton County officers direct

traffic at up to thirteen (8 - Sandy Springs

and 5 - Dunwoody) intersections of the

Perimeter Business District during high-

peak traffic times to help motorists travel

safely and with ease.

Traffic officers keep intersections clear and

do not specifically direct traffic against the

synchronized signal timing.

The traffic officers work with our signal

timing engineers and regularly

communicate back and forth as theynotice issues in the district.

The main concern is safety with this

program.

The traffic officer program continues to

grow as the needs of the area expand

and it is very important to us that our

workers, residents and visitors make it to

their destination without incident.


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12 Private Office Complex Shuttles Office

Complexes provide direct service to MARTA

for their employees and guest at not charge.

(Ravinia, Cox, King and Queen, State Farm,

Perimeter Summit etc.)

12 Private Hotel Shuttles - provided forguests visiting their hotels here in Perimeter.

Glenlake/Embassy Row - The partnership to

reinstate shuttle service was initially

developed by the PCIDs with $30,000 seed

money. $ 90,000 annual commitment from

Partners: UPS, Kaiser Permanente, ColumbiaProperty Trust, Highwoods Properties,

Embassy Row and Newell Rubbermaid.

Currently serves 800 - 1,000 on/offs each

week 400 - 500 cars off the road

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PRIVATE SHUTTLES IN PERIMETER

Glenlake Shuttle

WINNER: 2011 PACE Award

Most Innovative Program


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PCIDs Circulator Initiative The PCIDs is in the process of

advancing the implementation ofa privately-operated rubber tired

circulator service to provide

intraday service that

complements existing private

circulator services that connect

businesses directly to MARTA railstations during peak commuting

times.

A previous study titled Perimeter

Circulator Implementation, dated

October 18, 2012, conducted a

high level public survey toquantify demand for circulator

service, and identified seven

routes with corresponding service

characteristics and costs.


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In 2012 PCIDs was awarded $1M from the GTIB/SRTA in grant funding toadvance a concept plan for the Lake Hearn @ Peachtree Dunwoody Road

Intersection in partnership with City of Sandy Springs

PEACHTREE DUNWOODY ROAD @

LAKE HEARN DRIVE

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Approximately five acres of park area will becreated as part of this effort, transforming the

current utilitarian drainage facility and

underused land under MARTA adjacent to

Perimeter Mall into a focal point.

PCIDs vision with this project is to create

sustainable public green space and a signature

urban park within the central Perimeter area.

The park will play a vital role in the areas shift

towards becoming a 24 hour market with true

live-work-walk-play amenities.

The Perimeter Park at Dunwoody Station

Master Plan is being developed with public

input to ensure it reflects the needs and

interests of the surrounding communities as

well as local businesses.

PERIMETER PARK @ DUNWOODY

MARTA STATION

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This $515K project is a partnershipbetween PCIDs/MARTA/City of

Dunwoody

$380K FTA Flex Funds from

MARTA

$135K PCIDs Funds

Perimeters long blocks createdifficulty for pedestrians.

Pedestrians tend to cross mid-block

instead of walking long distances to

intersections

Partnership with MARTA will create

a state of the art mid-block crossing

at Hammond and the Dunwoody

MARTA station.

HAMMOND DRIVE AT MARTA MID-

BLOCK CROSSING

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This mid-block crossing will offer a

safer alternative for the pedestrians

who are riding MARTA or who arecrossing from one

shopping/retail/dining area to another

across Hammond Drive.

Construction match and local

partnership.


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PCIDs Landscape/Hardscape

Maintenance Program PCIDs maintains all

landscaped medians

and hardscape

elements that we haveinstalled over the last

fifteen years.

The annual budget for

this program is $240K


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September 17, 2013 ARC funds the PCIDs

Commuter Trails design phase for full

funding of $500,000.00.

This funding is to design the top four trails

through GDOTs Plan Development Process and get them in a shovel-ready

status. PCIDs strategy is to identify traditional grant funding opportunities in the

future which will require PCIDs to put matching funds into the construction

phase of the project.

The PCIDs Commuter Trails system master plan outlines positive impacts to:

o The businesses located within PCIDs boundaries

o Transportation options by improving bicycle and pedestrian access toMARTA

o Mobility for non-motorized users within Perimeter.

o Commuter trips by increasing the utility of MARTA for Perimeter

workers and residents

o The commercial businesses within PCIDs boundaries

Commuter

Trails Project


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Bicycle Implementation Strategy

2014 LCI Grant to PCIDs of $100,000

PCIDs is leading the advocacy for bicycle

options as a business model of successful

commercial centers.

Bringing the private sector to the table to

understand the interplay of each marketsector with the emerging trends towards

active lifestyles, live/work/play districts

and lifelong communities.

This strategy will be the blue-print of how

we make the PCIDs a truly bike accessible

market for those who wish to chose thismode.

l l


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PCIDs Travel Models


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GIS Database Perimeter CIDs Specific: Perimeter CIDs and Municipality

Boundaries

2008 and 2013 Parcels

Tax Assessors Data including landuse code, land use description,

assessed value, appraised value,

acres, etc..

PTOP Signals

Co-Star Economic Data: Building size, use, leased vs.

vacant space, and parking

information

Municipality Specific Data:

Census

Zoning

Roads

Developments of Regional Impact

(DRI)


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FISCAL AND ECONOMIC IMPACT

ANALYSIS

Fiscal Impact Analysis: to

show the impact of the

PCIDs on the local and

state government budgets

Economic Impact Analysis: to

show impact of increased

development and its value to

support improvements such as

I-285 at GA 400 Interchange

project


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PTSC is funded by a federal grant managedby ARC with PCIDs providing the required

20% match for the program

The Perimeter Transportation and

Sustainability Coalition reduces demand on

Central Perimeter roads and highways by:

Encouraging and rewarding transit use

Ridesharing

Bicycling

Walking

Alternative work arrangements

PTSC partners with employers and property

managers to raise awareness of commute

options and shift commuter behavior away

from single-occupant vehicles and help

create a more competitive, economically

healthy, and greener Perimeter

Documents

2015 01 08 Perimeter CID Brookhaven Development Authority Presentation