2015 Chicago White Sox Partnership Proposal

Dan Musilek

White Sox Attendance Trending Upward

• 30 teams play 162 games, April-September

• 81 home games

• White Sox attendance rank up five spots from last season

• 2014 Rookie of the Year on roster

• At the All-Star break 2014:- Fourth highest gain in the MLB Nielsen ratings- 16% higher from this point last season- 24% higher than 2013 final report

Our Brand is Committed to

• Active community involvement & give back for area youth athletes

• Drive positive social change via role models

• Creating new athletes

One of a Kind

• White Sox, Bulls, Blackhawks, Bears, Cubs, and Collegiate Sports

• 12, 000 sq/ft of sales space

• Four video walls

• *Open year round*

Up the Ranks

• Viewership on CSN Chicago increased by 4 percent at the end of 2014 season

• 37,000 households tuning in per game

• 56 game broadcasts to occur on WGN-TV

• All 162 games broadcast through AM 670 The Score

One Big Family

• 12 family Sunday games

• Presented by The University of Chicago Medicine Comer Children's Hospital

• Fundamentals deck

• Reach the youthful generation

Re – “Surface”

• 3 former All-Stars added to 2015 roster

• Zach Duke – 2009

• Melky Cabrera – 2012 (All-Star Game MVP)

• Jeff Samardzija – 2014

• Reigning 2014 AL Rookie of the Year – Jose Abreu

Re – “Surface”

• All White Sox staff will utilize Microsoft Technology

• Customer registration for raffles and contests completed with Microsoft Surface

• Designated stations for Microsoft Stores inside stadium advertising Microsoft Technology

Utilize Shared Values to Achieve Goal

• Personal Experience

• Celebrate Winning

• Build Lasting Relationships

• Striving to Be the Best

Kinect Sports “Fan Zone”

• Fans can compete head to head with Kinect Sports home run derby

• Three outs to hit as many home runs as possible

• Participant with most homeruns wins

• Winners will be announced on jumbotron at the end of the seventh inning

• Microsoft Xbox and Kinect Sports advertisement prominent on jumbotron during announcement

Enjoy and Entertain with White Sox Hospitality

Tickets available for each White Sox home game

• Club Level season tickets

• Use tickets to:- Reward employees- Entertain clients- Network with colleagues

50 tickets donated throughout season to charity of choice with in-game recognition

Welcome to the Club

• Grand Slam Partner - $500, 000- Advertisement year round

• Double-Play Partner - $200,000- Advertisement during season

• Around-The-Horn Partner - $50,000- Advertisement up to All-Star Break

• Sunny Day Partner - $25,000-Spring Training Advertisement

Microsoft and Chicago White Sox Partnership

Marketing Elements of Partnership

• In arena awareness & Branding- In-game Kinect Fan Zone- Jumbotron advertising- “re-SURFACE”

• Community- White Sox Academy- Visit local youth fields- School Visits

• Hospitality- Tickets & donation to charity