NASC Sports Event Symposium

APRIL 27-30, 2015

Produced by Hosted by

www.SportsCommissions.org/Symposium

Official Program Sponsored by

WISCONSIN CENTER • MILWAUKEE, WI

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National Headquarters9916 Carver Road, Suite 100Cincinnati, OH 45242

Telephone/Fax(513) 281-3888/(513) 281-1765

Websitewww.SportsCommissions.org

StaffDon Schumacher, CSEE, Executive DirectorLori Gamble, Associate Executive DirectorElizabeth Young, Director of Membership & MarketingMeagan McCalla, Member Services Coordinator

Board of DirectorsOfficersKevin Smith, CSEE, Director, St. Petersburg/Clearwater Sports Commission, Chairman Greg Ayers, CSEE, President & CEO, Discover Kalamazoo, Vice Chairman/Chair-ElectRalph Morton, CSEE, Executive Director, Seattle Sports Commission, Treasurer Mike Anderson, CSEE, Executive Director, Myrtle Beach RegionalSports Alliance , SecretaryTerry Hasseltine, CSEE, Executive Director, Maryland Sports, Immediate Past Chairman

DirectorsJohn David, CSEE, Chief Operating Officer, USA BMXTammy Dunn, CSEE Sports Marketing Manager, Snohomish County Sports CommissionGreg Fante, CSEE, Director of Sports Development, Louisville Sports CommissionKindra Fry, CSEE, SMP, Vice President of Sales and Marketing, Bryan-College Station CVBJohn Gibbons, CSEE, Executive Director, Rhode Island Sports CommissionRick Hatcher, CSEE, Executive Director, Treasure Coast Sports CommissionBrian Hickey, CSEE, Director of Sports, Visit Tallahassee/ Tallahassee Sports CouncilMike Hill, CSEE, Senior Director, Sports Sales, Hilton Worldwide - Sports SalesJeff Jarnecke, Associate Director of Championships and Alliances, NCAAMichael Price, CSEE, Executive Director, Greater Lansing Sports AuthorityJanis Ross, Executive Director, Eugene, Cascades & Coast SportsJanis Schmees Burke, CSEE, Executive Director, Harris County - Houston Sports AuthorityBenjamin Wilder, CSEE, Director, Savannah Sports CouncilNancy Yawn, CSEE, CDME, Director, Round Rock CVBMarc Zimmerman, CSEE, Sales & Events Manager, Central Florida’s Polk County Sports Marketing

Media & Public Relations AdvisersJackie Reau, Game Day Communications Betsy Ross, Game Day Communications #NASC15 #SportsTourism

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You will be asked to enter your registration code before accessing attendee information. Your registration code is the 5 digit number on the bottom right corner of your name badge (below QR Code).

TABLE OF CONTENTSLetter from Executive Director .............................. 2

Member Awards Nominees .....................................3

Call for Volunteers .................................................. 4-5

Schedule .....................................................................8-9

General Information ..........................................10-11

General Sessions .................................................13-15

Certification ................................................................ 16

Breakout Sessions ..............................................17-21

Game Changers ........................................................22

Speakers ................................................................24-27

Sports Legacy Fund ......................................... 28-29

Events .....................................................................30-31

NASC Sports Marketplace ...............................32-44

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Nothing remains the same. Beth Hecquet resigned to accept a position outside the industry earlier this year, and Lori Gamble has accepted a fulltime position as your Associate Executive Director. We are not hiring a director of meetings and events. Instead we are evaluating our needs, creating new job descriptions, considering budget implications and then moving forward with at least one new employee.

In the past year we were able to accomplish the following:

• CSEEprogramredesignincludingadecisiontointroduceon-line learning late in 2015

• Expandedournationalmarketingandpublicrelationsprograms

• StartedourNASCPlaybook(quarterlypublication)• IntroducedourGetintheGameweeklynewsletter• Createdanextensiveseriesofwebinars• Createdourownstand-alonefallconferencethatlaunches

thisSeptemberinColoradoSprings

For 2016 you can expect more. For example, we will establish theNASCHallofFameandholdtheinauguralenshrinement dinner in Grand Rapids. This project will be directed by our LeadershipCouncil,whichconsistsofpastchairpersonsoftheNASC.

So,listen,learn,shareandsell!

Warm wishes,

DonSchumacher

DearSerious-MindedSportsTourismProfessional:

WelcometoMilwaukeeandthe2015NASCSportsEventSymposium!Wepromise lots to see, do and learn. As the industry’s only member directed association, we are returning to a past hostcityforthefirsttime.Muchhas

changed since 1995 including a ten-fold increase in attendance. There were 91 attendees in 1995 and well over 900thisyear!

Ourindustrycontinuesitssteadygrowth.NASCmembershipis at record levels, attendance at our meetings is up, and we have more event owners and owner representatives at the Symposiumthanever.

Last year we committed to refocus all of our efforts around continuededucation.HereinMilwaukeeyouwillreceivemultiple servings of the latest and best practices in sports event travel. Our member directed meetings committee has beenworkingforayearontheprogramandweareverysureyou will get the right mix of information, fun, and opportunities to write new business.

YouwillhearfromexpertsacrosstheUnitedStatesbutalsofromCanada,DenmarkandSwitzerland.Thisisbydesign:there is so much to learn from others and the world of international sport is available to interested host cities.

SAVE THE DATES:

September 29 - 30, 2015Colorado Springs, CO

April 3-7, 2016Grand Rapids, MI

September 29, 2015Colorado Springs, CO

ANNUAL MEMBERSHIP BENEFITSThe NASC continues to develop benefits and services to make your organization more efficient and effective in the sports tourism industry each year including:

• Online Directories • Online Event RFP Database • NASC Economic Impact Calculator• Industry Research and Reports

• Career Center• Models and Samples• CSEE Program • Best Practices Webinars

• Event Webinars• Market Segment Meetings • Sports Event Symposium• Consulting Services

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Sports Commission of the Year This award is given to an Active member who has had the most outstanding impact on their local community through sportseventsandbeneficialimpacts.ThisorganizationshouldalsoshowacommitmenttotheNASCanditsmission.Sportscommissions, sports councils, and sports authorities may apply for this award.

Nominees:AmesAreaSportsCommissionAtlantaSportsCouncilErieSportsCommission/PASportsRochesterAmateurSportsCommissionSanAntonioSportsSnohomishCountySportsCommission

Sports Tourism Organization of the Year This award is given to an Active member who has had the most outstanding impact on their local community through sportsevents,communityeventsand/oreconomicimpact.ThisorganizationshouldalsoshowacommitmenttotheNASCanditsmission.CVBs,DMOs,parksandrecreationdepartments, chambers of commerce and other host organizationsmayapplyforthisaward.

Nominees:CentralFlorida’sPolkCountySportsMarketingGreaterRaleighSportsAllianceRockfordAreaCVBVirginiaBeachCVBWarrenCountyCVB

How to submit an entry for 2015 TheAwardsCommitteewillbeginacceptingentriesforthe2015 awards on June 1, 2015. For complete details, visit SportsCommissions.org/About/Member-Awards

Locally Created Event/Program of the Year This award will be given to an Active member with the most outstanding locally created event or program. This event can be newly created or a long-standing event, but must be anevent/programcreatedbythesubmittingorganizationtoservethelocalcommunityoranorganizationalneed(i.e.fundraising,scholarship,volunteerrecruitment,etc.).

Nominees:FayettevilleAreaCVBGreaterClevelandSportsCommissionSPORTyler-TylerAreaChamberofCommerce

Marketing Campaign of the YearThis award is given to an Active member in each budget categorywiththemostoutstandingcomprehensivemarketingcampaignforyourorganizationoranevent.Thiscanincludeavarietyoftypesofmarketing:printads,newsletters,emailblasts,digitalmarketing(includingwebsites,socialmediacomponents,etc.),pressreleases,mediacoverageoranyotherpromotionalprogram.Campaignshouldpromoteyourorganizationasasportsdestinationnotgeneraltravelor meetings.

Nominees:GreaterSpringfield(MA)CVBGreensboroAreaCVBLouisvilleCVBRoundRockCVBSt.CloudAreaCVBVirginiaBeachCVB

CONGRATULATIONS TO OUR MEMBER AWARD

NOMINEES!

MEM

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2015-2016 Committees and Volunteer Opportunities VolunteersarethefoundationoftheNASC.Inthelastyear,morethan100committee volunteers contributed to theprogressandgrowthoftheNASCin many ways, including:

• ReferringindustrycolleaguestojointheAssociation• RecommendingeducationalcontentandprogrammingfortheannualNASCSportsEventSymposium,theoriginalconference and longest-running reverse tradeshow for the sports tourism industry

• Expandingmentoringactivitiesfornewmembersandfirst timeSymposiumattendees• Establishingnewcategoriesandservingonjudgingpanels for the annual member awards• DevelopingCSEEmodules• CreatingtheinauguralNASCSportsLegacyFund community service project

We invite you to respond to this year’s call for volunteers. Weneedyourskills,passion,andperspectivestobuildavibrant, inclusive, and multicultural group of volunteer leaders throughout our committees.

TheNASCisYOURassociation;committeeparticipationisone of the best ways to be engaged and help contribute tothedecision-makingthatcontinuestopositiontheNASCas the most valuable resource available to sports event professionals.

Members,includingnewcommitteemembersandthosewho currently serve, must respond to the call for volunteers byMay8,2015.Thankyouforyourconsideration!

YoursinSport,

Greg AyersGregAyers,CSEE,CTAPresident&CEO,DiscoverKalamazooChair-Elect,NASC

Awards Committee  TheAwardsCommitteeisresponsiblefordevelopingawardcategoriesandcriteriafortheannualNASCMemberAwards.The committee also serves as judges for the various categories.

Membership Committee  TheMembershipCommitteeoverseesmembershipretention and recruitment. The committee contacts inactive and cancelled members on behalf of the association to encourage them to renew. The committee also evaluates membership benefits and resources on an annual basis.

Mentoring Committee  TheMentoringCommitteecultivatesrelationshipswithnew members to help guide them through their first year of membership. The committee is also responsible for planning and hosting first time attendee activities at the annual Symposium.Pre-requisites: AminimumoffouryearsofNASCmembershipandindustryexperience.

Professional Development Committee  TheProfessionalDevelopmentCommitteeassistswiththedevelopmentandimplementationoftheCSEEProgram.Committeemembersarerequiredtojoinandfullyparticipate in monthly committee calls, assist in the development of modules and continually evaluate the programtostrengthentheCSEEbrand.Pre-requisites:MustbecurrentlyenrolledintheCSEEProgramandhaveattended at least two modules.

Sports Legacy Committee  TheSportsLegacyCommitteemanagestheSportsLegacyFund. The committee establishes the criteria and eligibility requirements for beneficiaries of the fund and selects the beneficiary each year. The committee also coordinates all aspects of the annual fundraiser, including promotion, solicitationofdonationitems,andticketsales,aswellasequipment donations.

Symposium Committee  TheSymposiumCommitteeassistsintheplanningandexecutionoftheannualNASCSportsEventSymposium.Committeemembersarerequiredtojoinandfullyparticipate in monthly committee calls, recruit event owners, develop education sessions including review of topics, examinationofproposals,selectionofspeakers,andpromotetheSymposiumthroughwordofmouthmarketingto industry peers and colleagues.

CALL FOR VOLUNTEERS

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Michael Guswiler, CSEE, West Michigan Sports CommissionAndrea Hamblen, Louisville CVBJennifer Hawkins, CSEE, VisitPITTSBURGHBrian Hickey, CSEE, Tallahassee Sports CouncilJim Hilb, CSEE, Associated Premium CorporationBrad Hillard, CSEE, Sacramento Sports CommissionAnn Hortman, Rome Sports Commission/Greater Rome CVBBen Huffman, CSEE, Warren County CVBBrian Kennedy, CSEE, El Paso Sports CommissionMatthew Libber, CSEE, Elite TournamentsEric Marvin, Columbus Indiana Visitors CenterCheryl McCullough, Colorado Springs CVBHank Pivarnik, CSEE, Hilton Worldwide - Sports SalesMichelle Russ, CSEE, Gulf Shores & Orange Beach Sports Commission

Sports LegacyCo-Chairs: John Gibbons, CSEE, Rhode Island Sports Commission and Gen Howard, Louisville CVBHeath Aucoin, CSEE, Tulsa Sports CommissionAlan Bradley, Round Rock CVBMichael Guswiler, CSEE, West Michigan Sports CommissionMichelle Haider, VISIT MilwaukeePete Harvey, Buffalo Niagara Sports CommissionJennifer Hawkins, CSEE, VisitPITTSBURGHNick Hope, Al J. Schneider CompanyMeghan Huff, Visit South Bend MishawakaWilliam Knox, CSEE, Hamilton County Sports AuthorityCorey Peterson, CSEE, Richmond Region TourismMatt Prewitt, St. Petersburg/Clearwater Sports CommissionDomico Rodriguez, Rapid City CVBJon Schmieder, Huddle Up Group ConsultingHolly Shelton, CSEE, Collinson Media & EventsGina Simpson, Tuscaloosa Tourism and SportsKevin Smith, CSEE, St. Petersburg/Clearwater Sports CommissionJim Steele, South Sioux City CVBMeghan Ziehmer, CSEE, Greater Lansing Sports Authority

SymposiumCo-Chairs: Janis Ross, Eugene, Cascades & Coasts Sports and Marc Zimmerman CSEE, Central Florida’s Polk County Sports Marketing Karin Aaron, CSEE, CVB of Montgomery, MD, Inc./TEAM MarylandMike Anderson, CSEE, Myrtle Beach Regional Sports AllianceAshleigh Bachert, Jacksonville-Onslow Sports CommissionRobin Baxter, NXT Sports, LLCJennifer Breedlove, Oklahoma City CVBZack Davis, Louisville CVBDerek Dawson, VisitPITTSBURGHRoy Edmondson, Anaheim Orange County CVBGreg Fante, CSEE, Louisville Sports CommissionKindra Fry, CSEE, SMP, Bryan-College Station CVBLaura Gurreri, CSEE, Sport YorkMichael Guswiler, CSEE, West Michigan Sports CommissionChuck Haddaway, AthletxJim Hilb, CSEE, Associated Premium CorporationCorey Kearsley, Oregon’s Washington County Visitors AssociationGinger Lively Cade, Dallas Sports CommissionJim Marlin, Cedar Valley Sports CommissionMatt Meunier, Sports Minneapolis, Powered by Meet MinneapolisGina Mintzer, CMP, Albany County CVBRalph Morton, Seattle Sports CommissionJesse Newsom, CSEE, Fayetteville Area CVBJohn Oney, Central Florida’s Polk County Sports MarketingRon Radigonda, International Softball FederationDaniel Rush, MGM Resorts InternationalJanis Schmees Burke, CSEE, Harris County - Houston Sports AuthorityMike Sophia, Sacramento Sports CommissionJustin Stine, CSEE, Overland Park Sports AllianceJennifer Stoll, Greater Grand Junction Sports CommissionKaty Tigchelaar, West Michigan Sports CommissionMarissa Werner, VISIT MilwaukeeBenjamin Wilder, CSEE, Savannah Sports CouncilMeghan Ziehmer, CSEE, Greater Lansing Sports Authority

Thank You, NASC Committee Volunteers!

AwardsChair: Mike Anderson, CSEE, Myrtle Beach Regional Sports Alliance Heath Aucoin, CSEE, Tulsa Sports CommissionKathleen Cartland, Charleston Area Sports CommissionTori Collins, Greater Raleigh Sports AllianceKindra Fry, CSEE, SMP, Bryan-College Station CVBTJ Hawkins, Greater Lansing Sports AuthorityMike Hill, CSEE, Hilton Worldwide - Sports SalesDee Mittman, Greensboro Area CVBScott Powers, CSEE, Columbia (SC) Regional Sports CouncilMike Sophia, Sacramento Sports CommissionBruce Wimbish, Greater Columbus Sports Commission

MembershipCo-Chairs: Tammy Dunn, CSEE, Snohomish County Sports Commission and Nancy Yawn, CSEE, CDME, Round Rock CVB Ed Carnathan, CSEE, Las Cruces CVBAuvis Cole, Rock Hill/York County CVBGregg Cook, Hershey Harrisburg Sports/PA SportsAshley Harper Cottrell, Maryland Sports / TEAM MarylandTara Hamburger, Daytona Beach Area CVBJudi Hess, Greater Binghamton CVBJeff Jarnecke, National Collegiate Athletic Association (NCAA)Frank Lett, Kingsport CVBTim Pasisz, Visit StocktonDominique Powell, Bryan-College Station CVBMatt Robinette, Richmond Region TourismMatt Ten Haken, Fox Cities CVBEric Zartler, Lake Charles/Southwest Louisiana CVB

MentoringCo-Chairs: John David , CSEE, USA BMX and Kindra Fry, CSEE, SMP, Bryan-College Station CVBBrian Ambuehl, Greensboro Area CVBHeath Aucoin, CSEE, Tulsa Sports CommissionMargee Austin, Boulder CVBDaniel Bell, DeKalb CVBBonny Bernat, CSEE, Visit Winston-SalemSeann DeMaris, CSEE, Ames Area Sports CommissionSteve Ducoff, Association of Chief Executives for SportsDon Dukemineer, Huntsville/Madison County CVBKit Dunbar, St. Petersburg/Clearwater Sports CommissionRoy Edmondson, Anaheim Orange County CVBRon Eifert, CSEE, Dayton CVBJohn Gibbons, CSEE, Rhode Island Sports CommissionRick Hatcher, Treasure Coast Sports CommissionMeaghan Hughes, CSEE, Ann Arbor Area CVBMatthew Libber, CSEE, Elite TournamentsMary Lee Malmberg, Cedar Rapids Area CVBTiffani McKinney, Corpus Christi CVBLori Moore, Rocky Top Sports WorldBob Murdock, Connecticut Convention & Sports BureauJesse Newsom, CSEE, Fayetteville Area CVBHank Pivarnik, CSEE, Hilton Worldwide - Sports SalesMike Price, CSEE, Greater Lansing Sports AuthorityJackie Reau, Game Day CommunicationsJanis Schmees Burke, CSEE, Harris County - Houston Sports AuthorityGlen Schorr, Orienteering USADavid Schuman, NUC SportsJustin Stine, CSEE, Overland Park Sports AllianceRobin Wright, Visit Greenville SC

Professional DevelopmentCo-Chairs: Greg Fante, CSEE, Louisville Sports Commission and Vincent Trinidad, CSEE, Tulsa Sports CommissionDon Anderson, Destination Consultancy GroupGreg Ayers, CSEE, Discover KalamazooSteve Carney, Saint Leo UniversityHill Carrow, CSEE, Triangle Sports CommissionTom Coleman, CSEE, Central Wisconsin/Stevens Point Area Sports CommissionAshley Harper Cottrell, Maryland Sports / TEAM MarylandRobert Cox, CSEE, CDME, Burlington/Alamance County CVB/ Sports CouncilRoy Edmondson, Anaheim Orange County CVBKindra Fry, CSEE, SMP, Bryan-College Station CVB

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TEAM MARYLAND

TEAM MARYLAND

TEAM MARYLAND

Diamond Sponsors

Elite Sponsors

Sports TourismF O L E Y

C O M P L E X

A L A B A M A

March 31, 2015

Welcome to Milwaukee!

We are thrilled to host a record number of attendees at the 2015 NASC Sports Event Symposium and to be the first city chosen to host the Symposium for a second time in its 23-year history.

Milwaukee’s reputation as an attractive, affordable "Sports-Friendly City" continues to grow. The city welcomes thousands of athletes each year to events ranging from NCAA Men’s Basketball tournament, WI State Boys & Girls Soccer Championships, Big East VolleyballChampionships and NCAA Men’s Frozen Four, to USA Fencing North American Cup, USATable Tennis - US Open and US Speedskating World Cup Qualifier. For an unprecedented third year in 2015, Milwaukee will host the USA Triathlon Age Group National Championships along Lake Michigan.

Milwaukee’s winning lineup of first-class facilities includes the Wisconsin Center and UW-Milwaukee Panther Arena with their wide range of configurations, along with Miller Park and BMO Harris Bradley Center, homes of the Milwaukee Brewers and Milwaukee Bucks, and even the Milwaukee Mile, the oldest operating motor speedway in the world. Add to this ThePettit Ice Center, an official U.S. Olympic Training Center, Uihlein Soccer Park, The Rock Sports Complex and Bradford Beach, and you’ve got a great sports destination.

You’ll enjoy the walkability of downtown Milwaukee and the convenience of the Hilton Milwaukee City Center and Hyatt Regency Milwaukee, connected to the Wisconsin Center by skywalk. You can rev up your engines at the opening night reception at the world’s only Harley-Davidson Museum and have fun exploring the city’s vibrant dining scene, nightlife and brewery tours.

Best wishes for a successful symposium in Milwaukee! Our VISIT Milwaukee staff looks forward to sharing ideas with you and learning from you.

Your #1 Fan,

Paul UpchurchPresident & CEO

MICHIGAN SPORTS

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SPORTS

Platinum Sponsors

Gold Sponsors

playtennessee.com

WEL

COM

E

April 27, 2015

GREETINGS! On behalf of the City of Milwaukee, I would like to extend a warm welcome to all attendees of the 2015 NASC Sports Event Symposium held April 27-30, 2015. I commend the National Association of Sports Commissions for its commitment to develop the sports tourism industry, promote access to event information and advance the value of sporting events in our communities. The City of Milwaukee is proud to be the home of the Milwaukee Brewers, Milwaukee Bucks, the Admirals and Milwaukee Wave, and our great State is the home of the Green Bay Packers. Milwaukee is a destination for all sports fanatics and as Milwaukeeans, we love to rally and support our home teams.

Milwaukee’s exciting attractions and a lively downtown area, combined with its renowned warmth and hospitality, assure all participants of a memorable visit. The magnificent kinetic “wings” of the lakeside Milwaukee Art Museum welcome visitors to experience its world-class collections. Interactive science, technology and water science exhibits beckon at neighboring Discovery World. The one-of-a-kind Harley-Davidson Museum dazzles with its exhibits featuring motorcycles, history and American pop culture. You will find lively entertainment and a tempting array of dining options throughout the City. A charming RiverWalk links downtown to Milwaukee’s Historic Third Ward, where unique shopping awaits at the Milwaukee Public Market, featuring everything from locally made chocolates to spices, wine and seafood. The unique neighborhoods of Old World Third Street, Walker’s Point, Brady Street and Dr. Martin Luther King Drive all invite you to experience the City’s rich cultural tradition and diversity. I hope you have the opportunity to explore Milwaukee and see all our City has to offer. I look forward to meeting you and best wishes on a successful symposium! Sincerely,

Tom Barrett Mayor

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2015 SCHEDULE

Unless otherwise noted, all functions will be held at: Wisconsin Center | 400 W. Wisconsin Avenue | Milwaukee, WI 53203

Tuesday, April 287:00 a.m. - 7:00 p.m. .......................... RegistrationMain Lobby

7:00 a.m. - 7:00 p.m. .......................... Rest and Recharge Lounge Main Lobby

8:00 a.m. - 9:30 a.m. .......................... Opening Ceremonies andBallroom NASC Member Awards Breakfast

9:45 a.m. - 10:45 a.m. .......................Breakout Sessions101 Destination Sales & Servicing102 Event Management201 Financial202 Sales & Marketing203 Leadership

11:15 a.m. - 12:45 p.m. ..................... NASC Sports Marketplace Exhibit Hall A Individual Appointments

12:45 p.m. - 2:45 p.m. ....................... NASC Membership Meeting Luncheon Ballroom

3:15 p.m. - 4:15 p.m. ..........................Breakout Sessions101 Destination Sales & Servicing102 Event Management201 Financial202 Sales & Marketing203 Leadership

4:30 p.m. - 6:00 p.m. .......................... NASC Sports Marketplace Exhibit Hall A Group Appointments

4:30 p.m. - 6:00 p.m. .......................... Large Market Sports Commission Meetings 103C (By Invitation Only)

6:15 p.m. ................................................. VIP Transportation for Sponsors and4th & Wells Entrance Event Owners to Welcome Reception

6:45 p.m. ................................................. Transportation to Welcome Reception4th & Wells Entrance

7:00 p.m. - 9:00 p.m. .......................... Welcome ReceptionHarley-Davidson Museum® Center

9:00 p.m. - Midnight .......................... Extra InningsEvolution Gastro Pong

Schedule subject to change. All times are Central Standard Time.

Monday, April 276:30 a.m. - 10:30 a.m. ....................... NASC Sports Legacy Fund CommunityWashington Park Service Project

8:30 a.m. - 7:00 p.m. .......................... Registration Main Lobby

8:30 a.m. - 7:00 p.m. ......................... Rest and Recharge Lounge Main Lobby

8:30 a.m. - 7:00 p.m. .......................... NASC Sports Marketplace Exhibit Hall A Booth Set-Up

11:30 a.m. - 4:00 p.m. ....................... 2015 Spring CSEE Module Harley-Davidson Museum® (Pre-registration Required)

3:00 p.m. - 4:00 p.m. .......................... National Event Director/Manager Meeting 103C (By Invitation Only)

5:00 p.m. - 6:30 p.m. .......................... First Time Attendee Reception Hilton Milwaukee (By Invitation Only) Empire Ballroom

7:00 p.m. - 9:00 p.m. .......................... Beer, Brats, and Bowling Tour (Pre-registration Required)

8:00 p.m. - 10:00 p.m. ....................... Bourbon, Bluegrass, and Belles Hilton Milwaukee Empire Ballroom

Sunday, April 264:00 p.m. - 7:00 p.m. ......................... Registration Main Lobby

5:00 p.m. - 7:00 p.m. .......................... 2014-2015 NASC Board of Directors Hyatt Regency Meeting

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Wednesday, April 297:00 a.m. - 7:00 p.m. .......................... RegistrationMain Lobby

7:00 a.m. - 7:00 p.m. .......................... Rest and Recharge Lounge Main Lobby

7:00 a.m. - 8:00 a.m. ...........................Large Market Sports Commission Meetings 103C (By Invitation Only)

8:00 a.m. - 10:00 a.m. ........................ Continental Breakfast Ballroom CD Pre-function

8:00 a.m. - 10:00 a.m. ........................ Game ChangersBallroom

10:15 a.m. - 11:45 a.m. ..................... NASC Sports Marketplace Exhibit Hall A Individual Appointments

12:15 p.m. - 1:45 p.m. ....................... Keynote Luncheon Ballroom

2:15 p.m. - 3:15 p.m. ..........................Breakout Sessions101 Destination Sales & Servicing102 Event Management201 Financial202 Sales & Marketing203 Leadership

3:00 p.m. - 4:00 p.m. .......................... Afternoon Break Main Lobby

4:00 p.m. - 5:30 p.m. .......................... NASC Sports Marketplace Exhibit Hall A Group Appointments

4:00 p.m. - 5:30 p.m. .......................... Large Market Sports Commission Meetings 103C ........................................................... (By Invitation Only)

5:30 p.m. - 6:30 p.m. .......................... Happy Hour in the Exhibit Hall A NASC Sports Marketplace

6:30 p.m. - 9:00 p.m. .......................... Open Evening

9:00 p.m. - Midnight .......................... Extra Innings Ugly’s Pub

Thursday, April 30

7:30 a.m. - 8:30 a.m ............................ 2015-2016 NASC Board of Directors Hyatt Regency Orientation

8:30 a.m. - 12:30 p.m......................... RegistrationMain Lobby

8:30 a.m. - 12:30 p.m......................... Rest and Recharge Lounge Main Lobby

9:00 a.m. - 10:30 a.m. ........................ NASC Sports Marketplace Exhibit Hall A Individual Appointments

10:30 a.m. - 2:00 p.m......................... NASC Sports Marketplace - Exhibit Hall A Booth Tear Down

10:45 a.m. - 12:15 p.m. ..................... Closing Brunch Ballroom

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Play like the pros.Email or call Janna Clark at:

sports@TourEtown.com • 270-765-2175

ElizabethtownSportsPark.com

SCHE

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Badges & Admittance OfficialnamebadgesmustbewornatallNASCSymposiumfunctionsincludingeducationsessions,theNASCSportsMarketplace,WelcomeReception,andExtraInnings.NOExceptions.ScanQRcodeonnamebadgetodownloadanattendee’s contact information to your mobile device.

Registration Registrationisthefirststopforanythingyouneed.PickupyourregistrationpacketandnamebadgeherebeforeyouheadtoanySymposiumfunction.Inquireaboutlostandfound items, dietary needs, or general information at Registration.TheNASCisnotresponsibleforanyitemslefton premises.

For the first time, attendees have access to a digital goody bag with discounts, educational information, and special promotions from NASCSymposiumsponsors.Alinktothedigital bag is available in the mobile app.

Registration Desk Sponsored by

Sponsored by

Name Badges Sponsored by

Lanyards Sponsored by

Registration Bags and Virtual Event Bag Sponsored by

Destinations VendorsEventOwners

“V” indicates voting priveledges

contact IDOne Day OnlyStaff/

VolunteersMember Award

Winners

GENERAL INFORMATION

Sponsored by

Complimentary Wi-Fi ComplimentaryWi-FiisavailablethroughouttheWisconsinCenter,courtesyofElizabethtownSportsPark.Onyourdevice,choosetheWifititled NASC and enter the password 2015. Internet Kiosks Threecomputerworkstationsareavailablenearregistration.Catchupone-mail,printyourappointmentschedule,orpostatweetortwo.Don’tforgettouse#NASC15!

Rest & Recharge Lounge ReenergizeattheRestandRechargeLounge.Pluginyourelectronicdevicesat the charging station, or stop by for a chair massage.

Massage Hours:Monday,April273:00 pm – 5:00 pm

Tuesday,April2810:30 am – 12:30 pm3:30 pm – 5:30 pm

Wednesday, April 2910:00 am – 12:00 Noon2:30 pm – 4:30 pm

Thursday, April 309:00 am – 11:00 am

Arkansas is your ideal destination for sports. Find out more by visiting Arkansas.com/sports or calling 1-800-872-1259. LOOK FOR US AT THE 2015 NASC SPORTS EVENT SYMPOSIUM APRIL 27-30 IN MILWAUKEE, WI.

Burns Park, North Little Rock

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Hydration Stations Throughout the Wisconsin Center, you’ll find hydration stations, courtesy of SportsEvents Media Group. Keep your SportsEvents tumbler handy to keep hydrated!

Transportation Transportation will be provided to off-site activities including theNASCSportsLegacyFundCommunityServiceProject,CSEESpringModule,WelcomeReception,andExtraInningsatEvolutionGastroPong.

Refertothescheduleforpick-uptimesandlocations.

Sponsored by

VIP and Welcome Reception TransportationSponsored by

Pharmacy:Walgreen’s TheShopsofGrandAvenue275W.WisconsinAvenue414-273-5420

Marketing Release Byattendingthe2015NASCSymposium,yougivetheNASCpermission to photograph, videotape, and audio record your creativecontributions,picture,likeness,voice,andstatements throughout the event. You agree that all such recordings, derivatives, and proceeds thereof and therefrom are owned solelybytheNASC,andagreetowaiveanyrightsyoumighthave to all such properties and materials.

Urgent Care and Pharmacy Urgent Care:WheatonFranciscanHealthCare201N.MayfairRoad(Wauwatosa-Highway100)414-259-7361 ColumbiaStMary’sUrgentCare734N.JacksonSt.414-277-6500M-F:8am–6pmS-S:8am–4pm

©2015 Illinois Department of Commerce and Economic Opportunity, Offi ce of Tourism, TTY: 1-800-785-6055

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restaurants, museums, music venues and more—are something our competition can’t touch. So come play in Louisiana. It’s a win-win.

©2015 Louisiana Department of Culture, Recreation & Tourism

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Tuesday, April 28 ................................12:45 p.m. - 2:45 p.m.Ballroom

InaccordancewiththeNASCBylaws,ameetingofthemembersisheldannually.TheAnnualMeetingoftheAssociation is held at such place and on such dates as shall bedecidedbytheBoardofDirectors.TheAnnualMeetingisheldinacommunityrepresentedbyanActiveMemberingoodstanding.AttendanceattheAnnualMeetingisencouraged and expected for all members.

2015GENERALMEMBERSHIPMEETINGAGENDA State of the Industry presented by Don Schumacher, CSEE, NASC Executive Director and Lisa Delpy Neirotti, George Washington University

2014GeneralMembershipMeetingMinutes2014 Financial Report2015 Financial Report CommitteeReportsCSEEGraduateRecognition2015-2016 Board of Directors Election

The2015GeneralMembershipMeetingpacketispostedonthewebsiteandmobileapp.Membersareexpectedtoreviewthemeetingpacketinadvance.AlimitednumberofprintedcopiesofthepacketwillbeavailableatRegistrationforattendees who do not have access to the website or mobile app.

VOTINGRIGHTS AccordingtoArticleXIVoftheNASCBylaws,thepreviouslydesignatedcontactofallACTIVEandALLIEDmembersoftheAssociationshallhaveone(1)voteonanyquestionbroughtbefore the membership. This rule will be strictly adhered to duringtheGeneralMembershipMeeting.

The first attendee for all eligible and present member organizations(indicatedbya“V”inthetoprightcornerofyournamebadge)willreceiveakeypadwhentheyenterthemeetingroomandwillberequiredtoreturnthekeypadatthe conclusion of the meeting.

Opening Ceremonies and Member Awards Breakfast

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Tuesday, April 28 ................................. 8:00 a.m. – 9:45 p.m.Ballroom

Welcometothe23rdannualNASCSportsEventSymposium!You will learn that 2014 was another outstanding year for theAssociationandthisyear’sSymposiumhasexceededallprevious meetings, with more than 900 serious-minded sport tourismprofessionals,including170eventowners,hereinMilwaukee.

LarsHaue-Pedersen,ManagingDirectorofTSEConsulting,will announce an exciting new international sports conferenceandwillintroduceLarsLundov,CEOofSportEventDenmark,oneofEurope’smostrecognizedexpertsininternational sport. Lundov will discuss the Danish model for event bidding.

You’llalsohearfromVictorBarnett,ExecutiveDirector&Founder,ofRunningRebelsCommunityOrganization,thisyear’sbeneficiaryfortheNASCSportsLegacyFund.

Finally,theNASCAwardsCommitteewillrecognize2014award winners.

NASC General Membership Meeting Luncheon

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Vancouver 2010 Olympic & Paralympic Winter Games Presenter: John Furlong O.C. O.B.C., CEO

Wednesday, April 29 ..........................12:15 p.m. - 1:45 p.m.Ballroom

John Furlong is the leader behind the teamthatorganizedandstagedtheVancouver2010OlympicandParalympicWinter Games. From the very beginning of the project, Furlong envisioned that the Games could be a true nation builder, helpingtoimprovethefabricofCanadiansocietybyconnectingallCanadiansthrough sport and culture.

WhatissoremarkableabouthismanyaccomplishmentswasthevisionthatallCanadians,notjustthe athletes and their families and friends, would be touched by the 2010 Games. The entire country rallied behind John and his team, and the result was a spectacular Games, one that was

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faced and dealt with tragedy and unexpected weather conditions,amongotherchallenges,topresentCanadatotheworldasatrue“cando”nation.

Yes,the2010OlympicandParalympicWinterGamestouchedtheverysoleofeveryCanadian,butitalsotouchedtherestofus with its outpouring of the very spirit of what it means to be Canadian.

Johnhasoftenspokenoftheneedtoreachhigher,tochallengetraditionalthinking,andtodigdeepertoachievegoals.Hismessage is one of inspiration, but also of overcoming everyday setbacksandcreatinganeventofinclusionforall.

By sharing parts of his journey and anecdotes from behind the scenes, John Furlong inspires us all to achieve the best we can.

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A Toast to Grand Rapids & Craft Beer Tourism Presenter: Mike Stevens, Co-Founder & CEO Founders Brewing Company

Thursday, April 30 ............................10:45 a.m. - 12:15 p.m.Ballroom

Asthe2015NASCSymposiumcomestoaclose, attendees will see what’s in store for the24thannualNASCSportsEventSymposium,setforApril3-7,2016inGrandRapids,MI.CompletewithcraftbeersamplesandWestMichigancuisine,theclosingbrunch will be the perfect toast to next year’s hostcity!

Duringthebrunch,MikeStevens,co-founderandCEOofFoundersBrewingCompany,willtellthestoryofGrandRapids’mostfamousbrewery.Fromthevergeofbankruptcyintheearlydaystobeingrecognizedasaleaderinthecraftbeerindustry,thesuccessofFoundersBrewingCompanyisaperfect case study about the importance of finding your niche. Learn about the importance of collaboration and how to gain support from your local breweries to spur craft beer tourism in your community.

“Wedon’tbrewbeerforthemasses.Instead,ourbeersarecrafted for a chosen few, a small cadre of renegades and rebels who enjoy a beer that pushes the limits of what is commonly acceptedastaste.Inshort,wemakebeerforpeoplelikeus,”The Founders Family philosophy.

This is a philosophy that destinations, event owners, and vendorsalikecanemulatetoidentifyyourvalueproposition.You’ll leave the closing brunch ready to experience Grand Rapidsin2016!

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Sinceitsinceptionin2002,CSEEhasbeenthe only certification available for experienced sports event professionalsseekingcontinuingeducationandprofessional development in the field of sportstourism.TheNASCStaffand

ProfessionalDevelopmentcommitteeplancurriculumforeach module.

NASCisdedicatedtoraisingthestandardsofprofessionalisminthesportstourismindustrythroughtheCSEEprogram.Participantswillcompletesessionsontopicswithinthefollowing core subjects:

• SalesandMarketing• StrategicPlanning• EventManagement• Technology• RevenueGeneration• TheBidProcess

Certificationcanbeearnedinaslittleastwoandahalfyearsfor grandfather participants and four years for standard participants.CSEEdesignationisawardedtoindividualswhohavesuccessfullycompletedeightmodules(fivemodulesforindividualswithgrandfatherstatus).ModulesarecurrentlyofferedattheannualNASCSportsEventSymposiumandMarketSegmentMeetings.

Graduate Benefits1. Expandedrepertoireofbestpracticeskills2. Awarenessanduseofleading-edgeindustryknowledge

and applications3. Recognition of achievement from the industry and professional peers4. Influentialpeertopeernetworkingandpersonal camaraderie5. Demeanor of personal accomplishment and confident

leadership

CERTIFIED SPORTS EVENT EXECUTIVE (CSEE) PROGRAM

BUILDING YOUR BRANDPresented by Stacey Watson, Senior Director, Retail Development and HDCX Services, Harley-Davidson® Motor Company

Monday, April 27 ................................ 11:30am - 4:00pm CTHarley-Davidson Museum®

ThefocusforCSEEinthespringmodulewillbebranding.WherebetterthaninMilwaukeetolearntheinsandoutsofbrand development, extensions, protection and expansion than at the home of one of America’s most iconic brands: Harley-Davidson.

LunchandtheCSEEsessionwillbeheldinameetingroomattheHarley-DavidsonMuseum®.AfterapresentationbyStaceyWatson,Director,RetailDevelopmentandHDCXServicesatHarleyDavidson,youwillbesentonaseriesoftasksinthemuseum itself. Important elements of the brand story can be found in the museum, and you will be required to complete a seriesoftasksthatsupportpointsmadeinthepresentation.

Harley-Davidson has had many ups and downs over the past century, but the brand remained paramount in every step takentopreservethecompanyanditsproducts.Theseeffortshad to survive the depression, a world war, and acquisition by another automotive brand. After regaining its independence, Harley-Davidsonhasneverlookedbackasitcontinuestogrowand extend their brand.

Someoftheissuesdiscussedwillincludeknowingwhatyouare,theimportanceofexperientialmarketing,personalizationof the brand, how to tell your story, building brand loyalty and repeat customers.

Oncethetasksarecomplete,adiscussionwilltakeplaceonkeylearnings,includingtheimportanceofengagingthecustomer in activities that reinforce the purchase decision.

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CSEE Spring 2015 Module

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“2nd Best Town in America” – Outside Magazine

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With great sports venues, a downtown rated among the Top 10 in the US by Forbes Magazine, over 8,500 hotel rooms and amenities ranging from world-class museums and theatres to the lakes and trails of the Blue Ridge

Mountains, Greenville, SC has hosted a wide range of high-pro� le regional, national and international sporting events. Now it’s time to add your event to the growing number of tournaments and championships that are calling Greenville, SC home. Learn more about that Greenville today. Call us at 800-351-7180.

· 2015 USA Cycling Professional Criterium Nat’l Championships & Team Time Trials · 2015 USA Swimming Southern Zone Age Group Championships · 2015 B.A.S.S. GEICO Bassmaster Classic · 2014 National Softball Association Eastern Girls Fast Pitch World Series · 2014 US Youth Soccer President’s Cup · 2013 Men’s Collegiate Lacrosse Association National Championships· 2013 Southern Conference Baseball Championship · 2013 USA Karate Nationals & US Team Trials

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DESTINATION & EVENT SERVICES TRACKRoom 101

Hosting Paralympic Sports: What You Need to KnowPresented by Alicia McConnell, USOC; Randy Schubert, National Wheelchair Basketball Association; Ryan Ortiz, United States Association of Blind Athletes

Tuesday, April 28 ................................ 9:45 a.m. - 10:45 a.m.Intermediate Yourorganizationmaybealeaderinattractingandhostingevents,buthaveyouconsideredhostingaParalympicstylesportingevent?NationalWheelchairBasketballAssociationExecutiveDirectorRandySchubertandUnitedStatesAssociationofBlindAthletesAthleticDirectorRyanOrtizwillshare information about hosting events for wheelchair and visually-impaired athletes. The panel moderated by United StatesOlympicCommittee,DirectorAliciaMcConnellwillinclude information on disabled transportation, hotel rooms, venue accessibility, event space, storage and more.

Mastering Engaging Volunteer Programs Presented by Kurt Aichele, fusesport, Inc.; Ian Fitzpatrick, fusesport, Inc.

Tuesday, April 28 .................................3:15 p.m. - 4:15 p.m.Intermediate WhetheryouleadanOlympicSport,acity,theworld’slargestroad race or your local community fundraiser, a successful volunteerprogramcanmakethedifference.Today’seventsare growing, and the need to build and manage successful volunteer programs is only increasing. Event participants can tell, and so will you.

In this session, participants will learn how to build and master asuccessfulvolunteerprogramthatmakesyoureventtrulyuniqueandapositiveexperience.KurtAichele,COOoffusesportandformerCEOofUSAFencingandChairmanoftheBoardfortheYMCA,PikesPeakRegion,andIanFitzpatrick,VicePresidentofGlobalOperationsoffusesportwilldiscussthe A to Zs of building a successful volunteer program. Participantswilllearnkeysinrecruitment,training,selectionand reporting.

Sports in a Convention Center Environment Presented by Gen Howard, Louisville Convention & Visitors Bureau; Dave Gilbert, Greater Cleveland Sports Commission; Dave Patrone, Kentucky Exposition Center/ International Convention Center; Monica Paul, Dallas Sports Commission; Christine Simmons, USA Fencing; Dave Tostenrude, VA National Veterans Sports Programs & Special Events, Ernie Butler, Paralyzed Veterans of America

Wednesday, April 29 ............................2:15 p.m. - 3:15 p.m.Advanced Ourpanelofexpertswilldiscusstherightholders“Ask”toprovideanin-depthlookatcurrenttrendsforsportingevents and how cities and convention centers are successful in their communities.

Thissessionwillprovideanin-depthlookatsportingeventsinconventioncenters,fromtheRightHolders,SportsCommissions,andConventionCenterperspective.Panelists will also discuss the sports buy-cycle as compared to other marketsegmentsandaddressthechallengesofhowtoovercome them. Attendees will learn new ideas and fresh perspectives on how to better partner, to be successful in the future.

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BREAKOUT SESSIONS

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EVENT MANAGEMENT TRACKRoom 102

Collaborative Partnerships: Teaming Up to DriveExceptional Event GrowthPresented by Adam Andrasko, USOC and Kurt Aichele, fusesport, Inc.

Tuesday, April 28 ................................ 9:45 a.m. - 10:45 a.m.Intermediate In 2013, the Olympic Day event was run by nine people who managed832events,632Olympians/Paralympiansand215,000 participants. However, the Olympic Day team was reworkedwiththedirectivetoreducestafftimeandsustainthe success of Olympic Day 2013. The result? 1,055 events, 875Olympians/Paralympiansand500,000+participantswere managed by three staff members.

This session will discuss how to successfully manage events with fewer people, along with what was learned, what workedwellandwhatdidnotworksowell.ThetakeawayisforCEOsandeventmanagerstolearnhowtheirorgani-zationscangrowandenjoymoreprofitableeventswhilesimplifying their processes to do more with less.

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A Collaborative Playbook to Maximize Room Pickup Presented by Jeff Lukasak, Pse Event Housing; Mike Price, Greater Lansing Sports Authority; John St. Pierre, LEGACY Global Sports

Tuesday, April 28 .................................3:15 p.m. - 4:15 p.m.Intermediate ForDMOs,thesuccessofaneventisusuallymeasuredbyroom night production. Oftentimes however, the parties involvedarenotalignedinmakingsurethisgoalismet.

Inthissessionyou’llhearinsightsfromaDMO,anEventOrganizerandaHousingCompanyonhowtocreateanenvironment where responsibilities are clearly defined, and stakeholdersareworkinginunisontowardalignedgoals.ThiscollaborativeplaybookwillgiveyoutheX’sandO’syouneedtodevelopandexecuteanactionplanaimedatmaximizingroom production.

University Facility Partnerships: The Value of Community Partnerships Presented by Linda John, Visit Eau Claire and Mike Rindo, University of Wisconsin - Eau Claire

Wednesday, April 29 ............................2:15 p.m. - 3:15 p.m.Advanced AccesstofacilitieshasbeenanissueforCVBsandSportsCommissionssincethebeginning.OftenDMOsfindthemselves at the bottom of the hierarchy for facility usage, falling behind most every other user group, and turning away millions of dollars worth of business. In the spring of 2013, an effortwasstartedbyVisitEauClairetocoordinateafacilitypartnershipwiththeUniversityofWisconsin-EauClaireforexclusive usage of guaranteed dates, within 36-month bookingwindow.Byidentifyingawaytomakeafacilitypartnershipmutuallybeneficialforbothorganizations,anofficial agreement was signed in the fall of 2013.

Inthissession,participantswillunderstandthestepsittooktoformulatetheagreementandhowVisitEauClairecreatedthe partnership with the university.

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FINANCIAL TRACKRoom 201

Funding and Public Private Partnership: Strategies to Expedite Facility Development in Your Community Presented by Dev Pathik, The Sports Facilities Management

Tuesday, April 28 ................................ 9:45 a.m. - 10:45 a.m.Intermediate Nearlyeverycommunityhasunder-utilizedassetsand/oradesire for new venues to compete against those being developedacrosstheUnitedStates.Thisfast-pacedsessionwill showcase proven strategies for funding new facility development with public private partnerships to expedite new facility development within a community.

This session is ideal for communities that have been in discussion about new sports tourism venues. Attendees will learn specific strategies and will be provided with proven examples that can be used to turn ideas about new facility developmentsintofully-fundedoperations.Thespeakerwillalsoaddresskeymarketfactorssuchasdemographicand drive time criteria, destination branding, use of existing facilities, and developing the political will needed to support infrastructure investment into sports tourism venues.

Using the NASC Economic Impact Calculator Presented by Dr. Patrick Rishe, President, Sportsimpacts & Director, Sports Business Program, Washington University in St. Louis

Tuesday, April 28 .................................3:15 p.m. - 4:15 p.m.Intermediate Attendees will learn the concepts and language of Economic ImpactAnalysis,howtomaximizethequalityofdatacollected at events to gauge visitor spending, and how to properlyimplementdatacollectedintotheNASCCalculatorto ensure accurate first approximations of Economic Impact.

The Game of Stay to Play Presented by Jeff Duncan, MeetingMax, Mike Chandler, Altitude Event Consulting LLC, John Casale, Triple Crown Sports, Shelli Fine, Reno-Sparks Convention and Visitors Authority, and Mike Guswiler, West Michigan Sports Commission

Wednesday, April 29 ............................2:15 p.m. - 3:15 p.m.Intermediate What’s your experience with stay to play? Are you using it successfully? Have you attempted to implement stay to play, buthavehitroadblocks?

In this panel presentation, you’ll hear from event experts on the pitfalls and benefits of the stay to play model. This interactive panel discussion will offer several different view-points: A veteran third-party sports tournament organizer,aconvention&eventservicesmanager;andasports planner. At the end of this session, attendees will better understand how to successfully implement this growing event policy.

LEADERSHIP TRACKRoom 203

We Turned a Loss into a Win! How to Make a Losing Bid into a Winning Strategy Presented by Linda Logan, Greater Columbus Sports Commission; Larry Needle, Philadelphia Sports Congress; and Tom Sadler, Arizona Sports and Tourism Authority Moderated by Dale Neuburger, TSE Consulting

Tuesday, April 28 ................................ 9:45 a.m. - 10:45 a.m.Advanced

HighprofileCEOsandentrepreneursoftensaythattheylearned more from failure than success. We don’t routinely hear the same message from leaders within our industry. The plain truth is this: every city has sought events that were awardedtoothercompetingcities,andmonthsofworkareseemingly unrewarded. How have some cities rebounded from an unsuccessful bid, while others have unraveled?

This session brings together leaders from three highly successfulsportscommissionstotelltheir“failuretosuccess”storyandhowtheyturnedthe“agonyofdefeat”intothe“thrillofvictory.”ParticipantswilllearnhowPhiladelphia,Columbus,andPhoenixusedanunsuccessfulbideffortasaspringboard to staging events that would have been impossible without the lessons learned and relationships built in the previous bid effort. And, you can find inspiration fromtheirstoriesandpathwaystoyourown“failuretosuccess”story.

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I Know How to Manage, But Do I Know How to Lead? Presented by Mike Millay, Clancy’s Sports Properties

Tuesday, April 28 .................................3:15 p.m. - 4:15 p.m.Advanced Asthesportstourismindustrycontinuestoevolve,areSportsCommissions,CVBsorhybridorganizationsandtheirleaderspositioningtheorganizationsforsuccess?Whetheritisafor-profitornon-profitcompany,thereiscriticalframeworkand processes that contribute to a growth-oriented culture.

In this session, participants will hear from a 25-year industry expertwhowilltalkfromthepositionofaSportsCommissionCEO,aChairmanofaSportsCommissionBoard,andasanexecutiveofaFortune75company.Participantswilllearnhowtocreateorganizationalculture,keepboardmembersengaged and provide tips on how to empower employees.

Appointed Leadership vs. Earned/Respected Leadership Presented by William LeMonnier, NCAA Football Official, Retired

Wednesday, April 29 ............................2:15 p.m. - 3:15 p.m.Intermediate Whetheryou’rearefereeoraCEO,leadershipisanessentialtool for success. This presentation will share examples on why true leaders are more successful than appointed leaders.Whydoteamsfollowsome“leaders,”giving200percentloyaltyandeffort,yetother“leaders”findthemselvesalone.

In this session, a self-evaluation survey will be used to show how to let your staff evaluate you in a non-threatening environment and, then how you evaluate yourself, comparing ittoyourstaff’sevaluationofyourleadershipskills.

SALES AND MARKETING TRACKRoom 202

Sports Tourism 101 Presented by Mike Price, Greater Lansing Sports Authority; Brian Ambuehl, Greensboro Convention Visitors Bureau; Matt Libber, Elite Tournaments

Tuesday, April 28 ................................ 9:45 a.m. - 10:45 a.m.Beginner

VeteransfromthesportseventsindustrywillshareinsightsintoincreasingSportsTourisminyourmarket.Thissession,designed for new professionals to the industry, will ensure participantslearngeneralindustryknowledgetobepreparedfortheirone-on-oneappointments.SessionattendeeswillalsohavetheopportunitytomakenewcontactswithotherfirsttimeattendeesandtheMentoringCommittee.

How to Set the Stage for Responsible Sport in Your CityPresented by Shelley Villalobos and Kevin Phelan, Council for Responsible Sport

Tuesday, April 28 .................................3:15 p.m. - 4:15 p.m.Beginner

Sportingeventsprovideanoptimalanduniquesettingtodemonstrate objectives of environmental, social and economic responsibility, bringing together participants, fans, communities, sponsors, cities and even nations into one place. Delivery of these objectives has never been more critical to these stakeholderswithcitymandates,sustainabilitygoalsofNationalGoverningBodies,delivery(andprotection)ofbrandvalue for sponsors and the engagement of communities.

Inthissession,participantswilllearnfromSportsCommissionsandcitiesthathavealreadyparticipatedinResponsibleSportprogramswillprovidein-audience“coaching”andfacilitationtoallowthesharingofbestpracticesandtokickstartconversations in smaller groups.

What’s Your Story? Presented by Dr. Julie Manzullo, Neumann University

Wednesday, April 29 ............................2:15 p.m. - 3:15 p.m.Intermediate

Storytellingisapowerfultool.Itisfundamentaltobuildingrelationships with your staff, partners, event owners, vendors, sponsorsandclients.Effectiveleadersareskilledatharnessing the power of story tellings to their advantage when building lasting relationships.

In this session, participants will learn how to craft a compelling story that will stand out in a crowded marketplace,bothforyourself,aswellasyourorganization.

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Crafting an Impactful First Impression for Your Guests Presented by Eric Hansen, Hotel & Leisure Advisors

8:35 a.m. to 8:55 a.m. As the front line, first impression of a sports event for a com-munity, hoteliers occupy a special role in sports tourism and therelationshipbetweenthehotelandtheathletecanmakeorbreaktheeventexperience.

In this session, participants will learn best management prac-tices for hoteliers who embrace the challenge of the sports groupconsumer.Attendeeswilltakeawayabetterunder-standing of the role that hotels play in the success of an event along with solid, impactful, practices that successful hotels use tokeepsportsgroupscomingbackyearafteryear.

What’s Your Zip Line? Presented by Gary Alexander, Huddle Up Group, LLC

8:55 a.m. - 9:15 a.m. Everyeventneedsitsown“zipline!”

In this session, the history, concept and practical applications ofthe“zipline”principlewillbepresented,allowingattendeesto understand a concept that will allow each community to createtheirown“zipline”tomaketheirnexteventuniqueforthe first time visitors or long-time attendees.

Developing Local Ambassadors Presented by John Gibbons, Rhode Island Sports Commission

9:15 a.m. - 9:35 a.m. TheRhodeIslandSportsCommission,adivisionoftheProvi-denceWarwickCVB,engagesnumerouslocalambassadorstoassist them in the sales process for small and large meeting and sporting events. Local ambassadors include government officials, college coaches, athletic directors and numerous others.

In this session, participants will learn how to engage ambas-sadors into the sales process with identifying new events and meetings as prospects and how to win the business.

Are you Getting a Scamming or Screening? Presented by Chris Goodman, SSCI

9:35 a.m. - 9:55 a.m. The irrefutable fact is that regardless of the price you pay there isno“perfect”backgroundchecksystem,howeverthegreatnewsisin2006thefieldofparks,recreation,andconservationhasestablishedtheindustrystandardforbackgroundchecks.Thereisacertainlevelofknowledgerequiredtoensurethattheagencyisnotbeingmisledbylessthanhonestback-groundcheckvendors.Learntherightquestionstoasktoknowifyouareevenclosetomeetingtheexpectedstandardfor the industry.

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24

Kurt AicheleKurt Aichele has been Chief Operating Officer of fusesport, since 2013. Aichele is accountable for leading, managing, and providing oversight of fusesport’s global team ensuring operational scalability and organizational growth. He previously served as the CEO/ED for USA Fencing where he led the organization out of a downward spiral, affecting a $1.3MM turnaround over 18 months (on a $4MM budget) through the expansion of revenue streams, driving operational efficiencies, and installing expense control

mechanisms. In addition to a number of entrepreneurial ventures and positions within the Olympic Sport family, Aichele serves as the Chairman of the YMCA Board in Colorado Springs as well as the Co-Chair of the Entrepreneurial sector Team for the Colorado Springs Regional Business Alliance.

Gary Alexander Gary K. Alexander is a Principal with the Huddle Up Group, LLC. The former Chairman of the NASC is an experienced event direc-tor, having worked for the United States Olympic Committee, USA Gymnastics and the Nashville Sports Council / Music City Bowl. His most recent role was that of Executive Director for the 2014 NCAA Women’s Final Four.

Brian AmbuehlBrian Ambuehl is a 16 year veteran of the travel industry and 11 years dedicated to the Sports Market with the Greensboro CVB. A NASC member since 2004, Brian has served on the Symposium Site Selection, Meetings and Member Mentoring Committees, in addition to hosting the NASC Symposium in 2011.

Adam AndraskoAdam Andrasko is the manager of Training Sites and Community Partnerships for the USOC. His responsibilities include serving as the Community Olympic Development Program lead, Olympic Day manager and Multi-Sport Organization Council liaison. Adam received his Master’s Degree from Old Dominion University. He played football and received a Bachelor’s Degree from Lock Haven University.

Ernie ButlerErnie Butler is the Director of Sports and Recreation for Paralyzed Veterans of America (PVA). PVA partners annually with Veterans Administration (VA) to co-host the National Veterans Wheelchair Games, the largest Wheelchair Sporting Event in the world. Part-nering with the VA, a Local Organizing Committee and host PVA Chapter, we bring 600 wheelchair Athletes, their family members, staff, judges and venue coordinators together to create this 7 day event. Now in its 35th year, the event has grown to be one of the

most significant partnerships of Federal Government /Private Non Profit Organizations in the country. He also a directs the Sports and Recreation programs for PVA and is a motivational speaker on the importance of Adaptive Sports and Recreation in the rehabilitation process helping to return catastrophically injured patients back to full active lives.

John CasaleJohn Casale is a current employee of Triple Crown Sports and has been with the company for 20 years building and producing premium must attend sporting events. John presently manages the east coast baseball division as well as a staff in developing new baseball product and events.

Mike ChandlerChandler’s event career began as a volunteer with USA Volleyball, quickly leading to a full-time position with USA Volleyball Na-tional Office. For 13 years Chandler led all operations for the USA National Team tours, International Tournaments, and the USAV National Championship events. Presently he is the Founder and CEO of Altitude Event Consulting.

Jeff DuncanJeff Duncan is the President of MeetingMax, the largest provider of online housing reservation technology in Canada. He oversees MeetingMax’s day-to-day operations and is responsible for the company’s rapid growth. MeetingMax provides Convention & Visitors Bureaus, event planners and organizations with a simple means to manage event booking rooms.

Shelli FineShelli Fine is the Director of Sports Development, overseeing all of the Reno Sparks Convention and Visitor’s Authority efforts in the sports industry. Fine joined the RSCVA in April of 2011, after working with John Ascuaga’s Nugget as their Special Events Man-ager. She has over 20 years of experience in the sports and events field, as well as marketing and public relations. She served as a se-nior management analyst with the City of Reno Redevelopment Agency overseeing a major redevelopment project. Fine was also

previously with the RSCVA as the special events manager from 1993 to 2001 where she played an instrumental role in producing the company’s sporting event including the Reno Grand Prix SCCA Trans Am race, the Reno Tahoe Open PGA golf tournament, the Western Athletic Conference Basketball Championship, and Holiday Festival on Ice NBC television event.

Ian FitzpatrickIan is an experienced event professional having built a resume that contains a number of the highest profile mass participa-tion community sports event in Australia, before taking on the challenge of VP Global Operations at fusesport. Throughout Ian’s career is a consistent pattern of impactful volunteer programs that are regarded as some of the strongest legacies of the events he has worked to deliver. Ian has experience in the not for profit, collegiate, community and commercial sports sectors with hands

on experience in event delivery in Australia, New Zealand, United States and more.

John Furlong O.C. O.B.C.Many said it was a vision too far, urging him to set the goals at a more attainable level. John Furlong refused and through an exhaustive ten year journey went on to deliver, what have now been recognised by the IOC as, the most successful Winter Games ever. John has been described as a Sports Hero, Nation Builder and the Ultimate Crisis Manager. Known for his masterful story-telling and innovative leadership style, he continues to inspire, regaling audiences with the many remarkable and fascinating

untold stories behind the leadership of the Games. Always a passionate ambassador for Canada, Furlong was honored to be awarded The Officer of The Order of Canada and Member of the Order of British Columbia, for his exceptional leadership of the Vancouver 2010 Olympic and Paralympic Winter Games, which changed our nation, galvanized Canadians from coast to coast and showcased Canada to the world. John now fulfills volunteer roles as Chairman of The Own the Podium program and Execu-tive Chair of the Vancouver Whitecaps FC.

John Gibbons, CSEEJohn Gibbons is the Executive Director of the Rhode Island Sports Commission. John’s past and current clients include the NCAA, Ironman, Competitor Group, United States Figure Skating Association, American Contract Bridge League, USA Gymnastics, National Federation of High Schools Association, US Youth Soccer and Athletic Championships. John has more than three decades of experience in the travel and hospitality industry. He is member of the board of directors of National Association of Sports Com-

missions and serves on their mentoring committee and is co-chair of the sports legacy committee. He is a graduate of the University of New Haven with a Bachelor’s Degree in Travel & Tourism Management and is a Certified Sports Event Executive.

David GilbertDavid E. Gilbert is President and CEO of the Greater Cleveland Sports Commission. Since 2000, the Sports Commission has had significant success by attracting and creating more than 100 events to the Greater Cleveland area including the NCAA Women’s Final Four, National Senior Games, NBC Gravity Games, U.S. Figure Skating Championships, U.S. Gymnastics Champion-ships, International Children’s Games, McDonald’s All-American High School Basketball Game and U.S. Olympic Trials Box-Offs.

These events have contributed to more than $300 million in local economic activity. David has a BA in Marketing from Ohio State University and an MBA from Cleveland State University.

SPEAKERS

25

Chris GoodmanChris Goodman is widely considered one of the nation’s leading experts in the field of volunteer background screening. SSCI is America’s #1 Choice in Parks and Recreation Background Screening, and Youth Sports Background Checks and has set the background checks standard which has been adopted and implemented by over 1,200 city and county parks and recreation

agencies, countless youth sports organizations, and many of the National Governing Bodies of the United States Olympic Committee. Chris, a 2002 graduate of Georgia Tech with a Bachelor Degree in Business, is a key member of the Executive staff at SSCI and brings a unique and energetic perspective to the background screening profession. You may recognize Chris from among the countless educational sessions at state parks and recreation conferences throughout the United States.

Mike GuswilerMike has served over 24 years in the hospitality industry working for Hyatt Regency, Sheraton Hotels and other private and non-profit organizations geared toward tourism. Mike is currently the President of the West Michigan Sports Commission, which he has led since their incorporation in 2007. Under Mike’s leadership, the West Michigan Sports Commission has more than tripled their annual budget and added two key operating arms in the State Games of Michigan and a new $7.8 million baseball/softball

facility opening this year as the Art Van Sports Complex.

Eric Hansen AIA, ISHCEric Hansen joined Hotel & Leisure Advisors, a Cleveland-based hospitality consulting firm, as its Director of Development Services in 2007. He is a graduate of the University of Cincinnati and is a licensed architect and a state certified general appraiser. Eric provides market feasibility studies, appraisals, and impact studies for hotels, resorts, sports facilities, waterparks, golf courses, conference centers, and other hospitality and leisure

properties. Eric is an advocate for all things tourism and serves on the board of the Ohio Travel Association as its Vice President. He has more than 20 years experience in the hospitality industry and enjoys traveling for his children’s sports events.

Lars Haue-Pedersen A trusted strategic counsellor to numerous international sports executives and organizations, Lars, who holds a Master of Sciences in Economics from Odense University, Denmark, is the Managing Director of TSE Consulting. Since founding TSE, he has distinguished himself as a master strategist and educator in the sports management field. He has helped build strategic management plans and international growth strategies for major

international sports organizations, developed management training courses for sports organizations and event owners, and worked with national and regional governments on leveraging sports as an economic development engine. A respected academic expert on sports economics and management, Lars has lectured at numerous international universities across Europe. He is also a regular speaker at many international sports conferences, including SportAccord’s “City Forum,” the USOC’s “Olympic SportsLink” and international events conference “City Events.”

Gen HowardGen Howard is a native of Louisville, KY and received a BA from Western Kentucky University. Gen is the Senior Sports Manager for the Louisville Convention & Visitors Bureau and has been selling Louisville as a premier sports destination for five years. Gen has helped grow sports tourism into one of the largest room night generators for the city. Gen is a recent graduate of the Ignite Leadership Louisville Program and is the Co-Chair of the

NASC Sports Legacy Committee. In her spare time, Gen enjoys running, biking, gardening, and cheering on her two boys in sports.

Linda JohnLinda John is the Executive Director of Visit Eau Claire and the Eau Claire Area Sports Commission. She has held this position since 1993. She is a Past Board Chair of the Wisconsin Association of Convention and Visitors Bureaus, and served on the WI Governor’s Council on Tourism from 2002-2013. During her tenure on the Governor’s Tourism Council, she was the Chair for the WI Sports Marketing Committee and a member of the

WI Leisure Marketing Committee. Prior to her tenure in Eau Claire, Linda worked for Convention and Visitors Bureaus in Minnesota for three years, following five years of employment with Walt Disney World Company in Orlando, FL.

Dr. Julie LanzilloDr. Julie Lanzillo is currently an Assistant Professor of Sport & Entertainment Management at Neumann University in the Philadelphia suburb of Aston, Pennsylvania. Professionally she has been involved in sports marketing, event management and communications for over 25 years. She founded InfoSport, Inc. an international sports marketing agency focusing on the global professional soccer industry, which is the event rights holder to the InfoSport Pro Soccer Combine. She has also worked with

organizations closely tied to NASCAR, Major League Baseball and the National Football League.

William LeMonnierWilliam LeMonnier, a 20 year veteran of the Big Ten, currently serves as an ESPN “rules expert & analyst”. His experience consists of 18 bowl assignments, including the 2011 National Championship Game and serves as an officiating consultant to USA Football; International Federation of American Football (IFAF) officiating chairman; and Referee trainer for the Big Ten, MAC & Missouri Valley Conferences. William is the co-author of the NCAA football exam and more than 10 published articles on

the best practices of officiating. William is the recipient of numerous awards & recognition including: NASO “Gold Whistle Award”, National Football Foundations’ “Outstanding Contributions to Amateur Football”, Liberty Bell Award, COA “Hall of Fame”, Mexico & Brazil’s “Recognition of Contributions to Officials & Coaches”, & All-American Football Foundations’ “Butch Lambert Award”.

Matt LibberMatt Libber is the Vice President of Operations and Business Development. He has been onboard with Elite Tournaments since its inception, beginning in a part time capacity before joining full time in 2010. Matt was a three sport athlete at Archbishop Curley High School and played lacrosse at Western Maryland College (now McDaniel College). Matt later coached lacrosse at the high school level as well as several seasons of

summer league club lacrosse. He has 13 years of experience as a soccer referee and was a referee assignor. Matt holds Bachelor’s Degrees in Political Science and History with a minor in Philosophy from Western Maryland College. Matt has a Certificate of Sports Administration from The George Washington University School of Business and attained the Certified Sports Event Executive designation from the National Association of Sports Commissions. Matt is currently working towards a Masters of Sports Industry Management from Georgetown University.

SPEA

KERS

Making Champions Every Day!

Shawn JohnsonGymnastics

Olympic Gold Medalist

West Des Moines, Iowa

Dan GableWrestling

Olympic Gold Medalist

Waterloo, Iowa

Kurt WarnerFootball

Super Bowl Champion

Cedar Rapids, Iowa

Lolo JonesTrack and Field

World ChampionDes Moines, Iowa

26

Linda Shetina Logan, CSEELinda Shetina Logan has been executive director of the Greater Columbus Sports Commission since its inception in June 2002. For five years prior, she was the director of sports marketing for the Greater Columbus Convention & Visitors Bureau (GCCVB) now doing business as Experience Columbus. Before joining the GCCVB, Logan was the director of sales and services at the Greater Columbus Convention Center. The Fairport Harbor, Ohio native has worked for the Kansas City Convention Center, the

Big Eight Conference, the Kemper Arena and sports teams in Kansas City, Milwaukee and Cleveland. Linda has organized, staged and directed major events have including: NCAA Men’s Final Four, Presidential Debates, and the United Nation’s Summit on Trade. Linda is a graduate of Ohio University and on the advisory board of the Sports Administration and Facility Management Program. She also is the past national chair of the board of the National Association of Sports Commissions and currently serves on the boards of the AAA Ohio Auto Club, Thurber House, Columbus Recreation & Parks and the Fairport Harbor Tourism Council. She was awarded the Columbus YWCA’s 2013 Women of Achievement.

Jeff LukasakJeff Lukasak is President and Founder of PSE Event Housing. Jeff brings more than 12 years of experience in housing management for sports events. He actively leads PSE’s technology and customer service functions, and is responsible for overall business development. Jeff’s passion for sports and technology led him to found PSE in 2002 as a proprietary software solution. Under Jeff’s leadership it has grown today into a full service event housing platform serving mid-size and large scale events.

Prior to founding PSE, Jeff played professional hockey and division I hockey at Western Michigan University. He has been a member of the National Association of Sports Commissions for six years.

Lars LundovLars Lundov has been CEO of Sport Event Denmark, a governmental based national sport event support organisation with the main objective of attracting and hosting major international sports events and congresses, from its beginnings. With expertise and know-how, Sport Event Denmark offers Danish hosts advisory and agency services as well as vital financial support. During the last years more than 250

international sports events have been secured to Denmark including a wide range of World Championships, European Championships, World Cups and major international sports congresses, including the IOC Session & Olympic Congress 2009, the UCI World Road Championship 2011, the CEV European Volleyball Championship 2013, the LEN European Short Course Swimming Championships 2013, the IAAF World Half Marathon Championships 2014, the BWF World Badminton Championships 2014, the IIHF World Ice hockey Championship 2018 and the UEFA European Football Championship 2020. With enthusiasm and commitment, Lars has lead the way for his team of employees all through the years. Lars’s main focus is on international relations within the international sports world / Olympic Movement and bidding for major international sports events. Through his wide, global network and because of the remarkable Danish results on the market for sports events, Lars is requested as a speaker at international conferences/congresses.

Alicia McConnellAlicia McConnell is currently the Director of Training Sites and Community Partnerships for the United States Olympic Committee. She oversees 17 Olympic and Paralympic Training Sites as well as 11 Community Olympic Development Programs. Alicia has an extensive background as an elite athlete and coach, in sport program development and in program management. After competing at University from 1981 through 1984 she

played professionally on the Women’s International Squash Tour from 1986 through 1991. She was the National Junior Squash Coach from 1994-1998 and in 1998 moved to Colorado Springs to become the Manager of Athlete Development for the United States Olympic Committee. Alicia earned her BA from the University of Pennsylvania and serves as Board President of the Colorado Springs Convention and Visitors Bureau, Treasurer of the National Council for Youth Sports and member of the El Pomar Youth Sports Park and Pikes Peak Community Foundation Boards.

Mike MillayMike Millay had a 19-year executive career at ESPN Wide World of Sports in areas of business development, marketing, sales and event management positioning EWWS as the pre-eminent sports complex in the world. Millay served as the executive director of the Greater New Orleans Sports Foundation for six and a half years and served as NASC chairman for two terms. Mike serves on the boards of the Central Florida Sports Commission, the DeVos Sports Business Management Program and the National Council

of Youth Sports. He has also served on the SportsTravel Magazine Editorial Advisory Board since its launch.

Larry NeedleLarry Needle is executive director of the Philadelphia Sports Congress (PSC), a division of the Philadelphia Convention & Visitors Bureau (PCVB) which attracts major sporting events and conventions to the Philadelphia area. Larry’s primary role is to pursue bids for future sporting events and to facilitate their implementation in Philadelphia. PSC is also co-producer of the annual Army-Navy Game, a tradition held in Philadelphia for well over a century. Under Larry’s leadership, PSC, working in

conjunction with the City, State, the region’s professional teams, universities and venues, has attracted many sporting events to Philadelphia including: the U.S. Olympic Trials for Gymnastics and Table Tennis, ESPN X Games, NBA All-Star Weekend, NCAA Women’s Final Four, Major League Baseball All-Star Weekend, U.S. Figure Skating Championships, World Dragon Boat Racing Championships, NCAA Men’s Lacrosse Championships, NCAA Frozen Four and NCAA Men’s Basketball East Regional, among others. In 2013, he had his first book published, Homecourt: The True Story of the Best Basketball Team You’ve Never Heard of (Temple University & New City Community Press), a children’s book about the South Philadelphia Hebrew Association (SPHAS) basketball team from the early 20th century and Red Klotz.

Dale NeuburgerDale Neuburger is Director of TSE Consulting, providing strategic services to sports commissions, CVBs, and national sports organizations. His sports career spans 40 years as Assistant Athletic Director of Indiana University, COO of USA Track & Field, President of Indiana Sports Corporation and, a variety of international and domestic aquatic sports leadership positions.

Ryan OrtizRyan Ortiz, who serves as USABA’s Assistant Executive Director for Development, began working with the organization in April 2004 after working as part of the development team in the University of New Mexico Athletic Department. Ortiz is responsible for working with the Executive Director and the Board of Directors to

develop a comprehensive fundraising strategy which concentrates on expanding philanthropic support for the organization. This includes identifying, analyzing, cultivating and soliciting donors through personal outreach, direct mail, bequests, special events, foundations and publications. He also works with performance staff in order to plan and execute USABA’s many national and international events. Ortiz has served in support staff capacities with the U.S. Olympic Committee for the 2008 and 2012 Paralympic Games.

Dev PathikDev Pathik is a leading innovator in the community sports field. For more than 20 years, Dev has influenced the fundamental financial aspects of youth and amateur sports marketplace, helping communities turn ideas into fully operational centers. Under his leadership SFA|SFM have become global leaders in the planning, finance, and management of sports tourism and community sports special events venues. The companies have served a portfolio totaling more than $4 billion in planned/

operational centers around the world. In 2013/2014 the firms opened 1.5 million square feet of new indoor facilitiesand 600 acres of outdoor complexes. Today, SFA|SFM are impacting our society byproducing financeable projects. Last year alone, SFA|SFM client venues hosted more than 12 million visits.

Dave PatroneDave has been in the industry since 1986. His career began in Cleveland at the Richfield Coliseum and then Gund Arena (now Quicken Loans Arena), he is currently the Director of Sales and Service for the Kentucky Exposition Center where he started as an Event Manager in April of 2000. His knowledge base includes venue sales/contracting & event operations across all market segments. During his time in the industry he has worked the 1998 NBA All-Star game, the 2007 National Senior Games, many

USA Volleyball events, multi-court Eddie Ford and AAU Basketball, USA Fencing, The National Wheelchair Basketball Association and many others. Additionally, Dave works with Sports Trade Associations like the Archery Trade Association & National Rifle Association. The Kentucky Exposition Center is owned by the Kentucky State Fair Board which also owns and operates the Kentucky International Convention Center.

Monica PaulServing as the Executive Director for the Dallas Sports Commission, Monica Paul plays an essential role in Dallas’ acquisition of sports competitions and events, including solicitation of Olympic, professional, collegiate and amateur sports, events and meetings. Paul liaised with the Super Bowl XLV Host Committee in 2011, served as Executive Director of the Dallas World Cup Bid Committee, served on the NBA All-Star

2010 Local Organizing Committee as well as the NCAA Men’s Final Four LOC in 2014 and the College Football Playoff LOC in 2014-15. Paul’s previous experience includes USA Volleyball, the National Senior Games, USA Taekwondo and the Junior Volleyball Association of Austin. She earned a Bachelor’s degree from UT Austin and a Master’s degree in Sports Administration from the University of Northern Colorado.

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Kevin PhelanKevin Phelan is a board member of the Council for Responsible Sport and President of Agon Partners, a strategic advisory practice working with organizations to develop and implement strategy and innovation in a sustainable context. Kevin has more than 25 years of executive leadership in sectors including Energy, Sustainability, Retail and Renewables. He was previously Chief Sales and Marketing Officer for BP America and SVP Olympic Mobility. Kevin has worked with major sporting organizations

including London 2012 Olympic and Paralympic Games, US Olympic Committee, British Olympic Association, Warrior Games, Chicago Cubs, White Sox and Bears and New York Giants. He advises multiple events through the Council.

Mike Price, CSEEMike Price is the Executive Director of the Greater Lansing Sports Authority (GLSA) and was integral in its creation. The GLSA is dedicated to raising the bar for superior sports development and marketing in the Lansing region and has been recognized by peers for their efforts; recipients of NASC Awards in Outstanding Web Presence, Outstanding Communication/ Advertising and in 2011 as Member of the Year. As one of the founding DMO’s

for Pure Michigan Sports, Mike was instrumental in the creation of the initiative and currently has the pleasure of serving as the group’s coordinator. Mike is a Certified Sports Event Executive (CSEE) and is currently a member of the Member Mentoring Committee.

Mike RindoMike Rindo is the Assistant Chancellor for Facilities and University Relations at the University of Wisconsin-Eau Claire. He is responsible for all aspects of facilities planning and management, media relations, community and government relations, as well as all communications functions that support the mission of the university.

Dr. Patrick RisheDr. Patrick Rishe is the Founder and CEO of Sportsimpacts, a national sports consulting firm which has conducted more than 80 economic impact studies, including two Super Bowls, three Final Fours, and a Ryder Cup. He created the economic impact calculator employed by the National Association of Sports Commissions, which serves more than 400 sports commissions and tourism agencies across America. Starting June 1, Dr. Rishe

will be the Director of the Sports Business Program at Washington University in St. Louis, a Top 20 university nationally. Since 2010, Dr. Rishe has been a contributing OpEd columnist for Forbes. In related media works, his insights on topical sports business issues have appeared on various national media outlets such as CNBC, Bloomberg TV, CNN, Fox Business, New York Times, USA Today, Wall Street Journal, L.A. Times, ESPN Radio, Fox Sports Radio, and NPR.

Tom SadlerTom Sadler joined the Arizona Sports and Tourism Authority as President and CEO in June of 2008. AZSTA’s mission is to enhance our economy and our community’s quality of life through the development of professional and amateur sports facilities, the attraction of entertainment, sporting, and business events, and through tourism promotion.

The majority of his professional career was spent as a Division I Collegiate Athletics Administrator (20 years at Arizona State University and 3 years at University of Hawaii).

He holds a Bachelor of Science degree from Aquinas College in Grand Rapids, Michigan and a Masters in Public Administration from Arizona Sports University.

Randy SchubertRandy Schubert has been the Executive Director of the National Wheelchair Basketball Association for the past three years. Randy received his degree from the University of Illinois, Champaign-Urbana. Randy brings more than 30 years of senior management experience in the nonprofit sports sector at the local, state, national and international levels to the NWBA. He is nationally recognized in the Special Olympics Movement as an

effective and outstanding organizational change facilitator and has a proven success record of board building, volunteer management, strategic planning, financial analysis, and fundraising planning and implementation. Randy has helped raise millions of dollars through grants, individual giving, sponsorships, direct marketing and special events. Prior to joining the NWBA, Randy spent five years as owner and lead consultant at Schubert and Associates Consulting and seven years as Director of Organizational Development, Special Olympics North America.

Don Schumacher, CSEEDon Schumacher, Executive Director, NASC - Don has been executive director of the NASC since 1994, and was executive director of the Greater Cincinnati Sports & Events Commission from 1989-1998. He also recently served four years on the board of directors of the U.S. Travel Association, and teaches the Sports Marketing elective in DMAI’s CDME Program. Don has spent more than thirty years managing sports facilities, bidding on and

promoting sports events, conducting market and feasibility studies, and consulting with convention and visitors bureaus. In the last twenty years he has conducted at least 75 studies for sports travel industry clients. He was named one of “25 Influential People You Should Know” by Sports Events magazine.

Christy Strong SimmonsChristy Strong Simmons is the Director of Operations for USA Fencing. She has over 15 years of experience in sport and man-agement including RFP development, event planning, contract negotiation and customer service.

John St. PierreJohn St. Pierre attended the University of Southern Maine where he played College hockey and graduated with a degree in Accounting. Post college, John relocated to Chicago and began his business career as a General Manager with FirstService Franchise Corporation. In the late 90’s, John was an executive with a venture backed internet company and an E-Commerce Start up. In 2003, John co-founded LEGACY Global Sports in Philadelphia, Pennsylvania. LEGACY Global Sports owns and manages over 60

global events and provides all the vertical market services surrounding the event logistics.

Mike StevensMike Stevens is a co- ‐founder of Founders Brewing Company and serves as the company’s CEO. Founders has made its distinctive mark on the craft beer community by brewing complex, in- ‐your- ‐face ales, with huge aromatics and tons of flavor. It is one of the fastest- ‐growing craft breweries in the nation, currently ranking among the top 30th largest craft breweries in the United States

as of 2012. The brewery has received numerous awards from the World Beer Cup and the Great American Beer Festival, and its beers are often rated among the best in the world by RateBeer and BeerAdvocate users.

Dave TostenrudeDave has been with the Department of Veteran Affairs since 1990. He began his career as a Recreation Therapist on the Spinal Cord Injury Unit at VA Puget Sound Health Care System in Seattle, WA. He specializes in developing sports and recreation opportunities for Veterans with Spinal Cord Injury and other physical disabilities as a tool to enhance the rehabilitation process and improve their independence. Over the years, Dave has served in various leadership positions in the VA. In 2012, he accepted the position

as Director, National Veterans Wheelchair Games. He is now leading the world’s largest annual wheelchair sports program that the Department of Veteran Affairs co-presents with the Paralyzed Veterans of America. Dave lives with his wife and family in Seattle, WA. When he’s not at work, he loves to cook, golf, bike, and enjoy the Pacific Northwest.

Shelley VillalobosoShelley Villalobosó has focused on helping sports events reduce their environmental footprints and amplify their positive social impacts for five years. Through projects and program development with the University of Oregon Dept. of Athletics, the City of Eugene and in her current role as Director of Certification with the Council for Responsible Sport, she identifies barriers to success, creates plans to address them, and collaborates to de-velop tools and resources that make doing the right things easier

to do. Shelley received her B.A. in Communications from the University of Oregon, where she also completed a graduate certificate in ‘Leadership in Sustainability’.

Stacey WatsonStacey Watson is Senior Director of Retail Development and HDCX (Harley-Davidson Customer Experience) Services at Harley-Davidson Motor Company. In this role, Stacey leads the global development of strategy, processes, tools and actions to deliver great customer experiences that are authentically and unmistakably Harley-Davidson. Responsibilities include Customer Relationship Management, eCommerce, Customer Contact Centers, Retail Environment, Technical Service & Warranty, Dealer

Management Systems and Harley-Davidson University.

SPEA

KERS

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Withyourhelp,weraised$14,000forOklahomaCleatsforKidsin2014.

Helpusmakeanothersignificantcontributionthisyearbymakingadonationtothe2015SportsLegacyFund.This year’s proceeds benefit the Running Rebels CommunityOrganization.

Since1980,theRunningRebelsCommunityOrganizationhasbeendedicatedtodevelopingMilwaukee’syouthmentally, physically, and spiritually. By offering youth programs that focus on education and recreational activities,RunningRebelsprovidesMilwaukee’syouthwith positive alternatives to gangs and substance abuse.

“WeareproudtobeworkingwiththeRunningRebelsonthisimportantcommunityproject,”saidDonSchumacher,CSEE,executivedirectoroftheNASC.“TheyplayanimportantroleinthedevelopmentofyouthintheMilwaukeeareaandweareexcitedtobeasmallpartoftheircommunityoutreach.”

TheNASCSportsLegacyCommitteeorganizesfund-raisers, including its annual silent auction and raffle, tosupporttheNASCSportsLegacyFunEndowmentandselectedbeneficiaryinthehostcityoftheNASCSymposium.

TheRunningRebelsCommunityOrganizationwilluseproceedsfromtheNASCSportsLegacyFunddonationtoexpanditsbasketballfundamentalsprogram.Thedonation will enable more youth to be served and offset operating expenses for the program including: gym rental and referee fees, equipment, transportation, training for older youth to become certified referees, andhealthysnacks.

Sponsored byBenefiting

Purchase Raffle Tickets• 5for$20• AvailableatRegistration,intheNASCLounge, orfromanNASCSportsLegacyCommitteemember (wearingaredribbononnamebadge)

Bid on Silent Auction Items• DuringNASCSportsMarketplaceHours

Find a complete list of raffle and auction items at RegistrationorbrowseitemsduringNASCSportsMarketplacehoursonTuesdayandWednesday.

How you can help 1) Purchasean“old-fashioned”attheHyattRegencyor HiltonMilwaukeelobbybaranytimeduringthe weekoftheSymposium,orduringHappyHourin theNASCSportsMarketplace2) Bid on silent auction items3) Purchaseraffletickets(5for$20)

Raffle and Silent Auction

NASC Sports Legacy Fund Community Service Project

Monday, April 27 ................ 6:30 a.m. - 10:30 a.m.Cost: Free

TheNASCSportsLegacyCommitteewillbelaunchinganewcommunityserviceprojectatthe2015NASCSportsEventSymposiuminMilwaukee,WI.Inadditionto providing the 2015 beneficiary with a cash donation, this hands-on community project is a way for sports tourismprofessionalstogivebacktothehostcityoftheannualSymposiumandleavealastingimpactinthecities we visit.

Schedule6:30a.m.:GrabandgobreakfastatHiltonMilwaukeeand Hyatt Regency7:00a.m.:Departurefrombothhotels7:15a.m.–10:15a.m.:VolunteerforneededtasksatWashingtonPark10:30a.m.:Arrivalbacktohotels

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BE THE SPORTS PLANNEREVERYBODY LOOKS UP TO.

Sporting events are measured in

points, goals, runs, wins and losses.

They’re also measured in memories.

In Wisconsin, our sports destinations

are dedicated to helping you create

experiences worthy of reminiscing for

years to come. Become an all-star that

everyone looks up to and get the ball

rolling at sportswisconsin.com.

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First Time Attendee Reception Monday, April 27 .......................................5:00pm - 6:30pmEmpire Ballroom - Hilton Milwaukee

JumprightintoallthenetworkingactivitiestheSymposiumhas to offer at the First Time Attendee Reception. During the reception, you will have the opportunity to meet and greet the NASCboardofdirectors,staff,andmentoringcommitteemembers.Enjoyabeverageandmakeanewfriend(orseveral!)beforecontinuinganeveningofnetworking.Formerfirst time attendees often say their closest industry friends are thosewhotheymetthefirsttimeattendingtheSymposium.

*This event is open to first time attendees only. You must indicate that you are a first time attendee when you register. If you are a first time attendee and not sure if you included this when you registered, let a Mentoring Committee member know at the check-in desk at the reception.

EXTRA INNINGS Bourbon, Bluegrass, and Belles Monday, April 27 ................................8:00 p.m. - 10:00 p.m. Empire Ballroom - Hilton-Milwaukee

SaunteronovertotheHiltontojoinTEAMKentuckyforanevening of bourbon-sippin’, courtesy of Hilton Worldwide SportsSales,andbluegrassmusicfromMilwaukee’sownWhiskeyBelles.

Sponsored by

EVENTS

Sponsored by

Sponsored by

Welcome Reception Tuesday, April 28 ..................................7:00 p.m. - 9:00 p.m. Harley-Davidson® Museum

BlockParty.Bikes.Burgers.Beers.

KickstartyoureveningattheiconicHarley-Davidson®Museum,sponsoredbyourhostcityVISITMilwaukee.

TheMuseumiseverythingyou’dexpectfromaplacededicated to the legendary brand. It’s the best of American design and culture – seasoned with freedom and rebellion, showcased in alandmarkbuilding.

Interior spaces nod to Harley-Davidson’s industrial heritage and its design legacy, right down to the doodles in every room byMotorCompanyChiefStylistWillieG.Davidson.GreenlylushoutdoorspacesboundedbydowntownMilwaukeeandtheMenomoneeValleyseamlesslyextendstheMuseumexperience beyond its walls.

Fillyourtankwithwithfarethatwillconsistofall-AmericanclassicsinspiredbytheopenroadwithanodtoourMilwaukeehosts,sorevupyourappetite!

Indoor and outdoor activities include:

• SpecialperformancefromlocalartistBellaCain,a high-energy Top40country/pop group that delivers a non-stop and explosive performance to every show• Museumtours• Monstertrikeraces• Life-sizedJenga• Beanbagtoss• Life-sizedoperation• Spin360videobooth• Temporary Tattoos• JumpStart–close-toedshoesrequired• Beertastings–sponsoredbyLakeFrontBrewery

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EXTRA INNINGS Table Tennis, Tap Beers, and Tastings (bourbon, of course)Tuesday, April 28 .................................9:00 p.m. – MidnightEvolution Gastro Pong

AfterWelcomeReception,takethetransportation,sponsoredbyRockyTopSportsWorldandMyrtleBeachSportsCenter,toEvolutionGastroPong.LocatedindowntownMilwaukee’strendyyethistoricThirdWard,EVOsports12top-qualitytable-tennis courts on cushioned Olympic-competition flooring,plusa13thstadium-likecentercourt.

PlayintheTeamKentuckypingpongtournament,throwdarts,andhorsearoundonthedancefloortotoday’sTop40!Tosignup for the ping pong tournament, be sure to stop by the TeamKentuckyboothduringNASCSportsMarketplacehourson Tuesday.

We’llhaveplentyofKentuckybourbonon-handinadditiontoa wide selection of beers on tap.

Afternoon BreakWednesday, April 29 ............................3:00 p.m. - 4:00 p.m.Main Lobby

Needapick-me-up?Stopbytheafternoonbreaktogetyouthroughtherestoftheday.Coffee,tea,kringles,andwholefruitwillbeserved.Oryoucanmakeyourownenergymix. Happy Hour in the Sports Marketplace Wednesday, April 29 .......................... 5:30 p.m. – 6:30 p.m.NASC Sports Marketplace

Asyoufinishupyourafternoonappointments,plantostickaroundforHappyHourintheNASCSportsMarketplace,sponsoredbyPlayTennessee.NowisyourlastchancetobidonNASCSportsLegacyFundsilentauctionitemsandpurchaseyourraffleticketsforachancetowinavarietyofprizes.AhostedbarfeaturingseasonalLeinekugelbeersandtastyhorsd’oeuvreswillhelpyoukick-offyouropeneveningofexploringallthatMilwaukeehastooffer.

EXTRA INNINGS Moonshine, Music, and Mingling Wednesday, April 29 ......................... 9:00 p.m. to MidnightUgly’s

After your open evening, stop by Ugly’s, a unique three-story restaurant and nightclub that offers something for everyone.

On the first floor discover America’s best moonshine sponsoredbythecoolestlittlecity,Greenville,SC!

Makeyourownmusicwithin-housekaraokelocatedonthesecond floor if that’s more your speed.

Or, if you’re ready to unwind from a busy few days, relax on the rooftop patio as you mingle with your clients and industry friends.

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EVEN

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NASC SPORTS MARKETPLACE

The NASC Sports Marketplace is the longest-running reverse tradeshow in the sports tourism industry, designed for destinations and event owners to cultivate meaningful relationships and produce measurable ROI for their organization. Educational opportunities and other activities are not scheduled during Marketplace hours, so exhibitors have the undivided attention of attendees. Event Owners and Vendors are exhibitors; destinations are attendees.

MAASA Meet-UpsMeet up with industry colleagues betweenappointments during NASC Sports Marketplace hours. Comfortable seating areas, sponsored by MAASA, will be available in designated areas around the Exhibit Hall. Attendees can enter for a chance to win a FREE Weekend Getaway to Ocean City, MD at each MAASA Meet-Up.

Exhibit Hall A

NASC SPORTS MARKETPLACE HOURS All functions will be held at the Wisconsin Convention Center.

Monday, April 27th 8:30am - 7:00pm - Booth Set Up (Exhibitors Only)

Tuesday, April 28th 11:15am - 12:45pm - Individual Appointments 4:30pm - 6:00pm - Group Appointments

Wednesday, April 29th 10:15am - 11:45am - Individual Appointments 4:00pm - 5:30pm - Group Appointments5:30 p.m. – 6:30 p.m. – Happy Hour in the NASC Sports Marketplace

Thursday, April 30th 9:00am - 10:30am - Individual Appointments10:30am - 2:00pm - Booth Tear Down (Exhibitors Only)

Aisle Signage Sponsored by

Countdown Clock Sponsored by

Sponsored by

Happy Hour Sponsored by

Event Owner Snack Cart Sponsored by

playtennessee.com

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3 Disciplines 556360 Sports All American Bowl 152A.G.A. Nation 157Adrenaline Lacrosse 402Aloha Tournaments, LLC 211Amateur Athletic Union of the United States 509Amateur Softball Association / USA Softball 302American Bass Anglers Inc. 319American Junior Golf Association 454AmericInn Hotel & Suites 215Asian Basketball Championships of North America 106Associated Premium Corporation 436Association of Chief Executives for Sports 218Athletx 356B.A.S.S. 555Best Western International, Inc. 251Can-Am Police-Fire Games Federation 344Collinson Media & Events 143Competitor Group Inc 239Corporate Games & Events UK LTD. 557Crappie USA 400Crown Awards 110Cvent, Inc. 159Department of Veterans Affairs; National Veterans Wheelchair Games 303Diamond 9 Events 200Divas Half Marathon & 5K/ Continental Event & Sports Mgnt. 452Drishti Fest 530Elite Tournaments 405EVP Pro Beach Volleyball Tour 101ExcitingEvents, Inc. 340Experient Sports 138Families On! Challenge 206Fishers of Men National Tournament Trail 444FLW, LLC 355Foley Sports Tourism Complex 140Fusesport, Inc. 538Game Day USA 541Georgia Sports 235GET Sports Travel 459Global JBS 520Golden Gloves of America 500Group Housing 314GWN Dragon Boat 559Harley Owners Group 519HBC Event Travel Services 305Hilton Worldwide - Sports Sales 412Hoganlax.com 149InfoSport, Inc. 108Innovations Consulting 506International Senior Softball Association 456International Softball Federation 150J&J Exhibitors Service, Inc. 107Johnson Consulting, Inc. 345

Junior Sports Association Inc. 453K & K Insurance Group, Inc. 549Killer ‘B’ Promotions 411Laxpalooza Lacrosse Tournaments, LLC 348LPGA Symetra Tour 141Major League Triathlon 112Meetingmax 220Motel 6 Nationwide 113NASC Strategic Consulting Services 533National Association of Intercollegiate Athletics 522National Association of Sports Commissions 426National Beep Baseball Association 550National Collegiate Roller Hockey Association 526National Congress of State Games 321National Federation of State High School Associations 300National Junior College Athletic Association 551National Junior Prospects Hockey League 553National Pastime Athletics 254National Select 7on7 Championships 455National Senior Games Association 341National Soccer Events/T3 410National Travel Systems 241National Wheelchair Basketball Association 131NIRSA 448NUC Sports 310NXT Sports, LLC 508OneHockey 147Orienteering USA 237Paralyzed Veterans of America 301Plasticard Locktech International 133Pro Watercross Tour 103Professional Disc Golf Association 155Pse Tournament & Event Housing 354Red Frog Events 119Red Roof Inn 552REV3 Adventure 255Senior Softball - USA 125Short’s Travel Management 158SiteSearch LLC 512SnapSports 207Soccer By Design 201Soccer United Marketing/Major League Soccer 554Spartan Race 253Sports Destination Management 449Sports Illinois 221SportsEvents Media Group 318Sportsimpacts (Economic Impact/Market Research Services) 137SportsTravel Magazine 334SSCI 148STR, Inc. 501Strider Sports 535

Organization Name Booth #

Organization Name Booth #

Organization Name Booth #

New in 2015 - Group AppointmentsWe are now offering the option for destinations to participate in group appointments in addition to one-on-one appointments. Both NASC Sports Marketplace afternoon sessions (Tuesday, April 28, 4:30pm – 6pm and Wednesday, April 29, 4:00pm – 5:30pm) are reserved for group appointments. Exhibitors (event owners and vendors) will meet with up to four (4) individuals per time slot.

Sugar Bert Boxing Promotions - Paul Murphy Title Belt Championship 518Team IP 123TEAM Kentucky 419TEAM Maryland 435Team Travel Source 102TEAMINN LLC. 129The Biggest Loser Run/Walk 338The Color Run 542The Sports Facilities Advisory/The Sports Facilities Management 134Tough Mudder LLC 154Transplant Games of America 539Traveling Teams 120Trilogy Lacrosse 438Triple Crown Sports 443Trophy Suites 528TSE Consulting -- North America 440U.S. Quidditch Association 545United States Adult Soccer Association 153United States Australian Football League 104United States Dog Agility Association, Inc./ World Cynosport Ltd. 516United States Flag & Touch Football League 548United States Olympians & Paralympians Association 244United States Olympic Committee 240US Association of Blind Athletes 507US Figure Skating 439US Lacrosse 109US Speedskating 514USA Badminton 135USA Baseball 413USA BMX 213USA Boxing, Inc. 219USA Curling 136USA Cycling 401USA Fencing 249USA Field Hockey 505USA Football 504USA Gymnastics 409USA Racquetball 352USA Ultimate 118USA Volleyball 406USA Water Polo 245USA Weightlifting 100USA Wrestling 503USRowing 312VISIT Milwaukee 418Waupaca Boatride Volleyball, LLC 458West Michigan Sports Commission/ Michigan Sports 432Women’s Flat Track Derby Association 408WSL (World Sports League) 532

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Associated Premium Corporation Booth #436Associated Premium Corporation is committed to conducting its business affairs in a socially responsible and ethical manner; we are committed in providing our customers with products that meet and exceed their expectations representative of their events and in guidance with any sponsor requirements, on spec, on time, on budget.

Foley Sports Tourism ComplexBooth #140Available in 2016, the newest state-the-art sports tourism destination will be located in Foley, Alabama. Park your car and walk from your hotel to your game. Hungry? Meals are in walking distance. Shopping? It’s right here, too. Did we mention we are located seven miles from Alabama’s white sand beaches? Find out more about our plan to push tournament information straight to your phone at our marketplace booth.

Georgia Sports Booth #235Georgia Sports is “A State of Play.” We are a volunteer marketing collaborative among several sports-friendly communities, which offer a full menu of management services to the event owner. Each our destinations are uniquely qualified to host your next sporting event. Like us on Facebook.com/GeorgiaSports

Meetingmax Booth #220 Building better events globally through awesome reservation technology and ridiculously remarkable support.

Plasticard Locktech International Booth #133 PLI will become the most recognized name in specialty printing. Our name will be synonymous with innovation, quality, dependability and service. We will provide: To Our Customers, a company that anticipates their needs and exceeds their expectations. To our Employees, a company that provides the opportunity for personal growth along with professional success. To Our Shareholders, a company that experiences continued, profitable growth.

Sports IllinoisBooth #221 Sports Illinois is a niche committee of the Illinois Council of Convention & Visitor Bureaus and works closely with the Illinois Office of Tourism, focusing on promoting overnight sports events through direct marketing, education programs and networking activities, therefore creating a significant economic impact and enhancing opportunities for all in sports.

SportsEvents Media Group Booth #318SportsEvents Media Group, producers of SportsEvents magazine, www.sportseventsmagazine.com and S.P.O.R.T.S. “ The Relationship Conference, is the leading resource for sports event planners to help them be more effective, informed and successful with their events and competitions. Each of SportsEvents media platforms offers facts, expert advice, tools, how-to’s and more on topics that sports event planners need to know to produce top-notch sporting events and competitions.

SPORTS

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SPONSOR EXHIBITORS

Sports TourismF O L E Y

C O M P L E X

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Traveling TeamsBooth #120Traveling Teams is committed to being the standard bearer for service, value, and technology in the youth sports travel industry. We fully partner with teams, hotels, event holders, CVB’s, (Convention and Visitors Bureau’s), and sports commissions to streamline and improve the room booking process. We will exceed customer expectations by treating each event like it is our very own.

VISIT MilwaukeeBooth #418Milwaukee is thrilled to welcome a record number of attendees to the 2015 NASC Sports Event Symposium this April. Check out our impressive line-up of sports facilities and explore all the new attractions, exciting restaurants, nightlife and neighborhoods. You’ll find fun and value in easy, walkable Milwaukee!

West Michigan Sports Commission/Michigan Sports Booth #432The West Michigan Sports Commission, Michigan Sports and Grand Rapids community partners look forward to hosting all of you in 2016 at the 24th Annual NASC Sports Event Symposium. Enjoy your time in Milwaukee and get ready to visit ‘Beer City USA’ next year April 3-7, 2016!

SportsTravel MagazineBooth #334Now in its 19th year, SportsTravel was the first magazine to identify and serve the sports-related travel and event industry. Our mission is to serve as a vital communications link between destinations, venues, hotels, suppliers and the key decision makers responsible for managing and producing sporting events and sports-related meetings.

Team IPBooth #123Honor God, Develop People, Strive for Excellence, Make a Profit

TEAM KentuckyBooth #419TEAM Kentucky is a partnership of communities and facilities representing the perfect combination of tournament-class venues and world-class hospitality. Home of the Kentucky Derby, Louisville Slugger, bourbon and the bluegrass, Kentucky offers a variety of options to meet your needs, all within a day’s drive of nearly 2/3 of the U.S. population.

TEAM MarylandBooth #435Launched in the fall of 2010, TEAM Maryland is a statewide initiative designed to collectively market Maryland to the entire sports industry by creating a synergistic approach to the way we market ALL of Maryland as a sports destination. Currently sixteen counties have joined the program through their CVB or Tourism Office.

The Sports Facilities Advisory/The Sports Facilities ManagementBooth #134 SFA|SFM is a proud supporter of NASC. Since 2003, SFA|SFM have dramatically improved the health and economic vitality of communities around the world. We do this by planning, funding, and managing sports tourism and recreation facilities. In 2015 we will host more than 16 Million visits! Learn more at www.sportadvisory.com

TEAM MARYLAND

TEAM MARYLAND

TEAM MARYLAND

Donna AbbottOcean City

Carl SmithPrince George’s

Elle MarksWicomico

Paige HurleyWorcester

Terry Hasseltine &Ashley Harper CottrellMaryland Sports

TEAM MARYLANDDenise BosmansAnne Arundel

Alexis CumminsBalitmore City

Cindy CantorCecil

Tim MorganCharles

Sarah KurtanichHoward

Karin AaronMontgomery

Members Attending Symposium

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AmericInn Hotel & SuitesBooth #215Celebrate your win at AmericInn! Won or lose, after a busy day with the team, there’s no better place to stay and no better value than AmericInn. While staying at AmericInn for your sporting event, enjoy our many amenities: Free, hot home-style breakfast, free Wi-Fi, and a swimming pool.

Best Western International, Inc.Booth #251 Best Western International, Inc. has more than 4,000 hotels in over 100 countries and territories worldwide. Each of our hotels are independently owned -- which means there’s always someone there who cares and rewards you for your loyalty.

Collinson Media & EventsBooth #143Inspired by the enduring magic and importance of sports, our ambition is to challenge the status quo and establish sports tourism resources that are recognizable for their creativity, value, and strategic impact. We strive to build long-term relationships based on results, respect, and mutual trust.

Crown AwardsBooth #110As the nationwide leader in the awards & trophy industry and more than 35 years of experience -- Crown Awards offers the largest selection of sports and corporate awards. Crown Awards’ Exclusive Trophies, Medals, Crystals, Acrylics, Lapel Pins and Custom Awards are a great way to brand and advertise your event. Crown Awards is here to provide you with the highest quality of awards at the lowest prices available. We are the designer, manufacturer, engraver and fulfillment center -- which means you buy direct and save. Order online at www.CrownAwards.com or to speak to an Awards Specialist today at 800-227-1557.

Cvent, Inc.Booth #159 Cvent (NYSE: CVT) is a leader in cloud-based event management solutions, mobile apps, web-based software for meeting site selection, online event registration, e-mail marketing, and web surveys, and helps over 10,000 clients in 90 countries manage hundreds of thousands of events, ticketing, surveys and e-mail campaigns.

ExcitingEvents, Inc.Booth #340 Exciting Events provides audio, video, lighting, décor and special effects for corporate parties and presentations, for non-profit galas, walks, runs and rides, and for sporting events like DJs for games or special effects during time-outs. Let us help you create an amazing event that exceeds your expectations, and “wows” your guests.

Experient SportsBooth #138Experient Sports perfects the sport event experience that inspire event organizers to achieve extraordinary results through the multiple services we offer; hotel room block management, housing, registration and event planning. Experient Sport’s core competency is delivering complete event experiences for athletes, sponsors and stakeholders.

Fusesport, Inc.Booth #538 Deliver the world’s most powerful online software solution and service that drives growth and reduces administration for major sporting events, federations and local organizations.

GET Sports TravelBooth #459As America’s Top Amateur Sports Travel Provider, GET Travel Sports prides ourselves on offering Individuals, Teams, & Tournaments/Event Directors a full array of travel-related programs including:Top Quality Travel ServicesTournament/Event Travel Marketing and Social Media ResourcesTournament/Event Travel Sales ResourcesOn-Site Staff

Global JBSBooth #520 Global JBS provides event planning, online registration and housing services for Sporting Events and Organizations throughout the country. JBS has over 30-years experience and expertise to assist event owners plan local events, city wide events and handle all the necessary arrangements for International teams traveling to the US.

Group Housing Booth #214GroupHousing helps with every aspect of lodging and facility planning. We ensure your attendees pay the lowest hotel rate possible, while you maximize the benefits of large group bookings.

HBC Event Travel ServicesBooth #305For over 20 years HBC Event Services has specialized in providing the latest in technology with outstanding customer service and hospitality to provide the best possible housing experience for teams, athletes, participants, attendees, clients, host organization and our hotel partners from start to finish!

Hilton Worldwide - Sports Sales Booth #412To be the FIRST choice hotel when teams travel.

Innovations Consulting Booth #506Innovations Consulting provides a unique vision for the sports event industry including production of several conferences including the US Sports Congress and connecting our partners including Rights Holders, Sports Commissions and Industry

J&J Exhibitors Service, Inc.Booth #107J&J Exhibitors Service supports high-profile, major sporting events across the country by offering comprehensive services from start to finish including effective floor plan design, quality production equipment, labor and labor management, creative sponsorship offerings, signage and displays, on-time freight transportation and warehousing, and overall event production management. A trusted resource for associations, sports commissions, convention and visitor bureaus and sports event owners for over ninety years. Our promise is to deliver quality equipment and services and exceptional event management. A family-owned and woman-certified business centrally located in Chicago since 1920. We pledge to consistently provide unsurpassed, quality equipment and services while working diligently to control costs. To deliver this equipment and these services professionally, with individual pride, integrity and company spirit. To work together as a team to ensure that our performance exceeds expectations.

Johnson Consulting, Inc.Booth #345Johnson Consulting is nationally recognized for its market feasibility research and expertise for amateur/recreational sports facilities, sports tourism strategies and mixed-use real estate development consulting. We have extensive experience in analyzing all aspects of facilities, including strategies for financing, public-private partnerships, operational projections, increasing visitation and understanding economic development impacts.

K & K Insurance Group, Inc.Booth #549For 60 years, K&K Insurance has been recognized as the leading provider of Sports, Leisure and Entertainment insurance products. As one of the largest Managing General Underwriters in the United States, we perform a variety of traditional insurance company functions on behalf of the insurance companies we represent. Our knowledge of the industries we serve is the core of K&K’s success. Decades of experience provide us with an in-depth perspective of the unique issues specific to the markets we serve. Through active involvement in industry associations, trade organizations, events, conventions and meetings, our staff stays abreast of current issues and trends.

Motel 6 Nationwide Booth #113 Motel 6 is the ideal fit for the budget-minded sports traveler. With more than 1,100 locations in the U.S. and Canada, Motel 6 offers clean, comfortable rooms at the lowest price of any national chain. Standard amenities include free morning coffee, Wi-Fi*, expanded cable, free local calls, kids stay free, and pets are welcome. Most locations offer guest laundry facilities and a swimming pool. *Fee may apply.

NASC Strategic Consulting ServicesBooth #533To assist members in their efforts to become or retain their ability to compete in the industry.

National Association of Sports CommissionsBooth #426The NASC provides an outlet for communication among sports commissions, CVB’s, event rights holders and suppliers to the sports event industry. This increases access to sports event information, awareness of issues within the industry, advancement of sporting events and value of organizations in their own community and the sports industry.

National Travel SystemsBooth #241NTS is the official travel provider for clients such as USA Gymnastics, USA Track and Field and BASS Master Classic. NTS handles all aspects of the event from RFPs to collection of rebates. Complimentary to our clients, our sister company, UVID, produces high quality, 4K video highlighting events host cities / hotels.

Pse Tournament & Event HousingBooth #354PSE provides housing services for Sports Tournaments, Events, CVB’s & Sports Commissions. Our clients consist of the AAU Junior Olympic Games, Brine Lacrosse National Classic, USA Swimming and the PGA to name a few. What are Pse’s strengths? Current technology and modern design: Pse provides attendees with “decision-useful”� content and a booking experience that is intuitive and simple. Event organizers, CVB’s and Sports Commissions are provided with login access to real-time housing reports making it easy to keep track of housing data. Plus, Pse pays all rebates in 2 weeks or less. Check out our video at http://vimeo.com/63929740 to learn more.

Red Roof InnBooth #552 Red Roof is a leader in economy lodging with over 360 properties nationally, serving millions of guests each year. Red Roof is rolling out Red Roof PLUS+®, an enhanced offering at a value price, committed to “Adding More WOW to Your Stay!™”

VENDOR EXHIBITORS

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Short’s Travel ManagementBooth #158To enhance the experience of getting there, being there, and coming home.

SiteSearch LLCBooth #512SiteSearch is a full service housing company which provides complete housing services to the sports industry. Our housing system offers real time availability and allows for both individual and group blocks to be booked quickly and efficiently. Though we have a state of the art system we still believe in becoming an integral member of the event team, being hands on, personable and accessible, communicating with all parties on a regular basis, and building lasting relationships with our clients.

SnapSportsBooth #207 Enhancing our customer’s organizations by bringing to market the safest, most advanced modular flooring systems in the world. Suppliers. Ask us how we can assist you in meeting your marketing objectives.

Sports Destination ManagementBooth #449Sports Destination Management is written exclusively for sports event managers and tournament directors with a focus on important issues affecting event management and location decisions. SDM provides in-depth coverage of planning and execution through incisive and relevant articles along with insightful, real-world case studies showcasing successful sports event production.

Sportsimpacts (Economic Impact/Market Research Services)Booth #137 Our mission is to provide market research analytics, economic impact studies, valuation services, and strategic planning recommendations for professional, collegiate, and youth sporting events, teams, leagues, and organizations.

SSCIBooth #148SSCI defines the specific components for a comprehensive national criminal background check system consistently applicable in every state, for every agency, across the park, recreation, and conservation landscape.

STR, Inc.Booth #501STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, hotel pipeline and hotel census information. Their commitment to confidentiality and accuracy has set the industry standard for over twenty-five years. STR founded the STR family of companies and is proudly associated with STR Global, STR Analytics, and HotelNewsNow.com. STR also founded the Hotel Data Conference (www.Hoteldataconference.com), which is held annually in Nashville, Tennessee.

Team Travel SourceBooth #102 Team Travel Source will create and provide customized event planning and housing services to enhance our partner’s events. Our company will have a positive personal presence with our partners, their customers and all segments of the industry. We are a valuable tool for our partners and a cohesive extension of their operations.

TEAMINN LLC.Booth #129 Book Easy. Play Hard. Sleep Well.

Trophy SuitesBooth #528Trophy Suites are one-of-a-kind temporary, mobile structures that serve as sky boxes, press boxes or hospitality suites serving the sporting events industry. Leased nationwide, the Suites aid with revenue generation and satisfy temporary venue needs. Let us create a Suite experience at your event or venue!

TSE Consulting -- North America Booth #440The TSE Consulting mission is to develop, cultivate, and optimize city and sport organization involvement in sport. For TSE, sports events help cities and states achieve important social objectives, based upon strategic vision linked to community priorities. TSE is committed to organizational excellence through rigorous strategic planning and governance review.

Proud to be your host for the 2018 NASC Symposium!You’re passionate about your sport. We’re passionate about making your sporting event a sensation! Team up with Minnesota Sports.Learn more at MinnesotaSports.org L A N D O F 1 0 , 0 0 0 S P O R T S

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3 Disciplines Booth #556 3 Disciplines is a 17 yr company producing, managing, timing and consulting on close to 1000 events nationwide. We are the management team for the brand new Powerman North America, Powerman International a 17 country 34 year old brand. We are bringing first class duathlon to North America with a true National Championship and the only way athletes can qualify for the World Championship in Zofingen Switzerland.

360 Sports All American Bowl Booth #152 To provide athletes opportunity to play in a All Star and Tournaments setting, while adding to the economy in the location of the event.

A.G.A. Nation Booth #157 A.G.A. Nation (www.aganation.com) specializes in bringing mobile ramp set-ups direct to your community, delivering ‘adrenaline’ style events across the United States. From our popular Bikes, Boards & Beach Series in the summer to our Downtown Rail Jam winter festivals, AGA Nation provides the ultimate action sports experience.

Adrenaline Lacrosse Booth #402 Adrenaline Lacrosse is the nation’s largest lacrosse event and apparel company. From summer day camps all the way up to the premier lacrosse recruiting events in the country, Adrenaline has focused on growing the game in the West and developing top athletes.

Aloha Tournaments, LLC Booth #211 Aloha Tournaments is a company dedicated to serving your tournament needs. We are committed to making your tournament experience a tremendous athletic experience.

Amateur Athletic Union of the United States Booth #509Founded in 1888, the Amateur Athletic Union (AAU) is one of the largest, non-profit, volunteer, sports organizations in the United States. The Sports for All, Forever philosophy is shared by over 600,000 participants and over 50,000 volunteers. The AAU annually licenses more than 34 sports programs, 250 national championships, and over 30,000 age division events. The AAU is dedicated exclusively to the development of amateur sports www.aausports.org.

Amateur Softball Association / USA SoftballBooth #302 Develop, direct and promote the sport of softball to ensure maximum participation, optimal performance and educational excellence.

American Bass Anglers Inc. Booth #319 American Bass Anglers is the only organization in existence today that provides the weekend bass angler low cost, close to home tournaments with huge rewards at years end and national recognition.

American Junior Golf AssociationBooth #454The American Junior Golf Association is a 510(c)(3) nonprofit organization dedicated to the overall growth and development of young men and women who aspire to earn college golf scholarships through competitive junior golf.

Asian Basketball Championships of North America Booth #106Bringing together basketball players of Asian descent every 4th of July weekend to compete, socialize, and network in an exciting new destination city each year.

Department of Veterans Affairs; National Veterans Wheelchair Games Booth #303 The National Veterans Wheelchair Games, co-presented by the Department of Veterans Affairs and the Paralyzed Veterans is a rehabilitation and wheelchair sports program empowering Veterans with SCI, MS, Amputations or other neurological injuries to live more active and healthy lives through sports and recreation.

Diamond 9 EventsBooth #200To Exceed Expectations one athlete, one team, one community, one EVENT at a time.

Divas Half Marathon & 5K/ Continental Event & Sports Mgnt.Booth #452 Company promotes physical as well as mental well-being by producing events that challenge all participants to be the best they can be regardless of race, creed, or physical appearance. Continental also produces managed events (owned by municipalities or other companies) helping them achieve successful events throughout the country.

Drishti FestBooth #530This yoga lifestyle event includes one day of intensive training by some of the top instructors in the USA and three days of yoga practices in different styles. Sessions include anatomy, nutrition, meditation etc. The event incorporates music, art, vendors and a sustainable agriculture dinner to create an exceptional experience.

Elite TournamentsBooth #405Elite Tournaments endeavors to provide professionalism to youth and adult sporting events through organizational efficiency, specialized management, and operational proficiency.

EVP Pro Beach Volleyball TourBooth #101The EVP Tour’s primary aim is to support beach volleyball events that result in sponsors, participants, spectators and host communities feeling like “That was worth the trip, I wish the EVP Tour can make that happen here every weekend! We feel like a part of the game”. Additional results include media exposure for the tour that increases participation at all levels. The EVP Tour is dedicated to providing its customer with more value than they have been promised. On a local level, the EVP Staff and its Network members’ aim is to develop new job opportunities and sponsor assets for the athletes in their region. The goal is to channel the resources to support the top team so they can compete and earn a living on the national EVP Tour event.

Families On! ChallengeBooth #206RFI’s Families On! Challenge is a catalyst for family connection, creating high energy, innovative family experiences to help families thrive.

Fishers of Men National Tournament Trail 444Fishers of Men is one of the largest bass tournament organizations in the country, running 300+ events per year. Our mission statement; To introduce Jesus to fishermen and their families, and to invite them into a relationship with Him, through bass fishing tournaments. Founded in 1998, NASC member since 2006.

FLW, LLCBooth #355The world’s largest fishing tournament and outdoor sports organization.

Association of Chief Executives for SportsBooth #218ACES is a 501(c)(6) trade association comprised exclusively of CEO’s of United States national sport governing bodies. There are currently 61 members of ACES. All 46 US Olympic Committee National Governing Bodies are members of ACES. The mission of ACES is:To support and enhance the business interests of non-profit member sport organizations, share best practices, promote professional development and formulate a collective voice on common issues.

AthletxBooth #356Creating great experiences and unforgettable memories.

B.A.S.S.Booth #555Bassmaster Tournaments will drive tangible economic and media impact. The best anglers in the world compete in our 35 tournaments, producing tens of thousands of room nights annually. Our integrated media platforms include the industry’s leading magazines (Bassmaster and B.A.S.S. Times), website (Bassmaster.com), television show (The Bassmasters on ESPN2), and social media programs (624K Facebook fans).

Can-Am Police-Fire Games FederationBooth #344To promote physical fitness and camaraderie among and between law enforcement, fire service, EMS, protective services personnel and agencies. We accomplish our mission by selecting communities to host the Can-Am Police-Fire Games which includes 36 mandatory sports and multiple optional events over 6 days.

Competitor Group IncBooth #239Dedicated to becoming the leading global sports, media and entertainment company committed to the active lifestyle by:Informing, engaging and inspiring individuals and communities to join and embrace the active lifestyle where they are empowered, challenged and rewarded.Our culture encourages passion, performance and respect that demonstrates a commitment to excellence.

Corporate Games & Events UK LTD. Booth #557 The Corporate Games are the World’s largest multi-sport festivals for businesses which are open to all for the benefit of all. There are no restrictions to entry regardless of age, race, religion or more importantly ability. The Corporate Games have promoted Sport, Business & Tourism across the globe for 25 years. Over 1 million corporate athletes have represented 20,000 unique organisations in many fantastic Cities, spanning over 30 Countries and 5 Continents. SPORT FOR LIFE is an ideal founded on the principle that lifelong participation in sport is an uplifting and vital element in humanitys search for health, well being, physical competition, self respect and mutual understanding. It exists to create opportunities for people the world over to come together in the universal delight of sport and forge enduring bonds of friendship.

Crappie USA Booth #400 America’s largest and oldest crappie tournament circuit, along with our sister company, Cabela’s King Kat Trail have tournaments designed for the weekend angler to the tournament pro with events in over 30 marketing areas annually. Incorporating youth events and donating over $300,000.00 in college scholarships.

EVENT OWNER EXHIBITORS

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Game Day USABooth #541Game Day USA specializes in athletic events in family vacation destinations. Partnering with sports facilities, park districts, youth programs, CVB groups and sports commissions. Our mission is to recruit and manage first class and professional events which have a positive impact on our participants, their families and local community economies.

Golden Gloves of America Booth #500 It is the mission of the Golden Gloves of America, Inc. to provide an activity and safe environment that promotes and enhances the physical and emotional well-being and social development of young athletes; develops individual athletic skills, work ethic, discipline, sportsmanship, self-respect and pride; and provides entertainment to citizens of the community. In seeking to fulfill its mission, the Golden Gloves of America, Inc. has thirty franchises which sponsor hundreds of programs competing in local and regional tournaments throughout the United States and in a National Tournament of Champions each year.

GWN Dragon BoatBooth #559 GWN Dragon Boat is a leader in the develop of the sport of dragon boating. On the fore-front of the sport in North America, GWN produces some of the largest events on the dragon boat calendar. GWN is the owner of Walgreens Major League Dragon Boat, a nine-stop series of events throughout Canada and the United States including events in New Orleans, Chicago, Richmond, Princeton, Orlando, St. Catharines and Toronto.

International Softball Federation Booth #150 The International Softball Federation is also known as the World Baseball Softball Confederation - Softball Division and is recognized by the International Olympic Committee as the International Federation that governs the sports of Baseball and Softball Worldwide. The ISF conducts two World Championships annually and hosts a Congress every two years.

Junior Sports Association Inc. Booth #453 The Junior Sports Association, Inc., (JSA) is a national organization with a purpose of organizing and promoting youth basketball for the love of the game. Our mission is to provide an opportunity for teams to compete in event competitions that lead to a national championship event in their respective (grade/age) division.

Killer ‘B’ Promotions Booth #411 Preparing teens for the game of life through the sport of bowling.

Laxpalooza Lacrosse Tournaments, LLCBooth #348 Laxpalooza Lacrosse Tournaments has a goal of making our tournaments fun, safe and memorable events that allow all players and families to enjoy the sport of lacrosse and build everlasting memories for years to come.

Harley Owners GroupBooth #519Harley-Davidson fulfills dreams of personal freedom for people around the world. This has been our bold and unique purpose since 1903. We give people the means to express themselves; the means to liberate themselves from whatever constrains them. The Harley Owners Group supports this offering corporate sponsored opportunities for H.O.G. members to ride and have fun.

Hoganlax.com Booth #149 Hoganlax.com runs lacrosse tournaments where “Creating Family Memories” is our priority. We currently run 5 summer tournaments, 2 fall and 2 spring tournaments. We do plan in the very near future to run girls events and expand outside the Mid-Atlantic area. We also hold Spring Break Training in Florida.

InfoSport, Inc. Booth #108 A global partner in athlete marketing and exposure to the professional and collegiate soccer communities.

International Senior Softball AssociationBooth #456 The International Senior Softball Association (ISSA) is a not-for-profit corporation organized in 1994 by experienced softball administrators to provide the senior players a voice in the sport and the opportunity to participate in and experience the highest quality world-class tournaments. The ISSA is an Allied Member of the Amateur Softball Association or America, the National Governing Body for the sport of softball. ISSA Executive Director, RB Thomas, Jr. is also the Director of Senior Softball for the International Softball Federation and has annually conducted the ISF Senior World Cup since 2002. The mission statement for the ISSA is posted on their website at www.seniorsoftball.org (About Us).

HAPPYTRAILS

puremichigansports.org

The perfect season for every season.

EVENT OWNER EXHIBITORS

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LPGA Symetra Tour Booth #141 The Symetra Tour, the official Road to the LPGA, is entering its 35th competitive season in 2015. With the support of its umbrella sponsor, Symetra, the Tour’s mission is to prepare the world’s best young women professional golfers for a successful career on the LPGA Tour. The top-10 money winners each season earn memberships on the LPGA Tour for the following season. With more than 500 alumnae moving on to the LPGA, former Symetra Tour players have won a total of 379 LPGA titles, including 43 major championships. Symetra Tour events have contributed more than $5 million to charitable organizations throughout the nation since 1989. Follow the Symetra Tour on the web at www.SymetraTour.com, Facebook.com/RoadtotheLPGA, Twitter.com/Road2LPGA, and YouTube.com/Road2LPGA.

Major League Triathlon Booth #112 To create a community experience through professional and amateur triathlon racing, community activities, and social interaction.

National Association of Intercollegiate Athletics Booth #522 The National Association of Intercollegiate Athletics (NAIA) is a governing body of small athletics programs that are dedicated to character-driven intercollegiate athletics. The student-athlete is the center of all NAIA experiences. Each year more than 60,000 student-athletes have the opportunity to play college sports and compete in national championships.

National Beep Baseball Association Booth #550 The NBBA is a national volunteer organization which developed, promotes and encourages an amateur -adapted form of baseball program in the U.S.A. and international communities. We strive to elevate the ability of blind and visually impaired individuals to perform recreational and competitive athletic skills while encouraging and supporting the participation of all sighted and non-sighted individuals towards that goal, within the limitations of Section 501(c)(3) of the Internal Revenue Code.

National Collegiate Roller Hockey AssociationBooth #526 As the national governing body of collegiate roller hockey, the National Collegiate Roller Hockey Association shall promote and advance the sport of hockey while maintaining the spirit of the game through athletic achievement and sportsmanship.National Congress of State Games 321 The mission of the NCSG is to support State Games member organizations in the promotion of health, fitness and character building through Olympic-Style competitions and physical activities.

National Federation of State High School Associations Booth #300 The NFHS is the governing body for high school sports and activities throughout the country. Through its 51 member state associations, the NFHS reaches more than 19,000 high schools and 11 million participants in high school activity programs, including more than 7.7 million in high school sports.

National Junior College Athletic AssociationBooth #551 It is the mission of the NJCAA to foster a national program of athletic participation in an environment that supports equitable opportunities consistent with the educational objectives of member colleges.

National Junior Prospects Hockey League Booth #553 Develop and promote ice hockey players- age 14-18.

NUC Sports Booth #310 To promote and help provide exposure for football players looking to play in college through events and services designed to provide recruiting exposure and awareness.

NXT Sports, LLC Booth #508 The mission of NXTsports is to create the most innovative sports education programs and execute industry-leading events at exceptional venues. NXT delivers a superior participant experience across its entire portfolio of brands.

OneHockey Booth #147 Provide the most entertaining, fun and competitive youth hockey tournament for boys and girls of all levels. Our events are GUARANTEE to be the best run events in the industry of full money back. We generate 2000 to 10,000 room nights per events and well over 30,000 per year.

Orienteering USA Booth #237 As the national governing body of the sport, Orienteering USA represents tens of thousands of orienteers from across the country. If you love the outdoors and taking the road less traveled we would love to have you join us. Visit www.orienteeringusa.org to find an event near you.

Paralyzed Veterans of America 3Booth #01 Paralyzed Veterans of America, a congressionally chartered veterans service organization founded in 1946, has developed a unique expertise on a wide variety of issues involving the special needs of our members – veterans of the armed forces who have experienced spinal cord injury or dysfunction.

Pro Watercross Tour Booth #103 UWPs mission is to promote the positive image of Personal Watercrafts (PWC) by communicating and educating all PWC enthusiasts on the fun, safe, responsible use of PWCs.This includes, navigational and local boating laws, which we encourage all riders to obey the local, state and federal regulations. UWP promotes organized and supervised PWC events in a professional manner.

Professional Disc Golf Association Booth #155 To develop disc golf into a globally recognized competitive sport and recreational activity.

Red Frog Events Booth #119 Creating the best work culture and top-notch experiences through innovation and passion, while laughing all the way.

REV3 Adventure Booth #255 Rev3 Adventure’s extensive portfolio of outdoor events offers life-enriching outdoor activities for extreme athletes, weekend warriors, and casual health enthusiasts of all ages. We host marathons, 10Ks, 5Ks, glow runs, adventure races (family races to multiple-day expedition races), mountain bike races, and trail runs-- something for everyone. Each event is designed to unleash the adventurer within. Our goal is for each of our events to be fun, empowering, and something participants will want to do again. Participation often requires training, acquiring proper gear and/or equipment, and securing housing and dining options. With extensive event experience and the complementary equipment and logistics skills, the Rev3 Adventure team partners with charities, property owners, businesses, cities, states, you name it, to bring high-quality and fun events that are family friendly, endurance based, goal achieving, and adventure enabling.

National Pastime Athletics Booth #254 National Pastime Athletics is a leader in tournament and event competitions held throughout the United States. The organization, founded by Mark Heiser, continually strives to present creative and innovative sporting events for all ages and levels in Baseball, Lacrosse, Cheer & Dance, as well as LifeFitness Events. Our Team consists of top administrators who are experts in their respective sports.

National Select 7on7 Championships Booth #455 The National Select 7on7 Championships believe in the team concept and that football is a team sport. 7on7 tournaments should be conducted for high school football programs comprised of team members from the same school, coached by the high school coach. They are not All-Star events or leagues.

National Senior Games Association Booth #341 Nonprofit member of the United States Olympic Committee that promotes health and wellness for adults 50 and over through education, fitness and sport. National Senior Games Association governs the National Senior Games, the largest multi-sport event in the world for seniors.

National Soccer Events/T3 Booth #410 At T3, our mission is to provide a professional customizable housing service that allows our CVB & Sports Commission partners, hotel partners, event managers and event attendees to Do More. We accomplish this task with our revolutionary proprietary cutting edge technology that allows us to streamline complicated processes for all our partners. These services enable our partners to achieve their goals while working together to create additional opportunities in the communities we do business. A core component of business at T3 is our goal to ensure a high level of satisfaction among our customers and partners. T3 has an ongoing company-wide mission to increase customer satisfaction and improve experiences with our technology, processes and services. Long term we will continue to listen and respond to our customers and partners and are committed to improving their experiences with us. Lastly, our core mission is developing and nurturing our partnerships through integrity, respect and compromise with the end goal of advancing our mutual interest while not jeopardizing the health of the communities we operate in.

National Wheelchair Basketball AssociationBooth #131 Founded in 1948, the National Wheelchair Basketball Association (NWBA) provides qualified individuals with physical disabilities the opportunity to play, learn and compete in the sport of wheelchair basketball. The NWBA values unequivocal excellence in all aspects of the organization; we strive for excellence with integrity and respect; we recognize our rich tradition as a solid foundation; we celebrate the development of our members and our community; and we believe in the pursuit of competitive excellence always. The NWBA is the longest standing and largest Disabled Sports Organization (DSO) in the world. Currently, the NWBA serves over 2,300 individual players, and 210 teams. These players include men, women, youth, and veterans who have a physical disability. Wheelchair basketball is played at various skill and competition levels.

NIRSABooth #448 NIRSA is a leader in higher education and the advocate for the advancement of recreation, sport, and wellness by providing educational and developmental opportunities, generating and sharing knowledge, and promoting networking and growth for our members.

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Senior Softball - USA Booth #125 Promotion of approximately 70 Senior Softball national tournaments, culminating in Eastern and Western USA Championships and annual World Masters Championships for competitive slow-pitch softball. Serving men and women slow-pitch softball players aged 40-49 (Masters Program) and Seniors (over age 50). Senior Men’s divisions in five year increments: 50, 55, 60, 65, 70, 75, 80 and 85+ and Senior Women’s divisions: 50, 55, 60, 65 and 70+. Membership of more than 43,000 players on approximately 2,500 teams nationally and internationally (Canada, Japan, Germany, Guam).

Soccer By Design Booth #201 SBD Event Management is based on the culmination of its staff’s playing, coaching, administering and managing experience at every level of competition. Our professional staff is equipped with a wealth of experience running and organizing successful events spanning over 30 years. The SBD Event Management staff represents hands-on customer service professionals who are ready, willing and able to help you create a successful event for your organization. SBD Event Management prides itself on professional organization and communication with the teams, players, coaches and spectators involved in the events building relationships and producing an event that is competitive, successful and enjoyable for all participants.

Soccer United Marketing/Major League Soccer Booth #554 Soccer United Marketing (SUM) is the preeminent soccer company in North America. SUM’s Slogan: One Sport. One Company or Un Solo Deporte. Una Sola Compania.

Spartan Race Booth #253 Spartan Race™, the global leader in Obstacle Racing since 2005, was designed by seven insane ultra athletes. If you have tried trail races, mud runs, tough mudder runs, or a warrior dash, it’s time to step up to a brutal Spartan Race obstacle course. You can tackle a Spartan Sprint, a Super Spartan, maybe even attempt a brutal Spartan Beast, but only a few of you will have the heart to graduate up to our Death Race; the world championship of obstacle racing, and an endurance race like NO other. Are you unbreakable? Why Spartan? Because the Spartans were tough as nails. Why race our obstacle course races? Because we all thrive under pressure, survival of the fittest. Our goal is simple... to get you off your couch, throw you in the mud & trails, and feed you one tough endurance event day that will be the adrenalin rush of your life.An obstacle course race is designed to test your resilience, strength, stamina, quick decision making skills, and ability to laugh in the face of adversity. We want to own obstacle racing and our unique obstacle course trail races will demand every ounce of your strength, ingenuity, and animal instinct.

Sports Illinois Booth #221

Strider Sports Booth #535 At Strider we love riding bikes and we love inspiring kids to ride. Our mission is to build lightweight, efficient, all-terrain bikes that develop two-wheeled balance, coordination and confidence in children.

Sugar Bert Boxing Promotions - Paul Murphy Title Belt Championship Booth #518 Sugar Bert Boxing Academy and PMBC strive to develop, discipline, character and excellence. Dealing with grass roots of amateur boxing.

Develop, strengthen and promote a unified Soccer community.

United States Australian Football League Booth #104 The USAFL is a grassroots, amateur sports organization dedicated to the development of and participation in Australian football. The organization is focused on the promotion and awareness of Australian football and Aussie culture and has created a sense of community among USAFL clubs and club members. The league also works to foster womens and junior programs across the United States. The USAFL promotes participation by emphasizing awareness and a sense of community within its members and by setting standards by which member clubs agree to abide.

United States Dog Agility Association, Inc./World Cynosport Ltd. Booth #516 To foster the growth of dog agility sport as a spectator sport through competitive and educational programs designed to engage people in activities with dogs.

United States Flag & Touch Football League Booth #548 United States Flag & Touch Football League’s mission is to establish uniform rules and regulations to ensure safe and consistent participation among flag football participants. Our organization encourages sportsmanship and fair play at all levels, while educating those interested in the proper skills necessary for competitive, safe, and rewarding play.

United States Olympians & Paralympians Association Booth #244 The USOPA is a national organization, with constituent chapters that are organized around the country. It is an organization of the United States Olympic Committee (USOC) that welcomes members of the official U.S. Olympic and Paralympic delegations. The USOPA will foster Olympism in communities around the United States, motivate and encourage youth, develop camaraderie and honor all those who have shared the unique experience of representing their nation at the Olympic or Paralympic Games.

United States Olympic Committee Booth #240 USOC Mission Statement: To support U.S. Olympic and Paralympic athletes in achieving sustained competitive excellence and preserve the Olympic ideals, and thereby inspire all Americans.

US Association of Blind Athletes Booth #507 USABA is a Colorado-based 501(c) (3) organization that provides life-enriching sports opportunities for every individual with a visual impairment. A member of the U.S. Olympic Committee, USABA provides athletic opportunities in various sports including, but not limited to track and field, nordic and alpine skiing, biathlon, judo, wrestling, swimming, tandem cycling, powerlifting and goalball (a team sport for the blind and visually impaired).

US Figure Skating Booth #439 As the national governing body, the mission of the United States Figure Skating Association is to provide programs to encourage participation and achievement in the sport of figure skating on ice as recognized by the United States Olympic Committee (USOC), and to serve as the United States member of the International Skating Union (ISU).

US Lacrosse Booth #109 Through responsive and effective leadership, US Lacrosse strives to provide programs and services to inspire participation while protecting the integrity of the game. We envision a future which offers people everywhere the opportunity to discover, learn, participate in, enjoy, and ultimately embrace the shared passion of the lacrosse experience.

The Biggest Loser Run/Walk Booth #338 The Biggest Loser Run/Walk is a non-intimidating race series designed to challenge America to get fit. You’ve been inspired by the hit reality show “The Biggest Loser,” now it’s time to get off the couch and hit the pavement to achieve your fitness goals. This race series will include a challenge for everyone from 5K’s to Half Marathons, and even 1 mile Kids fun runs to get the whole family moving!

The Color Run Booth #542 Our mission is to bring fun and fitness to the world!

Tough Mudder LLC Booth #154 Tough Mudder Inc. hosts over 60 events annually across three distinct brands: Tough Mudder, a 10-12 mile military style obstacle course designed to test strength, stamina, mental grit and camaraderie; Mudderella, a 5-7 mile obstacle course designed for women; and Urban Mudder, a 5-mile obstacle course adventure in the city.

Transplant Games of America Booth #539 The mission of the Donate Life Transplant Games is to focus awareness on the importance of organ, eye and tissue donation and to raise public awareness to the need for more people to join the donor registry and help reduce the number of patients waiting for a transplant.

Trilogy Lacrosse Booth #438 Trilogy Lacrosse is a national company based out of Brooklyn, NY with over ten years experience as best in class in event management and educational programming. Trilogy Lacrosse operates over thirty events annually, including tournaments, camps, and showcases.

Triple Crown Sports Booth #443 Triple Crown Sports produces over 300 youth and college events nationwide in baseball, basketball, fastpitch, slow-pitch softball, and volleyball. Since its inception in 1982, Triple Crown has transformed the youth sports market with the creation of premium destination championships. These championships are designed for teams to combine a quality tournament experience with a family vacation.

U.S. Quidditch Association Booth #545 US Quidditch is a 501(c)3 nonprofit that governs the sport of quidditch in the United States and inspires young people to lead physically active and socially engaged lives. Inspired by the Harry Potter novels and founded in 2010, we provide a range of services, from hosting nine major tournaments and supervising regular season competition, to training and certifying referees, snitches, and tournament directors and running the bi-annual QuidCon leadership conference.

United States Adult Soccer Association Booth #153 Guided by shared values of transparency, inclusiveness, integrity, diversity and tradition and as a member of the US Soccer family, USASA’s mission is to:Administer, develop and promote participation in adult soccer within the United States through a safe and positive playing experience at all levels.Identify, model and facilitate adoption of governance and administrative best practices for member organizations.Promote the Vision and all activities of the USASA and its member organizations to make “Soccer - your game for life.”Assist member organizations and local communities in developing, improving and securing quality soccer fields and facilities.Provide competitions and programs that encourage participation and growth of member organizations.Promote quality and consistency in education, training and certification of referees, coaches and administrators.

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US Speedskating Booth #514 Mission: We are US Speedskating, a family inspired by our Olympic legacy, committed to growing our sport, developing character through our shared values, and achieving international competitive success on ice. Vision: From pond to podium, we envision a sport where all ages can experience the thrill of speed and the camaraderie of the skating community.

USA Badminton Booth #135 USA Badminton (USAB), the recognized national governing body for the sport of badminton in the United States, is headquartered at the United States Olympic Complex in Colorado Springs, Colorado. USA Badminton oversees sanctioned tournaments nationwide, develops grassroots initiatives to foster increased participation in the sport, certifies and educates coaches and prepares the best players in the nation to excel in international competition, including the Olympic Games. USAB sends teams to major international tournaments, including the Olympic Games, Pan American Games, World Championships, Sudriman Cup, Thomas and Uber Cup and World Junior Championships, to name a few. USAB also hosts major national events such as the US Adult National Championships, US Junior National Championships, and the US Senior National Championships. The organization also maintains the national player rankings, publishes educational materials on the sport and holds regular training camps and coaching clinics. USA Badminton boasts over 4,000 members nationwide and estimates many more thousands of recreational badminton players in the United States. A 2008 study by the Sporting Goods Manufacturers Association reported that approximately 1,362,000 people play badminton frequently in the US. Badminton is truly a growing sport in the US as well as on the international level.

USA Baseball Booth #413 As the commissioner’s office for amateur baseball, USA Baseball is a resource center for its various membership groups, fans, and players. USA Baseball is also responsible for promoting and developing the game of baseball on the grassroots level, both nationally and internationally.

USA BMX Booth #213 The mission of USA BMX is to develop and foster all aspects of the sport of bicycle motocross (BMX) racing.

USA Boxing, Inc. Booth #219 USA Boxing, as the national governing body for Olympic-style boxing, oversees all Olympic-style boxing activity in the United States. As the United States’ member organization of the International Amateur Boxing Association (AIBA) and a member of the United States Olympic Committee (USOC), USA Boxing participates in the selection process for the Olympic Boxing teams. USA Boxing has approximately 40,000 members and sanctions approximately 1,800 Olympic-style boxing events annually.

USA Curling Booth #136 As the national governing body for the sport of curling, the USCA strives to grow the sport and to win medals in world championships and Olympic Games.

USA Cycling Booth #401 The mission of USA Cycling is to achieve sustained success in international cycling competition and grow competitive cycling in America.

USA Fencing Booth #249 The mission of USA Fencing is to serve and foster the growth, participation and development of domestic fencing at all levels and to achieve sustained international success.

USA Water Polo Booth #245 USA Water Polo is the sanctioning authority for more than 42,000 members, clubs, tournaments, coaches, referees, and 20 different championship events. We oversee the grassroots development all the way to the Olympic program. USA Water Polo has a rich tradition of success, most recently, Olympic Gold for our women’s program at the 2012 London Games.

USA Weightlifting Booth #100 To enable US athletes to achieve sustained competitive excellence in olympic competition and to promote and grow the sport of weightlifting in the United States.

USA Wrestling Booth #503 USA Wrestling, guided by the Olympic Spirit, provides quality opportunities for its members to achieve their full human and athletic potential.

USRowing Booth #312 The mission of USRowing is to provide ongoing opportunities to achieve excellence in rowing in the United States.

Waupaca Boatride Volleyball, LLC Booth #458 Our mission at Waupaca Boatride Volleyball is to run the most efficient volleyball tournaments around the country including the World’s Largest Outdoor tournaments. We will continue with our grass roots values to allow all level players the opportunity to play in any tournament. WBR will also continue to use and promote youth organizations and other non profits in all of its events. WBR’s goal is to promote the sport of volleyball on all levels of play and all surfaces of play, indoors and out.

Women’s Flat Track Derby Association Booth #408 The WFTDA is the international governing body for women’s roller derby and has been operating for ten years. Six three-day playoff tournaments are held each fall (mid-August to early October) for our 308 international member leagues which culminates in a three-day championship event (early November). Learn more at wftda.com.

WSL (World Sports League) Booth #532 WSL, also known as World Sports League is one of the fastest growing sports organizations in the United States. Since it was founded 13 years ago, it has spread across America into 27 states. The organization sanctions adult softball for both men and women in tournaments & leagues, & also youth boys baseball, and youth girls fast pitch tournaments. Just in WSL World Championships , we have over 350 Teams & over 12,000 people that come to the World Championships.

USA Field Hockey Booth #505 USA Field Hockey is the national governing body for sport of field hockey in the United States and is based out of Colorado Springs, Colorado. MISSION STATEMENT * The mission of the United States Field Hockey Association is to: * Promote and grow the sport in the United States. * Enable United States athletes to achieve sustained competitive excellence in Olympic, Pan American Games, World Cup and other International competitions. * Provide programs and services for our members, supporters, affiliates and the interested public. * Be committed to excellence and the improvement of opportunities for both men and women in our sport, emphasizing participation and development opportunities for players, coaches, umpires and administrators. * Be committed to selecting and preparing teams to participate successfully in the Olympic Games, Pan American Games and identified international competitions. * Strive to represent the United States and the sport of field hockey in an exemplary manner throughout the world, both in terms of competitive performance and in the overall quality of our programs and services to our members.

USA Football Booth #504 USA Football, the sport’s national governing body, leads the sport’s development, creating positive experiences for youth, high school and other amateur athletes. USA Football trains more high school and youth football coaches combined than any organization in the U.S., delivering fitness and social benefits through a safer and better game.

USA Gymnastics Booth #409 USA Gymnastics is the sole national governing body for the sport of gymnastics in the United States. This designation comes from the U.S. Olympic Committee, and the International Gymnastics Federation (FIG). USA Gymnastics sets the rules and policies that govern gymnastics in the United States. USA Gymnastics has many responsibilities, including selecting and training the U.S. Gymnastics Teams for Olympic Games and World Championships; promoting and developing gymnastics on a grassroots and national level; and serving as a resource center for member clubs, fans and gymnasts throughout the United States. The organization has programs in men’s and women’s artistic gymnastics, rhythmic gymnastics, trampoline and tumbling and acrobatic gymnastics.

USA Racquetball Booth #352 USA Racquetball is the National Governing Body for the sport of racquetball, recognized by the USA Olympic Committee, and is committed to excellence and service to our members. We provide the infrastructure and organization for racquetball. We also provide competitive opportunities for members and enthusiasts through our coordination of racquetball organizations, development and administration of rules and programs, sanctioning of events and development of international competition.

USA Ultimate Booth #118 To advance the sport of Ultimate in the United States by promoting character, community, and competition.

USA Volleyball Booth #406 USA Volleyball (USAV) is the National Governing Body (NGB) for the sport of volleyball in the United States and is recognized as such by the Federation International de Volleyball (FIVB) and the United States Olympic Committee (USOC).

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THE RIGHT FITWest Michigan: the right venues,

the right entertainment, the right details, exactly

westmisports.com/rightfit

10 INDOOR FACILITIES | 5 MULTI-SPORT OUTDOOR FACILITIES | 16,000 HOTEL ROOMS

We’ve got a lakefront and trails, arenas, fields and parks close to downtown. And we’ve got a downtown with award-winning restaurants, hotels, nightlife, a casino and museums. So whether it’s for this year’s NASC or for another sports event, when you play here, you win.

5677 • VISIT Milwaukee • NASC/Sports • Live: 7.5" x 10" Trim: 8.5" x 11" Bleed: 8.25" x 11.25"

MILWAUKEE. A CITY THAT CARES

ABOUT SPORTS as much as you do.