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STRENGTHENING ROTARY PDG Tanya WolffRotary Public Image Coordinator Zone 24ERotary Club of Watford May 19, 2015
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Unites leaders to exchange ideas and take action to improve communities everywhere
STRENGTHENING ROTARY | 3
AGENDA
1. Why Strengthen Rotary
2. Power of Brand
3. What is Rotary?
4. Our Voice
5. Visual Identity
6. Introducing Rotary’s Brand Center
7. What Your Club Can Do
8. Be a Rotary Champion
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Not earning full credit for our good workHARDER TO REACH OUR FULL POTENTIAL
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Unites leaders to exchange ideas and take action to improve communities everywhere
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CONSISTENT MESSAGING
• Tell a compelling story
• How you bring leaders together
• Exchange ideas
• Take action to improve your community
• More conversational &authentic—avoid “Rotary speak”
• More consistent visual identity
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ROTARY EVOLVED, TOO
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1. ADOPT OUR VOICE AND VISUAL IDENTITY
• Download our guidelines
• Create your own club logo
• Use templates as a starting point
• Use images to inspire your ownphotos
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2. TELL COMPELLING STORIES WITH CONSISTENT MESSAGES
• Real people, real stories
• Tug the heartstrings
• Focus on the WHY, not the HOW
• Define your impact
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4. PLAN AND BUDGET FOR MARKETING
• Plan for success NOW
• Map out your events
• Put the right team in place
• Give them a clear budget
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THE END RESULT
million members
delivering a consistent message
1.2= =more members, donors, partners
stronger brand greater impact
=