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TERMSeminar
PromotionalRoadMap⎯ HostVenue⎯
GoodSeedInternationalP.O.Box3704
Olds,AlbertaT4H1P5Canada
403556-9955
www.goodseed.com
EventPlanner:[email protected]
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ButsanctifytheLordGodinyourhearts:andbereadyalwaystogiveananswertoeverymanthatasksyouareasonofthehopethatisinyouwithmeeknessandfear.
1Peter3:15
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InvestigateourMediaKit
OurMediaKitisaresourceofprintedanddigitalpromotionalmaterial.
Asyoulookattheseresources,keepinmindthataTERMSeminarisforbelieverstolearnaboutevangelismanddiscipleship.Itisnotanevangelisticoutreach.
PrintedMaterials
1. Brochures/Posters(printedandshippedbyGoodSeed)§ Thebrochuresprovidedetailsoftheevent.§ Theycanalsobeusedasposters;bestusedinhightrafficlocationssuchas
eventboards,onthemaindoorsofthechurch,outsidethechurchoffice,andsoforth.
§ Theycanalsobehandedtoothersasinvitations.
2. Bulletininserts(printedbychurch)–Theseblackandwhite,half-sheetinsertsprovidethecongregationwithreminders.Theyalsoserveasregistrationforms.
DigitalMaterials
1. VideoTrailer–Atwo-minuteclipintroducingtheevent.
2. PowerPointSlide–Canbedisplayedduringaplatformannouncementorincludedintherotatingannouncementsatthebeginningoftheservice.
3. Socialmedia–Potentiallyoneofthefastest,far-reachingmeansofsharingtheevent.Itcanbedonethroughthechurch’ssocialmediapageorthroughthepointperson,volunteersoranyotherpersonwantingtospreadtheword.
Pleasevisit:http://www.goodseed.com/term/media-kit.html
STEP A
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PlanyourPromotionalRoadMap
Belowisasampleoutlineofwhatapromotionalplanmaylooklike.ThereareaseriesofsixSundaymorningannouncementsonwhichTERMcanbepromoted.Theannouncementsaresequential;however,theydonothavetobeconsecutive.Forexample,theymaybedoneoveraspanofupto20weeksbeforetheseminar,ratherthan6weeksinarow.Theyallshareacommongoal,buteachannouncementhighlightsaspecifickeypoint. Announcement Highlight WeeksPrior
toEventFillintheactualdatesbelowleadinguptoyourTERMSeminar
1 Yourchurchishostingtheevent.
20weeks i.e.Sunday,Oct9
2 Markyourcalendars. 14-16weeks
3 GroupregistrationNOTE:PleasecontacttheGoodSeedEventPlannerregardingagroupregistrationplan.
8-10weeks
4 Encourageotherstoattend.
3-4weeks
5 Thecut-offdateforgroupregistration(5dayspriortoevent)
1-2week
6 Theeventishappening(e.g.tonightorthisweek).It’snottoolatetosign-up.Pleasepray!
Sameweek
STEP B
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(Approx.20weeksbeforetheseminar)
OverarchingGoal:Communicatetheneedthateverybelieverhasincommonwhenitcomestosharingourfaith–equippingandencouragement.OnewaytoaddressthisneedisbyattendingtheTERMSeminar.Sharethedetailsoftheevent.Highlight:YourchurchishostingTimeNeeded:>3:00minutesincludingtheTERMTrailerWhatyouwillneed:
MediaKitComponents Howitwillwork
Announcement#1 Afterbecomingfamiliarwiththeannouncement,ifyoulike,youcanreaditaloud.
TERMTrailer Availablefordownloadat:http://www.goodseed.com/term/index.html#term-trailer
Bulletininserts Onebulletininsertcanbeheldupduringtheannouncement,andoneplacedineachbulletin.
Brochures Abrochurecanbeheldupduringtheannouncement.Also,thePointPersoncanhavesomeavailableatthebackofthechurchaftertheserviceforthosewhomaywanttoregisterorarelookingformoreinformation.
Announcement#1:YourChurchisHosting
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TERMSeminar
Announcement#1YourChurchisHosting
• Goodmorning.Iamexcitedtosharethatthiscoming__________________wewillbehostingaGoodSeedTERMSeminarforourchurchandsurroundingcommunity.
• Now…whatisthisseminarallabout?
• Firstofall,itisatimetopersonallygrowinfaith,atimetogrowspirituallyyourself.
• Butitisalsoatimetorethinkhowwecansharethegospelmessagewithfriendsandfamily.
• Weallknowthatourcountryisbecomingmoreandmorebiblicallyilliterate.TheTERMSeminaraddressesthisproblemataverypracticallevel.ParticipantslearnhowtosharethegospelwithpeoplewhoknowlittleornothingabouttheBible.
• Wealsohavepeoplemovingintoourcommunitieswhohaveverydifferentworldviews.Onceagain,theTERMSeminaraddressesthisquestionpractically.Attendeeslearnhowtosharethegospelrespectfullyandclearlywithsuchpeople.
• Let’stakealookatthistrailer.*Playtwo-minutetrailer*
• Inyourbulletinyouwillfindaninsertthatlookslikethis(Holdupinsert).Youcanputitonyourfridge,oryoucanuseitasaninvitation.Wealsohavebrochuresavailableatthewelcomedeskandpostedaroundthechurch(holdup).
• *Giveregistrationinstructions*
• IamthePointPersonfortheevent.Pleasecontactmeifyouhaveanyquestions.Iwillbeavailableatthebackofthechurchaftertheservice.Thankyou.
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(Approx.14-16weeksbeforetheseminar)
OverarchingGoal:Communicatetheneedthateverybelieverhasincommonwhenitcomestosharingourfaith–equippingandencouragement.OnewaytoaddressthisneedisbyattendingtheTERMSeminar.Sharethedetailsoftheevent.Highlight:MarkYourCalendarsTimeNeeded:1:00minuteWhatyouwillneed:MediaKitComponents Howitwillwork
PowerPointSlide Simplydisplaytheslideonthescreenduringtheannouncement
Announcement#2 Afterbecomingfamiliarwiththeannouncement,ifyoulike,youcanreaditaloud.
Bulletininserts Onebulletininsertcanbeheldupduringtheannouncement,andoneplacedineachbulletin.
Brochures ThePointPersoncanhavethebrochuresavailableatthebackofthechurchaftertheserviceforthosewhomaywanttoregisterorarelookingformoreinformation.
Announcement#2:MarkYourCalendars
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TERMSeminarAnnouncement#2
MarkYourCalendars
• Goodmorning.I‘dliketoremindyouabouttheGoodSeedTERMSeminarthatourchurchwillbehostingon____________.Pleasedomarkthisonyourcalendar.Hereiswhy.
• Asyouknow,ourever-changingworldisfilledwithvaguemoralityandclashingworldviews.Amidstthisfog,weneedclarity.Weneedanunderstandingofthegospelthatwillprovidestabilityinourfaithandapathforwardtosharingthegoodnewswithothers.
• TERMisatimetogrow.Itisatimetostopandrethinkevangelismanddiscipleshipinthecontextofourpost-Christianworld.
• TheseminarlooksintoScripturetodrawoutboththemessageandthemethodJesusandPaulusedincommunicatingthegoodnews.
• GainconfidenceinthegospelandlearnhowtoeffectivelysharetheBible’slife-changingmessagewithpeopleinyourlife.
• (Insertotherthoughts,e.g.leadershipwillbeattending;participatingasachurch)
• Onceagain,pleasemark____________________onyourcalendars.
• Formoreinformationabouttheevent,inyourbulletinyouwillfindaninsertthatlookslikethis(holdupinsert).
• *Giveregistrationinstructions*
• Pleasedocontactmeifyouareinterestedinvolunteeringorfindingoutmore.Iwillbeavailableatthebackofthechurchaftertheservice.Thankyou.
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(Approx.8-10weeksbeforetheseminar)
OverarchingGoal:Communicatetheneedthateverybelieverhasincommonwhenitcomestosharingourfaith–equippingandencouragement.OnewaytoaddressthisneedisbyattendingtheTERMSeminar.Sharethedetailsoftheevent.Highlight:GroupRegistrationTimeNeeded:>3:30minutesincludingtheTERMTrailerWhatyouwillneed:
MediaKitComponents Howitwillwork
Announcement#3 Afterbecomingfamiliarwiththeannouncement,ifyoulike,youcanreaditaloud.
VideoTrailer Availablefordownloadat:http://www.goodseed.com/term/index.html-term-trailer
Bulletininserts Onebulletininsertcanbeheldupduringtheannouncement,andoneplacedineachbulletin.
Brochures Abrochurecanbeheldupduringtheannouncement.ThePointPersoncanhavethebrochuresavailableatthebackofthechurchaftertheserviceforthosewhomaywanttoregisterorarelookingformoreinformation.
Announcement3:GroupRegistration
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TERMSeminarAnnouncement#3GroupRegistration
• Goodmorning.I’dliketoremindyouaboutGoodSeed’sTERMSeminarthatourchurchwillbehostingon___________________________.
• Please,foramoment,thinkofonepersonwhotothebestofyourknowledge,doesn’tknowtheLord.Maybeit’ssomeonewhoyouhavebeenprayingforatwork,atthestore,atschoolorafamilymember.
§ Now,ifyouweretofindyourselftalkingwiththatpersonandtheconversationturnedtospiritualmatters…heorshemightsay:
o “That’sfineforyou,butI’mfollowingmyownpath.”Or…o “AreyousayingJesusistheonlywaytoGod?”Or…o “Isn’ttheBiblefulloferrors?Ofallthereligions,howdoyouknowyou’reright?”Or…
• Objectionsaren’teasytoanswer.Thethoughtofhowpeoplemightrespondmakesusfearfulaboutsharingthegospel-especiallywiththosewhomweknow.
• Insteadoftryingtobereadywithananswerforeveryobjection,orrelyingonshortanswers,theTERMSeminarwillequipyoutosharethegospelwiththoseGodbringsalongyourpath⎯withconfidenceandinawaythatmakessense.
• Let’stakealookatthetrailer*PlayTrailer*• Givedetails:(Location,time,cost,deadlines…)
• Wewouldloveforyoutoattendasgroups.Sundayschoolteachers,smallgroups,andfriends.Whynotplantogotogether?Itisagreatwaytolearntogether,andencourageandsupportoneanotheraftertheseminar.Thereisagrouprateavailableforthechurchasawhole.
• Formoreinformation,inyourbulletinyouwillfindaninsertthatlookslikethis(holdupinsert).Wealsohavebrochuresavailableatthewelcomedesk.(holdupbrochure).
• *Giveregistrationinstructions*• Pleasecontactmeifyouhaveanyquestions.Iwillbeavailableatthebackofthechurchaftertheservice.Thankyou.
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(3-4weeksbeforetheseminar)OverarchingGoal:Communicatetheneedthateverybelieverhasincommonwhenitcomestosharingourfaith–equippingandencouragement.OnewaytoaddressthisneedisbyattendingtheTERMSeminar.Sharethedetailsoftheevent.Highlight:EncourageotherstoattendTimeNeeded:>1:00minuteWhatyouwillneed:MediaKitComponents Howitwillwork
Announcement#4 Afterbecomingfamiliarwiththeannouncement,ifyoulike,youcanreaditaloud.
PowerPointSlide Simplydisplaytheslideonthescreenduringtheannouncement
Bulletininserts Onebulletininsertcanbeheldupduringtheannouncement,andoneplacedineachbulletin.
Brochures ThePointPersoncanhavethebrochuresavailableatthebackofthechurchaftertheserviceforthosewhomaywanttoregisterorarelookingformoreinformation.
SocialMedia Ifappropriate,referencetosharingthesocialmediabannercanbeincludedintheannouncement.
Announcement4:EncourageOtherstoAttend
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TERMSeminar
Announcement#4EncourageOtherstoAttend
• Goodmorning.JustareminderabouttheTERMseminarthatwewillbehostingon_________________________________.
• TERMisatimetopersonallygrowinfaith,atimetogrowspirituallyyourself.
• Butitisalsoatimetorethinkhowwecansharethegospelmessagewithfriendsandfamily.
• Asbelievers,weallneedtobeequippedtoclearlysharethegospelmessage.
• TERMisonewaythatwecanbeequippedandencouragedtoreachthoseinourliveswhoareunbelievers.Thinkofthosefacesthatcometoyourmind.Beprayingforthemanddoconsiderattendingthisevent.
• Givedetails:(Location,time)Seethebulletinformoreinformation(holdupinsert).
• Thisisaseminarforbelievers.Pleaseinviteotherbelieverstoattend.Youcanusethebulletininsertasaninvitation,oryoucanpickupabrochureatthebackofthechurchtohandout.
• Onceagain,wewouldlovetoseeyouattendasgroups.Sundayschoolteachers,smallgroups…haveyoubeendiscussingthis?Itisagreatwaytolearntogether.Thereisagrouprateavailableforthechurchasawhole.Pleaseregistertoday.
• *Giveregistrationinstructions*
• Pleasedocontactmeifyouhaveanyquestions.Iwillbeavailableatthebackofthechurchaftertheservice.Thankyou.
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(1-2weeksbeforetheseminar)
OverarchingGoal:Bynow,thecongregationwillhaveagoodgraspoftheoverarchinggoal.Tosavetime,wewilljuststicktosharingthe“Highlight”duringtheannouncement.Communicatetheneedthateverybelieverhasincommonwhenitcomestosharingourfaith–equippingandencouragement.OnewaytoaddressthisneedisbyattendingtheTERMSeminar.Sharethedetailsoftheevent.Highlight:Thecut-offdateforgroupregistrationTimeNeeded:>1:00minuteWhatyouwillneed:
MediaKitComponents Howitwillwork
Announcement#5 Afterbecomingfamiliarwiththeannouncement,ifyoulike,youcanreaditaloud.
PowerPointSlide Simplydisplaytheslideonthescreenduringtheannouncement
Bulletininserts Onebulletininsertcanbeheldupduringtheannouncement,andoneplacedineachbulletin.
Brochures ThePointPersoncanhavethebrochuresavailableatthebackofthechurchaftertheserviceforthosewhomaywanttoregisterorarelookingformoreinformation.
Announcement5:TheCut-offDateforGroupRegistration
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TERMSeminarAnnouncement#5
TheCut-offDateforGroupRegistration
• Goodmorning.JustareminderabouttheGoodSeedTERMseminarthatwewillbehostingon____________________.
• Givedetails:(Location,time)
• TERMisatimeforbelieverstogathertogetherandgrow.(PointatPPTslide)Itisatimetoaddstrengthtoyourfaithandremovefearfromsharingit.
• (Insertotherthoughts,suchastheleadershipwillbeattending;participationasachurch,andsoforth.)
• Seethisbulletininsert(holdupinsert)formoreinformation.
• Thecutoffforgroupregistrationis____________________(5dayspriortotheevent).Sopleasedosignuptoday!Youcanstillattendifyoumissoutonthegroupregistration,butitwillcostyoumore.
• *Giveregistrationinstructions*
• Let’salltakeadvantageofthisopportunity.
• Contactmeifyouhaveanyquestions.Iwillbeavailableatthebackofthechurchaftertheservice.Thankyou.
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(Sameweekoftheseminarifneeded)
OverarchingGoal:Bynow,thecongregationwillhaveagoodgraspoftheoverarchinggoal.Tosavetime,wewilljuststicktosharingthe“Highlight”duringtheannouncement.Communicatetheneedthateverybelieverhasincommonwhenitcomestosharingourfaith–equippingandencouragement.OnewaytoaddressthisneedisbyattendingtheTERMSeminar.Sharethedetailsoftheevent.Highlight:Theeventishappeningthisweek.It’snottoolatetosignup.Pray!TimeNeeded:>1:00minuteWhatyouwillneed:MediaKitComponents Howitwillwork
Announcement#6 Afterbecomingfamiliarwiththeannouncement,ifyoulike,youcanreaditaloud.
PowerPointSlide Simplydisplaytheslideonthescreenduringtheannouncement
Bulletininserts Placeoneineachbulletin.
Brochures ThePointPersoncanhavethebrochuresavailableatthebackofthechurchaftertheserviceforthosewhomaywanttoregisterorarelookingformoreinformation.
Announcement6:Theeventishappening(e.g.tonightorthisweek.)It’snottoolatetosignup.
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TERMSeminar
Announcement#6Theeventishappening(e.g.tonightorthisweek.)
It’snottoolatetosignup.
• JustareminderabouttheTERMSeminarthatwearehosting.Itishappeningthisweek!
• TERMisatimeforbelieverstogathertogetherandgrow.(PointatthePowerPointslide).Itisatimetoaddstrengthtoyourfaithandremovefearfromsharingit.
• (Insertotherthoughts,suchastheleadershipwillbeattending;participationasachurch,andsoforth.)
• Pleasedobeprayingforthisevent–forthevolunteers,attendeesandtheGoodSeedstaff.
• Givedetails:(Location,time)
• Groupregistrationisclosed,butitisnottoolatetoregister.Youcan:
*Giveregistrationinstructions*
• Contactmeifyouhaveanyquestions.Iwillbeavailableatthebackofthechurchaftertheservice.Thankyou.
