CURRICULUM VITAE

Name Angelina McLaughlin

ID Number 7509150149089

Driver’s License Yes, Own Transport

Nationality South African

Demographic Profile Female

Languages English / Afrikaans

Availability One month

PERSONAL DETAILS

ANGELINA MCLAUGHLIN

I would describe myself as ambitious and eager. I am not a clock-watcher and I am prepared to work

hard not only for the company, but also for myself. I am a committed team player and have a keen sense

of responsibility. Working with people on all levels is also one of my traits. I firmly believe that initiative,

knowledge, communication, efficiency and dedication are important facets in any occupation.

Enjoyment of exercising creative and analytical skills to overcome obstacles and meet challenges is a

motivational factor. Motivation comes from a sense of achieving working objectives. If there is scope for

upward mobility in any organization, it becomes necessary to strive for it.

I'm absolutely passionate about the industry and fully believe that with the right strategy and insight any business can succeed in this very competitive environment.

SECONDARY EDUCATION

BRAKPAN HIGH SCHOOL

Matric

1993

COMPUTER PROFICIENCY

Package

Lotus

Windows 93 / 95

Microsoft Excel

Microsoft Power Point

Microsoft Word

ACADEMIC RECORD

OTHER COURSES COMPLETED

Colgate Palmolive

2007 - Driving Team Effectiveness 2008 - ICPE 2008 - Managing 5p’s With Integrity 2008 - Consumer Insights 2009 - Money Matters 2009 - Business Integrity 2010 - Shopper Marketing 2010 - Developing Our Customers 2010 - Joint Business Planning 2014 - Retail Category Development 2015 - Pricing Excellence 2015 - Retail Marketing 101 2015 – Retail Marketing 102 2016 – Ecommerce

Tigerbrands

2007 - Category Leadership 2007 - School Of Magic 2007 - Overview Of Channel

Trade Intelligence

2007 Understanding Retail

Cognos

2006 Exploration and Report Building: Power Play ADV

AC Nielsens

2004 Retail Index 2004 Nitro Users

Cognos

2004 Exploration and report Building: Power Play

Chase Retail

2004 Basic Apollo Principles and Techniques

Corporate College International

2002 Assessor Award D32/33 ASSMTO1

Taylor Training Solutions

2002 Foundation Skills for Management

Paradigm Leap

2000 Basic Labor Relations

Mast Training

1999 Interpersonal Skills and Conflict Handling 1999 Successful Negotiating

Damelin Eda

1996 Internal Sales 1998 Communication Skills

New Horizons Computer College

1997 - Microsoft Windows Excel 1997 - Microsoft Windows ’95 1997 - Microsoft Windows PowerPoint 1997 - Microsoft Windows Word

National Computer College

1994 - Lotus 1994 - Windows ’93

Company Name Period Job Title

Colgate Palmolive August 2007 – Present In store Media Manager In store Media Manager / Shopper

Development Manager: Toothbrushes / Go To Market Manager Namibia & Botswana

Business Development Analyst - East and West Africa

Tigerbrands – Enterprise Foods

February 2005 – July 2007 Assistant Channel Manager Sales Administrator / Space Planner

The Cold Chain Pty Ltd 1994 – January 2004 Customer Service Supervisor Customer Services Internal Sales Supervisor Internal Sales

CAREER SUMMARY

Period August 2007 – Present

Company COLGATE PALMOLIVE

January 2012 – Present

In store Media Manager

Leveraging retail environment / country / customer specific shopper insight learning to build team expertise, support selling stories, and exploit customer’s opportunities

Build appropriate Go To Market plans from Launch to product to on shelf availability Assessing country & customer performance for total category vs. benchmarks Ensure mechanisms are in place to monitor 5Ps performance at store level Tailoring new product sell - in presentations to the strategies and performance of the

customers. Analyze available data Ensuring effective POP management for all major launches and marketing activities Developing specific activities across all Retail Environments and Customers to promote

increased Toothbrush sales and market share Field Sales Presentations on Key Priorities Collaboration with all Shopper Development Managers on customer specific promotions Management of the relationship with 3rd parties service providers (e.g. data search

companies, Instore Media Companies (Zapop, Digital Activaton, Primedia, Mega Vision) POP

Manage all aspects of POP, orders, freighting, quotes, quantities and payments. Regional spend collation and tracking by Brand and Manufacturer Total consolidation for CPSA

Reason for Leaving Been with Colgate for 9 Years, need new challenges

January 2010 – December 2010

CAREER CHRONOLOGY

In store Media Manager

Shopper Development Manager: Toothbrushes

Go To Market Manager Namibia & Botswana

Leveraging retail environment / country / customer specific shopper insight learning to build team expertise, support selling stories, and exploit customer’s opportunities

Adapting the South African Go To Market plans to Namibia and Botswana, to ensure product is available in the right stores, and placement with the correct support to ensure successful launches

Assessing country & customer performance for total category vs. benchmarks Ensure mechanisms are in place to monitor 5Ps performance at store level Tailoring new product sell - in presentations to the strategies and performance of the

customers. Develop country specific activities Analyze available data Ensuring effective POP management for all major launches and marketing activities Developing specific activities across all Retail Environments and Customers to promote

increased Toothbrush sales and market share Ensuring Toothbrush Go To Market plans are implemented with the trade Field Sales Presentations on Key Priorities Collaboration with all Shopper Development Managers on customer specific promotions POP

Manage all aspects of POP, orders, freighting, quotes, quantities and payments. Regional spend collation and tracking by Brand and Manufacturer Total consolidation for CPSA.

August 2007 – December 2009

Business Development Analyst – Go To Market : East and West Africa

Access and analyze data that will enable alignment of our category and brand strategies and the shopper strategies to increase demand and customer support for our profitable growth.

Play a role in basic category management functions like ranging exercises, space planning and product flows.

Develop strong relationships with the Business Development Managers (BDM’s) in the CDT’s to ensure effective communication of Customer Marketing strategies and tactics within the CDT scope of responsibility.

Data Collation & Analysis Commercial & Business Planning Process Customer Development Administration Bi-Monthly Analysis of and Portfolio recommendations Space Planning recommendations POP Management

Manage all aspects of POP, orders, freighting, quotes, quantities and payments. Regional spend collation and tracking by country and Manufacturer 5P’s of POP 5P’s by Retail Environment Indirect Trade Mapping (Project – Mozambique) Product Flows by Country/Retail Environment/Channel/Category

Leveraging retail environment / country / customer specific shopper insight learning to build team expertise, support selling stories, and exploit customer’s opportunities

Assessing CDT & customer performance for total category vs. benchmarks Ensuring effective POP management for all major launches and marketing activities Act as the CBP Custodian Provide feedback to the region on activities in the CDT

Period February 2004 – July 2007

Company TIGERBRANDS – ENTERPRISE FOODS

October 2005 – July 2007

Assistant Channel Manager

Provide the Business with Market Intelligence Support the evolution and implementation of the Channel Strategy in line with marketing

strategies. Up to date GAP analysis of Actual performance vs. Agreed / Budgeted performance Track our actual RSP’s on Core SKU’s vs. Targeted RSP’s vs. Key Competitors Facilitate price implementation into systems e.g. TCC Track the Profitability of our Customers and Channels Measure the Profitability of our business for the Customer and Channel Develop POP plans along with Channel Manager. Liaise with Marketing to develop POS

material. Ensure a continuous supply of POS material Track actual performance against agreed targets w.r.t. Range, Share of Shelf and Location

on shelf Measurement can be done by Region, by Customer, by Channel Track actual performance against targeted timings for Listings acquired, by Customer On Shelf Distribution Listings fees agreed Well managed Expenses vs. Budget Clear feedback on Sales Volume and Value Performance vs. Targets set. Updated Info Files / Templates on Shopper Behavior, Channel developments and Customer

strategies Cycle Planning Meetings Presentations

February 2004 – October 2005

Sales Administrator / Space Planner

Compiling sales figures Compiling business reviews Analyzing sales figures Extracting sales reports from BAAN/Cognos (Power Play) Analyze client needs. To enhance the services provided by the company. Price Volume Charts Provide ongoing training on our pricing/sales information systems. Extracting sales reports i.e. ranking reports, Sales vs. Returns, Sales by Store Specializing in Shoprite Sales data. Web reports via Shoprite’s in-house system Plaogrames and ranging (Checkers Hyper)

Reason for Leaving Better Opportunity with a global company, and exposure into Africa

Period 1994 – January 2004

Company THE COLD CHAIN PTY LTD

1999 – January 2004

Customer Service Supervisor

Supervising the Customer Service Department Analyze client needs. To enhance the services provided by the company Resolve problem areas within the department Compose Corporate Business Review Provide ongoing training on our pricing/sales information systems Evaluate staffs performance and inform the Company accordingly Advise suppliers in terms of EDI regulations Been involved in certain company projects such as The Sales & Budgeting system”, as well as “The Networking System” Worked on the CRM system together with Imperial Online Responsible to updating and maintaining the CRM system for all users Handling Queries and sorting out problems

1997 -1999

Customer Services

Running reports on our in-house program Price checking & matching Maintain our product and customer masters Processing deals and pricing onto the system Checking pricing and sales figures for all twelve branches Presentations / Reviews / Graphs Filing and general office admin Supplying manufacturers and internal branches with weekly, daily and monthly sales figure,

return and out of stocks

1995 – 1997

Internal Sales Supervisor

Same as above

Liaisons with managers regarding promotions new product listings Liaisons with manufacturers regarding new product and promotions Product launches Checking daily reports and ensuring that all stock was delivered on time Supervised the telesales department +/- 14 Set targets and checked daily tonnage

1994 – 1995

Internal Sales

Cold Calling Taking orders telephonically Processing orders onto computer system Following up of orders and keeping back-orders Liaisons with warehouse and transport departments in-order to deliver products sufficiently

Reason for Leaving Outgrown the Company

CURRENT REMUNERATION PACKAGE:

Negotiable:

CONTACT DETAILS:

+2782 350 2570 Angelina_Mclaughlin@Colpal.com