CURRICULUM VITAE
Name Angelina McLaughlin
ID Number 7509150149089
Driver’s License Yes, Own Transport
Nationality South African
Demographic Profile Female
Languages English / Afrikaans
Availability One month
PERSONAL DETAILS
ANGELINA MCLAUGHLIN
I would describe myself as ambitious and eager. I am not a clock-watcher and I am prepared to work
hard not only for the company, but also for myself. I am a committed team player and have a keen sense
of responsibility. Working with people on all levels is also one of my traits. I firmly believe that initiative,
knowledge, communication, efficiency and dedication are important facets in any occupation.
Enjoyment of exercising creative and analytical skills to overcome obstacles and meet challenges is a
motivational factor. Motivation comes from a sense of achieving working objectives. If there is scope for
upward mobility in any organization, it becomes necessary to strive for it.
I'm absolutely passionate about the industry and fully believe that with the right strategy and insight any business can succeed in this very competitive environment.
SECONDARY EDUCATION
BRAKPAN HIGH SCHOOL
Matric
1993
COMPUTER PROFICIENCY
Package
Lotus
Windows 93 / 95
Microsoft Excel
Microsoft Power Point
Microsoft Word
ACADEMIC RECORD
OTHER COURSES COMPLETED
Colgate Palmolive
2007 - Driving Team Effectiveness 2008 - ICPE 2008 - Managing 5p’s With Integrity 2008 - Consumer Insights 2009 - Money Matters 2009 - Business Integrity 2010 - Shopper Marketing 2010 - Developing Our Customers 2010 - Joint Business Planning 2014 - Retail Category Development 2015 - Pricing Excellence 2015 - Retail Marketing 101 2015 – Retail Marketing 102 2016 – Ecommerce
Tigerbrands
2007 - Category Leadership 2007 - School Of Magic 2007 - Overview Of Channel
Trade Intelligence
2007 Understanding Retail
Cognos
2006 Exploration and Report Building: Power Play ADV
AC Nielsens
2004 Retail Index 2004 Nitro Users
Cognos
2004 Exploration and report Building: Power Play
Chase Retail
2004 Basic Apollo Principles and Techniques
Corporate College International
2002 Assessor Award D32/33 ASSMTO1
Taylor Training Solutions
2002 Foundation Skills for Management
Paradigm Leap
2000 Basic Labor Relations
Mast Training
1999 Interpersonal Skills and Conflict Handling 1999 Successful Negotiating
Damelin Eda
1996 Internal Sales 1998 Communication Skills
New Horizons Computer College
1997 - Microsoft Windows Excel 1997 - Microsoft Windows ’95 1997 - Microsoft Windows PowerPoint 1997 - Microsoft Windows Word
National Computer College
1994 - Lotus 1994 - Windows ’93
Company Name Period Job Title
Colgate Palmolive August 2007 – Present In store Media Manager In store Media Manager / Shopper
Development Manager: Toothbrushes / Go To Market Manager Namibia & Botswana
Business Development Analyst - East and West Africa
Tigerbrands – Enterprise Foods
February 2005 – July 2007 Assistant Channel Manager Sales Administrator / Space Planner
The Cold Chain Pty Ltd 1994 – January 2004 Customer Service Supervisor Customer Services Internal Sales Supervisor Internal Sales
CAREER SUMMARY
Period August 2007 – Present
Company COLGATE PALMOLIVE
January 2012 – Present
In store Media Manager
Leveraging retail environment / country / customer specific shopper insight learning to build team expertise, support selling stories, and exploit customer’s opportunities
Build appropriate Go To Market plans from Launch to product to on shelf availability Assessing country & customer performance for total category vs. benchmarks Ensure mechanisms are in place to monitor 5Ps performance at store level Tailoring new product sell - in presentations to the strategies and performance of the
customers. Analyze available data Ensuring effective POP management for all major launches and marketing activities Developing specific activities across all Retail Environments and Customers to promote
increased Toothbrush sales and market share Field Sales Presentations on Key Priorities Collaboration with all Shopper Development Managers on customer specific promotions Management of the relationship with 3rd parties service providers (e.g. data search
companies, Instore Media Companies (Zapop, Digital Activaton, Primedia, Mega Vision) POP
Manage all aspects of POP, orders, freighting, quotes, quantities and payments. Regional spend collation and tracking by Brand and Manufacturer Total consolidation for CPSA
Reason for Leaving Been with Colgate for 9 Years, need new challenges
January 2010 – December 2010
CAREER CHRONOLOGY
In store Media Manager
Shopper Development Manager: Toothbrushes
Go To Market Manager Namibia & Botswana
Leveraging retail environment / country / customer specific shopper insight learning to build team expertise, support selling stories, and exploit customer’s opportunities
Adapting the South African Go To Market plans to Namibia and Botswana, to ensure product is available in the right stores, and placement with the correct support to ensure successful launches
Assessing country & customer performance for total category vs. benchmarks Ensure mechanisms are in place to monitor 5Ps performance at store level Tailoring new product sell - in presentations to the strategies and performance of the
customers. Develop country specific activities Analyze available data Ensuring effective POP management for all major launches and marketing activities Developing specific activities across all Retail Environments and Customers to promote
increased Toothbrush sales and market share Ensuring Toothbrush Go To Market plans are implemented with the trade Field Sales Presentations on Key Priorities Collaboration with all Shopper Development Managers on customer specific promotions POP
Manage all aspects of POP, orders, freighting, quotes, quantities and payments. Regional spend collation and tracking by Brand and Manufacturer Total consolidation for CPSA.
August 2007 – December 2009
Business Development Analyst – Go To Market : East and West Africa
Access and analyze data that will enable alignment of our category and brand strategies and the shopper strategies to increase demand and customer support for our profitable growth.
Play a role in basic category management functions like ranging exercises, space planning and product flows.
Develop strong relationships with the Business Development Managers (BDM’s) in the CDT’s to ensure effective communication of Customer Marketing strategies and tactics within the CDT scope of responsibility.
Data Collation & Analysis Commercial & Business Planning Process Customer Development Administration Bi-Monthly Analysis of and Portfolio recommendations Space Planning recommendations POP Management
Manage all aspects of POP, orders, freighting, quotes, quantities and payments. Regional spend collation and tracking by country and Manufacturer 5P’s of POP 5P’s by Retail Environment Indirect Trade Mapping (Project – Mozambique) Product Flows by Country/Retail Environment/Channel/Category
Leveraging retail environment / country / customer specific shopper insight learning to build team expertise, support selling stories, and exploit customer’s opportunities
Assessing CDT & customer performance for total category vs. benchmarks Ensuring effective POP management for all major launches and marketing activities Act as the CBP Custodian Provide feedback to the region on activities in the CDT
Period February 2004 – July 2007
Company TIGERBRANDS – ENTERPRISE FOODS
October 2005 – July 2007
Assistant Channel Manager
Provide the Business with Market Intelligence Support the evolution and implementation of the Channel Strategy in line with marketing
strategies. Up to date GAP analysis of Actual performance vs. Agreed / Budgeted performance Track our actual RSP’s on Core SKU’s vs. Targeted RSP’s vs. Key Competitors Facilitate price implementation into systems e.g. TCC Track the Profitability of our Customers and Channels Measure the Profitability of our business for the Customer and Channel Develop POP plans along with Channel Manager. Liaise with Marketing to develop POS
material. Ensure a continuous supply of POS material Track actual performance against agreed targets w.r.t. Range, Share of Shelf and Location
on shelf Measurement can be done by Region, by Customer, by Channel Track actual performance against targeted timings for Listings acquired, by Customer On Shelf Distribution Listings fees agreed Well managed Expenses vs. Budget Clear feedback on Sales Volume and Value Performance vs. Targets set. Updated Info Files / Templates on Shopper Behavior, Channel developments and Customer
strategies Cycle Planning Meetings Presentations
February 2004 – October 2005
Sales Administrator / Space Planner
Compiling sales figures Compiling business reviews Analyzing sales figures Extracting sales reports from BAAN/Cognos (Power Play) Analyze client needs. To enhance the services provided by the company. Price Volume Charts Provide ongoing training on our pricing/sales information systems. Extracting sales reports i.e. ranking reports, Sales vs. Returns, Sales by Store Specializing in Shoprite Sales data. Web reports via Shoprite’s in-house system Plaogrames and ranging (Checkers Hyper)
Reason for Leaving Better Opportunity with a global company, and exposure into Africa
Period 1994 – January 2004
Company THE COLD CHAIN PTY LTD
1999 – January 2004
Customer Service Supervisor
Supervising the Customer Service Department Analyze client needs. To enhance the services provided by the company Resolve problem areas within the department Compose Corporate Business Review Provide ongoing training on our pricing/sales information systems Evaluate staffs performance and inform the Company accordingly Advise suppliers in terms of EDI regulations Been involved in certain company projects such as The Sales & Budgeting system”, as well as “The Networking System” Worked on the CRM system together with Imperial Online Responsible to updating and maintaining the CRM system for all users Handling Queries and sorting out problems
1997 -1999
Customer Services
Running reports on our in-house program Price checking & matching Maintain our product and customer masters Processing deals and pricing onto the system Checking pricing and sales figures for all twelve branches Presentations / Reviews / Graphs Filing and general office admin Supplying manufacturers and internal branches with weekly, daily and monthly sales figure,
return and out of stocks
1995 – 1997
Internal Sales Supervisor
Same as above
Liaisons with managers regarding promotions new product listings Liaisons with manufacturers regarding new product and promotions Product launches Checking daily reports and ensuring that all stock was delivered on time Supervised the telesales department +/- 14 Set targets and checked daily tonnage
1994 – 1995
Internal Sales
Cold Calling Taking orders telephonically Processing orders onto computer system Following up of orders and keeping back-orders Liaisons with warehouse and transport departments in-order to deliver products sufficiently
Reason for Leaving Outgrown the Company
CURRENT REMUNERATION PACKAGE:
Negotiable:
CONTACT DETAILS:
+2782 350 2570 [email protected]