2016 MEDIA KIT - · PDF filenewsman LLC. LAKE NORMAN PUBLICATIONS 2016 MEDIA KIT enver news@norman The Herald Serving Huntersville, Cornelius and

newsman LLC.

LAKE NORMANP U B L I C AT I O N S

2016 MEDIA KIT

enver

news@norman

The Herald

S e r v i n g H u n t e r s v i l l e , C o r n e l i u s a n d D a v i d s o n

Mooresville

Weekly

Reach thousands of prospects ready, willing and able to buy your products and services.

Lake Norman Publications209 Delburg Street | Suite 209 | Davidson, NC 28036

Phone: 704-766-2100 | Fax: 704-992-0801 | lakenormanpublications.com

About our MarketOnly 12 miles north of Charlotte, North Carolina (DMA 23) the Lake Norman market offers some of the most desirable demographics in the nation.

Compared to the United States population as a whole, Lake Norman area residents:

• Are younger• Better educated• Earn more money• Spend more moneyOur newspapers reflect the interests of these smart, involved, influential citizens eager to know about local life and the people livng it.

With an audited circulation of more than 100,000 readers, no other medium covers local news better, attracts a larger local audience or offers a greater value than Lake Norman Publications.

Not the internet. Not radio. Not television. Not even other newspapers or magazines.Nobody.For advertisers, the benefits are crystal clear.We reach thousands of prospects ready, willing and able to buy your products and services.

Lake Norman Publications publishes 5 award-winning newspapers that offer you one call, one rep, one buy and one invoice.

Craig Moon, former publisher of USA Today, and CEO of Lake Norman Publications publishes these strategically clustered newspapers that reach the area’s best demographics, the finest neighbors, and the greatest communities in the Charlotte/Lake Norman market. Every paper’s content is exclusive to the community it serves, making it the must-read newspaper each and every Friday.

The combined audited circulation of 64,000 provides a unique and unmatched opportunity in the market. Whether you need the powerful reach of a full-run buy or targeted by newspaper zones or zip codes, the Weekly delivers.

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ContentOur newspapers provide in-depth coverage of community news and events for the residents and consumers of the markets they cover. Each newspaper’s content covers a variety of topics, including local community, political, development and business news; public and private school news, high school sports, health and wellness, faith, dining, and arts and entertainment.

CirculationWith an audited circulation of 64,000 and growing, our newspapers offer the critical mass needed for successful ad campaigns. Furthermore, zoned advertising options are available for efficient, bull’s-eye

targeted marketing. So, if you’re looking for the best vehicles to reach all or part of the Charlotte/Lake Norman market, look no further...The Weekly delivers.

Home deliveryOur newspapers’ home delivery is comparable to or exceeds the metro daily newspapers’ circulation in the area’s most attractive and affluent zip codes. Although our newspapers are available throughout the entire market via single-copy newsstands, our home delivery is neatly bundled and concentrated into powerful zones that enable advertisers to reach particular zip codes. As any media buyer will soon realize after studying our demographics, our primary markets truly target the Charlotte/Lake Norman region’s booming population, maximizing buying power.

Single copyOur newspapers are distributed to more than 700 retail outlets throughout the area. Harris Teeter, Dunkin’ Donuts, Bojangles’ Famous Chicken ’n Biscuits, McAlister’s Deli, YMCA, Caribou Coffee, Chick-fil-A, Bruegger’s Bagels and Showmars are just a few examples of our extensive retail-distribution network.



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Circulation by newspaperSouth Charlotte Weekly 30,000 Herald Weekly (Lake Norman) 25,000 Union County Weekly 19,000Matthews-Mint Hill Weekly 13,000Mooresville Weekly 11,000Denver Weekly 8,000Mountain Island Monitor (monthly) 10,000

totAl 116,000

*Ask your sales rep for a complete list of neighborhoods.

Single-copy distribution

Includes more than 700 distribution points located throughout the Charlotte region

*subject to change

All of our newspapers place great emphasis on effective, efficient distribution From home delivery to single-copy distribution, detailed procedures have been built to ensure a pickup rate of 95%-100% With the flexibility to buy ads in all 116,000 issues or in strategically carved zones, our newspapers are the perfect fit for any size company anywhere in the Charlotte region In short, the Weeklies deliver

distribution

Home deliveryOur carrier force sets out each week to deliver

the Weeklies to every house in our extensive list of home-delivered neighborhoods The majority of households will receive their complimentary issues in their “paper tubes,” thus ensuring excellent delivery service as well as dry, readable papers

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totAl 116,000




*subject to change


distribution



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totAl 116,000




*subject to change


distribution



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totAl 116,000




*subject to change


distribution



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totAl 116,000




*subject to change


distribution



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totAl 116,000




*subject to change


distribution



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totAl 116,000




*subject to change


distribution



Circulation & ReadershipSource: Certified Audit of Circulations Delivery & Readership Verification reports

Newspaper Circulation ReadershipHerald Weekly (Lake Norman) 25,000 47,294

Mooresville Weekly 11,000 19,810

Denver Weekly 8,000 17,134

Mountain Island Monitor (monthly) 10,000 19,240

UCity (monthly) 10,000 19,240

Total 64,000 102,718

Advertising ResultsNewspaper % of readership that purchases products or services from ads in the WeeklyHerald Weekly (Lake Norman) 87.50%

Mountain Island Monitor (monthly) 82.30%

Shelf LifeNewspaper Through the weekend Until next IssueHerald Weekly (Lake Norman) 84.30% 37.80%

Mountain Island Monitor (monthly) 84.20% 50.50%



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DistributionAll of our newspapers place great emphasis on effective, efficient distribution. From home delivery to single-copy distribution, detailed procedures have been built to ensure a pickup rate of 95%-100%. With the flexibility to buy ads in all 64,000 issues or in strategically carved zones, our newspapers are the perfect fit for any size company anywhere in the Charlotte/Lake Norman region. In short, the Weeklies deliver.



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Weekly Newspaper Rates

2 great papers reaching 36,000 circulation; 1 great price

Guaranteed placement add 15%. Rates include full color.

Size Open 6 WK 13 WK 26 WK 52 WK

Full $ 760 $ 595 $ 562 $ 496 $ 430

1/2 $ 438 $ 347 $ 329 $ 293 $ 257

1/3 $ 317 $ 257 $ 244 $ 220 $ 196

1/4 $ 237 $ 190 $ 181 $ 162 $ 144

1/6 $ 152 $ 129 $ 112 $ 109 $ 96

1/8 $ 124 $ 100 $ 96 $ 86 $ 77

Size Open 6WK 13WK 26WK 52WK

Full $2,045 $1,673 $1,312 $1,389 $1,200

1/2 $1,186 $ 973 $ 919 $ 811 $ 700

1/3 $ 914 $ 765 $ 725 $ 648 $ 569

1/4 $ 646 $ 526 $ 496 $ 430 $ 375

1/6 $ 425 $ 351 $ 332 $ 293 $ 255

1/8 $ 319 $ 267 $ 252 $ 227 $ 200

Circulation 25,000

The Herald


Size Open 6 WK 13 WK 26 WK 52 WK

Full $2,879 $2,250 $2,125 $1,850 $1,595

1/2 $1,598 $1,280 $1,200 $1,050 $ 905

1/3 $1,107 $ 890 $ 838 $ 739 $ 647

1/4 $ 859 $ 644 $ 606 $ 530 $ 480

1/6 $ 586 $ 477 $ 450 $ 396 $ 346

1/8 $ 430 $ 360 $ 341 $ 303 $ 275

Northern Mecklenburg, Lincoln & Southern Iredell CountiesLake Norman Cluster

The Herald


Mooresville

Weeklyenver

ne ws@norman

Mooresville

WeeklyCirculation 11,000

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Circulation 8,000

Circulation 44,000

Digital Advertising Rates Per Website 3 mos. 6 mos 1 YearDirectory Page Listing $99Top Vertical (300x600) $395 $345 $300Leaderboard (970x90) $260 $230 $200Medium Rectangle (300x250) $200 $175 $150*Package your Digital with Print, get 15% off Digital Rates.

Annual Special Sections are included in all weeklies44,000 circulation• How To • Wedding • Walk Ride Run • Boating • Senior Living • 4th of July • Best Of • Football Preview • Fall Festival • Beer & Brew • Veteran’s Day • Basketball Preview • Champions

Full - $1200

1/2 - $ 700

1/4 - $ 375

1/8 - $ 200

* Package your buy with at least 4 additional dates within 4 months and get 25% off your Special Section price.

Weekly Newspapers Coverage

28078

2803128036

28037

28673

28164

28117 28115

Mooresville

11,000 copies

Davidson

3,500 copies

Denver

8,000 copies

Cornelius

7,500 copies

Huntersville

14,000 copies



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Monthly Newspapers Coverage & Rates

Size Open 3x 6x 12x

Full $1250 $950 $805 $595

1/2 $820 $625 $530 $395

1/3 $705 $535 $455 $345

1/4 $490 $370 $310 $230

1/6 $345 $260 $220 $165

1/8 $260 $200 $170 $130

Herald WeeklyMooresville WeeklyDenver WeeklyMtn. Island Monitor

28120 28216

28212

28214

2826928262

Size Open 3x 6x 12x

Full $1090 $820 $700 $520

1/2 $570 $495 $435 $345

1/3 $405 $375 $355 $305

1/4 $278 $255 $240 $203

1/6 $195 $180 $170 $145

1/8 $154 $143 $135 $116

Herald WeeklyMooresville WeeklyDenver WeeklyMtn. Island Monitor

28210 28216

28214

28012

Saturated Coverage in Neighborhoods like: Skybrook • Highland Creek • Davis Lake • Radbourne

Receive a 15% Discount off Your U City rate card when you have an active contract with the Herald Weekly, Denver Weekly, Mooresville Weekly or Mountain Island Monitor.

Guaranteed placement, add 15%

Nonconsecutive Time Frame:3X - 3 ads within 6 months

6X - 6 ads within 12 months

Audited Circulation Totals

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Mooresville

Weekly

Zip Codes Single Copy Home Delivery 28078 1940 13311 28036 245 2135 28031 1292 6003 Office 74 28115 1039 3953 28117 1211 4651 Office 146 28037 2125 3943 28164 140 1338 28673 0 407 Office 47 28120 595 1321 28214 745 3633 28216 1420 2130 Office 156 28269 1315 3557 28262 1185 2773 28078 1069 Office 101

The Herald

S e r v i n g H u n t e r s v i l l e , C o r n e l i u s a n d D a v i d s o n 33,531 Households74.5% Penetration

23,425 Households46.9% Penetration



Circulation 25,000

Circulation 11,000

Circulation 8,000

Circulation 10,000

Circulation 10,000

Circulation - CVC Verified Weekly as of June, 29 2012



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Total Households: 68,186 44,000 Circulation64.5% Penetration

Our turnkey, affordable rates includes full design, printing and delivery of a full color 3” x 3” sticky note of the publication(s) of your choice.

For more information, contact your sales rep today!704-766-2100 • [email protected]

Front Page Advertising



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enver

news@no rman

Mooresville

Weekly

The Herald

S e r v i n g H u n t e r s v i l l e , C o r n e l i u s a n d D a v i d s o n Circulation 25,000 - $1,205

Circulation 11,000 - $659




39TH ANNUAL

WORKING FINGERS CRAFT SHOWNOVEMBER 7 | 10AM - 4PM

39TH ANNUAL


39TH ANNUAL


Charles Mack Citizen Center215 N. Main Street, Mooresville, NC704-663-2670www.MooresvilleRecreation.org

shopnorthcross.com

May Outdoor Movie Series

Enjoy fun activities before each movie.Visit our website for

movie titles.Bring this sticker for

FREE popcorn on any movie date (while supplies last)

Select Saturdays in May

126 Mooresville Commons Way • Mooresville

Formally Toast Café, nothing changed except the name!

GrandOpening Saturday

Feb 14!

Buy one entreeget the second HALF OFF

with purchase of 2 drinksOffer expires May 6, 2015

General InformationAdvertisers with preprinted flyers, brochures or other inserts can use our newspapers as efficient direct mail-delivery vehicles. At costs substantially below regular mailing costs, the Weeklies will insert advertising materials into the newspaper’s fold, providing prominent exposure for the advertiser.

CirculationOur circulation is a blend of home-delivery customers and single-copy distribution. Since the majority of the newspapers’ circulation is home-delivered, advertisers can choose to run inserts in the Weeklies’ entire circulation or home delivery only. Please call your rep for a current circulation breakdown.

RateSize Weight Open 8X 24X 48XSingle sheet .2 oz. $35

4-page tab .2-.6 oz. $40

8-page tab .6-1 oz. $45

• Price given in dollars per 1,000 inserts.• Minimum order is 10,000 inserts.• Outside dimension of preprinted inserts not to exceed 11.5” x 10.75”• All folding, if necessary, shall be completed by advertiser prior to delivery to the

printer.• Inserts not able to be machine inserted or odd-size pieces, including some single

sheets, are subject to an additional $10 per 1,000 hand-insertion charge unless printed on minimum 60# paper.

DeadlinesReservations for preprints must be made at least two (2) weeks in advance. The deadline for delivery to our printer is one (1) week prior to insertion date.

Insert Preparation Requirements1. All preprints should be delivered to our printer in Fayetville one (1) week in

advance of publication day. Hours: Monday through Friday, 7am-6pm.

Delivery address:Target Printing & Distribution Packaging Dept. 1011 Camden Road Fayetteville, NC 28306-0458 910-486-2767 or 910-486-2766

2. The maximum outside dimension is 12” x 10.” Most paper stocks are acceptable. However, if the piece cannot be inserted by machine, we will hand insert or fold the product before machine inserting at an automatic charge of $10 per 1,000 to the customer unless printed on minimum 60# paper. The minimum size outside dimension is 6” x 4” printed on minimum 70# stock.

3. Do not tie preprinted inserts in bundles, vacuum pack, or fray edges of preprints. Pallets or multiple box deliveries to the printer should be clearly labeled as follows:

Name of publication (date of scheduled insertion order) (quantity) (your company’s name)

Call for contract rates

Insert Size Specifications:• Maximum size: 11.5” X 10.75”• Minimum size: 5” X 7”• Minimum thickness: 0.050”• Below minimum thickness spoilage

recommendations: <0.045” add 5% for spoilage <0.040” add 10% for spoilage <0.035” add 15% for spoilage <0.030” below acceptability threshold• Printed material not meeting the insert

machine specifications above requires prior approval for special handling.

• Our inserting equipment requires a solid fold to grip. All inserts must have at least one straight edge.

Skid / Pallet Packing Specifications:• Maximum skid size including the skid 52” tall

by 48” wide.• Maximum acceptable weight per loaded

pallet is 1,800 pounds.• Use only non-returnable skids.• Skids of inserts must be plastic wrapped and

metal banded.• Inserts must be delivered in a consistent

number per turn.• A sample of the insert must be displayed on

two adjacent sides of each pallet.• Cardboard or suitable binder sheets should

be placed between every layer to keep the supplements flat.

• A large box for the entire skid is not accept-able and individual boxes may be no larger than required to hold 400 inserts.

Skid / Pallet Identification Specifications:• Name of Your Publication.• Free Standing Insert (F.S.I.) name• Publication date of F.S.I.• Total number of copies shipped• Number of copies in each lift• Number of copies on each pallet• Individual pallet number• Total number of pallets in shipment• Total pallet weight• Name of printer and phone number• Reserved space for two bar codes

Bills of Lading (B.O.L.) Specifications:• B.O.L. number• Name of shipper• Address of shipper• Contact phone number• Publication date• Delivery date• Name of F.S.I.• Total number of F.S.I.• Total number of skids• Total weight of skids

Receiving Address:Shipments must be freight prepaid and delivered to:Target Printing and Distribution Packaging Department 1011 Camden Road Fayetteville, NC 28306



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Insert RatesLake Norman Publications offers the best demographics in the Carolinas for your inserts. Target your market! Choose from full run of 64,000 or select ZIPs, zones or home delivery only.



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Ad Specifications

full

1/4 V

1/2 H

1/3 V

1/3 H1/4

Standard

1/6

1/8

V

1/8 H

Double truck

Front page banner

1/4 H

1/2V

AD SPECSdouble trk. 20.75” w x 10.333” h

full page 10.00” w x 10.333” h

1/2-page (v) 4.916” w x 10.333” h

1/2-page (h) 10.00” w x 5.083” h

1/3-page (v) 4.916” w x 6.778” h

1/3-page (h) 10.00” w x 3.333” h

1/4-page 4.916” w x 5.083” h

1/4-page (v) 2.375” w x 10.333” h

1/4-page (h) 10.00” w x 2.458” h

1/6-page 4.916” w x 3.389” h

1/8-page (v) 2.375” w x 5.083” h

1/8-page (h) 4.916” w x 2.458” h

front banner 10.00”w x 1.666” h

Deadlines/submissions• Space reservations and ad-build materials/direction: Wednesday, 5pm, eight (8) calendar days prior to publication date• Camera-ready ads: Friday, 5pm, five (5) calendar days prior to publication dateNote: When sending via e-mail, please include the name of your company, issue date and name of publication in the subject header.

Production guidelinesAd builds (to be built by the Weeklies)• Logo art, along with any additional desired imagery,

must be provided (preferably at 200dpi in one of the digital formats listed below).

• Fonts also should be included to avoid font-matching or replacement. If necessary, font matches can be processed for an additional fee.

Camera-ready ads (already built to spec)• All ads MUST be built as CMYK (200dpi) and provided

in one of the digital formats listed below.• Due to registration issues, color ads that use black

need to have the CMYK mix for black built at 100% black (C=0, M=0, Y=0, K=100). Note: This only affects the black color and should include text, headers, backgrounds, shadows and logos where possible.

• Same as above, color ads that place text over an image or color background should have the text set to overprint. Note: Use sans serif fonts at 14 pt. or larger for better print quality.

Digital formatsAcceptable high-resolution program formats include: • Adobe Acrobat PDF (preferred format)• Adobe Illustrator• Adobe Photoshop• Adobe InDesign• Jpeg, TiffNote: Unacceptable formats include Publisher, Word, and PowerPoint. Word and PowerPoint documents for ad builds can only be accepted to provide text or an example of your layout. Individual images/logos will need to be sent separately in one of the above formats.

Proofs/approvals• All ads must be approved by the date indicated above. If

approvals/corrections are not received by that date, the ad will run as provided on the proof.

• ONLY two proofs will be provided. If final approvals are not received on the second proof, additional changes can be accepted prior to the deadline indicated; however, an additional proof will not be generated for review.

Placement• Placement of all advertising is at the discretion of the publisher

and cannot be guaranteed.



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Policies

1. Signed insertion orders must be returned to the publisher prior to the advertisement being posted. Verbal agreements will not be accepted as confirmed space reservations, changes or cancellations.

2. The publisher reserves the right to accept or reject any advertisement for any reason. Only publication of the advertisement constitutes acceptance. The publisher also reserves the right to insert the word “advertisement” where deemed appropriate.

3. Position placement is at the discretion of the publisher except where a request for a specific preferred position is acknowledged by the publisher in writing.

4. Advertising submitted for publication is not considered accepted by the newspapers until the actual publication date.

5. The publisher assumes responsibility for advertising errors in the first insertion only. The publisher’s liability for errors in the first insertion will not exceed the cost of the first insertion. The publisher assumes no further liability, and the advertiser expressly waives any and all claims of consequential damages due to any error. Claims for adjustments must be made within four days of publication.

6. The publisher is not liable for delays in delivery and/or nondelivery by reason of events beyond the publisher’s control.

7. By placing the ad order, the advertiser and its agents, if any, agree to the terms and provisions of the current advertising rate card. The publisher will not be bound by conditions, printed or otherwise, appearing on contracts, order, billing or copy instructions, including position requests, which conflict with the current rate card unless specifically agreed to by the publisher in writing.

8. Any insertion of the advertising made by an agency represents acceptance by the agency and the advertiser of all terms and conditions set forth in the rate card and applicable to the issue(s) in which the ad(s) is to be published.

9. Any insertion canceled after space reservation deadline will be charged a 25% kill fee for the total cost of the ad.

10. The publisher reserves the right to adjust advertising rates upon 30 days written notice.

Payment terms1. All ads must be prepaid unless credit is approved.

A billing account will be established upon completion and approval of a credit application.

2. Unless pre-approved by the Weeklies, all invoices are due upon receipt. A service charge of 1.5% per month, 18% annually, will be assessed for late payments. Should legal proceedings be necessary for collection of past-due balances, the advertiser is liable for reasonable attorney’s fees, as fixed by the court, and costs of suit. The publisher reserves the right to refuse advertising to advertisers with overdue accounts.

3. The publisher reserves the right to require cash with copy for any ad.

4. If an agency is used to represent the advertiser, the publisher holds the agency and the advertiser jointly responsible for the payment of all charges and the terms listed above.

Nonconsecutive placement time frameNonconsecutive ads must be placed within the time frame outlined on page 4 to take advantage of discounted rates. If not, the cost for each placement will revert to the “Open” ad rate.

Documents

2016 MEDIA KIT - · PDF filenewsman LLC. LAKE NORMAN PUBLICATIONS 2016 MEDIA KIT enver news@norman The Herald Serving Huntersville, Cornelius and