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If it’s true that the third time’s the charm, 2016 is destined to be our most talked-about year to date! For the first time ever, we’re expanding Miss Naturally Crowned to two new major cities, and you’ve been handpicked to come ride the wave!
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2016 MULTI-CITY SPONSORSHIP PACKAGE
L O G O + P R I N T D E S I G N S P O N S O R E D B Y
If it’s true that the third time’s the charm, 2016 is destined to be our most talked-about year to date! For the first time ever, we’re expanding Miss Naturally Crowned to two new major cities, and you’ve been handpicked to come ride the wave!
EVENT OVERVIEW
D O Y O U # F O L L O W T H E C R O W N E D ? @ N AT U R A L LY C R O W N E D PA G E A N T S @ N AT U R A L LY C R W N D
Miss Naturally Crowned is the world's premier beauty pageant system for women with naturally afro-ethnic textured hair.
Founded in December 2013 in Columbia, South Carolina, by a pair of "bestie-preneurs" and natural hair enthusiasts, Miss Naturally Crowned pageants have become some of the most unique, highly anticipated experiential events in the natural hair industry!
Miss Naturally Crowned contestants are women ages 19-30, at various points in their natural hair journeys, who have all chosen to embrace their natural kinks, curls, coils, and locs. In the spirit of the founders' commitment to scholarship, entrepreneurship, and unapologetic authenticity, eligible contestants must also submit academic transcripts or one-page business plans outlining their own dream business or non-profit organization ideas.
In the weeks leading up to the pageant, as well as those that follow, these city-level events provide personal growth and positive bonding experiences for contestants, as well as major marketing opportunities for sponsors, vendors, advertisers, social influencers, and live performers.
INAUGURAL MISS NATURALLY CROWNED CONTESTANTS APRIL 2014 - COLUMBIA, SC
2015 MISS NATURALLY CROWNED CAROLINA CONTESTANTSAPRIL 2015 - COLUMBIA, SC
/ / 2 0 1 6 M I S S N AT U R A L LY C R O W N E D C A R O L I N A C O N T E S TA N T S @ N AT U R A L LY C R O W N E D PA G E A N T S @ N AT U R A L LY C R W N D
2016 HEADLINE PAGEANTS
D O Y O U # F O L L O W T H E C R O W N E D ? @ N AT U R A L LY C R O W N E D PA G E A N T S @ N AT U R A L LY C R W N D
PAGEANT
WEBSITEwww.naturallycrowned.com
LIVE NOW
www.naturallycrownedcharleston.comLIVE NOW
www.naturallycrownedatlanta.comLAUNCHING MAY 1 | DETAILS BELOW TENTATIVE
DATE Saturday, April 16, 2016 Friday, June 24, 2016 Saturday, September 17, 2016
TIME 6 PM - 9 PM 6 PM - 9 PM 6 PM - 9 PM
VENUEMidlands Tech Airport Campus Auditorium
Columbia, SCThe American Theater
Charleston, SC Clark-Atlanta Univ. Multipurpose Room
Atlanta, GA
VENUE CAPACITY 400 250 500
VENDOR EXPO YesYes
(At the Charleston Natural Hair Expo on June 25th)Yes
COORDINATORJessica Boyd
(803) 479-1118Jessica Boyd
(803) 479-1118Chanel Martin(450) 503-8137
FL AGSHIP DEMOGRAPHICS & SOCIAL REACH
D O Y O U # F O L L O W T H E C R O W N E D ? @ N AT U R A L LY C R O W N E D PA G E A N T S @ N AT U R A L LY C R W N D
W E ' R E S O C I A L !F L A G S H I P E V E N T D E M O G R A P H I C S | C O L U M B I A , S C
92%G E N D E R
W O M E N8%M E N
A G E<1818-2425-3445-5455-6465 +
1%43%31%16%8%1%
HOUSEHOLD INCOME
$47KAVERAGE
ANNUAL ATTENDANCE
2014 : 220 SEATS SOLD
2015 : 350 SEATS SOLD
2016 ESTIMATE: 400 SEATS
@NATURALLYCROWNEDPAGEANTS@NATURALLYCROWNEDCAROLINA
@NATURALLYCROWNDCHARLESTON@QUENCHSC
6.5K FOLLOWERS
1K FOLLOWERS1.6K LIKES
Columbia is home to more than 56,000 women, men, and children with naturally afro-ethnic textured hair! This population includes students at two historically black colleges & universities, an all-women's college, the Midlands Technical College system, the University of South Carolina, and Fort Jackson, one of the largest military bases in the country. The "Famously Hot" Capital City is also conveniently located near major cities such as Charleston, Greenville, Charlotte, and Atlanta.
MAJOR EVENT SPONSORSHIPS
D O Y O U # F O L L O W T H E C R O W N E D ? @ N AT U R A L LY C R O W N E D PA G E A N T S @ N AT U R A L LY C R W N D
MAJOR SPONSORSHIPS allow your company to join us as innovators in both the natural hair event space and beauty pageant industry. The sponsorship levels below apply for each 2016 Headline Pageant. Discounts are extended for multi-city sponsorship opportunities.
* T I T L E S P O N S O R R E S E R V E D F O R O N E ( 1 ) O R G A N I Z AT I O N / / * * P R E S E N T I N G S P O N S O R R E S E R V E D F O R T W O ( 2 ) O R G A N I Z AT I O N S
T I T L E S P O N S O R *
$ 5 , 0 0 0 +P R E S E N T I N G S P O N S O R * *
$ 2 , 5 0 0C O R P O R AT E S P O N S O R
$ 1 , 0 0 0A S S O C I AT E S P O N S O R
$ 5 0 0
Company name and logo recognition
On website homepage, all print media & event signage
On website sponsorship and online marketing material
On website and inside souvenir program booklet
On website and inside souvenir program booklet
VIP Event Tickets to pageant and Invite-Only Meet & Greet 6 4 3 2
Complimentary Vendor Table Prime Location Prime Location X X
Complimentary Ad in Souvenir Program Booklet Back Cover Inside Back/Inside Front Cover Full Page Half Page
Social media promotion on Instagram, Twitter, Facebook, and Snapchat
4 shares/platform 3 shares/platform 2 shares/platform 1 shares/platform
Exclusive press release and email blast announcing sponsorship
X X X
On-stage brand presentation (2 minutes) X X
Judging Position + Naming rights as 2016 Title Sponsor X
ALTERNATIVE SPONSORSHIPS
D O Y O U # F O L L O W T H E C R O W N E D ? @ N AT U R A L LY C R O W N E D PA G E A N T S @ N AT U R A L LY C R W N D
P R E - E V E N T S + W O R K S H O P S
H A I R C A R E + S T Y L I N G
M A K E - U P + S K I N C A R E
P E R S O N A L B R A N D I N G + M E D I A T R A I N I N G
H E A LT H + W E L L N E S S
F I N A N C I A L L I T E R A C Y
C O N T E S TA N T M E E T + G R E E T
P O S T- E V E N T
T R AV E L F O R S P E C I A L G U E S T A P P E A R A N C E S
H O T E L A C C O M M O D AT I O N S
M E D I A A D V E R T I S I N G
V E N U E
S TA G E + D E C O R
G R A N D P R I Z E PA C K A G E
V I P S U I T E + S W A G B A G S
S P E C I A L G U E S T E N T E R TA I N M E N T
J U D G E S ’ T R AV E L + A C C O M O D AT I O N S
P H O T O G R A P H Y + V I D E O G R A P H Y
C O N T E S TA N T + V O L U N T E E R S H I R T S
W A R D R O B E S T Y L I N G
ALTERNATIVE SPONSORSHIPS provide even more ways to enhance your company’s marketing objectives! Want to grow brand awareness, launch new products, gather consumer data, or expand into new and thriving markets? Consider these creative marketing opportunities!
GET IN TOUCH
D O Y O U # F O L L O W T H E C R O W N E D ? @ N AT U R A L LY C R O W N E D PA G E A N T S @ N AT U R A L LY C R W N D
Y O U R B U S I N E S S S H O U L D B E
O U R B U S I N E S S I F Y O U ’ R E
I N T H E B U S I N E S S O F :
NATURAL HAIR PRODUCTS
NATURAL HAIR STYLING
NATURAL SKINCARE PRODUCTS
COSMETICS
HEALTH & WELLNESS
FOOD & BEVERAGE
WOMEN’S FASHION + ACCESSORIES
MUSIC & ART
TRAVEL
SOCIAL ENTERPRISE
Maureen Ochola, Co-FounderFinance Manager(803) 397-0569
Jessica Boyd, Co-FounderColumbia + Charleston Coordinator
(803) 479-1118
Chanel MartinAtlanta Coordinator
(405) 503-8137