2016

MEDIA KIT

+800,000 LISTENERS SPEND THEIR WEEKDAYS WITH

THE SPORTS HUB DURING THEIR MORNING, MIDDAY AND AFTERNOON COMMUTES

“BOSTON’S HOME FOR SPORTS”

FACEBOOK USERS: 70,045

TWITTER USERS: 135,000

# 1

RATED STATION IN BOSTON

FOR MEN & ADULTS 25-54

FOR ALL DAY PARTS

LIVE & Local RELEVANT Sports Content

ZOLAK & BERTRAND WEEKDAYS 10AM-2PM TOP MIDDAY SHOW IN BOSTON

#1

#1 BARRETT SPORTS MEDIA:

2015 RADIO STATION OF THE YEAR

#1 TOUCHER & RICH WEEKDAYS 6AM-10AM TOP MORNING-DRIVE SHOW IN BOSTON

SIMULCASTS ON COMCAST SPORTSNET & REACHES 4.2 MILLION HOMES

FELGER & MAZZ WEEKDAYS 2PM-6PM TOP AFTERNOON-DRIVE SHOW IN BOSTON

SIMULCASTS ON COMCAST SPORTSNET & REACHES 4.2 MILLION HOMES

2011

2014

MARCONI AWARD

WINNER FOR

BEST SPORTS

STATION IN THE

COUNTRY

6 YEARS OF BOSTON SPORTS RADIO

FLAGSHIP STATION OF THE

NEW ENGLAND PATRIOTS

BOSTON BRUINS

BOSTON CELTICS

NEW ENGLAND REVOLUTION

SPORTS TALK IS THE PERFECT PLATFORM

TO ACTIVATE YOUR MESSAGING.

OUR AUDIENCE OF PASSIONATE SPORTS FANS

ARE TRULY ENGAGED WITH THE CONTENT AND

ACTIVELY LISTEN THROUGH COMMERCIALS.

IT’S A NEW ENGLAND LIFESTYLE

YOUR MESSAGE TO HUNDREDS

OF THOUSANDS

OF LISTENERS

EACH WEEK

BE DIRECTLY INVOLVED WITH NEW ENGLAND

SPORTS FANS

YOUR TICKET TO SOLD

OUT GAMES AT THE

GARDEN AND

GILLETTE STADIUM

BRAND YOUR COMPANY

NAME WITH THE

PATRIOTS, BRUINS,

CELTICS & REVOLUTION

FRED TOUCHER Is from Detroit, MI and attended Rollins College in Winter Park, FL. After college, Fred moved to Atlanta and began his radio career at an AM country station and also worked at CNN Sports Illustrated. He moved on to the famous 99X in Atlanta where he worked nights and mornings but most importantly met Rich Shertenlieb. In 2006 Fred and Rich started their first show together at WBCN in Boston and instantly gained a loyal following.

RICH SHERTENLIEB Started his radio career at the alternative music radio powerhouse, 99X, followed by a

job on the nationally syndicated Kidd Kraddick In The Morning radio show. In 2006, the “Toucher & Rich Show “started on WBCN in Boston, and within a year reached #1 in their target demo. Rich is considered one of the great production/creative talents in

all of radio. Rich’s bits have been featured on such shows as the Jimmy Kimmel show, the CBS Nightly News, Dateline, and in over 100 newspapers and magazines including

Sports Illustrated, USA Today, and The Washington Post.

#1 MORNING DRIVE SHOW IN BOSTON

FOR ADULTS 25-54

#1 MORNING DRIVE SHOW IN BOSTON

FOR MEN 25-54

SIMULCASTS ON COMCAST SPORTSNET & REACHES

4.2 MILLION HOMES

TOUCHER & RICH

SCOTT ZOLAK is one of the most highly recognizable figures in the Boston media. Zo is a former Patriots quarterback turned sports-talk cult hero, and is the current color analysis for the Patriots Radio Network. Zo is a University of Maryland graduate and was selected 84th overall in the 1991 NFL draft by the New England Patriots. He played for nine seasons in the NFL for the Patriots and Miami Dolphins. Zo is the co-host of the number 1 midday show in Boston, Zolak & Bertrand, and he also appears on WBZ-TV as a Patriots insider. Zo brings a ton of energy and enthusiasm to everything he does and is greeted with cheers and beers from Boston sports fans wherever he goes.

MARC BERTRAND

Started working in radio at the age of 18 at the on-campus station at the University of Massachusetts. During his four years in Amherst, Marc provided play-by-play for

hundreds of Umass athletic events while also hosting a weekly sports talk show. He joined CBS Radio Boston in August of 2009 for the launch of 98.5 The Sports Hub

and has been at the station ever since. Marc hosts the pre-game and post-game shows for Patriots games on The Sports Hub and is also a

frequent guest on Comcast Sportsnet New England.

#1 MIDDAY SHOW IN BOSTON

FOR ADULTS 25-54

#1 MIDDAY SHOW IN BOSTON

FOR MEN 25-54

ZOLAK & BERTRAND

TONY MASSAROTTI Is the co-host of the afternoon drive show from 2-6PM on The Sports Hub. He is a lifelong

Bostonian who has been covering sports in Boston for the last 20 years. Massarotti worked for the Boston Herald from 1989-2008 and currently remains an online presence

for the Boston Globe at Boston.com. Massarotti has been twice voted by his peers as the Massachusetts sportswriter of the year (2000, 2008) and has authored three books,

including the New York times best-selling memoirs of David Ortiz, entitled “Big Papi.” A graduate of Waltham High School and Tufts University,

he lives in the Boston area with his wife, Natalie, and their two sons.

MIKE FELGER

Graduated from Boston University in 1992, three years after taking an internship job at the Boston Herald. Felger remained at the Herald for 19 years, over which time he was a beat reporter and columnist covering the Patriots, Bruins, and Revolution. Felger moved to full-time electronic work when he took over as host of his own ESPN Radio show in 2005. The show lasted three years, and he’d like to thank his seven listeners. He has been with The Sports Hub since it’s launch in 2009, and is co-host to the #1 sports talk radio show in Boston. Felger is also an anchor for Comcast Sportsnet New England.

#1 AFTERNOON DRIVE SHOW IN BOSTON

FOR ADULTS 25-54

#1 AFTERNOON DRIVE SHOW IN BOSTON

FOR MEN 25-54

SIMULCASTS ON COMCAST SPORTSNET & REACHES

4.2 MILLION HOMES

FELGER & MAZZ

ADAM JONES

Began his radio career in Boston as an on-air intern with Mike Felger on ESPN 890 in Boston. He returned to 98.5 The Sports Hub from ESPN where he was host of the online “Adam Jones Show.” Jones was also a fill-in host and anchor of various pregame and post-game shows on the ESPN Radio Network. Prior to that, Jones worked at The Sports Hub where he was a fill-in host and had a weekend show with Boston sports writer Dan Shaughnessy. Jones began his sports broadcasting in 2006 at the former 890 ESPN where he spent three years covering New England teams.

WEEKDAYS 6PM-7PM

HOSTED BY TONY MASSAROTTI

AIRS DURING DRIVE TIME RIGHT BEFORE MOST RED SOX GAMES FROM APRIL THROUGH OCTOBER

PROVIDES IN DEPTH BASEBALL COVERAGE, INCLUDING LIVE INTERVIEWS WITH PLAYERS, COACHES, WRITERS, AND OFFERS A FULL INSIDE LOOK

AROUND THE MLB

FEATURES A ROTATING PANEL OF BASEBALL REPORTERS INCLUDING DAN SHAUGHNESSEY, SEAN MCADAM, DAN ROCHE, AND OTHERS

FOR THE PAST COUPLE YEARS, THE BASEBALL REPORTERS SHOW (#1) HAS BEATEN THE ACTUAL RED SOX PLAY-BY-PLAY ON WEEI (#3)

SPORTS HUB HEADLINES ARE 1-2 MINUTE UPDATES THAT KEEP YOU INFORMED ON THE BIG STORIES,

REPORTS, AND RECENT SCORES IN BOSTON AND THE REST OF THE SPORTING WORLD.

THE HEADLINES AIR TWO TIMES AN HOUR AT :00, :30.

JON WALLACH TOUCHER & RICH 6AM-10AM

ROB “HARDY” POOLE ZOLAK & BERTRAND 10AM-2PM

JIM MURRAY FELGER & MAZZ 2PM-6PM

RICH KEEFE ADAM JONES 6PM-11PM

JON WALLACH is a Lexington, MA native and has been radio since he was a student at

Hobart College. He spent 14 years at WEEI before joining the Sports Hub in 2009.

ROB “HARDY” POOLE spent 11 years at Boston’s legendary WBCN before joining the

Sports Hub. He also hosts his own show on Sunday mornings with Jerry Trupiano and he is the

host of Boston’s only golf show “The Golf Club” on 98.5 the Sports Hub.

RICH KEEFE was raised in New Hampshire and played football at Hobart College where he

began his career in radio. Keefe can occasionally be heard hosting his own show on the

Sports Hub, “The Rich Keefe Project.”

JIM MURRAY was born and raised in Melrose, MA. He left to work for CBS Atlanta for a

year and hosted his own sports talk show at night before returning to Boston. Murray has

spent the last two years on-air at 98.5 the Sports Hub and as a fill-in sports reporter for

WBZ AM 1030.

98.5 THE SPORTS HUB

#1 STATION MEN & ADULTS 25-54

MORNING, MIDDAY, AFTERNOON DRIVE

SHOW RANKERS

SHOW RANKERS

TOUCHER & RICH ZOLAK & BERTRAND FELGER & MAZZ

TOUCHER & RICH ZOLAK & BERTRAND FELGER & MAZZ

SHOW RANKERS

BOB SOCCI is the play-by-play broadcaster for the New England Patriots Radio Network. He grew up in Auburn, N.Y and has spent the last five years living outside Boston. For the last 16 seasons, Socci has been the radio play-by-play voice for Navy Football. Along with being the voice of the Midshipman, Bob has worked television for CBS Sports Network calling Patriot League basketball leagues. He is also an experienced baseball broadcaster calling the Triple-A Albuquerque Isotopes, Norfolk Tides and Pawtucket Red Sox. You can read some of his sports writing on his website, BobSocci.com.

SCOTT ZOLAK is one of the most highly recognizable figures in the Boston media. Zo is a former

Patriots quarterback turned sports-talk cult hero, and is the current color analysis for the Patriots Radio Network. Zo is a University of Maryland graduate and was selected 84th

overall in the 1991 NFL draft by the New England Patriots. He played for nine seasons in the NFL for the Patriots and Miami Dolphins. Zo is the co-host of the number 1 midday

show in Boston, Zolak & Bertrand, and he also appears on WBZ-TV as a Patriots insider. Zo brings a ton of energy and enthusiasm to everything he does and is greeted with

cheers and beers from Boston sports fans wherever he goes.

IN ADDITION TO 98.5 THE SPORTS HUB, PATRIOTS GAMES ARE BROADCASTED ON 39 OTHER RADIO STATIONS IN

THE SIX-STATE REGION OF NEW ENGLAND AND NEW YORK. WE’VE GOT YOUR MARKETS COVERED!

MASSACHUSETTS

WBZ-FM BOSTON 98.5 FM

WAQY SPRINGFIELD 102.1 FM

WBEC PITTSFIELD 1420 AM

WPKZ FITCHBURG 1280 AM

WNAW NORTH ADAMS 1230 AM

WBSM NEW BEDFORD 1420 AM

WPVQ GREENFIELD 95.3 FM

WSAR FALL RIVER 1480 AM

WWFX WORCESTER 100.1 FM

WXTK HYANNIS 95.1 FM

WMRC MILFORD 1490 AM

NEW HAMPSHIRE

WFNQ NASHUA 106.3 FM

WPKQ NORTH

CONWAY

103.7 FM

WSAK HAMPTON 102.1 FM

WSHK PORTS/DOVER 105.3 FM

WNNH CONCORD 99.1 FM

WLNH LACONIA 98.3 FM

WEMJ LACONIA 1490 AM

WINQ KEENE 98.7 FM

WXXK LEBANON 100.5 FM

VERMONT

WCPV BURLINGTON 101.3 FM

WDVT RUTLAND 94.5 FM

WIKE NEWPORT 1490 AM

WKVT BRATTLEBORO 92.7 FM

WRFK BARRE/MONT 107.1 FM

WSTJ ST. JOHNSBURY 1340 AM

RHODE ISLAND

WPRO PROVIDENCE 630 AM

WEAN PROVIDENCE 99.7 FM

NEW YORK

WINU ALBANY 104.9 FM

WENU GLENN FALLS 1410 AM

WHTK ROCHESTER 1280 AM

MAINE

WBLM PORTLAND 102.9 FM

WEBB AUGUSTA 98.5 FM

WEZQ BANGOR 92.9 FM

WOZI PRESQUE ISLE 101.9 FM

CONNECTICUT

WTIC HARTFORD 1080 AM

WINY PUTNAM 1350 AM

WMOS NEW LONDON 102.3 FM

WGCH GREENWICH 1490 AM

WINE BROOKFIELD 940 AM

TITLE SPONSOR OF BROADCAST

NFL INJURY REPORT

PRE-GAME TITLE SPONSORSHIP

TITLE SPONSOR OF COUNTDOWN

TO KICKOFF

GAME TIME CONDITIONS

TRAFFIC REPORTS ENTITLEMENT

WHO’S HOT, WHO’S NOT

CHALK TALK

FANTASTY FOOTBALL

COIN TOSS

BILL BELICHICK INTERVIEW

OWNERS BOX WITH JONATHAN KRAFT

PLAYERS TO WATCH

PROTECTION NUMBERS

PATRIOTS FOOTBALL WEEKLY

AROUND THE NFL

STARTING LINE-UPS

NFL SCOREBOARD UPDATES

KICKOFF RETURN CONTEST

TOUCHDOWNS FOR CHARITY

ILLEGAL PROCEDURES

INSTANT REPLAYS

SIDELINE REPORTS

INSIDE THE RED ZONE

FIELD GOALS FOR CHARITY

SACKS FOR CHARITY

TURNOVERS FOR CHARITY

THREE AND OUTS FOR CHARITY

FAST STATS

TWO MINUTE WARNING

HALFTIME SHOW

FIRST HALF HIGHLIGHTS

FIRST HALF STATS

2ND HALF ADJUSTMENTS

LEGAL DISCLAIMER

BROADCAST BOOTH

TITLE SPONSOR OF POST-GAME SHOW

BILL BELICHICK POST GAME PRESS

CONFERENCE

TOM BRADY PRESS CONFERENCE

DRIVE OF THE GAME

PLAYER GIFTS I

LOCKER ROOM SHOW

PLAYER OF THE GAME

PLAYER GIFTS II

PLAYER GIFTS III

FINAL STATS OF THE GAME

HIT OF THE GAME

HARDEST WORKING PLAYER OF THE GAME

AROUND THE NFL

CATCH OF THE GAME

HIGHLIGHTS SHOW

GAME-CHANGING PLAY

ELECTRIC MOMENT OF THE GAME

INJURY RECAP

DAVE GOUCHER is in his 16th season of Bruins radio play-by-play, first on WBZ-AM and now on

flagship 98.5 The Sports Hub and he has been named New England's top radio play-by-play announcer on four occasions by the Associated Press. A native of Pawtucket, RI, he graduated in 1993 from Boston University where he broadcast Terriers hockey

from 1991-1993 before moving to pro hockey with Wheeling of the East Coast Hockey League, doing play-by-play for the Thunderbirds for two seasons from 1993-

1995. He spent five years as the radio voice of the Bruins' AHL affiliate in Providence, including their Calder Cup-winning season in 1998-99, in addition to

serving as the team's director of broadcasting and communications from 1995-2000. He is a regular contributor to Bruins coverage on Comcast SportsNet.

BOB BEERS is in his 19th season as color analyst on Bruins radio. He came to the broadcast booth following an eight-year professional career as a defenseman in the NHL and with minor league affiliates. Drafted by Boston as their tenth pick, 210th overall, in the 1985 NHL Entry Draft, he played three-plus seasons with the Bruins organization before moving on to NHL stops in Tampa Bay, Edmonton and the NY Islanders for four seasons. He returned to the Bruins for the 1996-97 campaign before retiring as a full-time player in August, 1997. He also played parts of two seasons with the Bruins' AHL affiliate in Providence as his radio schedule allowed in both 1998-99 and 1999-2000. Beers has also worked with NHL Radio and Versus television broadcasts during the playoffs and he is a regular contributor to Bruins coverage on Comcast SportsNet

IN ADDITION TO 98.5 THE SPORTS HUB, BOSTON BRUINS GAMES ARE BROADCASTED ON 24 OTHER RADIO

STATIONS IN FIVE NEW ENGLAND STATES AND NEW YORK. WE’VE GOT YOUR MARKETS COVERED!

MASSACHUSETTS

WBZ-FM BOSTON 98.5 FM

WBSM NEW BEDFORD 1420 AM

WBEC PITTSFIELD 1420 AM

WPKZ FITCHBURG 1280 AM

WHLL SPRINGFIELD 1450 AM

WXTK HYANNIS 95.1 FM

WNAW NORTH ADAMS 1230 AM

NEW HAMPSHIRE

WGAM MANCHESTER 1250 AM

WGHM NASHUA 900 AM

WSMN NASHUA 1590 AM

WTPL CONCORD 107.7 FM

WEEY KEENE 93.5 FM

WMYF PORTSMOUTH 1380 AM

WGIN ROCHESTER 930 AM

VERMONT

WMXR WOODSTOCK 93.9 FM

WCPV BURLINGTON 101.3 FM

WSNO BARRE 1450 AM

RHODE ISLAND

WPRV PROVIDENCE 790 AM

WOON WOONSOCKET 1240 AM

NEW YORK

WCKL CATSKILL 560 AM

MAINE

WBAE PORTLAND 1490 AM

WVAE PORTLAND/BIDDEFORD 1400 AM

WZON BANGOR 620 AM

WOXO NORWAY 92.7 FM

WBCQ HOULTON 94.7 FM

SCENE SETTER

HEAD COACH CLAUDE JULIEN INTERVIEW

STARTING LINE-UPS

OPENING FACE-OFF

SPORTS HUB HEADLINES

WALK-OFF INTERVIEWS

SECOND & THIRD PERIOD FACE-OFFS

ANALYSIS OF THE FIRST TWO PERIODS

SCOREBOARDS

“THIS DATE IN BRUINS HISTORY”

NAMING RIGHTS

INTERMISSION SHOW

BROADCAST BOOTH

POST-GAME SHOW

SEAN GRANDE is entering his seventeenth season in the NBA and twelfth as the voice of the Boston Celtics, Sean Grande’s epic account of the two-month run to the 2008 World Championship, and the classic Game 7 of the 2010 NBA Finals cemented his status as one of the nation’s elite play-callers. Grande’s first stint in Boston began at Boston University where he spent seven seasons calling Terrier hockey, football and basketball on both television and radio. In 1996, he moved up Commonwealth Avenue to Boston College, as the voice of the Eagles football and hockey radio networks for three seasons until the NBA came calling. Sean is one of the most experienced play-by-play men in the business calling basketball, hockey, football, baseball, tennis, and soccer. He has made appearances on ESPN, CBS, and Comcast SportsNet

CEDRIC MAXWELL is in his nineteenth year behind the microphone as a Celtics analyst. Max has been a part of Celtics’ championships as a player, and a broadcaster from the

original Big Three to the new Big Three. He played with Bird, McHale and Parish, and has called the games of Pierce, Garnett and Allen. An integral part

of the Celtics’ return to glory in the 1980’s, Max’s twelve-year NBA career began as Boston’s first-round draft pick in 1977. An instant fan-favorite, he led

the team in scoring in 1978-79, and the NBA in field goal percentage in both 1979 and 1980. Max’s .609 mark from the floor in 1980 remains the team’s all-

time record. In 2003 his number 31 was retired by the Celtics and raised to the Garden rafters.

MASSACHUSETTS

WBZ-FM BOSTON 98.5 FM

WHLL SPRINGFIELD 1450 AM

WPKZ FITCHBURG 1280 AM

WXTK HYANNIS 95.1 FM

WSAR FALL RIVER 1480 AM

WBEC PITTSFIELD 1420 AM

WNAW NORTH ADAMS 1230 AM

NEW HAMPSHIRE

WTSL HANOVER 1400 AM

WTSV CLAREMONT 1230 AM

WEEY KEENE 93.5 FM

WTSN PORTSMOUTH/DOVER 1270 AM

WZEI LACONIA 101.5 FM

WGAM MANCHESTER 1250 AM

WGHM NASHUA 900 AM

WKXL CONCORD 103.9 FM/1450 AM

VERMONT

WCPV BURLINGTON 101.3 FM

MAINE

WJJB PORTLAND 96.3 FM

WRED PORTLAND 1440 AM

WPEI SACO 95.9 FM

WPPI TOPSHAM 95.5 FM

WLOB PORTLAND 1310 AM

WEZQ BANGOR 92.9 FM

RHODE ISLAND

WHJJ PROVIDENCE 920 AM

WOON WOONSOCKET 1240 AM

NEW YORK

WEAV PLATTSBURGH 960 AM

IN ADDITION TO 98.5 THE SPORTS HUB, BOSTON CELTICS GAMES ARE BROADCASTED ON 24 OTHER RADIO

STATIONS IN FIVE NEW ENGLAND STATES. WE’VE GOT YOUR MARKETS COVERED!

PRE GAME NAMING RIGHTS

INJURY REPORT (PRE GAME)

STARTING LINEUPS (PRE GAME)

CONVERSATION WITH BRAD STEVENS (PRE GAME)

AROUND THE LEAGUE (PRE GAME)

OPENING TIP OFF (IN GAME)

HALFTIME SHOW NAMING RIGHTS (IN GAME)

SCOREBOARD UPDATES (2) (IN GAME)

PLAYER STATS UPDATED – SCORING SUMMARY (IN GAME/POST GAME)

PLAYER OF THE GAME (POST GAME)

POST GAME SHOW NAMING RIGHTS

“GREEN” PLAYER OF THE GAME (POST GAME)

HERO AMONG US (IN GAME)

CELTICS RE-CAP (AUDIO HIGHLIGHTS) (POST GAME)

FEATURES

ON-AIR COMMERCIALS

ON-AIR FEATURE SPONSORSHIPS

PATRIOTS, BRUINS, & CELTICS PLAY-BY-PLAY

ON-SITE PROMOTIONS

PROMOTIONS AT 3RD PARTY LOCATIONS

GIFT WITH PURCHASE PROGRAMS

ONLINE ADVERTISING ON CBSBOSTON.COM

CBS LOCAL OFFERS

CBS LOCAL PAGES

THANK YOU!