2016 SWN MK

MEDIA KIT 2016

Reach higher.

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Salem Web Network (SWN) connects you with the most interactive, responsive, and engaging faith-based audience online.What began in 1999 with a single website, today consists of over 20 global brands in the faith marketplace with the ability to provide unparalleled reach for your marketing initiatives.

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39 million Facebook fans

13 million email subscribers

78 million monthly views

45 million monthly sessions

23 million monthly app sessions

7 million monthly ministry streams

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Monthly sessions = number of instances when a user is actively engaged in a month Monthly views = number of pages or screens viewed in a month

Based on average monthly traffic during 2015

BRANDS

Salem Web Network consists of the most well-known brands in the faith marketplace available across today's most popular platforms.

OUR BRANDS

Christian Lifestyle

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SWN websites are online destinations for all aspects of Christian living including Bible study, daily devotion, marriage, parenting, entertainment, news, and much more.

BRANDS

Inspirational Videos

Our largest audience segment, guests enjoy online Christian videos with faith-based, family-friendly content. When you visit GodTube.com and GodVine.com you’ll find popular videos from Christian music artists, Christian comedians, funny video clips, cute videos, and videos that truly inspire.



38 million monthly page views





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BRANDS

Ministry Resources

Our Church Products exist to serve pastors, church leaders, and ministries with online resources in the areas of preaching and teaching, media, worship, youth ministry, kids ministry, employment, and many more.

Ministry Broadcasting & Streaming

We utilize on-demand audio and video to deliver the Gospel to the masses at home and on the go. Hundreds of ministries bring in new listeners, viewers, and donors to their radio and TV broadcasts through our audience in multiple environments including including websites, mobile apps, and smart TVs.


500 thousand email subscribers



500 thousand email subscribers



SWN is on the cutting edge of digital advertising. They have served as more than an advertising provider by coming alongside our organization to be a strategic partner. Their commitment to excellence and professionalism has made them a great resource.

– Steve Peterson, Liberty University

AUDIENCE

SWN connects you with the most interactive, responsive, and engaging faith-based audience online.

OUR AUDIENCE

60% are married

51% have higher education

17% have children at home

73% attend a place of worship weekly

80% have purchased products online in the last year

63% give to non-church organizations

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AUDIENCE

GENDER

AGE

Lifestyle Demographics

74% are likely to click on online ads

52% participate in personal Bible study

86% use social media

59% consider themselves to be conservative

50% are likely to donate to charities

49% volunteer at an organization or ministry

64% Female 36% Male

34% 65 and older 35% 55–64 4% 18–348% 35–4419% 45–54

Findings based on 2015–2016 audience survey

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DENOMINATION

RACE

EDUCATION

AUDIENCE

69% Caucasian 4% Hispanic 3% Asian/Pacific 13% Other11% African American

39% High School 15% Graduate 10% Other17% Associates 19% Bachelor’s

25% Baptist 8% Catholic 7% Pentecostal 41% Other19% Nondenominational

AUDIENCE

Church Leadership

23% senior pastor

14% music/worship pastor

13% media ministry

10% children’s ministry

8% teacher or lay leader

Salem Web Network is known for reaching top-level decision makers within the church. From senior pastors to church administration, today’s church leaders turn to SWN’s pastor resources for ministry tools, insights, and recommendations.

Salem Web Network is one of our core partnerswhen it comes to reaching a Christian audience.

The ability to connect with the largest faith-based audience on the web has allowed us and our clients the chance to develop meaningful relationships that make an eternal difference. It’s a genuine partnership that unquestionably helps impact ministry growth.

– Trent Dunham, Dunham & Company

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RATES

We strive to maximize your brand's performance across multiple touch points and advertising options. Our audience is your audience. Your goals are our goals. Your success is our success.

ADVERTISING RATES

Run of Network Banner Ads various IAB standard ad sizes

Mobile/App Banner Ads 300 × 250 and 300 × 50 sizes

Targeted Banner Ads (site/channel) various IAB standard ad sizes

Desktop/Tablet Interstitials various ad sizes up to 684 × 480

Mobile/App Interstitials various ad sizes up to 1024 × 768

Sponsored Display Ads various IAB standard ad sizes

Native Custom Content Display Ads

Video Page Skins

Display Advertising

General Audience Subscribers delivered to 3,000,000+ email subscribers

Pastor Audience Subscribers delivered to 150,000+ email subscribers

Targeted Audience Subscribers target by interest, geography, or demographics

Banner Ads in eNewsletters target by engagement, interest, geography, or demographics

Sponsored Video Ads in eNewsletters

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Email Advertising

$30 CPM delivered to


$45–$165 CPM target by interest,

$15–$100 CPM target by target by

$15 CPM

$7 CPM delivered to




$30 CPM 300 × 250


$30 CPM

$10,000/day

CPM = Cost Per Thousand

RATES

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RATES

A Targeted Banner Ads $11 CPM

B Mobile/App Banner Ads $10 CPM

C Sponsored Display Ads $30 CPM

A

B

C

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RATES

D Desktop/Tablet Interstitials $30 CPM

E Mobile/App Interstitials $30 CPM

D

E

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RATES

F Video Page Skins $10,000/day

G Native Custom Content Display Ads $30 CPM

G

F

Sponsored content across the site links

to article pages complete with

roadblock banner ad coverage

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RATES

H Banner Ads in eNewsletters $15–$100 CPM

I Sponsored Video Ads in eNewsletters $15 CPM

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[email protected]

111 Virginia Street, Suite 500 Richmond, VA 23219

salemwebnetwork.com

Documents

2016 SWN MK