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media kitADVERTISING OPPORTUNITIES WITH METSERVICE
2017
MetServiceMetService is New Zealand’s trusted weather authority. The website metservice.com is one of the most popular websites in New Zealand and is where people come to help them plan their day, whether that’s doing something active, hanging out the washing, building a deck or moving the livestock – New Zealanders love the outdoors!
MetService products are continuously being updated with new information and features to ensure they offer continued value to visitors. At MetService we’re always open to new advertising ideas and trying something different. We’re committed to ensuring metservice.com is a great place for our visitors and advertisers.
Sources: Google Analytics March 2017, Demographics Google Analytics 26 March - 1 April 2017
Weekly breakdown of PI’s & UB’s
Gender
Age
Audience & demographics
Rates $$$25.4M 6.9M224K 61.9KMONTHLY PI’S MONTHLY PI’SAVERAGE DAILY UB AVERAGE DAILY UB
METSERVICE.COM MOBILE WEBSITE
26 March - 1 April 2017 metservice.com m.metservice.com
Section UB’s PI’s UB’s PI’s
Towns & Cities 561,787 3,586,232 172,544 921,345
Maps & Radar 186,467 930,357 22,097 259,608
Homepage 211,030 571,616 57,188 137,023
Rural 82,775 291,300 31,018 118,914
Ski & Mountain 15,060 35,103 7,964 27,157
Marine & Surf 38,821 137,667 21,839 75,692
Video 5,400 7,044 - -
Australia 5,832 25,685 - -
Desktop Mobile Website MetService App
Male Female Male Female Male Female
52% 48% 39.1% 60.9% 63.4% 36.6%
Age Desktop Proportion of visitors
Mobile Proportion of visitors
MetService App Proportion of visitors
35-44 years 23% 32% 23%
45-54 years 22% 26% 22%
25-34 years 21% 19% 19%
55-64 years 17% 10% 18%
65+ years 11% 8% 14%
18-24 years 6% 4% 4%
Rates $$$15.3M 165.7KMONTHLY PI’S AVERAGE DAILY UB
METSERVICE.COM
Towns & CitiesThe Towns and Cities section is where people get their local forecasts. Visitors to this section are highly educated. There is a slightly higher female skew and there is a higher than average representation in the 25-64 age range.
There are a number of ways to customise your advertising on this section. We have the ability to integrate live weather information into your ad placements, or show different creative based on the weather*. You can choose to advertise on specific locations to limit your advertising to those regions which are relevant to your business. There are also opportunities on the MetService mobile website, which is a popular channel – particularly over long weekends and holidays.
Sources: Google Analytics March 2017
Towns advertising opportunities• Billboard, big banner and mrec advertisements• Full page takeovers• Sponsorships• Expandables• Mobile website advertising• iPad app advertising• Weather-targeted advertising• Geo-targeted advertising
*Customised integration requires advanced booking, and may incur additional charges if requiring developer time.
Towns & Cities (mobile)
Sources: Google Analytics March 2017, Firebase October 2017, iTunes Connect & Google Play October 2017.
Towns mobile advertising opportunities
Towns iPad advertising opportunities
• Tile & mrec advertisements• Sponsorships• Interstitials• Geo-targeted advertising• Weather targeting
• Leaderboard, Big Banner & Billboard• Mrec• Interstitial • Geo-targeted advertising• Weather targeting
IPAD APP (FREE)
3.2M
4M 52K48.8K 389KMONTHLY PI’S AVERAGE DAILY UBAVERAGE DAILY UB DOWNLOADS
MOBILE WEBSITE IPAD APPMOBILE APP
CONTACT US FOR THE LATEST DAILY UB’S & DOWNLOAD NUMBERS
Maps & Radars
Rain and wind information is very important to New Zealanders and people love seeing things visually. Maps & Radars is our second most popular section after Towns and Cities. 68% of all visitors to this page are male.
From knowing what to wear, to whether essential jobs can be done or deciding on weekend activities, rain is often the determining factor, which explains why this section is more popular than the Homepage!
Sources: Google Analytics March 2017
Rates $$$3.8M 1.1M43.2K 4.77KMONTHLY PI’S MONTHLY PI’SAVERAGE DAILY UB AVERAGE DAILY UB
METSERVICE.COM MOBILE WEBSITE
Maps advertising opportunities
• Billboard, big banner and mrec advertisements• Full page takeovers• Mobile website advertising
HomeThe Home page of metservice.com is the entry page for a lot of people and it attracts a wide variety of people needing to check different types of forecasts for their daily activities. Some of our most creative campaigns happen on the home page, as the map of New Zealand and the ocean/sky can create a great canvas for advertising ideas.
Sources: Google Analytics March 2017
Home page advertising opportunities
• Big banner and mrec advertisements• Expandable banner• Homepage takeover• Weather targeting• Mobile interstitial and banner advertising
Rates $$$2.4M 606K574K 50.5KMONTHLY PI’S MONTHLY PI’SMONTHLY UB’S AVERAGE DAILY UB
METSERVICE.COM MOBILE WEBSITE
Rural advertising opportunities
#1 Rural Website in NZ Metservice.com is the most preferred website for rural content. There’s no doubt that weather is a top concern for farmers needing to manage risk to land, livestock and machinery. The rural section on metservice.com is bigger than any other rural wbsite in New Zealand
The Nielsen Rural Survey 2016 revealed visitors to the Rural section are: 65% Farm Owners, 9% Farm Managers, 8% Sharemilker/Contract Milker.
Sources: Google Analytics March 2017, Nielsen 2016 Rural Survey
1.2M 513K23.8K 20.8KMONTHLY PI’S MONTHLY PI’SAVERAGE DAILY UB AVERAGE DAILY UB
METSERVICE.COM MOBILE WEBSITE
• Billboard, big banner and mrec advertisements• Full page takeovers• Sponsorships• Monthly Outlook email advertising• Expandables• Mobile website advertising• Geo-targeted advertising• Weather targeting
• 53% beef• 42% sheep • 40% dairy
• 14% other livestock• 15% horticulture• 14% cropping/arable
Types of stock:
46% of visitors to metservice.com/rural are the sole decision maker in maintenance, 39% in farm supplies.
#1 Snow Website in NZ The snow section on metservice.com is bigger than any other New Zealand snow website. From skiers and snowboarders to trampers and day walkers, this section is popular with adventure seekers who like to get outdoors. The audience are highly educated, highly represented in the 25-54 age group and 55% of visitors to this section are male.
The MetService Snow App is one of our most popular apps with over 200,000 downloads.
Sources: Google Analytics July 2017, iTunes Connect July 2017*, Google Play Store July 2017*. Facebook Insights August 2016.
Snow advertising opportunities• Billboard, big banner and mrec advertisements• Sponsorships• Full page takeovers• Email advertising• Expandables• Mobile website advertising• Mobile app advertising and sponsorship• Geo-targeted advertising
730K 287K265K11.4K 200K*3.69KMONTHLY PI’S MONTHLY PI’SMONTHLY PI’SAVERAGE DAILY UB DOWNLOADSAVERAGE DAILY UB
METSERVICE.COM MOBILE APPSMOBILE WEBSITE
#1 Marine Website in NZ This is a popular section for boaties, fishing enthusiasts, surfers and those who participate in other water sports. Recreational fishing is the 5th most popular recreation activity for adult New Zealanders and it’s estimated trip related spending equates to over $352M per annum, nationally. This section is particularly popular from October to April. 66% of visitors to this section are male.
Sources: Google Analytics January 2017, iTunes Connect June 2017*, Google Play Store June 2017*, NZ Marine Research Foundation, NZ Fishing Economic Report 2016
Marine advertising opportunities• Billboard, big banner and mrec advertisements• Full page takeovers• Sponsorships• Expandables • Mobile website advertising• Mobile app advertising and sponsorship
1.6M 822K883K26.4K 216K*11.9KMONTHLY PI’S MONTHLY PI’SMONTHLY PI’SAVERAGE DAILY UB DOWNLOADSAVERAGE DAILY UB
METSERVICE.COM MOBILE APPSMOBILE WEBSITE
MetService TVThere are a lot of opportunities to get involved with MetService TV from sponsored shows, to pre-roll advertising and advertising on the website pages, we are flexible with incorporating new ideas too. Our presenter, John Law is a qualified meteorologist and TV weather presenter. We produce the following forecast shows: National, Auckland, Wellington, Christchurch, Hamilton, Tauranga, Nelson, Dunedin, Rural, Marine, Pacific, Australia, Snow (winter) and Severe Weather videos when applicable.
Sources: Google Analytics March 2017
32K 38,449908MONTHLY PI’S MONTHLY PLAYSAVERAGE DAILY UB
METSERVICE.COM VIDEO STREAMS
TV advertising opportunities• Billboard, big banner and mrec advertisements• Video pre-rolls• Sponsorships • Geo-targeted advertising
AustraliaThis is one of our newest sections and is targeted at people travelling to Australia for a holiday. The design of these pages is bright and fresh and is almost a website within a website.
Sources: Google Analytics March 2017
65K 668MONTHLY PI’S AVERAGE DAILY UB
METSERVICE.COM
Australia advertising opportunities• Billboard, big banner and mrec advertisements• Sponsorships
Updated: 17 October 2017
Clarissa Ferguson (Wellington)Interactive Key Account ManagerMobile 027 518 5426Direct +64 4 470 0735Email [email protected]
Nicki Lambert (Auckland)Interactive Key Account ManagerMobile 021 0200 8000 Email [email protected]
Mel Graham (Auckland)Interactive Key Account ManagerMobile 027 518 5424Email [email protected]
Hayleigh Kelly (Auckland)Interactive Direct Key Account ManagerMobile 021 427 0311Email [email protected]
Contact us
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