2017 Hampton Classic Sponsor Report - Cloud Object Storages3.amazonaws.com/.../818/2017_Hampton_Classic_Sponsor_Report_2.pdf · 2017 Sponsor Report / 5 Electronic Media Hampton Classic’s

2017 Sponsor Report / 1

2017 HAMPTON CLASSIC SPONSOR REPORT

2 / 2017 Sponsor Report


2017 HAMPTON CLASSIC SPONSOR REPORT

Dear Sponsor,

Th ank you so much for your support of the 42nd annual Hampton Classic Horse Show, and your role in ensuring it was a truly successful event.

Our world-class equestrian competition attracted approximately 50,000 attendees over the course of the 8-day event. Com-petition commenced with 100 lead-liners on Opening Day in our Grand Prix Ring. We were thrilled to continue with two exciting competitions we unveiled last year – the $30,000 Boar’s Head Jumper Challenge presented by Dan’s Papers in the Grand Prix Ring and the $10,000 Marders Local Hunter Derby in the Anne Aspinall Ring.

Th e Hampton Classic welcomed Blue Shoe Strategy on-site this year during the show to manage our social media campaign. As a result, the horse show enjoyed a greatly enhanced presence on social media platforms with video interviews, extensive Instagram stories, the establishment of a SnapChat channel, and other special features.

Th ank you to some of our key new sponsors – American Express, who entertained in their Chalet all week, LeSportsac, who provided the championship bags and sponsored the $15,000 Speed Derby, Montauk Tackle Co. who provided our crew shirts, gift s for the Adoption Day horses, and had on-site boutique space, and CWD, who co-sponsored the Rider’s Lounge with Der Dau. Noosa Yoghurt was also a welcome new presence, off ering complimentary breakfast in our VIP tents and product samples around the grounds.

We’d also like to thank Longines for their continued support of the Hampton Classic. Th ey awarded six watches to Hampton Classic competitors. Longines also provided world-class timing services as the offi cial time-keeper of the Hampton Classic, and more than a dozen fl at-screen TV’s around the show grounds so everyone could catch the competition. For those who couldn’t attend the event in person, Longines was our offi cial media sponsor, allowing for complimentary live streaming of all Grand Prix ring events, and support of WVVH Hampton Television’s local coverage.

We truly appreciate the entire roster of Hampton Classic sponsors. We wouldn’t have a successful show without your support and involvement. We hope you will continue to work with us next year and into the future. Mark your calendars now for the 2018 Hampton Classic, August 26 through September 2.

All the best,

Photo credits (clockwise from top left ):Shawn McMillen Photography, Claudia Parks, Kiera Hughes, Jon Kassel, Shawn McMillen Photography, Lisa Tamburini, Claudia Parks, Priscilla Degan, Lisa Tamburini (center) Claudia Parks

Shanette Cohen Executive Director OPENING LETTER


Aden Brook

Air Charter Service

Alessandro Albanese

American Express

Americana Manhasset

Th e Atlantic Hotel

Avenue on the Beach

Beach Magazine

Berkshire Hathaway HomeServices New York

Blue Shoe Strategy

Boar’s Head

Bridgehampton National Bank

Barbara Bellin House Portraits

Beval Saddlery Ltd.

Th e British Virgin Islands

Brown Harris Stevens

CWD

C. Gaynor Construction Services

Campbell Stables

Capital One

Chateau D’Esclans

Citarella

Th e Cozy Cottages

Dana Trotter, Realtor

Dan’s Papers

Der Dau

Devoucoux

Douglas Elliman Real Estate

Th e East Hampton Star

Equestrian AID Foundation (partner)

EQ

Equis

EQUUS Foundation (partner)

Essentia

FarmVet

Francis Hoet

Fresh Coat Nail Spa

GOS Technical Services

Gigi New York

Th e Great East End Swing Set & Shed Co.

Great Southwest Equestrian Center

Hamptons Cottages & Gardens

Hampton Jitney

Hamptons Magazine

Hermès

Horse Network

Hospital for Special Surgery

Hunt Ltd.

iEquine

Jaguar

Land Rover

LeSportsac

LONGINES

M. Gemi

Marders

Maria Mendelsohn

Marsh

Milk Pail & Amy’s Flowers

Montauk Tackle Co.

Morgan Stanley

Noelle Floyd

Newsday

Noosa Yoghurt

Nuzzolese Bros. Ice

On Montauk

Organically Green

Palm Beach International Academy

Palm Beach Masters

Panera

Peconic Bay Northwell Health

Robbins Wolfe

Rose Hill Farm

Sea Shore Stables

SHF Enterprises, Inc.

ShowNet

Sidelines

Simple Vodka

Sotheby’s International Realty

Southampton Long Island Hotel

SOVARO®

Southampton Animal Shelter Foundation

Split Rock Show Jumping Tour

Stony Brook Southampton Hospital

Streamhorse TV

Styleliner

Titan Global Security

Triple Crown Custom

Triple Crown Nutrition

Jos. M. Troff a

U.S. Open Golf

Vested Business Brokers

WELJ

WSHU

WVVH

WÖlff er Estate Vineyard & Stables

2017CORPORATE SPONSORS


On June 26, 2017 the Hampton Classic Horse Show hosted its annual Corporate Sponsor Workshop at the New York Junior League Headquarters in New York City. More than 60 sponsors attended this gathering, which featured guest speakers and the Classic’s management team, with an emphasis on assisting spon-sors in getting the most out of their Hampton Classic partner-ship.

Sean Hurley, CEO of Horse Network, provided valuable informa-tion about how to activate sponsorships across digital platforms (Facebook, Twitter, Instagram) at the Hampton Classic.

Steve Bernstein, of Stony Brook Southampton Hospital, spoke about the hospital’s presence at the Hampton Classic as a long-time part-ner. He specifi cally focused on how they activated their hospitality at the show, their booth in the Garden, and the plans for the Hospital’s upcoming expansion and partnership with Stony Brook Medicine.

Immediately following the presentations, attendees had an opportu-nity to network with one another and enjoy a delicious meal in the beautiful Junior League townhouse.

SPONSOR WORKSHOP 2017

Shanette Cohen welcomes the workshop attendees.

Sean Hurley gives the Keynote Address.

Reyna Stein (center), with British Virgin Islands Tourism Board representatives, Shonda Maduro and Perla George.

Katharine Riggle & Barbara Wye, Berkshire Hathaway Home Services

New York

Charlotte Manchester & Alex Niese, Noosa Yoghurt

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Th e Hampton Classic Horse Show executes an extensive advertising campaign throughout the East End of Long Island, in the greater New York Area, and through equine media outlets with a much larger reach. Some ads appear courtesy of our sponsors with whom we have trade relationships, and other ads are part of a paid advertising campaign. Th e Classic’s advertising placements this year included placements in local media outlets as well as in a variety of national and regional publications. In addition, Hampton Classic ran extensive radio and television advertising on Long Island and in New York City.

·RADIO·Commercial spots ran on a number of Eastern Long Island radio stations, including WBAZ and WEHM (Long Island Radio Broad-casting), WELJ, and WLNG. Vignettes featuring Hampton Classic highlight events ran on Peconic Public Broadcasting 88.3 and WSHU.

·TELEVISION·In advance of the 2017 Hampton Classic, television ads were presented by WVVH Hamptons Television. A 30 second commercial for the Classic aired hundreds of times on WVVH locally and in Manhattan. Hampton Classic partner, WVVH Hamptons Televi-sion also invested in a co-branded promotional 30-second spot that aired 438 times during 8/21-9/3 leading up to the Classic. Spots aired on the following networks: AMC, Animal Planet, Bloomberg, CNBC, CNN, Fox Business, MSNBC, NatGeo, Weather Channel and WVVH.

·PRINT·

Publication Location Placements Circulation

Avenue New York, NY 1 36,000Bay Street Th eatre Sag Harbor, NY 2 10,000Beach Magazine New York, NY 2 30,000Dan's Papers Southampton, NY 4 45,000EAST East Hampton, NY 2 20,000Guild Hall East Hampton, NY 1 26,000HAMPTONS New York, NY 8 40,000Hamptons Int'l Film Festival Southampton, NY 1 5,000HC&G New York, NY 3 40,000Newsday Melville, NY 4 437,000Newsday’s Luxury Living Melville, NY 1 25,000Purist Southampton, NY 1 30,000SH Hospital Event Journal Southampton, NY 1 750Sidelines Wellington, FL 3 24,000Today's Equestrian Eastchester, NY 1 10,000WIHS Program Washington, DC 1 1,500

Print·Radio·Television ADVERTISING & PROMOTION


·INTERNET & E-BLASTS·Th e Hampton Classic website (designed by iE-quine) off ered competition schedules and re-sults, photographs, general show information (including listings of boutique vendors, history, and accommodations) and sponsorship and advertising information. Corporate partners were highlighted with scrolling logos on the homepage and on the corporate sponsors tab. Longines provided a “countdown” to the event, and had a clock-face to tell the current time.

Th e Hampton Classic sent out a handful of “blast” emails to the Hampton Classic’s email database. Th ese email blasts oft en updated subscribers on developments at the show while tying in a special off er or invita-tion from a sponsor.

·GILTCITY·For the seventh year, Hampton Classic was promoted as part of a special off er from GiltCity, where their subscribers could purchase discounted car-load week passes or a second-row VIP table on Opening Day, August 27. Th e “fl ash sale” through GiltCity served as an awareness builder to the site’s affl uent subscriber base.

·AMERICAN EXPRESS·American Express provided a special off er for its Platinum and Centu-rion card members to enjoy a Hampton Classic experience in the Amer-ican Express Chalet on Grand Prix Sunday. All card holders were able to purchase hospitality in the Chalet on other days of the show. Th ese off ers were extended through direct communications to American Ex-press card holders.

ADVERTISING & PROMOTION


Electronic Media

Hampton Classic’s Facebook Live coverage of the leadline reached more than 100,000 people and was viewed more than 45,000 times.

Th is post was one of a Facebook series called “#Meet Th e Rider” with a picture and fun fact

about various exhibitors.

·SOCIAL MEDIA - FACEBOOK·Th e Hampton Classic’s Facebook page, now in its eighth year, has more than 22,000 followers. Th e Classic’s Facebook page includes photos, updated infor-mation, and discussion topics year-round. Th is year, the Hampton Classic again utilized the Facebook Live feature to match riders with charities for the “Jump for Charity” inventive at the show – the draw received more than 5,000 views. Hampton Classic initiated a number of Facebook ad buys and “promoted posts” this year, leading to a signifi cantly enhanced “reach.” During the show, Blue Shoe Strategy took over the Classic’s Facebook page, and added more live video content and other programming.

·SOCIAL MEDIA - INSTAGRAM·Th e Hampton Classic’s Instagram account reached more than 16,000 followers. Th e Hampton Classic continued to utilize In-stagram Stories this year, which provided video content to supplement the beautiful images of the show. Th e Hampton Clas-sic’s Instagram showcases images of the show grounds throughout the year, and as the building process is underway over the summer. Photos depicted the grounds growth from an empty fi eld off -season be-ing built up to a “mini-city” as the show approached.

·SOCIAL MEDIA - INSTAGRAM STORIES·Hampton Classic utilized Instagram Stories to keep followers apprised of com-petition updates, vendor offerings, and other happenings around the show-grounds.


ADVERTISING & PROMOTION

SOCIAL MEDIA - SNAPCHAT·Hampton Classic added Snapchat to its social media channels this year begining on Opening Day. During the 8 days of the Hampton Clas-sic, we amassed 430 follow-ers, who were driven to the platform through promotion on Insta-gram and an image of the Hampton Classic’s snapchat barcode posted at all in-gates. In addition, popular competitors, Lauren Fischer and Gia Rinaldi each “took over” the channel for a day, and drove their followers to the Hampton Classic’s Snapchat. Th e engagement of the followers was excellent as virtually every follower viewed every snap posted.

Hampton Classic instagrammed Brianne Goutal’s retirement of her horse Onira and reposted exhibitor, Nilani Trent’s picture of her horse and Southampton Town Police.

Above are two examples of popular Instagram stories.


Electronic Media

Snapchat takeover announcement by Gia Rinaldi and Lauren Fischer (left )

·SOCIAL MEDIA - TWITTER·Th e Hampton Classic also utilizes Twitter during the show. Th is year, the Hampton Classic provided its followers with real-time competition updates during the show week for all of its major competitions through Twitter. And, dozens of additional tweets and re-tweets were initiated to highlight winners, sponsor activities, shopping, and other happenings around the Hampton Classic show grounds.


·GIGI NEW YORK·GiGi New York created a beautiful custom bag featuring poster image by artist Lynn Mara.

·MONTAUK TACKLE SADDLE PADS·Montauk Tackle Co. created saddle pads for the horses participat-ing in Adoption Day featuring the Hampton Classic logo, the Mon-tauk Tackle Co. logo, and the EQUUS Foundation logo. Th ey also produced shirts for EQUUS Foundation volunteers.

·LONGINES BUS WRAPS·Longines wrapped two Hampton Jitney buses, promoting their partnership with the brand as Offi cial Timekeeper.

·AIR CHARTER SERVICE·Air Charter Service promoted a special off er on their website to charter a private jet to the Hampton Classic.

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ADVERTISING & PROMOTION Cross Promotions


www.hamptonclassic.com

#hamptonclassic

Bridgehampton, NY

FEATURING!

$30,000 Boar's Head Jumper Challenge

$10,000 Marders Local Hunter Derby

$40,000 SOVARO® Speed Stake

$50,000 LONGINES Cup

$300,000 Grand Prix

THE HAMPTON CLASSICAUGUST 27 - SEPTEMBER 3

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Sample Advertisements ADVERTISING & PROMOTION


ADVERTISING & PROMOTION©

2016

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www.hamptonclassic.com

#hamptonclassic

Bridgehampton, NY

THE HAMPTON CLASSICAUGUST 27 - SEPTEMBER 3


Sample Advertisements


Approximately 450 working posters were displayed in retail locations and other high traffi c areas throughout the East End of Long Island.

THE HAMPTON CLASSIC AUGUST 27 - SEPTEMBER 3, 2017

Hampton Classic Horse Show, Inc.

240 Snake Hollow Road Bridgehampton, NY 11932

631.537.3177

[email protected]

Photos courtesy of (clockwise from top) Kate Soroka, Richard Lewin, Kristin L. Gray, Shawn McMillen Photography, Priscilla Degan, Kristin L. Gray, Richard Lewin, Shawn McMillen Photography

Sunday 8/27 - Wednesday 8/30Hampton Classic Opening Day

$10,000 Marders Local Hunter Derby

$30,000 Boar’s Head Open Jumper Challenge

Leadline Divisions

Amateur & Professional Hunter Divisions

Thursday 8/31 - Saturday 9/2 Show Jumping & Hunter Classes

$40,000 SOVARO® Speed Stake

Great Southwest Equestrian Center

rpresented by LONGINES

$50,000 LONGINES Cup

Saturday 9/2Kids Day

(10 am-2 pm)

Music by Jarrell Entertainment

Long Island Livestock Co. Animals

The Amazing Zola

Boar’s Head Snack Packs

Grand Prix Sunday 9/3$10,000 Hermès Hunter Classic

$25,000 Campbell Stables Show Jumping Derby presented by Boar’s Head

$300,000 HAMPTON CLASSIC GRAND PRIX presented by

General Admission$10/person or

$20/carloadno dogs allowed in the

Grandstands, Bleachers,

Tents

Grand Prix Reserved Tickets$35 or $45 available for purchase online through 8/25 or

show.

Daily Attractions

Sag Harbor Food Pantry Donations

Bring 3 or more non-perishable items and gain entry for a

carload of people on Tuesday &

accepted all week at will-call

showgrounds.

Advertising Poster ADVERTISING & PROMOTION


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1. Mariska Hargitay, Samantha Yanks, & Brooke Shields, 2. David Yurman & granddaughter, 3. Christy Turlington, 4. Kedakai & James Lipton, 5. Dennis Suskind, Jimmy Fallon & Alan Keeley, 6. Michael Bloomberg & Diana Taylor,

7. Donna Karan, Don Lemon, Luanne Delesseps, 8. Stewart F. Lane & Bonnie Comley, 9. Elisa DeStefano

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CELEBRITIES & SOCIALITES 2017

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Th e Hampton Classic is a 501(c)3 non-profi t corporation with a two pronged mission – to put on the best horse show pos-sible and to support other non-profi t organizations.

·BOUTIQUES GIVE BACK·A number of Hampton Classic sponsors with on-site boutique space donated a portion of their sales to charities affiliated with the show, including the EQUUS Foundation and the Equestrian AID Foundation.

·DONATIONS·Th e Hampton Classic gives away VIP ticket packages (good Tuesday – Satur-day) to charity auctions, valued at $2,500 per package, and a gift package of a general admission pass for the week, a poster, and a program, valued at $150, for charity raffl es. Th e Classic donated approximately $195,000 worth of VIP packages, and raffl e packages for the 2017 show.

·JUMP FOR CHARITY·For the second year, the Classic off ered “Jump For Charity”. Pre-sented by Sea Shore Stables, the Jump for Charity paired ten rider “captains” randomly with 10 select charities. Each captain signed 30 baseball caps customized with their paired charity’s color and logo. On Th ursday, the remaining open jumper riders compet-ing in the $86,000 Douglas Elliman Grand Prix Qualifi er pre-sented by LONGINES, were paired randomly to the ten charities as well. Th e three riders who had the best results in the qualifi er won money for their paired charity, with 100% of the proceeds raised from the sale of autographed Jump for Charity baseball hats distributed to the winners. Th e winning charity, the Michael

J. Fox Foundation for Parkinson’s Research, won more than $16,000 thanks to Daniel Bluman’s fi rst place fi nish, Rerun Th or-oughbred Rescue received $2,000 due to Darragh Kerins’ second place fi nish, and Catherine Tyree’s third provided a $1,000 contribution to the Southampton Animal Shelter Foundation. Team captains & charities included: Team Georgina Bloomberg – Equestrian AID FoundationTeam Lucy & Mario Deslauriers – Rerun Th oroughbred RescueTeam Ramiro Quintana – Michael J. Fox FoundationTeam Andrew Welles – HEART Equine Ambulance

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CHARITABLE COMPONENTS

Montauk Tackle donated a portion of sales from their on-site boutique to the EQUUS Foundation.

A donation to “sponsor a hole” at the Bridgehampton Child Care & Recreational Center Golf Outing.


Team Molly Ashe Cawley – CTREETeam Danielle & Jimmy Torano – EQUUS FoundationTeam Catherine Tyree – Southampton Animal Shelter Foundation Team Shane Sweetnam – Church Street School for Art & MusicTeam Callan Solem – New York Junior LeagueTeam McLain Ward – Save our Seahorses, Cornell Cooperative Extension for Marine Research

·SAG HARBOR FOOD PANTRY·For the past six years, we have partnered with

the Sag Harbor Food Pantry. On Tuesday and Wednesday, a full carload of people is admitted at no charge when three or more non-perishable items are donated.

·STONY BROOK SOUTHAMPTON HOSPITAL·As the Hampton Classic’s “Offi cial Community Partner,” Stony Brook Southampton Hospital has a booth on-site to accept donations and in-form visitors about the services of their hospi-tal, receives VIP tables to interact with donors and other stake holders, and receives compli-mentary admission for all hospital employees. Th e Classic also makes an annual fi nancial con-tribution to the hospital and has given more than $2 million since the partnership began.

Donations & Community Partners

McLain Ward signs his team’s Jump For Charity caps

Britta Lippert from Sea Shore Stables presents the $11,300 check to Team Fox for Parkinson’s Research.

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HOSPITALITY VIP Table & Chalet Examples

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May 30, 2017 Offi cial Poster Artist Announced for 2017 Hampton Classic Horse Show June 20, 2017 Hampton Classic Horse Show Returns for 42nd Year July 6, 2017 Hampton Classic Horse Show to Host Second Annual Jump for Charity Riders Selected to Ride for Charities in the $86,000 Douglas Elliman Grand Prix Qualifi er presented by LONGINES July 31, 2017 Dogs, Cats, and Horses…Oh My! Hampton Classic Horse Show to Host 7th Annual Animal Adoption Day August 08, 2017 World-Class Riders Coming to Hampton Classic Horse Show Olympic, World, and Pan American Games Medalists to Compete for Top Prize Money and Titles August 14, 2017 Opening Day at Hampton Classic Horse Show to Feature Exciting Jumping and Local Day Classes Plus a New Dressage Exhibition August 27, 2017 Hampton Classic Horse Show Begins Summer’s Last Hurrah August 27, 2017 Amanda Derbyshire Streaks to Victory in the $30,000 Boar’s Head Open Jumper Challenge presented by Dan’s Papers August 28, 2017 Local Day at the Hampton Classic Showcases the Very Best From the Community August 28, 2017 Long Island Riders with Disabilities Crowns Champions at the Hampton Classic Horse Show August 28, 2017 Dogs, Cats and Horses all Looking for Forever Homes on Adoption Day at the Hampton Classic August 29, 2017 Sovaro Awarded Best Boutique at Hampton Classic Horse Show August 29, 2017 Risks Pay Rewards for Show Jumpers at the 42nd Hampton Classic Horse Show August 30, 2017 Sweetnam’s Bold Move Earns him the Win in the $10,000 Palm Beach Masters Open Jumper Class at the Hampton Classic August 30, 2017 Scott Stewart Continues Winning Ways at the Hampton Classic August 31, 2017 Daniel Bluman Executes the Plan to Capture the $40,000 SOVARO® FEI Speed Stake at the Hampton Classic September 1, 2017 McLain Ward Captures the $15,000 LeSportsac Speed Derby Friday Morning at the Hampton Classic September 1, 2017 Hunter Champions Crowned at the Hampton Classic September 1, 2017 Daniel Bluman takes the $86,000 Douglas Elliman Grand Prix Qualifi er - CSI**** presented by Longines at the Hampton Classic September 2, 2017 Kids’ Day at the Hampton Classic Delights, Amazes and Astounds Children of All Ages September 2, 2017 Annabel Revers Rises to the Top in the Great Southwest Equestrian Center Equitation Championship at the Hampton Classic September 2, 2017 Ireland’s Shane Sweetnam Captures the $50,000 Longines Cup at the Hampton Classic September 3, 2017 Emma Kurtz and Due West take the $10,000 Hermes Hunter Classic at the Hampton Classic Horse Show Lucador named Grand Hunter Champion September 3, 2017 Yasmin Rizvi Wins the $25,000 Campbell Stables Show Jumping Derby presented by Boar’s Head at the Hampton Classic Horse Show September 3, 2017 Th ree Times a Winner for Daniel Bluman, aft er taking the $300,000 Hampton Classic Grand Prix CSI**** presented by SOVARO® Brianne Goutal and McLain Ward round out the top three aft er the nail-biting jump-off round. September 7, 2017 Daniel Bluman’s Win in the $300,000 Hampton Classic Grand Prix, Presented by Sovaro, Highlighted 42nd Annual Hampton Classic

Th e Hampton Classic executed an extensive media campaign, issuing approximately 250 credentials to the working media, who worked on-site in the ringside LONGINES Media Tent. In addition to supporting the media’s professional needs with covering the show, the Hampton Classic treated the media to an Opening Day luncheon sponsored by Robbins Wolfe Eventeurs and a media luncheon sponsored by Panera Bread on Grand Prix Sunday.

Th e Hampton Classic Press Offi ce prepared and distributed press releases prior to, during, and following the show. All Hampton Classic releases, as well as press releases from Hampton Classic Sponsors, were made available to the media through an electronic press kit on the Hampton Classic website. Hampton Classic’s press release subjects and distribution dates are included below.

MEDIA Campaigns & Press Releases


·VIP LOUNGE·Tuesday through Th ursday of the show week, Robbins Wolfe Eventeurs off ered a ticketed buff et for VIP guests.

Friday through Sunday of the show week, Longines showcased their impressive collection of watches and gave LONGINES rep-resentatives the chance to interact with Hampton Classic VIP tent patrons at the end of the week. For the fi rst time, the beautiful timepieces were also available for purchase.

·HAMPTON CLASSIC PATIO·Th e Hampton Classic Patio hosted two diff erent sponsors during the show week. On Opening Day, Tuesday and Wednesday, the USGA promoted the U.S. Open Golf Tournament which returns to Shinnecock in 2018. Attendees had the chance to take pictures with the trophy, and learn more about the tournament.

On Th ursday through Grand Prix Sunday, Dana Trotter of Sotheby’s International Realty hosted a lounge space where attendees could relax, charge their phones, and learn more about her listings and the East End’s real estate market.

ON-SITE VISIBILITY

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Activities

·COURSE WALKS·Hampton Classic VIP patrons enjoyed the opportunity to walk show-jumping courses prior to the start of a specifi c competition. Ex-perienced competitors and show offi cials were on-hand to educate these guests on how a rider and horse might negotiate the course of jumps.

·STONY BROOK MEDICINE·Hampton Classic partner, and provider of our on-site First Aid and ambulance service, Stony Brook Medicine also had a photo booth in the kids’ tent on Friday of the show week.

·CITARELLA COOKIE DECORATING·On Opening Day, August 27, Citarella provided a cookie decorating station in the Exhibition Tent. Children were able to produce their own colorful creations using Citarella ingredients including frosting, jelly-beans, and sprinkles, all under the supervision of the head pastry chef from the Bridgehampton store. Themed to commemorate the Hamp-ton Classic and the beautiful East End of Long Island setting, the deli-cious cookies were a tasty souvenir for children to take home.

·PECONIC BAY MEDICAL CENTER·Representatives from Peconic Bay Medical Center conducted a “teddy bear clinic” on Opening Sunday of the show week. Children learned how to tend to wounds using the bears. Each child received a certificate of completion, as well as the teddy bear.

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On Thursday, Peconic Bay Medical Center held “are you fitter than a 5th grader” in the Kid’s Tent. Spectators participated in exercises including pushups and hula hooping. PBMC maintained a leaderboard during the activity, and distributed prizes to contestants.

·LONG ISLAND SHOW SERIES FOR RIDERS WITH DISABILITIES (LIHSSRD)·For the eleventh year, the Hampton Classic hosted the LIHSSRD Finals, sponsored by Bridgehampton National Bank. Held in Jump-er Ring II, the day's events could be enjoyed by spectators from the shade and comfort of the tent by Jumper Ring II. The champions in each division also received a beautiful saddle pad courtesy of Hermès Americana Manhasset. At the awards breakfast held in the Horseman’s Chalet, competitors got their participation ribbon and gift bag from Debbie Stephens.

ON-SITE VISIBILITY

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Activities

·ANIMAL ADOPTION DAY· Th e Hampton Classic held its seventh annual Animal Adop-tion Day on Monday, August 28. For the fi rst time, the Hamp-ton Classic held a “Meet and Mingle” presented by the EQUUS Foundation, in Hunter Ring II. Hosted by Georgina Bloom-berg and Brianne Goutal, spectators had the opportunity to go into the ring and directly interact with the available equines. A number of horses were adopted as a direct result of Adop-tion Day. Hampton Classic sponsors WÖlff er Estate, Noosa Yoghurt, and Boar’s Head provided snacks and refreshments for the event.

In addition, adoptable dogs and cats were showcased in the Kid’s Area in the Boutique Garden from a num-ber of local rescue organizations.

·SOUTHAMPTON ANIMAL SHELTER FOUNDATION·Southampton Animal Shelter Foundation, Hampton Classic partner, participated in Animal Adoption Day .

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ON-SITE VISIBILITY

·BEST BOUTIQUE CONTEST·Th e Hampton Classic held the “Boutique Vendor Contest” recognizing excellence in boutique design. Th is year’s judges, Roxane Mosleh and Pamela Levine, selected the most inventive, beautiful, and well-designed boutiques. First place was awarded to SOVA-RO, second place to Bridgehampton Florist and third to Phillip Michaels. Th e winners displayed the award ribbons in their booths, and received a pair of passes for the VIP Tents.

·STONY BROOK SOUTHAMPTON HOSPITAL·Stony Brook Southampton Hospital brought their hands-on learning center to the Kids Tent to teach kids how to be “tick-wise”.

·HOSPITAL FOR SPECIAL SURGERY·Th e Hospital for Special Surgery provided a massage table and technician to off er complimentary massages to exhibitors in the CWD & Der Dau Rider’s Lounge on Friday of the show week.

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·EXTENDED SHOPPING HOURS & LIVE MUSIC·Hampton Classic exhibitors, vendors, grooms, trainers, offi cials, crew, and other friends of the show enjoyed extended shopping hours and live music on Friday, September 1. Attendees enjoyed the music of the Lynn Blue Band while having the opportunity to explore the Boutique Garden until 6:30.

·VIP TABLE DECOR CONTEST SPONSORED BY HAMPTONS COTTAGES & GARDENS·For the seventh year, Hamptons Cottages & Gardens sponsored a VIP Table Décor Contest. Th e top three tables, as judged by HC & G, were featured on the Hamptons Cottages & Gardens website and in the holiday issue. First place went to the WÖlff er Estate table, second went to Raidy family’s table, and the third place table belonged to the Ford family. Th e winners were announced just prior to the start of the $300,000 Hampton Classic Grand Prix presented by SOVARO®.

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·BRITISH VIRGIN ISLANDS TOURISM BOARD·

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·BELLIN HOUSE PORTRAITS· ·BEVAL SADDLERY·

·CWD·

·DOUGLAS ELLIMAN· ·EQUIS·

ON-SITE VISIBILITY


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·FARMVET· ·GIGI NEW YORK·

·HERMÈS·

·HUNT LTD.·

Boutique Examples


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·MONTAUK TACKLE· ·SOVARO·

·THE STYLELINER· ·TRIPLE CROWN-ALESSANDRO ALBANESE·

ON-SITE VISIBILITY

·LAND ROVER - JAGUAR· ·M GEMI·

Boutique Examples


Th e Hampton Classic was the site of sponsor receptions and social functions during the show week.

·DANA TROTTER, SOTHEBY’S INTERNATIONAL REALTY & HOSPITAL FOR SPECIAL SURGERY·On Thursday and Friday of the show week, Dana Trotter of Sotheby’s International Realty and the Hospital for Special Sur-gery, respectively, hosted brunch events in the Jumper Ring II Tent.

·AIR CHARTER SERVICE·Air Charter Service hosted a brunch event in the Jumper Ring II Tent on Saturday to promote their air travel services. Guests en-joyed complimentary tea sandwiches, appetizers, and beverages.

·HERMÈS·In the Boutique Garden on Friday, Priscilla Smith Gremil-lion and Hermès Americana Manhasset hosted a reception at the Hermès store. While enjoying catering by Robbins Wolfe Eventeurs, guests shopped the beautiful selection of equestrian apparel and accessories.

Receptions

Air Charter Service representatives.

Dana Trotter & Stacey Pitts show off treats.

Guests enjoy the refreshments at a very full Hermès party.Priscilla Smith Gremillion and Rebecca Hollander,

Americana Manhasset

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·SIMPLE VODKA·Simple Vodka sampled its vodka outside the VIP Lounge on Opening Sunday, Thursday, and Saturday of the show week.

·CHATEÂU D’ESCLANS·Chateau D’Esclans conducted a rosé tasting outside of the LONGINES Lounge in the Grand Prix VIP tent on Friday, Sep-tember 1.

·PANERA BREAD·Panera provided complimentary breakfast and lunch to members of the working media in the LONGINES Media Tent.

·CITARELLA·Citarella provided breakfast and lunch to those who had access to the International Stabling Area on the final five days of the Hamp-ton Classic.

ON-SITE VISIBILITY

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·ESSENTIA WATER·Essentia sampled its waters to attendees in the Boutique Garden on Opening Day, August 27.

·BOAR’S HEAD·Boar’s Head sampled their gourmet meats, cheeses, and other specialty items by the Exhibition Tent during the show week. They were also a sponsor for this year’s Kids Day, handing out hummus and pretzels in a lunch tote bag. The Hampton Classic

Junior Committee assisted in handing out the giveaways.

·WÖLFFER ESTATE·Wölffer Estate sampled its sparkling cider from their vintage cider truck on Thursday and Friday of the show week.

·SOVARO·SOVARO created a promotion incentivizing tumbler sales from their vendor space in the Boutique Garden. With any purchase of a SOVARO tumbler, the purchaser received a complimentary drink ticket at the Robbins Wolfe bar.

Sampling & Distribution

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·NOOSA YOGHURT·Noosa Yoghurt provided complimentary yoghurts and coffee in the VIP Tents Tuesday through Saturday of the show week. Equipped with their wagon, they also sampled their yoghurts throughout the showgrounds on all days of the show.

·FRESH COAT MOBILE NAIL SALON·Fresh Coat Nails was on-site on Tuesday and Wednesday of the show week to offer complimentary manicures in their mobile unit.

·MAGAZINE DISTRIBUTION·Many of the Hampton Classic’s media partners received on-site distribution of their publications in high-traffic areas of the show grounds, including in the VIP Tents, Food Court,

and Information Booths. Publications distributed included local publications like East (by the East Hampton Star), Dan’s Papers, Hamptons Magazine, and Beach Magazine and equestrian publications like EQ, Noelle Floyd, Sidelines, and Today’s Equestrian.

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Noosa Yoghurt provided breakfast each morning in the VIP Tents (bot-tom) and gave out yoghurt around the showgrounds all week using their

portable wagon.

ON-SITE VISIBILITY


·GIFT BAGS·Sponsors had the opportunity to provide gifts for Hampton Classic VIP patrons and exhibitors through the Hampton Classic gift bags. Hampton Classic VIP bags (quantity: 250) were provided by Montauk Tackle Co. and distributed to the patrons in the three VIP tents throughout the show week through a voucher system. Hampton Classic exhibitor bags (quantity: 500) were provided by Great Southwest Equestrian Center and given to riders at the Hampton Classic Information Booth.

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Sampling & Distribution


·JUMBOTRON· ·SCOREBOARDS·

·GRAND PRIX RING FLAGS·

·SCHOOLING RING BANNERS·

ON-SITE VISIBILITY

·STEP & REPEAT FOR PRESS CONFERENCE·


·ENTRANCE ROAD BANNERS·

·RIGID SIGNS·

·GRANDSTAND BANNERS·

·BLEACHER SEATING BANNERS·

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Signage


·EQUIS BEST TURNED OUT HORSE· ·$30,000 LONGINES RIDER CHALLENGE·

·CHATEÂU D’ESCLANS· ·LONGINES TIMEPIECE·

ON-SITE VISIBILITY

won by Richie Moloneywon by Cheri de Papigniesridden by Peter Lutz

won by Daniel Bluman won by Daniel Bluman

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Shaw

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LLC

·$30,000 BOAR’S HEAD JUMPER CHALLENGE··EAST HAMPTON STAR LOCAL PROFESSIONAL WORKING HUNTERS·

·$10,000 MARDERS LOCAL HUNTER DERBY· ·$10,000 JAGUAR OPEN JUMPER·

Sponsored Classes

won by Trip To Parisridden by Holly Orlando

won by Lady Maria BHridden by Amanda Derbyshire

won by Royal Expectationridden by Laura Bowery

won by Donchalantridden by Matthew Metell

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·$10,000 BROWN HARRIS STEVENS 7 & UNDER JUMPERS· ·$10,000 WÖLFFER ESTATE OPEN JUMPER·

·$10,000 PALM BEACH MASTERS OPEN JUMPER· ·MARIA MENDELSOHN JUNIOR JUMPER·

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ON-SITE VISIBILITY

won by Zeldaridden by Sarah Segal

won by Carrasca Zridden by Taylor Flury

won by Indra Van De Oude Heihoefridden by Shane Sweetnam

won by Quickley 3ridden by McKayla Langmeier


·$40,000 SOVARO SPEED STAKE· ·$10,000 LAND ROVER WELCOME STAKE·

·$15,000 LESPORTSAC SPEED DERBY··$86,000 DOUGLAS ELLIMAN GRAND PRIX QUALIFIER·

Sponsored Classes

won by Quite Closeridden by Claudia Villamil

won by Bacara D’Archonfosseridden by Daniel Bluman

won by Bellefl eur PS Zridden by McLain Ward

won by Bacara D’Archonfosseridden by Daniel Bluman

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LLC


·$10,000 GREAT SOUTHWEST EQUESTRIAN CENTER EQUESTRIAN CHAMPIONSHIP· ·$15,000 CAROLEX JUMPER CLASSIC·

·$50,000 LONGINES CUP· ·HUNT LTD. AMATEUR-OWNER 3’6” HUNTER, 36+ YRS·

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ON-SITE VISIBILITY

won by Alberto IIridden by Daisy Farishwon by Annabelle Revers

won by Main Roadridden by Shane Sweetnam

won by Catch Meridden by Becky Gochman

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·GIGI NY AMATEUR-OWNER 3’6” HUNTER, 18-35 YRS· ·$25,000 CAMPBELL STABLES JUMPING DERBY·

Sponsored Classes

won by Lumiereridden by Yasmin Rizvi

won by Chablisridden by Kelly Tropin

·$10,000 HERMÈS HUNTER CLASSIC· ·$300,000 HAMPTON CLASSIC GRAND PRIX ·

won by Due Westridden by Emma Kurtz

won by Ladriano Zridden by Daniel Bluman

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·AMERICAN EXPRESS· ·BOAR’S HEAD·

·CWD·

·DOUGLAS ELLIMAN·

·EQUITHRIVE·

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ON-SITE VISIBILITY

Jon

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·HERMÈS· ·JAGUAR·

·PALM BEACH MASTERS·

·SOVARO·

·LONGINES·

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Sponsored Jumps

·WÖLFFER ESTATE·

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LLC


·VIP TABLE CENTERPIECES BY AMY’S FLOWERS·

·RIDER LOUNGE SPONSORED BY CWD & DER DAU·

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·CAPS PROVIDED BY BOAR’S HEAD &T-SHIRTS PROVIDED BY SOVARO FOR JUMP CREW·

ON-SITE VISIBILITY

·JUNGLE GYM & PLAYHOUSES BY THE GREAT EAST END SWING SET & SHED CO·

·SOVARO MINTS FOR VIP TABLES DURING THE SOVARO SPEED STAKE·

·REDESIGN OF VIP FOOD CONCESSION BY ROBBINS WOLFE EVENTEURS·

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·AMERICAN EXPRESS DISCOUNT CARD FOR GRANDSTAND PRE-SALE TICKET BUYERS·

·HERMÈS RIBBON IN ANNE ASPINALL RING·

Other Exposure

MM REALTY, LLC1

·MARIA MENDELSOHN RIDER NUMBERS·

·LESPORTSAC CHAMPION BAGS·

·SOVARO COOLER DISPLAYS & BARS IN VIP TENTS·

·LONGINES DISPLAYS, LIVESTREAM MONITORS & CLOCKS·

·ESSENTIA UMBRELLAS FOR THE FOOD COURT·

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2017 Hampton Classic VIP GIFT BAG VOUCHER

Turn in this voucher to a tent host to receive your gift bag.

The bags are available Tuesday, 8/29 - Sunday, 9/3.

GRAND PRIX / USET / CHALET TENT

Wristband Voucher

THE HAMPTON CLASSIC $300,000 Grand Prix

September 3, 2017

Good for one per child, per ticket, non-transferable

HamptonHamptonC l a s s i cC l a s s i cKids DayKids DaySaturdaySaturdaySeptember 2, 2017September 2, 2017

Good for oneGood for one insulated baginsulated bagprovided by:provided by:

BRIDGEHAMPTON NATIONAL BANK Private Chalet

Wristband Voucher


September 3, 2017

AMERICAN EXPRESS Private Chalet

Wristband Voucher


September 3, 2017

ON-SITE VISIBILITY Passes & Credentials


On Opening Day, August 27th, members of the working media enjoyed a luncheon compliments of Robbins Wolfe Eventeurs in a Hampton Classic Chalet. Welcome remarks from Executive Director Shanette Cohen and Marty Bauman, Hampton Classic Press Chief were made.

A press conference was held at the conclusion of the $50,000 Longines Cup on Saturday. Th e top three fi nishers, Shane Sweetnam, McLain Ward, and Andrew Ramsay, answered questions from the media in a Hampton Classic Chalet.

Th e 42nd annual Hampton Classic concluded with the $300,000 Hampton Classic Grand Prix presented by SOVARO® and the awarding of the winner of the $30,000 Longines Rider Challenge. Th e top three Grand Prix fi nishers, Daniel Blu-man, Brianne Goutal, and McLain Ward were joined by Rider Challenge winner Richie Mo-loney, for a post event press conference where they made remarks and fi elded questions from the media. Th e press conference, hosted in a

Hampton Classic Chalet, was facilitated by Marty Bauman. Th e press conference aired via Facebook Live on the Hampton Classic’s page. It was viewed more than 5,000 times and reached more than 11,000 people.

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PRESS CONFERENCES 2017


·PRINT MEDIA PLACEMENTS·

Publication Location Circulation Placements ImpressionsBatavia Daily News Batavia, NY unknown 1 Chronicle of the Horse Middletown, VA 14,000 4 168,000Dan’s Papers Southampton, NY 36,903 6 664,254Douglas Elliman Equestrian New York, NY 5,000 2 30,000East Hampton Star East Hampton, NY 9,000 1 27,000Equestrian Living New York, NY 25,000 2 150,000Equine Journal Oxford, MA 11,000 4 132,000Farmingdale Observer Farmingdale, NY 3,000 1 9,000Garden City Life Garden City, NY 1,500 1 4,500Glen Cove Record Pilot Glen Cove, NY 3,000 1 9,000Great Neck Record Great Neck, NY 4,000 1 12,000Hamptons Cottages and Gardens New York, NY 40,000 1 120,000Hamptons Real Estate Showcase Southampton, NY 40,000 2 240,000Horse Bits Syracuse, NY 1,800 1 5,400Horse News Flemington, NJ 10,000 2 60,000Horse and Style Walnut Creek, CA 1,500 4 18,000Long Island Business News Ronkonkoma, NY 5,500 1 16,500Long Island Press Syosset, NY 40,000 1 120,000Long Island Pulse Patchogue, NY 12,500 1 37,500Luxury Living Melville, NY 25,000 1 75,000Manhasset Press Manhasset, NY 4,200 1 12,600Mann Report New York, NY unknown 1 Massapequa Observer Massapequa, NY 2,400 1 7,200Mineola American Mineola, NY 3,000 1 9,000Modern Luxury Hamptons New York, NY 60,000 2 360,000New Hyde Park Illustrated News New Hyde Park, NY 2,500 1 7,500New York Daily News New York, NY 9,500 1 28,500New York Post New York, NY 500,500 6 4,504,500New York Times New York, NY 676,000 4 8,112,000Newsday Melville, NY 437,000 6 7,866,000Oyster Bay Enterprise Oyster Bay, NY 2,000 1 6,000

Placements in such signifi cant print media as New York Times, Newsday, and the New York Post highlighted this year’s national media coverage. Chronicle of the Horse, Noelle Floyd, and Equestrian Living were among the prominent equestrian publications featuring coverage of this year’s show both locally and nationally. Advance publicity, on-site media relations and follow-up reporting led to hundreds of additional media placements. Only a sampling of these placements is included in this report. Th e following list chronicles media hits as of November 4, 2017.

PRESS COVERAGE


Publication Location Circulation Placements ImpressionsPlainview-Old Bethpage Herald Plainview, NY 1,900 1 5,700Port Washington News Port Washington, NY 5,500 1 16,500Practical Horseman Gaithersburg, MA 58,262 1 174,786Resident Long Island City, NY 30,000 1 90,000Sag Harbor Express Sag Harbor, NY 4,000 1 12,000Sidelines Johns Island, SC 23,737 2 142,422Smithtown Messenger Smithtown, NY 8,500 2 51,000Southampton Press Southampton, NY 8,382 7 176,022Syosset-Jericho Tribune Syosset, NY 3,000 1 9,000Th e Competitive Equestrian Gaithersburg, MD 8,000 2 48,000Th e Independent East Hampton, NY 35,000 8 840,000Th e Jewish Connection Brooklyn, NY 20,000 1 60,000Th e Plaid Horse Canton, NY 10,000 1 30,000Today’s Equestrian Coram, NY 10,000 7 210,000Town and Country Magazine New York, NY 4,863,000 1 14,589,000

·HORSE NEWS - AUGUST 2017·

Print Samples

·1,000 PLACES TO SEE BEFORE YOU DIE - THIRD EDITION·


·EQUESTRIAN LIVING - AUGUST/SEPTEMBER 2017·

DON’T MISS THE DAN’S PAPERS LITERARY FESTIVAL THURSDAY 8/31 AT GUILD HALL • TICKETS AND INFORMATION AT DANSLITPRIZE.COM

DansBOTB.com

August 25, 2017 Art by Lynn Mara

for Dan’s Best of the Best 2017Vote Now

Special Hampton Classic Issue

PRESS COVERAGE

·DAN’S PAPERS - AUGUST 25, 2017· ·TODAY’S EQUESTRIAN - SEPT/OCT 2017·

DAN’S PAPERSdanspapers.com August 25, 2017 Page 65

Lynn Mara’s cover is also the official poster of the 2017 Hampton Classic Horse Show. Mara was born and raised on the East End. Her artwork has appeared on the Hampton Jitney, at Plaza Café in Southampton and at other Long Island restaurants. Mara’s father-in-law was the late

Wellington Mara, owner of the New York Giants. Her paintings of Giants players are on display at the Legacy Club at MetLife Stadium and at the team’s training facility in East Rutherford, New Jersey. She frequently paints horses, beach scenes, Indian chiefs and farms and vineyards.Why do you love to paint horses?

People have always had a love affair with horses. For me, horses represent strength, grace, elegance and beauty. They’re sexy and romantic. I think my time in Saratoga, studying the paintings of Alfred Munnings, inspired me to try to capture and compose a horse in painting the way he did. Will you be at the Hampton Classic?

I wouldn’t miss it! I come every year looking for great new photographs to work from. I’m hoping to cheer on my niece, Lily Brown who will be showing in the Classic in the jumping class. My sister Erin, who owns Topiaire Flower Shop in Southampton, does a lot of design work for many clients attending.Describe your creative process.

If my eyes are open, I’m in a perpetual creative flow. Sometimes I can respond immediately to what I see, other times it is stored away for later. I take lots of snap shots. Then I imagine the composition and a color scheme. I try to be conscientious of decorating trends and color schemes. I like to paint things big, and from the perspective of having a privileged proximity, i.e. in the racing paddock, on the sidelines, in the locker room or on a private vineyard. I always begin with a painted sketch directly on the canvas and things just evolve from there. I was very deliberate about the painting for the Hampton Classic poster. How did you develop your distinctive style, what you allude to as the “Brilliant Disguise”?

I sold my first painting at our flower stand in front of our home when I was about eleven. Then I majored in art in college and have been painting my entire life. I came to admire the authentic lifestyle and hard work of the farmers, baymen, landscapers and vineyard workers. I feel very fortunate to have been born and raised on the East End. Painting is both the mode to express that gratitude and the gift I’ve never tired of.

The allusion to the “Brilliant Disguise” refers to the Divine presence in all that is good and beautiful in nature and in life. My style is born out of a joy derived from being immersed in life; particularly life on the East End as I have experienced it. I think the signature sign in my work is my use of bright, bold colors and the love of my subject matter, whether horse or human. It should reflect that love of life to the viewer.Who are your biggest influences as an artist?

As a child I spent endless hours at the home of local artist Jane Doscher. Her home was just a few doors down from another favorite artist of mine, Fairfield Porter. I credit her and my mom for the early encouragement, which was so important. Later, my friend and fellow artist Jack Riggio sent me home with some of his palette knives and told me to loosen up and have fun! We shared a love of figurative work and strong,

bold colors. Other favorites include LeRoy Nieman, Andy Warhol and Childe Hassam.What are you currently working on?

I’m currently working on a series of abstract, big, beautiful, bright American Flags for an upcoming show at the Westchester Children’s Museum in Rye. The exhibit will be up from September 15 through November.

To see Mara’s work, visit lynnmara.com and follow her on Instagram @lynnmara4.

This Week’s Cover Artist: Lynn MaraBY JORDAN GREEN

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·SOUTHAMPTON PRESS - AUGUST 31··SAG HARBOR EXPRESS - AUGUST 31·

·NEW YORK TIMES - SEPTEMBER 10, 2017·

Print Samples


·CHRONICLE OF THE HORSE - SEPTEMBER 18, 2017·

·LUXURY LIVING - FALL 2017·

PRESS COVERAGE Print Samples


·ONLINE MEDIA PLACEMBENTS/NUMBER OF MENTIONS·1030news.com. . . . . . . . . . . . . . . . . . . . . . . . 1

27east.com . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

agorarn.com.br . . . . . . . . . . . . . . . . . . . . . . . 1

algeria-us.org . . . . . . . . . . . . . . . . . . . . . . . . 1

americanhorsepubs.com . . . . . . . . . . . . . . . 2

animalpetitions.org . . . . . . . . . . . . . . . . . . . 1

aol.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

article.wn.com . . . . . . . . . . . . . . . . . . . . . . . . 5

aspiremetro.com . . . . . . . . . . . . . . . . . . . . . . 1

atimelyperspective.com . . . . . . . . . . . . . . . . 1

avenuemagazine.com . . . . . . . . . . . . . . . . . . 3

awesummly.com . . . . . . . . . . . . . . . . . . . . . . 1

azfmc.com . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

barstoolsports.com . . . . . . . . . . . . . . . . . . . . 1

bcnn1wp.wordpress.com . . . . . . . . . . . . . . . 1

biospace.com . . . . . . . . . . . . . . . . . . . . . . . . . 1

bitterqueen.typepad.com . . . . . . . . . . . . . . . 1

blackchristiannews.com . . . . . . . . . . . . . . . 1

blacktiemagazine.com . . . . . . . . . . . . . . . . . 2

blitzquotidiano.it . . . . . . . . . . . . . . . . . . . . . 1

bollywood.indiaeveryday.com . . . . . . . . . . 1

brasilhipismo.com.br . . . . . . . . . . . . . . . . . . 1

breakingnewstime.com . . . . . . . . . . . . . . . . 1

briefreport.co.uk . . . . . . . . . . . . . . . . . . . . . . 1

capmagazine.eu . . . . . . . . . . . . . . . . . . . . . . . 1

care2.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

cavallomagazine.it . . . . . . . . . . . . . . . . . . . . 1

cbh.org.br . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

cbs8.com . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

celebmafi a.com . . . . . . . . . . . . . . . . . . . . . . . 2

cetusnews.com . . . . . . . . . . . . . . . . . . . . . . . 1

chicagoequestrian.com . . . . . . . . . . . . . . . . 1

chronofh orse.com. . . . . . . . . . . . . . . . . . . .13

conservativecritis.com . . . . . . . . . . . . . . . . . 1

crainsnewyork.com . . . . . . . . . . . . . . . . . . . 1

daily.azest.eu . . . . . . . . . . . . . . . . . . . . . . . . . 1

dailymail.co.uk . . . . . . . . . . . . . . . . . . . . . . . 3

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·ONLINE MEDIA PLACEMENTS/NUMBER OF MENTIONS· (continued)

PRESS COVERAGE Online


·27EAST.COM· ·JUSTJARED.COM·

·HORSENETWORK.COM·

PRESS COVERAGE Online Samples


·LONGISLANDPULSE.COM· ·NEWSDAY.COM·

·PAGESIX.COM· ·SAGHARBOREXPRESS.COM·

PRESS COVERAGE Online Samples


·ON THE WEB·Media partner Horse Network provided signifi cant coverage on their websites and various social media platforms.

Leading up to the show, Horse Network created dedicated whimsical articles, lists, quizzes and videos to help promote the

show, such as “Where Are Th ey Now? Past Winners of the Hampton Classic Leadline Class” and “Did McLain Ward Win

or Lose Th e Class? During the show, Sean Hurley, CEO, interviewed

numerous Hampton Classic sponsors and vendors, thus creating

activation opportunities. Th e brief interviews were then posted to the

Horse Network Facebook page.

Horse Network’s Social Media Campaign Overview:

Facebook, Instagram & Twitter statistics

Video Views - 724,669

Impressions - 3,965,068

Engagement - 347,094

Executions - 112

·RADIO·In advance of the Classic, Shanette Cohen was interviewed by Joan Hamberg on the Joan Hamberg Show on WABC.

Th e Classic received coverage from WLNG, which was on-site broadcasting live from the show grounds Wednesday through

Grand Prix Sunday. Th is coverage was sponsored by LONGINES.

Talent from local country station, 96.1 FM, broadcast periodic interviews and news from the showgrounds throughout the

week.

PRESS COVERAGE Web & Radio


·TELEVISION·Th e Hampton Classic received 4-5 hours of live daily television coverage on WVVH-Hamptons Television, with a re-broadcast

of the daily coverage each evening. In addition to competition coverage, many Hampton Classic sponsors were interviewed

on-air about their partnership with the show. Much of the WVVH coverage was also available online on YouTube. Hamptons

Television’s Hampton Classic coverage was sponsored by LONGINES.

Vice Media’s “Das Cute” (formally known as Th e Cute

Show) fi lmed a behind the scenes short at the Hampton

Classic. Th e piece featured Mimi and Sophie Gochman.

Hamptons Magazine Editor in Chief, Samantha Yanks,

mentioned the Hampton Classic as a not-to-be-missed

even during an on-air appearance on Fox 5’s Good Day

NY in August, prior to the start of the show.

Other television coverage was:

HGTV - Island Hunters

WVVH -TV

CNBC

News 12 Long Island

·WEBCAST ·ShowNet Vision provided complimentary live streaming of all Grand Prix ring competitions, which aired on the Hampton

Classic’s website. And, for the fi rst time, ShowNet Vision also provided a complimentary live stream on the Hampton Classic

website of all classes taking place in the Anne Aspinall Ring, our main hunter arena.

Th e Grand Prix Ring coverage, sponsored by LONGINES, included live commentary and other guests during major classes

including the SOVARO® Speed Stake, the Douglas Elliman Grand Prix Qualifi er, the LONGINES Cup, and the $300,000

Hampton Classic Grand Prix presented by SOVARO®. Prior to each of these classes, ShowNet’s original 30-minute online

show, “Time Allowed” featured rider interviews, course explanations, and other pre-game analysis. All of the coverage was

enhanced with graphics provided by LONGINES, including 3-D course descriptions for our weekend highlight classes. And,

these major classes also included on-air commentary. Competitions taking place Th ursday through Sunday also aired on

the USEF Network. And, ShowNet’s stream of the Grand Prix aired on the equestrian social media website, iEquine as well

as Horse Network.

Rich

ard

Lew

in p

hoto

PRESS COVERAGE Television & Webcast


2017 HAMPTON CLASSIC 2017 Hampton ClassicExhibitor Index

THE HAMPTON CLASSICOPENING DAY - AUGUST 27, 2017

·HAMPTON CLASSIC PRIZE LIST·Th is 60-page publication pro-

vides a competition time sched-

ule, event specifi cations, rules

and entry forms. Listing of lo-

cal accomodations options and

advertisements targeting riders,

owners and trainers are included

as well. Circulation - 3,300

·SPONSORSHIPGUIDELINES Provided to all corporate spon-

sors, this publication is a com-

prehensive instruction manual

with information about execut-

ing all of the elements typically

included as part of sponsorship

agreements.

·HAMPTON CLASSICPROGRAM·Th is 350+ page book includes

a schedule, articles about the

sport, pictures of last year’s win-

ners, and beautiful ads.

Circulation - 4,000

·HAMPTON CLASSICEXHIBITOR INDEX·Th is is a listing of competitors

entered in the show as well as

score sheets for some of our

major classes.

THE HAMPTON CLASSIC2017 ORDERS OF GO

Liz Soroka photo

·JUMP ORDER COVERS·Th ese colorful folders hold the orders of go for the premiere events on Opening Day, Friday, Saturday, and Grand Prix Sun-day. Copies are distributed in our three VIP tents.

PUBLICATIONS 2017


FINE EQUESTRIAN AND LUXURY PROPERTIES

THANK YOU TO OUR 2017 PLATINUM SPONSORS

Documents

2017 Hampton Classic Sponsor Report - Cloud Object Storages3.amazonaws.com/.../818/2017_Hampton_Classic_Sponsor_Report_2.pdf · 2017 Sponsor Report / 5 Electronic Media Hampton Classic’s