2017 MEDIA INFORMATION › uploads › 3 › 4 › 5 › 4 › 34544257 › 2017...Expo agency. IDG publishes more than 300 magazines and newspapers worldwide. The company features

1 www.eepw.com.cn

2017 MEDIA INFORMATION

EEPW 2017 MEDIA INFORMATION2


Table of Contents

Introduction .............................................................................................................................. 3

Why EEPW? .............................................................................................................................. 4

Online Registered Users ............................................................................................................ 5

Website Profile .......................................................................................................................... 6

Website Editorial Development ................................................................................................. 7

Training to Create Elite IoT Developers ...................................................................................... 8

Online Advertising Rates - Banner Placements ........................................................................... 9

Material Requirements .............................................................................................................. 9

More Online Opportunities-Beyond Banners ............................................................................ 10

Print Circulation ...................................................................................................................... 14

Print Editorial Calendar ........................................................................................................... 15

Print Advertising Rates ............................................................................................................ 16

Print Advertising Specifications ................................................................................................ 17

Seminar .................................................................................................................................. 18

3 www.eepw.com.cn


About us

EEPW & EEPW.com.cn

Electronic Engineering & Product World (EEPW) was established on August 1st, 1993 as a joint venture between the Institute of Scientific & Technical Information of China (ISTIC) and International Data Group (IDG).

With the cooperation of Institute of Scientific and Technological Information of China(ISTIC), the periodical Electronic Engineering & Product World (EEPW) has started its operation for more than 20 years. As the biggest integrated electric technology all media (print and network media) service platform based on the traditional experience on the electric hardware design and new trends in the software service, EEPW is committed to set up a software and hardware integrated service platform aimed at such groups as electronic engineers, electronics funs, makers, and geeks, through the integration of different electronic software and hardware resources.

While it focuses on the rigorous and profound features of traditional media, incorporates the innovation and emotion of makers and fun groups, and assembles the up-to-date product and technology introduction from the leading semi-conductor manufacturers, EEPW collects the latest and the most complete reference design proposals, attends to the most IN (influential) and the most dazzling on-line and off-line mutual communication, and is leading trends in the intelligent hardware and maker culture.

The Institute of Scientific and Technical Information of China (ISTIC, www.istic.ac.cn) was established in October 1956. It is a state-owned comprehensive

information center directly under the Ministry of Science and Technology. To meet the demands of the national economy, science, and technology and social development, ISTIC mainly carries out the business of collection, storage, service of scientific and technological documents, database building, information analysis and research, information service network infrastructure construction, information professionals training, and media publishing, etc.

International Data Group (IDG, www.idg.com) is the world’s leading information t e chno logy med ia r e sea r ch and

Expo agency. IDG publishes more than 300 magazines and newspapers worldwide. The company features the largest network of technology-specific Web sites with more than 400 around the world. IDG is also a leading producer of more than 170 computer-related events worldwide, including Linux World Conference & Expo, Macworld Conference & Expo, DEMO, and IDC Directions.



Why EEPW?

EEPW Advantage

The 1st and only publication to

be honored by China’s electronics

industry as a National Publication

for Science & Technology and a

Chinese Core Journal for Science

and Technology

Wang Ying (Editor-in-Chief)

Expert in embedded systems, FPGA,

power management, analog ICs

Email: [email protected]

Unique Authoritative

P r o d u c e d b y a w a r d -

w i n n i n g j o u r n a l i s t s

overseen by a prestigious

panel of more than 20

i n d u s t r y e x p e r t s a n d

advisors.

Reliable

P r o v i d i n g t h e i n d u s t r y

with the industry’s most

comprehensive and up-to-date

database of data sheets, case

studies and online tutorials.

Valuable Instructive

An important source of easy-

to-access information both

in print and online about the

world’s largest and fastest

growing electronics industry

Incredibly Essence

Wide Coverage & Unique View

Senior market sources are invited

to analyze the developmen of

key market trends, including

hot topics, including electric

unmanned vehicles, robotics and

intelligent mobile phones.

Market

This report covers a

wide range of topics,

including IoT, wearables,

automotive electronics,

intelligent manufacturing

and pilotless aircraft.

Technology

Academic or engineering papers

from colleges and universities,

plus technical papers produced by

commerical enterprises and other

institutions will be published here.

The goal is to assist engineers

involved in cutting-edge research

and development.

Design

E E P W i n t e r v i e w s a r e

designed to highlight the

ideas and exper iences

o f l e a d i n g f i g u r e s i n

the electronics industry,

including breakthrough

innovations in new product

development.

Interviews

Contact our editor

Li Jian (Website Editor-in-chief)

Expert in Communication Technology,

Consumer Electronics, Embedded Systems,

Semiconductor, RF & Analog, Test &

Measurement


5 www.eepw.com.cn


16.8%

15.8%

13.2%

9.4%

46.5%

16.8%

14.9%

3.0%

7.6%

0 20,000 40,000 60,000 80,000 100,000 120,000

GuandongJiangsuBeijing

ShanghaiSichuan

ShandongZhejiang

HubeiShanxiHenanFujianHunanHebeiShanxi

LiaoningTianjingAnhui

GuangxiChongqing

JiangxiHeilongjiang

Other

Online Registered Users by Business Type

Online Registered Users by Job Function

Online Registered Users by Region

Online Registered Users Total Registered Users: 656,778

**Source: Publisher's own data projected in November 2016

By Business TypeRegistered

UsersProportion %

Communicat ion,Equipment & Manufactur ing

Development110,374 16.8%

Consumer Electronics 103,668 15.8%

Industrial Automation 86,825 13.2%

IoT 61,438 9.4%

Instrumentation 51,701 7.9%

Power and Power Management 49,892 7.6%

IC Design and Semiconductor Manufacturing 31,766 4.8%

Automotive Electronics 30,074 4.6%

New Energy 23,470 3.6%

Aviation, Aerospace,Navigating & Military Electronics 23,342 3.6%

Medical Electronics 18,778 2.9%

Power Electronics 18,583 2.8%

Electronics Production Equipment 18,105 2.8%

Components design and manufacturing 15,169 2.3%

Security 13,593 2.1%

Total Registered Users 656,778 100.0%

By Job Function Registered Users Proportion %Design & Development 305,368 46.5%

D&D Management 110,113 16.8%

Academic Research 97,968 14.9%

Test & Measurement 41,885 6.4%

Technical Support & Maintenance 19,754 3.0%

Sales & Marketing 17,168 2.6%

Business Management 7,895 1.2%

Procurement 6,779 1.0%

Other 49,848 7.6%


By Region Registered Users Proportion %Guandong 112,403 17.1%

Jiangsu 50,500 7.7%

Beijing 48,570 7.4%

Shanghai 45,450 6.9%

Sichuan 35,208 5.4%

Shandong 29,514 4.5%

Zhejiang 29,221 4.4%

Hubei 28,583 4.4%

Shanxi 28,233 4.3%

Henan 24,199 3.7%

Fujian 21,753 3.3%

Hunan 20,937 3.2%

Hebei 16,497 2.5%

Shanxi 16,279 2.5%

Liaoning 14,827 2.3%

Tianjing 14,532 2.2%

Anhui 14,389 2.2%

Guangxi 13,818 2.1%

Chongqing 12,124 1.8%

Jiangxi 9,526 1.5%

Heilongjiang 8,494 1.3%

Other 61,721 9.4%




Website Profile

In 2017, we will launch a special new feature on

eepw.com.cn for the Iot industry, documenting

new developments across the entire Iot ecosystem

in China and around the world. this special feature

will cover everything from fundamental-level

hardware to the top-level big data cloud services

- and provide Iot developers, our core user group,

with a professional media information and service

platform to serve the emerging Chinese Iot

developer market.

• Special Report & News: Including latest

products, technical design and commercial

information. Technical columns are subdivided

into Embedded, Analog, Power, LED, EDA/PCB,

T&M, RF/Microwave, etc. Application columns are

subdivided into Automotive, Industrial Control,

Consuming, Medical, Cellphone/Portable, Safety

& Security, Communication, etc.

• Downloads: Downloadable, easy-to-use, easy-

to-reference resources will include a wide range

of electronic product design materials, including

whitepapers, EETV, circuits and online tools.

• Technical Microsite: Focusing on specific

technologies, each technical subsite will include

news, technical articles, downloads, videos and

forums on technical issues of vital concern to

users.

• Specialist Features: These articles, prepared by

field engineers, are designed to provide EEPW

readers with an in-depth analysis of specific

technologies and/or products, and at the same

time probe user-design experience, through

both technical comparisons and comprehensive

summaries.

• Top Interviews: EEPW will invite top managers to

share their views about both technology and new

market developments, while at the same time

outlining their companies’ strategies in Chinese

market.

• EEPW Originals: Focusing on the hottest, cutting

edge-technology, EEPW will interview heads of

leading companies or industrial organizations

to help readers analyze technical trend and

learn about the latest products from major

manufacturers.

Special Report

Technical Microsite

Technical &

Application

Channels

Download

Top Interviews

EEPW Originals

Specialist Features

7 www.eepw.com.cn


Editorial Calendar for Special Report

Website Editorial Development

Custom Media

Serving the content requirements of our readers, we will – starting this year – initiate a new customized content service, providing in-depth

analysis for specific technologies. This service will tailor content for specific audience segnments with interests in new and rapidly develping

products and technologies.

Our editors mainly take on such responsibilities as comprehensive report on the whole industry, timely or in-depth comments on hot events,

analogical evaluation on analysis and tap of industrial application prospects for certain products and technologies.

Iot - New Technology Channel

In addition to the many editorial topics noted in our annual print and online Editorial Calendar, EEPW will also launch a new and important

channel on eepw.com.cn in 2017 devoted entirely to new and emerging technologies.

Researched, written and edited by our editors, this new IoT channel will track the rise and development of critical technologies which are

reshaping the fundamentals of the both the Chinese and global electronics industry – from hardware to cloud service solutions. Editors will

place a special focus on the emerging market for the Internet of Things.

The site will feature news, in-depth analysis, guest articles, white papers about new IoT applications, product reviews and much, much more.

The channel will also be linked to important offline EEPW conferences in 2016 about the IoT market and other emerging technologies.

Please contact EEPW sales to learn more about how you can participate in the New Technology Channel.

Month Main Topic 1 Main Topic 2 Hot technology discussion Hot event report

JanuaryProspect of electronic

technologyPilotless CES observation

February Intelligent manufacturing AI

March Intelligent manufacturing Intelligent factoryPersonal

entertainment(Shenzhen)Electronica

AprilEnergy saving and power

management

Multimedia and entertainment

electronicsAI(Beijing) IDF

May Test and measurement Intelligent sensing moduleVehicle information

entertainment(Wuhan)

June AR/VR Smart homeHigh performance signal

test(Xian)Hardware Freedom Day

July Motor control RF and analog signal chainHigh performance

computing(Chengdu)

August Automotive electronics Data acquisitionIndustrial

automation(Shanghai)

September wearable electronics 5G standardAutomation system

design(Chongqing)

October Intelligent sensing Semiconductor technologyIntelligent system

design(Hangzhou)

November Embedded system High performance computing

December Medical Electronics VR IoT Developers Conference



Profile

To help foster innovation in the IoT sector, EEPW also plans to

launch a comprehensive online Training Program for developers

about IoT in 2017. The EEPW IoT Training Program will include a

series of online activities every month about this new technology,

plus numerous webinars, tech forums, DIY activities and tech

contest focusing on new developments in IoT technology. We

will also include huge collection of information assets, including

whitepapers, datasheets and development kits, plus important

information about offline events focusing on IoT technology.

EEPW has 200,000 technical engineers of IoT area. With help and

guidance from industry experts, the program, now under design

by EEPW editors, will introduce and train engineers in this new IoT

technology which is rapidly reshaping multiple industries and public

services in China and around the world.

Along with online various activities and offline events, the training

program is also designed to generate high-quality sales leads for

participating sponsors and advertisers.

A series of online activities are listed below:

Tech Forums

Tech Demonstrations

Tech Contests

DIY

Investment

Webinar Themes Month

Module Development

Hardware & Software

Development Teams

Certification & Assessment

Webinar Themes Month

The EEPW’s Training Program for IoT Development will focus on

different topics during eight Webinar Theme Months in 2017,

ranging from basic components to system applications, and from

simple applications to the development of complex systems,

through which the participants will get an opportunity to gradually

develop in-depth skills and learn practical IoT development

techniques.

The planned Webinar Themes Month for the 2017 EEPW IoT

Training Program currently covers eight critical technology sectors:

The Fundamentals of IoT Development

March: MCU, the Fundamental Technology Foundation of IoT

April: Intelligent Sensors, the Bridge between Digital and

Non-Digital Worlds

May: Wireless Connections, Open Information Paths

June: The IoT Development Suite, Intelligent Hardware,

Rapid Developing IoT Tools

Applications Within the IoT Industry

September: Intelligent Residences

October: Intelligent Transportation and the Internet of Vehicles

November: Industrial IoT Applications 4.0

December: IoT Operating Systems and Applications

It will also include an opportunity for online questions and answers

with leading industry experts. Please contact EEPW sales to learn

more about how you can participate in this exciting new IOT

Training Program as participant and/or sponsor.

Training to Create Elite IoT Developers

9 www.eepw.com.cn


Online Advertising Rates - Banner Placements

Material Requirements

A2

A1

A3

A4

A7

A8A9

A10

A11

A12

A13 A14

A16

A15

A5

A6

Homepage* All gross rate quoted in US$ with effect from January 1, 2017.

NameBanner Size

(pixels)

Gross Rate

(per month)Remark

A1 300*60 4,500 Maxim 3 loops

A2 720*60 5,400 Maxim 3 loops

A3 300*90 5,200 Maxim 3 loops

A4 720*90 5,200 Maxim 3 loops

A5 480*60 6,000 Maxim 3 loops

A6 540*60 4,000 Maxim 3 loops

A7 1030*6 06,000 Maxim 3 loops

A8 320*200 2,40 0Maxim 3 loops

A9 280*140 2,400 Maxim 3 loops

A10 320*60 5,700 Maxim 3 loops

A11 398*60 2,400 Maxim 3 loops

A12 Sponsored Text 4,000 Maxim 3 loops

A13 320*200 2,400 Maxim 3 loops

A14 398*60 1,600 Maxim 3 loops

A15 280*60 1,600 Maxim 3 loops

A16 320*60 2,900 Maxim 3 loops

Welcome

Billboard1030*450 9,000

Exclusive

Sponsorship

Floating Ad 40*200 4,000Exclusive

Sponsorship

No Ad units Pixels Ad typeMax Weight/

Length

Plus

UrL

1 Banners All sizesgif/jpg/SWF or

third party ad tagsMax. 125k √

2 Text Link 1 Text HeadlineMax 15

characters√

3 Text Link 2 TextHeadline plus body

text

Max 100

characters√

4 Video clips - Flv, MP4, RA, AVI,

WMV- -

• All maximum characters include spaces and punctuation.

• All Flash banners are provided by x.fla format & blow CS3

version, and require a clickTag as follows.‘ on (release)

{getURL(‘clickTAG,’’_blank’’)}

• URL that you would like the banner to link to.

• All Ad creative should be sent 3 business days before

desired launch date.

• Simplified Chinese creative is required. Additional cost for

translation and layout is $80 per banner.

• All online creative should be emailed to

[email protected]



B6

B8

B1

B2

B5

B4

B3

B12

B13

B7

B9

B10 B15

B16

B14

B11

Non-homepage*Online Advertising Rates

No.Banner Size

(pixels)Position

Gross Rate(per month)

B1 500*60 Tech Channel Page 2,500




B5 280*60 Tech Channel Page 800

B6 680*60 Article Page 6,000




B10 Text Link Article Page 4,500

B11 946x60 Download Page 2,400

B12 946*60 Circuit Diagram Page 2,400

B13 946*60 Webinar Page 1,600

B14 470*60 Forum homepage 2,400

B15 470*60 Forum homepage 2,400

B16 720*60 Forum Posts Page 4,000

— 700*60 or Text Link E-newsletter 2,000

11 www.eepw.com.cn


More Online Opportunities-Beyond Banners

Customized MicrositeWe will create a customized Microsite as the portal of the integrated

campaign, through which engineering audience can access various

sponsored sub-campaigns. The customized microsite will be modularized

and flexible to input new features so that the integrated campaign can

be extended to new stages. The sponsor can choose optional features

for its customized microsite campaign, such as articles, forum, video,

webinar or whitepaper. Promotion for this microsite will take place via

banners, text links, EDM and other highlights on related pages. This

campaign will be required to launch at least six months.

Gross Rate: Setup Fee: US$8,000

Maintenance Fee: US$6,000/month

Webinar1) Live Webinar: Create a webinar page & separate account creation. It

can include one mini-survey with 3~5 questions. The webinar will last a

total of 120 minutes including a 30-minute live presentation and a 90-

minute live Q&A. Promoton will occur through online banners, sponsored

texts, eDM, forum postings, etc. There are many unique ways to draw

traffic to the webinar. We will provide a list of registered audience one

week after execution.

Gross Rate: US$8,000/Live Webinar

2) On-demand Webinar: Audience also can watch on-demand webinars

24 hours a day. On-demand Webinars must be up and running for at

least three months. We will providea list of the registered audience after

three months.

Gross Rate: US$5,000/on-demand Webinar/3 month

List RentalEEPW list rental program covers 656,778 selected design engineers and

engineering managers in China. It can also target to the buyers and

specifiers o parts, design tools and test and measurement equipment

used by designers. Selections are available to serve your specific

marketing needs, by geographic region, job function, business type

and specified product. Active subscribers are drawn from the controlled

circulation of EEPW magazine and website.

Gross Rental Rate: US$500/1,000 names

(Minimum order is 2,000 names)

Customized Microsite

Webinar



VideoThe most distinguishing feature is that EEPW works closely with

a third-party video service providers to eliminate buffering and

to ensure smooth online videos. There are no ads inserted, and

many formats are acceptable, both standard quality or high

quality. Video campaigns are important part of all marketing

programs today.

1) Sponsor can provide 1~5 video clips per month. Only

registered audience members can watch these featured

videos. EEPW will also drive promotion on our homepage, tech

channels or other relative pages. We will also prrovide a list of

registered audience after one month.

Gross Rate: US$4,200 per month

2) This is a customized video microsite for a sponsor, through

which the sponsor can post a wide range of video clips.

Audience can watch video directly without registration. Through

this program, EEPW can drive more impressions to homepage,

tech channels or other relative pages. We provide a report on

impressions and clicks per month.


Resource CenterThe Treasury Resource Center contains more than 3,000,000

free documents organized by technology. Click on the tech

category to find relevant resources. A very wide-ranging and

cost-effective way to bring your product information to a target

audience.

1) White Paper: Sponsor will provide one featured whitepaper

or a datasheet to download which only registered audience

members can download. EEPW will link into corresponding tech

areas, and will also drive traffic to a homepage,tech channels

or other relative pages. We will also povide a list of registered

audience.

Gross Rate: US$4,500/1x White Paper

2) Resource Center: Create a customized microsite for sponsor,

whereby the sponsor can post ALL featured whitepapers,

datasheets or free kits for download. Audience can download

them directly without registration. EEPW will drive more traffic

to homepage, tech channels or other relative pages. Provide

ONLY impressions and clicks for each resources per month.


13 www.eepw.com.cn


Wechat Marketing

EEPW Wechat public account is a common service or promotion platform with

messaging and file transfer capabilities. EEPW has become a business enterprise

and product promotion platform. Because of high quality content, EEPW is

now highly recognized by a huge number of fan groups. EEPW can help you to

significantly expand your mobile marketing campaign.

Online Research

Surveys, we all know, are a great way to measure business performance, and

sponsors use our robust analytics to make data-driven and smarter decisions.

Towards this end, EEPW offers customized online surveys. Sponsor will provide

the subject, cover letter, questionnaire and a description of the target audience.

EEPW can create and send surveys of any type - from simple to sophisticated,

with 15+questions. We can also help you analyze your data and provide expert

summaries.

Gross Rate: US$18,000 without incentive gifts

Online Forum (BBS)

The Web Tech Forums are focused on discussions about specific tech topics,

giving engineers an opportunity to share similar interests through in-depth

communication. The main aim of our forum is to share experience, knowledge

and help increase the understanding and awareness of key members the

electronics design community. Since 2000, EEPW has operated and maintained

one of the largest professional tech communities in China.

The goal is to create a customized forum for the sponsor. Hot discussion topics

can be hosted by the Sponsor's designated person. The Sponsored Forum can be

targeted around DIY activiitis, contests, Application of Development Boards, etc.

Campaign duration must be at least three months.

US$4,200 per month

Campus Projects

EEPW has a dedicatd following among over 200,000+ university student and

university professors at 2,256 universities in China, many of which are world-

famous. EEPW can help our clients host any number of campus activities,

including skills training, online auditoriums, design contests, branding, symposia,

research, etc.

Our campus activities can encourage more university students to understand your

business and participate in product utilization, so that enterprises and products

enjoy popular support. These activities also allow enterprises to tap into more

potential applications.

Wechat

Online Research



Test & Quality Control 2.7%

73%R&D Engineering

R&D Management

21.7%

Tech Procurement Engineering 2.6%

28.1%Communication System&Equipment

24.3%Consumer Electronics

Computer & Peripherals

11%

Industrial Control Systems

17.5%

Automotive Electronics 6.7%

Medical Electronics 4.6%

ICs Design 2.4%Aviation,Marine,Military Electronics 3.2%

Power Electronics 2.2%

01,0002,0003,0004,0005,0006,0007,0008,0009,00010,000

Guangdon

gShanghai

Beijing

Jiangsu

Zhejiang

Sichuan

Shanxi

Hube

iShando

ngTianjing

Anhu

iHu

nan

Fujian

Henan

Chon

gqing

Jiangxi

Heilongjiang

Hebe

iJilin

Other

Print Subscribers by Geographic Region

Print Subscribers by Job Function

Print Subscribers by Business Type

Print CirculationCirculation: 37,027*

*Source: Publisher's own data projected in November 2016

By Job Funcation Subscribers Percentage(%)

R&D Engineering 27,030 73.0%

R&D Management 8,035 21.7%

Tech Procurement Engineering 963 2.6%

Test & Quality Control 1,000 2.7%

Total Subscribers 37,027 100.0%

By Business Type Subscribers Percentage(%)

Communication System&Equipment 10,405 28.10%

Consumer Electronics 8,998 24.30%

Computer & Peripherals 4,073 11%

Industrial Control Systems 6,480 17.50%

Automotive Electronics 2,481 6.70%

Medical Electronics 1,703 4.60%

Aviation,Marine,Military Electronics 1,185 3.20%

ICs Design 889 2.40%

Power Electronics 815 2.20%

Total Subscribers 37,027 100.00%

By Geographic Region Subscribers Percentage(%)Guangdong 9,507 25.7%

Shanghai 5,998 16.2%

Beijing 5,404 14.6%

Jiangsu 3,443 9.3%

Zhejiang 1,552 4.2%

Sichuan 1,259 3.4%

Shanxi 1,112 3.0%

Hubei 925 2.5%

Shandong 889 2.4%

Tianjing 703 1.9%

Anhui 665 1.8%

Hunan 629 1.7%

Fujian 586 1.6%

Henan 556 1.3%

Chongqing 556 1.5%

Jiangxi 518 1.4%

Heilongjiang 481 1.3%

Hebei 443 1.2%

Jilin 369 1.0%

Other 1,432 4.0%

Total Subscribers 37,027 100%

15 www.eepw.com.cn


For any questions about editorial topics, interviews and other issues, please email to [email protected].

Note: Topics may change without notice, subject to technological developments or industry needs.

Print Editorial CalendarJanuary ~ December

IssueIndustry & Market Design & Technology

Awards/SupplementMarket Watch Topic Report Hot Technology Design Application

JanuaryOutlook of Global Electronics

Market

Outlook of

Electronic

Technology

Smart Meters

★ Intelligent manufacturing

★ Test & Measurement

★ Power Management

★ Military Electronics

★ Automotive Electronics

★ Consuming Electronics

★ Communication &

Network

★ Safety & Security

★ New Energy

★ Intelligent Transportation

★ Connector

February/March Global Semiconductor MarketIntelligent

ManufactureRF ICs

April AR/VR

Energy Saving

and Power

Management

Artificial

Inteligence

MayChinese Semiconductor

Market

Test &

MeasurementSensors

JuneIndustrial Semiconductor

MarketAR/VR

Wearable

Electronics

July Memory Motor ControlAutomotive

Electronics

AugustUpdates of Wearable

Electronic Market

Automotive

ElectronicsEmbedded System

September DRAM Wearable Devices Car Networking

OctoberSemiconductor Market

WorldwideSmart Sensing Connectors

November Sensors' Market Embedded System Sensors

EEPW Editor's

Choice Awards

2017

December Industrial Robert's Market Medical ElectronicsPower

Semiconductor

2017 IoT Design

Handbook



Position/Times 1×1 1×3 1×6 1×12

4CFP 4,850 4,600 4,400 4,300

4C1/2 2,460 2,400 2,350 2,300

4C1/3 1780 1,750 1,700 1,650

Cover 10,000 —— —— ——

Back Cover 9,500 —— —— ——

Inside Front Cover(IFC) 7,800 7,600 7,440 7,250

Inside Back Cover 6,500 6,300 6,200 6,000

Page Facing IFC 5,400 5,200 5,100 4,950

Page Facing Copyright 5,300 5,200 5,100 4,950

Page Facing Index 5,200 5,100 5,000 4,850

Advertising Rates(Quoted in USD)

Advertising in P.R.China (Portion of Advertisements Law)

• Advertising in P.R.China (Portion of Advertisements Law)

• No unsubstantiated claims in advertisements, such as “state-level”, the “highest-level” or the “best”

• An advertisement involving patented goods or patent methods shall clearly indicate the patent number and type of patent;

• No national flag, national emblem or national anther of P.R.C;

• Data, statistical information, investigation and survey information, digest and quotes used in an advertisement shall be factually true

and accurate, and their sources mentioned;

• An advertisement may not belittle the goods or services of other producers and manufacturers or operators;

• References to Taiwan and Hong Kong must be subordinated to China, not on an equal footing. Please pay more attention to the listing

of your offices in your advertisement. E.g. <Correct> China-Beijing, China-Hong Kong, China-Taiwan.

17 www.eepw.com.cn


Advertising SpecificationTrim size: 205mm x 270mm

Bleed size: 211mm x 276mm

Non bleed size: 180mm x 250mm

(Text area)

Trim size: 410mm x 270mm

Bleed size: 416mm x 276mm

广告素材请递至:

Advertising Material

Advertising Material Requirements

Positive film: Emulsion side down. Screen ruling 175 lines for a fourcolor advertisement and 150 lines for a two-color and a black-and-white advertisement.

Digital data:Acceptable software: PageMaker 6.5, Illustrator 11, Freehand 10, Photoshop 8.0, QuarkXpress (Mac Version) Package media: CD-ROM, CD-R, MO disc, Zip

Printing method:Web-fed of f se t l i thography , per fec t b ind ing . Specifications for special colors (DIC, Pantone, TOYO, etc.) cannot be accepted. Use four-color process only. There are technical limitations on outline type, open

face, etc. All images should be saved in CMYK format, 300dpi resolution at actual print ad size, all linked files and fonts must be included. Please consult your local sales representative beforehand.

Closing Date

Publishing Date: 4th for each monthSpace Booking: 30 days prior to issue dateMaterial Deadline: 20 days prior to issue date

Shipping Instructions

Advertisers based in China, please send to:Suite 138, No.15 Fuxing Road, Beijing 100038, P. R. ChinaWendy WangTel: 8610-58882861Email: [email protected]

205mm

270mm

Trim size

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Non bleed size (T ext area)

180m m x 250m m

T rim siz e 410mm

Tw o page spread 410m m x 270mm

Bleed size 416mm

Bleed size 276m

m

T rim size

270mm

Back bone area 6m m

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165mm x 65mm

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Horizontal 1/2 page 165mm x 120mm

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Horizontal1/2 pagebleed size

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V ertical 1/3 page

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Hardware Freedom Day is a worldwide celebration of Open Hardware. The goal is to educate electronics engineers and the general public about the benefits of using Open Hardware. It also serves as an inter-national public platform to raise awareness about existing Open Hardware projects and communities and to encourage partici-pation in local Open Hardware initiatives.Open Hardware is a term widely used to describe physical objects employed designs created and shared publicly without legal restrictions. It is a unique concept because it allows hardware professionals to modify, improve and share their engineering contri-butions. To encourage the free flow of information within the industy, Hardware Freedom Day Beijing will encompass a wide varety of activities, including keynote speeches, a Smart Hardware Roadshow, Development Tools contests, plus a Trade-off Flea Mar-ket to exchange ideas and projects under development.

Main Topics1.Quadcopter2.Open Hardware3.Development Kit4.Robotics

*Learn more about the seminar, please contact our sales representative or visiting www.

eepw.com.cn/activity/act

IoT technology is one of the most important topics in the Chinese electronics and IT indus-try. Broad applications are now under develop-ment, including smart homes, wearables, smart hardware and the Internet of Vehicles. All these applications encompass a vast and growing embedded ecosystem. As a result, this new drive towards IoT will accelerate the develop-ment of embedded technology and lead to many new business opportunities in China.EEPW looks forward to gathering together rep-resentatives of key semiconductor manufactur-ing companies in China and around the world to discuss the local and global push into IoT, smart hardware, wearables and IoV. Our forum will also provide an opportunity for vendors to exhibit their latest products and technology and meet with other electronic technology re-searchers, technical engineers, product design-ers, makers and industry experts.

Main Topics1. The IoT Application Development Pulse 2. Application of Smart Hardware Modules in IoT Development 3. How IoT Can Changes the Way People Live Through Smart and Comfortable Homes 4. How to Design Innovative Wearable Devices5. Building the IoV with a Focus on Safety, Comfort and Energy Savingshttp://www.eepw.com.cn/event/action/2016IOT/index.htm

IoT Developers ConferenceTime: December, Beijing

Target Audiences: 1,000 hardware and soft-ware engineers,

professionals and makers

SeminarHardware Freedom Day (HFD)

Time: June, BeijingTarget Audiences: 400 hardware

engineers and electronics professionals, makers

19 www.eepw.com.cn


19 www.eepw.com.cn

Beijing

Marina Ma

Publisher

Tel: +86 (10) 5888 2781

Fax: +86(10) 5888 2775


www.eepw.com.cn

Beijing

Benxiang Chu

Tel: +86 (10) 5888 2987

Fax: +86 (10) 5888 2775


Beijing

Aurora Chan

Tel: +86 (10) 5888 2779

Fax: +86 (10) 5888 2775


Hong Kong

Jorge Moo Lew

Alegra International Ltd.

Tel: 852-2366 8005

Fax: 852-3585 1784


Taiwan

Jill Chen

Media Mall International. Co. Ltd.

Tel: 886-2-2273 2340

Fax: 886-2-2273 2153


USA

Western United States

Andy Dellins

Avani Media, Inc.

80 Liberty Ship Way, Suite 25

Sausalito, CA 94965, USA

Phone: +1 650 740 4492

Tel: + 1 415 331 2150


Central & Eastern United States

Lesley Harmoning

LH Media, Inc.

13509 190th Street SE

Red Lake Falls, MN 56750 USA

Phone: +1 218 686 6438


Suite 138, No.15 Fuxing Road,

Beijing, 100038,

P.R. CHINA

Electronic Engineering & Product World

UK & Ireland, Netherlands, Sweden, Norway,

Denmark and Finland

Nick Walker

NJW Media

Phone: +44 7785 98024


France

Richard Bricaire

Strategies Telecoms & Multimedia

3 Allee des Tilliers

93100 Montreuil-sous-Bois

Tel: 33 613 88 87 71


Germany, Austria & Switzerland

Adela Ploner

map Mediaagentur Ploner

Tel. +49 (0)8192-933-78-22

Fax: +49 (0)8192-933-78-29


Electronic Engineering & Product World

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2017 MEDIA INFORMATION › uploads › 3 › 4 › 5 › 4 › 34544257 › 2017...Expo agency. IDG publishes more than 300 magazines and newspapers worldwide. The company features