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Where the story of food begins.

2017 Media Kit

Half of Americans consider themselves to be “foodies.” Reach them on The Food Channel.

TABLE OF CONTENTS

• Audience

• Editorial Calendar

• International Guest Chef Network

• Advertising and Sponsorship Opportunities

Digital Display

Native Articles/Branded and Sponsored Content

Recipes and How-To Videos

Bundled Topical Content Packages

• Our Facilities

• Culinary Innovation Center

• Photo and Video Production Studios

• Additional Services

• Our Team

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The Food Channel® offers an immersive and engaging

online experience bringing the intersection of food and life to

the forefront. Our content has its foundation in consumer

insights—delivering the information our audience needs, from

a content team with decades of food and culinary expertise.

This includes information on holiday and occasion-based

entertaining, fresh recipes, preparation techniques, new

products, kitchen tools, emerging flavors and dining out.

FoodChannel.com makes it easy for our audience to

indulge its passion for food and the many ways it intersects

life whether at-home, away-from-home or on-the-run.

We help our audience put their best foot forward and think

about food in new and different ways—all delivered where

they live, online and on-the-go.

About Us

We have the audience you’re looking for—

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Audience

• Home Cooking and Entertaining Enthusiasts

• Social Media Food and Lifestyle Experts

• Culinary Professionals and Students

• Travel Enthusiasts

• Home, Away-From-Home and On-The-Run

One with a passion for food, at-home, away-from-home, and on-the run; and the knowledge to speak food fluently.

Half of Americans consider themselves to be “foodies”

at varying skill levels—home enthusiasts, bloggers and lifestyle

experts, culinary students and professionals.

No matter where they are on this spectrum, The Food

Channel helps its audience to be fluent in food so they can

speak and act with confidence whether at work, dining out,

traveling or entertaining at home.

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Original content is produced in our Culinary

Innovation Center, Food Channel Productions and

by our international Guest Chef Network.

We blend our technical understanding of content

analytics with culinary and editorial expertise to

create rich clusters of content for a variety of

digital environments from websites to linear

television—including native or sponsored/branded

opportunities.

The Food Channel has reinvented user

engagement with content that fits a variety of

lifestyle needs, delivered across the platforms of

interest to our audience.

Audience

Average Monthly Reach

Website Unique Visitors: 110,000

Pageviews: 216,000

Page Views per Session 1.68

Social Media Amplification

Facebook: 45,000 followers with average monthly reach of 92,000

Twitter: 19,200 followers

Instagram: 6,700 followers

YouTube: 8390 subscribers with 36,000 average monthly views

Pinterest: 7,000 followers

Average Monthly Syndication Partner Reach

AOL: 1,172,063

iFood: 148,523

It’s Relevant: 15,000

TOTAL REACH: 1.6M

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JANUARY

• Primary Features Annual Trend Report Super Bowl Soup (Soup Month)

• Secondary or Social Only NCAA Football Golden Globes Food Popcorn Peanut Butter Croissants

FEBRUARY

• Primary Features Valentine’s Day Marti Gras

• Secondary or Social Only Bagels Pizza Margaritas Academy Awards Food Fashion & Food

MARCH APRIL MAY

2017 Editorial Calendar

• Primary Features Munch Mania St. Patrick’s Cocktails

• Secondary or Social Only Sauces iHeart Music Awards

Food Oreos Cereal

JUNE

• Primary Features Beverage Trends Passover Easter NASCAR Foods

• Secondary or Social Only Spring Entertaining Grilled Cheese BLT ACM Awards Food Beer

• Primary Features Cinco de Mayo Baking Mother’s Day Memorial Day NASCAR Foods

• Secondary or Social Only Salsa Craft Beer Kentucky Derby Foods Shrimp Cookies Burgers

• Primary Features BBQ Trends Father’s Day NASCAR Foods

• Secondary or Social Only Dairy Iced Tea Donuts Tony Award Cocktails BET Awards Food

JULY

• Primary Features 4th of July Summer Grilling NASCAR Foods

• Secondary or Social Only Culinary Arts Month Hot Dogs Macaroni Tequila

AUGUST

• Primary Features Sandwich Trends Back To School NASCAR Foods

• Secondary or Social Only Catfish Peaches Rum MTV Music Award Food

SEPTEMBER OCTOBER NOVEMBER

• Primary Features Fall Harvest Labor Day Food For Good NASCAR Foods

• Secondary or Social Only Honey Mushrooms Rice Grandparents Day Coffee Emmy Awards Food

DECEMBER

• Primary Features Dessert Trends Oktoberfest Halloween

• Secondary or Social Only Cookies Cookbook Month Seafood Austin City Limits Food

• Primary Features Day of the Dead Thanksgiving NASAR Foods Tailgating

• Secondary or Social Only Peanut Butter Stuffing Veteran’s Day

• Primary Features Christmas Cookies Hanukkah New Year’s College Bowl Foods

• Secondary or Social Only Eggs Fruitcake

We are rapidly growing our

network of third party featured

chefs, content creators and

lifestyle bloggers. Our goal is

to become the best food portal

and leading microphone for up

and coming talent.

Our featured Guest Chef

Network brings fresh, original show content

Guest Chef Network

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The Food Channel has a responsive design

optimized for all viewing devices. There are multiple

opportunities for display advertising, sponsored/native

content, branded product integration within recipes and

videos—all designed to put your brands in context

with great food content.

Advertising/Sponsorship Opportunities

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DISPLAY AD UNITS

Desktop

Top Banners: Either 970x250 or 970x66 ($14/CPM) or

728x90 ($13/CPM)Additional Units: 2 positions available either:300x250 ($13/CPM) or 300x600 ($16/CPM)

Tablet

Top Banner: 1-728x90 ($16/CPM)

Additional Units: 2-300x250 ($16/CPM)

Mobile

1-300x250 ($16/CPM)

1-320x50 ($16/CPM)For longer articles, additional 300x250 units are available.

Video Pre-Roll ($40/CPM)

DESKTOP MOBILE TABLET

Putting your brand in context with engaging food content. Prominent positioning on homepage and article detail pages.

Advertising/Sponsorship Opportunities

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NATIVE IN-STREAM ADS

Appears in headline stream on The Food

Channel homepage; seamlessly integrated

into our editorial content. Clearly marked as

“Sponsored.”

Clicks through to an article landing page

with 100% share of advertising voice. Cost

Inclusive of copywriting and ad placement:

$8,000. With original photography $9,000.

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Content sponsored by:

Content sponsored by:

Advertising/Sponsorship Opportunities

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RECIPE ARTICLE DEVELOPMENT

Custom recipe development for inclusion in native

articles and/or videos. Total cost $3,500 which

includes recipe concept, development and original

photography plus cost of ingredients (billed net).

With accompanying original article $8,000.

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Advertising/Sponsorship Opportunities

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DESKTOP MOBILE TABLET

RECIPE VIDEO DEVELOPMENT

Custom recipe development which is then

produced in :90 Second format with chef talent

or short-form how-to format without talent. May

stand alone or be combined with an article on

the recipe subject category. Additional video

production opportunities available.

:90 Seconds in The Kitchen: $8,000 with

ingredients billed net.

Time Cruncher (how-to): $3,000 with

ingredients billed net.

In less than a minute you can cut to the chase of how to make an incredible dish, without missing a beat.

Chef Cari Martins brings fresh culinary insight and inspiration to life in each :90 second how-to video.

Advertising/Sponsorship Opportunities

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DESKTOP MOBILE TABLET

CONTENT PACKAGE DEVELOPMENT

Package pricing available for development of

multiple articles, recipe articles or recipe videos

designed to cluster together. Pricing based on

complexity and volume.

Advertising/Sponsorship Opportunities

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The Food Channel offers a variety of Sports Themed

Sponsored Content opportunities that focus on the exploration of

food’s intersection with life events. Additional topics can be

explored based on sponsor need and ability to integrate within

The Food Channel’s editorial environment. Each themed package

includes 10 how-to videos and recipes, one central article that ties

the series together plus social media support. Series timing and

length-of-run depends on the sponsored theme.

• Pricing for themed packages ranges from $75,000 - $90,000 per series

Content Package: Sports & Food

• Munch Mania (Basketball)

• Speedway Snackers (NASCAR)

• Grand Slam Champions (Tennis)

• Stadium Delights (Baseball)

• Fairway Foods (Golf)

• Tailgate Sensations (College Football)

• Championship End Runs (College & NFL Bowl Games)

Put Your Brand at the Intersection of

Sports + Food

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We have a world class,

state-of-the-art culinary

facility and studio dedicated

to all facets of food creation,

recipe development, and

menu innovation.

Our Facilities

• State-of-art production kitchen

• Brand recipe & product creation

• Digital studio

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Let the food experts bring your stories to life.

We use our food expertise to create motion

media that tell the stories of people, food,

places and products to create engagement,

drive sales and build brands.

• Food videos • Location videos • TV commercials • Social media videos • Web commercials • Brand videos • Training videos

Two facilities with more than12,000 feet of studio space• Professional production kitchen• Fully-functional consumer kitchen• Dressing rooms, green rooms, hair/make-up room• 16' corner infinity cyc

The premier food video production resource between

LA and the Hudson River.

Our Facilities

Deep InsightsDeep, fresh perspective.Rich qualitative insights &not-so-obvious associations. Lots of emerging supportiveevidence, insights & ideas. Identifies potential white space.

MonthlyINSIGHTS FAST - past, present, future timeline and overview on any subject in 48 hours

CultureWaves™ is currently partnering with NPD to add a layer of qualitative behavioral insights, giving perspective and real-time evidence to inform customer and consumer insights around the evolution of snacking in America.

Syndicated reports.

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How does The Food Channel come up with its content, its

emerging trends or culinary creations? How do we keep our

content packages on trend, exciting and relevant?

We glean qualitative behavior insights with help from our

sister company, CultureWaves®.

If you want us to look at your brand or category with insights

to help identify the opportunities coming next—give us a call.

Additional Services

Additional Services

• Custom Trend Reports and Marketplace Insights

• Restaurant Menu Analysis and Insights

• Trend and Insight Presentations at Company Meetings, Trade Shows and Industry Events

how we do it

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PUBLISHING

Bob Noble: Chairman

David Nehmer: President, Chief Creative Officer

Kay Logsdon: Publisher

Cristin McCoy: Finance Manager

Damion McDunn: Technical Director

Our Team

ADVERTISING/SPONSORSHIP SALES

USA Today: Display Advertising

Michael La Kier: Branded Content/Custom Programs

EDITORAL/CONTENT DEVELOPMENT

John Scroggins, Editor-In-Chief

Gail Cunningham, Culinary Director

Cari Martens, Talent, :90 Seconds In The Kitchen; Culinary Development

Locke Hilderbrand, Chief Insights Officer

Kaitlan Foland, Assistant Editor

VIDEO PRODUCTION

Lori Robertson, General Manager

Rob White, Creative Director and Producer

Lance Mellenbruch, Video Production and Editing

Dylan Corbett, Video Production and Editing

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FOODCHANNEL.COM • 800.233.0294

SPRINGFIELD, MO • CHICAGO • LOS ANGLES • TAMPA • ATLANTA