Business Benchmark ReportBrought to you by Telstra Business Awards

2017 Telstra Australian Small Business Award winnerLove to Dream

Introduction

A Snapshot of your results

Strategy & Vision

Customers & Marketing

Operations

People & Culture

Social Responsibility

Financial Acumen

Conclusion

Contents

Introduction

An outline of the report.

How the content is generated.

How to read the document.

Thank you for taking part in the Telstra Business Awards. This is an example of the comprehensive Business

Benchmark Report you’ll receive after completing your entry. It’s a powerful tool to help you improve and grow your

business. You can use it to identify and implement changes that will help your business become ‘that’ business.

As part of your 2018 Telstra Business Awards entry, we’ll invite you to provide us with information about your

business, including your vision for the future, your approach to customers and marketing, your current operations,

the people and culture you foster, your impact on society and the financial acumen within your business. We’ll use

this information to produce a custom Business Benchmark Report covering all aspects of your business.

The report is divided into six sections, corresponding to the six independent business benchmarks of the entry

process. In each section, we’ll identify what you are doing well, and what you might be able to do better.

Importantly, we’ll provide practical steps you can implement right away to make your business more efficient,

more competitive and more profitable.

| Strategy & Vision | Customers & Marketing | Operations | People & Culture Social | Responsibility Financial Acumen |

Snapshot

This summary will give you an overview of how your business is performing within each of the criteria shown below. For

more detailed information on how you could improve within a particular category, you can refer to the relevant section of

your Business Benchmark Report.

Here we will tell you what percentile your business ranked in of

all businesses that entered the 2018 Telstra Business Awards.

Stratery & Vision

Being ‘that’ business means having confidence in your direction.

How well planned is your strategy? The findings in this section will

help you continue to move forward.

Customer Marketing

In this section, we’ll help you identify the areas where you can

establish stronger links with your customers, and become even

better at building new business.

Operations

We've identified your operations as an area of focus for you.

Based on your answers to questions in this section, we have

outlined some practical steps for you to take to help you improve.

People & Culture

The people within a business are what make it special. How

do you invest in your people and culture? We’ll identify your

strengths, and suggest areas to improve.

Social responsibility

Social impact and contribution are important values for

your business to consider. Based on your entry, we’ll

outline some practical steps to help you run a responsible

business.

Financial acumen

Financial acumen goes beyond the bottom line. This

section will look at opportunities for your business to grow

its financial footprint, and ensure a secure future for you

and your employees.

Excellent

Good

Room for improvement

Your business scored:

Strategy & VisionThe strategy and vision section is about defining what you want

your business to be, and the strategies you have put in place to

realise this vision.

It looks at how you define your vision for the business and

communicate this to your team. It also looks at how well advanced

your business is in documenting a strategy for the future through a

robust and comprehensive business plan, including the inputs

used in the creation of this plan, and the triggers for reviewing,

measuring and updating the strategies it outlines.

2016 Telstra Australian Business of the Year Spell and The Gypsy Collective 

Room for improvement

Good Excellent

Your overall rating for Strategy & Vision is excellent

Strategy & Vision

Insights:

Question:Does your business have a vision, purpose or mission statement?

You Answered:Yes, but we haven’t spent time

documenting or communicating it.

After you’ve completed your Telstra Business Awards entry, you’ll get access to expert knowledge from some of Australia’s brightest business minds.

In this section of your Business Benchmark Report, you’ll be provided with a tailored, expert insight into what makes an inspiring strategy and vision, and how your business can capitalise on its strengths to achieve even more.

Key Actions:

We’ll identify a number of practical actions you can focus on when it comes to the strategy and vision for your business. You’ll find them right here, so you can start implementing our expert recommendations straight away.

| Strategy & Vision | Customers & Marketing | Operations | People & Culture Social | Responsibility Financial Acumen |