2018 MEDIA KIT - Hawaii Business · Person of the Year Hawaii Business is focused on serving its readers and advertisers Hawaii Business Magazine : 2018 Media Kit 3 “The magazine

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UR STORIES COVER the big issues that affect Hawai‘i, its people, companies and nonprofits. We also give readers information

and ideas that are useful to their organizations and careers. Along the way, we keep them engaged, informed, inspired and entertained. And we do that on multiple platforms: in print, digitally, on social media and at our events.

We also help our advertisers and partners tell their stories to our elite audience, while provid-ing excellent customer service.

Local people already know we are the best business magazine in the Islands, but in 2017 we were named one of the Top Three regional business magazines in the nation, beating publications from much bigger markets on the Mainland. In fact, over the past six years, Hawaii Business has won more than 100 national and statewide awards.

Spend time with Hawaii Business; you’ll find it’s a good investment.

LOCALLY OWNED,LOCALLY COMMITTED,NATIONALLY HONORED

OUR AWARDS

O

NATIONAL AWARDS FROM THE ALLIANCE OF AREA

BUSINESS PUBLICATIONS

♦

BEST FEATURE LAYOUT,

ALL MAGAZINES, GOLD

BEST OVERALL DESIGN,

ALL MAGAZINES, GOLD

BEST USE OF

PHOTOGRAPHY/ILLUSTRATIONS,

ALL MAGAZINES, GOLD

BEST BODY OF WORK, SINGLE

WRITER, MEDIUM NEWSPAPERS AND

MAGAZINES, GOLD

BEST LOCAL COVERAGE OF A

NATIONAL STORY, MEDIUM

NEWSPAPERS AND MAGAZINES, GOLD

BEST PERSONALITY PROFILE,

MEDIUM-SIZE NEWSPAPERS AND

MAGAZINES, SILVER

BEST MAGAZINE, ALL MAGAZINES,

BRONZE

BEST COVER, ALL MAGAZINES,

BRONZE

LOCAL AWARDS FROM SPJ HAWAII

♦

INFORMATIONAL GRAPHICS,

FIRST PLACE

HEADLINES, FIRST PLACE

BEST EXPLANATORY JOURNALISM,

FIRST PLACE

BUSINESS REPORTING, FINALIST

INDUSTRY OR TRADE REPORTING,

FINALIST

PROFILE, FINALIST

FEATURE WRITING/LONG FORM,

FINALIST

OVERALL DESIGN, FINALIST

BEST SINGLE FEATURE LAYOUT,

FINALIST

Garrett Marrero, president and CEO of Maui Brewing and 2017 National Small Business

Person of the Year

Hawaii Business is focused on serving its readers and advertisers

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“ The magazine is a cut above. The articles have depth, the layout and design work is excellent, and it has an overall good polished feel to it.”JEFF MIKU LINA , EX ECUTIVE DIRECTOR, BLUE PLANET FO U NDATI O N

D I S T R I B U T I O NPick up a copy of Hawaii Business magazine at the following locations:

Barnes & Noble Walgreens Walmart Costco Daniel K. Inouye airport Foodland/Sack & Save Whaler’s General Store Times Don Quijote KTA/Waikoloa Village CVS Longs Safeway

PA R T N E R S H I P SOver 30 association partnerships including Small Business Hawai‘i Chamber of Commerce of Hawaii, and UH Shidler College of Business:

AIA Honolulu Building Industry Assoc. of Hawaii Better Business Bureau of Hawaii Hawaii Venture Capital Assoc. Japanese Chamber of Comm. & Ind. of HI Small Business Hawaii Chamber of Commerce of Hawaii Hawai‘i Island Chamber of Commerce Kona-Kohala Chamber of Commerce Kaua‘i Chamber of Commerce Maui Chamber of Commerce Hnl. Japanese Chamber of Commerce

28,545daily newsletter

subscribers

4,100+annual event

attendees

* SOURCE: 2015 CIRCULATION VERIFICATION COUNCIL

Hnl. Japanese. Jr. Chamber of Commerce Native Hawaiian Chamber of Commerce HNL Filipino Chamber of Commerce Hawaii Society of CPA’s Hawai‘i Alliance of Nonprofit Organizations HI Science & Technology Council Kapolei Chamber of Commerce UH Shidler College of Business Hawaii Pacific University Young Business Council UH Alumni Association YWCA Building Owners & Managers Association Northern California Hawaii Chapter of Commerce Chaminade Alumni Association Moloka‘i Chamber of Commerce

L O O K I N G F O R O U R A D S P E C S ?

Flip to last page

65,335print readers

per month

57,141total social

media followers

50,299unique visitors

per month

205,420total reach*

OUR AUDIENCE:BY THE NUMBERS

FOR MORE INFORMATION Contact Chris Griffin, Account Coordinator, [email protected], 808=534-7560

EDITORIAL CALENDAR J A N U A R Y 2 0 1 8 - D E C E M B E R 2 0 1 8



S I N C E 1 9 5 5

RIS

KY

WATER

JAN

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2017

J A N U A R Y 2 0 1 7

A S H O R T A G E O F I N S P E C T O R S

M E A N S Y O U D O N ' T K N O W W H A T

Y O U ' R E G E T T I N G I N T O .

P 2 8

A Bike Boom Has Begun.How Far Will Oahu Go? P.104CYCLE CITY

RISKY

WATER P L U S

Here's What the

BOSS Thinks

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Weinberg'sLegacy isConcrete

P.136

H A W A I I B U S I N E S S . C O M

O C E A N

T E S T I N G

JANUARY 2017

AUSTIN KINOHokulea navigator and ocean entrepreneurin the water at KaimanaBeach



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FEBRUARY 2017

THE D

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2017

YES, YOU WILL BE HACKED

A� ordable Homes for

Local Families P.52

15 Keys to E� ective Leadership

P.69

F E B R U A R Y 2 0 1 7

P LU S


How to Protect Yourself & What to Do When it Does Happen. P20

VIRTUAL &AUGMENTED

REALITYIN HAWAII

P.44

WHAT'SNOW?

WHAT'SNEXT?

J A N U A R Y 2 0 1 8

TO U R I S MF O C U S tourism, politics, small business

S P E C I A L S E C T I O N SWest O‘ahuCorporate AnniversariesAIGA Hawai‘i’s 5-O Awards Insert

E V E N T SSmallBiz Academy

Space due: Nov. 22, 2017Materials due: Nov. 29, 2017

J U LY 2 0 1 8

P O L I T I C S & G OV E R N M E N TF O C U S energy report, small business

S P E C I A L S E C T I O N SLeaders in TechnologyHawaii Business Report Insert

E V E N T SLeadership Conference

Space due: May 18, 2018Materials due: May 25, 2018

F E B R U A R Y 2 0 1 8

D I G I TA LF O C U S digital industry, small business

S P E C I A L S E C T I O N SConstruction OutlookEnergy Guide

E V E N T SC-Suite Speaker Series

Space due: Dec. 21, 2017Materials due: Dec. 28, 2017

A U G U S T 2 0 1 8

TO P 2 5 0

F O C U S Hawai‘i's biggest companies and nonprofits, small business

S P E C I A L S E C T I O N STop 250 ProfilesSafety & Security Guide

E V E N T SMerging Visions

Space due: June 22, 2018Materials due: June 29, 2018

M A R C H 2 0 1 8

F U T U R E I SS U EF O C U S 20 for the Next 20, small business startup awards

S P E C I A L S E C T I O N SWho’s Who in HealthcareSenior Care GuideHospitality, Meetings & Events

E V E N T SBest Places to Work

Space due: Jan. 19, 2018Materials due: Jan. 26, 2018

S E P T E M B E R 2 0 1 8

C O N ST R U CT I O NF O C U S construction, most proftable companies, small business

S P E C I A L S E C T I O N SAuto GuideE ngineers, Architects, Landscapers &

Surveyors


Space due: July 24, 2018Materials due: Aug. 3, 2018

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* Information subject to change



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BLACK BOOK: 318 Local Executives p. 77BLACK BOOK:BLACK BOOK:


DECEMBER 2017

BOB HARRISON GUIDED FIRST HAWAIIAN BANK

THROUGH A SUCCESSFUL STOCK OFFERING

P.32

CEO OF

THE YEARINNOVATIVE

WAYS TO BUILD TEAMWORK p. 134

5 STEPS TO REVERSE THE BRAIN DRAINp. 40

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500 DOCTORS

SHORTP.80

BEHIND THE SCENES AT RESTAURANT

INSPECTIONSP.128

H AWA I I B U S I N E S S . C O M

U N D E R G R O U N DE C O N O M YCOCKFIGHTING,PROSTITUTION, DRUGS p.72

JUNE 2017

Top 100 Realtors: New No.1 p.31

E C O N O M YCOCKFIGHTING,PROSTITUTION,

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= Signature Issue = Premier Issue

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B L AC K B O O K

F O C U SCEO of the year, Black Book, small business

S P E C I A L S E C T I O N SKaka‘ako MagazineShipping, Freight, and TransportationHoliday Messages

E V E N T SC-Suite Speaker Series

Space due: Oct. 19, 2018Materials due: Oct. 26, 2018

A P R I L 2 0 1 8

B EST P L AC ES TO WO R K

F O C U S workplace satisfaction, small business

S P E C I A L S E C T I O N SBest Places to Work ProfilesMaui Business Report Insert


Space due: Feb. 16, 2018Materials due: Feb. 23, 2018

O C T O B E R 2 0 1 8

WA H I N EF O C U S women, small business

S P E C I A L S E C T I O N SHawai‘i’s Professional WomenAIA Awards Insert

E V E N T SWahine Conference

Space due: Aug. 24, 2018Materials due: Aug. 31, 2018

M AY 2 0 1 8

B EST O F S M A L L B U S I N ESS

F O C U S small business awards

S P E C I A L S E C T I O N SPathways to SustainabilityInvesting & Succession Planning

E V E N T SSBA & SmallBiz Editor’s Choice Awards

Space due: Mar. 23, 2018Materials due: Mar. 30, 2018

N O V E M B E R 2 0 1 8

N E I G H B O R I S L A N DSF O C U S Hawai‘i island, Maui, Most Charitable Companies, small business

S P E C I A L S E C T I O N SNonprofit & Charitable CompaniesEast O‘ahu


Space due: Sept. 21, 2018Materials due: Sept. 28, 2018

J U N E 2 0 1 8

R E A L ESTAT EF O C U S real estate, small business

S P E C I A L S E C T I O N SR eal Estate's Top 100: Profiles of

Top RealtorsReal Estate MarketplaceNAIOP Kukulu Hale Award

E V E N T SReal Estate's Top 100 Gala

Space due: April 20, 2018Materials due: April 27, 2018

FOR MORE INFORMATION Contact David Sur, Associate Publisher, [email protected], 808-534-7124

DIGITAL MEDIA R E V I S E D N O V E M B E R 2 0 1 7

A REDESIGNEDHAWAIIBUSINESSEXPERIENCE

57,141total combined social media reach*

30,002Twitter followers

17.6kInstagram followers

7,320Facebook likes

2,209LinkedIn followers

T H E B R E A K D O W N

THE NEW HawaiiBusiness.com features a three-column layout with more content front and center, which engages readers with trusted high-quality journalism of the magazine as well as video, web-exclusives and more dynamic content. HawaiiBusiness.com is a premiere destination for the most-relevant content and local perspective in the 50th State’s business community.

O U R S O C I A L M E D I A A U D I E N C E : B Y T H E N U M B E R S

IF THE INTERNET WAS A COCKTAIL PARTY then Hawaii Business’ social media is the most interesting person at the affair: witty, stylish and smart. Social media is the first customer-facing of our brand and this digital audience grows daily. Engage with millennials and the tech savvy business community through these dynamic platforms. Raise your glasses!

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OUR DAILY NEWSLETTER: TODAY’S HAWAII NEWS

S O C I A L M E D I A A D S P E C S

S PA C E W I D T H H E I G H T S PA C E W I D T H H E I G H T

FACEBOOK 1200px 630px INSTAGRAM 1080 1080

TWITTER 440 220 LINKEDIN 1200 300

WEBSITE - LEADERBOARD 728px 90px NEWSLETTER - BANNER 360 85

A C C E P T E D D I G I TA L F I L E F O R M AT S72dpi web-optimized .JPG, .PNG, or .GIF. HTML files ar also accepted. Images with higher resolutions will be subject to reduced file size conversion.

O U R N E W S L E T T E R A U D I E N C E : B Y T H E N U M B E R S

28,545total newsletter subscribers

18.89%Open rate:*the number of unique opens divided by total delivered.

4.07%Clickthrough rate:*total unique clicks divided by total delivered. Average clickthough across industries is 2.52%

T H E B R E A K D O W N

“Today’s Hawaii News has been the perfect vehicle for Kualoa to increase awareness with frequency and in a dynamic

manner, and has resulted in a marked increase in inquiries

and bookings.”

FR ANK AM O NG, DI R EC TO R O F SAL ES, M AR KETI NG AND BUS I NES S DEVEL O PM ENT,

KUAL OA R ANC H & PR I VATE NATU R E R ES ERVE

D I G I TA L A D S P E C S

Hawaii Business wants you to have a quick read of the top local news stories every weekday morning. “Today's Hawaii News” gives you:

◆ Summaries of the main statewide stories, compiled from all of the state’s leading news media, not just one source.

◆ Separate sections for each of the major Hawaiian Islands.◆ Links to each story, in case you want to learn more.◆ Curated stories by Hawaii Business Editor Steve Petranik and

his team of journalists.

* Data current as of November 2017

FOR SPONSORSHIP OPPORTUNITIES Contact David Sur, Associate Publisher, [email protected], 808-534-7124

EVENTS CALENDAR J A N U A R Y 2 0 1 8 - D E C E M B E R 2 0 1 8

Q U A R T E R LY

S M A L L B I Z ACA D E M YSeminars that offer valuable tips, insight and data to support Hawai‘i’s small business community.

AT T E N D E E S120+ attendees

S AV E T H E DAT E S

January 2018April 2018September 2018November 2018

T R I - A N N U A L

C - S U I T E S P E A K E R S E R I ESThe C-Suite Speaker Series brings together Hawai‘i executives to learn from mutual experience and perspectives.


SAV E T H E DAT E S

February 2018May 2018December 2018

I N C L U D E SE X P O !


4,100+attendees

14events

AT T E N D E E I N D U S T R I E S Architecture & Design Banking & Finance Construction Food & Beverage Healthcare Government Hospitality & Tourism

Law Non-Profit Retail Real Estate Sales & Marketing Technology Education

A N N U A L C E L E B R AT I O N

B EST P L AC ES TO WO R KOrganizations named as one of the “Best Places to Work in Hawaii” are recognized at an extravagant celebration. The event also serves as the official release of the April issue, which features the Best Places to Work companies.


SAV E T H E DAT E

March 29, 2018

A N N U A L C E L E B R AT I O N

S BA & S M A L L B I Z E D I TO R ’S C H O I C E AWA R DSEach year Hawaii Business magazine partners with the SBA to present the Small Business Awards Luncheon. This is the state’s largest small business recognition program. The pool of honorees are nominated by their banks and lenders for the SBA Awards. In addition, Hawaii Business awards five winners the SmallBiz Editor’s Choice Awards.


SAV E T H E DAT E

May 2018

O U R E V E N T S : B Y T H E N U M B E R S

Haw

aii Business M

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9H A W A I I B U S I N E S S . C O M / E V E N T S



* Dates subject to change

14events

A N N U A L I N V I TAT I O N - O N LY C E L E B R AT I O N

M E RG I N G V I S I O N SMerging Visions brings together the leaders of Hawai‘i’s Top 250 companies and the emerging leaders of 20 for the Next 20, H.A.P.A., Pacific Century Fellows and Omidyar Fellows to cultivate relationships to accelerate Hawai‘i’s future.


SAV E T H E DAT E

August 2018

A N N U A L F U L L- D AY C O N F E R E N C E

WA H I N E FO R U MThe Wahine Forum is the largest professional development conference for women in the state of Hawai‘i. The conference is attended by Hawai‘i’s top female executives, entrepreneurs, up-and-coming leaders and others intent on advancing their careers.


SAV E T H E DAT E

October 25, 2018

A N N U A L F U L L- D AY C O N F E R E N C E

L E A D E RS H I P C O N F E R E N C EThe Leadership Conference is dedicated to the advancement of Hawai‘i’s emerging leaders. Attendees are able to enhance their professional aptitude and leadership skills through a full day of informative general sessions and workshops featuring national and local speakers.


SAV E T H E DAT E

July 26, 2018

A N N U A L I N V I TAT I O N - O N LY C E L E B R AT I O N

R E A L ESTAT E ’S TO P 1 0 0 G A L AHawaii Business’ Real Estate’s Top 100 program is the only objective recognition of the highest performing agents in the state. The gala recognizes these accomplished individuals for their unmatched success in the real estate industry.


SAV E T H E DAT E

June 2018

O U R E V E N T S : B Y T H E N U M B E R S

“Hawaii Business magazine events continuously strive to be innovative and cutting edge in their

content development. It is important to them to provide value to their attendees.”

M A K A NA M c C L E L L A N, P U B L I C I N F O R M AT I O N O F F I C E R , T H E Q U E E N ' S H E A LT H SYST E M S

FOR MORE INFORMATION Contact Chris Griffin, Sales & Marketing Coordinator, [email protected], 808-534-7560

PRINT AD SPECIFICATIONS

B L E E D A D S W I D T H H E I G H T

W H AT I S B L E E D ? Bleeds allow you to run artwork to the edge of a page. On a press, the artwork is printed on a large sheet of paper and then trimmed down to size

R E V I S E D N O V E M B E R 2 0 1 7

N O N - B L E E D A D S W I D T H H E I G H T

2-PAGE SPREAD 15.5" 10.375" FULL-PAGE 7 10 DOUBLE 1/2H SPREAD 14.92 4.875

2/3-PAGE VERTICAL 4.625 10

1/2-PAGE VERTICAL 4.625 7.5 1/2-PAGE HORIZONTAL 7 4.875

1/3-PAGE VERTICAL 2.25 10 1/3-PAGE HORIZONTAL 4.625 4.875

1/6-PAGE VERTICAL 2.25 4.875 1/6-PAGE HORIZONTAL 4.625 2.375

P R I N T A D F O R M AT S

Adobe Illustrator® CC 2014 or earlier, Adobe Photoshop® CC 2014, Adobe InDesign® CC 2014 or earlier.

4-color CMYKAny layouts containing RGB, Spot or Pantone colors must be converted to their CMYK equivalents. Any layouts found to have a differing color scheme must be revised accordingly. We want to ensure that colors are represented properly, therefore, the client will be notified if there are any inconsistencies in color scheme.

All screen and printer fonts and all CMYK graphics files included. For InDesign® files, please include PDF X-1a (2001)

format with files and turn bleeds on when exporting to PDF if submitting ad with bleeds.

Offset all crop marks by 0.125".

EPS and TIFF files: 300dpi resolution with CMYK color or grayscale at actual size with all fonts converted to outlinesPress-Ready PDF files are acceptable if all fonts are embedded and images are converted to CMYK at 300 dpi.

All PDFs built incorrectly will be sent back to the client for revisions. We are also obligated to alert the client if any graphic elements are under 300 dpi to ensure that advertisements are displayed at their best quality.

A D S U B M I S S I O NEmail attachments less than 20 MB may be sent to Chris Griffin, Sales & Marketing Coordinator at [email protected]. It is the responsibility of the client and/or agency to confirm reception of e-mail with Hawaii Business as well as provide color proof (if proof is needed). Transferring large files over the Internet through Dropbox, Google Drive, and FTP is also an option. If interested, please ask your account executive for more information.

L O O K I N G F O R O U R D I G I TA L A D S P E C S ?Flip to page 7

2 PAGE Live 15.5" 10.375"SPREAD Trim 16 10.875 Bleed 16.25 11.125

FULL PAGE Live 7.5 10.375 Trim 8 10.875 Bleed 8.25 11.125

DOUBLE 1-2H Live 15.5 4.833"SPREAD Trim 16.0 5.333 Bleed 16.25 5.583

2/3 PAGE Live 4.665 10.375VERTICAL Trim 5.165 10.875 Bleed 5.415 11.125

1/2 PAGE Live 4.667 7.458 VERTICAL Trim 5.167 7.958 Bleed 5.417 8.208

1/2 PAGE Live 7.5 4.833 HORIZONTAL Trim 8 5.333 Bleed 8.25 5.583

Bleed 0.125 inches

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FOR MORE INFORMATION Contact David Sur, Asociate Publisher, [email protected], 808-534-7124

CELEBRATORY PACKAGES

CUSTOM PUBLICATIONS

CELEBRATE YOUR ORGANIZATION’S anniversary, milestone, rebrand or grand opening with Hawaii Business magazine and digital platforms. Let us create a custom campaign to honor your achievements and proudly proclaim your company’s work to the business community.

Our celebratory package includes

◆ Four-page advertorial spread

◆ Appears in Hawaii Business in month of client’s choice

◆ 500 additional copies of your advertorial

◆ Professional writing services

◆ Professional photoshoot

◆ Native content article on HawaiiBusiness.com

◆ Social media campaign and digital rollout

WE KNOW HAWAI‘I and we know publishing. We are Hawai‘i’s specialists in delivering a business message, persuasively and on-target. Our custom publications leverage aio media’s unparalleled quality, distribution channels, and award-winning design.

Let us help tell your story, like we have done for these clients:

◆ The Howard Hughes Corporation

◆ The Department of Commerce and Consumer Affairs (DCCA)

◆ NAIOP Hawaii

◆ The Shidler Group

◆ Honolulu Japanese Chamber of Commerce

◆ Hawaii Automotive Dealership Association (HADA)

◆ Central Pacific Bank

◆ Kamehameha Schools

CUSTOM CAMPAIGNSL e t u s t e l l y o u r s t o r y

CONTACT US

PUBLISHER Cheryl Oncea

[email protected]

ASSOCIATE PUBLISHER David Sur

[email protected]

EDITOR Steve Petranik

[email protected] 534-7584

ACCOUNT MANAGER Jimmy Nakano

[email protected]

ACCOUNT MANAGER Stephen Guzman

[email protected]

SALES & MARKETING COORDINATOR Chris Griffin

[email protected]

DIGITAL MEDIA DIRECTOR Daniel Ikaika Ito

[email protected]

EVENTS MANAGER Kira Chong Tim

[email protected]

EVENTS AND MARKETING COORDINATOR Michelle Okada

[email protected]

CONNECT WITH US

INSTAGRAM @hawaiibusinessmagazine

FACEBOOK.COM/ hawaiibusiness

TWITTER @hawaiibusiness

LINKEDIN Hawaii Business Magazine

1 0 8 8 B I S H O P S T. , S U I T E L L 2 , H O N O L U L U , H I 9 6 8 1 3

( 8 0 8 ) 5 3 4 -7 5 0 0 w w w. h a w a i i b u s i n e s s . c o m

Documents

2018 MEDIA KIT - Hawaii Business · Person of the Year Hawaii Business is focused on serving its readers and advertisers Hawaii Business Magazine : 2018 Media Kit 3 “The magazine