Exceptional programs for reaching key decision makers and influencers in:

Accounts Payable

Procure-to-Pay

Disbursements

Fraud / Compliance

2018 Media Pack

The APA are the UK’s leading provider of training, events and research specifically for professionals in Accounts Payable/Purchase Ledger and Procure-to-Pay, as well as key audit and compliance resources for Global and Finance Shared Services professionals, Controllers, and their F&A teams. In leveraging our membership and social media groups including the UK’s largest LinkedIn AP/P2P group with over 40,000 members and a wider network of over 2,000,000 social followers along with the established trust of the financial operations industry, APA connects Solution Providers with AP & P2P professionals in ways that build meaningful and lasting relationships.

The Accounts Payable Association (APA) is the professional body Solution Providers trust to engage with decision makers and key influencers in financial operations.

About The Accounts Payable Association

CONTACT OUR SALES TEAM TODAY!T: 0330 120 0517E: info@ap-association.co.uk

Continue reading to learn how we can help grow your business with the following solutions:

The AP AssociationAbout AP’s Network & Our Audience

AdvertisingPromo & Sponsorship

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Pg. 3

EventsAPA Annual Conference & Expo October 2018 Pg. 5

PartnersAPA Accredited Partner ProgrammeSolution Provider Certification

Pg. 4Pg. 6

Pg. 8

The Accounts Payable Association engages AP, P2P, Global & Shared Services professionals.

This audience is driven by enormous pressures to discern which solutions and services will lead to increased efficiency and, in turn, transform their department into a profit centre for their organisation. The need to save their company’s money and reduce FTEs are key initiatives being driven by the Senior Finance Executives, and our audience is tasked with identifying the right solutions to achieve those goals.

Our key titles in this area include AP Manager, Head of AP, AP & Financial Controller, Payables Manager, CFO Director T&E, Director & Head of Procure-to-Pay, Director Shared/Global Business Services.

About APA’s NetworkAbout Our Audience

By Annual Revenue

By Number of AP Department Employees

By Number of Invoices

By Primary Industry

By Job Level

3

Under £50 Million 30%£50 Million - £199.9 Million 12%£200 Million - £499.9 Million 15%£500 Million - £999 Million 13%

£1 Billion - £5 Billion 18%Over £5 Billion 12%

1 - 499 Invoices 19%500 - 999 Invoices 13%

1000 - 4999 Invoices 25%5000 - 9999 Invoices 12%

10000 - 24999 Invoices 10%25000 - 39999 Invoices 5%

40,000+ Invoices 16%

Director/Manager - 74%Specialist/Clerk - 21%

Executive - 5%

1-4 Employees - 30%5-10 Employees - 24%11-25 Employees - 11%

26- 50 Employees - 18%51+ Employees - 17%

Federal 10%Technology 1%Consumer 13%Professional 7%

Utilities 11%Publishing/Media 1%Financial 6%Banking/Insurance 7%

Transportation 7%Manufacturing 10%Government 3%Other Goods 5%

AP Association Media Pack 2018

30%

24%

11%

18%

17%

£

The vast technology/solution marketplace has provided organisations with more options than ever for achieving maximum efficiency and effectiveness. But vast isn’t always helpful, particularly when it comes to pairing organisations with the right solution. That’s where the APA Accredited Partner Programme and Essential Buyer’s Guide come in.

Become an APA Accredited Partner and include your brand in the 2018 Accounts Payable Association Essential Buyer’s Guide and get noticed in the first place Finance professionals go to look for solutions and services.

APA members and followers use the APA Essential Buyer’s Guide to quickly identify the products and services they need. The accredited partner portal and essential annual guide provides Finance professionals responsible for AP & Procure-to-Pay with an invaluable tool for cutting through the clutter and identifying the most appropriate solution or service for their needs from trusted providers.

Accredited PartnerProgrammeBe recognised as an accredited solution provider

Sponsor Pricing100 word listing in buyer’s guide and

partners portal

Accredited Partner Logo

Contact Info

Placement in the accredited partners

portal

First choice of sponsorship

and marketing opportunities

APA Conference

Exhibitor

1/2 page Ad in buyer’s guide

Premium £POA

Accredited £1,000

4

AP Association Media Pack 2018

5

Annual Conference & Expo

350+

APA Annual Conference & Expo October 2018

EXPECTED AUDIENCE

AP & P2P PROFESSIONALS

HIGHLY ENGAGED ATTENDEES DESIRABLE DEMOGRAPHICS

Personally connect with more than 350 professionals working in Accounts Payable and Procure-to-Pay at APA’s Annual event. This prominent event is popular among AP and wider Finance Professionals eager to learn the latest best practices and trends, and explore the arena of solutions that will increase efficiency and effectiveness, as well as keep them in compliance.

Delegates come to this event for the wealth of educational content they have come to rely on. Whether attending sessions on leadership, change management, policies & procedures, work flow and process improvement, Shared Services & GBS trends, payments, AP & P2P automation, supplier management, compliance, or any other topic, their departmental needs are always top of mind – making them eager to learn about your solutions and services.

MEASURABLE MARKET GROWTHOver two years, APA’s network and following has consistently grown, and our accredited partners are growing with us. Between APA’s annual conference and regular regional events, more than 500 Transactional Finance professionals are expected to gather to learn about the solutions and services that will grow their business – and yours!

By exhibiting at the APA Annual Conference & Expo, you’ll connect with key decision makers and influencers from a diverse group of companies – including 37% of attendees representing organisations with £1B+ in annual revenue. You’ll connect with attendees who have decision making authority. In fact more than 50% of attendees carry titles including Director, Head of, Controller, or Manager.

CRITICAL CONNECTIONSWith in-person connections at a premium, the APA Annual Conference & Expo is the best way to directly communicate and personally engage a highly targeted audience of AP and P2P leaders. Your discussions will make it clear why AP professionals attend APA events – to learn, improve, and grow!

T: 0330 120 0517E info@ap-association.co.ukAP Association Media Pack 2018

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The organisation your customers trust for training now offers certification programs specifically for Solution Providers and consultants. Solution Provider Certification training helps sales and marketing professionals at all levels understand the critical concepts that are at the forefront of your customers’ minds when they seek an AP relevant solution.

Get your team Solution Provider Consultant certified: On Site.

Certification builds skills Establish yourself and your team as accounting experts by earning one or more of these designations:

In a full-day session with an expert trainer at your headquarters or a location of your choice, your team will have the ultimate all-access pass. Ask specific questions and get the answers most relevant to your company’s unique questions and needs. Get your team completely up to speed and on the same page in a single, intensive day of training – then get back to work, ready to ramp up revenue like never before.

From the fundamentals to the advanced nuances of accounting and transactional finance. With an in-depth understanding of the accounting profession, you and your sales team will be able to speak your customers’ language — fluently! You’ll be able to ask detailed questions that build credibility and get to the heart of your client’s needs. Communicate clearly with current and potential clients about their challenges to work towards a solution that fits their needs best. Your certification credentials establish a sense of trust and respect that fosters stronger relationships with both existing and prospective clients

Training and EducationSolution Provider Certification

AP Association Media Pack 2018

T: 0330 120 0517E info@ap-association.co.uk

APA Marketing OpportunitiesAPA Conference Event Exhibitor APA Expo ExhibitorStarting at £3,999 POA

If you require a more specific marketing or sponsorship opportunity, please contact us on:

T: 0330 120 0517E info@ap-association.co.uk

NewsletterFeature in our quarterly newsletter sent to

all APA members.Your organisation’s research white paper

marketed to all APA members and available to download for one year.

Get informed opinions from AP experts to help you develop new and innovative

ideas.

Host an event with the AP Association and directly reach your target market.

Record and share your podcast with our audience for 12 months.

Let the APA run an exclusive masterclass/roundtable event for between 10 - 15

people.

Send your corporate message directly to APA members.

Conduct a survey with us and include your own specific questions.

Use APA’s extensive social media blogging audience to deliver your corporate

message.

Host a series of webinars with the AP Association.

Certification programs specifically for Solution Providers and consultants.

Leverage the APA’s social media following and get your message heard.

Surveys

Guest Blogs

Whitepapers

Collaborative Events

Thought Leadership

Podcast

Webinars

Solution Provider APA Certification

Social Media Campaigns

Email Marketing

Masterclasses/Roundtables Events

All Sponsorship and Advertising opportunities available to APA Accredited Partners only.

AP Association Media Pack 2018

To start engaging with AP/P2P Professionals please contact us for further details on becoming an accredited partner.

T: 0330 120 0517E info@ap-association.co.uk

association

Media Pack 2018