2018 RNCFR Partner Packages · • Full-page, full-color program ad, art provided by sponsor. • Sticker (with logo) on all the rough stock gates. • Logo featured on the inside

2018 RNCFR Partner Packages

2017 vs 201615,216 ATTENDEES

Daytrippers Osceola residents Overnight visitors

2nd year attendees Said they would return next year

52

35 82

25 23%

% %

% %

ADVERTISED ON

ONLINE DATA

How’d you hear about the RNCFR?• Internet - 30.2%• Recommendation - 27.2%• Visited Last Year’s Event - 21.1%• Newspaper - 16.4%• Poster/Flyer - 15.5%• Radio - 13.8%• Television - 10.3%• Billboard - 7.8%

11,214

35,494

2016

2017FACEBOOK

6,364

2015

WEBSITE - RNCFR.COMRETURNING VISITORS

NEW VISITORS79 %

21 %141,741 78,449 48 ClicksPAGEVIEWS UNIQUE PAGE VIEWS AVG SPONSOR CLICK-THROUGHS

30%Overall, Page Views on

RNCFR.com increased by

over last year.

45Average age:

17%ATTENDANCE

• Wecreatedavirtualrealityexperienceofplaces

inKissimmeewhichwetookonourtravels

promotingthedestination

• VisitedfourCircuitFinalsRodeos

• ExpandedourCowboyDealsforattractions

negotiatedandlistedonourwebsite

• Emailmarketingandleadnurturing

• Participatedinseverallocalevents

• Participatedinlocalrodeoevents

• ExpandedtheRNCFRTailgateExperience

• ExtendedtherouteoftheRNCFRCattleDrive

• Contestantsvisitedmorelocalbusinesses

inourcommunity

• AddedaLiveChatfeaturetothewebsite

WHAT WAS NEW IN 2017?

TRAVEL & EVENTS

COMMUNITY VISITS

• OldFloridaOutdoorDaysKissimmee

• OldFloridaOutdoorFestival,Apopka

• RunawayCountry,Kissimmee

• All-ChampionshipRodeo,Arcadia

• LakelandProRodeoClassic,Lakeland

• MontanaCircuitFinals,GreatFalls,MT

• TurquoiseCircuitFinals,LasCruces,NM

• SoutheasternCircuitFinals,Davie,FL

• Mtn.StatesCircuitFinals,Loveland,CO

• WranglerNationalFinals,LasVegas,NV

• BootBarn,Kissimmee&I-Drive

• GiveKidsTheWorldVillage

• WildFloridaAirboats&GatorPark

• OsceolaRegionalMedicalCenter

• OrlandoInternationalAirport(2days)

• OsceolaCountyLibrary,BVL&St.Cloud

• CityofKissimmee,CityHall

• HighlandsElementarySchool

• PartinSettlementElementarySchool

• HarmonyHighSchool

• EastLakeElementarySchool

• OsceolaCountyStadium,FloridaFireFrogs

• CouldbeYOURBUSINESS!

OsceolaCountySchoolDistrict GiveKidstheWorld

St.CloudLibraryBranch

BootBarn-TheLoop OsceolaRegionalMedicalCenter

Sincethe1950s,inanopen-air,outdoorarena,theSilverSpursRodeohasbeenholdingtheirrodeoonthe

KissimmeepropertynowknownasOsceolaHeritagePark.In2003,theorganizationandOsceolaCounty

partneredtocreateOsceolaHeritagePark,whichincludesthe10,000+seat,indoorSilverSpursArena,a

90,000-square-footConferenceCenterandtheOsceolaCountyStadium.Witharichhistory

inhostingrodeos,it’snosurprisethattheRAMNationalCircuitFinalsRodeochoseKissimmeeas

itsnewhome.

Inadditiontoitsrodeoheritage,OsceolaHeritageParkisalsohometoMecumAuctions,thelargest

collectorcarshowintheworld,RunawayCountryMusicFestandmanymoreconcerts,festivals,amateur

andprofessionalsportingevents,tradeshowsandconventions,attractingover600,000peopleayear.

OsceolaHeritageParkisCentralFlorida’seventcomplex.

ABOUT THE VENUE

PHOTOS

CIRCUIT TRAVEL

DIAMOND SPUR PARTNER - $30,000• Brandedsuiteforeachperformance,minusThursday’sperformance,includes12ticketsea.

• Banneracrossstagethatishousedonthenorthendofthearena,approximately50ftx5ft.

• Duringtheperformanceofyourchoice,yourVIPguestswillbebroughtintothearenaonour

specialhorse-drawnwagon,alwaysafanfavorite.

• NamingrightstotheRNCFRTailgateExperience,asthe“_____TailgateExperience”.

• BlogpostonRNCFR.compromotedontheRNCFRsocialmediachannels.

• CustomPartnerBuckle,designedandbuiltbyMontanaSilversmiths.

• LogoandbrandrepresentationattheRNCFR:

• Abrandedflagtobeflowneveryperformancearoundthearenaviahorsebackbefore

yoursponsoredevent.Ex:“SaddleBroncRidingsponsoredbyYourCompany”.

• Additionally,yourlogowillbebroadcastedtotheentirearenaviaribbonboardwith

ananimatedreelthatplaysthroughoutyoursponsoredevent.

• 30-secondcommercialontheLEDvideoboardplayedinpre-show,providedbysponsor.

• Logoon1bannerontheinsideofthearenaringthatcouldbenationallytelevised.

• NamementionedinPAannouncementsbyourofficialRodeoAnnouncers.

• Full-page,full-colorprogramad,artprovidedbysponsor.

• Sticker(withlogo)onalltheroughstockgates.

• Logofeaturedontheinsidechutegatepanel,shownduringroughstockevents.

• OpportunitytohavealargeboothattheTailgateExperience,table&chairsprovided.

• ShoutoutsonRNCFRsocialmediaoutletsthroughouttheyear.(41,000followers)

• LogofeaturedontheRNCFRwebsitewithabacklinktoanyURL.

• Logofeaturedoneachdaysheet,soldateachperformancetoattendeesfor$1.

• Admissionfor12totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday

performances)inadditiontorodeoadmissionforthatperformance.

• EachVIPattendeewillreceivetwocomplimentarydrinksperperformance.

• ExtraGeneralAdmissionticketsasneeded.

• 4VIPparkingpassesperperformanceoftheRNCFR.

• 4ticketstotheJustinCowboyCrisisFundLuncheononSaturdayoftheRNCFR.

• 4ticketstoourcharityfundraisingtournament.(detailscomingsoon)

• Framedsouvenirposter.

1 AVAILABLE

SPECIAL OPPORTUNITIES

PLATINUM SPUR PARTNER - $20,000• Duringtheperformanceofyourchoice,yourVIPguestswillbebroughtintothearenaonour

specialhorse-drawnwagon,alwaysafanfavorite.

• EightSilverBuckleseats,theclosestseatstodirt.

• LogoandbrandrepresentationattheRNCFR:












• ShoutoutsonRNCFRsocialmediaoutletsthroughouttheyear.(41,000followers).

• LogofeaturedontheRNCFRwebsitewithanbacklinktoanyURL.


• Admissionfor8totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday

performances)inadditiontorodeoadmissionforthatperformance.

• EachVIPattendeewillreceivetwocomplimentarydrinksperperformance.

• ExtraGeneralAdmissionticketsasneeded.


• 4ticketstotheJustinCowboyCrisisFundLuncheononSaturdayApril8that10:00am.



1 AVAILABLEPENDING DIAMOND

CATTLE DRIVE PARTNER - $5,500• OfficialeventsponsoroftheRNCFRCattleDrive.

• TheRNCFRCattleDrivetakesplacebeforetherodeo.Electedofficialsandother

dignitarieswillbringinaroundofcattlethatwillberunattheRNCFR.Theywillcom-

pletelyshutdownBroadwayinDowntownKissimmee(pendingapprovals)andwe

expectmanyspectators.

• Suitefor2performancesattheRNCFRwithoptiontoorderfood/drinkatadditionalcost.

• LogotoappearonallCattleDriverelatedmaterial,video,collateral,etc.


• FullPage,fullcolorprogramad,artprovidedbysponsor.



• Admissionfor12totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sunday)in

additiontorodeoadmissionforthatperformance.Theseseatswillbeinaroped-off,sponsor

onlyaccesspartofthearena.

• Eachattendeewillreceivetwocomplimentarydrinksperperformance.

• Unlimitedgeneraladmissionticketsasneeded.



CURRENT PARTNERS:

0 AVAILABLE

CONTRACTOR LUNCH SPONSOR - $3,000• OfficialsponsoroftheStockContractorLuncheon,providingawelcomemealto100guestsand

VIPinvitees.

• Logoandbrandrepresentation:

• Abrandedflagtobeflowneveryperformancearoundthearenaviahorsebackduring

sponsorshiprecognition.

• Logoon1bannerontheinsideofthearenaring.


• Quarterpage,fullcolorprogramad,artprovidedbysponsor.

• LogofeaturedperiodicallyontheanimatedRNCFRribbonboard.


• LogofeaturedontheRNCFRwebsitewithaninboundlinktoanyURL.


additiontorodeoadmissionforthatperformance.Theseseatswillbeinaropedoff,sponsor





CURRENT PARTNERS:

1 AVAILABLE

• OpportunitytohaveChampioncompetitorsvisityourcompanytoseeemployeesor

customers,signautographsandthankyouforyoursupportoftheRNCFR.

• Opportunitytoputapromotionaliteminthecompetitor’swelcomebags(provided by Sponsor)




















• Unlimitedgeneraladmissionticketsasneeded.



CURRENT PARTNERS:

GOLD BUCKLE PARTNER - $4,000+ 0 AVAILABLE

CURRENT PARTNERS:

SILVER BUCKLE PARTNER - $3,000• Oneuniquetosponsorbrandingopportunityagreedtobycommitteeandpartner


• Abrandedflagtobeflowneveryperformancearoundthearenaviahorseback.



• Half-page,full-colorprogramad,artprovidedbysponsor.


• Logofeaturedontheribbonboardperiodicallyduringtheperformance.











3 AVAILABLE

BRONZE BUCKLE PARTNER - $2,000• Logoandbrandrepresentation:

• Abrandedflagtobeflowneveryperformancearoundthearenaviahorseback.



• Quarter-page,full-colorprogramad,artprovidedbysponsor.


• Logofeaturedontheribbonboardperiodicallyduringtheperformance.





• Admissionfor4totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sundayonly)in






4 AVAILABLE

CURRENT PARTNERS:

INSTANT REPLAY SPONSOR - $2,000• Forall5performances,75%ofthecompetitorsgetaninstantreplay.Yourlogowouldbe

featuredonallofthearenascreensaftermostofthecompetitorshaveperformed.







• WewilldesignandorderbrandedshirtstopassoutduringtheRNCFRbreaks,typically

launchedfromaRAMtruck,andwornbyattendeesthroughouttheweek.Couldalsobegiven

tofirst-arrivingguests.







T-SHIRT SPONSOR - $1,500

COMMEMORATIVE COOZIE SPONSOR - $1,500• Wewilldesignandorder500custom-brandedcooziestohandoutover5performances.

• Admissionfor4totheVIPPartiesbeforeeachperformance(Friday,Saturday,Sundayonly)in






RV AREA SPONSOR - $1,500• OpportunitytobetheofficialsponsoroftheVIPandContestantRV/camperareas.

• Areawouldbebrandedwithyourlogo,signage,etc.viabannersorA-framesigns.

• 30-secondcommercialontheLEDvideoboard,providedbysponsor.


• Letterprovidedbysponsortoallcampersonyourbehalfuponcheck-in.

• OpportunitytosetupadisplayattheTailgateExperience,table&chairsprovided.



onlyaccesspartofthearena.Eachattendeewillreceivetwocomplimentarydrinks.



PHOTO/KISS CAM SPONSOR - $1,000• TheRNCFRandsponsorwillworktobuild/createaphotoopportunityforgueststhatfeaturesa

rodeothemeandthesponsor’sbrandingandsharedwithallattendees.

• Forexample,theKissCamwillbefeaturedduringtherodeoforgueststogivealittlesmoochto

theirneighbor.Thecompany’slogowillbefeaturedduringthissegmentonthescreen.




• 2VIPparkingpassesperperformanceoftheRNCFR•Framedsouvenirposter

TAILGATE PARTY STAGE SPONSOR - $1,500• OfficialsponsoroftheRNCFRoutdoortailgateparty,hostedinfrontofthearena.

• Stage-lengthbannerintheRNCFRTailgateExperienceforthedurationoftheevent


• Shoutoutsbypartyhostthroughoutthedurationoftheevent.






RNCFR.COM COUNTDOWN SPONSOR - $1,000• Brandedwebsitecountdownthatwouldbesponsoreduntilthedayoftheevent.

• ExposuretowebsitevisitorsfromAugust2016toApril2017.

• Logoonthehomepage,abovethefold,thatlinksfromcountdowntoyoursite.






VIP BAR SPONSOR - $1,000• BarsignageintheVIP/sponsorareafeaturingsignaturecocktailsusingyourbrandedproducts.

• Premiumplacementoverallcompetingliquorsatallarenabars.

• Brandedsignagearoundarenabarspromotingyourproduct,providedbysponsors.





• Framedsouvenirposter. SPONSORED BY

0 AVAILABLE

Documents

2018 RNCFR Partner Packages · • Full-page, full-color program ad, art provided by sponsor. • Sticker (with logo) on all the rough stock gates. • Logo featured on the inside