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Material efficiency : Focus on packaging « Use less, use longer, use smart » KPIs applied to packaging Carlos De Los Llanos - WMF 2018

20180628 CITEO WMF KPI Packaging Vdef 2018... · CITEO is the French EPR scheme for packaging and graphic papers 2 1. MEMBER COMPANIES 2. CONSUMERS 4. SORTING 3. MUNICIPALITIES CENTERS

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Page 1: 20180628 CITEO WMF KPI Packaging Vdef 2018... · CITEO is the French EPR scheme for packaging and graphic papers 2 1. MEMBER COMPANIES 2. CONSUMERS 4. SORTING 3. MUNICIPALITIES CENTERS

Material efficiency :Focus on packaging

« Use less, use longer, use smart » KPIs applied to packagingCarlos De Los Llanos - WMF 2018

Page 2: 20180628 CITEO WMF KPI Packaging Vdef 2018... · CITEO is the French EPR scheme for packaging and graphic papers 2 1. MEMBER COMPANIES 2. CONSUMERS 4. SORTING 3. MUNICIPALITIES CENTERS

CITEO is the French EPR scheme for packaging and graphic papers

2

1. MEMBERCOMPANIES

2. CONSUMERS

3. MUNICIPALITIES4. SORTINGCENTERS

5. RECYCLERS

Carlos de Los Llanos , WMF | June 2018

ECODESIGN AWARENESS

R-MARKETS IMPROVE COLLECTION

OPTIMIZATION

A private company governed by its clients

A general interest mission

Non-profit company

2 State’s accreditations for EPR: Household Packaging and Printed and Graphic Papers

Page 3: 20180628 CITEO WMF KPI Packaging Vdef 2018... · CITEO is the French EPR scheme for packaging and graphic papers 2 1. MEMBER COMPANIES 2. CONSUMERS 4. SORTING 3. MUNICIPALITIES CENTERS

PACKAGINGMATERIALS

Use less, use longer, use smart: a perfect approach for packaging

� Several KPI’s are already used in the packaging industry.� KPI’s can also be collective : EPR role� KPI’s are addressing major issues under discussion

Carlos de Los Llanos , WMF | June 2018

� Glass

� Cardboard

� Plastic bottles

� Other plastics

� Steel

� Aluminum

Page 4: 20180628 CITEO WMF KPI Packaging Vdef 2018... · CITEO is the French EPR scheme for packaging and graphic papers 2 1. MEMBER COMPANIES 2. CONSUMERS 4. SORTING 3. MUNICIPALITIES CENTERS

USE LESS

#1 - weight : 1.5L plastic water bottle (in g)

33 cl steel can (weight in g) 75 cl oil glass bottle (weight in g)

Several KPI’s are already used in the packaging industry.

4Carlos de Los Llanos , WMF | June 2018

45,5

38,836,4 35,7 35,2 34,2

28,0526,8

1994 1997 2000 2003 2006 2009 2012 2017

Page 5: 20180628 CITEO WMF KPI Packaging Vdef 2018... · CITEO is the French EPR scheme for packaging and graphic papers 2 1. MEMBER COMPANIES 2. CONSUMERS 4. SORTING 3. MUNICIPALITIES CENTERS

#2 –Household packaging recycling rates (France)

Carlos de Los Llanos , WMF | June 2018

Glass85%

Plastic bottles57%

Cardboard65%

Aluminum41%

Steel100 %

Source CITEO, 2017

USE LONGER

KPI’s can be collective : role of EPR scheme

Other plastics (starting 2016)

Page 6: 20180628 CITEO WMF KPI Packaging Vdef 2018... · CITEO is the French EPR scheme for packaging and graphic papers 2 1. MEMBER COMPANIES 2. CONSUMERS 4. SORTING 3. MUNICIPALITIES CENTERS

#3 – Average recycled material content in packaging

Carlos de Los Llanos , WMF | June 2018

USE LONGER

KPI’s can be collective

Page 7: 20180628 CITEO WMF KPI Packaging Vdef 2018... · CITEO is the French EPR scheme for packaging and graphic papers 2 1. MEMBER COMPANIES 2. CONSUMERS 4. SORTING 3. MUNICIPALITIES CENTERS

KPI’s can be collective

USE LONGER

Carlos de Los Llanos , WMF | June 2018

#5 – Recycled material value (household packaging)

0

25

50

75

100

125

150

175

200

225

250

Mill

ions

€Recycled materials sales(France, millions Euros)

Glass Cardboard Plastic Steel Aluminum Misc.

Page 8: 20180628 CITEO WMF KPI Packaging Vdef 2018... · CITEO is the French EPR scheme for packaging and graphic papers 2 1. MEMBER COMPANIES 2. CONSUMERS 4. SORTING 3. MUNICIPALITIES CENTERS

USE SMART

Source INCPENCarlos de Los Llanos , WMF | June 2018

#5 – contribution to the environmental impact (LCA analysis)

KPI’s are addressing major issues under discussion

Page 9: 20180628 CITEO WMF KPI Packaging Vdef 2018... · CITEO is the French EPR scheme for packaging and graphic papers 2 1. MEMBER COMPANIES 2. CONSUMERS 4. SORTING 3. MUNICIPALITIES CENTERS

KPI’s are addressing major issues under discussion

USE SMART

Carlos de Los Llanos , WMF | June 2018

#6 – Product protection, food waste reduction

http://www.ripesense.com/Fr/Francaise_How.htmlhttp://www.consumersdigest.com/departments/food-gone-bad

on-pack information on T°conservation

Page 10: 20180628 CITEO WMF KPI Packaging Vdef 2018... · CITEO is the French EPR scheme for packaging and graphic papers 2 1. MEMBER COMPANIES 2. CONSUMERS 4. SORTING 3. MUNICIPALITIES CENTERS

KPI’s are addressing major issues under discussion

USE SMART

Carlos de Los Llanos , WMF | June 2018

#7 – For the future : from sectoral to individual KPI’s

On-pack tracers and artificial intelligence technologywill allow specific sorting & recycling

Page 11: 20180628 CITEO WMF KPI Packaging Vdef 2018... · CITEO is the French EPR scheme for packaging and graphic papers 2 1. MEMBER COMPANIES 2. CONSUMERS 4. SORTING 3. MUNICIPALITIES CENTERS

Reduce pack weight per product unit

Design for better sorting & recycling

Information to the consumer Raising awareness

Protect the product and reduce food waste

Use longer Use less Use smart

Carlos de Los Llanos , WMF | June 2018

In a few words …

Page 12: 20180628 CITEO WMF KPI Packaging Vdef 2018... · CITEO is the French EPR scheme for packaging and graphic papers 2 1. MEMBER COMPANIES 2. CONSUMERS 4. SORTING 3. MUNICIPALITIES CENTERS

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01 81 69 06 [email protected]

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