Showcase Packaging: an opportunity

The Platform Group Gallery; Allison Gower (founder/president)

What is Showcase Packaging?

and why do you care?

Showcase Packaging is presentation style packaging that is ‘part of’ the program.

Showcase Packaging is not meant to be disposed.

Showcase Packaging is an integral part of the program’s message.

Showcase Packaging often includes an insert to present gifts or collateral.

Showcase Packaging often is created for a VIP audience.

Showcase Packaging often presents a new product.

Showcase Packaging often thanks a customer.

Showcase Packaging often reaches out to a new prospect.

Showcase Packaging often publicizes an event or underwriting opportunity

• Identify when it is appropriate to offer a showcase packaging solution

• Make it easy to add showcase packaging to the marketing mix

• Position the showcase packaging as a part of the program

• Offer thoughtful accessorizing

The Opportunity

• VIP Audience; board, sales professionals, key buyers, new prospects (qualified)

• New product; needs shelf-space, needs conversion support, needs switch, is complex and needs explanation

• Thank you; to be effective, needs to be thoughtful, valuable

• Opportunity to be remarkable; make it easy for recipient to make a remark about program

Identify

• Ready-made

• Decoration flexibility

• Recommendations and guidance

• In-stock, no inventory constraints

• Quick turn

Make it Easy

• Solution should have secondary use; storage, desk-top

• Insert to properly showcase & present the contents

• Graphics to further explain the program

• Not a commodity solution

Positioning

• Present solutions for collateral and gift display

• Provide options for accessories like closure options

• Suggest value-adds like inside imprint

• Identify secondary, re-use opportunities (make it easy for your client to sell-it ‘up’)

Thoughtful

Case Studies: Showcase Packaging

Nissan

Bury Partners

Track Software

Showcase Packaging -- Case Study

Solution:

Challenge: How to demonstrate technology capabilities to a very targeted,cost-sensitive audience, in a very specific industry.

Create a high profile tool-kit to ‘thank in advance’ and provideinformation about services. Kit is reusable, designed to be keptas a reference and showcases a host of gifts and collateral.

Cost Management Software provider demos high-end capabilities

GalleryBoard Item#

ECO-FRIENDLY PRESS KITS, SAMPLE KITS, PUBLICITY KITS, MAILERS, STORAGE, GIFT BOXES, BINDERS, ACCESSORIES & MORE

ALL MADE IN THE USA

Item above is: E-18 R-27 Gift Box with custom tray

Rocket Applications

Pittsburgh Steelers

PublicityKit

PrissyPahley

USI

No BullChallenge

Aon

SwedishMatch

tip on Showcasing.... contents can be low $ -- they will look high $ if presented properly....

‘the box costs more than the gift!” is NOT the way to think of this...

‘the box costs more than the gift!” is NOT the way to think of this...

‘the box costs more than the gift!” is NOT the way to think of this...

‘the box costs more than the gift!” is NOT the way to think of this...

vs. looking inexpensiveThe gift now HAS VALUE

Tools

Branded Web-Site your logo / contact info

Self Promo

• view in library folder

• view on FaceBook: GalleryBoard photo album

Case Studies

• movies, flyers

• theplatformgroupgallery.com

• youtube.com/ecofriendlyboxes

• blog.theplatformgroupgallery.com

Resource Library

• photos

• movies

• case study flyers

• Dropbox folders

Random Samples

• drop-ship

• tip: provide your collateral as extra touch

Showroom

• Houston

• tip: use photo libraries as simulated showroom

• ASI 5 Star Supplier / PPAI Award winner / Sage A+ / Established in 1998

• Customer Service 888-880-4790 x.1

• CustomerService@theplatformgroupgallery.com

• Blog.theplatformgroupgallery.com

• ThePlatformGroupGallery.com

• Facebook: GalleryBoard packaging