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Industry Spotlight Campaign 2019

2019 Industry Spotlight Campaign - The Music Network · 300,000+ monthly impressions 100,000+ monthly Facebook reach TMN Website (themusicnetwork.com) 84,000+ users/month 102,000+

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Page 1: 2019 Industry Spotlight Campaign - The Music Network · 300,000+ monthly impressions 100,000+ monthly Facebook reach TMN Website (themusicnetwork.com) 84,000+ users/month 102,000+

Industry Spotlight Campaign2019

Page 2: 2019 Industry Spotlight Campaign - The Music Network · 300,000+ monthly impressions 100,000+ monthly Facebook reach TMN Website (themusicnetwork.com) 84,000+ users/month 102,000+

Website

Takeover display with a guaranteed 20% SOV on themusicnetwork.com

Takeover display with a guaranteed 20% SOV on radiotoday.com.au

Display delivered through:● Leaderboard

banners● MREC banners● Standard banners

Editorial

1 x piece of native editorial content, shared on both TMN & RT websites and written by one of our in-house journalists

Editorial featured on TMN and RT homepages

Editorial featured in both TMN and RT’s and daily newsletters

Our 7, 14 or 30-day Industry Spotlight Campaign is designed to get your message in front of key decision makers in music and media, maximising reach and frequency.

7 DAY INVESTMENT: $1,250.00 + GST

TOTAL VALUE: $3,250.00 per week

Newsletter

1 x banner ad insertion in TMN’s daily newsletter

1x banner ad insertion in RT’s daily newsletter

1 x banner ad insertion in TMN’s weekly Charts Blast newsletter (14 & 30-day campaigns only).

Industry Spotlight Campaign

14 DAY INVESTMENT: $2,375.00 + GST

30 DAY INVESTMENT: $4,500.00 + GST

Page 3: 2019 Industry Spotlight Campaign - The Music Network · 300,000+ monthly impressions 100,000+ monthly Facebook reach TMN Website (themusicnetwork.com) 84,000+ users/month 102,000+

Our audience includes record labels, publishers, promoters, touring companies, talent managers, journalists, publicists, venues, radio and TV producers, on-air talent, content and music programmers, music supervisors,

event organisers, marketing & brand managers, and industry influencers. Here’s a glimpse into our active subscribers:

Who We Are

Page 4: 2019 Industry Spotlight Campaign - The Music Network · 300,000+ monthly impressions 100,000+ monthly Facebook reach TMN Website (themusicnetwork.com) 84,000+ users/month 102,000+

Australia’s #1 source for music industry news, discussion, charts

and jobs since 1994.

Page 5: 2019 Industry Spotlight Campaign - The Music Network · 300,000+ monthly impressions 100,000+ monthly Facebook reach TMN Website (themusicnetwork.com) 84,000+ users/month 102,000+

Affinity & InterestCategories(In order of reach)

Entertainment - 86%World news - 85%Rock music - 73%Indie spotlight - 68%Green living enthusiasts - 65%Travel news - 58%Books news - 57%Foodies - 49%Country - 45%Fashion - 44%

Similar Facebook Page Likes (In order of relevance)

BIGSOUNDBeat MagazineFBi RadioARIASecret SoundsMusic FeedsTone DeafRagetriple J UnearthedDouble J

Who exactly do we connect with?

52%FEMALE

48%MALE

Source: Facebook, Twitter and TMN website data

34%25 - 34 YEARS OLD

49%COMPUTER

Our Audience

Casual ReadersLoyal ReadersBrand Lovers

Page 6: 2019 Industry Spotlight Campaign - The Music Network · 300,000+ monthly impressions 100,000+ monthly Facebook reach TMN Website (themusicnetwork.com) 84,000+ users/month 102,000+

TMN Newsletter

Subscriber list of 10,000+ music professionals

31% average open rate9% CTR

TMN Socials

27,000 Facebook fans32,000 Twitter followers

300,000+ monthly impressions100,000+ monthly Facebook reach

TMN Website (themusicnetwork.com)

84,000+ users/month102,000+ sessions/month

127,000+ pageviews/month

Channels

Page 7: 2019 Industry Spotlight Campaign - The Music Network · 300,000+ monthly impressions 100,000+ monthly Facebook reach TMN Website (themusicnetwork.com) 84,000+ users/month 102,000+

Australia's #1 source for radio industry news, discussion, ratings

and jobs since 2011.

Page 8: 2019 Industry Spotlight Campaign - The Music Network · 300,000+ monthly impressions 100,000+ monthly Facebook reach TMN Website (themusicnetwork.com) 84,000+ users/month 102,000+

Affinity & InterestCategories(in order of reach)

Entertainment - 89%Books news - 67%Business and news - 59%World - 57%TV lovers - 56%Talk radio - 55%Travel news - 48%Tech news - 47%Sports news - 45%Avid investors - 21%

Similar Facebook Page Likes (in order of relevance)

Commercial Radio AustraliaJocks’ JournalSouthern Cross AustereoMumbrellaWorking DogPedestrian JOBSiHeartRadioHughesy and KateMedia Watch

41%FEMALE

59%MALE

Source: Facebook, Twitter and RT website data

32%25 - 34 YEARS OLD

38%COMPUTER

Who exactly do we connect with?Our Audience

Casual ReadersLoyal ReadersBrand Lovers

Page 9: 2019 Industry Spotlight Campaign - The Music Network · 300,000+ monthly impressions 100,000+ monthly Facebook reach TMN Website (themusicnetwork.com) 84,000+ users/month 102,000+

Channels

RT Newsletter

Subscriber list of 2,250+ radio professionals

34% average open rate9% CTR

RT Website(radiotoday.com.au)

114,000+ users/month175,000+ sessions/month

290,000+ pageviews/month

RT Socials

7,200 Facebook fans8,500 Twitter followers

395,000+ monthly impressions110,000+ monthly Facebook reach

Page 10: 2019 Industry Spotlight Campaign - The Music Network · 300,000+ monthly impressions 100,000+ monthly Facebook reach TMN Website (themusicnetwork.com) 84,000+ users/month 102,000+

Sony Music released Conrad Sewell’s Ghosts & Heartaches with an Industry Spotlight Campaign on The Music Network and Radio Today.

Ghosts & Heartaches was the second EP by Australian singer-songwriter Conrad Sewell.

It was a priority for Sony Music Australia to amplify this release to the industry - particularly radio and TV executives, and film and television music supervisors.

A 7-day Industry Spotlight Campaign on The Music Network and Radio Today platforms allowed Conrad Sewell’s release to be front-and-centre as readers engaged with other hyper-relevant industry content.

To achieve optimum cut-through, the campaign included display advertising on both websites and in the TMN and RT daily newsletters, as well as native editorial.

Campaign Impressions: 165,000+

Spotlight Case Study Conrad Sewell

Page 11: 2019 Industry Spotlight Campaign - The Music Network · 300,000+ monthly impressions 100,000+ monthly Facebook reach TMN Website (themusicnetwork.com) 84,000+ users/month 102,000+

Accepted file types: JPEG, PNG, GIF

Maximum file size: 350KB

Leaderboard banners954px x 250px

MREC banners300px x 250px

Standard banners 660px x 130px

Accepted file types: JPEG, PNG, GIF

Maximum file size: 350KB

Standard banners 660px x 130px

PLEASE REMEMBER TO SEND A DESTINATION URL WITH CREATIVE ASSETS.BOOKING & ART DELIVERY DEADLINE: 5PM, DAY PRIOR TO CAMPAIGN START.

Here’s what we’ll need from you.

Ad Specs

Display Ads

EDMInsertion

Page 12: 2019 Industry Spotlight Campaign - The Music Network · 300,000+ monthly impressions 100,000+ monthly Facebook reach TMN Website (themusicnetwork.com) 84,000+ users/month 102,000+

Jake Challenor

Publisher & Editor

+61 419 023 046

[email protected]

Our Location

Level 2, 425-429 Pacific Highway

Crows Nest, NSW 2065

Let’s talk

FB.COM/THEMUSICNETWORK @THEMUSICNETWORK THEMUSICNETWORK.COM

FB.COM/RADIOTODAYANZ @RADIOTODAYANZ RADIOTODAY.COM.AU