2020 Cookie Program TCM Guide2020 Cookie Program TCM Guide Ready to Get Started? Why Should Your Troop Participate? Troop Cookie Managers (TCMs) must complete these 5 steps. Register/renew

2020 Cookie Program TCM Guide

Ready to Get Started?

Why Should Your Troop Participate?

Troop Cookie Managers (TCMs) must complete these 5 steps.

Register/renew for the 2019-2020 membership year.

Ensure you have a background check on file, expiring on or after 10/1/2019.

Complete your Troop Cookie Manager Agreement on the For Volunteers page at gsnetx.org/cookies

Need help? 972.349.2400 | [email protected]

Make sure to use the same email address on all of your submissions.

Girls want financial literacy skills to help them achieve their

dreams.

90% say it is important for them to learn how to manage

money.

87% say it is important

to set financial goals.

68% are interested in learning about how to save

money and plan for the future.

46% are interested in learning how to

make big purchases like a

home or car.

45% are interested

in learning how to pay for their

education.

Do you know the average proceeds troops earned in the 2019 Cookie Program?

$1,348Imagine what those funds could do for your Girl Scouts. Check out these numbers based on a troop of 12 girls selling.

Sell an average of

packages per girl to earn

in troop supplies

10

$80

Sell an average of

packages per girl to earn a

workshop fee per girl

15

$10

Sell an average of


troop t-shirt per girl

18

$12

Sell an average of


archery & ropes outing per girl

20

$14

20

$14

Sell an average of


towards a service project

30

$240

Sell an average of


membership per girl

37

$25

Sell an average of


zoo overnight fee per girl

82

$50

Sell an average of


camping fee per girl

150

$100

Sell an average of


towards a troop trip

230

$1,850

Sell an average of


to save for their next big adventure

300

$2,400


Make sure your troop has a registered bank account on file with GSNETX.

If your troop had ACH payments withdrawn by GSNETX in the 2019 Cookie Program, you’re good to go unless your troop has made any banking changes.

Complete the TCM Knowledge Check with a score of 85% or higher.

Set yourself up for success by having the 2020 Guidelines & Expectations and Key Dates handy.

Next, Get Your Troop Ready!Girls and families should complete these quick steps in order to participate.

Register/renew each Girl Scout for the 2019-2020 membership year.

Complete the online Cookie Program Permission Form.


Find the form at gsnetx.org/cookies.

Schedule time at a troop meeting to discuss how the troop plans to participate. Some suggested topics include:

What would our troop like to earn money for?

How many packages does our troop need to reach that goal? What rewards are the girls most interested in earning?Do girls want to participate in booth sales? Which parents/volunteers can support this?Review the Cookie Program including the cook-ies, prices, rules & more. 1

2020 Cookie Program Overview

Meet The Cookies Super Six - $5 Lemon-Ups, Do-Si-Dos, Tagalongs, Samoas, Trefoils & Thin Mints Lemon-Ups are under a press embargo until 1/7/20. Do not share the name or images with anyone until that date.

Specialty - $6 Toffee-Tastic & Girl Scout S’Mores

These percentages are based on the sales data from the 2019 Cookie Program as well as adjustments for known inventory surplus/shortage and considerations for our new cookie.

Lemon-Ups - 9% Do-Si-Dos - 9% Tagalongs - 14% Samoas - 22% Trefoils - 10% Thin Mints - 27% Toffee-Tastic - 3%Girl Scout S’Mores - 6%

Suggested Variety Mix

Mark Your Calendar

October 2019 26th - Troop Initial Order Opens for Submission26th - My Sale Scheduling Can Begin

November 201914th - Council Booth Sign Up Round 121st - Troop Initial Pre-Season Order Deadline21st - Troop Initial Pre-Season Reward Deadline21st - Troop Rewards Settings Lock (Opt-In/Out)

December 20195th - Initial Pre-Season Order Pickup Selection Begins12th - Council Booth Sign Up Round 213th - Initial Pre-Season Order Pickup Selection Deadline19th - Council Booth Sign Up Round 3

January 202016th - Initial Pre-Season Order Pickup Begins17th - Cookie Program Begins17th - Order Taking & My Family Sales Begins22nd - Additional Cookie Pickup Begins31st - Council Organized & Troop Booth Sales Begin

February 20204th - 15% of Council Proceeds ACH Payment18th - 40% of Council Proceeds ACH Payment

March 20201st - Cookie Program Ends5th - Money & Allocations Are Due5th - Troop Final Rewards Order Due5th - OFR Filing Deadline10th - 100% of Council Proceeds ACH Payment

Packages Sold: 3.447 million

Girls Selling: 14,376+Packages Donated: 102,694+

Per Girl Average: 239Average Troop Profit: $1,348+

troops selling:

1,571+Average Sales By Program Level:Daisy: 200 Cadette: 260Brownie: 238 Senior: 195Junior: 282 Ambassador: 162

2019 Cookie Program Stats

Packages Sold through Digital Cookie: 243,997

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2020 Cookie Program Overview Cookie Program RoadmapYour guide to success in the 2020 Cookie Program

Get Your Troop Ready To

Participate Complete the steps to be a

Troop Cookie Manager & share the online Parent Permission Form with your troop. Explain the benefits to the troop &

help the girls set a goal.

Get Loaded Into eBudde

TCMs and girls will be loaded into eBudde, the Cookie Program software on Mondays, Wednesdays & Fridays by 11:59 p.m. for those who complete requirements by 11:59 p.m.

the day prior to a load.

Check Your Troop Settings

Log into eBudde & click on the Settings tab. Select whether or not your troop would like to receive rewards or additional proceeds. Only troops which have 50% or more of Cadette,

Senior & Ambassador Girl Scouts may opt out of

rewards.

Ensure Your Girls are Loaded Click on the Girls tab in

eBudde to see which of the girls in your troop have been loaded.

Follow up with parents & caregivers & submit an eBudde

support request if you believe a girl should be

listed that is not showing.Set Up

My Sales Starting 10/26, troops &

families can begin approaching locations which are not Council Booth Partners to hold booth

sales. The My Sale Request Form will be published on 10/26.

Forms must be signed by the location manager, entered

in eBudde & approved.

Sign Up For Council

Organized Booths Troops can begin to sign up for slots at Council Booth Partners like Walmart, Kroger, etc., on 11/14 at 12:00 p.m. in eBudde. There are 3 rounds of sign ups

Nov.-Dec. with quantity & chain limits in each round.

Prepare The Troop’s Initial

Pre-Season OrderGather orders from each family to prepare the Initial Pre-Season Order. Check the Reward Card to see what girls & the troop can earn. Refer to the cookie mix tool to help determine how

many cookies to order.

Submit The Troop’s Initial

Pre-Season Order Troops & girls who place an

Initial Pre-Season Order by 11/21 can earn rewards and will be able to pick up their cookies during the first weekend of the Cookie Program so girls

can start selling sooner.Cookie

Concierge Troops who place an Initial

Pre-Season Order by 11/18 of (1) 400 cases (4,800 packages) or (2) have a 400+ Initial Order PGA qualify for Cookie Concierge where GSNETX will select a pick

up slot based on the troop’s preference before general

selection opens on 12/5.

Select a Pick-Up Slot

Starting 12/5 at 12:00 p.m. troops who placed an Initial

Pre-Season Order can select a preferred location, date and time to pick-up their order in January

2020. Make sure you choose a slot by 12/13 at

11:59 p.m.

Warehouse Card Email

Starting in mid-December, Troop Cookie Managers will

receive a digital warehouse card via email. TCMs will need this Warehouse Card to pick up any additional cookies the

troop might need in January & February 2020.

Encourage Digital Cookie

Girls who participate in Digital Cookie can set up their very own website to share with customers so they can order

cookies and pay online. GSNETX covers the fees on these transactions. Check the calendar for important

dates.

Start Selling Cookies!Starting 1/17, girls can

begin taking orders, sharing their Digital Cookie sites online,

go door to door and launch their very own cookie business. Girl

Scouts should be honest & fair. No order taking prior

to 1/17.

Cookie Payment Drafts

GSNETX drafts 3 payments for cookie balances owed by

the troop. TCMs will receive an email the Thursday prior to a

draft & should ensure the troop has funds available to cover the

payment due. TCMs should regularly collect &

deposit money fromfamilies.

Keep Good Records & Enter

TransactionsMake sure to write receipts

each time money or cookies are exchanged with families or other troops. Transactions should be

entered into eBudde timely. This includes allocatng

cookies to girls.

Closeout & Submit Rewards All cookies should be allocated to girls and

outstanding funds reports filed by 3/5. Troops must also submit the final rewards order by 3/5.

Troops should prepare for final payment draft

on 3/10.

Your Service Unit Cookie Program Coordinator (SU CPC) is the lead cookie volunteer in your area who will be your primary resource for support for all things related to the Cookie Program.

Connect to additional resources:Facebook: GSNETX Product Sales Questions Website: gsnetx.org/cookiesEnsure you are familiar with all rules published in the 2020 Guidelines & Expectations at gsnetx.org/cookies.

Know Your ResourcesApproved Troop Cookie Managers (TCMs) will receive regular emails from the GSNETX Product Sales Team and SU CPCs with important information, action items and reminders regularly.

GSNETX has adopted a new approach to training this year and will send “Just In Time” videos and guides to help TCMs along the way in our regular newsletters/communications. Reading these emails is crucial to your troop’s success.

Stay Connected

3

Understanding the ProgramThe Girl Scout Cookie Program is based upon the proven benefits of the Girl Scout Leadership Experience. When you volunteer to help girls, it’s not just what you do, but also how you do it.

Through the Girl Scout Leadership Experience, you have the opportunity to help girls realize their potential, build courage, confidence and character and run her very own cookie business. It’s important to let girls lead, take risks and hone their skills through their experiences.

The Cookie Program is focused on the 5 Skills that girls learn and master through their participation in the Cookie Program. Let’s take a look at what these skills should look like.

The Skills Behind The Program

GOAL SETTINGDECISION MAKING

BUSINESS ETHICSMONEY MANAGEMENT

PEOPLE SKILLS

Encourage girls to set personal goals based on rewards they most want to earn. The girls in the troop should work

together to set a goal and create a plan to achieve it.

Girls should decide collectively how troop proceeds should be spent. If they decide on a trip, for example, girls should plan the activities, research expenses and more.

Girl Scouts should always be honest and fair in business, which means making ethical choices, from

charging the right prices to not taking orders before 1/17.Let girls take the lead in handling inventory & money as age appropriate. Girls should feel empowered & build

confidence as they count packages & money accurately.Learning how to handle interactions, even if the

customer chooses not to purchase cookies is as important as practicing her pitch & her cookie knowledge.

Troops earn proceeds on each package of cookies the girls in the troop sell. There are also additional bonus tiers of proceeds based on certain criteria.

Base Proceeds $0.67/per packagePGA 230+ Bonus $0.05/per packageFall Product Bonus $0.02/per package

CSA Opt-Out Proceeds $0.10/per package

What is a Per Girl Average (PGA)? eBudde automatically calculates a troop’s PGA by taking the total number of packages assigned to a troop and dividing it by the number of Girl Scouts “selling”. A girl is considered “selling” if she has one or more packages assigned to her on the Girl Orders Tab.

How Troops Earn MoneyIt’s important that troops adhere to ACH payment deadlines by having funds available as well as complying with other important deadlines noted on the key dates.

Failure to submit orders timely, including rewards can impact the troop and girls negatively.

If reward selections are not made by the reward order deadline, default selections will be made by GSNETX as the girl forfeits her ability to choose.

To receive the Initial Order 100+ patch, the girl must have at least 100 packages allocated to her in eBudde at the time of the Initial Order. Similarly, to receive the 400+ Hoodie, the girl must have at least 400 packages allocated to her in eBudde at the time of the Initial Pre-Season Order. Initial Pre- Season Order rewards are exclusive to the initial order placed by 11/21/19.

Plan For Deadlines

4

Understanding the Program Cookie Program Handy Info

Council Infrastructure, Admin

& Support

35%Troop

Programming, Service

Centers and Adult Training

26%

Cost of Cookies & Girl Rewards

16%

Troop and Service Unit

Proceeds

10%

Outdoor Programs and

Camp Facilities9%

4%Community Outreach

Where Does The Cookie Money Go? 100% of Proceeds

Stays Local!

24 winners nationwide!

Unleash your unique cookie business smarts

for a chance to WIN an epic trip to Orlando!

2020 CONTEST

Enter the 2020 Cookie Pro contest today! Twenty-four lucky winners will go on an epic trip to exciting Orlando,

Florida, for full VIP access to G.I.R.L. 2020—the largest event for girls in the world—as part of your...

Enjoy admission to all conference activities and experiences, breakfast with Girl Scouts of the USA’s CEO, backstage

passes to celebrity speakers, and more!

...

!

Learn more and enter:

girlscouts.org/cookieproEntries accepted February 1 to March 31, 2020

Unlock exclusive patch for optional p

urchas

e

The GIRL SCOUTS® name, mark, and all associated trademarks and logotypes, including the Trefoil Design, and Cookie Pro™ are owned by Girl Scouts of the USA.

Even more features this year!

5

Digital CookieDigital Cookie

1 Register 3 Invite Customers 2 Set Up Your Site 4 Track Your Goal

Sign up to use the Digital Cookie™ platform, look for your Digital Cookie™ registration email. If you can’t find it, contact your council for details.

In just a few minutes, you can set up your sale goal, share your cookie story, and upload a fun picture or video. Then you’re ready to save, review, publish, and...done!

Manage your cookie customer list and easily send ready-to-use emails inviting people to support your sale. You can also promote your personalized cookie site link on Facebook with friends and family.

See how close you are to reaching your goal by tracking the number of boxes sold and orders placed, as well as sales by delivery type and cookie variety. You can even include offline sales to see your total progress—yum!

4 Easy Steps to Get Movin’ with the Digital Cookie™ Platform! This cookie season superpower your sale by expanding your efforts from the booth to the web. Why? Because adding online and mobile channels to your sale can help you reach more cookie fans than you ever imagined. That’s right! With the Digital Cookie™ platform you can market everyone’s favorite cookies-with-a-purpose to customers down the block or across the country from the comfort of your couch. AWESOME.

The Girl Scouts name and mark, and all associated trademarks, including but not limited to Girl Scout Cookies, Girl Scout Cookie Program, Thin Mints, Trefoils, Digital Cookie and the Trefoil design and mark are owned by Girl Scouts of the USA. All rights reserved.

BONUS

Here are 4 easy steps to jump into the fun, and slay those cookie sale goals like a true cookie boss!

Sell on the go with the Digital Cookie Mobile App!Download is FREE. January 17th - 30th | Mobile In Hand

Handle cookie transactions on the go using the Digital Cookie AppJanuary 17th - March 1st | Customers can order through your Girl Scouts website and choose to have cookies delivered in person or shipped directly to them. Don’t forget to send 12 emails through the Digital Cookie portal to earn her Cookie Techie patch.

Digital Cookie Dates & Info

All online sales efforts should always be led by the girl and supervised by parents and guardians. Never post to a resale, marketplace or garage sale site/group and never post personal information. Don’t forget to have girls complete the GSUSA Internet Safety Pledge.

Social Media Rules

6

Digital Cookie Cookie Program Rewards

100+ Packages Bar Patches

12+ PackagesParticipation Certificate

24+ PackagesTheme Patch

50+ PackagesBandana OR

Girl Scout Stickers

100+ Packages Flying Disc OR

Key Chain & Charm

200+ PackagesPhone Stand OR

Skinny Cards & Charm

150+ PackagesPlush Dangler OR

Color-Changing Sunglasses

300+200+

500+100+ 200+

600+ PackagesCookie Club Events

(Girl + Chaperone) OR Girl Scout Membership OR

$25 Girl Scout Bucks

GS $25

750+ PackagesWeekender Tote OR

Alarm Clock OR $10 Girl Scout Bucks

GS $10

450+ PackagesTravel Case & Toothbrush Holder OR Water Bottle OR $5 Girl Scout Bucks

GS $5

1000+ PackagesInflatable Ottoman & Mini Disco Ball OR

Calligraphy Set OR Flashlight Tool OR STEM Center Event (Girl + Chaperone)

OR $10 Girl Scout Bucks

GS $10

April 25th Event at The STEM Center†250+ PackagesWristlet with Hair Ties OR Butterfly Plush OR $10 Girl Scout Bucks

GS $10

300+ PackagesDrawstring Bag & Buff OR Journal,

Color-Changing Pencils & Sharpener OR $5 Girl Scout Bucks

GS $5

300+

600+

1000+

Cookie ClubCOOKIE CLUB

600+

Initial Order Rewards: For Pre-Season Orders Only

1200+ Packages

And ONE of the following:

Great Wolf Lodge EventMay 2-3, 2020†

One night stay with hotel room and waterpark passes for the Girl Scout and one adult guest (must be 21+),

plus a programmatic activity for the girl. Specific room types and capacity

are not guaranteed. Programmatic activity is available on a first come, first

serve basis

One GSNETX Resident Camp Session of 5 nights or less†



$75 Girl Scout Bucks $100 Girl Scout Bucks

All girls who reach Super Seller 1200+ will also receive the Super Seller patch and t-shirt with their reward selection.

OR

OROR

2020 Bar Patch

600+ Packages Sold

Cookie Club Events Super Trip for the Super Six

OROR


OR

OROR

OR

OR

Instax Camera

Lego Robot

Biolite Camping

Stove

Art Supply Kit

OR

OR

OREcho Dot

OR

Sleeping Bag & Hydration Backpack

OR

6 MonthSubscription Box OR

BikeGuitar

Chromebook

OR

Custom

Camping TentSewing Machine


May 29 - 31, 2020† One top seller from each of GSNETX’s Area 1, Area 2,

Areas 3 & 5, Area 4, and Area 6 as well as the Top Care To Share, whose troop elects to receive rewards will

earn a trip to New York City for herself and a chaperone. See more information in the Family Guide.

Flight and hotel accommodations for the girl and her

chaperone, an exciting programmatic experience and a keepsake to bring back home are included

Various Event DatesAdmission and meal for the girl and chaperone are included. *All dates subject to change.

Super Troop Reward

NEW THIS YEAR! Troops who reach a 400 final Per Girl Average (PGA) and have 100% of their registered girls selling in the 2020 Cookie Pro-gram, pay on-time, in full with no OFRs on file, will earn a shirt for each girl selling as well as a shirt for up to two Troop Volunteers. Troops will get to choose their own shirt color and all shirts

will be printed with the design shown above.

Bar Patch

1200+Bar Patch

1600+ 2800+Bar Patch

Girl Scout Bucks

NEW THIS YEAR! Girl Scout Bucks can be selected as a re-

ward item at many levels in the 2020 Cookie Program. Here is how you can use it:

• Girl Membership• Resident & Day Camps • GSNETX Program Events• GSNETX in store shop purchases • Troop Camping

Care to Share Rewards:

Ear Buds 100+ packages sold

through Digital Cookie

For the Girl: 100+ PackagesEarn your first patch of the cookie

program by ordering and picking up at least 100 packages for your individual

pre-season initial order.

Earn this paracord bracelet by donating 30+ packages to GSNETX’s Care to Share

Program!

30+ Packages Donated15+ Packages DonatedEarn this patch by donating 15+ packages

to GSNETX’s Care to Share Program benefiting military and first responders!

2020

For the Troop: 250+ PGAReach a troop per girl average (PGA) of

250+ in the troop’s initial pre-season order, girls will earn a custom Girl Scout calendar.

For the Girl: 400+ Packages

Earn this hoodie by ordering and picking up at least 400 packages for your individual initial pre-season order.

Cookie Techie PatchSite Setup

& Send 12 Emails

Shine Bright Case 50+ packages sold

through Digital Cookie

Super Seller Levels1600+ Packages 2020+ Packages 2800+ Packages

And ONE of the following: And ONE of the following: And ONE of the following:GSNETX Chaperoned Fossil

Rim Excursion | May 16, 2020† A day trip experience for the girl only, chaperoned by GSNETX. The event will

include program experiences, lunch and transportation from our North Dallas

Service Center.

OR

GSNETX Chaperoned NASA Experience July 11-12, 2020†

This overnight experience is for the girl only, chaperoned by GSNETX. The event will include program experiences, most meals, overnight accommodations and

transportation from our North Dallas Service Center.

Waterpark Dates Splash Kingdom Canton - 5/23 Splash Kingdom Greenville - 5/30 Hawaiian Falls Garland - 5/30 Hawaiian Falls The Colony - 6/6Hawaiian Falls Mansfield - 6/13 Hawaiian Falls Roanoke - 6/20 Rain Date - 6/27

† All items and event dates are subject to change. The Council reserves the right to replace any item of equal or higher value.† If selection is not made, default selections will be made by GSNETX as the girl forfeits her ability to choose. † No substitutions/no transfers of winnings. All packages must be picked up from TCM, reflected in the online cookie software system and paid for in full, to qualify. † Camp spaces are reserved on a first come, first served basis. GSNETX does not guarantee space at any specific camp or session. • Cadette, Senior, and Ambassador Troops can earn extra profit in lieu of reward items, clubs, events and trips, but do qualify for patches and Care to Share rewards.• To receive the Initial Order 100+ patch, the girl must have at least 100 packages allocated to her in eBudde at the time of the Initial Order. SImilarly, to receive the 400+ Hoodie, the girl must have at least 400 packages allocated to her in eBudde at the time of the Initial Order.• Initial Order troop reward of 250 PGA is calculated automatically in eBudde to include girls who have at least one package allocated at the time of the troop’s Initial Order, and who meet the PGA requirement.NOTE: Girls are at risk to forfeit their rewards, including items, cookie dough, events and trips should they fail to pay on time, in full and/or if the Girl Scout and her family do not adhere to all policies and guidelines published in this guide and contained in the parent permission form, which is executed by her parent/guardian in order to participate in the Cookie Program.

Zoo Dates Caldwell Zoo (Tyler) - 5/23 Dallas Zoo - 6/13

Digital Cookie Rewards

7

Documents

2020 Cookie Program TCM Guide2020 Cookie Program TCM Guide Ready to Get Started? Why Should Your Troop Participate? Troop Cookie Managers (TCMs) must complete these 5 steps. Register/renew