F Y P L A N N I N G :

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ROUTE FIFTY EVENTS 2020

R O U T E F I F T Y E V E N T SRoute Fifty events are the forum for forward-thinking state and local leaders to share best practices to address today’s challenges and together, tackle the problems of the future.

In an era of rising audience expectations and an ever-changing state and local landscape, Route Fifty events connect government leaders with the people, ideas, and best practices they need to know to plan for an evolving future.

These diverse programs take a fresh approach to convene engaged, curated audiences of state and local decision-makers and influencers passionate about preparing for the future of government, today.

W H A T O U R A T T E N D E E S A R E S A Y I N G A B O U T R O U T E F I F T Y E V E N T S . . .

Route Fifty is Awesome!!! Presenters are extremely knowledgeable. This holistic approach to technology is refreshing -improves the quality of life for all. Overall, the program is informative, enjoyable, and leave no questions unanswered.

Speakers were well selected and interviewers elicited very incisive, thoughtful answers that were provoking and intellectually stimulating. (Route Fifty) Offered good, practical ideas for addressing significant issues.

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O U R 2 0 1 9 J O U R N E YRoute Fifty returns in 2020 to bring our mission of connecting the people and ideas advancing state and local government to life. Here’s a look at our accomplishments in 2019…

DID YOU KNOW? 47% of our event registrants are Director-level and above.

OUR ATTENDEESMayors

Chief Information OfficersExecutive Directors

CommissionersChief Data Officers

City ManagersState RepresentativesProgram Managers

Agency LeadersSenior Advisors

OUR EVENTS12 Live events

8 Digital events12 Cities

100+ Prominent speakers

OUR AUDIENCE4,000+ Leads

1,200+ In-person attendees900+ Digital viewers

S T R E N G T H E N Y O U R I N F L U E N C EIn 2020, be in the room with the thought leaders and doers striving to deliver more to citizens for less. Influence the way these state and local leaders perceive challenges and embrace solutions in a constantly evolving landscape. Leverage custom speaking opportunities, dedicated networking time, complete registration lists, and national reach digitally, to influence those who matter most to your business.

F R E S H , U N I Q U E C O N T E N TWe approach each city, topic, and audience differently to give our in person and digital audience consistently compelling content.

C U R A T E D , D I V E R S E A U D I E N C EAt each event, Route Fifty builds a carefully curated list of key state & local policy influencers and leaders so that your presence expands beyond just one stage of the buying process.

C U S T O M , I M P A C T F U L O N S T A G E O P P O R T U N I T I E SAt Route Fifty events, your SME is embedded alongside the state and local thought leaders who are paving the way.

R O U T E F I F T Y R O A D S H O WRoute Fifty hits the road again in 2020 to take a deep dive into the biggest themes across state and local government - from customer experience to emergency management, technology to performance.

M I S S I O N :Now in its fifth year, the Route Fifty Roadshow, over a series of quarterly events, will convene the leaders and doers who are running the business of state and local government to share best practices, discuss practical solutions to challenges, and encourage collaboration across the country.

D R A F T A G E N D A :8:00 AM Networking Breakfast + Workshops

8:45 AM Opening Remarks8:50 AM Opening Keynote

9:10 AM Panel #19:50 AM Underwriter Session #1

10:05 AM GBC Poll + Spotlight Session10:25 AM Workshop Roundtables11:15 AM Underwriter Session #2

11:35 AM Panel #212:15 PM Closing Remarks

Optional: Lunch

E X E C U T I V E A U D I E N C E :Route Fifty Emergency Management and Public Safety Roadshow • Public safety, Emergency management leaders, and Resiliency

leaders, & state & local law enforcementRoute Fifty Customer Experience Roadshow • Director-level officials, Public Engagement officers, Program directors,

Technology leadersRoute Fifty Performance Roadshow Audience: • Director-level officials, Performance managers, Chief data officers,

Finance professionalsRoute Fifty Tech Roadshow • Technology leadership, Technology practitioners, and program

managers

2 0 1 9 I M P A C T :1,538 decision-makers in state and local community (including academia and industry)

582 state and local government leaders throughout the US

R O U T E F I F T Y R O A D S H O WRoute Fifty is excited to present four new live events in the 2020 roadshow:

Route Fifty Emergency Management and Public Safety Roadshow | Houston, TX | March 12Public safety officials are increasingly being called upon to prepare for and respond to new threats. From the rise in mass violence, to the specter of terrorism, to increasingly devastating natural disasters, first responders, emergency managers, and homeland security officials across the country must anticipate and plan for the worst. At this event, Route Fifty will explore the people, policies, tools, and technology that are fundamentally changing how our nation responds to crisis–and how these leaders are preparing for a more resilient future.

Route Fifty Tech Roadshow | Los Angeles, CA |June 4Technology is changing the way the world operates, giving state and local governments a plethora of opportunities and a host of associated challenges. What does the future hold for the technology-powered government? Route Fifty will convene technology leaders from state and local governments to collaborate on practical steps for building a digital government. From artificialintelligence to cloud, data analytics to cybersecurity, Route Fifty’s laser-focused panel discussions, and networking opportunities will allow participants to uncover new insights and collaborate with peers across government.

Route Fifty Customer Experience Roadshow | Salt Lake City, UT | AugustMore than just modernizing government technology, delivering internal and external customers the experiences they have come to expect in private sector requires an outside-in mindset that permeates every aspect of government - from technology to culture, management to regulation. State and local governments can gain citizen trust and improve service delivery by focusing on customer experiences. But amidst competing priorities and limited budgets, where should they begin? At the Route Fifty CX Roadshow, we will dive into practical steps for creating great customer experiences - from building a customer-centric culture, to soliciting and acting upon customer feedback, to growing digital engagement.

Route Fifty Performance Roadshow | New York City, NY | OctoberState and local governments have more data at their fingertips than ever before, enabling them to make more timely and precise decisions regarding their programs and services. With tightening budgets and rising citizen expectations, it has never been morecritical for governments to deliver relevant, effective, and impactful services. At the Route Fifty Performance Roadshow, state, county, and municipal leaders will gather for a half-day event dedicated to translating government data into exceptional performance. Attendees will leave with practical ideas on how to harness people, data, and technology to optimize government.

PROGRAM IMPACT: 300+ guaranteed leads per event

F U T U R E C I T I E S Cities are where innovation and experimentation meet – placing them at the center of global transformation. Every discovery and deployment of tech-enabled services offers great promise for cities as their populations, productivity, and prominence rise. The rapid and constant changes already underway are challenging the status quo and ushering a new era that will fundamentally alter the DNA of cities.

This begs the question: What will cities look like in 2030? Route Fifty will explore the cities of tomorrow in a day-long summit showcasing transformations in city infrastructure, management, and services as well as discussing how these changes will reshape city governments as we know it.

DATE: July 29-30 2020

LOCATION: Washington, D.C.

F U T U R E C I T I E S A bold alternative to other smart city events.

I N F R A S T R U C T U R E• Transportation• Resiliency / Sustainability• Future Community Development

L I V A B I L I T Y• Housing• Economic Opportunity

and Mobility• Health/Wellness

I N T E L L I G E N T T H I N K I N G• Intelligent Governing (Budgeting,

Procurement, Data)• Ethics of Connected Cities• Intelligent Design for Cities

E X P E R T A U D I E N C E :MayorsCity ManagersChief Information OfficersChief Data OfficersChief Innovation OfficersChief Administrative OfficersChief Resiliency OfficersDirectors of PlanningDirectors of Neighborhoods & Community RelationsSmart Cities CoordinatorsSenior UX ResearchersDirectors of FinanceDirectors of Economic Development & StrategyDirectors of Livable CommunitiesDirectors of HousingDirectors of Transportation

PROGRAM IMPACT: 150 + government attendees

M I S S I O N :As a leading voice in local government, Route Fifty provides opportunities for readers in-person and online to come together and learn from each other on how to best implement the solutions needed for the cities of tomorrow. The editorial mission of this series is to bring to life practical, practical, useful, and innovative solutions for all city leaders and doers, creating a collaborative and interactive experience for our attendees.

Accomplish your goals of brand visibility and quality leads with breakout sessions specifically

around expert topics at Future Cities:

DA

Y 2

6:00 PM Networking Reception7:30 PM Dinner Welcome Remarks (10 minutes)8:00 PM Presentation of Navigator Award Winners9:00 PM Dinner Concludes

8:00 AM Breakfast & Networking + Breakfast Workshops8:45 AM Summit Welcome Remarks8:50 AM Opening Keynote - The City of 20309:10 AM Mayors Spotlight: Leading Forward9:30 AM Underwriter Session9:45 AM Panel: Addressing the Challenges Today with Future in Mind10:25 AM Networking Break10:55 AM Mayor Spotlight: Leading Forward11:15 AM Underwriter Session11:30 AM Panel: GBC Poll Reveal + Reinventing Cities12:10 PM Lunch1:15 PM Breakout Sessions (2-3 tracks)2:00 PM Underwriter Super Session (2-3 tracks)2:30 PM Breakout Sessions (2-3 tracks)3:15 PM Networking Break3:30 PM Breakout Session (2-3 tracks)4:15 PM Closing Keynote4:45 PM Closing Remarks4:50 PM Closing Reception

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F U T U R E C I T I E S D R A F T A G E N D A

S T A T E O F T H E S T A T E ( T E X A S ) S U M M I TIn partnership with a carefully curated advisory board of Texas leaders across government and industry, Route Fifty presents the first-ever State of the State.

During this half-day conference, we’ll explore the most significant trends and challenges in state government, while diving deep into verticals like technology, finance, the economy, and public safety. Learn about the priorities of top state government leaders and make valuable connections with your peers.

DATE: December 2020LOCATION: Austin, Texas

PROGRAM IMPACT: 300+ guaranteed leads

S T A T E O F T H E S T A T E ( T E X A S ) S U M M I T

E X E C U T I V E A U D I E N C E :GovernorLieutenant GovernorChief Information OfficerChief Financial OfficerChief Operating OfficerDirector of Economic DevelopmentDirector of Homeland Security & Emergency ManagementChief of StaffAttorney GeneralChief Budget OfficerDirector of Personnel and Administration

D R A F T A G E N D A :8:00 AM Networking Breakfast + Breakfast Workshops8:45 AM Opening Remarks8:50 AM Opening Keynote - The State of the State9:10 AM GBC Poll + Spotlight Session 9:30 AM Underwriter Session9:45 AM State of Technology10:15 AM State of the Economy10:45 AM Networking Break 11:00 AM Underwriter Session11:15 AM State of Public Safety11:45 AM Leadership in State Government12:20 PM Closing Remarks

PROGRAM IMPACT: 300+ guaranteed leads

R O U T E F I F T Y C R O S S C O U N T R Y V I E W C A S T S E R I E SLeveraging Route Fifty’s premium Viewcast product, travel across the country with a curated digital audience of state & local leaders to tackle the government challenges of today and discuss solutions for the cities of tomorrow.

From interviews to panel discussions, this exclusive digital event series will offer a dedicated forum to network directly with government influencers and speakers, reach a nationwide audience, and share best practices around the most pressing topics in the state & local landscape.

R O U T E F I F T Y C R O S S C O U N T R Y V I E W C A S T S E R I E STake Route Fifty’s powerful Viewcast product on the road. These digital events feature prominent speakers on location to complement your marketing goals and reach critical decision-makers across the country.

INVESTMENT: $30,000 per viewcast | IMPACT: 150 guaranteed registrants per viewcast

Combine the power of an in-person audience with our extensive nationwide database for lead generation and a “no risk” attendance solution across the country. This series will be build based off your target themes, locations, and audience.

PROGRAM ELEMENTS:• 60-minute digital event streamed on an innovative, digital

platform streamed to our nationwide government audience from a specific location

• Strategic branding on event promotion and viewcast page• Look and feel of an in-person event or TV broadcast• Opportunity to distribute substantive collateral digitally via

• the viewcast platform• Opportunity to host a small studio audience (up to 20 people) in

attendance onsite• Post-event report with full registration and attendee information• Present thought leadership throughout a one-on-one interview or

panel discussion featuring your subject matter expert(s) • Opportunity to pair with research or follow-on content for a

powerful, integrated program• Viewcasts can be streamed alongside prominent state & local

government conferences (ex. NASCIO, NACo, NLC, and more)

Workforce - NashvilleCitizen Experience - SeattleEquity - PortlandTransportation - MiamiSharing Economy - Boston

Broadband/5G - ColumbusResilient Infrastructure - MiamiCybersecurity - AtlantaData & Analytics - LouisvilleIT Modernization - Richmond

Suggested Cities & Topics:

T H E S M A R T E R G O V E R N M E N T D I G I T A L S E R I E SA new digital event series showcasing the best of the best in state and local government.

INVESTMENT: Webcast ($17,500) | IMPACT: 150 + guaranteed registrants per webcast

Introducing Route Fifty’s “Smarter Government” series, a showcase of the smartest people, technologies, and management practices around the most pressing challenges and exciting opportunities in state and local government. These digital events will elevate best practices and provide practical advice to attendees around a “Smarter Government” topic of your choosing.

P O T E N T I A L T O P I C S :• Smarter Infrastructure• Smarter Workforce • Smarter Service Delivery• Smarter Cybersecurity• Smarter Data & Analytics • Smarter Finance• Smarter Procurement • Smarter Lighting • Smarter Public Safety • Smarter Emergency Management • Smarter Disaster Recovery • Smarter Health & Human Services• Smarter Digital Services• Smarter Elections

APPENDIX

2 0 2 0 R O U T E F I F T Y E V E N T S S C H E D U L ELI

VE E

VEN

TS

Q1

Route Fifty Public Safety & Emergency Management

Roadshow (March 12–Houston, TX)

Q2

Route Fifty Tech Roadshow

(June 4– Los Angeles, CA)

Q3

Route Fifty Customer Experience Roadshow

(August – Salt Lake City, UT)

Future Cities(July 29-30 - Washington,

D.C)

Q4

Route Fifty Performance Roadshow

(October– New York, NY)

State of State (Texas)(December – Austin, TX)

R O A D S H O W U N D E R W R I T E R O P P O R T U N I T I E S

BENEFITS ELITE (1)$35,000

STRATEGIC (1)$20,000

INDUSTRY (3)$15,000

DIGITAL$10,000

SUPPORTING (10)$8,500

CONTRIBUTING (Unlimited)

$5,000

Brief opening remarks 1x

Underwriter Perspective 20 minute session 15 minute session

On-site activation OR tabletop onsite at

event1x

Opportunity to distribute one

piece of collateral1x 1x 1x 1x 1x 1x

Opportunity for SME to participate in industry panel

1x

Underwriter-level brand recognition on

all pre-event promotion

1x 1x 1x 1x 1x 1x

Exclusive sponsorship of Top 5 Takeaways

post-event1x

Full registration list post-event 1x 1x 1x 1x 1x 1x

Program passes 10x 5x 5x 3x 3x 2x

Social promotion post via Twitter 3x 1x 1x 1x

S T A T E O F T H E S T A T E ( T E X A S ) U N D E R W R I T E R O P P O R T U N I T I E S

BENEFITS ELITE (1)$35,000

STRATEGIC (1)$20,000

INDUSTRY (3)$15,000

DIGITAL$10,000

SUPPORTING (10)$8,500

CONTRIBUTING (Unlimited)

$5,000

Brief opening remarks 1x

Underwriter Perspective 20 minute session 15 minute session

On-site activation OR tabletop onsite at

event1x

Opportunity to distribute one

piece of collateral1x 1x 1x 1x 1x 1x

Opportunity for SME to participate in industry panel

1x

Underwriter-level brand recognition on

all pre-event promotion

1x 1x 1x 1x 1x 1x

Exclusive sponsorship of Top 5 Takeaways

post-event1x

Full registration list post-event 1x 1x 1x 1x 1x 1x

Program passes 10x 5x 5x 3x 3x 2x

Social promotion post via Twitter 3x 1x 1x 1x

F U T U R E C I T I E S U N D E R W R I T E R O P P O R T U N I T I E S

BENEFITS FOUNDING (2)$75,000

PRESENTING (2)$35,000

SUPPORTING (3)$15,000

CONTRIBUTING (Unlimited)

$5,000

15-minute custom underwriter session (mainstage) or 30-min breakout session sponsorship

Founding underwriter

receives both

Choice of one custom session

Participation in custom SME panel discussion on mainstage 1x

Opportunity to distribute one piece of collateral 1x 1x 1x 1x

Underwriter-level brand recognition on all

pre-event promotion1x 1x 1x 1x

Full registration list post-event 1x 1x 1x 1x

Priority seating in mainstage session 2x 2x

Program passes 10x 8x 5x 2x

Social promotion post via Twitter 3x 2x 1x

Alignment with one on-site activation OR tabletop onsite at

event1x 1x 1x

Contributing underwriter receives

tabletop only

N A V I G A T O R U N D E R W R I T E RAdd this exclusive Navigator Awards opportunity to your primary underwriter package at Future Cities to receive a powerful suite of marketing benefits:

• Brand recognition on all pre-event promotion on event website, onsite signage, invitations, printed materials, media outreach and post-event recaps

• Underwriter designation of the Navigator Awards Ceremony taking place the evening before the full Future Cities program

• Alignment with one onsite asset or one tabletop• Exclusive opportunity to network with Navigator

Awards Winners• Social media amplification (1 sponsored tweet)• Full registration list post-event• 2 priority seats in mainstage sessions (morning)

INVESTMENT:Included in the Founding Underwriter sponsorship

Add-On: $5,000 (Presenting, Supporting, or Contributing)

À L A C A R T E O P P O R T U N I T I E SÀ la carte options include brand recognition on all pre-event promotion, 3 program passes, and a full registration list post event.

Luncheon workshop format: • 15-minute speaking opportunity• 45-minute table discussions• 15-minute takeaways

Roadshow & State of the State Underwriter À La Carte Options

Luncheon Workshop $25,000 per event*

Onsite Digital Viewcast $20,000

Route Fifty Editorial eBook $35,000

GBC Research - Flash Poll and/or Takeaways $15,000 - $35,000 (based on scope)

Future Cities Underwriter À La Carte Options

Onsite Digital Viewcast $25,000 per event

Onsite Workshop $20,000

Post-Summit Cocktail Reception $15,000

Mainstage Livestream (morning) $10,000

Route Fifty editorial eBook $15,000

Top 5 Takeaways $17,500

Navigator Awards Sponsorship $5,000*

**For Presenting, Supporting, and Contributing Underwriter levels

ANY QUESTIONS? LET’S CONNECT.

H S I R P I S @ R O U T E F I F T Y . C O M