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The world doesn’t sit still. Neither do we. To help you meet your and your customers’ changing needs, the award-winning Xerox Global Partner Program (GPP) is designed to give you the benefits, options and opportunities you need to drive powerful growth today and into tomorrow. 2020 XEROX GLOBAL PARTNER PROGRAM The program aligns across these routes to market: Agents — North American mono-brand specialists and document management experts dedicated to selling Xerox ® products and services, including the full range of hardware technology, software and Xerox ® Intelligent Workplace Services (IWS). Document Technology Partners — A network of dealers authorized to resell Xerox ® products and services plus support options that include Xerox ® IWS and access to Xerox ® technical and solutions support. Solutions Providers — Information technology experts providing a comprehensive IT service portfolio including print services and a full range of Xerox ® office printers, MFPs and supplies, Xerox-branded software and apps, and select Xerox ® IWS. National Partners — Resellers that carry a broad range of business products and technology including the full range of Xerox ® office printers, MFPs, software and supplies. US OVERVIEW GUIDE Consistent Benefits. Flexible Options. Powerful Growth. Program Structure Based on feedback, we built upon the consistent benefits our partners valued most in 2019 and added more flexibility in how you partner with Xerox to meet you where you are today and get you where you want to be tomorrow. In addition to benefits across hardware, software, services and supplies, you can enjoy: Growth Rewards & Cash Incentives Starting with Silver Tier status, partners can earn lucrative back-end rebates and/or discounts on Xerox ® hardware, services, supplies and software. As your sales grow, your benefits grow too. Program Track Flexibility With both Print and Software Tracks, the 2020 Global Partner Program has flexibility built in. Choose the track you wish to participate in based on your go-to-market strategy and revenue model. Or participate in both tracks and reap even greater rewards. Software & Services Included Though hardware is a critical element of the program, software and services such as Xerox ® Intelligent Workplace Services also provide important new ways to deliver more value to your customers and amplify your margins. New Accreditation & Competency Programs New Accreditations and Competencies that enable skill development across hardware, software and solutions make it easier for you to drive revenue in high-growth areas. Marketing Support Silver Tier partners and above have access to marketing support, and concierge marketing agencies are available to help you build effective demand generation campaigns.

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Page 1: 2020 XEROX GLOBAL PARTNER PROGRAM …i.crn.com/sites/default/files/ckfinderimages/userfiles...Xerox Xsell Spiff Card Program 2020 XEROX GLOBAL PARTNER PROGRAM US OVERVIEW GUIDE Visit

The world doesn’t sit still. Neither do we. To help you meet your and your customers’ changing needs, the award-winning Xerox Global Partner Program (GPP) is designed to give you the benefits, options and opportunities you need to drive powerful growth today and into tomorrow.

2 0 2 0 X E R O X G L O B A L

PA R T N E R P R O G R A M

The program aligns across

these routes to market:

Agents — North American mono-brand specialists and document management experts dedicated to selling Xerox® products and services, including the full range of hardware technology, software and Xerox® Intelligent Workplace Services (IWS).

Document Technology Partners — A network of dealers authorized to resell Xerox® products and services plus support options that include Xerox® IWS and access to Xerox® technical and solutions support.

Solutions Providers — Information technology experts providing a comprehensive IT service portfolio including print services and a full range of Xerox® office printers, MFPs and supplies, Xerox-branded software and apps, and select Xerox® IWS.

National Partners — Resellers that carry a broad range of business products and technology including the full range of Xerox® office printers, MFPs, software and supplies.

U S O V E R V I E W G U I D E

Consistent Benefits. Flexible Options. Powerful Growth.

Program Structure

Based on feedback, we built upon the consistent benefits our partners valued most in 2019 and added more flexibility in how you partner with Xerox to meet you where you are today and get you where you want to be tomorrow. In addition to benefits across hardware, software, services and supplies, you can enjoy:

Growth Rewards & Cash Incentives

Starting with Silver Tier status, partners can earn lucrative back-end rebates and/or discounts on Xerox® hardware, services, supplies and software. As your sales grow, your benefits grow too.

Program Track Flexibility

With both Print and Software Tracks, the 2020 Global Partner Program has flexibility built in. Choose the track you wish to participate in based on your go-to-market strategy and revenue model. Or participate in both tracks and reap even greater rewards.

Software & Services Included

Though hardware is a critical element of the program, software and services such as Xerox® Intelligent Workplace Services also provide important new ways to deliver more value to your customers and amplify your margins.

New Accreditation & Competency Programs

New Accreditations and Competencies that enable skill development across hardware, software and solutions make it easier for you to drive revenue in high-growth areas.

Marketing Support

Silver Tier partners and above have access to marketing support, and concierge marketing agencies are available to help you build effective demand generation campaigns.

Page 2: 2020 XEROX GLOBAL PARTNER PROGRAM …i.crn.com/sites/default/files/ckfinderimages/userfiles...Xerox Xsell Spiff Card Program 2020 XEROX GLOBAL PARTNER PROGRAM US OVERVIEW GUIDE Visit

GPP consists of four membership tiers that feature rewards that grow along with your Xerox business. Earn better rewards and benefits as you develop advanced sales expertise, engage in joint business planning and proactively market Xerox® solutions.

Benefits Grow as Your Xerox Business Grows

MEMBER

This is the entry-point to a partnership with Xerox. Upon applying to the program, Channel Partners gain access to the Partner Portal ’s basic benefits, tools and resources.

To take advantage of additional support and be eligible for financial benefits, members should aim to achieve Silver Tier status.

PLATINUM

Top-tier status with Xerox reflects the broadest range of access to our award-winning Xerox® product portfolio, recurring revenue opportunities and access to the most lucrative rebates and preferred pricing based on revenue criteria.

Requirements include:

• All Gold Tier requirements, plus enhanced top-tier revenue goals.

GOLD

Benefit from robust rebates on hardware, software and supplies revenue and added financial benefits over Silver Tier to grow revenue.

Requirements include:

• All Silver Tier requirements, plus enlarged revenue goals, and technical and sales training.

SILVER

As a Silver Tier partner, you gain access to the Xerox® standard office product portfolio and limited standard financial and non-financial program benefits.

Requirements include:

• Demonstrated success selling standard office products and an approved business plan.

Note: Member, Silver, Gold and Platinum partners need to accept GPP terms annually and execute program contracts and marketing agreements.

2 0 2 0 X E R O X G LO B A L PA RT N E R P R O G R A M

U S OV E RV I E W G U I D E

Revenue-Generating Offerings

Take advatange of revenue-generating opportunities like managed supplies services, solutions, standard office printers and MFPs and advanced office MFPs.

Accreditations & Competencies

The 2020 Xerox Global Partner Program offers a robust focus on learning and skills training across both print and software.

CORE TECHNOLOGY ACCREDITATIONS

Apps Accreditation

Marketing & Demand Generation Accreditation

IWS Accreditation (coming soon)

Accredited Managed Print Services (3 Levels: Accredited, Master Accredited, Master Elite Accredited)

HardwareSupplies

CORE TECHNOLOGY COMPETENCIES

Workplace Solutions

DocuShare®

XMPie® Xerox-Branded Software

Print TRACK Software TRACK

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Subject to availability by region. Based on membership tier and other eligibility criteria.

©2020 Xerox Corporation. All rights reserved. Xerox® and DocuShare® are trademarks of Xerox Corporation in the United States and/or other countries. XMPie® is a trademark of XMPie, Inc. 12/19/19 X03844 BR27955 GPPFS-05UA

The Xerox Global Partner Program includes benefits specific to your membership tier. The higher your tier, the more benefits you receive.

An At-a-Glance Look at the Program Benefits

PLATINUM GOLD SILVER MEMBER

general benefits

Resale of Xerox® Standard Office Devices, Select Software, Xerox® Intelligent Workplace Services, Post Sales Services, Transactional Supplies, Managed Supplies Service

Software and Solutions such as Xerox® DocuShare® and XMPie®

Access to Xerox Channel Partner Portal: partnerportal.xerox.com

Xerox Global Partner Program Branding / Logo Usage

Dedicated Channel Partner Managers and Account Support

Training and Enablement

Access to Sales Training Modules

Access to Xerox Customer Briefing and Knowledge Centers

Accreditation Programs

Sales and Marketing Support

Sales Progress Reporting Weekly Weekly Weekly

Partner Information Locator at xerox.com

Proposal-Based Marketing Development Funds

Xerox Partner Marketing Tools and Xerox SMART Centre

Self-Serve Website Content and Automation

Potential Sales and Marketing Exceptions (SMEs) / Bid Support

Xerox Financial Services Leasing Assistance

Sales Rebates

Xerox Xsell Spiff Card Program

2 0 2 0 X E R O X G LO B A L PA RT N E R P R O G R A M

U S OV E RV I E W G U I D E

Visit partnerportal.xerox.com to learn about all the opportunities that await you and your business.

Whatever your goals are now and into the future, we can help you reach them. Let’s go.

Your World Doesn’t Sit StillToday brings new challenges and opportunities. Whatever your goals are for this year, count on us to provide you with the resources, tools, expertise, solutions and support you need to achieve them.