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Iterative design is the process of continual improvement, of a concept, prototype, design or product. It is a cyclic approach to the development of a product, whereby a design is improved by frequent testing, client feedback, focus groups, materials testing, prototype testing, design development and evaluation, until a final refined / developed design is reached.

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Design Thinking tackles complex problems by:

� Empathise: Understanding the human needs involved.

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� Ideate: Create as many ideas or solutions as possible.

� Prototype: Adopting a hands-on approach in prototyping.

� Test: The results generated during the testing phase are often used to redefine one or more problems.

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