2058888 Final Report on Hul

8/14/2019 2058888 Final Report on Hul

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A REPORT on Product/Service design from customer requirement perspective in Hindustan Unil

By Anurag Ranjan Das

HINDUSTAN UNILEVER LTD.


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A REPORT on Product/Service design from customer requirement perspective in Hindustan Unil

By Anurag Ranjan Das 6ND-21725 MBA A report submitted in partial fulfillment of the requir


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TABLE OF CONTESTS 1) Acknowledgement 2) Preface 3) Certificate of originality 4) Executive


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ACKNOWLEDGEMENT

As any one who has written a project work, or research work, it is quite impossible to ack

Anurag Ranjan Das

PREFACE


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Fast Moving Consumer Goods popularly known FMCG is as the name suggests is the most demand

CERTIFICATE OF ORIGINALITY


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This is to certify that the REPORT entitled PRODUCT/SERVICE DESIGN FROM CUSTOMERS REQUIRE

NATIONAL COLLEGE, GURGAON in partial fulfillment of the requirement for the award (MBA) of

ADMINISTRATION

GRADUATE

BUSSINESS ADMINISTRATION (PGDBA) an original work carried out by ANURAG RANJAN DAS ENROL.

GURGAON).The matter embodied in this REPORT is a genuine work done by the aforesaid studen

EXECUTIVE SUMMARY


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The main objective of the project is to get the full knowledge of the products of the HUL

OBJECTIVE OF THE RESEARCH


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The main objective of this project is to find, what are the steps Hindustan Unilever Ltd.


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COMPANY PROFILE

Companys BackgroundHindustan Unilever Limited (HUL) is India

s largest Fast Moving Consumer Goods Company, to


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network comprising about 4,000 redistribution stockists, covering 6.3 million retail outle


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HUL is also running a rural health programme Lifebuoy Swasthya Chetana. The programme en


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MISSIONUnilever

s mission is to add Vitality to life. We meet everyday needs for nutrition, hygie

Our long-term success requires a total commitment to exceptional standards of performance


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-:Organizational Structure:1. Chair Man 2. CEO & Managing Director 3. Finance & IT Directo


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RESEARCH PROBLEM AND ITS RELEVANCERESEARCH PROBLEMHUL is facing the problem rather challenges from Large no. of players in the market Co

RELEVANCE OF THE RESEARCH The relevance of the research is to find out Acceptability amo


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SCOPE OF THE RESEARCH The scope of the research has been limited to the Delhi & NCR Keepin

RESEARCH METHODOLOGY: There is large no. of FMCG companies in the market, to find the defi

Data analysis:Analyzing codes to each question were awarded. Thereafter every questionnaire was written.


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MAJOR FINDINGSMajor competitors 1. 2. 3. 4. 5. 6. 7. 8. Dabur Jhandu Johnson &Johnson Cavin Care Procter

METHODOLOGY FOR RESEARCH PROBLEMFollowing steps where taken in to consideration, to identify the research problem1. Inform


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A Compressive study of Secondary and Primary data (Informal Interviews) was collected thro

SAMPLING TECHNIQUE For my survey I used Cluster Sampling technique. I selected a sample of

RESEARCH INSTRUMENT Research instruments, for the purpose of primary data collection were

The first set is to find out about the needs and preferences of the customers and what the


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LIMITATIONS OF STUDY 1. The sample size may not adequately represent the national market.2. This study has not been conducted over an extended period of time, it

do not consider any changes due to changes in the sudden needs of the customer because of

DATA ANALYSIS For the analysis of data collected through survey work, a series of steps we

Finally, an effort was made to extract meaningful information from analyzed data, which ac


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MAJOR FINDINGS


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The Crisis of Declining MarketsThrough the nineties, the FMCG markets grew at almost 15% per annum in value. Suddenly, in


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The new Hindustan Lever: Focused on FMCGIn 2000, 75% of our sales came from FMCG businesses. The rest came from several non-FMCG b

Building blocks of a strong Foods businessIn Foods, there is enormous growth potential in leading the evolution of consumers to bran


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Today, their Foods business has a healthy gross margin and a supply chain driven by freshn

FMCG still offers enormous potentialAs the largest FMCG player it was up to them to reverse the downtrading to realize its tru

Portfolio of Strong BrandsTheir main challenge was to reverse the downtrading in the categories and re-establish the


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Better ValueThe first step was to ensure that they offer world class quality and real differentiation

Bigger Role in Consumers Lives

Perhaps the most significant change has been to move the brands beyond merely making funct

In the case of

Lifebuoy, it was only when they associated it with the promise of

health and protection against disease that it claimed a larger space in the consumers min


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Similarly, in the laundry market, Surf Excel went well beyond the benefit of great clean

Technology, the Key DifferentiatorTheir brands and sound understanding of the local consumer are supported by a world class

Winning with CustomersHindustan Lever has historically had a strong bond with its customers. They have strengthe


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their customers. The sales structure has been transformed to leverage scale and build expe

Our Acorns: Investing in our Future

In the pursuit of growth, they have also begun to nurture some acorns for the future. Thes


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Our People & Organisation

They have restructured the company, integrating eight Profit Centres into two Divisions

The Transformation: Investment in the FutureTo ensure that Hindustan Lever remains competitive in the long-term, they have made signif


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CONCLUSIONIn recent years, the FMCG sector declined due to downtrading. Also because of presence of


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BIBLIOGRAPHY

BOOKS Kothari, C.R., 2005 Research Methodology, Wishwa Prakashan, India.

Kotler, Philip. 2005, Marketing Management, Prentice hall India. Marketing Management,

Magazines Business Today Investors India Business World Economic Times Business

WEBSITES www.hll.com www.fmcg.com www.economictimes.com www.marketwatch.com


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QUESTIONNAIREFrom Customers

1. How much is your income? a.


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8. Do you want any changes in the product? a. Yes b. NoFrom Shop-owners & distributors 1. What is the market share of HUL? 2. How much is the con


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Documents

2058888 Final Report on Hul