2.12.2013DESIGN ENTREPRENEURSChristopher CountsHaiko CornelissenCorey Yurkovich

Errrrybody… is in design to make positive change•“I am obsessed with transformation”

GSD 7440 Stickie Exercise 2013

Errrrybody… is in design to make positive change•“I am obsessed with transformation”•“Balance the built environment with natural systems in a beautiful and pragmatic way”•  

GSD 7440 Stickie Exercise 2013

Errrrybody… is in design to make positive change•“I am obsessed with transformation”•“Balance the built environment with natural systems in a beautiful and pragmatic way”•“Improve living conditions of people”•  

GSD 7440 Stickie Exercise 2013

Errrrybody… is in design to make positive change•“I am obsessed with transformation”•“Balance the built environment with natural systems in a beautiful and pragmatic way”•“Improve living conditions of people”

•MAKE THE WORLD BETTER 

GSD 7440 Stickie Exercise 2013

Errrrybody… is frustrated with career options•“Some values that are crucial for designers (spatial experience, innovation of space, elegant appearance) are not necessarily corresponding to the values of owners and financiers who care about profit, max FAR, marketing.

GSD 7440 Stickie Exercise 2013

Errrrybody… is frustrated with career options•“Some values that are crucial for designers (spatial experience, innovation of space, elegant appearance) are not necessarily corresponding to the values of owners and financiers who care about profit, max FAR, marketing. • This leads to constant fights and struggle before both find a common goal”

GSD 7440 Stickie Exercise 2013

Errrrybody… is frustrated with career options•“Some values that are crucial for designers (spatial experience, innovation of space, elegant appearance) are not necessarily corresponding to the values of owners and financiers who care about profit, max FAR, marketing. • This leads to constant fights and struggle before both find a common goal”

•“Most people don’t value good design”

GSD 7440 Stickie Exercise 2013

Errrrybody… is frustrated with career options• “Some values that are crucial for designers (spatial experience,

innovation of space, elegant appearance) are not necessarily corresponding to the values of owners and financiers who care about profit, max FAR, marketing.

• This leads to constant fights and struggle before both find a common goal”

• “Most people don’t value good design”

•DOING THE WORK YOU CARE ABOUT •EVEN IF IT DOESN’T PAY

GSD 7440 Stickie Exercise 2013

Young Designers Lab

Young Designers Lab• What is it?• A research initiative undertaken by Brian and Masako at

EFCG, to take a snapshot of the young designer’s professional circumstances, in the NYC area. We just bothered a lot of friends and friends of friends.

Young Designers Lab• What is it?• A research initiative undertaken by Brian and Masako at

EFCG, to take a snapshot of the young designer’s professional circumstances, in the NYC area. We just bothered a lot of friends and friends of friends.

• Why study how young designers enter the profession?• Because we are the future! And the circumstances after

2008 have largely shifted the realm of possibilities for traditional firms as well as young entrepreneurs.

Young Designers Lab• What is it?• A research initiative undertaken by Brian and Masako at

EFCG, to take a snapshot of the young designer’s professional circumstances, in the NYC area. We just bothered a lot of friends and friends of friends.

• Why study how young designers enter the profession?• Because we are the future! And the circumstances after 2008

have largely shifted the realm of possibilities for traditional firms as well as young entrepreneurs.

• Taking care of each other: Fiduciary Responsibility• Professionals can act as friends, enemies, and/or frenemies. • In the interest of public good for those we serve and those we

serve with, it’s best to be open, cooperate, and learn together

Autonomy vs Authorship• Overwhelming majority of design students and • young design graduates want to be a firm owner

Autonomy vs Authorship• Overwhelming majority of design students and • young design graduates want to be a firm owner•39 students out of 50,

• (from 01.2013 GSD 7440 Class Survey)•24 recent design graduates out of 40,

• (from 06.2012 Young Desinger Lab Survey)

Dreamer vs Entrepreneur

• Why are majority of designers seemingly motivated by ideals, but also aspire to be firm owners?

Dreamer vs Entrepreneur

• Why are majority of designers seemingly motivated by ideals, but also aspire to be firm owners?

• How do you balance a dreamer and a business person?

Dreamer vs Entrepreneur• Why are majority of designers seemingly motivated by ideals, but also aspire to be firm owners?

• How do you balance a dreamer and a business person?

•Realizing your business potential while utilizing your design aptitude…

Young Designers Lab Survey 6.30.2012

Change. Is. Imminent.Growth. Is. Inevitable.

Young Designers Lab Survey 6.30.2012

• 9:00am – 10:00 am: Presentations, Q&A• Christopher Counts (MLA, GSD)• Haiko Cornelissen (MArch, TU Delft + MIT/GSD)• Corey Yurkovich (MDes Technology, GSD)

• 10:10 – 11:00: Stakeholder Map Exercise• Groups of 20 students per speaker• Grab a sheet of brown paper and

sketch/diagram/demonstrate 1) collaborative networks that each firm and owner experiences in their projects

• 2) decision making map: the ‘bosses’ that each firm and owner interfaces in their projects

• 3) Assign a presenter from the group to explain diagram

• 11:00-11:30: Presentations

YOLO