21st Century Programmes ThatShapeTheFuturemedia.limkokwing.net/pdf/brochures/21st_century_programmes.pdf · 21st Century Programmes ThatShapeTheFuture. ... in Digital Integrated &

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Undergraduate& Postgraduate Prospectus 2009/2010

Empowering a smart net generation

21st Century ProgrammesThat Shape The Future

The Limkokwing University is triggering a global change ineducation. It is advocating the replacement of old systemswith ones that adequately prepare young people to face newchallenges unique to the world as it is today and as it willbecome tomorrow.

The Limkokwing University's formula for a new kind of edu-cation - based on the philosophy of merging the best of Eastand West, while incorporating the values of industry bestpractices - has been winning recognition from the world'sleading nations. From across Europe to the United States theUniversity is being seen as the world's leading new generationuniversity whose ideas about how the world's next generationshould be educated is gaining ground.

In merging both East and West we are bringing twosides of the world together so our young citizens learn toappreciate how the other side of the world lives, worksand thinks. In being industry relevant our graduatestransit into careers with clear understanding of industry

expectations. Limkokwing University is putting its formula towork in the countries that it is based in on three continents ofAsia, Europe and Africa.

The Limkokwing University as a forward thinking institutionof higher education sees a vital need to make learning relevantto industry expectations. Its philosophy is to create on itscampuses, business units offering professional services inpackaging design, graphic design, web design, 3D animation,audio-visual production, music composition, copywriting,scripting and creative services to manage design and branddevelopment.

The university has forged strategic collaborations with leadingbrands that enable our students to work on real projects.Students work with some of the largest and most successfulbrands that market a wide range of products related to footwear,electrical items, telecommunications, automotive and furnitureamong many others. These brands include Nestle, L'Oreal,Tesco, Petronas, Airasia and others.Students learn what it takes to create a product or design and

“In recent years, Limkokwing University hasemerged as a pioneer “Global University”. In theprocess it has become an international benchmarkfor innovation in higher education. Limkokwing hasbecome an important player in our own efforts tobuild a more educated and informed nation.”

H.E. Festus MogaeFormer President, Republic of Botswana

At the graduation ceremony of Limkokwing UniversityBotswana, 2008

“I view the presence of Limkokwing University inother countries has created a positive image forMalaysian education. With its wide network of part-ner institutions, Limkokwing University's presenceabroad provides a strong platform to spearhead theglobalization of Malaysian education.”

H.E. Dato' Seri Abdullah Haji Ahmad BadawiAt the official opening of Limkokwing University

in London, 2007

Film and Animation Studio

Music and SoundDesign Studio

Communication Consultancy

ArchitectureConsultancy

Internet Creativity Studio

Limkokwing: A industry-led univ

take the process right through production to market promotion.Many are, thus, able to create portfolios that present a betterpicture of their capabilities as well as testimonials that revealtheir dedication and commitment to the successful imple-mentation of these projects.

Professor Emeritus Tan Sri Dato' Dr LimkokwingThe driving force behind a global move to innovate educationBy setting up a campus in London he served notice toBritish universities that Asia is evolving and respondingto the opportunities brought about by globalization. TheTimes Higher Education Supplement described it as awake-up call. The Limkokwing campus is the first foreignuniversity other than the US to set up a campus in theheart of Europe's most powerful city. Another campus inBotswana is part of a larger plan to turn its capital city,Gaborone, into a regional innovative education hub to buildhuman capital for the African continent. The universityis already setting up campuses in neighbouring Lesotho,Swaziland and Mauritius while the governments of Zambiaand Namibia are keen to work with the university to build

its human capital. It is the first Asian university in Africa.

His work with Nelson Mandela and the AfricanNational Congress in 1994 at South Africa'sfirst democratically held election brought himclose to many leaders and helped him to under-stand African issues and recognise their needs.

Tan Sri Lim is a truly outstanding individual, a man ofmany talents and achievements. He is one of Asia'sleading entrepreneurs, who has triumphed in manyfields - journalism, the arts, advertising, as a pioneeringcreative communications consultant to government andindustry and most famously as the founder andPresident of the university that bears his name - whichhas grown very rapidly and has won worldwide renownfor its innovative approach to higher education.

Aiming to establish Malaysia as a centre of excellence foreducation, Tan Sri Lim established LimkokwingInstitute of Creative Technology in 1991 which grew toachieve university status in 16 years. The University isnow one of the world's leading universities, with over100 international partners.

Creativity Research LibraryBranding and Packaging

Design GalleryFranchise Development Unit Lifestyle

Design SalonDesign Studio

world leader inversity education

“ This is a highly reputable international university, wellknown for its ability to empower young people with skillsin digital technology and the creative knowledge that isneeded to excel in a fast-changing global environment.”

H.E. Samdech Akka Moha Sena Padei Teco Hun SenPrime Minister, Kingdom of Cambodia, 2008

“Your university has taken me by surprise. You havetaken a very practical, yet, avant garde approach to edu-cation. I am truly amazed by what you have done. Thisis real innovation. You have taken something very tra-ditional and created something very exciting.”

H.E.Dr Ralph E. GonsalvesPrime Minister, St Vincent & the Grenadines, 2006

A Global MissionShaping humanhearts and minds topower global transformationTo excel in today’s fast moving world it takes a special kind of skill to rise above the rest. It requiresleft brain, right brain thinking that is able to concentrate, conceptualise and connect. The skill is aboutsynthesising information and arriving at innovation.At Limkokwing, we open minds to “connect the dots” and see the big picture and make new senseof life. We create the campus environment where students are:• exposed to exciting campus events that build social skills.• challenged by industry projects that open their eyes to the complexities of the real world.• stimulated with personal freedom to explore and experiment to build confidence and shape

opinions.• engaged in incubation of new enterprises that merge different skills to create new brands.• involved in community work that adds value and meaning to their lives.

Global VisionCreating a partnership of youths tobuild a better worldHalf of the world’s population comprises of youths below the age of 25. Few, if any, are involved indecisions that affect their way of life, their desires, their interests and their future.

At Limkokwing we envision a time when youths from all parts of the world are engaged in all sectorsof the world socio-economics where issues affecting young people are debated and decisions made.

At Limkokwing we are creating a global network of youths empowered with skills and knowledgeto be able to contribute to world economics.

At Limkokwing we are moulding young minds to be active in global events where their opinionscan be heard and respected.

Tableof ContentsFOUNDATION• Foundation in Design 2• Foundation in Communication 3• Foundation in Built Environment 4• Foundation in Business 5• Foundation in Information Technology 6

DIPLOMAFaculty of Design Innovation• Diploma in Graphic Design Technology 8• Diploma in Product Design 9• Diploma in Fashion & Retail Design 10• Diploma in Textile & Accessories Design 11

Faculty of Multimedia Creativity • Diploma in Games Art 13• Diploma in Interactive & Multimedia Design 14• Diploma in Animation & Multimedia Design 15• Diploma in Virtual Reality 16• Diploma in Sound & Music Technology 17

Faculty of Communication, Multimedia & Broadcasting • Diploma in Multimedia, Advertising & Broadcasting 19

Faculty of Architecture & the Built Environment • Diploma in Architectural Technology 21• Diploma in Interior Design 22

Faculty of Business Management & Globalisation • Diploma in Retail Marketing & Management 24

DEGREE Faculty of Design Innovation• B Design (Hons) in Professional Design (Visual Communication) 26• BA (Hons) in Industrial Design 27• BA (Hons) in Brand Packaging Design 28• BA (Hons) in Fashion & Retailing 29• BA (Hons) in Surface Design 30

Faculty of Multimedia Creativity • BSc (Hons) in Web Design & Technology 32• BA (Hons) in Games Art Development 33• BA (Hons) in Creative Multimedia 34• BA (Hons) in Animation 35• BA (Hons) in Digital Integrated & Immersive Multimedia 36• BA (Hons) in Digital Imaging & Illustration 37• BA (Hons) in Digital Communication Design 38• BA (Hons) in Sonic Design 39

Faculty of Communication, Multimedia & Broadcasting • BA (Hons) in Professional Communication 41• BA (Hons) in Sports Journalism 42• BA (Hons) in Broadcasting & Journalism 43• BA (Hons) in Digital Film & Television 44• BA (Hons) in Event Management 45

Available in Kuala Lumpur & BorneoAvailable in Kuala Lumpur & BorneoAvailable in Kuala Lumpur & BorneoAvailable in Kuala Lumpur & BorneoAvailable in Kuala Lumpur & Borneo

Available in Kuala Lumpur & BorneoAvailable in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur

Available in Kuala Lumpur Available in Kuala Lumpur & BorneoAvailable in Kuala Lumpur & BorneoAvailable in Kuala Lumpur Available in Kuala Lumpur

Available in Kuala Lumpur

Available in Kuala Lumpur & BorneoAvailable in Kuala Lumpur & Borneo


Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur

Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur

Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur

Faculty of Architecture & the Built Environment • BA in Interior Architecture 47• BA (Hons) in Urban Planning & Design 48• BA (Hons) in Landscape Architecture 49• BSc (Hons) of Facilities Management 50• BSc (Hons) of Construction Management 51• Bachelor of Science (Architectural Studies) 52• Bachelor of Architecture 53

Faculty of Business Management & Globalisation • Bachelor of Business Administration (Hons) 55• B Bus (Hons) in Marketing 56• B Bus (Hons) in International Business 57• B Bus (Hons) in Entrepreneurship 58• B Bus (Hons) in Accounting 59• B Bus (Hons) in Human Resource Management 60• Bachelor of Public Management (Hons) 61• BA (Hons) in Sports, Health & Fitness Management 62• B Bus (Hons) in Hospitality Management 63• BA (Hons) in Tourism Management 64

Faculty of Information Technology & Computing • BSc (Hons) in Mobile Computing 66• BSc (Hons) in Games Technology 67• BSc (Hons) in Information Technology 68• BSc (Hons) in Business Information Technology 69• BSc (Hons) in Software Engineering with Multimedia 70• BSc (Hons) in Electronic Commerce 71• BSc (Hons) in Information Communication Technology 72

3+0 DEGREE PROGRAMMES• Bachelor of Arts (Design) •3+0 Curtin 74• BA in Mass Communication •3+0 Curtin 75• Bachelor of Applied Science (Architectural Science) •3+0 Curtin 76• BA (Hons) in Interior Design • 3+0 Curtin 77• BA (Hons) in Accounting & Finance •3+0 Anglia Ruskin 78• BA (Hons) in Business Management •3+0 Anglia Ruskin 79• BA (Hons) in Marketing • 3+0 Anglia Ruskin 80• BSc (Hons) in Business Information Systems •3+0 Anglia Ruskin 81• BA (Hons) in Graphic & Web Design •3+0 Anglia Ruskin 82• BA (Hons) in Graphic Design •3+0 Anglia Ruskin 83• BSc in Computer Science •3+0 Anglia Ruskin 84

POSTGRADUATE • Masters of Communication 86• Masters in International Contemporary Art & Design Practice 87• Masters of Business Administration in Human Resource Management 88• Masters of Business Administration in Finance & Banking 89• Masters of Business Administration in Leisure & Tourism Management 90• Masters of Business Administration in Sports Management 91• Masters of Business Administration in Multimedia Management 92• Masters of Business Administration in Communication &

Public Ralations 93

Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur

Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur


Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur Available in Kuala Lumpur & BorneoAvailable in Kuala Lumpur & BorneoAvailable in Kuala Lumpur & BorneoAvailable in Kuala Lumpur & BorneoAvailable in KuchingAvailable in KuchingAvailable in Kuala Lumpur & Borneo



• Foundation in Design

• Foundation in Communication

• Foundation in Built Environment

• Foundation in Business

• Foundation in Information Technology

Foundation

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Foundation in Design [KP/JPS (KA6098) 11/10] / [KP/JPS (KA3488) 03/09]

The Foundation in Design is a one-year programme,which provides the essential preparation for entryinto our Degree programmes in Art, Design andMultimedia. The programme emphasizes in buildingyour creative thinking, research and drawing skills.You will learn how to visualise ideas using differentmedia, whether it is drawing, photography or 3Dproducts. You will develop practical skills in twoand three dimensions, exploring issues of space,structure, surface, texture, and colour. Progressivelyyou will experience and experiment across all areasof art and design and later concentrate on yourchosen field.This programme is aimed at instilling in you:• The elements and principles of design• The skills and techniques of drawing• The creative thinking and problem solving techniques• The ability to carry out primary and secondary research• The ability to communicate ideas visually and orallyThis programme emphasizes the various skills,techniques and learning so that you will benefit inbeing a globally aware, mature and forward thinkingcreative individual.The Limkokwing Foundation programme is specifi-cally designed for students to enter University imme-diately after high school. Equivalent to an STPM/Yr12/‘A’ Levels qualification, students will accessLimkokwing’s wide range of undergraduate Bachelor’sDegree programmes upon successful completion ofthe Foundation year.However, it is compulsory for students enrolling intoa design or multimedia related programme to under-take the Foundation programme unless they have a

portfolio for assessment of prior learning, demonstratingtheir grasp of basic skills.

Every student of the Foundation programme willenter a stream related to their studies as they proceedto their degree programme. They won’t have to studysubjects not related to their planned career line. Keyfocus for all Foundation programmes is on develop-ing skills in ICT and creative skills.

Students will learn to use both computer hardwareand software. They will master computer technolo-gy related to business applications for activitiessuch as presentations or writing reports as well asan understanding of technical softwares for websitedesign, graphic design, photo editing, publishing,multimedia etc.

The Foundation programme relies on intensiveEnglish training that is applied through commu-nication modules of the programme. NativeEnglish speakers can spend more time on profes-sional writing, reporting, creative writing, etc.

Students who have completed a recognized STPM/Yr12 /A’ Levels or equivalent higher certificate ordiploma programme with the required subjects andcredits may be exempted from the Foundationprogramme upon review of their past results orportfolio (where applicable).

Entry Requirement• 5 credits SPM/ 'O' levels or equivalent. • This programme serves as a bridge into any 3-year

Design and Multimedia degrees at LimkokwingUniversity of Creative Technology.

YEAR 1Semester 1• Communication Studies 1• Creative Studies 1 • Life Drawing 1 • Design Studies 1

• Moral / Islamic Studies*• Analytical Drawing & Colour

TheorySemester 2• Design Studies 2 • Life Drawing 2

• Creative Studies 2 • Communication Studies 2 • Malaysian Studies • History of Art• Photographic Studies

Programme structure

Where will it lead?Completion of the Foundation in Design will providesuccessful students entry into the first year of anydegree programmes in the Faculty of DesignInnovation and Faculty of Multimedia Creativity:• BA in Industrial Design• B Des (Hons) in Professional Design• BA (Hons) in Industrial Design• BA (Hons) in Fashion & Retailing• BA (Hons) in Brand Packaging Design

• BA (Hons) in Animation• BA (Hons) in Creative Multimedia• BA (Hons) in Digital Integrated & Immersive

Multimedia• BA (Hons) in Digital Imaging & Illustration• BA (Hons) in Digital Communication Design• Bachelor of Arts (Design) (3+0)• BA (Hons) in Graphic Design (3+0)• BA (Hons) in Graphic & Web Design (3+0)• Network of Partner Universities

* Not applicable for international students

This one year certificate programme is designed to laya strong foundation for students pursing a degree incommunication and other related fields. Apart fromfundamentals in conceptual, analytical and criticalskills, students are taught basic skills in writing, usingthe computer, theories in communication, marketing,advertising and design and some practicals to preparethem for a smooth transition into their degree studies.

The Limkokwing Foundation programme is specifi-cally designed for students to enter University imme-diately after high school. Equivalent to an STPM/Yr12/‘A’ Levels qualification, students will accessLimkokwing’s wide range of undergraduate Bachelor’sDegree programmes upon successful completion ofthe Foundation year.

However, it is compulsory for students enrolling intoa design or multimedia related programme to under-take the Foundation programme unless they have aportfolio for assessment of prior learning, demonstratingtheir grasp of basic skills.

Every student of the Foundation programme willenter a stream related to their studies as they proceedto their degree programme. They won’t have to studysubjects not related to their planned career line. Keyfocus for all Foundation programmes is on develop-

ing skills in ICT and creative skills. Students will learn to use both computer hardwareand software. They will master computer technolo-gy related to business applications for activitiessuch as presentations or writing reports as well asan understanding of technical softwares for websitedesign, graphic design, photo editing, publishing,multimedia etc.The Foundation programme relies on intensiveEnglish training that is applied through commu-nication modules of the programme. NativeEnglish speakers can spend more time on profes-sional writing, reporting, creative writing, etc.Students who have completed a recognized STPM/Yr12 /A’ Levels or equivalent higher certificate ordiploma programme with the required subjects andcredits may be exempted from the Foundationprogramme upon review of their past results orportfolio (where applicable).

Entry Requirement• 5 credits SPM/ ‘O’ levels or equivalent. • This programme serves as a bridge for students

into any of the 3-year Degree in Communi-cation at Limkokwing University of CreativeTechnology.

3

Foundation in Communication[KP/JPS (KA3489) 09/09] / [KP/JPS (KA6097) 07/10]

Where will it lead?Upon successful completion, graduates of theFoundation in Communication can enter one ofthe following degree programmes:• BA (Hons) in Professional Communication• BA (Hons) in Digital Film & Television

• BA (Hons) in Broadcasting & Journalism• BA (Hons) in Sports Journalism• BA (Hons) in Event Management• BA in Mass Communication (3+0)• Network of Partner Universities.

Semester 1 • Human Communication• Introduction to Mass Media• Advanced Business English• Information Technologies

• Introduction to Marketing• Moral / Islamic Studies*Semester 2• Design Study• Media Appreciation

• Business Communication• Professional Writing• Introduction to Advertising• Malaysian Studies

Programme structure


4

The Foundation programme provides the fundamentaland broadband knowledge and skills to those whoaspire to be involved in the field of architecture andthe built environment. It is a preparatory programmeinto the field of architecture and the built environmentprior to continuing the tertiary level leading to adegree qualification. The programme encompassesall aspects of creative and critical thinkingthrough design, theory and skill-based modules,understanding the historical background of thebuilt environment, mathematics, its applicationsand other related aspects. It also serves as a catalystto opening a student’s mind in order to adapt tothe new field of knowledge. The Limkokwing Foundation programme is specifi-cally designed for students to enter University imme-diately after high school. Equivalent to an STPM/Yr12/‘A’ Levels qualification, students will accessLimkokwing’s wide range of undergraduate Bachelor’sDegree programmes upon successful completion ofthe Foundation year.However, it is compulsory for students enrolling intoa design or multimedia related programme to under-take the Foundation programme unless they have aportfolio for assessment of prior learning, demonstratingtheir grasp of basic skills.Every student of the Foundation programme willenter a stream related to their studies as they proceed

to their degree programme. They won’t have to studysubjects not related to their planned career line. Keyfocus for all Foundation programmes is on develop-ing skills in ICT and creative skills.




Entry Requirement• 5 credits SPM/ ‘O’ levels or equivalent. • This programme serves as a bridge for students

into any of the 3-year Degree in Architecture atLimkokwing University of Creative Technology.

Foundation in Built Environment[KP/JPS (KA3489) 09/09] / [KP/JPS (KA6099) 07/10]

Semester 1 • Introduction to Design 1 • Drawing 1 • Foundation Mathematics • Building Technology

Concepts • Foundation English 151

• Moral / Islamic Studies*• Malaysian Studies

Semester 2• Design 2 • Drawing 2 • Introduction to the Built

Environment

• Measurements and Applications 152

• History and Cultural Studies

• Foundation English 152

Programme structure

Where will it lead?Upon successful completion, graduates of theFoundation in Built Environment can enter oneof the following degree programmes:• BA in Interior Architecture• BA (Hons) in Urban Planning & Design• BA (Hons) in Landscape Architecture

• BSc (Hons) in Facilities Management• BSc (Hons) of Construction Management• Bachelor of Architecture• BA (Hons) in Interior Design (3+0)• Bachelor of Applied Science in Architectural

Science (3+0)• Network of Partner Universities.


5

Foundation in Business[KPT/JPS (KA6061) 05/10] / [KP/JPS (KA6096) 07/10]

This programme has been specially designed toprepare fresh school leavers for the technical andtheoretical modules of business. It is a one-yearbridging programme covering a range of subjectsthat form the core competencies required to pursuea degree qualification in this industry.The Limkokwing Foundation programme is specifi-cally designed for students to enter University imme-diately after high school. Equivalent to an STPM/Yr12/‘A’ Levels qualification, students will accessLimkokwing’s wide range of undergraduate Bachelor’sDegree programmes upon successful completion ofthe Foundation year.However, it is compulsory for students enrolling intoa design or multimedia related programme to under-take the Foundation programme unless they have aportfolio for assessment of prior learning, demonstratingtheir grasp of basic skills.Every student of the Foundation programme willenter a stream related to their studies as they proceedto their degree programme. They won’t have to studysubjects not related to their planned career line. Keyfocus for all Foundation programmes is on develop-ing skills in ICT and creative skills.



Students who have completed a recognized STPM/Yr12 /A’ Levels or equivalent higher certificate ordiploma programme with the required subjects andcredits may be exempted from the Foundationprogramme upon review of their past results.

Entry Requirement• 5 credits SPM/ ‘O’ levels or equivalent. • This programme serves as a bridge into any 3-year

Business degrees at Limkokwing University ofCreative Technology.

YEAR 1Semester 1• Principles of Accounting• English • Introduction to Information

Technology• Mathematics • Introduction to Business

• Bahasa Malaysia A / BSemester 2• English & Study Skills • Principles of Economics 1• Fundamental of Management• Introduction to Finance• Public Speaking • Moral / Islamic Studies*

Semester 3• English & Critical Thinking • Principles of Economics 2• Principles of Law • Creative Studies • Introduction to Banking• Malaysian Studies

Programme structure

Where will it lead?Upon successful completion, graduates of theFoundation in Business can enter one of the fol-lowing degree programmes:• Bachelor of Business Administration (Hons)• B Business (Hons) in Accounting• B Business (Hons) in Marketing• B Business (Hons) in International Business• B Business (Hons) in Entrepreneurship

• B Business (Hons) in Sports, Health & FitnessManagement

• B Business (Hons) in Tourism Management• B Business (Hons) in Public Management• BA (Hons) in Accounting & Finance (3+0)• BA (Hons) in Business Management (3+0)• BA (Hons) in Marketing (3+0)• BA (Hons) in Tourism Management (3+0)• Network of Partner Universities


6

Foundation in Information Technology[KPT/JPS (KA8574) 01/13]

This programme has been specially designed toprepared fresh school leavers for the technical andtheoretical modules of Information Technology. Itis a one-year programme covering a range of subjectsthat form the core competencies required to pursue adegree qualification in this industry.The Limkokwing Foundation programme is specifi-cally designed for students to enter University imme-diately after high school. Equivalent to an STPM/Yr12/‘A’ Levels qualification, students will accessLimkokwing’s wide range of undergraduate Bachelor’sDegree programmes upon successful completion ofthe Foundation year.However, it is compulsory for students enrolling intoa design or multimedia related programme to under-take the Foundation programme unless they have aportfolio for assessment of prior learning, demonstratingtheir grasp of basic skills.Every student of the Foundation programme willenter a stream related to their studies as they proceedto their degree programme. They won’t have to studysubjects not related to their planned career line. Keyfocus for all Foundation programmes is on develop-ing skills in ICT and creative skills.




Entry Requirement• 5 credits SPM/ ‘O’ levels or equivalent • This programme serves as a bridge into any 3-

year Information Technology degrees atLimkokwing University of Creative Technology.

YEAR 1Semester 1 • Principles of Accounting• English• Introduction to Information

Technology • Mathematics I• Introduction to Business• Bahasa Malaysia A / B

Semester 2• English & Study Skills• Principle of Economics • Fundamental of Statistic • Fundamental of Internet

Technology• Principles of Programming

Logic & Design• Moral / Islamic Studies*

Semester 3• English & Critical Thinking• Principles of Law• Mathematics II• Programming Fundamentals• Fundamentals of Multimedia• Malaysian Studies

Programme structure

Where will it lead?Completion of the Foundation in InformationTechnology will provide successful students entryinto the first year of any degree programme, inthe Faculty of Information CommunicationTechnology.

• B Sc (Hons) in Business Information Technology • B Sc (Hons) in E-Commerce

• B Sc (Hons) in Games Technology • B Sc (Hons) in Information Technology • B Sc (Hons) in Mobile Computing • B Sc (Hons) in Software Engineering with Multimedia• B Sc (Hons) in Information Communication

Technology• B Sc (Hons) in Business Information Systems (3+0)• B Sc (Hons) in Computer Science (3+0)• Network of Partner Universities


•Diploma in Graphic Design Technology

•Diploma in Product Design

•Diploma in Fashion & Retail Design

•Diploma in Textile & Accesories Design

Faculty of Design Innovation

8

Diploma in Graphic Design Technology[KP/JPS (KN2440) 05/09] / [KP/JPS (KA6100) 07/10]

YEAR 1Semester 1• Communication Studies 1• Fundamentals of Design • Creative Studies 1 • Analytical Drawing &

Colour Theory • Life Drawing 1• Moral / Islamic Studies*

Semester 2• Communication

Studies 2• Design Studies 1

• Creative Studies 2• History of Art• Life Drawing 2 • Photographic Studies 1 • Malaysian Studies

YEAR 2Semester 3• Communication

Studies 3 • Design Studies 2 • Design History • Computer Graphics 1

• Photography Studies 2• Media Exploration• Bahasa Malaysia A / B

Semester 4• Computer Graphics 2• Design Studies 3• Photography Studies 3• Sociology and Design• Illustration 1

YEAR 3Semester 5• Professional Studies

• Major Project 1• Advertising 1• Photography 1• Illustration 2• Multimedia 1

Semester 6• Professional Studies • Advertising 2• Photography 2• Illustration 3• Multimedia 2• Major Project 2

Programme structure

As new creative innovative ways to communicatean idea, product or service continues, the greater isthe demand for graphic designers in the graphicdesign and advertising industry.

The Diploma in Graphic Design Technology pro-gramme is a comprehensive course designed towardsproviding the relevant skills in acquiring knowledgeand research, and applying them to design solutionsfor industry-related projects. Our graduates are ver-satile, industry savvy, multi-skilled, multi-taskingindividuals who are trained to succeed in the excitingglamorous world of advertising and graphic design.

Students are exposed to a wide range of graphicsand visual techniques. This broad exposureenables students to specialise in a particular

discipline in Year 3 of the programme such asillustration, photography, advertising and multi-media. On completion of Semester 5 they willhave the added advantage of 8 weeks of internshiptraining in the industry during the semesterbreak.

At the end of the programme, They will also beable to develop effective strategies for goal setting,time management and to execute design conceptsto a professional standard. They will be the newgeneration of highly skilled creative innovativeglobal workforce!

Entry Requirement3 credits SPM/ ‘O’levels or its equivalent

Where will it lead?A Diploma in Graphic Design Technology will provideyou with a number of options, such as: • Advanced Standing into a related Limkokwing

University Degree programme.• Advanced Standing into a related 3+0 Curtin

Universiy or Anglia Ruskin University Degreeoffered at Limkokwing.

• Advanced Standing into an overseas Degree pro-gramme from our Partner Universities.

• Straight into industry.

Career Opportunities• Art Director

• Illustrator• Photographer• Desktop Publishing Specialist • Image Touch-up Designer • Advertising Manager • Graphic Designer • Packaging Designer• Communications Designer• Stationery Designer • Set Designer • Magazine or Newspaper Designer • Web Page Designer • Exhibition Designer• Event Production Manager


9

The Diploma in Product Design is a programmethat develops student's capability in three-dimentionaldesign. We are surrounded by products - from thewatch on your wrist and the furniture in your houseto the car you drive. Product design also knownas industrial design, is a subjects that allows you toconceptualise and design new consumer electronics -such as hand phones, audio and multimedia products -has created opportunities for designers who areable to generate new, innovative and creative ideasthat can successfully compare internationally.

A product designer gives form and function to aproduct. He gives a product an identity that cancommunicate to the customer and provide a specificfunction. Student will gain and understanding ofform and function, colour, market research andconsumer demand, new technology, material and

cultural studies. Students are exposed to a wide rangeof international projects ranging from electronicconsumer products, furniture, lighting to toydesign and packaging. Student will learn to executeprojects in a professional manner from presentationsketches, research reports, visuals, computer gen-erated 3D model and actual prototypes.

Student will also learn the technical side of themanufacturing and materials in order to producepractical design. Many of the project work direct-ly with industry to give student practical exposureto 'live' project and they require skills and knowl-edge to enter into the global design network.


Diploma in Product Design[KP/JPS (KR7505) 08/11]

Programme structureYEAR 1Semester 1 • Communication Studies• Creative Studies 1 • Design Studies 1• Moral / Islamic Studies*

Semester 2• Art History• Malaysian Studies • Technical Drawing• Model Making 1

• Studio Project1• Drawing Studies

YEAR 2Semester 3 • Studio Project 2• Design Trend Studies• Model Making 2• Computer Aided Design 1• Design History• Bahasa Malaysia A / B

Semester 4• Studio Project 3• Sociology & Design• Materials & Processes• Computer Rendering• Computer Aided Design 2• Presentation

Techniques 1

YEAR 3 Semester 5 • Studio Project 4

• Computer Aided Design 3• Presentation

Techniques 2• Professional Studies• Design Research

Semester 6• Studio Project 5A• Studio Project 5B• Manufacturing

Technology

Where will it lead?A Diploma in Product Design will provide you with anumber of options, such as: A Diploma in Graphic Design Technology will provideyou with a number of options, such as: • Advanced Standing into a related Limkokwing


Universiy Degree offered at Limkokwing.• Advanced Standing into an overseas Degree pro-

gramme from our Partner Universities.• Straight into industry.

Career Opportunities• Art Director

• Illustrator• Photographer• Desktop Publishing Specialist • Image Touch-up Designer • Advertising Manager • Graphic Designer • Packaging Designer • Communications Designer• Stationery Designer • Set Designer • Magazine or Newspaper Designer • Web Page Designer • Exhibition Designer• Event Production Manager


The Diploma in Fashion & Retail Design is a programmethat develops students’ capability in international fashionand retail industry. Fashion is an international industrywhich demands talented fashion designers who are ableto innovate and develop creative designs that can competein the global market.

The Fashion & Retail Design programme responds tothe direct needs of the global industry. The diplomaemphasises innovation and creativity in Fashion &Retail Design while providing students the technicalknowledge necessary for a successful entry into the fash-ion industry. That is, to produce graduates who have anall-round talent in the fashion industry – from fashiondesign, manufacturing and retail design to merchan-dising and fashion management. Students are alsoexposed to fashion photography and journalism as anextra advantage.

The three-year programme ensures students will obtaina firm foundation in research, design methods andpractical skills in drawing, communications and fashionphotography. In the 2nd year of the programme, stu-dents work with industry on live projects and are

exposed to fashion management and merchandising.In the program, the students are introduced to the skillsof construction in sewing, flat pattern drafting and illus-tration. Field trips to showrooms, museums and facto-ries help to broaden the knowledge of the fashionindustry, as do special projects and lectures by guestspeakers. In the final year, students begin to specialiseand develop an area of expertise. Whilst most of thegraduates go on to become fashion designers, othershave decided to move into fashion management andmerchandising.

The programme is very hands-on and students areexpected to make their own garments collection. Thisincludes all designs worn to create a statement about theindividual. It incorporated all the production activitieswhich include the manipulation and experimentationof textiles and trims to generate ideas that will then betranslated into three-dimensional form through patterndrafting and/or draping and sewing.

Entry Requirement3 credits SPM/ 'O' levels or its equivalent

10

Programme structureYEAR 1Semester 1 • Life Drawing 1• Creative Studies 1• Communication Studies 1• Design Studies 1 • Analytical Drawing • Moral / Islamic Studies*

Semester 2• Communication Studies 2• Pattern Drafting & SewingTechnique 1

• Fashion Design 1• Fashion History• Photography 1• Figure Drawing• Malaysian Studies

YEAR 2Semester 3• Fashion Design 2 • Pattern Drafting & SewingTechnique 2

• Fashion Illustration • Business and

Management Studies• Bahasa Malaysia A / B

Semester 4• Retail Design• Fashion Design 3• Pattern Drafting & SewingTechnique 3

• Presentation Techniques 1

YEAR 3Semester 5• PR (Event Management

& Promotion)• Fashion Design 4 • Pattern Drafting &

Sewing Technique 4• Garment Construction 1 • Presentation Techniques 2• Internship (Industrial

Placement)

Semester 6• Fashion Design 5• Pattern Drafting &

Sewing Technique 5

Where will it lead?A Diploma in Fashion & Retail Design will provideyou with a number of options, such as: • Advanced Standing into a related Limkokwing

University Degree programme.• Advanced Standing into an overseas Degree pro-


Career OpportunitiesA graduate with the Diploma in Fashion & RetailDesign can work as:• Fashion Designer• Costume Designer• Fashion Merchandiser• Fashion Buyer• Fashion Illustrator• Fashion Promoter• Marketing Consultant• Retail Manager

Diploma in Fashion & Retail Design(KP/JPS (KA5095) 08/09)


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Diploma in Textile & Accessories Design[KP/JPS (KA3924) 08/09]

The Diploma in Textile & Accessories Design is apractical programme focusing on the textiles andmanufacturing industry. The demand for creativeinnovative textiles is not just from the fashion indus-try but also from other industries such as furniture,interior decoration and even transportation. Thedesign of textiles plays an important part of the over-all image of a product. Can you imagine a housewithout textile design for curtains, sofas and cush-ions? Can you imagine a train, bus or car withouthaving considered the textile design of the seats?

The demand for graduates, unique and innovativedesigns will continue and are readily employedinto the industry.

The Textile Design route represents a challengingacademic experience aimed a raising students’ visualawareness, critical abilities and aesthetic sensibilities.

It explores all aspects of constructed textiles and thedesign and production of accessories while empha-sising a sense of personal expression. Students willdevelop an appreciation of the unique decorativequalities of textiles/fabric and the tactile nature ofsurfaces through the understanding of yarn and mate-rials such as cotton, wool, linen, rubber and plastics.Course work includes design of two-dimensionalpatterns on paper, computer manipulated design,hand-printed, dyed, woven and embellished fabricstructures. An understanding of adornment and fine metalwork will form the fundamental aspect of acces-sories design. Complementing this knowledge isthe workshop-based production of accessories.


Programme structureYEAR 1

Semester 1 • Life Drawing 1 • Creative Studies 1 • Communication

Studies 1 • Design Studies 1 • Analytical Drawing 1 • Moral / Islamic Studies*


Studies 2 • Weaving Techniques • History of Textile• Textile Studies • Design Practice • Malaysian Studies

YEAR 2 Semester 3• Fancy Weaves • Oriental Textile • Colour & Pattern

• CAD Textile • Bahasa Malaysia A / B

Semester 4• Dyeing & Printing • Alternative Fabrication • Structural Fabric

Design • Textile Forecast

YEAR 3Semester 5 • Introduction to

Accessories• Business of Fashion • Industry Placement

Semester 6• Textile Design Portfolio • Footwear Design • Textile Issue • Fashion Photography• Fashion Illustration• Presentation Technique

Where will it lead?A Diploma in Fashion & Retail Design will provideyou with a number of options, such as: • Advanced Standing into a related Limkokwing



Career OpportunitiesThis course allows graduates a flexibility of choosingany area of the Textile industries to begin their career as:• Textile Designer • Fine Artist • Colorist • Surface Designer• Fashion Accessories Designer• Batik Designer• Clothing Designer• Fashion Jewellery Designer• Leather Goods Designer• Shoe Designer


•Diploma in Games Art•Diploma in Interactive and Multimedia Design•Diploma in Animation and Multimedia Design•Diploma in Virtual Reality•Diploma in Sound & Music Technology

Faculty of Multimedia Creativity

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Diploma in Games Art(KP/JPS (KA4504) 08/09)

Computer gaming is a phenomenon of the digitalage. Once regarded as an adolescent pastime, computergames are today the entertainment and mediaindustry's fastest growing segment. It has maturedto become an industry of increasing sophisticationand draws on the advancing technologies fromsoftware engineering, computer programming,computer graphics, animation and even artificialintelligence.

As game enthusiasts seek more challenging platformsand environments, the industry is constantly onthe lookout for talented designers to create moreexciting new games that push the boundaries oftechnology and creativity.

The Diploma in Games Art will provide comprehensivestudies of conceptual ideas, story, character and visualdesign disciplines. It will focus on developing thestudent's technical and aesthetic-based skill-sets aswell as the ability to coordinate games development teams.

With a primary focus on creating visuals for thescreen, a games art student will learn to createhighly marketable graphics for the latest gamingplatforms/consoles as well as for the mobile/portabledevice. The programme will provide comprehensivestudy of the conceptual, story, character and visualdesign aspects. It will focus on developing highlymarketable technical and aesthetic skills as well asthe ability to coordinate games development teams.

Students will examine the evolution of computergames, the elements that contribute to a game'splayability, hardware and software environments andthe visual design, testing, creation and marketing ofgames. An important component of the course is thepractical training students will undergo in preparationfor this competitive and highly lucrative industry.


Programme structureYEAR 1 Semester 1 • Life Drawing 1 • Creative Studies 1 • Communication Studies 1 • Design Studies 1 • Analytical Drawing • Moral / Islamic Studies*

Semester 2• Life Drawing 2 • Creative Studies 2 • Communication Studies 2 • Design Studies 2

• Photographic Studies 1 • History of Art• Malaysian Studies

YEAR 2 Semester 3 • Introduction to Games

Design• 3D Games Modeling 1• Digital Imaging 1• Design Principles• Creative Drawing• Bahasa Malaysia A / B

Semester 4• Animation Principles 1• Principles of Game

Development &Technology

• 3D Games Modeling 2• Digital Imaging 2• Casual Games

Development 1

YEAR 3Semester 5 • Animation Principles 2

• Games Production• 3D Animation for

Games• Imaging for Games• Casual Games

Development 2

Semester 6• Advanced Games

Development• Major Project• Professional Studies

for Games

Where will it lead?A Diploma in Games Art will provide you with a num-ber of options, such as: • Advanced Standing into a related Limkokwing



Career OpportunitiesThe Diploma in Games Art features a career-relevantconcentration in Games Art that allows students this

specialised focus in greater depth. Graduates willhave the training and skills they need to competefor entry-level positions in the game industry such as :• Concept Artists• 3D Modelers• 3D Character Modelers• Texture Artists• Game Interface Designers• Character Riggers• 2D Game Animators• Lighting Artists• Pixel Artists


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Diploma in Interactive Multimedia Design(KP/JPS (KA2496) 03/09) / (KP/JPS (KA6273) 11/10)

Interactive Multimedia Design is a career-orientedprogramme. Students will be exposed to the latestconcepts in the multimedia industry and will beable to gain employment in key areas of this grow-ing industry.

Increasingly, the creative multimedia industriesrequire fresh creative employees who are able tomulti-task in areas such as photography, audio-visual technology, screen production, screenwriting,animation, interactive media, and post-production.Along with creative and technical skills, manyemployers, especially in smaller businesses, seek staffwith generic business, management and communicationskills that will be offered in this programme. As such, the programme aims at honing the students'technical abilities and to aid in evolving their aestheticmaturity within the creative disciplines of design,media and art.

The programme is broad-based and specialises inareas of interactive design for CD-ROM andDVD-ROM, web design, digital video, and animation.

Students are able to specialise in an area of studyof their choice in the final semester. The programmeis an exploration of new and emerging media and encompasses a diverse range of communicationplatforms for various audiences. The programmewill develop the students' creative and technologicalskills and most importantly, the ability to apply these skills to practical solutions and products.Theprogramme places great emphasis on coursework andthe use of actual industry client briefs. As studentsprogress, they will develop a portfolio of workwhile adopting a matured work culture that willprepare them for immediate employment or evenfor a term of higher study.

Students will possess a considerable edge by gain-ing experience in some of the leading multimediacompanies in the region. It is a recurring trendthat many of our students are offered employmenteven before they graduate.

Entry Requirement 3 credits SPM/ 'O' levels or its equivalent

Where will it lead?A Diploma in Interactive Multimedia Design will pro-vide you with a number of options, such as: • Advanced Standing into a related Limkokwing



Career OpportunitiesGraduates will be equipped with a range of skills

and work practices to support employment in avariety of new media arts and creative multimediaindustries. Graduates will enter the industry as :• Multimedia Designers• Animators• 3D Visualisers and Modelers• Web Designers• Producers, Art Directors• Video Producers • Digital Artists

Programme structureYEAR 1 Semester 1 • Communication Studies 1• Creative Studies 1• Life Drawing 1• Design Studies 1• Analytical Drawing • Moral / Islamic Studies*

Semester 2• Design Studies 2 • Life Drawing 2

• Creative Studies 2• Communication Studies 2 • Photographic Studies 1• History of Art• Malaysian Studies

YEAR 2 Semester 3 • Video & Sound

Visualisation• Web Design • Digital Animation 1

• Digital Imaging 1• Graphic Design 1• Bahasa Malaysia A / B

Semester 4• Complimentary Studies 1• Web Technology • Digital Animation 2 • Digital Imaging 2 • Graphic Design 2 • Interactive Design 1

YEAR 3Semester 5 • Complimentary

Studies 2• Digital Imaging 3 • Interactive Design 2• Multimedia Project 1

Semester 6• Multimedia Project 2• Professional Studies• Complimentary

Studies 3


15

Programme structureYEAR 1 Semester 1 • Communication Studies 1 • Creative Studies 1• Analytical Drawing • Life Drawing 1 • Design Studies 1• Moral / Islamic Studies*Semester 2• Communication Studies 2• Photographic Studies 1• History of Art • Creative Studies 2• Life Drawing 2

• Design Studies 2 • Malaysian Studies

YEAR 2 Semester 3 • Communication Studies 3 • Photographic Studies 2• Computer Graphics 1 • Illustration and Life

Drawing 1• Design History• Design Studies 3 • Bahasa Malaysia A / B

Semester 4• Photographic Studies 3

• Sociology & Design • Computer Graphics 2 • Design Studies 4• Illustration and Life

Drawing 2YEAR 3Semester 5 •Drawing for Animation 1 •Life Drawing for

Animation 1 •Animation Methodology• Multimedia Design for

Animation 1• History & Style of

Animation 1•Film Structure 1

Semester 6• Drawing for Animation 2• Life Drawing for

Animation 2 • Animation

Methodology 2• Film Structure 2• Multimedia Design for

Animation 2• History & Style of

Animation 2

Where will it lead?A Diploma in Animation and Multimedia Design willprovide you with a number of options, such as: • Advanced Standing into a related Limkokwing



Career OpportunitiesGraduates will be equipped with a range of tradi-tional and digital animation skills. These skillsetscan be utilised in a variety of ways such as : • 2D Animators• Assistant Animators or 'In-Betweeners',• Background & Layout Artists• Character Designers• Storyboard Artists• Visual Development or Inspirational Artists• Concept Artists• Digital Ink and Paint Artists

Diploma in Animation and Multimedia Design(KP/JPS (KA1414) 08/09) / (KP/JPS (KA6274) 11/10)

The rapid advancement of technology has madedigital animation available to the masses and theanimation industry is one of the fastest growingindustries today. The demand for digital animatedcontent has expanded with the development andinnovation of global technologies. This phenomenoncan be seen by the influx of channels of cable andsatellite digital television along with the growingpopularity of the Internet.

The Diploma in Animation and Multimedia Designis a programme developed to meet the growingrequirements and demands of animation studiosglobally. The programme focuses on the developmentof individual creative expression using experimen-tal and innovative animation techniques. This isaccomplished through the melding of artisticapplication of the theories of motion, timing, sto-rytelling, and entertainment, with the use of themost current technology required to successfullyproduce content in the competitive world of 2Dand digital animation.

At its most fundamental stage, the Diploma alsobuilds on conventional animation methodologiessuch as cell animation which was popularised byWalt Disney. Students will develop skills in drawingand the ability to visualise characters with a senseof acting and motion. Drawings on cells will thenbe used to dramatise the motions of humans oranimals and to provide compelling narrative structureto their storytelling.

As an important part of the programme, storycharacter development is a component that willoccupy a significant amount of time in its applicationwithin the modules of study. This will afford studentsthe opportunity to hone their research skills, theirability to construct a good story and to develop asense of film-directing. With an emphasis on thesecore areas, students will be exposed to advanceddigital animation techniques.



Where will it lead?A Diploma in Virtual Reality will provide you with anumber of options, such as: • Advanced Standing into a related Limkokwing



Career OpportunitiesThe course is designed for the 3D Visualisationaspect of Virtual Reality, focusing on 3D Modelling and 3D Animated Walkthroughs.Graduates can work as:

• 3D Visualisers • 3D Animators for Walkthroughs• 3D Product Modellers

16

Diploma in Virtual Reality (KP/JPS (KA3925) 08/09)

Virtual Reality involves the application of power-ful digital technology to interface and interactwith computer generated objects and environ-ments in a way that mimics real life and engagesall the senses. This allows the audience to easilygrasp an object’s salient virtual characteristics asthough they exist in physical space. Complex sci-entific processes and sequences can be easilyunderstood by an audience through compelling,user-friendly presentations.

The course is largely studio-based and provides abroad framework for visual and spatial experi-mentation, exposing the students to the impact ofdigital technology on a range of design applica-

tions. It is also highly industry-orientated andcombines the manipulation of technology withaesthetics, creative thinking and problem-solving.

A wide range of mixed media processes will beexplored, including contemporary graphics andtypography, interactive media and interfacedesign, time-based media, digital video, 2D and3D animation. The study of management andbusiness principles will enable the graduate toconfidently establish and operate their own prac-tices, should they so wish.


Programme structureYEAR 1 Semester 1 • Communication

Studies 1• Creative Studies 1 • Life Drawing 1• Design Studies 1• Moral / Islamic

Studies*• Analytical Drawing

Semester 2• Design Studies 2 • Digital Systems &

Processes • Digital Imaging• Visual Culture • Creative Studies 2 • Malaysian Studies

YEAR 2 Semester 3 • Digital Modeling 1 • Interactive Design 1 • Animation

Methodology 1 • Visual Studies • Film Structure 1

• Contextual Studies 1• Bahasa Malaysia A / B

Semester 4• Digital Modeling 2 • Visual Studies 2 • Interactive Design 2• Animation

Methodology 2• Contextual Studies 2 • Film Structures 2

YEAR 3Semester 5 • Major Project 1

• Visual Studies 3• Professional Studies 1• Free Elective

Semester 6• Major Project 2 • Industrial Attachment

(Internship)• Professional Studies 2• Intellectual

Property/Copyright


17

Where will it lead?A Diploma in Sound & Music Technology will pro-vide you with a number of options, such as: • Advanced Standing into a related Limkokwing

University Degree programme.• Advanced Standing to Thames Valley University in

London to obtain a BA (Hons) in MusicTechnology.



Career OpportunitiesThe course will result in producing competentgraduates at entry-level positions in recording studio,broadcast and cable television, working on movies

and television programmes, and in corporateaudio post-production as audio effect artist. Agraduate of the Diploma in Sound & MusicTechnology typically works as:

• Acoustic Specialist • Music Director• Concert Manager• Recording Producer• Production Director• Recording Engineering• Music Composer & Arranger• Broadcasting Engineering• Sound Designer• Film Scoring• Live Sound Engineer

Diploma in Sound & Music Technology (KP/JPS (KA6818) 03/11)

Music is a thriving, fast-expanding business.With the proliferation of TV and radio stations,emergence of new media and technology conver-gence, the music horizons are expanding beyondtraditional perimeters. This is an exciting time oftechnological change and challenge. You can bepart of this booming industry when you show thepotential and passion for music. You are also insync if you have a keen interest in music technology.Students pursuing the programme learn essentialmodules like digital audio application, music

arrangement and studio acoustics. In the process,you acquire cutting-edge skills as well as hands-onexperience with an array of professional equip-ment. Another competitive advantage is the accessor exposure to other campus facilities and newlearning dimentsions in the form of mass com-munication, film and TV, broad-casting, multi-media and advertising.

Entry Requirement 3 credits SPM/ ‘O’levels or its equivalent

Programme structureYEAR 1 Semester 1 • Human Hearing and

Sound Foundation • Audio Signal Flow • Introduction to Digital

Audio Work-stations • Basic Recording • Music Introduction 1 • English for Music 1 • Moral / Islamic Studies*

Semester 2• Microphones & Speakers

• Advanced AnalogueRecording Application

• Keyboard Harmony • Ear Training• English for Music 2 • Malaysian Studies

YEAR 2 Semester 3 • Advanced Digital

Audio Work-station • MIDI, Synthesis &

Sampling • Audio Live Sound • Music Composition &

Arrangement 1 • Bahasa Malaysia A / B

Semester 4• Audio Mastering • Studio Acoustics • Music Business & Law• Music Composition &

Arrangment 2

YEAR 3Semester 5 • Sound Design • Audio Surround • Vocal Techniques

• Audio Broadcasting 1 • Internship (during

semester break: 8 weeks)

Semester 6• Audio System

Maintenance &Computer Management

• Audio Broadcasting 2 • Film Scoring • Project 1: Album

Production


•Diploma in Multimedia,Advertising&Broadcasting

Faculty of Communication, Media &Broadcasting

19

Programme structureYEAR 1 Semester 1 • Media, Culture &

Society 1 • Information Technologies• Moral / Islamic Studies*Select One:• Human Communication

or Advanced BusinessEnglish

Semester 2• Design Study 1• Media, Culture &

Society 2• Professional Writing• Malaysian StudiesSelect One:• Introduction to

Managementor Introduction toMarketing

YEAR 2 Semester 3• Introduction to

Advertising• Design Study 2• Writing for Electronic

Media • Bahasa Malaysia A / BSelect One:• Creative Studies or

Writing for Print

Semester 4• Advertising Creativity• Multimedia

Technologies 1 • Broadcast Media

Production • PhotographySelect One:• Buyer Behavior or

Introduction to PublicRelations

YEAR 3Semester 5 Advertising Major• Media Planning &

Strategy • Copywriting • Advertising

Management

Multimedia Major• Multimedia

Production • Graphic Design for

Multimedia • Multimedia

Technologies 2

Broadcasting Major• Introduction to Screen

Studies• Video Production 1 • Introduction to

Screenwriting

Semester 6Select One:• Internship or Mass

Media Research

Advertising Major• Integrated Marketing

Communication • Presentation Skills • Advertising Campaign

Planning

Multimedia Major• Multimedia Project • Multimedia

Broadcasting • Visualisation &

Animation

Broadcasting Major• Video Documentary

Production• Video Production 2• Directing Workshop

Where will it lead?A Diploma in Multimedia, Advertising & Broadcastingwill provide you with a number of options, such as: • Advanced Standing into a related Limkokwing


Universiy or Anglia Ruskin University Degree offeredat Limkokwing.



Career OpportunitiesA graduate can enter industries involved in multimedia,advertising, public relations, journalism, electronicmedia, film and television, broadcasting, publishingand education. He/She can be employed as: • Audio-Visual producer

• Reporter/Broadcast Journalist• Multimedia Producer/Writer• Account Executive• Public Relations Executive• Communication Executive• Product Executive• Brand Executive• Advertising Executive• Web Designer• Assistant Producer/Director• Editor• Copywriter• Account Executive• Media Executive• Sub-Editor• Art Director• Regional Correspondent• Scriptwriter

Diploma in Multimedia, Advertising & Broadcasting (KP/JPS (KR 7648) 09/11)

The programme prepares students for the highestlevel of professional creative communication skillsthrough intensive industry practicals and creativethinking modules. In this 3-year programme, studentswill be exposed to three majors - Advertising,Multimedia and Broadcasting - each area designed

to equip students with the skills and technologicalknow-how to contribute effectively in their chosencareers in communication

Entry Requirement 3 credits SPM /'O' Levels or its equivalent


• Diploma in Architectural Technology

• Diploma in Interior Design

Faculty of Architecture& the Built Environment

21

Where will it lead?A Diploma in Architectural Technology will provideyou with a number of options, such as: • Advanced Standing into a related Limkokwing




Career Opportunities• Architectural Assistant • Architectural Draftperson or Technical Assistant • Site Supervisor • Project Executive/ Coordinator • CAD Draftperson• Landscape Project Executive

Diploma in Architectural Technology [KP/ JPS (KR7562) 11/12] / (KP/JPS (KA6163) 11/10)

The architect as a practicing professional has thecreative responsibility of designing the buildingthat shapes the physical environment. To understandthe diverse technological, humanistic and economicalnature of environmental problems, the architectmust have a sound general education. Moreimportantly, the knowledge learnt must preparehim or her for a life of continuing change in whichproblems to be solved will be large and small, forevery sort of function, in every type of climate and

for every budget. The curriculum of this programis designed to prepare students for a career that supportsthe building design industry. It equips studentswith the necessary technological skills and knowledgethat range from building services, building con-struction and materials, technical and CAD drawingsand office practice.


Programme structureYEAR 1 Semester 1 • Design & Theory 151• Building Construction 151 • Building Structure 151• Foundation

Mathematics 151• Architecture Drawing 151• Foundation English 151 • Moral / Islamic Studies*

Semester 2• Design & Theory 152 • Building Construction 152 • Building Structures 152 • Building Materials 152

• Architecture Drawing 152 • Foundation English 152• Malaysian Studies

YEAR 2 Semester 3 • Architectural Design 251• Building Construction 251• Building Structure 251 • Building Services 251 • Architecture Drawing 251• Architectural

Computing 251• Bahasa Malaysia A / B

Semester 4• Architectural Design 252

• Building Construction 252• Building Services 252 • Architecture Drawing 252 • Architectural

Techniques 252 • Architectural

Computing 252

YEAR 3Semester 5 • Architecture

Design 351 • Architecture

Theory 351• Building Construction 351 • Architecture Science 351

• Technical ReportWriting 351

• ArchitecturalComputing 351

Semester 6• Architecture Design 352 • Architecture & Culture 352 • Architecture Office

Practice 352 • Working Drawing 352 • Architecture Option

352 - Archic CAD • Architecture Option

352 - ESD


22

Where will it lead? A Diploma in Interior Design will provide you with anumber of options, such as: • Advanced Standing into a related Limkokwing




Career Opportunities• Interior Designer• Interior Assistant• Project Manager Assistant • Business Marketing Assistant • Specialist Designer • Light and Acoustic Consultant • Site Supervisor • Freelance Designer • Columnist • Retail Designer • Visual Merchandizing Consultant

Diploma in Interior Design [KP/JPS (KR7561) 11/12] / (KP/JPS (KA7378) 07/11)

Interior Design is a professional discipline. It exists inthe overall framework of the building industry withits own area of specialty and considerations primari-ly for the interior environment. Interior Design takesinto consideration basic human needs and aspira-tions for living through its expressions of style, struc-ture, function and form. It is a highly respected pro-fession that responds to the needs of the buildingindustry and corresponds to the social development,economic growth and prosperity of a country.

While responding to changes in the design environ-ment, interior design also plays a vital role in ensur-ing the continual preservation of a country’s identity

and heritage. Student will begin with a thoroughtraining in the basic principles of building anddesign, then move on to explore various areas of spe-cialisation.

Modules of study are centered on creating interiorspaces and environments utilising knowledge ofhuman behavior, psychology, environmental scienceand technology. Color, texture, rendering skills,computer-aided design, pattern, fabric and designtrends are also studied within this field.


Programme structureYEAR 1 Semester 1 • Introduction to Design 1 • Drawing 1• History & Culture 1• Measurement &

Application 152• Creative Studies• General English• Moral / Islamic Studies*

Semester 2• Design 2

• Drawing 2• History & Culture 2• Intro to Building Science

& Construction• Building Materials 152 • Communication Studies 1• Bahasa Malaysia A/ B

YEAR 2 Semester 3 • Design 3• Drawing 3• History & Culture 3

• Building Construction• CADD 1• Foundation English 151• Malaysian Studies

Semester 4• Design 4• Drawing 4 • History & Culture 4• Technical Studies 1• CADD 2• Foundation English 152• Professional Practice 221

YEAR 3Semester 5 • Practicuum Experience


Principles 111• Design 5• Technical Studies 2• Furniture Design 5• Professional Practice

222


Faculty of Business Management & Globalisation

•Diploma in Retail Marketing and Management

24

Diploma in Retail Marketing and Management (KP/JPS (KA4377) 08/09)

This programme aims to expose students to retailbusiness and public relations knowledge, skillsand capabilities, which are essential for today’schallenging business environment. These willinclude analysis of business problems, formula-tion and implementation of business strategiesand understanding of its function on:

1. Business strategies: concrete knowledge andskills in business disciplines and knowledge con-cepts as tools of analysis for business situations;

2. Operations: acquire thorough understandingof various business environment, functions, andoperations and

3. Skills & knowledge: learn & adapt the analytical,planning, communication, and operating skills,which can be applied to various complex businesssituations.


Programme structureYEAR 1 Semester 1 • Human

Communications • Information

Technologies • Media Culture &

Society 1Select One:• Principles of

Marketing • Advanced Business

English • Introduction to

Accounting• Bahasa Malaysia A / B

Semester 2• Introduction to

Management

• Professional Writing• Media, Culture &

Society 2Select One:• Principles of Financial

Management• Introduction to

Advertising• Malaysian Studies• Moral / Islamic Studies*

YEAR 2 Semester 3• Introduction to

Retailing • Visual Merchandising• Buyer Behavior• Introduction to

Publics Relations

Select One:• Marketing Research• Multimedia

Technologies

Semester 4• Retail Marketing• Business Essential• Retail DesignSelect One:• Multimedia

Broadcasting• Integrated Marketing

Communication

YEAR 3Semester 5 • Retail Buying &

Logistics• Human Resource &

The CustomerExperience

• Brand Management • Business PlanningSelect One:• Copywriting • International

Marketing

Semester 6• Comparative Retail

Strategies• Project Paper• Retail InternshipSelect One:• Advertising

Management• Production

Management

Where will it lead? A Diploma in Retail Marketing and Management willprovide you with a number of options, such as: • Advanced Standing into a related Limkokwing

University Degree programme.• Advanced Standing into a related 3+0 Anglia

Ruskin University Degree offered at Limkokwing.• Advanced Standing into an overseas Degree pro-


Career OpportunitiesThe graduate of this programme will find tremendousopportunities in the business industries. They canbe employed as: • Retail Sales Manager • Retail Store Manager • Operation Manager • Marketing Executive • Sales Executive


Faculty of Design Innovation

•Bachelor of Design(Hons) in Professional Design (Visual Communication)

•BA (Hons) in Industrial Design

•BA (Hons) in Brand Packaging Design

•BA (Hons) in Fashion and Retailing

•BA (Hons) in Surface Design

26

Bachelor of Design (Hons) in ProfessionalDesign (Visual Communication)(KPT/JPS (KR9394) 10/13)

The Bachelor of Design (Hons) in ProfessionalDesign is a three-year honours degree designed toprogressively develop students’ creative potential inconceptualising and innovative technical skills asthey progress. In the first two years students willacquire the necessary fundamental knowledge andskills of a graphic designer with direct exposure tothe industry in the areas of corporate communica-tions, multimedia and illustration. In the secondhalf of Year 2, students will gain eleven weeks ofpractical industry experience.

In the final year, students will specialise and developdeeper knowledge in an area of their choice, whichincludes advertising and multimedia with supporting

subjects in animation, Web technology andmarketing. Equipped with entrepreneurship anddesign management knowledge, our graduates willenter into the industry with confidence to succeed!They will take on the challenge to develop theircareers at a global level.

Entry requirement• 3 principals STPM/'A' levels or equivalent or • 5 credits SPM/'O' levels or equivalent and Limkokwing's Foundation in Design

Students with a recognised Diploma or Certificate in therelevant field will be given credit exemptions based onpast results and portfolio review (where applicable).

Programme structureYear 1 Semester 1 • Design Management

Principles 1 • Typography 1• Basic Illustration• Photography 1• Computer Graphics 1• Graphic Design 1• Design Heritage 1

Semester 2• Design Management

Principles 2

• Typography 2• Intermediate

Illustration• Photography 2• Computer Graphics 2• Graphic Design 2• Design Heritage 2• Moral / Islamic Studies*

Year 2 Semester 3 • Graphic Design 3 • Socio-Psychology in

Design

• Typography 3• Advanced Illustration• Multimedia 1/

Advertising 1• Bahasa Malaysia A / B

Semester 4• Industry Training • Industrial Training

Report

Year 3Semester 5 • Graphic Design 4• Design Analysis

• Multimedia 2/Advertising 2

• Animation 1/ WebTechnology 1/ Marketing 1

Semester 6• Graphic Design 5• Design Cultures and

Ideas• Multimedia 3/

Advertising 3• Animation 2/ Web

Technology 2/ Marketing 2

Career OpportunitiesAs the communications industry continues to expand,there are tremendous opportunities for graphicdesign graduates. Graduates typically work as: • Art Director• Design manager• Illustrator, photographer• Desktop publishing specialist• Image touch-up designer• Advertising manager

• Graphic designer• Packaging designer• Event production manager• Communications designer• Stationery designer• Set designer• Magazine or newspaper designer• Web page designer• Exhibition designer• Multimedia designer.


27

BA (Hons) in Industrial Design (KPT/JPS (KA6164) 08/10)

The field of industrial design covers mainly the areas ofproduct design, furniture and transportation design.The BA (Hons) in Industrial Design offers a strongcurriculum that will give students an opportunity toexplore and meet the demands for innovation for abetter living. The programme also enables graduatesto contribute and support the development of themanufacturing industry. Industrial Design studentsdevelop their creative and technical skills by employingthe current technology through a programmesupported by business studies, professional practice,consumer knowledge and ethics. Students are intro-duced to the design process in the earlier semestersand get to learn studio practices through set projects.

They conduct research, identify problems, proposesolutions and convey final ideas through sketches,computer renderings and prototypes. They are alsoencouraged to engage in live projects for better under-standing of the actual industry practice. Such experi-ences are vital towards a seamless transition fromlearning institution to working environment.

Entry requirement• 3 principals STPM/ 'A' levels or equivalent or • 5 credits SPM/ 'O' levels or equivalent and

Limkokwing's Foundation in Design Students with a recognised Diploma or Certificate in therelevant field will be given credit exemptions based onpast results and portfolio review (where applicable).

Programme structureYear 1 Semester 1 • Industrial Design 1• Visual Culture • Models and Prototypes• Technical Documentation• CAD• Bahasa Malaysia A / B

Semester 2• Industrial Design 2• Design Research• Materials and Processes

• 3D Modelling 1• Multimedia

Presentation 1• Digital Visualisation• Moral / Islamic Studies*

Year 2 Semester 3 • Industrial Design 3• Multimedia Presentation 2• 3D Modelling 2• Manufacturing

Technology

Semester 4• Industrial Design 4• Design in Global Context• Design Technology• Design Management

Year 3Semester 5 • Industrial Design 5• Industrial Design Studio• Communicating

Practice• Manufacturing

Communication• Design & Business

Strategy

Semester 6• Industrial Design 6• Exhibition Design• Innovative Technology• Design Reflective

Practice• Portfolio Review

Career OpportunitiesThe evolution off time, and demand for new innova-tion and rapid development of new technology haveresulted in the necessity for business expansion. Theneed for research and development, and innovationhas seen to increasing demand for people withindustrial background. A graduate can work as:• Consumer Product Designer• Furniture Designer

• Automotive Designer• Toy Designer• Exhibition Designer• CAD Designer• Set Designer• Environmental Designer• Researcher• R&D Manager• Jewellery Designer• Signage Designer.


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Programme structureYear 1 Semester 1 • History of Packaging

Design • Design Management

Principles • Psychology of Visual

Perception • Typography and Visual

Communications 1 • English 1 • Malaysian Studies

Semester 2• History of Branding

• Computer Graphics 1• Electronic Pre-Press 1• Typography and Visual

Communications 2 • English 2 • Introduction to

Photography • Moral / Islamic Studies*

Year 2 Semester 3 • Typography and Visual

Communications 3 • Computer graphics 2 • Packaging and Branding

Design 1 • Marketing Principles • English 3 • Bahasa Malaysia A / B

Semester 4• Multimedia Imaging 2• Animation Studies • Interactive Design 1 • Design Research • English 4 • Internship Program

Year 3Semester 5 • English 5

• Multimedia Design 1:Advertising Campaign

• Interactive Design 2 • Design in a Global

Context

Semester 6• Entrepreneurship • Multimedia Design 2:

Self-Promotion • Design Management

Principles• Professional Studies

Career OpportunitiesCareer opportunities are almost limitless as graduateswill be well prepared to meet industry demands.These highly adaptable graduates will work as: • Creative Directors• Illustrators/Storyboard Artists• Advertising Managers• Packaging Designers• Brand Managers• Packaging Design Consultants

• Brand Positioning Strategists• Education, Brand Consultants• Marketing Sales Managers• Digital Imaging Specialists• Desktop Publishers• Brand Identity Designers• Production Co-ordinators• Production Director• Pre-press Specialists• Production Managers• Business Entrepreneurs

BA(Hons)in Brand Packaging Design(KPT/JPS (KA6400) 08/10)

Branding is the new mantra of the commercialworld. Millions are being invested to develop newbrands, and new designs are required that cancapture consumers’ interest and retain their loyalty.The degree programme is designed to turn studentsinto branding specialists, specifically in packagingdesign. This programme enables the student tofully understand the fundamentals of packagingdesign and visual communication, from itsconception to production as well as enablingstudents to fully connect with the industry. InYear Two, students work on actual projects,integrating visual communications and multimediawith research skills. In the second half of Year Two,

students are able to put their knowledge to gooduse with 8 weeks of practical industry experience/internship. In the final year, students are trained toadvertise and market their brands. Managementas well as entrepreneurial skills are emphasizedand graduates are prepared for industry work.

Entry requirement• 3 principals STPM/'A' levels or equivalent or • 5 credits SPM/'O' levels or equivalent and



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BA (Hons) in Fashion and Retailing(KPT/JPS (KA6401) 08/10)

The course is specially designed to upgrade skillsand knowledge that will enable graduates to excelin the fashion business by being more creative andprogressive. They are able to evaluate and respondto fast-changing fashion trends. Skills and knowledgein the fashion field are important elementsbecause they determine placement for industrialtraining that can lead to career openings in thehigh-end market. These insights will be conveyedto students, stressing and emphasizing the basicstructure and principles important to the fashionindustry Skills and knowledge gained will equipstudents with the ability to engage in displaydesign (merchandising, retailing and display)using their individual expertise and creativity. Themain objective of this programme is to ensure

graduates excel in the fashion design business andindustries related to it. Due to fashion trendchanges, technical skills are always needed toupgrade the productivity of industries. Those inpossession of the skills and knowledge will alwaysbe in demand. Their creative talent and capabilityto assess industry requirements will ensure thatthey are successful in their careers.



Programme structureYear 1 Semester 1 • English Language 1 • Fundamentals of

Sketching • Design Management

Principles 1 • Introduction to

Management • Principles of Retailing • Moral / Islamic Studies*

Semester 2• English Language 2

• Fashion Marketing • Creative Development• Principles of Marketing• Retail and Logistics

Year 2Semester 3 • English Language 3 • Communications in the

New Economy • Principles of

Advertising • Retail Management • Organisational

Behaviour • Bahasa Malaysia A / BSemester 4• English Language 4 • Management

Information System • Consumer Behaviour • Quantitive Methods • Global Advertising

Year 3Semester 5 • English Language 5 • Human Resource

Management • Brand Management • E-Commerce • Industry Training

Semester 6• Professional Practice • Retail Operation • Merchandizing &

Technology • International

Marketing • Product Development• Marketing Research

Career OpportunitiesAs the retail industry continues to expand so willthe demand for innovative fashion and retaildesigners. Whether you are interested in fashiondesigning, fashion journalism, photography orretail management, there is a world of opportunitiesfor talent and skills. A graduate can work as: • Fashion Merchandiser

• Fashion Buyer • Fashion Writer Editor • Fashion Illustrator • Fashion Promoter • Marketing Consultant • Retail Manager • Retail Display Artist


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Programme structureYear 1 Semester 1 • Surface Design

Technique• Applied Art : Textiles,

Jewellery, Ceramic &Glass

• Woven Structure• Decorating Textiles• Surface Design for

Display• Moral / Islamic Studies*

Semester 2• History of Textiles

• Colour and Pattern• Applied Surface

Design• CAD Textiles• Printing for Fabric• Malaysian Studies

Year 2 Semester 3• Surface Design

Presentation • Textile Issues• Merchandise Buying

and Sourcing• Internship (Industrial

Placement) • Bahasa Malaysia A / B

Semester 4• Papermaking • Embroidery Design• Professional Art• Contextual Studies• Textile Merchandising

Management• Budget and Estimation

Year 3Semester 5 • Research Techniques• Floor Covering and

Laminate Surface• Aesthetics Finishes• Interior Textiles• Consumer Studies in

Surface Design• Trend Forecast

Semester 6• Senior Design Project• Portfolio Development• Web Page Design• Business Law for

the Artist

Career OpportunitiesA graduate in this programme can work as: • Embroidery Designer

• Surface Designer • Embroidery Business • Freelance Artist

BA (Hons) in Surface Design(KPT/JPS (KA7690) 01/13)

This course intends to provide opportunities forpeople who are interested or already have a back-ground in a surface embellishment treatments orrelated area. The programme encourages the student'sindividual approach to identify tomorrow's problemsby providing creative art and design solutions.Practical projects allow students' theories and findingsto be realised in an innovative and individualistic way.Student identified projects can be integrated withindustry which continue to place this programmewithin the distinct boundaries of the real world oftoday, helping to broaden the individual's awarenessof their potential role within the industry.

The modular structure offers students opportunitiesto develop skills throughout a range of applicationsincluding surface design for fashion and interiors,gallery pieces and textile crafts. Each module offerspractical work within the specialist area and encouragesacademic research, report writing and presentationskills. Visual awareness, drawing and design research,problem solving, professional practice, technicalunderstanding and critical and historical studiessupport this.

Surface Design is concerned with developing creativevisual ideas that can be translated into printeddesigns for a wide range of surfaces. These includeprinted textiles for fashion and interiors, ceramicand glass-ware, wallpaper and wrapping, decorativelaminate and floor coverings, and many otherinnovative decorative design and print applications.This course will enable you to turn your design ideasinto printed surface design products.

Structured within a credit-based framework, thecourse provides specialist studies in: surface decorationonto textiles: ceramics: paper and other materials.You will also experiment with screen printing,transfer printing, computer aided design, drawingand design crafts.




Faculty of Multimedia Creativity

•BSc(Hons)in Web Design and Technology•BA (Hons) in Games Art Development•BA (Hons) in Creative Multimedia•BA (Hons) in Animation•BA (Hons) in Digital Integrated &

Immersive Multimedia•BA(Hons)in Digital Imaging & Illustration•BA(Hons)inDigitalCommunicationDesign•BA (Hons) in Sonic Design

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BSc (Hons) in Web Design and Technology(KPT/JPS (KA7688) 05/12)

YEAR 1Semester 1•Introduction to Vector Graphics

•Introduction to the Internet

•Content Development•Digital Imaging 1•Design Studies 1•Interactive Media Studies•Moral / Islamic Studies*

Semester 2•Typographic Studies 1•Web Design 1•Digital Imaging 2•Design Studies 2•Interactive Web Studies 1•Malaysian Studies

YEAR 2Semester 3•Internet Applications•Web Design 2

•Design Studies 3•Interactive Web Studies 2•Professional Studies•Bahasa Malaysia A / B

Semester 4•Web Technology•Research Methodology•Web Scripting 1•Web Application Development Methodology

•Database Management

YEAR 3Semester 5•Web Usability•Dissertation for Web•Web Scripting 2•Web Major Project 1•Social Studies for the Web

Semester 6•Web Major Project 2•Web Entrepreneurship

Programme structure

The Bachelor of Science (Hons) in Web Design andTechnology is an exciting programme that is aimed atequipping students with the fundamental principlesof Internet Computing and subsequently consolidat-ing these principles with a creative approach to thedesign and management of digital media.

Through an appreciation of Internet computing, anunderstanding of human-computer interaction, webdesign, and experience in the theory and practice ofmultimedia, students will be equipped with boththe practical skills required by contemporary webdesign studios and the ability to adapt to futuredevelopments in digital industries.

The students are taught to be creative problem-solvers with knowledge of aesthetic principles anda practical understanding of web design, includingissues such as interactivity, navigation, accessibilityand promotion.

Core modules provide a systematic grounding in theuse of XHTML and CSS, hand-coding, preparing

and moving images for the web, dynamic content,and the application of web design across a range ofprofessional and commercial contexts. Advancedmodules address the requirements of professional webdesign projects, and explore innovative and radicalapproaches to web communication.

The students will also be taught the technical aspectsofweb design in which they would understand the funda-mentals of server-based scripting, database manage-ment and client-server technology. The students willalso learn cutting-edge creative web tools such as AdobeFlash and Action-Scripts for a value-added advantage.



Career OpportunitiesA quick glance into the job listings for web designerstoday indicate that most companies require designerswith knowledge in one or more of these scriptinglanguages; JavaScript, PHP, Flash Action-Scriptand/or Active Server Page (ASP).The days when the requirement was just to designstunning web pages are now a thing of the past. A 21st

century Web Designer is one who is highly technical,artistic and creative, able to juggle between web-programming scripts and aesthetically pleasingdesigns. These are the graduates who will not onlywork behind the computer screens but with theirtechnical and creative management skills, are ableto be successful in the roles of Web DevelopmentManagers or Creative Directors.


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BA (Hons) in Games Art Development(KPT/JPS (KA7684) 06/12)

Computer games have become mainstream media,with nett earnings even surpassing that of the filmindustry. Production values are very high and costsof development are rising partly due to heavydemand, lack of specialised and qualified skilledworkers, and the pressure to deliver more within anincreasingly shorter amount of time. Hence, thereis a need for people who are trained and competentin the workflow of game development with veryspecialized fields of studies. The games industryspans even to other areas like serious games, casualgames, mobile games, simulations and virtual reality.It comes as no surprise then that more companiesare now outsourcing their work to countries likeMalaysia due to lower costs and a competitivestandard of quality.

The BA (Hons) in Games Art is a programme spe-cially developed with a comprehensive approach todeveloping the right mindsets for a job in the globalgames industry, specifically in the area of arts. Thegames art graduate will take away with them theright skill-set to develop world-class art and gameassets that programmers will be able to seamlesslyintegrate into their proprietary game engines. The

programme is designed to be highly practical andindustry-oriented. Students explore their own cre-ative vision within the context of this diverse,multi-disciplinary medium with the aim of shapingand developing the promising regional industry.Their understanding of industry will be enhancedthrough involvement in the semester long internship,improving their potential for eventual employmentupon graduation.

The outline of the programme concentrates on allstages of the production process similar to theworkflow practiced by professionals from relatedindustries. Students will undergo a series of hands-on professional training to develop their skills in anindustry-based learning system.



YEAR 1Semester 1•Critical Game Studies 1 •Design Principles•3D for Games 1•Concept Art for Games•Interactive Media Studies1•Moral / Islamic Studies*

Semester 2•Critical Game Studies 2•3D for Games 2•Creative Drawing and

Animation 1•Games Imaging 1•Interactive Media Studies 2

•Malaysian Studies

YEAR 2Semester 3•Critical Game Studies 3 •3D for Games 3•Creative Drawing and Animation 2

•Games Imaging 2

•Interactive Media Studies3

•Bahasa Malaysia A / B

Semester 4•Game Assets Development

•3D Games Animation•Games Media Studies•Professional Studies•Game Engines Studies

YEAR 3Semester 5•Games Project Studio 1•Entrepreneurship for Games

•Games Project 1•Cinematography for Games

Semester 6•Games Project Studio 2•Games Project 2•Games Futures

Programme structure

Career OpportunitiesGraduates will be able to work in the GamesDevelopment Industry as: • Games Artist• Games Modelers • Texture Artists• 3D Animators • 3D Modelers

Their options are limitless with many of the USand UK-based games companies setting up pro-duction studios in South-East Asia.

Graduates will also be skilled enough to work evenin the Post-Production Industry doing special effectsand 3D animation for Television Commercials.


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YEAR 1Semester 1•English 1•Digital Imaging 1•Typography Design •Design Studies •History of Multimedia•Drawing•Malaysian StudiesSemester 2•English 2•Digital Imaging 2

•Screen Design for Multimedia

•Film Language •Illustration•Animation Studies 1•Moral / Islamic Studies*YEAR 2Semester 3•English 3•Multimedia Imaging 1•Animation Studies 2 •Web Design 1

•3D Design 1•Video Production 1•Bahasa Malaysia A / BSemester 4•Multimedia Imaging 2•Video Production 2 •Web Design 2 •3D Design 2 •Research Methodology•Multimedia Project Management

YEAR 3Semester 5•Multimedia Production•Interactive Design•Dissertation for Multimedia

•Visual Effects Production

Semester 6•Final Project•Professional Studies•Entrepreneurship

Programme structure

Career OpportunitiesGraduates will gain a broader sense of conceptdevelopment and art direction in creative multime-dia through the theoretical understanding of theimpact, meaning and implications of multimediaand its associated technology. Thus, the Graduate'sskill-set is honed not only in the usage and under-standing of technology but to train the graduates tobe future visionaries, creative directors and innova-tors of the creative multimedia industries. They will be able to work in almost all the key areasof the Creative Multimedia Industry ranging from

Post-Production Companies, Web Design Studios,Animation Houses and Games Production Companies.Graduates will work as:• 3D Animators• 2D Artists• Web Designers• Interactive Web Specialists• 3D Texture Artists• Video Editors• Motion-Graphic Artists• Multimedia Designers

BA (Hons) in Creative Multimedia(KPT/JPS (KA6186) 07/10)

Creative Multimedia is the vehicle in which emerg-ing technologies drive home the concept of multi-media communications in business, art and design,entertainment and education.

The creative media and information businesseshave always been a crucial sector of the economy.Together, the creative and media business sectorsinvest, produce and disseminate a huge array ofcontent that educates, informs and entertains thepublic. It is this creative content that people arelooking for when they are connecting to theInternet, activating their broadband connection,switching on their mobile phone or choosing achannel on their TV service. The creative and mediasector is thus the true heart of the InformationSociety, as it represents the segment that is the mostaccessed, and most accessible by the masses. Theemerging content provider in the InformationSociety will be a professional who understands theauthoring process, and who is an expert in graph-ics, sound, video and text content production.

The BA (Hons) in Creative Multimedia is a 3-yearprogramme that provides the students with an all-rounded knowledge on the four major components

of Creative Multimedia; 2D Animation and Imaging,3D Modeling & Animation, Video and Motion-Graphics, and Interactive Web Design. This is ahighly versatile, multi-disciplinary programme thatprovides the students with a comprehensive educa-tion in the principles and practices of multimediadesign, production, management and evaluation.

This degree also focuses on the integration of theoryand technology, and their practical application tocurrent and emerging industry trends. An importantfeature is practical problem solving in multi-disciplinaryteams using current and emerging technologies.Theprogramme simulates the practice in the multime-dia industry and allows students to develop morespecialised skills in their chosen areas of interest andprofessional development.




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BA (Hons) in Animation(KPT/JPS (KA6166) 08/10)

The world of animation has diversified from film,TV, games and entertainment sectors to many otherindustries. Digital animation is used for advancedtraining, simulation and planning programmes,medical diagnosis, interactive learning and architec-tural virtual walkthrough. Increasingly works fromadvanced countries are being outsourced to countrieslike Malaysia.

The evergrowing animation industry has madeheadway into markets represented by the variousfields of research such as behavioral analysis, archi-tectural visualisation, and now, even in digital film-making. These are among the areas covered in thedesign practice.

The BA (Hons) in Animation explores the funda-mental aspects of animation using contemporaryapproaches. This course will equip the graduateswith the fundamentals and principles of classicalanimation, which will serve as a solid foundationfor every type, kind and style of animation. Theywill learn of the history, style and culture of animation

as well as the script-writing, narrative and story-telling skills required throughout an industry pro-duction pipeline. Students will also explore digitalanimation techniques using 3D and vector-graphicssoftware, video and special effects techniques forcreating stunning visuals for their animated projectsand the necessary writing skills for the research anddevelopment of animation.

The outline of the programme concentrates on allstages of the production process similar to theworkflow practiced by professionals from relatedindustries. Students will undergo a series of hands-on professional training to develop their skills in anindustry-based learning system.



YEAR 1Semester 1•English 1 •Film Structure 1•Multimedia Design 1•Conceptual Design 1•Animation Practice 1•History of Animation•Malaysian Studies

Semester 2•English 2

•Film Structure 2•Multimedia Design 2•Conceptual Design 2•Animation Practice 2•Drawing•Moral / Islamic Studies*

YEAR 2Semester 3•Animation Practice 3 •Film Appreciation•Typography

•3D Modeling•Production 1 •Introduction to Vector Graphics


Semester 4•Animation Practice 4 •Production 2 •3D Animation 1•3D Environment & FX•Research Methodology

YEAR 3Semester 5•Production 3•3D Animation 2•Major Project 1•Dissertation for Animation

Semester 6•3D Animation 3•Major Project 2•Professional Studies•Entrepreneurship

Programme structure

Career OpportunitiesAnimation is one of the fastest-growing industriesin the world, which will potentially play an active role inour everyday lives. With technological developmentsat the stage they are today, it has become increasinglydifficult to differentiate reality from fiction. Animatorscan be responsible for one or all aspects of featurefilm production from the creation of models, photo

sets, computer-generated images, art direction,commercial material, even till that of advertisements.Graduates will be able to work as:• Animation Supervisors• Character Animators• 3D Animators• 3D Modelers• Digital matte Artists• Texture Artists


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YEAR 1Semester 1•Concept Development 1•Design Studies•Drawing Studies 1•Digital Imaging 1•English Language 1•Malaysian Studies

Semester 2•Concept Development 2•Drawing Studies 2•Studio Practice Workshop1•Digital Imaging 2

•Interactive Design 1•English Language 2•Moral / Islamic Studies*

YEAR 2Semester 3•English Language 3•Web Design 1•Web Animation•3D Modeling•Interactive Design 2•Bahasa Malaysia A / BSemester 4•Digital Video 1

•Animation for Mobile Deviceso Animation & Games Production 1

•Web Design 2•English Language 4•3D Animation

YEAR 3Semester 5•Collaborative InteractiveProject

•Virtual Reality •Motion Graphics 1•Animation & Games

Production 2•Immersive Technology

Semester 6•Major Project•Digital Compositing•Cinema Language•Digital Video 2•Studio PracticeWorkshop2

•Sound Production

Programme structure

Career OpportunitiesGraduates of the programme will have the maturityand technical abilities within the broad disciplines ofdesign, media, technology and artistic creation. Gra-duates are expected to enter the various industries as: • 3D Animators• Game Designers• Virtual Reality Designers• Virtual Reality and Immersive Technology Modellers• Simulation Designers

• Virtual Reality and Immersive Technology Visualisers • Prototype Designers• Interface Designers• Web Designers• Sound Designers• Web Animators• Motion Graphic Designers• Special Effects Designers• Producers• Art Directors• Researchers

BA (Hons) in Digital Integrated & Immersive Multimedia(KPT/JPS (KA6443) 10/10)

The programme is designed to meet the needs foradvanced multimedia training and education in thenew fields of immersive technology and augmentedreality. Virtual Reality (VR) is an environment that issimulated by a computer. Most virtual reality envi-ronments are primarily visual experiences, displayedeither on a computer screen or through specialstereoscopic displays, but some simulations includeadditional sensory information, such as sound throughspeakers or headphones. Some advanced and experi-mental systems have included limited tactile feedback.This interactive technology has the potential to beused by architects, science and engineering researchers,medical training, the military, and the arts, entertainmentand video games industry. Immersive technologiesand virtual reality are powerful and compellingcomputer applications by which humans can interfaceand interact with computer generated environmentsin a way that mimics real life sense engagement. As3D and immersive technology becomes more inte-grated and available for a wide range of applications. Itrequires welldesigned user interfaces and innovative

content for the next generation of computer gamesand integrated technology like mobile devices, dis-tributed web systems and desktop applications.Virtual reality will eventually be integrated into dailylife and activity and will be used in very human ways.As we spend more and more time in virtual space,there will be a gradual “migration to virtual space,”resulting in important changes in economics, world-view, and culture. The design of virtual environmentsmay be used to extend basic human rights into virtualspace. This programme focuses largely on interactive3D environments in real and virtual spaces touchingon subjects such as Augmented Reality, 3D VirtualEnvironments and 3D Visualisation Techniques forproduction, manufacturing and conceptual art.




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BA (Hons) in Digital Imaging & Illustration(KPT/JPS (KA6442) 10/10)

The majority of young people today working inthe design, visual art and entertainment industriesare experts in computer technology and have goodtendencies towards art and design but are not ade-quately trained to draw and paint professionally or usephotography at a commercial level and are unableto express the visual ideas that is required in theseindustries. The programme is designed to meet theneeds for advanced training and education in thefields of photographic imaging, digital manipulation,digital and traditional illustration for new multimediaapplications. The term Digital Imaging refers tostatic digital photography, digitally enhancedphotography, computer generated imaging as wellas time based imaging including photographicanimation, web based animation, digital video,special effects in cinema and new media, multimediaand computer generated technology used in thearts, entertainment, design and film and videoindustry. The term Illustration refers to both tradi-tional illustration skills and digital illustrationincluding digitally enhanced hand drawn images,vector or postscript computer generated illustration,hand drawn digital illustration using a graphicstablet and computer generated illustration for time

based and interactive multimedia including webpage design, interface design and animation used invarious moving image and multimedia applications.The synergy of these two areas of design is structuredto positively encourage the creative exploitation ofdigital and traditional media in the pursuit of inno-vative forms of expression and communication.Graduates explore and develop the necessary skills tobecome highly valued, forward thinking, creative,multiskilled designers. The course is focusedtowards developing exciting and dynamic visualproducts for the web, interactive installation arts,interactive presentation, environmental installationart, and film and television graphics. The pro-gramme enjoys a close relationship with the subjectareas of graphic design, timebased media, cinemalanguage and animation.



Career OpportunitiesGraduates are expected to enter the various indus-tries as: • Digital Illustrators• Texture Artists• Digital Imaging Specialist• Film Effects Designers

• Visual Effects Designers• Installation Artist• Motion Graphic Designers Graduates will expect to work in various areas ofthe design, advertising and multimedia industriessuch as animation studios, postproduction studios,games studios and digital design studios.

YEAR 1Semester 1•Concept Development 1•Design Studies•Drawing Studies 1•Digital Imaging 1•English Language 1•Moral / Islamic Studies*

Semester 2•Concept Development 2•Drawing Studies 2

•Digital Imaging 2•Illustration 1•English Language 2•Web Design 1•Malaysian Studies

YEAR 2Semester 3•English Language 3•Digital Imaging 3 •Photography•Digital Illustration 1

•Illustration 2•Bahasa Malaysia A / B

Semester 4•Cinema Language•Illustration 3•English Language 4•Digital Video 1•Animation Practice 1•Digital Illustration 1•3D Modelling

YEAR 3Semester 5•Digital Illustration 2•Motion Graphics 1•Animation Practice 2•3D Animation 1 •MediaSemester 6•Major Project•Studio Practice Workshop•3D Animation 2•Digital Compositing

Programme structure


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Career OpportunitiesThe nature of the course will result in graduates toseek entry level positions in broadcast and cabletelevision, work on movies and in television shows,and in corporate video postproduction as visualeffects artists.

Graduates will be equipped to explore the potentialof the exciting area of motion graphics from agraphic arts perspective. It offers an opportunity forthe creative investigation of graphic languagesthrough time based media to produce animatedsequences and work suitable for projection and dis-play in a range of environments.

YEAR 1Semester 1•Concept Development 1•Design Studies•Drawing Studies 1•Digital Imaging 1•English Language 1•Moral / Islamic Studies* Semester 2•Concept Development 2•English Language 2•Drawing Studies 2 •Digital Imaging 2

•Film Structure 1•Web Design 1•Malaysian Studies

YEAR 2Semester 3•Digital Video 1•Cinema Language •Motion Graphics 1•Film Structure 2•English Language 3•Interactive Design •Bahasa Malaysia A / B

Semester 4•Sound Production•Digital Video 2•Animation Practice 1•Graphic Design for Moving Media

•3D Modeling•Digital Compositiong•English Language 4

YEAR 3Semester 5•Collaborative Interactive

Project•Broadcast Design 1•Motion Graphics 2•3D Motion Graphics•Animation Practice 2 Semester 6•Major Project•Broadcast Design 2•Broadcast Design Workshop•Business Management

Programme structure

BA (Hons) in Digital Communication Design(KPT/JPS (KA6444) 01/10)

As ever increasing higher definition technologiesproliferate and the number of sophisticated viewingaudiences continues to increase, there is an ever-growing demand for specialists in motion graphicsand broadcast design. Digital CommunicationDesign is a combination of graphic design, film-making, animation, motion graphics and sound tocreate attention grabbing visuals that inform andentertain. This dynamic medium of communicationdesign will extend its reach into film and television,the Internet, electronic games and mobile technologies.This course provides graduates with the knowledgeto use digital compositing techniques to create layeredand textural landscapes that engage both the mindand the emotions and to build a seamless presentationthat is both visually arresting and commerciallyeffective. These new breeds of innovative, talentedand disciplined motion graphics designers are multi-tasked specialists who are trained in the use of 3Danimation, visual effects, typography, video andinteractive arts. This course also deals with bothanimated graphics skills and creative multimedia andsimultaneously engages with the critical issues involvedin such production. Graduates will be trained in the

various stages of production and postproductionprocesses and learn how to be part of a creative team.Start to finish projects enable students to learnimportant conceptualisation and execution skills.The Bachelors of Digital Communication Designintroduces students to multiple areas of new mediaof digital communication design by allowing themto develop more specialised skills in chosen areas ofinterest and professional development. Moreimportantly, it does this with its key emphasis oncommunication skills and techniques. All this iscontextualised by providing a foundation of keyprinciples of design. Further understanding is pro-vided through a more theoretical understanding ofthe impact, meaning and implications of new mediain modern communication activities and processes.




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Career OpportunitiesGraduates will be able to work as:• Sound Designer• Album Producer• Music Producer for Film• TV/Radio Broadcasting Producer• Sound Engineer• A&R Executive

• Artists Management• Event Management• Song Composers• Artists/Singers• Film Scoring• Foley Artist• Studio Acoustic Treatment• Graphic Design• Web Design

YEAR 1Semester 1•Sound Construction•Analogue and Digital Sound (Workbench A)

•Music Introduction and Ear Training

•Image Construction•Moral / Islamic Studies*

Semester 2•Sound Processing (Workbench B)

•Theories of Journal

Visualization•Generative Parameters of Sound

•Music Composition and Arrangment

•Principles of Acoustics•Malaysian Studies

YEAR 2Semester 3•Art Of Radio Communication

•Interactive Media (Workbench C)

•Environmental Creative Expression

•Advance Vocal Techniques

•Sonic Web Design •Bahasa Malaysia A / B

Semester 4•Career Management•Environmental Practice•English For Music•Film Scoring•Video Concepts •Interactive Design

YEAR 3Semester 5•Music Business•Advanced Environmental Practice

•Team Project•Thesis Semester 6•Theoretical Visualisation•Project Interaction (Major) 1

•Project Interaction (Support) 2

•Public Relation Principles

Programme structure

BA (Hons) in Sonic Design(KPT/JPS (KA7689) 06/12)

The Bachelor of Arts (Hons) in Sonic Design is oneof the most interesting and challenging programmewhere it prepares advanced knowledge and skills tothe fundamentals of music and sound engineeringand provides creative content creation in managingdigital media.Through the appreciation of music, human-computerinteraction understanding and sound design alongwith the musical theory and multimedia practice,students will have the opportunity to complete bothskills and practical knowledge in designing contem-porary music, studio design and will be able to adaptto the ever growing industry.The Programme will equip students with knowledgeenabling them to solve problems creatively includingthe issues of musical compositions and arrangements,recording techniques and music appreciation.Modules available in the programme prepares thefundamentals of working systematically in the usageof DAW (Digital Audio Workstation) and techniques

in song compositions, basic-coding and audio forthe web, music transformation, album productionand sound design for commercial application.

Students will also learn the technical aspects ofSound Design Theory such as “Audio Waveform”,Human Hearing and the usage of AnalogueConsole and Computer Music. Students will alsobe equip with the latest recording technology andaudio sequencer such Pro Tools and MIDI(Musical Instrument Digital Interface).


Limkokwing’s Diploma in Sound and MusicTechnology for advanced standing into thisdegree programme.



•BA (Hons) in Professional Communication•BA (Hons) in Sports Journalism•BA (Hons) in Broadcasting & Journalism•BA (Hons) in Digital Film & Television•BA (Hons) in Event Management

Faculty of Communication, Media &Broadcasting

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BA (Hons) in Professional Communication (KP/JPS (KA5365) 09/09)

The importance of communication as an integralpart of individual success is recognized in this pro-gramme as it strives to equip students with the abilityto communicate at all levels of society.Students areexposed to the varied skills of communication,advertising, public relations, writing and marketingas well the soft skills of interacting well with peopleto enhance communication effectiveness.


Limkokwing's Foundation in Communication

Students with a recognised certificate or diploma in arelated field will be given advanced standing into thedegree programme.

YEAR 1Semester 1• Writing Skills forCommunicators

• Media & Society • Introduction to WebTechnology

• Advertising Principles• BusinessCommunication Skills

• Bahasa Malaysia A / B

Semester 2• Writing for the MassMedia

• Communication in theNew Economy

• Public Relations Principles• Principles of BusinessLaw

• Fundamental ofOrganisationalBehaviour

• Moral / Islamic Studies*

YEAR 2Semester 3• Writing for CreativeIndustries

• Public Speaking andPresentation Skills

• Marketing Principles

Select One:• Public Relations Writing • Copy Writing

Select One:• Public RelationsCommunications

• Global Advertising

Semester 4• Communication Research Methodology

• Consumer Behaviour

Select Two:• Corporate Communications

• Managing Publicity &Media Relations

• Media Planning• Strategic Advertising

Select One:• CommunicationManagement

• Dynamic of SmallBusiness

YEAR 3Semester 5• Media Audience Studies• Entrepreneurship• Strategic MarketingCommunication

Select One:• Public RelationsCampaign

• Advertising AgencyManagement

Select One:• Advertising Regulations,

Issues and Ethics• Public RelationsManagement

Select One:• Services Marketing• Business to BusinessMarketing

• Video Production

Semester 6• Internship (duringsemester break)

• Dessertation• Strategic Marketing

Select One:• International PublicRelations

• Advertising Campaign

Select One:• Internet Marketing• Instructional VideoProduction

Programme structure

Career OpportunitiesA graduate can enter industries involved in adver-tising, public relations, journalism, marketing,publishing and education. He or she can beemployed as: • Communication manager• Senior writer

• Editor• Copy editor• Copywriter• Advertising manager• Freelance writer• Columnist• Public relations officer


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BA (Hons) in Sports Journalism (KPT/JPS (KA6450) 01/10)

Sports journalism is about the passion for sportsand the desire to communicate this same passion toreaders and listeners. Sports journalism is thereforewritten with an eye-catching and entertainingflavour different from other forms of journalism.

All sports journalism requires the ability to communi-catewith an audience but the different media requiredifferent skills and training. The programme equipsstudents with the flexibility to deliver exciting news

in variety of formats - TV, print, radio and the web.


Limkokwing's Foundation in Communication Students with a recognised certificate or diploma in arelated field will be given advanced standing into thedegree programme.

YEAR 1Semester 1•English Language Proficiency 1

•Introduction to Mass Communication

•Introduction to Web Technology

•Introduction to Journalism

•Sport Values •Moral / Islamic Studies*

Semester 2•English Language Proficiency 2

•Communication Research Methodology

•Principles of Photography

•News Writing & Reporting


YEAR 2Semester 3•English LanguageProficiency 3

•Sports Psychology •Sports Management •Principles of Writing •Bahasa Malaysia A / BSelect One:•Media Law & Ethics •PR Principles •Communication in the New Economy

•Creative Studies •Design Study

Semester 4•English Language Proficiency 4

•Sports & Law •Sports Marketing •Sports Financial •Sports EconomicsSelect One: •Electronic Publishing •Corporate Communication •Creativity •Entrepreneurship •PR Management

YEAR 3Semester 5•Sports World •Power & Politics in Sports •Sports in Society :

Contemporary Issues •Video Production •Sport in Social Development

Select One:•Fundamentals of Organizational Behavior

•Creative Industries•Communication Management

•Dynamics of Small Business

•Services MarketingSemester 6•Internship •Dissertation •Sports & International Relations

•Global Sports

Programme structure

Career OpportunitiesA Limkowking Degree enables graduates to be ver-satile and provides them skills to a variety of fieldsincluding print media, electronic media, multime-dia, design, advertising, sports and public relations.

Sports journalism career includes:• Sports Journalist• Sports Caster• Sports Anchor• Sports Editor• Sports Producer


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BA (Hons) in Broadcasting & Journalism (KPT/JPS (KA6178) 05/11)

Broadcast journalism demands a special set of skillsand knowledge different from the print journalism asbroadcast copy is written to be read out loud by a newsreader rather read silently the words and sentencesmust be accurate and clear as well as complement thepictures, video and audio that accompany a story.

The television and radio news industry, includingcable TV systems, continues to evolve in excitingways. As the news business moves more rapidlyfrom the printed newspaper to electronic news,demand will grow for students equipped for broad-cast journalism in politics, science and technology,health, entertainment and sports.

The programme will equip students not only to honetheir writing and editing skills in broadcast journalismbut also be more enterprising, inquisitive in order tostand out from the crowd.



YEAR 1Semester 1•Communicators WritingSkills

•Media & Society •History of Journalism •Introduction to WebTechnology


Semester 2•Writing for the Masses •Principles of Broadcasting •News Media Institutions •Introduction to News Writing

•Moral / Islamic Studies*

YEAR 2Semester 3•Creative Industry Writing•Introduction to Reporting •Documentary Theory & Practice

•Feature Writing •Graphic & Publication Design


Semester 4•Media Law & Ethics •Web Journalism •Principles of Scriptwriting•Political News Analysis •Corporate Production

Select One: •PR Writing•Corporate Communication

YEAR 3Semester 5•Communication Research Methodology

•News Values•Strategic Marketing •Screen ProductionTechniques

Select One: •Entrepreneurship •Fundamentals of OrganizationalBehaviour

•PR Management

•Internship (duringsemester break)

Semester 6•Dissertation •Newspaper Production •Broadcast Production Project

•International PublicRelations

Select One:•Strategic Marketing Communications

•Instructional Video Production

Programme structure

Career OpportunitiesA Limkokwing degree enables graduates to be versa-tile and provides them skills to a variety of fieldsincluding print media, electronic media, multimedia,design, advertising and public relation consultancies.They can be employed as: • Reporter• Journalist

• News Editor• News Producer• News Anchorperson• International Correspondent• TV Producer• Broadcast Journalist• Corporate Producer• Scriptwriter• Public Relations Manager


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BA (Hons) in Digital Film & Television ( KPT/JPS (K6165) 08/10)

Students who have a passion to be cinema or tele-vision filmmakers will find this exciting courseexactly right for them because digital technology isset to dominate the international world of film-making whether in Hollywood, Hong Kong, Indiaor other emerging markets in Asia. The endlesstechnical possibilities and flexibility of digital tech-nology makes the digital format the preferredchoice of some of the top filmmakers of the world.This is the opportune time for students to preparethemselves for the endless opportunities to come as

they are taught how to conceptualise, script, directand edit films in the digital format as well as equipthemselves with skills in directing, producing, edit-ing, post-production and animation.

Entry requirement• 3 principals STPM/'A' levels or equivalent or • 5 credits SPM/'O' levels or equivalent


YEAR 1Semester 1•Communicators Writing Skills

•Mass Media & Society •Principles of Digital Technology 1

•Film Studies •Principles of Broadcasting•Bahasa Malaysia A / B

Semester 2•Writing for the Masses•Principles of Digital Technology 2

•New Economy Communication

•Screen Production Techniques 1

•Principles of Script Writing

•Conceptual Design 1•Moral / Islamic Studies*

YEAR 2Semester 3•Creative Industry Writing•Presentation Skills for Communicators

•Animation Practice 1Select Two: •Film Genre•Digital Post•Asian CinemaSelect One: •Directors and Their Films •Creative Interactive Design

Semester 4•Communication

Research Methodology•Conceptual Design 2Select Two:•Screen Production Techniques 2

•Production Design •Aesthetics of Documentary

Select One:•Directing Current Affairs, Magazines & Talk Shows

•Creative Multimedia

YEAR 3Semester 5•Studies on Media Audience

•Non-Broadcast Script Writing

•Film Noir & the Neo Noir•Research 1 : Film, Broadcasting & Animation

•Animation Practice 2Select One:•TVC, PSA & Music Videos•Media Finishing Processes

•Internship (during semester break)

Semester 6•Research 2 : Film, Broadcasting & Animation

•E-Commerce for Screen Media

Select One:•Non-Broadcast Video Production

•Film Seminar

Programme structure

Career OpportunitiesA Limkowking degree programme enables the graduateto be versatile. They can apply their knowledge andskills to a variety of fields, including multimedia,broadcasting, directing, producing, and art directionfor film and television.

A graduate can enter such industries as advertising,broadcasting, filmmaking and multimedia. Theycan be employed as:

• Director• Producer• Screen Writer• Editor• Production Manager• Digital Camera Operator• Feature Film and Television Writer• Script Supervisor• Assistant Editor• Assistant Producer


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YEAR 1Semester 1•Event Industry •Event Operations •Introduction to Web Technology

•Business Communication Skills

•Writing Skills for Communicators


Semester 2•Venue Operations & Contracts

•Communication in the New Economy

•PR Principles

•Marketing Principles •Computer Graphics•Malaysian Studies

YEAR 2Semester 3•Corporate & Event Management

•Corporate Communication •Dynamic of Small Business•Consumer Behavior•Media Law & Ethics •Innovative Problem Solving Skills


Semester 4•Project Management •Strategic Marketing

•Public Relation Communication

•Managing Publicity & Media Relations

•Advertising Principles

YEAR 3Semester 5•Event Impact Analysis •Studies in Media Audiences

•PR Campaign

Select One: •Advertising Process •Entrepreneurship •Strategic Marketing Communications

Select One:•Services Marketing •PR Management •Copywriting

Semester 6•Internship •Conference & ExhibitionStudies

•Research Management •International Public Relations

•PR Writing

Select One: •Internet Marketing•Advertising Campaign•Dissertation

Programme structure

Career OpportunitiesA Limkokwing degree programme enables thegraduate to be versatile and to apply skills to meeta variety of challenges in event management. They can be employed as: • Accountant Manager• Campaign Manager

• PR Manager• Media Manager• On-site Team Leader• Talent Vault Manager• Resource Manager• Market Researcher• Corporate Writer

BA (Hons) in Event Management (KPT/JPS (KA6445) 10/10)

For students who enjoy making things happen, eventmanagement can be a most satisfying career. Eventshappen everyday and the professionally trainedevent manager is in high demand at all levels. Awide range of exciting and challenging activitiesawaits those who choose this career - celebrityevents, rock concerts, sports tournaments, corporatefunctions, exhibitions, product launches, marketingpromotions and road shows.

The emergence of event management as a profes-sional skill is now recognised and needed by the

fast growing service industry. Now is the time toexplore an excellent career in this exciting world ofevent management.

Entry requirement• 3 principals STPM/'A' levels or equivalent or • 5 credits SPM/'O' levels or equivalent



•BA in Interior Architecture•BA (Hons) in Urban Planning & Design•BA (Hons) in Landscape Architecture •BSc (Hons) of Facilities Management •BSc (Hons) of Construction Management •Bachelor of Science (Architectural Studies) •Bachelor of Architecture

Faculty of Architecture & the Built Environment

47

Career OpportunitiesCareer prospect await graduate in ares such as: • Exhibition Design & Event Management• Public Space Planning• Commercial Space Planning• Set Design for Entertainment Industry

• Furniture Design• Residential Design• Retail Design• Visual Merchandising• CAD Design• Information Design• Project Management

BA in Interior Architecture(KP/JPS (KN3760) 08/09)

YEAR 1Semester 1•Architectural Graphic 141•Architecture Culture & History 141•Interior Architecture 141 •Theory & Practice of Design 141•Building Science 141•Building Construction & Materials 141


Semester 2•Digital Communication142•Design Communication 142•Architecture Culture & History 142•Interior Architecture 142

•Building Science 142•Building Construction &Materials 142


YEAR 2Semester 3•Digital Communication 241•Architecture Culture & History 241 •Interior Architecture 241•Building Science 241•Building Technology 241•Design Communication241•Moral / Islamic Studies*

Semester 4•Digital Communication 242

•Design Communication 242•Furniture Design Workshop 242•Interior Architecture 242•Professional Practice 242•Environmental Study & Services 242•Building Technology 242

YEAR 3Semester 5•Research Methodology 341•Practical Training 341

Semester 6•Interior Architecture 342•Directed Research 342•Project Management 342

Programme structure

The scope of work in interior design has expandedtremendously. As the built environment of thepresent day has grown in complexity and diversity,the realm of the interior has become a profession in itsown right. While an interior designer works alongsideother consultant such as architects, engineers andconstruction managers, in many cases today projectsare handled independently by a new breed of pro-fessionals: interior architects. These are creativeprofessionals who do not only plan and designpublic, commercial, recreational, institutional anddomestic buildings, but are also responsible for andqualified in the management of the implementationof such projects.

These projects help Interior Architecture students todevelop an understanding of the relationship betweenarchitecture, interiors, engineering and project manage-ment. Students will also learn to solve pragmatic pro-blems related to interior spaces and build up a soundknowledge of construction as well as technical issues.


Limkokwing's Foundation in Built Environment Students with a recognised Diploma or Certificate in therelevant field will be given credit exemptions based onpast results and portfolio review (where applicable).


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YEAR 1Semester 1•STUDIO 1 (Basic Planningand Design Skills- Manual)

•Evolution of PlanningIdeas

•City in History •Introduction to Planning•Communication Principal 111


Semester 2•STUDIO 2 (Basic Planningand Design Skills- CAD)

•Malaysian Society•Option 142 •Site Planning •Communication Principal 112

YEAR 2Semester 3•STUDIO 3(Layout Design 1)

•Land Use Planning 1•Development and Urban Environment

•Quantitative Technique and Computer

•Moral / Islamic Studies *

Semester 4•STUDIO 4 (Layout Design 2)

•Land Use Planning 2•Transport Planning and Highway Engineering

•Urban Economic Geography

•Urban Engineering


YEAR 3Semester 5•STUDIO 5 (Intro) -Urban Design and Conservation

•Public Policy Making I - Structure Plan

•Planning Law (Malaysian Context)

•Community and Housing Diversity

•Shaping the Metropolis

Semester 6• STUDIO 6 (Intro) - UrbanDesign and Conservation

• Public Policy Making II Local Plan

• Environmental

Sustainable Studies• GIS in Planning• Government and Politic

in Planning• Research Method

YEAR 4Semester 7• Industrial Training• Industrial Training and

Report and Logbook• Planning Theory

Semester 8• Research Project• Planning Practice• Development Control

and Management• Option 143

Programme structure

Career OpportunitiesCareer prospects await graduates in areas such as: • Urban Planner• Urban Designer

• Transportation planner• Urban Landscape Designer• Consultant Planner

BA (Hons) in Urban Planning & Design(KPT/JPS (KA7666) 12/12)

Urban planning and design is a professional disci-pline that explores several aspects of the built andsocial environments of cities and communitiesanticipating how the city will function and how itwill look as it develops (or redevelops) in the future.Urban planning aspects takes into considerationsthe technical and political process concerned withthe welfare of people, control of the use of land,transportation and communication networks, andprotection and enhancement of the city environ-ment. The design aspects responds to changes ofthe technology as well as construction that dealswith the look and aesthetic details of urban placesand spaces. These designed spaces creates sense ofplace, character and give meanings to the city aswell as becomes the platform for social interactionsthat enriches the quality of life for the people, vitalnot only for the growth of the nation, but also inmaking a livable and sustainable nation. The student's

journey in this course starts with the fundamentalson Urban Planning as well as fundamentals ofdesign principles followed by a thorough trainingon every discipline involved in this field. Modulesof study are centered on the planning, conservationand heritage, policy and planning law as well aslandscape. Ultimately, the student will be equippedwith a holistic understanding of the basic knowl-edge and operational skills necessary for achievingsustainable urban planning and design, their envi-ronments, facilities and support services.


Limkokwing's Foundation in Built Environment Students with a recognised Diploma or Certificate inthe relevant field will be given credit exemptions basedon past results and portfolio review (where applicable).


49

YEAR 1Semester 1• Landscape Design

Studio 1• Design Theory 1• Landscape Drawing 1 • Malaysian studies• English for

Communication

Semester 2• Landscape Design

Studio 2• Design Theory 2• Landscape Drawing 2

• Plant Material • Moral / Islamic Studies*

YEAR 2Semester 3• Landscape Design

Studio 3• Computer Aided Design 1• Material & Technology • History & Philosophy in

Landscape• Bahasa Malaysia A / B

Semester 4• Landscape Design Studio 4

• Computer Aided Design 2• Landscape Construction 1• Soil Science• Forestry in Tropical

Climate

YEAR 3Semester 5• Landscape Design Studio 5• Landscape Construction 2• Asia Landscape

Semester 6• Landscape Design Studio 6• Research Methodology

• Softscape Maintenance • Malaysia Landscape

YEAR 4Semester 7• Office Practise• Logbook and portfolios

Semester 8• Landscape Design Studio 7• Project Management• Housing Law• Landscape Seminar &

Conference

Programme structure

Career OpportunitiesCareer prospects await graduates in areas such as: • Landscape Architect• Landscape Designer• Park and Recreation

• Designer/Superintendent• Golf course Designer• Theme Park Designer/Conceptualiser• Project Manager• Landscape Consultant• Nursery Manager

BA (Hons) in Landscape Architecture (KPT/JPS (KA7667) 12/12)

A recent report by a national publication calledlandscape architecture a "hot-track profession." Notonly is nearly every landscape architecture studentassured of a job when he or she graduates, it is likelythat several offers might be on the table.

The best landscape architects care deeply about thehealth and well-being of people and cultures. Theywant to ensure that development does not damageenvironmental and cultural integrity. And they liketo use products and materials that will have as fewimpacts on the environment as possible. Landscapearchitects take steps to forecast what the long-termimpacts of a project will be.

There is a wide range of opportunities for landscapearchitects. Landscape architects work on a varietyof projects such as the development of open spaces,waterfront improvement projects, recreation areas likegolf courses, theme parks and public playgrounds, orsuch of preservation project like wildlife refuges,zoos, and transportation systems such as street and

highway beautification. Increasingly, landscape archi-tects work in environmental remediation, such aspreservation and restoration of wetlands. Historiclandscape preservation and restoration is another areawhere landscape architects increasingly play a role.

Lastly, landscape architects never stop learning. Theyseek constant improvement in knowledge, abilities,and skills to more effectively achieve sustainabledevelopment. And as they learn, landscape architectsactively engage in creating awareness of sustainabledevelopment among clients, government, academia,students, and the public at large.




50

Career OpportunitiesCareer prospects await graduates in areas such as: • Facility Manager• Operations Manager• Building Manager• Administrative Manager

• Facility Management Supplier• Building Maintenance Manager• IT Manager• Human Resource Manager• Project Manager• Resource Manager

BSc (Hons) of Facilities Management (KPT/JPS (KA7668) 08/12)

Facilities Management is a multi-disciplinary professionthat ensures functionality of the built environment byintegrating people, place, process and technology.

Facilities Management takes into account the impactof the buildings’ use, performance, and support servicesupon people and the workplace. It ensures that every-thing is available and operating properly for buildingoccupants to do their work conveniently and effi-ciently. Concerned with the effective planning,design, management, maintenance and adaptationof building stock, facilities management is a highlyregarded profession that responds to the needs ofinstitutions and as such, it contributes hugely to thegrowth of a nation.

The student’s journey in this course starts with thefundamentals on facility management, followed by a

thorough training on every discipline involved inthis field. Modules of study are centered on the man-agement of facilities, human resource, finance, safe-ty and security, digital communication, and organi-sational behaviour. Ultimately, the student will beequipped with a holistic understanding of the basicknowledge and operational skills necessary for theeffective management of buildings, their environ-ments, facilities, and support services.



YEAR 1Semester 1•Digital Communication 141•Introduction toConstructionManagement

•Facilities Management 1•Building Structure &Measurement 141

•Introduction to BuildingScience


Semester 2•Digital Communication 142

•Quantity & Estimating• Facilities Management 2•Building Construction &Material 142

•Building Science &Service 142


YEAR 2Semester 3•Information Technology& Communication

• Directed Option 241-Procurement

•Value Management

•Facilities Management 3•Building Technology 241•Building Science &Service 241

• Malaysian StudiesSemester 4•Directed Option 242-Contract Administration

•Professional Practice242

•Facilities Management 4•Project Management 341•Maintainbility of Facilities242

YEAR 3Semester 5•Organisational Behaviour•Financial Management•Directed Research 341•Practical (OfficeCurriculum)

•Safety, Health & RiskManagement

Semester 6•Human ResourceManagement

•Facilities Thesis •Case Studies in FacilitiesManagement

Programme structure


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YEAR 1Semester 1•Introduction to Facilities Management

•Construction Technology 1•Built Environment & Culture

•Building Science•Building Services 1•Construction Material & Finishes


Semester 2•Construction Management 1

•Information Technology& Communication

•Construction Technology 2•Quantity and Estimating•Building Services 2•Human Resource Management


YEAR 2Semester 3•Construction Management 2•Professional Practice &Management 1

•Construction Health &Safety

•Construction Technology III•Construction & ContractLaw

•Sustainable Design &Construction

•Moral / Islamic Studies* Semester 4•Construction Management 3

•Organisational Behavior•Procurement•CAD

•Contract Administration•Professional Practice &Management 2

YEAR 3Semester 5•Office Practise•Research Methodology

Semester 6•Research Project•Construction Business Management

•Property Development•Design Management

Programme structure

Career OpportunitiesA graduate with a Diploma in Interior Design cantake up a job position as: • Construction Manager

• Project Manager• Site Manager• Site Supervisor

BSc (Hons) of Construction Management (KP/JPS (KA7669) 08/12)

Construction Management is a professional disci-pline that exists within the overall framework of thebuilding industry with its own area of specialty andconsiderations primarily for the effective and effi-cient management construction as to meet thecosts and deadline.

Construction Management takes into considera-tion basic issues such as time frame, availability ofmaterial, labour and human resource, financialconstraint. It is a profession that responds to theneeds of the building industry and contributes tothe success of the construction projects, hence eco-nomic growth and prosperity of a country.

While responding to changes of the technology,construction plays a vital role in ensuring the quality

of the built environment.

Student will begin with a thorough training in con-struction and its process, the basic principles of man-agement then move on to explore various construc-tion related areas. Modules of study are centered onbuilding management knowledge and skill.Contract management, building economies, man-agement software are also studied within this field.


Limkokwing's Foundation in Built EnvironmentStudents with a recognised Diploma or Certificate inthe relevant field will be given credit exemptions basedon past results and portfolio review (where applicable).


Career OpportunitiesGraduates of Bachelor of Science (ArchitecturalStudies) generally proceed to the fourth year, subjectto their achieving a minimum CGPA of 2.75.Those with lower CGPA are required to work andacquire satisfactory practical experience before beingallowed to join the fourth year in the Bachelor ofArchitecture Program.For a graduate with a Bachelor of Science inArchitectural studies, job opportunities bound as: • Architectural Assistant• Assistant Designer• Project Manager• Project Coordinator

• Site Supervisor• Architecture/ Design Consultant• Interior Designer/Interior Architect• Landscape Designer• 3D Visualiser• Architectural Model Specialist• Tutor• Architectural Draftsman• Architectural Photographer• CAD/3D Visualiser• Graphic Designer• Theme Park Conceptual Architect• Architectural Structure Specialist• Residential/Commercial Architect• Resort/Hotel Architectural Conceptualiser• Town Planning Conceptual Architect.

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YEAR 1Semester 1•Architectural Design & Theory 1

•Architecture Technology1•Architecture Science 1•Architecture Communications 1

•Computer Aided Design1•Communication Principles for Architecture


Semester 2•Architectural Design 2

•Architecture Science 2•Architecture Technology 2•Architecture Communications 2

•Computer Aided Design 2•Architecture History &Theory 1


YEAR 2Semester 3•Architectural Design 3•Architecture Technology 3•Architecture Science 3•Digital Communication

•Architecture History &Theory 2

•Moral / Islamic Studies* Semester 4•Architectural Design 4•Architecture Technology 4•Architecture Science 4•Architecture Communications 3

•Architecture History &Theory 3

YEAR 3Semester 5•Architectural Design 5

•Architecture Technology 5•Architecture Science 5•Architecture History & Theory 4

•Elective 1 - ArchitecturalConversation Studies

Semester 6•Architectural Design 6•Integrated Technologies•Working Drawing•Architecture Communications Project

•Architecture Seminar

Programme structure

Bachelor of Science (Architectural Studies)(KPT/JPS (KA8626) 08/13)

The Bachelor of Science (Architectural Studies) isthe first part of the Architect’s training. The threeyears delivered in this programme precedes thefinal two years available in the Bachelor ofArchitecture. Professionally, architectural trainingrequires a minimum of seven years and consists ofthree parts. The first two parts, comprising of 5years of study is completed in an academic institu-tions. It consists of a three year Bachelor of Sciencedegree (for Part I) followed by a two year study thatconfers a Bachelor of Architecture degree that isrecognised professionally as Part II. Between thetwo parts, the University requires student to under-take a period of practical training ranging from 6months to one year. The two parts, though confer-ring two different Bachelors degree, at the end of

the third and fifth study year maybe one continu-ous process. The curriculum is designed as one;meaning that many of the things taught in the fourthyear through the Bachelor of Architecture are devel-opments of things learnt in the third year. The thirdpart is a two year period of practical training orworking experience that enables a candidate to sitfor the professional Part III Examination.


Limkokwing's Foundation in Built Environment Students with a recognised Diploma or Certificate in therelevant field will be given credit exemptions based onpast results and portfolio review (where applicable).


53

YEAR 1 - YEAR 3See Bachelor of Science(Architectural Studies)

YEAR 4Semester 7•Housing Design Studio 1•Housing Design Studio 2•Architectural Inquiries•Architectural

Environment - Behavior Studies

Semester 8•Urban Design Studio 1•Urban Design Studio 2•Architectural Research Project

•Architecture Professional Practice 1

YEAR 5Semester 9•Architecture Design Studio 1

•Architecture Pre - Major•Elective 2•Architecture Professional Practice 2

Semester 10•Architecture Design Studio 2

•Architecture Major Project

•Architectural Management Principles& Practice

Programme structure

Career OpportunitiesThe architectural profession continues to grow andevolve. As population grows, more and more peo-ple continue to want more housing, schools, officespaces, commercial spaces. The profession contin-ue to be in demand. Currently only buildings inurban areas use architect. However as nationsdevelop and the standard of living and system ofgovernment improve, rural housing too will needarchitects. Developing countries will also needarchitects. The demand for architect and careeropportunities, either as employees in the pubic sectoror as a practitioners, continues to increase.

Opportunities for self expression, innovation anddevelopment are endless. The process of designing,documenting and building is a very long andinvolved process. The design process, legal, financial,contract and statutory process are also becomingmore complex. Many young graduates are optingto specialised say in project management, or specialistto provide design or documentation services. IT isplaying an increasingly important role in educationand practice of architects. At Limkokwing we providethe opportunity to blend with animation, design,graphics and art.

Bachelor of Architecture(KPT/JPS (KA8612) 08/13)

The Bachelor of Architecture programme is thesecond part of the Architect's training. It continuesfrom the Bachelor of Science (Architectural Studies)program. Generally there are four streams of studies;design, technology, practice and special interest.Design studies expands in terms of scale and com-plexity, from multi storey housing to urban designand design thesis. The design thesis is the mostcomprehensive, in terms of thought developmentand exploration of ideas. Technology classesexplores advance systems (such as integrated systemsdesign and large span structures) and specialisedconstructions such as prefabricated system, modularsystem and industrialised building system. The students are also taught professional practiceand project management, in line with the expecta-tions of the Professional Part III Examination.

Specialised studies are introduced to provide special

skills to enhance their study and work skill and toprovide additional career opportunities. The sub-ject Research Methods provides the skill to use inthe Topical Studies which can be a background orpreliminary study to their thesis and at the sametime sharpen their ability to develop their thesis. Inthe Directed Elective that student must completebut with a choice of areas of study, either in designtheory, project management, business studies ortechnology. The 8 credit bring the student enoughto be initial practitioners in these four fields.



•Bachelor of Business Administration (Hons)•B Bus (Hons) in Marketing •B Bus (Hons) in International Business •B Bus (Hons) in Entrepreneurship •B Bus (Hons) in Accounting •B Bus (Hons) in Human Resource Management •Bachelor of Public Management (Hons)•BA (Hons)inSports, Health & Fitness Management •B Bus (Hons) in Hospitality Management •BA (Hons) in Tourism Management

Faculty of Business Management & Globalisation

55

Bachelor of Business Administration (Hons)[KP/JPS (KA5366) 09/09]

YEAR 1Semester 1• Introduction to

Management• Business Accounting• Business Mathematics• Computer Application

for Business• Academic English• Bahasa Malaysia A / B

Semester 2• Operational Management• Principles of Marketing• Microeconomics

• Business Statistics• Communication

Theory & Study Skills• Moral / Islamic

Studies*

YEAR 2Semester 3• Human Resource

Management• Fundamental of

Entrepreneurship• Introduction to Finance• Macroeconomics• Business Law

• Web Design for Business

Semester 4• Organisational

Behaviour• Managerial Accounting• Quantitative Methods• Business Communication

Skills• Malaysian Studies

YEAR 3Semester 5• Service Operations

Management• Consumer Behavior

• Corporate Law• Electronic Commerce• Management

Information System• Open Elective 1

Semester 6• Knowledge Management• Strategic Management• Project Management

for Business• Professional Ethics for

Business• Corporate Finance• Open Elective 2

Programme structure

Career Opportunities• Operation Management Executive• Office Administrator/ Manager Business• Planning Consultant• Purchaser

• Banker• Operation Management Executive• Business Planning Consultant• Office Administrator/ Manager

Which are essential for today’s challenging businessenvironment. These will include analysis of businessproblems, formulation and implementation of businessstrategies and understanding of its function on:• Business strategies: concrete knowledge and skills

in business disciplines and knowledge concepts astools of analysis for business situations;

• Operations: acquire thorough understanding ofvarious business environment, functions, andoperations;

• Skills & knowledge: learn & adapt the analytical,planning, communication, and operating skills, whichcan be applied to various complex business situations.

Confident leaders who are superb problem-solvers plusskilled in analysis and critical thinking are the mainproduct of this programme. In a business organization,without the right touch of excellent managers, it willdefinitely lead to many unsolved problems.

Entry Requirement• 3 principals STPM/ 'A' Levels or equivalent or• 5 credits SPM/ 'O' levels or equivalent andLimkokwing’s Foundation in Business

Students with a recognised Diploma or Certificate inthe relevant field will be given credit exemptions basedon past results .


56




Semester 2• Principles of Marketing• Microeconomics• Business Statistics

• Communication Theory& Study Skills


YEAR 2Semester 3 • Retail Management• Public Relations• Introduction to

Finance• Macroeconomics• Business Law• Web Design for Business


Behaviour• Managerial Accounting• International

Marketing• Quantitative Methods• Business Communication

Skills• Malaysian Studies

YEAR 3Semester 5 • Service Operations

Management• Consumer Behaviour• Marketing Research

• Electronic Commerce• Open Elective 1• Open Elective 2

Semester 6• Product Development• Strategic Marketing

Management• Porject Management


Business• Coporate Finance• Open Elective 3

Programme structure

Career OpportunitiesCareer prospects abound in marketing. A graduatecan work in a small firm to establish its brand, helpa multinational firm to maintain its brand image orclimb the corporate ladder in an advertising agency.He or she can be: • Marketing Executive • Brand Management Consultant

• Market Researcher • Promotions Manager• Advertising Manager• Account Manager• Media Executive• Advertising Production Manager• Brand Manager• Marketing Consultant• Creative Team Director

B Bus (Hons) in Marketing[KP/JPS (KA5369) 09/09]

This programme aims to equip students with asolid foundation for various business disciplines,which focuses on marketing and communicationconcepts in the following areas:• Business tools: exposure to communication & presenta-

tions skills, statistics, accounting, organisational behavior,human resource management, and economics;

• Marketing: adapting techniques of marketing toenable them to discover opportunities and developstrategies to exploit them; and

• Individual development: exposure to practical mar-keting problems, and developing the skills in solvingpractical marketing problems.

Our graduates are well equipped with both theoreticaland practical knowledge in the specialised area of mar-

keting. Apart from this, they are competent in IT aswell. The business world cannot function without theright marketing executive. With our graduates whohave all the right ingredients i.e. specialiseed knowledge,skills and behaviour, any employer can be assured ofhigh quality experts.


Students with a recognised Diploma or Certificate inthe relevant field will be given credit exemptions basedon past results.


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Career OpportunitiesThis programme opens doors to business andmanagement, but more than that, graduates fromthis programme will be well-placed for internationalcareers in multi-national firms, international aid agencies,government departments, banks and organizations

seeking a wider, more international clientele.

A graduate can work as:• Import & Export Executive• International Business Consultant• International Public Relations Executive

B Bus (Hons) in International Business[KP/JPS (KA5368) 09/09]

This programme aims to expose students to inter-disciplinary skills and knowledge of the interna-tional business environment, with opportunitiesto develop functional expertise in various areas:• Business: concrete knowledge & skills in international

business disciplines, used as tools of analysis in variousbusiness environments;

• Operations: technical understanding of variousinternational business environments, functionsand operations;

• Knowledge & skills: sound & concrete understandingin the importance of knowledge & skills acquiredto understand the role of international businessin varying contexts.

Today, our world is getting smaller due to the newtechnology age (borderless world), international

business can be created with a click of the mouse.Our graduates are being trained for this type ofexciting & fast-paced environment. He/shewould possess adequate knowledge plus the extravalue in having the ability to speak in public; nodoubt, our graduates would be highly sought after.Strong focus on the area of knowledge and beingable to provide solutions to the practical businessproblems are a few of our up-front abilities.






Semester 2• Operational

Management• Principles of

Marketing

• Microeconomics• Business Statistics• Communication

Theory & Study Skills• Moral / Islamic

Studies*

YEAR 2Semester 3• International Business

Strategy• Web Design for

Business• Introduction to

Finance• Macroeconomics

• Business Law


Behaviour• Managerial

Accounting• International

Marketing• Quantitative Methods• Business

Communication Skills• Malaysian Studies

YEAR 3Semester 5• E-Commerce

• ManagementInformation System

• Corporate Law• Consumer Behaviour• International

Economics• Open Elective 1

Semester 6• Knowledge

Management• Strategic Management• International Finance • Professional Ethics for

Business• Open Elective 2• Open Elective 3

Programme structure


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B Bus (Hons) in Entrepreneurship[KP/JPS (KA5370) 08/09]

Programme aims to expose students to the conceptsand theories of business and management. These willinclude analysis of business problems, formulationand implementation of business strategies andunderstanding of its function on: • Business strategies: concrete knowledge and skills

in business disciplines and knowledge conceptsas tools of analysis for business situations;

• Operations: acquire thorough understanding of variousbusiness environment, functions, and operations;

• Skills & knowledge: learn & adapt the analyti-cal, planning, communication, and operatingskills, which can be applied to various complex

business situations. Confident leaders who are superb problem-solversplus skilled in analysis and critical thinking are themain product of this programme. In a business organ-isation, without the right touch of excellent managers,it will definitely lead to many unsolved problems.



Programme structureYEAR 1Semester 1• Introduction to



Semester 2• Principles of Marketing• Microeconomics• Business Statistics

• Communication Theory& Study Skills


YEAR 2Semester 3• Fundamental of

Entrepreneurship• Introduction to Finance• Macroeconomics• Business Law• Web Design for

Business• Marketing Research


Behaviour• Managerial Accounting• International Marketing• Quantitative Methods• Business


YEAR 3Semester 5 • Finance for

Entrepreneur• Entrepreneurship and

New Venture• Dynamic Small Business

• Electronic Commerce• Management

Information Systems• Open Elective

Semester 6 • Marketing for

Entrepreneurs• Strategic Management• Project Management


Business• Technology and

Innovation• Open Elective 2

Career OpportunitiesA graduate can work in his or her family businessor in any small business needing big business skills.Alternatively, he or she can be a consultant for largerorganisations trying to harness the new ideas that usuallycome out of small business. Career opportunities also

exist in banks targeting small and medium sized enter-prises, and government departments or agencies.

A graduate can work as:• Project Manager• Business Planning Consultant


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YEAR 1Semester 1• Introduction to



Semester 2• Financial Accounting• Principles of Marketing• Microeconomics

• Business Statistics• Communication

Theory & Study Skills• Moral / Islamic Studies*

YEAR 2

Semester 3• Cost Accounting• Corporate Reporting• Introduction to Finance• Macroeconomics• Business Law• Web Design for Business


Behaviour• Management Accounting• Advance Corporate

Reporting• Quantitative Methods• Business


YEAR 3Semester 5• Accounting Theory• Audit 1

• Corporate Law• Malaysian Taxation• Accounting

Information Systems• Open Elective 1

Semester 6• Corporate Taxation• Strategic Management• Audit 2• Professional Ethics for

Business• Corporate Finance• Open Elective 2

Programme structure

B Bus (Hons) in Accounting[KP/JPS (KA5367) 08/09]

Programme aims to provide solid understandingof the accounting & financial concepts, modernaccounting, and the ability to apply to real-lifesituations: • Knowledge & skill: understand the concepts of

accounting, acquire the analytical & numericalskills, preparation of accounts, book-keepingtechniques, and interpretation of financial statements;

• Management perspective: adapt & apply theknowledge and skills in making financing decisions;

• Nature of work: participation in group and teamactivities designed to simulate the work environment;

• Economics & law: economics theory & its appli-cations, the law that applies to businesses, bothfrom contract and company perspectives.

This is an exquisite programme where we are giving

equal importance to accounting and finance. Ourgraduates would have a list of special skills such ashaving the ability of interpreting and using financialinformation in managerial decision making.Accounting and finance would be an excellentmatch for our students to go into a wide range ofbusiness disciplines i.e. ranging from a generalbusiness career to more specified areas such asfinancial departments and professional bodies.

Entry Requirement• 3 principals STPM/ 'A' Levels or equivalent or• 5 credits SPM/ 'O' levels or equivalent and

Limkokwing’s Foundation in BusinessStudents with a recognised Diploma or Certificate inthe relevant field will be given credit exemptions basedon past results.

Career OpportunitiesStudents who follow an accounting degree usuallydo so with the intention of going into professionalaccounting. However, this degree programme,while opening up the opportunity to follow acareer in accounting or finance, does not by anymeans, limit choices to just this area. Students whofollow this pathway will have a good groundingin some of the general principles of management,

but with a focus on the skills and knowledgewhich are crucial to project management, financialmanagement, consultancy work as well as thepotential for a career as a professional accountantor working with financial institutions.

A graduate can work as:• Finance Analyst • Accountant • Financial Controller


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Career OpportunitiesAs well as more general management roles, graduates canfind rewarding careers in human resource management,personnel or training, such as:• Operation Management Executive

• Office Administrator• Office Manager• Business Planning Consultant• Purchaser• Banker

B Bus (Hons) in Human Resource Management [KP/JPS (KA7410) 12/11]

Students who are interested in business but would liketo focus your studies on human resource manage-ment, this course is ideal. The increased realizationthat human resources are a vital organisationalcapability has given human resource managementa critical role in the achievement of organisationaleffectiveness. In order to achieve competitiveadvantage, organisations are increasingly lookingat human resource management at the operationaland strategic levels. Student will study core businessand HR disciplines and will also gain an insightinto: how people work in organisations–theirmotivation, group dynamics and leadership qualities;

the management of human resources –development,reward, resourcing and employee relations; contex-tual influences such as employment legislation;plus the role human resources play in meetingorganisations’ strategic goals.






Semester 2• Operational Management• Principles of Marketing• Microeconomics• Business Statistics• Communication Theory

& Study Skills


YEAR 2Semester 3• Human Resource

Management• Fundamental of

Entrepreneurship• Introduction to

Finance• Macroeconomics• Business Law• Web Design for

Business

Semester 4• Organizational Behavior• Managerial Accounting• Careers & Human

Resource Development• Business


YEAR 3 Semester 5 • Human Capital Training• Evaluation &

Measurement ofHuman Capital

• CompensationStrategies & Practices

• Service OperationsManagement


• Research Methods for

Business

Semester 6 • Strategic Human

Resource Planning• Professional Ethics for

Business• Human Resource

Auditing• Health, Safety & Security

in Human ResourceManagement

• Globalisation OfHuman ResourceManagement

• Labour and IndustrialLaws


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Bachelor of Public Management (Hons) [KPT/JPS (KA6451) 11/10]

The Bachelor of Public Management (Hons) allowsstudents to address the challenges of governance,public administration and international relationsin national and regional contexts. The programmealso focuses on the fundamental principles, practisesand techniques of organisational managementrelated to public institutions. The course exposes students to significant theories,and their application in research in multidisciplinaryfields such as public administration, political economy,human resources management, international relationsand town management. The emphasis is on linkingtheory to research, experimental and professionalanalysis of a wide range of issues, analytical andprofessional activities in the areas of policy analysis,

public sector management, urban planning designand urban development. This programme will also enhance students’ personalconfidence and career prospects by widening yourportfolio of skills and deepening your insights of cur-rent public policy issues.




Management• Computer Application for Business

• Business Mathematics• Academic English• Introduction to Public

Administration• Bahasa Malaysia A / B

Semester 2• Communication Theory

& Study skills • Business Accounting

• Introduction to PublicPolicy

• Personal Development• Business Statistics• Moral / Islamic Studies*

YEAR 2Semester 3• Introduction to Finance• Introduction to Health

Management• Microeconomics• Theories & Practices of

Public Policy• Administrative Law• Ethics of the Public

Administrator

Semester 4• Web Design for

Business• Commercial Law• Human Resource

Management• Health Care

Organisation andManagement

• Managerial Accounting• Macroeconomics• Malaysian Studies

YEAR 3 Semester 5 • Electronic Commerce


• Stress Management• Malaysian Taxation• Quantitative Methods

Semester 6 • Consumer Law• Public Event

Management• Immigration & Public

Policy• Criminal Justice

Management• Health, Human Service

and Public Management

Career OpportunitiesOn successful completion students will enter a varietyof challenging careers, such as public or private sectorsof any industries. These positions include economist,current affairs executive, diplomat officer, and adminis-

trative officer. Graduates will be able to seekemploymentin many roles in the public sector such as educationhealth and policy authorities, local government,charities, environmental agencies and civil serviceagencies, as well as in private sector management.


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Career OpportunitiesCareer opportunities exist in sport developmentand administration, sports events management,

sports tourism, corporate sports hospitality, healthand fitness, the marketing of sports service andproducts and education.

BA(Hons)inSports,Health& FitnessManagement (KP/JPS (KA6286) 05/11)

Programme structureYear 1Semester 1• Introduction to

Management• Introduction to Health

Management• Academic English• Comp Application for

Business• Introduction to Fitness

Management • Bahasa Malaysia A / B

Semester 2• Principles of Marketing• Professional Ethics for

Business

• Introduction to SportManagement

• Comm Theory andStudy Skills

• Business Accounting • Moral / Islamic Studies*

Year 2Semester 3• Event Management• Public Relations• Human Resource

Management• Resort &

Fitness CentreManagement

• Web Design for

Business• Fundamental of

Entrepreneurship

Semester 4• Personal and

ProfessionalDevelopment

• WellnessManagement

• Customer & ServiceMarketing

• Diet & Nutrition• Operations

Management• Malaysian Studies

Year 3Semester 5• Open Elective 1• Sport Facility

Management• Project Management• Open Elective 2• Strategic Marketing

Management• Stress ManagementSemester 6• Service Operation

Management • Time Management• Open Elective 3• Future Trends & Issues• Industry Practice

This degree is designed to provide you with anunderstanding of the skills and knowledgerequired for efficient and successful managementof sport and fitness provision. Students will alsoconsider the importance of sport and fitness forthe welfare of individuals and groups in societyand how management can respond effectively totheir needs. Emphasis is placed upon an under-standing of how sports, health and fitnessresources are effectively and efficiently managed inorder to satisfy participation and profit.

Management topics include: marketing, humanresources, finance, economics, legal issues and strategy.




63

B Bus (Hons) in Hospitality Management [KP/JPS (KA7645) 06/12]

Programme structureYear 1 Semester 1• Intro to Management• Business Accounting • Business Mathematics• Computer Application• Academic English • Bahasa Malaysia A / B

Semester 2• Introduction to

HospitalityManagement

• Principles ofMarketing

• Microeconomics

• Business Statistics • Communication

Theory & Study Skills • Moral / Islamic Studies*

Year 2 Semester 3 • Planning & Design of

Food Service Facilities • Room Division

Management • Intro to Finance • Macroeconomics • Web Design for

Business Semester 4• Organisational Behaviour

• Food & BeverageService Management

• Human ResourceManagement

• Marketing forHospitality & Tourism

• BusinessCommunication Skills

• Malaysian Studies

Year 3Semester 5 • Consumer Behavior • International Economics • Legal Aspects in

Hospitality

• Service Marketing• Hospitality Small

Business Management • Open Elective 1 Semester 6• International

Hospitality Industry• Entrepreneurship in

Hospitality & TourismIndustry

• Internship • Project Paper • Open Elective 2 • Open Elective 3

Career OpportunitiesMany career opportunities await graduates in thetourism and leisure industries. They can work intourism marketing, hotel marketing, travel marketing,airline operations, government tourism departments,

travel firms' research departments, tour agencies,hotels, leisure complexes and tourism-promotingindustries such as medical tourism, eco-tourismand rain-forest tourism.

This degree prepares you for this by covering foodand beverage management, accommodationmanagement and business studies. This programme will develop your understandingof front office procedures, enhanced by a workingknowledge of essential behind-the-scenes operations.The strength of this program lies in combiningbusiness management. The program will cover abroad range of business and management topics

including economics, financial administration,law, personnel management and marketing.




64

BA (Hons) in Tourism Management [KP/JPS (KA5490) 09/09]

Many economists and economies estimate that tourismis the worlds single biggest industry both in monetaryand employment terms. Tourism has become alifestyle choice for many of the population in thedeveloped world. Tourism is one of largest industrialsectors in these economies. It can be the single largestndustrial sector for less well-developed economies.Malaysia, in recognizing the revenue potential of Tourism,has made the successful development of Tourisman economic goal. This is designed to build on the

success to date of the Tourism industry in Malaysia.



YEAR 1Semester 1• Microeconomics• Organizational Behaviour• Public Relations• Introduction to

Tourism Management• English for Tourism (1)• Innovative Problem

Solving Skills• Bahasa Malaysia A / B

Semester 2• Business Accounting• Tourism Geography• Marketing Management

for Destination &Attractions

• Research &

Presentation: CrossCultural project

• Web Design for Business• English for Tourism (2)• Moral / Islamic Studies*

YEAR 2Semester 3• Event Management• Consumer Behaviour• Business Planning for

Tourism Industry• Innovation IT Strategies

for the Tourist Industry• Tourism Economics

Semester 4• Professional Ethics for

Business

• Strategic MarketingManagement

• Internship• Innovation Management

for SustainableTourism• Destination


YEAR 3Semester 5• Managerial Accounting• Marketing Research• Creative Problem

Solving – A ResearchProject 1

• International Policies ofTourism Studies

• Leisure & TourismManagement

• Principles of Transport• Heritage & Cultural

Tourism

Semester 6• Contemporary Issues

in Tourism• Tour Guiding• Creative Problem

Solving – A ResearchProject 2

• Planning for Tourism• Ticketing &

Reservation• Service Operation

Management

Programme structure

Career OpportunitiesCareer opportunities await graduates in the tourismand leisure industries. They can work in tourismmarketing, hotel marketing, travel marketing, airlineoperations, government tourism departments, travelfirms’ research departments, tour agencies, hotels, leisurecomplexes and tourism-promoting industries such as

medical tourism, eco-tourism and rain-forest tourism, as:• Tourism Marketing Executive• Travel Marketing Executive• Tour Agency Operator• Tour Agency Consultant• Front-desk Manager• Public Relations Officer


•BSc (Hons) in Mobile Computing •BSc (Hons) in Games Technology •BSc (Hons) in Information Technology•BSc (Hons) inBusiness InformationTechnology•BSc (Hons) in Software Engineering

with Multimedia •BSc (Hons) in E-Commerce•BSc (Hons) in Information Communication

Technology

Faculty of Information Technology & Computing

66

The course aims to provide students with anunderstanding of mobile/wireless technologiesand how these technologies are utilized and inte-grated to meet specific business needs

The course builds a solid foundation of softwaredevelopment skills and introduces the specific skillsneeded for developing mobile/wireless applications.Students will also gain the necessary understandingof current technologies and architectures that providethe network and communications infrastructure formobile enabled enterprise computer systems. Studentswill also develop skills in the design of modern distributedsoftware systems, using appropriate technologies,

architectures and techniques, and in the advancednetwork technologies supporting the upper layers,together with their planning, management andsecurity. The structure of the course allows studentsto gain valuable practical experience in building softwaresystems, and also apply knowledge in mobile gamedesign.


Limkokwing’s Foundation in Information TechnologyStudents with a recognised Certificate or Diploma inthe relevant field will be given credit exemptions basedon past results.

BSc (Hons) in Mobile Computing[KPT/JPS (KA6288) 08/10]

Programme structureYEAR 1Semester 1• Communication

Theory & Study Skills• Fund of Computer

Systems• Mathematics for

Computing• C++ Programming I• Creative Studies• Multimedia technology• Moral / Islamic Studies*

Semester 2• JAVA Programming I• Introduction to

Information Systems• Multimedia Authoring

• Database System• Probability & Statistics• Data Structures &

Algorithm Analysis• Bahasa Malaysia A / B

YEAR 2 Semester 3 • Mobile Systems• Computer Architecture• Mobile Device

Programming 1• Business

Communication Skills• Wireless Internet

Programming• Discrete Mathematics

Semester 4• Mobile Electronic

Device• Data Communication

& Networking • Mobile Device

Programming 2• System Analysis &

Design• Information

Technology Law• Human Computer

Interface Design

YEAR 3Semester 5 • Major Project 1• Software Project

Management• Wireless Network• Ethics & Professional

Conduct• Interactive Multimedia

Design• Malaysian Studies

Semester 6• Distributed Operating

System• Wireless Network

Security• Global Information

System• Major Project 2• Knowledge

Management

Career OpportunitiesOn successful completion students will enter avariety of challenging careers, such as mobile businessapplication development; user-support management

in networked organisations, and informationanalysis in decentralised businesses. Working opportunities:• Mobile Solution Specialist• Mobile Application Developer


67


Theory & Study Skills• Fundamental of

Computer Systems• Mathematics for

Computing• C++ Programming I• Creative Studies• Fundamental of Game• Moral / Islamic Studies* Semester 2• C++ Programming II• Game Technology I• Multimedia Authoring

• Database System• Mathematics for Game• Business

Communication Skills• Bahasa Malaysia A / B

YEAR 2 Semester 3 • Object-Oriented

Analysis Design• Game Technology II• Interaction Design• Computer Graphics• Computer Game

Design I• Computer Architecture

Semester 4• System Development

Methods Tools• Interactive Multimedia• Game Programming 1• Object-Oriented Game

Implementation• Digital Modelling &

Animation • Computer Game

Design II

YEAR 3Semester 5 • Data Structure &

Algorithm Analysis • Major Project 1

• Ethics & ProfessionalConduct

• Software ProjectManagement

• Artificial Intelligence• Malaysian StudiesSemester 6• Game Programming 2• Major Project 2• Game Business &

Market• Virtual Reality• Data Communication

& Networking

Career OpportunitiesWithin this context, graduates entering the industryneed to be from multi-displinary background andyet be masters of current technology so as to be ableto take advantage of opportunities afforded byfuture technological advance and transferable skills

to enable them to seek employment. They can beemployed as: • Computer Games Developer • Graphics and Visualisations • Games Programmer • Console Programmer

BSc (Hons) in Games Technology[KPT/JPS (KA6287) 08/10]

The computer Games Industry is a significant anddeveloping contributor to the national economy.Games creation requires the collaboration ofexperts from a diversity of fields: from visual andaudio design, programming, project managementand entrepreneurship.

This highly interactive course, taught by a leadinggame designer, is an excellent primer on all topicssurrounding the computer gaming industry. Thiscourse is academically challenging and will developstudents skills in mathematics, real-time graphics,console game development and hardware architecture.

The Games Technology programme offers students

an opportunity to study the interactive design processand theories underpinning the design and developmentof computer game engines. In addition to the theoreticalelements students will learn and use software applicationsto apply their understanding of games technology.




68

BSc (Hons) in Information Technology [KP/JPS (KA5371) 09/09]




Computing• C++ Programming I• Creative Studies• Multimedia Technology• Moral / Islamic Studies*


Information Systems

• Multimedia Authoring • Database System• Probability & Statistics• C++ Programming II• Bahasa Malaysia A / B

YEAR 2Semester 3 • Business

Communication Skills• Computer Architecture • JAVA Programming II• E-Com Theories &

Practices• Management

Information Systems• Discrete Structures

Semester 4• Data Communication

& Networking• Web Programming

with JAVA• Interactive Multimedia• System Development

Methods & Tools• Information

Technology Law• Interaction Design

YEAR 3Semester 5 • Major Project 1• Software Project

Management

• Data Structure &Algorithm Analysis

• Ethics & ProfessionalConduct

• Distributed System• Malaysian Studies

Semester 6• Operating System• Computer Network• Artificial Intelligence• Major Project 2• Knowledge

Management

Career OpportunitiesOne who will be responsible to implement, analyse, design,manage and evaluate system solutions. Equipped withsound skills and knowledge in application & toolsusage to provide recommendations to improve designcycle time, keeping abreast with the speed of change

with IT technologies or tools available. Graduatescan be amployed as:

• IT Specialist• System Analyst• System Engineer

A broad-based programme of studies, which aims toacquaint students with a wide range of problemsthat arise in computing & information technology,together with various methods & technologiesavailable as solutions: • Programming skills: high level languages – C++

& JAVA • Multimedia: awareness of multimedia use in

computer programming; • Theoretical & technical knowledge: importance of

data and telecommunications to information systems,the emergence of the Internet, to understandingthe principles of underlying operating systems

and their continued development; • Individual development: acquiring analytical and

numerical skills for computer programming,presentation & PR skills for various workingenvironments.




69

Career OpportunitiesOne who is responsible to maintain strong rapportfor user support; which includes profile creation, system& hardware maintenance, strong save/restore skills,critical, creative and analytical thinking abilities in systemproblem solving. Job will require sound capabilities

in technical support to Application Developmentstaff, installation, system configurations and expo-sure to Reflection/Client Access client-side Software.• IT Consultant • E-Business Trainer• Information System Analyst

BSc (Hons) in Business Information Technology[KP/JPS (KA5372) 08/09]

Syllabi are designed to equip and provide studentswith a thorough grounding in the area of modernbusiness approaches with the use of informationtechnology and knowledge: • Theoretical foundation of IT: ground concepts

of IT, emphasising the importance of tech-niques and tools used;

• Current IT system: changes & converging tech-nologies with their potential for increasedorganisation efficiency;

• Management perspective: understanding of therole of information flow system in variousorganizations, how new systems are conceived,

designed, developed, implemented and evaluated; • Socio-economic, political & legislative perspec-

tives: insight into IT and into its impact onpeople & organizations


Limkokwing’s Foundation in Information TechnologyStudents with a recognised Certificate or Diploma in therelevant field will be given credit exemptions based on pastresults.




Computing• C++ Programming I• Creative Studies• Multimedia

Technology• Moral / Islamic Studies*

Semester 2• JAVA Programming 1• Introduction to

Information Systems

• Multimedia Authoring• Database System• Probability & Statistics• Business

Communication Skills • Bahasa Malaysia A / B

YEAR 2 Semester 3 • Management Science

Model• Management

Information System• Computer

Architecture• E-Commerce Theories

& Practices• JAVA Programming II

• Discrete Structures

Semester 4• Business Planning• System Development

Methods Tools• Data Communication

& Networking• Managerial

Accounting• Interaction Design• Information

Technology Law

YEAR 3Semester 5 • Major Project 1 • Information System

Planning• Software Project

Management• Ethics & Professional

Conduct• Global Information

System• Malaysian Studies

Semester 6• Major Project 2 • Computer Network• Decision Support

System• Database Design &

Management• Knowledge

Management


70

BSc (Hons) in Software Engineeringwith Multimedia [KP/JPS (KA5373) 09/09]




Computing• C++ Programming I• Creative Studies• Multimedia Technology• Moral / Islamic Studies*

Semester 2• JAVA Programming I• Principles of Software

Engineering• Multimedia Authoring • Database System• Probability & Statistics • Business


YEAR 2 Semester 3 • Object Oriented

Analysis & Design• JAVA Programming II • Interaction Design• Computer Graphics• Software Requirements

Engineering• Discrete Structures

Semester 4• Data Communication

& Networking• Interactive Multimedia • Software Design• Digital Production• Digital Modelling &

Animation • Information

Technology Law

YEAR 3Semester 5 • Data Structure &

Algorithm Analysis • Major Project 1 • Ethics & Professional

Conduct• Software Project

Management• Formal Methods• Concept of Modelling

Semester 6• Character Animation• Major Project 2• Software Testing &

Reliability• Virtual Reality• Malaysian Studies

This programme will direct students to the devel-opment and use of multimedia systems. Studentsare exposed and trained in the relevant program-ming skills with use of multimedia applications: • Theoretical & Technical: understanding the role

of communication technology & tools asapplied to distributed multimedia;

• Programming Skills: developing skills and in-depthunderstanding and use of multimedia tools(application) with programming languages forInternet and World Wide Web applications;

• Design: to appreciate the importance of interac-tive design in computer programming.

Entry Requirement• 3 principals STPM/ 'A' Levels or equivalent or• 5 credits SPM/ 'O' levels or equivalent andLimkokwing’s Foundation in Information Technology

Students with a recognised Certificate or Diploma inthe relevant field will be given credit exemptions basedon past results.

Career OpportunitiesOne has to be able to keep abreast with the needsof production of software(s) and programmes forcomputers; which revolve around the importance ofinformation and content creation, content presentation;and animation and graphics usage in a particular

website. Keeping up with the speed of changewithin the technologies is vital. Graduates can beemplyed as:

• Web Designer • Web Content Developer• Software Engineer


71

BSc (Hons) in E-Commerce [KP/JPS (KA5374) 09/09]



Computer System• Basis of e-Commerce

System• Visual Basic• Principles of Marketing• Business Economics • Moral / Islamic Studies*


Information Systems• Probability & Statistics • Web Design • Database Systems• Business


YEAR 2 Semester 3 • Strategic Marketing

Management• Discrete Structures• E-Business Application • Management

Information System• E-Marketing

• E-Commerce Theory &Practice

Semester 4• Business Planning• E-Advertising• System Development

Methods & Tools• Information technology

Law• Marketing Research• Data Communication

& Networking

YEAR 3Semester 5 • Ethics and Professional

Conduct• Global Information

System• Supply Chain

Management • Internet Payment• Software Project

Management• Major Project 1

Semester 6• Internet Security• Knowledge

Management • Major Project 2• Decision Support System• Database Design &

Management • Malaysian Studies• Practical Internship

Programme aims to equip students with updatedknowledge and skills in both the technical andbusiness aspects of electronic commerce. The syllabiwill equip students with: • Business Strategies: develop knowledge and skills

in making decisions on e-commerce projects on thebasis of sound market analysis;

• Change Preparation Skills: ability to take into accountthe organisational consequences and regulatoryconstraints when moving into electronic commerce;

• Technical Skills: adapting to the knowledge and skillsneeded to implement e-commerce application.


Limkokwing’s Foundation in Information TechnologyStudents with a recognised Certificate or Diploma in therelevant field will be given credit exemptions based on pastresults.

Career OpportunitiesOne must have excellent communication skills as togenerate leads, prepares and give corporate presen-tations to board level clients, performance driven,strong maintenance of rapport, and sound knowledge& skills in Internet solutions within a corporate

environment. One should also have strong analyticaland business development skills, capable to developand execute sales plans/strategies.• Web Developer • E-Commerce/Business Consultant• Internet Researcher


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BSc (Hons) in Information CommunicationTechnology [KP/JPS (KA5371) 08/09]

Programme structureYEAR 1Semester 1- Communication

Theory & Study Skills- Fundamentals of

Computer Systems- Mathematics for

Computing- C++ Programming 1- Creative Studies- Multimedia

Technology- Moral / Islamic Studies

Semester 2• JAVA Programming I• Intro to Information

Systems• Data Communication • Database System• Probability & Statistics • Business


YEAR 2 Semester 3 • System Development

Methods & Tools• JAVA Programming II • Computer Architecture• Mobile Systems• Computer Network• Discrete Structures

Semester 4• Network Design &

Management• Wireless Network • Web Programming

with JAVA• Wireless Internet

Application• Principles of Software

Engineering • Information

Technology Law

YEAR 3Semester 5 • Major Project 1 • Software Project

Management• Operating System• Client / Server

Architecture• Ethics & Professional

Conduct

Semester 6• Network Security &

Testing• LAN Technology• High Speed Networks• Major Project 2• Knowledge


Like the internet, network applications have madea tremendous impact on industry, commerce, edu-cation and society. The students will have theopportunity to develop skills in analysis, design,implementation and evaluation of many aspects ofnetwork computing using new and establishedtechniques and software tools. This is a programmethat provides the student with a solid foundation ininternetworking, telecommunication systems andmathematical principles. Students are equippedwith the knowledge of setting up, troubleshooting,and maintaining a network. They learn hands-onskill such as configuring a switch. This programmewill develop their skills in information commu-nication technology principles and design to

enable them to specify and develop networkcommunications systems solutions. Students willbecome familiar with the different technologiescurrently available, and upon completion of thisprogramme, they will be able to specify andmanage the implementation of a range of net-working systems.

Entry Requirement• 3 principals STPM/ 'A' levels or equivalent or• 5 credits SPM/ 'O' levels or equivalent andLimkokwing’s Foundation in Information Technology

Students with a recognised Certificate or Diploma inthe relevant field will be given credit exemptions basedon past results.

Career OpportunitiesGraduates of BSc (Hons) in InformationCommunication Technology can be employed as:

• Network Designer • Network Administrator• Security Analyst


• Bachelor of Arts (Design) Awarded by Curtin University of Technology, Australia

• BA in Mass Communication Awarded by Curtin University of Technology, Australia

• Bachelor of Applied Science (Architectural Science)Awarded by Curtin University of Technology, Australia

• BA (Hons) in Interior DesignAwarded by Curtin University of Technology, Australia

• BA (Hons) in Accounting & FinanceAwarded by Anglia Ruskin University, UK

• BA (Hons) in Business ManagementAwarded by Anglia Ruskin University, UK

• BA (Hons) in MarketingAwarded by Anglia Ruskin University, UK

• BSc (Hons) in Business Information SystemsAwarded by Anglia Ruskin University, UK

• BA (Hons) in Graphic & Web DesignAwarded by Anglia Ruskin University, UK

• BA (Hons) in Graphic DesignAwarded by Anglia Ruskin University, UK

• BSc (Hons) in Computer ScienceAwarded by Anglia Ruskin University, UK

3+0 Degree Programmes

74

This programme is professional and academicallystructured to produce graduates for the industrywho are able to conceptualise and execute creativeinnovative design solutions. Through the study ofhistorical and contemporary theory students willdevelop their ability to research, analyse and generateintelligent design solutions that will be profitableto their future clients in the world of graphicdesign and advertising. Being versatile, industrysavvy, multi-skilled, multi-tasking individuals ourgraduates will readily blend into the industry andsucceed.

Through the course students will develop a broadawareness of disciplines within the GraphicDesign field. These include Desktop Publishing,

Illustration and Photography. They will identifytheir special skills and interests by engaging in awide range of design experiences which cover themajor fields of design practice. Studies in a relevantdesign technology called Studio Technology andan ongoing examination of critical, theoretical,historical and contextual design issues called Designin Context are also taken in these years.

Entry requirements• 2 principals STPM/ 'A' levels or equivalent• 5 credits SPM/ 'O' levels or equivalent and

Limkokwing’s Foundation in DesignStudents with a recognised Diploma or Certificate in therelevant field will be given credit exemptions based onpast results and portfolio review (where applicable).

Bachelor of Arts (Design)Awarded by Curtin University of Technology, Australia • [KPT/JPS (KR5166) 09/09]

Career OpportunitiesAs the communications industry continues to expand,there are tremendous opportunities for graphicdesign graduates. A graduate of the Bachelor ofArts (Design) programme typically works as:• Art Director • Design Manager • Illustrator • Photographer • Desktop Publishing Specialist • Image Touch-up Designer

• Advertising Manager • Graphic Designer • Packaging Designer • Event Production Manager • Communications Designer • Stationery Designer • Set Designer • Magazine or Newspaper Designer • Web Page Designer • Exhibition Designer • Multimedia Designer

YEAR 1Semester 1•Communication Studies 3 •Photographic Studies 2 •Design History•Computer Graphics 1•Illustration 1 •Design Studies 3•Moral / Islamic Studies*

Semester 2•Photographic Studies 3 •Sociology and Design•Computer Graphics 2•Illustration 2 •Design Studies 4•Malaysian Studies

YEAR 2Semester 3•Design Research•Typographic Studies •Marketing 100 •Graphic Design 291/Creative AdvertisingDesign Theory 291 /Internet DesignIntroduction 291

Semester 4•Design In Context •Typographic Application •Consumer Behaviour •Graphic Design 292 /Creative AdvertisingDesign Copywriting &Art Direction

•Creative AdvertisingDesign Process 292 /Animation and MotionGraphics Introduction 292

YEAR 3Semester 5•Design Management 391 /Graphic Design 391 /Multimedia Design 391 /Creative Advertising Design Practice 391

•Introduction toAnimation

•Introduction to Internet•Introduction toMultimedia

•Visual CommunicationPractice 391

•Multimedia Studio 391

•Creative AdvertisingDesign Studio 391

Semester 6•Design ReflectivePractice 392

•Graphic Design 392/Multimedia Design 392/Creative Advertising Design Practice 392

•Introduction to Animation•Introduction to Internet•Introduction toMultimedia

•Visual CommunicationPractice 392

•Multimedia Studio 392•Creative AdvertisingDesign Studio 392

Programme structure


75

Communication is the most exciting and challengingfield in today’s world, where the need to interactand communicate with people at all level happenseveryday. This is a high profile profession and theuniquely wide range of programmes at Limkokwingis particularly designed to equip students with excel-lent communication skills for their chosen careers.Offered jointly with Curtin University ofTechnology, Perth, Australia, this programme offerscareer-focus areas of study that include creativeadvertising, communication, broadcasting, journalism,

public relations, copywriting, film & television,photography and multimedia.

Entry requirements• 2 principals STPM/'A' levels or equivalent• 5 credits SPM/ 'O' levels or equivalent and

Limkokwing’s Foundation in Communication


BA in Mass CommunicationAwarded by Curtin UniverTechnology, Australia • [KP/JPS (KR5169) 09/09]

Career OpportunitiesThis degree programme enables the graduate to be ver-satile and apply his knowledge and skills to a variety offields, including international marketing, sales, services,management, multimedia, healthcare, manufacturingand biotechnology (consumer education).Graduate from this programme will find tremendousopportunities to gain employment in all businesses, thegovernment sector and international organisations. Agraduate of this discipline can enter the industry as:• Copywriter • Multimedia Producer • Broadcast Producer

• Film Producer/Director • Journalist • Photographer • Photojournalist • Newscaster • Creative Director • Digital Designer • Advertising Manager • Media Manager • Research Manager • Brand Manager • Account Manager • Public Relations Manager • Marketing Manager

YEAR 1Semester 1Core Compulsory:•MCI 111: TheInformation Literacy 101

•MCI 101: Research &Presentation 1

Select One (Stream 1):•JRN 111 : Intro to Print•FTV 111 : History ofScreen Language

Select One (Stream 2):•PR (Principles) 201•Graphic Communication111


Semester 2Core Compulsory:•MCCA 103: MakingMeanings

•MCCA 102: Culture toCultures

Select One (Stream 1):•JRN 112 : Intro to

Broadcasting•FTV 121 : ScreenProduction Techniques

Select One (Stream 2):•PR (Techniques) 220•Graphic Communication112


YEAR 2Semester 3Core Compulsory:•MCI 216 Asian Media inTransition

Select One (Stream 1):•JRN 210 : Media Law•FTV 212 : ScreenActualities / FTV 241 :Intro to Screenwriting

Select One (Stream 2):•PR (Media) 250•Creative AdvertisingDesign (Theory) 291 /Multimedia DesignIntroduction 291

•Elective Subject*

Semester 4Core Compulsory:•MCI 212 Consumers,Audiences, Publics &Users

Select One (Stream 1):•JRN 211 : Media Ethics•FTV 222 : DocumentaryWorkshop

Select One (Stream 2):•PR (Consultancy) 300•Creative AdvertisingDesign (Process) 292 /Internet DesignIntroduction 291


YEAR 3Semester 5

Select One (Stream 1):•JRN 212 : Radio News•FTV 243 : CorporateScript Writing

Select One (Stream 2):•PR (Professional) 393•Creative AdvertisingDesign (Practice) 391 / 3DComputer AnimationIntroduction 292


Semester 6

Select One (Stream 1):•JRN 213 : Print NewsReporting

•FTV 334 : CorporateVideo Production

Select One (Stream 2):•PR (International) 340•Creative AdvertisingDesign (Practice) 392 /Animation & MotionGraphic Introduction 292


Programme structure

* Elective Subject: Public Relations, Advertising, or Multimedia Design. Choose one not already taken.

76

Bachelor of Applied Science (ArchitecturalScience)Awarded by Curtin University of Technology, Australia • [KPT/JPS (KR9237) 07/13]

The degree programme is jointly offered byLimkokwing University of Creative Technologyand Curtin University of Technology, one of themost comprehensive universities in Australia. Thecurriculum of the programme is fully delivered byLimkokwing University of Creative Technologyand moderated by Curtin University ofTechnology, Australia. The curriculum of the Faculty of Architecture &the Built Environment offers a broad education inprofessional architectural subjects. An emphasis onthe solving of actual theoretical problems enhancesthe knowledge and skills that link understanding toexperience, theory to practice and art to science inways that directly respond to human needs, aspirationsand sensibilities. Through its consortium of architects,interior designers, engineers, quantity

surveyors and lecturers, the faculty aims to providea service to society and the profession by enhancingthe state-of-the-art in architectural design, technologyand the urban environment.

The Architectural Science programme is a 3+0 degreecourse that leads to Bachelor Degree in Applied Sciencein Architectural Science awarded by Curtin Universityof Technology and equivalent to the Part 1.



YEAR 1Semester 1•Architecture & Culture 101•Building Technology 101•CommunicationPrinciples 111

•Architecture Design 101•Design Communication101

Semester 2•Architecture Design 102•Architecture & Culture 102•Building Technology 102

•CommunicationPrinciples 112

•Ecologically SustainableDesign 102

•Design Communications102


YEAR 2Semester 3•Building Science 201•Computer Aided Design•Building Technology 203•Architecture Design 201

•Architecture Culture 201•Bahasa Malaysia A / B

Semester 4•Building Technology 204•Architecture & Culture202

•Building Science 202•Architectural Design 202•Architectural Techniques202

YEAR 3Semester 5•Building Technology 301

•Architecture & Culture 301•Building Science 301•Architectural Design 301•Architectural Options 301

Semester 6•Building Science 302•Building Technology 302•Architecture Design 302•Architecture & Culture302

•Architectural Options 302- Working Drawing

Programme structure

Career OpportunitiesFor a graduate with a Bachelor of Applied Sciencein Architectural Science, job opportunities bound as: • Architectural Assistant• Assistant Designer• Project Manager• Project Coordinator• Site Supervisor• Architecture/ Design Consultant• Interior Designer/Interior Architect• Landscape Designer

• 3D Visualiser• Architectural Model Specialist• Tutor• Architectural Draftsman• Architectural Photographer• CAD/3D Visualiser• Graphic Designer• Theme Park Conceptual Architect• Architectural Structure Specialist• Residential/Commercial Architect• Resort/Hotel Architectural Conceptualiser• Town Planning Conceptual Architect.

77

Career OpportunitiesInterior designers can secure employment in variousindustries. Career prospects await graduates in areassuch as: • Theme Park Design• Residential/Commercial Development• Transport Facilities (Plane/Train Interiors)

• Corporate Iinterior Design• Set/Stage Design• Retail Design• Exhibition/Display Design• Hotel/Resort Development• Museum Interior Design• Developer of Restaurants and other spaces.

BA (Hons) in Interior DesignAwarded by Curtin University of Technology, Australia • [KP/JPS (KR5167) 08/10]

This degree programme is jointly offered byLimkokwing University of Creative Technologyand Curtin University of Technology, Australia. Thecurriculum of the programme is fully delivered byLimkokwing University and moderated by CurtinUniversity. Interior designers, as qualified professionals, findcreative solutions to problem relating to the functionand quality of people's built environment. Interiordesigners coordinate the design and construction ofbuilding interiors including commercial and retailoffice space, laboratories, intensive care units, computingareas, hotel and resort developments, theatres, aswell as presentation environments for boutique andlarge scale retailing, trade fairs, exhibitions, museumsand gallery exhibition and displays. Interior. Designers require skills and understanding in allaspect of design, combined with technical knowledgeof interior construction, equipment and building

systems. They must also exercise ability in commu-nication and administrative skills. Students can complete their whole duration of degreestudies at Limkokwing University with a BA(Hons) in Interior Design, which is a degree recognisedby the Design Institute of Australia.While the recommended duration for the degree isa total of four years with one-year foundation, studentsmay choose to plan their education at their own pace.Flexible scheduling of the programme in years 3and 4 allows part-time learning for working students.



Programme structureYEAR 1 Semester 1 • Introduction to Design 1 • Drawing 1• History & Culture 1• Measurement &

Application 152• Creative Studies• General English• Moral / Islamic Studies*

Semester 2• Design 2• Drawing 2• History & Culture 2• Intro to Building Science

& Construction• Building Materials 152 • Communication Studies 1• Bahasa Malaysia A/ B

YEAR 2 Semester 3 • Design 3• Drawing 3• History & Culture 3• Building Construction• CADD 1• Foundation English 151• Malaysian Studies

Semester 4• Design 4• Drawing 4 • History & Culture 4• Technical Studies 1• CADD 2• Foundation English 152• Professional Practice 221

YEAR 3Semester 5 • Practicuum Experience


Principles 111• Design 5• Technical Studies 2• Furniture Design 5• Professional Practice

222

YEAR 4Semester 7• IA Design 321• IA Technical Studies

321• Building Science 321• IA 20th Century

Development inInteriors 321

• IA Research Methods321

Semester 8• Interior Design

Architecture 322• IA Technical Studies

322• Building Science 322• IA Design Career

Strategies 322• Elective 1

YEAR 5Semester 9• IA Design 421• IA Project

Development 421• Architectural Law 421

Semester 8• IA Dissertation 499• IA Management 422• IA Practice 422


78

BA (Hons) in Accounting & Finance Awarded by Anglia Ruskin University, UK • [KPT/JPS (KA9575) 01/14], [KPT/JPS (KA9243) 09/13]

Career OpportunitiesA degree in Accounting and Finance traditionally formsthe basis for a career as a Chartered Accountant, aChartered Certified Accountant, Chartered Public

Finance Accountant or a Chartered ManagementAccountant. However, this course would also provideanexcellent foundation for entry into the fields of com-merce,business management or banking and finance.

The programme aims to provide students with ahigh level of technical ability and knowledge specificto finance and accounting while equipping studentswith a range of skills necessary to succeed in today’sbusiness environment. Core to this degree is the development of students’understanding of the technical language and practicesof accounting with focus on information technologyand its application in business. The degree programme also sharpens communicationand analytical skills enabling students to exploreand evaluate contemporary accounting theory,analyse empirical evidence concerning financialmanagement, risks, and the operation of globalcapital markets and demonstrate a sound under-standing of the broader business environment. Students will also be able to demonstrate significant

skills in preparing financial statements, performinganalysis and delivering financial projections whilemaking use of appropriate IT business applicationsto support financial analysis techniques andenhance reporting. The technical skills delivered in this degree aremuch sought after by industry and commerce,and the transferable skills are a valuable asset inalmost any business environment.

Entry Requirement• 3 principals STPM/ 'A' levels or equivalent or • 5 credits SPM/ 'O' levels or equivalent and

Limkokwing's Foundation in BusinessStudents with a recognised Diploma or Certificate in therelevant field will be given credit exemptions based onpast results.

YEAR 1Semester 1• Business Environment• Learning and Skills

Development in Business• Introduction To Business

Law• Web Design for Business• Bahasa Malaysia A / B

Semester 2• Analysis of Business• Managing People,

Finance and Marketing• Business in Focus

• Business Communication• Moral / Islamic Studies*

YEAR 2Semester 3• Financial Accounting• Management

Accounting• International Business &

Strategy• Public Relations• Company Law for

Business 1

Semester 4• Advanced Financial

Accounting• Budgeting, Planning and

Control• Information Systems• Research Skills• Company Law for

Business 2• Marketing Financial

Services

YEAR 3Semester 5• Auditing, Control and

Communication• Taxation of UK

Corporate Organizations

• Undergraduate Major Project

• Advanced Corporate Reporting

• Ethics and Governance• Malaysian Studies

Semester 6• Undergraduate Major

Project• Financial Management• Strategic Management

Accounting• Accounting and its

Strategic Context

Programme structure


79

BA (Hons) in Business ManagementAwarded by Anglia Ruskin University, UK • [KPT/JPS (KA9576) 01/14], [KPT/JPS (KA9244) 09/13]

The Business Management programme is designed togive students an all-round view of business enablingthem to work in the industry as managers. A positionoften faced with difficult decisions, be it in the industry,business or the government, they have to understandthe intricate workings of an organisation and its divisions.Our business programme provides students withsound understanding on contemporary issues such asglobalisation, sustainability and social demographicchange with the appreciation of management practicesincluding human resources, marketing, finance, operationsmanagement and information management.

Students will also learn how to plan, research, analyseand present data, interpret information, generate andwrite reports and generally make contributions to theeffective running of an organisation.

Entry requirements• 3 principals STPM/ 'A' levels or equivalent or • 5 credits SPM/ 'O' levels or equivalent and

Limkokwing's Foundation in Business Students with a recognised Diploma or Certificate inthe relevant field will be given credit exemptions basedon past results.

Career OpportunitiesThis degree provides an excellent foundation for a career

in financial services, marketing and consultancyor generalbusiness management.

YEAR 1Semester 1• Business Environment• Learning and Skills

Development in Business• Introduction To Business

Law• Web Design for Business• Bahasa Malaysia A / B




YEAR 2Semester 3• Principles of Human

Resources Management• Business Economics• International Business• Marketing Management• Financial Accounting

Semester 4• Budgeting Planning and

Control• C ompany Law for Business 1

• Information Systems• Research Skills• Managing Organizational

Change• Business Psychology

YEAR 3Semester 5• Cross Cultural Issues in

International Business• Strategic Management• Undergraduate Major

Project• Management

Development

• Small & Medium Enterprises in an International Context

• Malaysian Studies


Project• Operations Management• Ethics and Governance• Financial Management• Small Business

Management

Programme structure


80

Career OpportunitiesThe business skill this degree provides enablesyou to consider a wide range of career options on.

However, the real value will clearly be gained bythose looking to pursue a career in marketing.

BA (Hons) in MarketingAwarded by Anglia Ruskin University, UK • [KPT/JPS (KA9245) 09/13], [KPT/JPS (KA9245) 09/13]

To excel in the field of marketing today as ProductManagers, Brand Managers and Account Executivesrequires awareness and broad understanding ofcontemporary global business issues.The Bachelor of Arts in Marketing prepares studentswith the a foundation in the principles of marketingthat are primarily relevant to the Standards of theChartered Institute of Marketing. Students willhave understanding of marketing theory enablingthem to analyse strategic market behaviour.

More importantly, it cultivates intellectual capacityto allow students to continue to develop and keeppace with a changing business environment.

Entry Requirement• 3 principals STPM/ 'A' levels or equivalent or • 5 credits SPM/ 'O' levels or equivalent • Limkokwing's Foundation in BusinessStudents with a recognised Diploma or Certificate in therelevant field will be given credit exemptions based onpast results.

YEAR 1Semester 1• Business Environment• Learning and SkillsDevelopment in Business

• Introduction To BusinessLaw

• Web Design for Business• Bahasa Malaysia A / B




YEAR 2Semester 3• Consumer Behavior• Marketing Management• International Business• Public Relations• E-Advertising

Semester 4

• MarketingCommunications

• Marketing Research

• Information Systems• Research Skills• The Practice of Marketing• Marketing Financial

Services

YEAR 3Semester 5• International Marketing• Strategic Management• Undergraduate Major

Project 1• Retail Marketing• Ethics and Governance• Malaysian Studies


Project 2• Internet Marketing and

E-Commerce• Business to Business

Marketing• Strategic Marketing: A

Contemporary Review• Advanced Strategic

Management

Programme structure


81

Career OpportunitiesThe focus of this course is on providing studentswith skills relevant to today’s IT industry specificallyto business information systems. It also prepares

students for a wide range of areas within IT industries,including data administration and networkadministration.

BSc(Hons) in Business Information SystemsAwarded by Anglia Ruskin University, UK • [KPT/JPS (KA9581) 01/14], [KPT/JPS (KA9247) 09/13]

Businesses today, no matter how big or small, arebecoming increasingly reliant on effective infor-mation systems to ensure smooth operations.Developers require the skills and knowledge relevantto the development of information systems and ITapplications within the business environment.The degree in Business Information Systems isdesigned to provide a complete understanding of theprinciples, theory and practice of the developmentof information systems and computer applications.They will be trained to develop creative and flexibleapproach to problem-solving, and the abilitytodeliver practical solutions to a range of challenges.The students are not only limited to in-class theo-

retical lectures, but are also exposed to practicalclasses where they can put all these theories to creativeuse. They will be able to design information systemapplications for specific commercial requirementsand build small-scaled database systems to implementweb-based applications.

Entry Requirement• 3 principals STPM/ 'A' levels or equivalent or • 5 credits SPM/ 'O' levels or equivalent and

Limkokwing's Foundation in BusinessStudents with a recognised Diploma or Certificate in therelevant field will be given credit exemptions based onpast results.

YEAR 1Semester 1•Fundamentals of Design 1•Understanding the WorkSector

•Computer Systems 1•Communication Theories& Study Skills

•Design for Internet•Moral / Islamic Studies*

Semester 2•Fundamentals of Design 2•Managing People, Finance& Marketing

•Computer Systems 2•BusinessCommunication Skills

•Bahasa Kebangsaan A / B

YEAR 2Semester 3•Group Design Project 1

•Database Design &Implementation

•Accounting for Non-Accountants

Electives:•Interaction & Usability•E-Marketing•Computer NetworkPrinciples

•Project Management &Quality Assurance

Semester 4•Group Design Project 2•E-Business•Business in FocusElectives:•Web Design•Networking Technologies•Client ServerApplications

•Independent Learning

Module

YEAR 3Semester 5•Undergraduate MajorProject 1

•Strategic ManagementInformation System 1

•Building Science 301•Malaysian StudiesElectives:•Advanced Database &Database Administration

•Emerging Technologies•Social Implications of IT•Advanced Routing &Switching

•Computer NetworkPrinciples

•Principles of HumanResource Management

•E-Business Development

•Client Server ApplicationDevelopment

Semester 6•Undergraduate MajorProject 2

•Strategic ManagementInformation System 2

Electives:•Information Security•Enterprise Network•Network Management•Information TechnologyLaw, Compliance &Strategy

•Professional Issues:Computing & Society

•Networking Technologies•Marketing Management

Programme structure


82

BA (Hons) in Graphic and Web DesignAwarded by Anglia Ruskin University, UK

The worldwide web has become an inseparableelement of our living. A growing medium that hasnot only captivated the young and tech-savvy, it is nowan essential tool in business and in day-to-day living.

With the growth being so rapid, there is a constantdemand for skilled human capital with the rightknowledge and awareness to take up a range of roleswithin this field.

The degree programme equips students with a sys-tematic grounding in the use of XHTML and CSS,hand-coding and the preparation of images for theweb, moving image for the web, dynamic content,

and the application of web design across a range ofprofessional and commercial contexts. Advanced modules address the requirements of pro-fessional web design projects, and explore innovativeand radical approaches to web communication.

Entry requirements• 2 principals STPM/ 'A' levels or equivalent or • 5 credits SPM/ 'O' levels or equivalent and

Limkokwing's Foundation in Design Students with a recognised Diploma or Certificate in therelevant field will be given credit exemptions based onpast results.

Career OpportunitiesThis degree enables you to pick a wide range of careeroptions as a Web Designer, Graphic Designer for web,

Programmer, Web Developer, Motion Graphics Artist,Web Animator and also provides entry into a range of rela-tedfields such as art editorial design and arts marketing.

YEAR 1Semester 1•Communication Theory &Study Skills

•Design Process•Introduction to TypeMedia

•Graphic Design:Contextual Studies

Semester 2•Business Communication

Skills•Introduction to ImageMedia

•Introduction to WebDesign

•Graphic Design of the20th Century


YEAR 2Semester 3•Development of Web

Graphics•Motion Graphics•Debates & Practices•Printmaking: MaterialsProcesses & Ideas


Semester 4•Graphic Environments•Censorship in Text &Image

•Contemporary Film &

Video•Visual Theories•Writing for Images

YEAR 3Semester 5•Advanced Web Graphics•Research Seminar•Moral / Islamic Studies*

Semester 6•Major Project

Programme structure


83

The programme is based on explorations intotypography, text-image relationships and the visualcommunication of information and ideas withfocus on the development of technically skilledgraduates who will be well placed to pursue acareer in graphic design. It is also about developingyou as an individual, capable of creative, inependentthought, with the confidence and ability to deliversignificant input within a professional environment.As the communications industry continues to

expand, there are tremendous opportunities forgraphic design graduates.

Entry requirements• 2 principals STPM/ 'A' levels or equivalent or • 5 credits SPM/ 'O' levels or equivalent and Limkokwing's Foundation in Design

Students with a recognised Diploma or Certificate in therelevant field will be given credit exemptions based onpast results.

BA (Hons) in Graphic DesignAwarded by Anglia Ruskin University, UK • [KPT/JPS (KA9250) 11/13]

Career OpportunitiesA graduate of the BA (Hons) Graphic Design pro-gramme typically works as: Art Director, DesignManager, Illustrator, Photographer, Desktop

Publishing Specialist, Image Touch-up Designer,Advertising Manager, Graphic Designer,Packaging Designer or entry into fields such aswebsite design and arts marketing.

YEAR 1Semester 1•Communication Theory &Study Skills

•Design Process•Introduction to TypeMedia

•Graphic Design:Contextual Studies

Semester 2•Business Communication

Skills•Introduction to ImageMedia

•Introduction to WebDesign

•Graphic Design of the20th Century


YEAR 2Semester 3•Design Practice

•Motion Graphics•Debates & Practices•Printmaking: MaterialsProcesses & Ideas


Semester 4•Graphic Environments•Censorship in Text &Image

•Contemporary Film &Video

•Visual Theories•Writing for Images

YEAR 3Semester 5•Graphic Futures•Advanced Web Graphics•Research Seminar•Moral / Islamic Studies*

Semester 6•Major Project

Programme structure


84

BSc (Hons) in Computer Science Awarded by Anglia Ruskin University, UK • [KPT/JPS (KA9247) 9/13]

Computing is changing our world, the way we workand the way we live. It is the forefront not just oftechnological change but of social change. TheBSc (Hons) Computer Science examines the principlesand technologies underpinning the systems thatare driving this change and has two main aims. • Provide students with a good understanding of the

theory, principles and technologies of Computer Science. • Equip students with the skills to apply this knowledge

and theory to a range of practical challenges. The programme is designed to give graduates theunderstanding of the technical properties of hardware,

software and information systems and their use ina variety of applications. They will also be given theskills to operate, maintain and administer com-puting equipment and information systems.

Entry Requirement• 2 principals STPM/ 'A' levels or equivalent or • 5 credits SPM/ 'O' levels or equivalent

Limkokwing's Foundationin Information TechnologyStudents with a recognised Diploma or Certificate in therelevant field will be given credit exemptions based onpast results.

Career OpportunitiesA degree in Computer Science can enable entry into a

range of fields within IT, including network and Internetsupport software engineering and database administration.

YEAR 1Semester 1•Fundamentals of Design 1•Introduction toProgramming

•Understanding the WorkSector

•Computer Systems 1•Communication Theories& Study Skills


Semester 2•Fundamentals of Design 2•Introduction toProgramming 2

•Design for Internet•Computer Systems 2•Business

Communication Skills•Bahasa Kebangsaan A / B

YEAR 2Semester 3•Group Design Project 1•Object OrientedProgramming 1

•Database Design &Implementation

•Computer NetworkPrinciples

•Project Management &Quality Assurance

Semester 4•Group Design Project 2•Object OrientedProgramming 2

•Networking Technologies

Electives:•Client ServerApplications

•PC Technology•Network ComputerSystems

YEAR 3Semester 5•Undergraduate MajorProject 1

•Malaysian StudiesElectives:•Advanced Database &Database Administration

•Distributed SystemsProgramming 1

•Web Server Engineering•Advanced Routing &

Switching•Windows GUIProgramming

Semester 6•Undergraduate MajorProject 2

•Professional Issues:Computing & Society

Electives:•Distributed SystemProgramming 2

•Enterprise Network•Network Management•Parallel Computing•Real-Time ApplicationProgramming

•Advanced Database &Database Administration

Programme structure


•Masters of Communication•Masters in International Contemporary Art & Design Practice•Masters of Business Administration in Human Resource Management

•Masters of Business Administration in Finance & Banking•Masters of Business Administration

in Leisure & Tourism Management•Masters of Business Administration in Sports Management •Masters of Business Administration in Multimedia Management•Masters of Business Administration

in Communication & Public Relations

Postgraduate

86

Programme structureYear 1 Semester 1 • Mass Communication

Theory • Strategies for

Professional Writing (Select One)

• Public Relations inOrganisation

• AdvertisingManagement


Research Methods • Intercultural

Communication (Select One)

• Public RelationsCampaign

• Advertising CampaignPlanning

Year 2Semester 3• Professional

Communication Ethics(Select One)

• Public Opinion Research• Consumer Behavior

Research(Select One)

• Issue & Crisis Management• Account Planning

Manangement

Semester 4• Negotiation & Conflict

Management• Advertising Creativity

(Select One)• Seminar in

Communication Theory• Seminar in Persuasion

& Attitude Change• Decision Making &

Problem Solving• Audience Analysis

Career OpportunitiesGraduates of this course will be able to seekemployment in the corporate sectors, Advertising, and

the banking industries as managers where effectivecommunication is vital.

Masters of Communication[KPT/JPS(KA7340) 11/11]

This course focuses on the nature and function ofcommunication theory. It examines the role oftheory in understanding communication events,and explores various advanced communicationtheories as applied to professional communication.The objectives are to expose students to the changingmedia landscape, as a result of the rapid developmentin the filed of communication technology.Students will continue to understand how the newmedia environment affects our economicalgrowth, political scene, and social system. Lastly,students will explore how the informationsuperhighway has its effects on mass communicationand its society.

Entry Requirement• Pass a recognised Bachelor Degree programme or

equivalent; in the relevant field with a minimum of 2nd Class Lower

• The University will consider applications withadvance standing; and those in possession of either equivalent post graduate credits from any otherHigherEducation Institute; or relevant work experience.

Student who apply for a postgraduate programme notrelated to their education background can be acceptedprovided they have relevant working experience in anestablished company.

87

Masters in International Contemporary Art & Design Practice [KPT/JPS(KA7788)03/12]

This course provides the basis for a contemporarydiscourse centred on the notions of internationalism inthe Creative Industry. A designer working in the fieldcan communicate and have an actual dialogue withvarious parties on the other side of the world. Thisprogramme seeks to enable designers to pursue an MAwhilst developing their work in the field at a distantsite; as well as locally. The programme is based onindividual projects. The initial submission for thepathway is to outline a proposal for projects that can

be researched on; and developed at any chosen site.This is then completed in the advanced academicenvironment of the University.



• The University will consider applications withadvance standing; and those in possession of either

Programme structureYear 1 Semester 1 • Locating Practice • Practice Development • Practice Management

Semester 2• Advance Professional

Practice • Professional Practice

Seminar • Professional Practice

Documentation

Year 2 Semester 3• Outline Proposal

Development• Research Plan

Development• Study Case Analysis

Semester 4• Contextualisation &

Methodologies

• Research & Practice

Year 3Semester 5 • Final Project Execution• Project Realisation

Career Opportunities• Media and Creative Industries • Commercial and Independent projects • Film Industry Archive /documentation• Communications

• Television • Animation • Advertising • Research • Artist or Designer

equivalent post graduate credits from any otherHigherEducation Institute; or relevant work experience.

Student who apply for a postgraduate programme not

related to their education background can be acceptedprovided they have relevant working experience in anestablished company.

88

Masters of Business Administration in HumanResource Management [KP/JPS (KA7626) 09/12]

The MBA in HRM program is designed to meetthe needs of a broad but unique population forfresh graduate or the working adult. Student willlearn concepts and skills for making the most ofthe company's human resources. Topics covers aresuch as training and development, strategicstaffing, labour and employment law, managingorganisational change, compensation and benefits,and leadership and team building.

In addition, student will also learn the humanresource issues triggered by technology and theinternational business environment, how to applythe knowledge as a human resource manager orpersonnel officer in business and public organisationsand help organisations to increase employeeefficiency and productivity with successful humanresource programs.

This will help students to be more aware of thechallenges that face global business and able todevelop the tools, competencies, and long-rangemindset needed to meet these challenges.

Entry Requirement• Pass a recognised Bachelor Degree programme orequivalent; in the relevant field with a minimum of2nd Class Lower

• The University will consider applications withadvance standing; and those in possession of eitherequivalent post graduate credits from any other HigherEducation Institute; or relevant work experience.

Student who apply for a postgraduate programme notrelated to their education background can be acceptedprovided they have relevant working experience in an estab-lished company.

Programme structureYear 1 Semester 1 • Management • Accounting for

Managers • Marketing Management• Quantitative Methods

for Business

Semester 2• Financial

Management • Human Resources

Management • Managerial Economics

• Communication &Negotiation in Employee Relations

• Organisational Behavior Year 2 Semester 3• International Human

Resource Management

• Human ResourcesDevelopment

• Compensation &Negotiation inEmployee Relations

• Strategic Management• Project Paper

Career OpportunitiesAn MBA in Human Resource Management canbe used to pursue a wide variety of career oppor-tunities. This program will help prepare graduatesfor senior or leadership positions in the Human

Resource Department. For example, as: • Directors of Human Resources• Director of Industrial Relations• Compensation Managers• HR and management consulting.

89


Managers • Marketing Management

• Quantitative Methods forBusiness


Management • Econometrics

• Managerial Economics• Bank Management• Derivatives

Year 2 Semester 3• Modern Security

Analysis• Portfolio Management• Fund Management &

Treasury Operations• Strategic Management• Project Paper

Career OpportunitiesWith an MBA and a specialisation in finance,opportunities in the corporate world are greatlyenhanced. Graduates are typically found in thefollowing employment:

• Large and small sized industrial firms (whichmay be manufacturers of automobiles, steel,

household appliances and electronic equipment)• Service-oriented firms (electric power, real estate

and retail firms)• Financial institutions (banks, state and federally

chartered savings and loan associations, andinsurance companies)

• Non-profit enterprises (universities, laborunions and foundations) and private businesses

Masters of Business Administration in Finance & Banking [KP/JPS (KA7678) 09/12]

MBA in the finance specialisation helps students toacquire the knowledge of financial management,advanced skills in assessing financial risks andrewards, so that you can direct organisations inways that optimise their value and enhances theirskills and business acumen. Students will studycourses in areas like portfolio management, globalfinance, financial markets, corporate financialanalysis, decision making and learn to apply financialtheories to real decisions.



• The University will consider applications withadvance standing; and those in possession of either equivalent post graduate credits from any otherHigherEducation Institute; or relevant work experience.


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Managers • Marketing

Management • Quantitative Methods

for Business




• RecreationalManagement

• OrganisationalBehavior

Year 2 Semester 3• Travel & Tourism

• Event Management inLeisure & Tourism

• Management ofInternational Tourism

• Strategic Management• Project Paper

Career Opportunities• Tourism Marketing• Hotel Marketing• Travel Marketing• Airline Operations

• Government Tourism Departments• Travel firms research departments• Travel firms• Hotels• Leisure complexes

Masters of Business Administration in Leisure &Tourism Management [KP/JPS (KA7616) 03/12]

It combines the very best of a general MBA withfurther specialist knowledge in the area of leisureand tourism management. It is oriented towardskey qualifications required for management posi-tions in the tourism and leisure industry. It aimsto convey specialised knowledge, methods andskills on an academic level still closely connectedwith practice. The course is designed to bridgeprofessional competencies with analytical andtheoretical experience to meet the strategic chal-lenge facing business operations within the leisureand tourism industry worldwide. The course hasbeen developed in close collaboration with businessorganisations and the leisure and tourism industry.


equivalent; in the relevant field with a minimum of2nd Class Lower

• The University will consider applications withadvance standing; and those in possession of eitherequivalent post graduate credits from any otherHigher Education Institute; or relevant work experience.


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Masters of Business Administration in SportsManagement [KP/JPS (KA7619) 03/12]

The Sports Management programmes providenon-business graduates who are in management posi-tions, or who aspire to management positions,with contemporary management skills andknowledge in their areas of responsibility. TheMaster of Sports Management equips studentswith the essential management knowledge and anappreciation of the latest technologies muchbroader than their initial specialisation.



• The University will consider applications withadvance standing; and those in possession of eitherequivalent post graduate credits from any other HigherEducation Institute; or relevant work experience.


Programme structureYear 1 Semester 1 • Sports Management• Accounting for

Managers• Marketing

Management • Quantitative Methods

for Business

Semester 2• Facilities & Event


Management • Sports Law • Sponsorship and Fund

Raising • Organisational

Behavior

Year 2 Semester 3• Sports Marketing

Management

• Financial ManagementApplications forSports

• Strategic Management • Media Relations &

Sports • Project Paper

Career OpportunitiesCareer opportunities exist in sport developmentand administration, sports events management,

sports tourism, corporate sports hospitality, healthand fitness, the marketing of sports services andproducts and education.

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Masters of Business Administration in MultimediaManagement [KP/JPS (KA7618) 09/12]

The course deals with various research topics aroundthe question how multimedia data can be managedeffectively and efficiently in information systems.The Multimedia Management programmesprovide non-business graduates who are inmanagement positions, or who aspire to managementpositions, with contemporary management skillsand knowledge in their areas of responsibility.Students undertaking this course will study on thecreative aspects of multimedia design and production,and project management. This programme is aimedat students from a variety of backgrounds andexperience who wish to further their understandingand skills in multimedia, web design and

production without concentrated emphasis on tech-nology-related issues.



• The University will consider applications with advancestanding; and those in possession of either equivalentpost graduate credits from any other Higher EducationInstitute; or relevant work experience.



Managers • Marketing

Management

• Quantitative Methodsfor Business


Management • Management • Managerial Economics

• KnowledgeManagement

• Interactive Multimedia

Year 2 Semester 3• Multimedia Project

Management

• Strategic Management• Technology &

Innovation • Multimedia Marketing • Project Paper

Career OpportunitiesGraduates may typically find employment in web andmultimedia design and development, digital mediaindustries, consultancy, teaching and research, such as: Project Manager, • Creative Director/Multimedia

• Director • Graphic Designer/Multimedia • Designer • Multimedia Developer • Contents Developer • Instructional Designer

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Masters of Business Administration in Communication& Public Relations [KPT/JPS (KA7617) 05/12]

As today’s leading organisations pursue businessopportunities and grapple with complex publicpolicy issues, effective communication coupledwith good public relations has never been morecrucial. The development of new technology, theincreasing needs and demands of informedconsumers, the changing needs of diverse interestgroups and a sophisticated public will add to thechallenge of public relations today. The MBA inCommunication & Public Relation meets thatchallenge, while anticipating the issue of tomorrow.This course provides the students with an understandingof different options that they may use in theirfuture management activities. It equips them withbasic management tools such as principles ofmanagement, accounting, marketing, financial andhuman resource management; and organisationalmanagement, thrust and strategy which they canuse to their competitive advantage. This is strengthenedby the major thrust in public and organisationalcommunication and public relations practices. Thecourse aims to further educate individuals who havecompleted related degree programmes to incorporateprinciples of research in art and areas of communi-cation that will help students to achieve

professional results in aesthetic design and culturalarts. These can be incorporated into communicationand public relations to reach a broader audience.During the course, students will be able to explorethe concepts and principles of management includingroles, skills and functions. Besides that, the studentswill also look into the historical development,theoretical aspects and practical applications of themanagerial processes. They will be exposed to theethical dilemmas faced by managers and the socialresponsibilities of businesses.



• The University will consider applications with advancestanding; and those in possession of either equivalentpost graduate credits from any other Higher EducationInstitute; or relevant work experience.



Manager• Marketing Management• Quantitative Business

Methods

Semester 2• Financial Management • Human Resources


• Strategic Management • Organizational

Behaviour

Year 2 Semester 3 • Public Communication

• Public Relations • Organisational

Communication • Practical Application in

Public Relations • Project paper

Career OpportunitiesGraduates of this course will find opportunities as • Marketing Directors • Advertising Agents

• Managers• Public Relations Directors• Public Relations Analysts

Empowering a smart net generation

Events happening in one country cantrigger a series of actions in another.Whether it is a new line of fashionreleased by a leading fashion house in

Paris, the daily ups and downs of the stock market in theUK, a revised base lending rate by banks in New York, ahealthcare product created in Geneva that promises to stopaging, an improved version of the mobile phone released in

Tokyo, new oilfield discovery announced in Kuala Lumpur- the list goes on.

Today employers expect the people they hire to be aware ofthese things because the world is so interconnected thatthese events will affect the productivity of companies.Companies with employees who are able to react to eventstaking shape in the global arena will move forward as theytake advantage of these situations.

BORNEO • Lot 34 & 35 of Lot 7, Section 15, KTLD, Jalan Nanas, 93400 Kuching, Sarawak, Malaysia+60(82) 248 266 +60(82) 248 277( 454891-D ) www.limkokwing.edu.my/borneo

INDONESIA • Jalan Boulevard Artha Gading, Kompleks Rukan Wilkon A7D No. 8-9, Sentra BisnisGading Kirana, Kelapa Gading, Jakarta Utara, 14240, Indonesia

+62(21) 4585 7235 +62(21) 4585 7237CHINA • 302, Block B, U Space Mansion, No.8, Guang Qu Men Wai Street, Chao Yang District, Beijing100022, China. +86(10) 5861 2395 +86(10) 5861 2397 www.limkokwing.net.cnCAMBODIA•120-126, Street 1986, Sangkat Phnom Penh Thmei, Khan Reousey Keo,Phnom Penh,Kingdom of Cambodia +855 2399 5733 +855 2399 5727 www.limkokwing.edu.kh

MALAYSIA•Inovasi 1-1, Jalan Teknokrat 1/1, 63000 Cyberjaya, Selangor Darul Ehsan, Malaysia+60 3 8317 8888 +60 3 8317 8988 www.limkokwing.edu.my

UNITED KINGDOM •106 Piccadilly, London W1J 7NL, United Kingdom. +44(0)20 7758 5700 +44(0)20 7758 5757 www.limkokwing.co.uk

BOTSWANA• Plot 59140, Gaborone, Botswana +(267) 318 0135 www.limkokwing.ac.bwLESOTHO • Moshoeshoe Road, Maseru Central, P.O. Box 8971, Maseru 101, Lesotho

+(266) 2231 5775 +(266) 2232 5771 www.limkokwing.ac.ls

SWAZILAND • P.O. Box 2336, Mbabane H100, Swaziland +(268) 422 0740 +(268) 422 0742 WORLDWIDE

A Limkokwing graduate becomes this world-savvy personfrom the day he or she joins the campus. With students fromover 130 countries they areimmediately made aware ofother cultures and theireconomies. The friendshipsthat result enable students toestablish their global networkswhich later become a sourceof global market intelligencewhen they start their careers.

The University with its 12campuses located in the three

continents of Asia, Europe and Africa enables its students tosoak up valuable experiences that provide insights into the

business culture of powerfulcities in Europe, the intriguingarchitectural fundamentals offamous cities in Asia and theancient design heritage of citiesin Africa. A degree fromLimkokwing University givesyou that flexibility to gain aglobal education that puts youin a competitive position whenyou seek employment with thebest organisations in the world.

WhyisaGL BALeducationimportant?

Documents

21st Century Programmes ThatShapeTheFuturemedia.limkokwing.net/pdf/brochures/21st_century_programmes.pdf · 21st Century Programmes ThatShapeTheFuture. ... in Digital Integrated &