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24 – 27 February 2014 BARCELONA
Wrap Up & What’s new in 2015
An event of Partner programme of
3 The event
6 Programme Talks Workshops Speed Dating Meet the Advisors Mobile Startup Competition Featured programmes Startup Village Exhibitors
16 The venue
19 Media coverage
24 Online and social networks
23 Promotion Strategy
26 Demographics
27 Partners
36 What’s new in 2015
IND
EX
The event
3
“The hottest showcase for new technology at this year’s Mobile World Congress”
Sam Schenker, The Wall Street Journal
“This is where real innovation happens” Christopher Pommerening, Co-founder, Active Venture
Partners
“At 4YFN I met with people I find more interesting than any teleco executive or
smartphone salesman: founders and early-stage startup investors”
Robin Wauters, Editor-in-Chief at Tech.eu
“I believe that some things in life should be free, including the freedom to choose your mobile provider. I’m glad that we won the
most prestigious prize in Barcelona. It is rewarding to know that judge feel like us”
Ofir Paz, founder of Cell Buddy, 1st prize at the Mobile Startup Competition
“The Mobile World Congress is one of the highlights of our industry but it has too much noise. In the middle of that
maelstrom, 4YFN created the right atmosphere that gathered entrepreneurs, investors, professors and innovators to
exchange ideas and shape the future” Pepe Agell, Head of International at Chartboost
“A rare opportunity for exposure at a global stage” Spencer Hewett, entrepreneur and Kairos Society member
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The event
4
1 day at the Mobile World Congress linking the present with the future of
mobility
A breeding ground for the generation of businesses.
3 days of inspiring talks, interactive workshops and unique networking opportunities.
4YFN first edition attracted more than 2,000 people from 70 countries,
bringing together MWCongress attendees with the entrepreneurial
drive.
The event
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4YFN 2014 Video recap
4YFN 2014 Photogallery
30 workshops 6 featured
programmes 4 invited
cities 57 talks 156 speakers
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Programme
The Audi Stage Agora Banc Sabadell
Mobile visionaries and mind benders shared their experiences on our main stage.
Jan Koum (WhatsApp)
Martin Varsavsky (Fon)
Marcelo Claure (Brightstar Corp.)
Anand Chandrasekher (Qualcomm)
Nathan Blecharczyk (Airbnb)
Yossi Vardi (investor)
Di-Ann Eisnor (Waze)
Ezequiel Vidra (Google Entrepreneurs)
Massimo Banzi (Arduino)
Pepe Agell (Chartboost)
Michael Näf (Doodle)
Morten Lund (LundXY)
… among many others
Entrepreneurs, companies, investors and communities from around the world shared their views and knowledge in an informal format, seeking interaction and further Q&As.
- mCommerce panel with Privalia, eDreams
and Softonic
- Arab world startup ecosystems panel
- Internet of Things & Startups panel
- The future of journalism in the mobile era
- Tectonic changes on the monetization
landscape
85 speakers 26 conferences
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Programme:
Talks
71 speakers
31 conferences
Programme:
Workshops
3 Domes devoted to offer a real hands-on experience around topics such Big Data, the Internet of Things, augmented reality or mobile marketing.
- Design thinking
- Fundraising acceleration
- Going beyond likes and followers:
tools for building and engaged community
- Building augmented reality experiences
- Growth hacking
30 workshops
60 hours
90 seats
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50 venture capitalists firms and business accelerators interacted during 10 minute sessions with mobile-focused startups looking for funds.
Some of the investment groups involved:
Intel Capital, Techstars, Accel Partners, ACTIVE
Venture Partners, Acton Capital Partners, BDMI,
BStartup (Banc Sabadell), Holtzbrinck Ventures,
Horizon Ventures, i5 Investors, Inveready, Kibo
Ventures, M8Capital, Northzone Venture, Orange Fab
or Wayra.
200 applications
50 investors
50 startups
$158B in funds
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Programme:
Speed dating
Experts from fields such as design, marketing, or technical development, among other areas, were available to offer advice to startups and entrepreneurs to accelerate their businesses.
+60 advisors
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Programme:
Meet the advisors
One of the main attractions of 4YFN was the Mobile Startup Competition, in which more than 200 startups representing 50 countries applied to demonstrate the potential of the solutions they have to offer in relation to mobile technology.
Panel of judges A renowned panel of judges selected the finalists. Among
them John Hoffman (CEO, GSMA), Di-Ann Eisnor (VP,
Waze), John Malloy (GP, BlueRun Ventures), Franz
Caduc (Managing Director, LeWeb) or Mathieu
Carenzo (Entrepreneurship Lecturer / Global
Entrepreneurship Week, IESE).
200 selected projects 88
cities
50 countries 10
finalists
50 judges
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Programme:
Mobile Startup Competition
450 entries
Programme:
Mobile Startup Competition
10 startups competed on the final pitching in the first global 4YFN Mobile Startup Competition from a total of 192 companies, representing 50 countries.
CellBuddy Israel
Developed a wireless identification technology
based on the encryption algorithm GSM which
makes it possible for mobile network providers
to check the authenticity of user identities.
Education platform designed to offer a
personalized learning system which adapts
precisely to the needs of every child by using
the right applications and hardware.
This startup designed an intelligent device
which is able to monitor and analyze the air
quality in any indoor location and sends
warnings or makes recommendations and
prognostics that help us improve it.
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Infantium Spain Alima France 1rst prize
2nd prize
3rd prize
- Fast Track to BStartup programme
- Softlayer Catalyst Program:
- 1 year in-kind technological services
(Valued at $6K)
- Invitations for the next LeWeb Paris
- 1 week at the Silicon Valley Startup Embassy (valued at 1,500€)
- 17,000€ in in-kind legal services by BDO Spain
- 1 year Premium account on email marketing campaigns for 1 year
by Mdirector
- 6 months free desk space at INLEA Foundation Barcelona
4YFN hosted third party programmes related to innovation, entrepreneurship and new trends.
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Programme:
Meet the advisors
Imagine Express Wayra demoDay Applied Innovation Institute
Swell Innovation Awards Startupbootcamp IoT
Pitch Day
Wearable Wednesdays
Startups had their own exhibition area, a visibility opportunity to showcase projects and connect with entrepreneurs from all over the world.
The Startup Village and the networking lounge shared
the same space, stimulating the exchange of ideas and
facilitating the generation of businesses. A more
informal way to meet up.
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Programme:
Startup Village
A trade show area where startups and companies showcased projects and networked. A panoramic view condensed in a
few square meters about the new
trends to come. 18 main exhibitors
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Exhibitors
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The venue
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The venue:
Inspirational Areas
The Audi
Stage
Agora Banc
Sabadell
Workshops
Domes
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Village
Damm
Startup
Village Exhibitors
1 to 1
The venue:
Networking Areas
Media
mentions:
182 press
12 radio
18 TV
1.069 Online
130 accredited journalists from 14 countries
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Media coverage
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Media coverage
“Connects talent and investors to turn initiatives into reality”
La Vanguardia
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Media coverage
22
Media coverage
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Media coverage
4YFN.com mobileworldcapital.com
275.155
pages viewed
36.038
unique visitors
3,91 pages/visit
3:58 average visit duration
72.221 page views during the week of
4YFN
1st November 2013 – 12th March 2014
353.656
pages viewed
167.497
unique visitors
1,68 pages/visit
1:19 average visit duration
49.379 page views during the week of
MWCongress
1st November 2013 – 12th March 2014
@4YFN_MWC
6.420
followers
65% of followers from outside of Spain
+3.200 Tweets
18th October 2013 – 5th March 2014
24
Online and Social Networks
The promotion and communication strategy for this first edition was done mainly through trustworthy and well-established partners among the entrepreneurial communities and stake holders. This grass roots strategy proved to be an effective way to promote a new brand and event, generating very qualified leads with a very high conversion rate of participants and visitors.
…and of course
4YFN presentations in relevant events
Social network strategy
Media content generation
Partnerships: media, GSMA, bloggers, twitter leaders…
Newsletters,
banner
campaigns,
presence in
events,
promotions
adressed to
community
members,…
25
LOCAL
COMMUNITY
ENGAGEMENT +20.000
entrepreneurs
PRIVATE
ORGANIZATIONS
UNIVERSITIES IESE, ESADE,
La Salle,
UPC…
PUBLIC
AGENCIES
COOPERATIO
N Barcelona Activa,
Acc10, ICEX,
Red.es
FEATURED
PROGRAMMES Swell Innovation
Awards, Imagine
Express, Wearable
Wednesdays, Wayra
demo days, Bstartup,…
Accelerators,
Incubators,
Investors,….
Promotion
INVITED
CITIES Tel Aviv, Helsinki,
Hamburg, Middle
East, …
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Demographics
Partners Where brands get inspired Brands have the opportunity to meet innovation through entrepreneurship in one of the world’s biggest tech event
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Barcelona, entrepreneurship, innovation and Mobile World Congress….a
real opportunity to meet the ‘next big thing’. From brands wanting to be
perceived as innovative, to those just looking for inspiration or even
searching for a new product or communication strategy.
4YFN offers the perfect platform to connect with the entrepreneurial
movement and to engage a highly innovative community
Beacon Experience at 4YFN
Audi had the exclusivity of sponsoring the Beacon Experience
at 4YFN. This technology converts static spaces in interactive
environments by using geolocation to send location-tailored,
personalized messages. 20 ‘beacon spots’ were spread across
the venue , each sending unique, exclusive content that
boosted engagement. The messages were delivered with a
non-invasive approach technique.
Within the 4YFN application, there was a dedicated channel
called Audi Connect, with unique content from Audi to engage
with attendees around what Audi Connect is, and also
providing useful information of the different actions that took
place at the same time, but different spots, at 4YFN.
The Audi Stage
AUDI’s link with innovation became real at 4YFN at
the main stage area.
The AUDI Stage hosted the most relevant keynotes and panels. A
real hot spot on entrepreneurial and innovation trends: wearable,
internet of things, big data, user experience, transmedia…
Audi proudly sponsored one of 4YFN featured programmes,
Imagine Express, being part of the jury, and awarding the most
innovative application, WiPet. The brand was the official car of
4YFN, providing shuttle service to VIP’s.
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Main Partners:
Audi
Agora Banc Sabadell set up the most interactive stage.
Bstartup starting getting closer to entrepreneurs
This stage received a great deal of attention, from keynotes,
roundtables, panels, to info sessions in which entrepreneurs
interacted with the speakers, not only for advice but also to share
their stories.
Banc Sabadell, with BStartup had the unique opportunity to position
itself as the banc that listens and supports entrepreneurs enabling
their business projects to be developed with the best guarantee of
success.
Providing the right tools to build a bigger and better ecosystem was
the “key” to the participation of Banc Sabadell in the Startup
Competition. Offering superb awards and transforming this event
into an enjoyable experience.
When radical innovations have to be implemented, it is probably
best to work with startups; three of them explained the real situation
through a mPayment panel.
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Main Partners:
Agora Banc Sabadell
Village Damm. Networking and Collaboration
Damm Networking area was “The place” to
connect with potential partners
Estrella Damm brought the fun and joy with free drinks. Damm
Village, was the epicenter of networking where everyone mingled
and had a refreshing break after a day of frantic rhythm.
A great opportunity, for entrepreneurs to be at their best, chat with
future business partners, or chill out before attending a workshop,
panel or conference.
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Main Partners:
Estrella Damm
Wayra Demo Day. Helping on accelerating your business
Top talented projects seeking international
attention The world’s top entrepreneurs and investors wanted to
share their success and experiences through two fireside
chats, as part of their Wayra Demo Day.
Wayra empowered 12 startups to show the progress of their
projects to a group of international investors and venture
capital companies. A gathering of over 400 people
providing mutual support and ideas for growth.
This 4YFN featured event brought together investors with
startups who wanted to expand at a global level.
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Main Partners:
Wayra
Dome Softonic
From a university project to World’s Leading App
Guide. Route to success for any entrepreneur.
Softonic brought the key element of trust and credibility, encouraging
attendees to discover the technology present at 4YFN.
Its founder & CEO, Tomas Diago, shared the key learning's that helped
him to develop this idea, defending the values, principles and the spirit
that an entrepreneur must have, to raise and grow any business idea.
His presence attracted a large group of participants at the entrance
stage.
Tomas participated as jury member of the Mobile Startup competition
where 10 startups competed on the final pitch, and 3 of them won
awesome prizes.
The brand also had the opportunity to name one of the workshop areas,
Dome Softonic, and brand the area with notorious presence, where
numerous and successful workshops took place
Softonic was one of the proud sponsors of one of the 4YFN featured
programmes, called Imagine Express.
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Main Partners:
Softonic
MyTaxi VIP Shuttlex
VIP’s made the move thanks to Mytaxi
Fully supported from Mytaxi team, with quality staff and
very well equipped cars. They offered comfort and
efficiency, so speakers were able to make it to 4YFN.
They also provided support to all attendees through a
discount voucher.
Onitsuka Tiger Urban Style @ 4YFN
Tops and hoodies brought the colorful note
into the event
The urban brand was able to dress up our
supporting staff, with style, giving a young and
fresh look to uniforms.
33
Partners:
Younoodle Mobile Startup Competition
Helping startups to grow through competitions The Mobile Startup Competition was a huge success amongst
attendees, bringing the best of breed of startups into the competition.
The main objective was to learn more about entrepreneurship and
to discover new opportunities.
Remotte Beacon Experience at 4YFN
Remotte Beacon enhancing the experience of attendees
for the first time in Europe Beacon Experience provided visitors with relevant information at
specific times through the beacons technology. In association with
Audi the venue transformed into an interactive space, incorporating
of micro-geo location technology.
MLOVE Passion & Inspiration Mobile
Sharing passion, stimulating new ideas, and inspiring
people´s lives through mobility Mlove contributed with vast content. Helping to make 4YFN an
unforgettable event where the entrepreneurial ecosystem can benefit
mutually, setting up future mobility trends and new business
opportunities. Stimulate new ideas and thinking which you can apply to
your life, your business and to inspire others.
SLID Official Networking App
Virtual business cards and networking reinforcement.
The aim was to make people life easier to arrange meetings and free
their pockets off loads of business cards, with the risk of losing them.
Great initiative to make the event bigger and better.
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Partners:
35
Mobile Startup Competiton Partners
Day 1 - Disrupted by Mobile Mobile is changing consumer behavior dramatically; the way we buy products, or the way we interact with companies and
individuals the same have completely changed. Related topics: mobile commerce, money and payments, fintech, healthcare and wellness, social interactions, UX/UI design,
content strategy, tourism
Day 2 - Things of Internet Bridging the physical and the digital. Sensing the reality to enhance the virtual world. Related topics: Internet of Things, 3D printing,
connected home, enablers and platforms, connected business, wearable, toys, arduino & open hardware, quantified self, small data
Day 3 - Digital media Exploring the frontier of the contents produced, delivered and consumed though mobile platforms. Related topics: Education, digital
entertainment and gaming, smart tv, transmedia, storytelling, second screen, on-demand content, content discovery, human-computer interaction
What’s New in 2015
New exhibition opportunities for startups and companies
Demand companies are also attending
Thanks!
Mobile World Capital Barcelona [email protected] Tel: 800 760 180 Int: +34 935 157 359 Roc Boronat 117 08018, Barcelona
Partner programme of
