24 Months Meeting – Tirane, October 1 st, 2013 24 Months Meeting - Tirane, October 1 st, 2013 AGREEMENT NUMBER: ECO/10/277233 EcoPlasBrick Innovative recycled

24 Months Meeting – Tirane, October 1st, 2013

24 Months Meeting - Tirane, October 1st, 2013

AGREEMENT NUMBER: ECO/10/277233

EcoPlasBrick

Innovative recycled plastic based panels for building field


AgendaTIME ITEM RESPONSIBLE

9:00 Welcome ACA

9:15

Presentation of the workprogram: progress for the active WPs:

WP1: Project Management CETMA

WP2- WP3-WP4- WP5

Task 2.4: Scale up of manufacturing process

MOTULAB/PANDORA/CETMA

Task 3.2/3.4 Validation activities - progress

TRE/ACCIONA

Task 4.2: LCA - progress TRE

Task 5.2 : Exploitation activities CETMA/ALL

Task 5.3 : Business Plan - progress CETMA

WP6 Task 6.7, 6.8, 6.9 : Progress on presentation of the project, participation to fairs, promotion of contacts

ACA/all

13:00 Lunch

16:00 Planning of Next 6 Months Activities CETMA, with the support of

each WP leader

16.45 Discussion and conclusion All Partners

17:15 Meeting closure


Interim Report approval-Technical

Dear Alessandro, Thank you for submitting the Interim Report of ECOPLASBRICK project. I have approved the Interim Report with the following comments and feedback:

WP2:

I understand your justification and clarification included in the Interim Report regarding the changes of equipment of Motulab. However in the Interim technical report (p5) it is mentioned that the "press moulds" have been identified by MOTULAB as possible equipment, but no equipment costs were documented in the Financial report. Please make sure you clarify the situation by the time of the Final Report. Please make sure you follow your national accounting rules.

I took note of the delay of deliverables D2.2 and D2.3.

WP4: I took note of the delay of deliverable D.4.2


Interim Report approval-Financial

It was mentioned that the equipment costs budgeted in Annex II will not be used or partially only, however MOTULAB has spent more on consumables. Please note, that you may adjust the estimated budget by budget transfers between items of eligible costs and between partners in accordance with the following conditions set in Article I.4.4. of the Grant Agreement:

1. Transfer between items does not exceed 20 % of the total eligible costs of the action. 2. Transfer between partners does not exceed 20 % of the total eligible costs of the recipient beneficiary. 3. Transfer between partners does not exceed 50 % of the total eligible costs of the giving beneficiary. Please request change regarding the Grant Agreement not later than 1 month before the end of the project, or/and send us your budget transfer request together with the Final Report at the latest.

Please note that the approval of Interim report does not mean the approval of costs.


P roject phase / Duration of the project (in months)

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 60

WP 1: Management

WP 2: Industrialization activities

WP 3: P roduct design and validation

WP 4: Environmental compatibility analysis

WP 5: Exploitation and Business P lan

WP 6: Dissemination Activities

P roject meetings x x x x x x x

P roject reports to EACI

P R1 IR P R2 LR FR

P roject Information Sheet to EACI

X X X X X

P roject Webpage/site creation and update

X

5.2.1 1,2 1,4 1,2 1,2 1,5 1,2 1,4 1,2 1,2

2,1 6,1 1,3 6,1 1,3 6,1 3.2.1 1,3

5,1 2,2 3,1 2,4 3.4.2 1,6

6,6 2,3 3,3 3,2 4,3 3,5

4,1 4.2.1 4.2.2 5,4 4,4

5.2.2 5,3 5,3 6,1 5.2.2

6,4 5,3

5,4

6,1

6,9

P roject deliverables 1,1 6,5

Work programme: schedule

2° Progress Report (only technical) to be delivered to EACI within the end of November


Tasks 2.3 – 2.4

Purchase, installation, and start-up of a new industrial line;

Scaling up of the manufacturing process

AGREEMENT NUMBER – ECO/10/277233

EcoPlasBrick



Activities at Cetma laboratories

Tensile tests ASTM C273Shear Properties of Sandwich Core Materials

START END




0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 1.6 1.8 2.0 2.2 2.40.0

2.0x103

4.0x103

6.0x103

8.0x103

loa

d (

N)

displacement (mm)

10-125-SHEAR-C273-VT-5




campione Density(kg/m3)

G (MPa)

R= core shear strength

(KPa)

Gs (KPa*m3/kg)

Rs (KPa*m3/kg)

core february13 309.2

1.02 147.2 3.30 0.48core

september13 561.35.52 357.3 9.83 0.64

var.% 45.0 66.5 25.2

comparison: february 2013 vs september 2013


Task 3.2

Validation of vertical solution


EcoPlasBrick



Task 3.4

Validation of horizontal solution


EcoPlasBrick



Task 4.2

LCA – phase I and 2


EcoPlasBrick



Task 5.2

Exploitation Activities


EcoPlasBrick



CETMA Exploitation activities

- March 2013: presentation of EPB at JEC exhibition at CETMA’s stand - Paris

- July 2013: Promotion of Ecoplasbrick solution during a technical meeting with three Apulian companies interested in plastic recycling (Dalena Ecologia, Schinplast, Eco Ambiente sud)

- July 2013: Promotion of Ecoplasbrick solution at DIDA (Department of Architecture, Florence University) for Green Up project

- August 2013: face to face meeting with Ecoplan, Italian producer of panels made of recycled plastic and olive husk

- These days Cetma staff is going to promote EPB at Made Expo in Milan

- Next week CETMA will be present at ISWA World Congress in Wien


PANDORA Brochure


ACCIONA Dissemination activities

- 2-5 July 2013 - MatComp (National Composites Conference) Cadiz


Task 5.3

Business plan – Work Progress


EcoPlasBrick



Table of contents

Business Summary

Company

Products & Applications

Market Analysis Summary

Demand & Supply

PESTEL Analysis

SWOT Analysis

Strategy and Implementation

Summary

Mktg Mix

Segmentation & Positioning

Personnel Plan

Financial Plan

Assumptions, sales, P&L, BE

Business Ratios

Seasonality & Scenarios

Risk Analysis & Exit Strategy

Monitoring

Main parameters


Price

Marketing Mix

The strategic goal is to have products on a profit margin of 30%;The criterion used for determining the price for the market is that of cost-based, equal to the sum of variable costs and a share of fixed costs, the so-called full cost, plus a margin to be defined.

Full cost Margin (30%)

Product Price

Cost based


Marketing Mix

Thanks to the Consortium industry-wide relationships, MOTULAB will be able to:

obtain significant contracts for its production

secure contracts for the supply of its raw material at competitive pricing

secure contracts in the top countries

look to grow in concert with that segment and related markets

improve the production technology in an effort to remain in the forefront of the marketplace

CETMA

PANDORA

TRE ACCIONA

ACAPlace


Marketing Mix

Publicity

Advertising

Alliances

First phase

News, articles, eco-innovation network ,

direct mail and face-to-face promotional strategies

content heavy website

alliances with end users

Second phase

continue to seek publicity through news media

face-to-face contact with customers and potential

customers

keep managing a comprehensive, updated

website

seek mutually beneficial and complementary alliances

Promotion

Internet


Segmentation & Positioning

Market segmentation strategy involves dividing the market into groups, where individuals have

similar needs and wants for services and products

In order to identify opportunities or barriers existing in a country relative

to the market introduction of ECOPLASBRICK are detected some

indicators

1. Attitude of a country towards energy recovery vs. recycling;

2. Country’s activity and attitude towards Ecolabel

3. Total identified manufacturers and dealers;

4. Number of certified “Green” Buildings in Europe;

5. Building stock in Europe

Indicator

s

Top countries with most favourable

market conditions for

selling ECOPLASBRICK

Dealers of building panels showing interest

in GPP


Positioning

Positioning Map

The map illustrates the range of “positions” that a product can take in

a market based on two dimensions that are important to customers: price

and quality

ECOPLASBRICK is positioned in economy

brands


Personnel Plan

•There will be the CEO who will draw a salary of €25.000 (at year 5)

•For the first two years 1 worker will be able to produce 16m2/day, from the third year 21m2/day thank to new equipment acquisition

•There will be a salesman who will receive a salary equivalent to 5% of sales

Personnel Plan FY 2014 FY 2015 FY 2016 FY 2017 FY 2018

CEO € 10.000,00 € 10.000,00 € 15.000,00 € 20.000,00 € 25.000,00

secretary € 4.800,00 € 4.800,00 € 9.600,00 € 9.600,00 € 9.600,00

workers € 39.875,00 € 61.346,15 € 112.467,95 € 143.141,03 € 176.676,92

accountant € 8.640,00 € 8.640,00 € 17.280,00 € 17.280,00 € 17.280,00

salespeople € 5.479,50 € 10.959,00 € 18.082,35 € 23.013,90 € 28.405,73

Total Payroll € 68.794,50 € 95.745,15 € 172.430,30 € 213.034,93 € 256.962,65


Financial Plan

sales forecast (2014) m2 sold Cost (m2) marginPrice (m2)

revenues costs profit

Panels with cheaper skins 3.000€

12.6030%

€ 16.38

€ 49.140 € 37.800€

11.340

Panels with expensive skins 3.000€

15.5030%

€ 20.15

€ 60.450 € 46.500€

13.950

Production will start with 6,000m2

At year 5 it is estimated to get a

production capacity of around

35,000m2

Projected Cash Flow

FY 2014

FY 2015

FY 2016

FY 2017

FY 2018-€ 200,000.00

€ -

€ 200,000.00

€ 400,000.00

€ 600,000.00

€ 800,000.00

€ 1,000,000.00

€ 1,200,000.00

€ 1,400,000.00

Cash BalanceNet Cash Flow


Financial Plan

Sales growth is expected to be aggressive from 6,000 m2 of year 1 to 31,000 at year 5. In the last 3 years a 10% unsold goods is foreseen

FY 2014FY 2015

FY 2016FY 2017

FY 2018

-€ 40,000.00

-€ 30,000.00

-€ 20,000.00

-€ 10,000.00

€ -

€ 10,000.00

€ 20,000.00

€ 30,000.00

net profit


Financial Plan

Break-even point

Business Ratios

FY 2014 FY 2015 FY 2016 FY 2017 FY 2018ROI -201,94% 9,79% 5,23% 4,84% 5,17%ROE -404% 48% 59% 91% 113%ROS -34% 4% 4% 5% 7%


Financial Plan

Retail sales typically show increasing sales from March through July, according to a warm or mild weather and declining sales from October through February.

Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug € -

€ 5,000.00

€ 10,000.00

€ 15,000.00

€ 20,000.00

€ 25,000.00

€ 30,000.00

€ 35,000.00

€ 40,000.00

€ 45,000.00

€ 50,000.00

Seasonality (2018)

Panels with cheaper skinsPanels with expensive skins

Reve

nnue

s


Financial Plan

Risk Analysis Exit Strategy

There may not be a market for the Company’s

products

First year only 6,000 m2 will be produced in order

to verify the market response to the innovative panel

MOTULAB may not be able to produce the

requested quantities

MOTULAB will try to reach commercial

agreements with other non-Italian producers.


Monitoring

financial aspects

business growth

marketing aspects

• update financial projections regularly to reflect the current profit and expenditure trends of operations;

• use documents demonstrating profits, debits and investments.

• compare it to the growth projections in the business plan;

• assess the business plan for areas that need updating.

• revise the marketing section of the business plan to encompass the new information;

• use customer information to plan strategies for addressing their needs as the business evolves.


Task 6.7,6.8,6.9

Results on presentation of the project, fairs, promotion of contacts


EcoPlasBrick



Planning of Next Activities

Task/Leader Oct 2013

2.3 New industrial line MOTULAB (PANDORA)

Start up of the new industrial line (MOTULAB)

2.4 Scaling up MOTULAB (PANDORA, CETMA)

Industrial test for scaling up of the panel manufacturing process;



Task/Leader October 2013 January 2014

Jun 2014

3.2/3.4TRE and ACCIONA

Validation activities (MOTULAB panels manufacturing)

3.2.2, 3.4.2 TRE and ACCIONA

Full scale Demonstrators (MOTULAB panels manufacturing)

4.2 LCA phase III - TRE Interpretation of results

5.2.2 Exploitation activities- CETMA/All

To be updated at the end of the project (MOTULAB panels manufacturing)

5.3 Business plan - CETMA First version

6.7, 6.8, 6.9 Dissemination- ACA

International contacts and events



Next Panels to be produced by Motulab1) For Acciona 30 panels (500*500*50?core mm) for mechanical

tests (within 11 October)2) Other panels for fire resistance tests (if needed to be

requested by Acciona within 18 October)3) For TRE ….4) For CETMA n. 10 panels 200*200*20core mm to be shipped to

potential investors and customers (within end of November)


Fire properties

Panel’s thickness

Information sharing / Decision making

good

Not good

Fire resistance and mechanical validation

Mechanical validation?

Demonstrator

?

New ANSYS simulation?


Task Responsible Results Deadline

1.2 Project meting minutes- 24Month Meeting CETMA Minutes of the meeting 4th October

2.3-2.4

Purchase, installation, and start-up of a new

industrial line – Scale up

MOTULAB/Pandora

Technical report + industrial line

31th October

4.2.1 LCA – phase I TRE Report 31th October

4.2.2 LCA – phase II TRE Report 31th October

5.3 Business Plan CETMA Report 31th October

1.4 2nd progress report CETMA Technical Report 29th November

Deliverables to be delivered to EACI with 2nd PR



Next meeting?

When: January/February 2014

Where: ACCIONA premises (Madrid)

Documents

24 Months Meeting – Tirane, October 1 st, 2013 24 Months Meeting - Tirane, October 1 st, 2013 AGREEMENT NUMBER: ECO/10/277233 EcoPlasBrick Innovative recycled