27910616-Summar-internship-report-on-SBI-Vs-ICICI-bank.docx

7/27/2019 27910616-Summar-internship-report-on-SBI-Vs-ICICI-bank.docx

1/50

1

INDEX

CONTENT PAGE NO

Acknowledgement.............................................................................................. 3

Executive Summary............................................................................................ 4

Indian Bank Industry.......................................................................................... 5

Introduction of SBI............................................................................................. 7

Product & Services .............................................................................................. 12

Management ....................................................................................................... 14

Introduction of ICICI.......................................................................................... 15

History.................................................................................................................. 16

Product & service................................................................................................. 28

SWOT ANALYSIS

SBI....................................................................................................................... 28

ICICI..................................................................................................................... 29

Current Scenario

SBI....................................................................................................................... 30

ICICI..................................................................................................................... 40

Analysis of project............................................................................................... 48

Statement of problem........................................................................................ 49

Research Objective............................................................................................ 50

Significance and scope..................................................................................... 51

Research methodology..................................................................................... 53

Analysis of data................................................................................................. 55


2/50

2

Findings............................................................................................................ 54

Suggestions....................................................................................................... 55

Conclusion......................................................................................................... 56


3/50

3

Executive Summary

In the growing global competition, the productivity of any business concern depends upon the

behavioural aspect of consumers. This topic deals with the customers perceptiontowards

other Advance Product from SBI and ICICI investment. This project report contains 5

different chapters. The report begins with the introduction to company, its area of operation,

its organization structure, its achievements, etc.

The second chapter is the introduction to the Advance Product which gives a brief idea

regarding ADVANCE PRODUCT . It also contains the objectives and limitations of the

project.

The third chapter, methodology adopted in preparing this report is mentioned. It covers the

sample procedure, types of data used and the data collection method.

The fourth chapter comprehensive coverage of forecasting concepts and techniques which

shows the analysis of data through tabulation, computation and graphical representation of

data collected from survey.

The fifth chapter deals with the findings, suggestion & conclusion part which is very much

important after analysis is made.

As we know that only analysis and conclusion is not the end of a research, so in the sixth

chapter the recommendation part is covered which are made after a depth study of the

analysis part of thesis.

In each of the five chapters as described above, every chapter has been scheduled in a

manner so as to enable the reader to appreciate the contents easily. The report is supported

by figures and data wherever necessary with a view to assist the reader in developing a clear

cut understanding of the topic.


4/50

4

I hope this report will be extremely useful for those it is meant. Constructive and healthy

suggestions for improvements of the report will be great fully appreciated.

YOGESH BANSAL


5/50

5

INDIAN BANKING INDUSTRY

Thebanking section will navigate through all the aspects of the Banking System in India. It

will discuss upon the matters with the birth of the banking concept in the country to new

players adding their names in the industry in coming few years.

Thebanker of all banks, Reserve Bank of India (RBI), the IndianBanksAssociation (IBA)

and top 20 banks like IDBI, HSBC, ICICI, ABN AMRO, etc. has been well defined under three

separate heads with one page dedicated to each bank.

However, in the introduction part of the entire banking cosmos, the past has been well

explained under three different heads namely:

History of Banking in India

Nationalisation of Banks in India

Scheduled Commercial Banks in India

The first deals with the history part since the dawn of banking system in India. Government

took major step in the 1969 to put the banking sector into systems and it nationalised 14

private banks in the mentioned year. This has been elaborated in Nationalisationof Banks in

India. The last but not the least explains about the scheduled and unscheduled banks in

India. Section 42 (6) (a) of RBI Act 1934 lays down the condition of scheduled commercial

banks. The description along with a list of scheduled commercial banks are given on this

page.
http://finance.indiamart.com/investment_in_india/banking_india.htmlhttp://finance.indiamart.com/investment_in_india/banking_india.htmlhttp://finance.indiamart.com/investment_in_india/banking_india.htmlhttp://finance.indiamart.com/investment_in_india/banking_india.htmlhttp://finance.indiamart.com/investment_in_india/banking_india.htmlhttp://finance.indiamart.com/investment_in_india/banking_india.html


6/50

6

Introduction of State Bank Of India (SBI)

The origin of the State Bank of Indiagoes back to the first decade of the nineteenth century

with the establishment of the Bank of Calcutta in Calcutta on 2 June 1806. Three years later

the bank received its charter and was re-designed as the Bank of Bengal (2 January 1809). A

unique institution, it was the first joint-stock bank of British India sponsored by the

Government of Bengal. The Bank of Bombay (15 April 1840) and the Bank of Madras (1 July

1843) followed the Bank of Bengal. These three banks remained at the apex of modern

banking in India till their amalgamation as the Imperial Bank of India on 27 January 1921.

Primarily Anglo-Indian creations, the three presidency banks came into existence either as a

result of the compulsions of imperial finance or by the felt needs of local European commerce

and were not imposed from outside in an arbitrary manner to modernise India's economy.

Their evolution was, however, shaped by ideas culled from similar developments in Europe

and England, and was influenced by changes occurring in the structure of both the local

trading environment and those in the relations of the Indian economy to the economy of

Europe and the global economic framework.

The State Bank of India, the countrys oldest Bank and a premier in terms of balance sheet

size, number of branches, market capitalization and profits is today going through a

momentous phase of Change and Transformationthe two hundred year old Public sector

behemoth is today stirring out of its Public Sector legacy and moving with an agility to give

the Private and Foreign Banks a run for their money.


7/50

7

The bank is entering into many new businesses with strategic tie upsPension Funds,

General Insurance, Custodial Services, Private Equity, Mobile Banking, Point of Sale

Merchant Acquisition, Advisory Services, structured products etceach one of these

initiatives having a huge potential for growth.

The Bank is forging ahead with cutting edge technology and innovative new banking models,

to expand its Rural Banking base, looking at the vast untapped potential in the hinterland and

proposes to cover 100,000 villages in the next two years.

It is also focusing at the top end of the market, on whole sale banking capabilities to provide

Indias growing mid / large Corporate with a complete array of products and services. It is

consolidating its global treasury operations and entering into structured products and

derivative instruments. Today, the Bank is the largest provider of infrastructure debt and the

largest arranger of external commercial borrowings in the country. It is the only Indian bank

to feature in the Fortune 500 list.

The Bank is changing outdated front and back end processes to modern customer friendly

processes to help improve the total customer experience. With about 8500 of its own 10000

branches and another 5100 branches of its Associate Banks already networked, today it

offers the largest banking network to the Indian customer. The Bank is also in the process of

providing complete payment solution to its clientele with its over 8500 ATMs, and other

electronic channels such as Internet banking, debit cards, mobile banking, etc.


8/50

8

With four national level Apex Training Colleges and 54 learning Centres spread all over the

country the Bank is continuously engaged in skill enhancement of its employees. Some of

the training programes are attended by bankers from banks in other countries.

The bank is also looking at opportunities to grow in size in India as well as Internationally. It

presently has 82 foreign offices in 32 countries across the globe. It has also 7 Subsidiaries in

IndiaSBI Capital Markets, SBICAP Securities, SBI DFHI, SBI Factors, SBI Life and SBI

Cards- forming a formidable group in the Indian Banking scenario. It is in the process of

raising capital for its growth and also consolidating its various holdings.

Throughout all this change, the Bank is also attempting to change old mindsets, attitudes and

take all employees together on this exciting road to Transformation. In a recently concluded

mass internal communication programme termed Parivartan the Bank rolled out over 3300

two day workshops across the country and covered over 130,000 employees in a period of

100 days using about 400 Trainers, to drive home the message of Change and

inclusiveness. The workshops fired the imagination of the employees with some other banks

in India as well as other Public Sector Organizations seeking to emulate the Program.

An important turning point in the history of State Bank of India is the launch of the first Five

Year Plan of independent India, in 1951. The Plan aimed at serving the Indian economy in

general and the rural sector of the country, in particular. Until the Plan, the commercial banks

of the country, including the Imperial Bank of India, confined their services to the urban

sector. Moreover, they were not equipped to respond to the growing needs of the economic

revival taking shape in the rural areas of the country. Therefore, in order to serve the


9/50

9

economy as a whole and rural sector in particular, the All India Rural Credit Survey

Committee recommended the formation of a state-partnered and state-sponsored bank.

The All India Rural Credit Survey Committee proposed the take over of the Imperial Bank of

India, and integrating with it, the former state-owned or state-associate banks. Subsequently,

an Act was passed in the Parliament of India in May 1955. As a result, the State Bank of

India (SBI) was established on 1 July 1955. This resulted in making the State Bank of India

more powerful, because as much as a quarter of the resources of the Indian banking system

were controlled directly by the State. Later on, the State Bank of India (Subsidiary Banks) Act

was passed in 1959. The Act enabled the State Bank of India to make the eight former State-

associated banks as its subsidiaries.

The State Bank of India emerged as a pacesetter, with its operations carried out by the 480

offices comprising branches, sub offices and three Local Head Offices, inherited from the

Imperial Bank. Instead of serving as mere repositories of the community's savings and

lending to creditworthy parties, the State Bank of India catered to the needs of the

customers, by banking purposefully. The bank served the heterogeneous financial needs of

the planned economic development.

Branches

The corporate center of SBI is located in Mumbai. In order to cater to different functions,

there are several other establishments in and outside Mumbai, apart from the corporate

center. The bank boasts of having as many as 14 local head offices and 57 Zonal Offices,

located at major cities throughout India. It is recorded that SBI has about 10000 branches,

well networked to cater to its customers throughout India.


10/50

10

ATM Services

SBI provides easy access to money to its customers through more than 8500 ATMs in India.

The Bank also facilitates the free transaction of money at the ATMs of State Bank Group,

which includes the ATMs of State Bank of India as well as the Associate BanksState Bank

of Bikaner & Jaipur, State Bank of Hyderabad, State Bank of Indore, etc. You may also

transact money through SBI Commercial and International Bank Ltd by using the State Bank

ATM-cum-Debit (Cash Plus) card.

Subsidiaries

The State Bank Group includes a network of eight banking subsidiaries and several non-

banking subsidiaries. Through the establishments, it offers various services including

merchant banking services, fund management, factoring services, primary dealership in

government securities, credit cards and insurance.

The eight banking subsidiaries are:

State Bank of Bikaner and Jaipur (SBBJ)

State Bank of Hyderabad (SBH)

State Bank of India (SBI)

State Bank of Indore (SBIR)

State Bank of Mysore (SBM)

State Bank of Patiala (SBP)

State Bank of Saurashtra (SBS)

State Bank of Travancore (SBT)


11/50

11

Products And Services

Personal Banking

SBI Term Deposits SBI Loan For Pensioners

SBI Recurring Deposits Loan Against Mortgage Of Property

SBI Housing Loan Loan Against Shares & Debentures

SBI Car Loan Rent Plus Scheme

SBI Educational Loan Medi-Plus Scheme

Other Services

Agriculture/Rural Banking

NRI Services

ATM Services

Demat Services

Corporate Banking

Internet Banking

Mobile Banking

International Banking

Safe Deposit Locker

RBIEFT

E-Pay

E-Rail

SBI Vishwa Yatra Foreign Travel Card

Broking Services

Gift Cheques


12/50

12

The CNN IBN, Network 18 recognized this momentous transformation journey, the State

Bank of India is undertaking, and has awarded the prestigious Indian of the YearBusiness,

to its Chairman, Mr. O. P. Bhatt in January 2008

INVESTMENT

MUTUAL FUNDS

EQUITY SCHEMES

DEBT SCHEMES

BALANCED SCHEMES

EXCHANGE TREADED SCHEMES

LIFE INSURANCES

Unit Linked Products: Pension Products, Pure

Protection Products, Protection cum Savings Products,

Money Back Scheme Products: SBI Life - SARAL

ULIP Protection Plans, Specialized Term Insurance:

Retirement Solutions, SBI Life - Swadhan (Group), SBI

Life - Dhanaraksha Plus,SBI Life - Grameen Shakti,

Health Products.

SBI Mutual Fundis Indias largest bank sponsored mutual fund and has an enviable

track record in judicious investments and consistent wealth creation.

The fund traces its lineage to SBI - Indias largest banking enterprise. The institution has

grown immensely since its inception and today it is India's largest bank, patronised by over

80% of the top corporate houses of the country.

SBI Mutual Fund is a joint venture between the State Bank of India and Socit Gnrale

Asset Management, one of the worlds leading fund management companies that

manages over US$ 500 Billion worldwide.


13/50

13

Mumbai, August26,2008SBI Life Insurancehas achieved a unique distinction of

ranking third globally in terms of number of Million Dollar Round Table (MDRT) members. Of

the 40,000 SBI Life Insurance Advisors, 1,662 have qualified for the prestigious MDRT

membership. Among these, 124 qualified for Court of Table (COTs) and 20 for Top of Table

(TOTs).

RANK COMPANY NAME COUNTRY 2008 MEMBERS

1 Samsung Life Ins Korea 2,486

2 New York Life USA 2,167

3 SBI Life Insurance India 1,662

4 Northwestern Mutual USA 1,411

5 AIA-Hong Kong Hong Kong 1,159

11 LIC of India India 595

14 HDFC Standard Life India 536

22 Max New York Life India 343

68 ICICI Pru India 125

69 Birla Sunlife India 124


14/50

14

INTRODUCTION OF ICICI BANK

ICICI Group offers a wide range of banking products and financial services to corporate and retail

customers through a variety of delivery channels and through its specialised group companies,

subsidiaries and affiliates in the areas of personal banking, investment banking, life and general

insurance, venture capital and asset management. With a strong customer focus, the ICICI Group

Companies have maintained and enhanced their leadership position in their respective sectors.

ICICI Bank is India's second-largest bank with total assets of Rs. 3,793.01 billion (US$ 75 billion) at

March 31, 2009 and profit after tax Rs. 37.58 billion for the year ended March 31, 2009. The Bank

has a network of 1,451 branches and about 4,721 ATMs in India and presence in 18 countries.

HISTORY

1955:

The Industrial Credit and Investment Corporation of India Limited (ICICI) incorporated

at the initiative of the World Bank, the Government of India and representatives of

Indian industry, with the objective of creating a development financial institution for

providing medium-term and long-term project financing to Indian businesses.

Mr.A.Ramaswami Mudaliar elected as the first Chairman of ICICI Limited.

ICICI emerges as the major source of foreign currency loans to Indian industry.

Besides funding from the World Bank and other multi-lateral agencies, ICICI was also

among the first Indian companies to raise funds from international markets.
http://www.icicibank.com/http://www.icicibank.com/


15/50

15

1956:

ICICI declared its first dividend of 3.5%

1961:

The first West German loan of DM 5 million from Kredianstalt obtained

1967:

ICICI made its first debenture issue for Rs.6 crore, which was oversubscribed

1972:

The second entity in India to set up merchant banking services

1977:

ICICI sponsored the formation of Housing Development Finance Corporation.

Managed its first equity public issue

1986:

ICICI became the first Indian institution to receive ADB Loans.

ICICI, along with UTI, set up Credit Rating Information Services of India Limited,

India's first professional credit rating agency.

ICICI promotes Shipping Credit and Investment Company of India Limited

1993:

Promoted TDICI - India's first venture capital company


16/50

16

1994:

ICICI Securities and Finance Company Limited in joint venture with J. P. Morgan set

up

1996:

ICICI Asset Management Company set up.

ICICI Bank set up.

ICICI Ltd became the first company in the Indian financial sector to raise GDR

2000:

ICICI launched retail finance - car loans, house loans and loans for consumer

durables.

ICICI becomes the first Indian Company to list on the NYSE through an issue of

American Depositary Shares

2001:

ICICI Bank became the first commercial bank from India to list its stock on NYSE.

ICICI Bank announces merger with Bank of Madura.

The Boards of ICICI Ltd and ICICI Bank approved the merger of ICICI with ICICI Bank.

2002: ICICI Ltd merged with ICICI Bank Ltd to create India's second largest bank in

terms of assets.

ICICI assigned higher than sovereign rating by Moody's. : ICICI Bank launched India's

first CDO (Collateralised Debt Obligation) Fund named Indian Corporate Collateralised

Debt Obligation Fund (ICCDO Fund). "E Lobby", a self-service banking centre

naugurated in Pune. It was the first of its kind in India.


17/50

17

ICICI Bank launched Private Banking.

1100-seat Call Centre set up in Hyderabad

ICICI Bank Home Shoppe, the first-ever permanent aggregation and display of

housing projects in the county, launched in Pune, ATM-on-Wheels, India's first mobile

ATM, launched in Mumbai.

2003:

The first Integrated Currency Management Centre launched in Pune.

ICICI Bank announced the setting up of its first ever offshore branch in Singapore.

The first offshore banking unit (OBU) at Seepz Special Economic Zone, Mumbai,

launched.

ICICI Bank's representative office inaugurated in Dubai.

Representative office set up in China.

ICICI Bank's UK subsidiary launched.

India's first ever "Visa Mini Credit Card", a 43% smaller credit card in dimensions

launched.

ICICI Bank subsidiary set up in Canada.

Temasek Holdings acquired 5.2% stake in ICICI Bank.

ICICI Bank became the market leader in retail credit in India.

2005:

ICICI Bank and CNBC TV 18 announced India's first ever awards recognising the

achievements of SMEs, a pioneering initiative to encourage the contribution of Small

and Medium Enterprises to the growth of Indian economy.

ICICI Bank opened its 500th branch in India.


18/50

18

ICICI Bank introduced partnership model wherein ICICI Bank would forge an alliance

with existing micro finance institutions (MFIs). The MFI would undertake the

promotional role of identifying, training and promoting the micro-finance clients and

ICICI Bank would finance the clients directly on the recommendation of the MFI.

ICICI Bank introduced 8-8 Banking wherein all the branches of the Bank would remain

open from 8a.m. to 8 p.m. from Monday to Saturday.

ICICI Bank introduced the concept of floating rate for home loans in India.

First rural branch and ATM launched in Uttar Pradesh at Delpandarwa, Hardoi.

Free for Life" credit cards launched wherein annual fees of all ICICI Bank Credit Cards

were waived off.

ICICI Bank and Visa jointly launched mChqa revolutionary credit card on the mobile

phone.

Private Banking Masters 2005, a nationwide Golf tournament for high networth clients

of the private banking division launched. This event is the largest domestic invitation

amateur golf event conducted in India.

First Indian company to make a simultaneous equity offering of $1.8 billion in India,

the United States and Japan.

Acquired Ivestitsionno Kreditny Bank of Russia.

ICICI Bank became the largest bank in India in terms of its market capitalisation

2007:

Introduced a new product - 'NRI smart save Deposits'a unique fixed deposit scheme

for nonresident Indians.

Representative offices opened in Thailand, Indonesia and Malaysia.


19/50

19

ICICI Bank became the largest retail player in the market to introduce a biometric

enabled smart card that allow banking transactions to be conducted on the field. A

low-cost solution, this became an effective delivery option for ICICI Bank's micro

finance institution partners.

Financial counselling centre Disha launched. Disha provides free credit counseling,

financial planning and debt management services.

Bhoomi puja conducted for a regional hub in Hyderabad, Andhra Pradesh.

ICICI Bank's USD 2 billion 3-tranche international bond offering was the largest bond

offering by an Indian bank.

Sangli Bank amalgamated with ICICI Bank.

ICICI Bank raised Rs 20,000 crore (approx $5 billion) from both domestic and

international markets through a follow-on public offer.

ICICI Bank's GBP 350 million international bond offering marked the inaugural deal in

the sterling market from an Indian issuer and also the largest deal in the sterling

market from Asia.

Launched India's first ever jewellery card in association with jewelry major Gitanjali

Group.

ICICI Bank became the first bank in India to launch a premium credit card -- The Visa

Signature Credit Card.

Foundation stone laid for a regional hub in Gandhinagar, Gujarat.

Introduced SME Toolkit, an online resource centre, to help small and medium

enterprises start, finance and grow their business.

ICICI Bank signed a multi-tranche dual currency US$ 1.5 billion syndication loan

agreement in Singapore.


20/50

20

ICICI Bank became the first private bank in India to offer both floating and fixed rate

on car loans, commercial vehicles loans, construction equipment loans and

professional equipment loans.

In a first of its kind, nation wide initiative to attract bright graduate students to pursue a

career in banking, ICICI Bank launched the "Probationary Officer Programme".

Launched Bank@home services for all savings and current a/c customers residing in

India.

ICICI Bank Eurasia LLC inaugurated its first branch at St Petersburg, Russia.

2008:

ICICI Bank enters US, launches its first branch in New York.

ICICI Bank enters Germany, opens its first branch in Frankfurt.

ICICI Bank launched iMobile, a breakthrough innovation in banking where practically

all internet banking transactions can now be simply done on mobile phones.

ICICI Bank concluded India's largest ever securitisation transaction of a pool of retail

loan assets aggregating to Rs. 48.96 billion (equivalent of USD 1.21 billion) in a multi-

tranche issue backed by four different asset categories. It is also the largest deal in

Asia (ex-Japan) in 2008 till date and the second largest deal in Asia (ex-Japan &

Australia) since the beginning of 2007.


21/50

21

BANK SERVICES

Corporate Banking

o Transaction Banking

o Treasury Banking

o Investment Banking

o Capital Markets

o Custodial Services

o Rural & Agri Banking

o

Structured Finance

o Technology Finance

Business Banking

o Current Account

o Business Loans

o Forex

o Trade

o Cash Management Services

NRI Banking

o Money Transfer

o Bank Accounts

o Investment

o Property Solutions

o Insurance

o Loans
http://www.icicigroupcompanies.com/corporate_banking.htmlhttp://ebusiness.icicibank.com/imarkets/products/Transaction_Banking.asp?prod=trbkhttp://ebusiness.icicibank.com/imarkets/products/treasury_banking.asp?prod=tsbkhttp://ebusiness.icicibank.com/imarkets/products/investment_banking.asp?prod=invbhttp://ebusiness.icicibank.com/imarkets/products/capital_markets.asp?prod=capmhttp://ebusiness.icicibank.com/imarkets/products/security_market.asp?prod=secmhttp://ebusiness.icicibank.com/imarkets/products/rural_agri_banking.asp?prod=rabkhttp://ebusiness.icicibank.com/imarkets/products/corporate_finance.asp?prod=confhttp://www.icicigroupcompanies.com/sme.htmlhttp://www.sme.icicibank.com/Product_Roaming.aspx?pid=%C2%A4shttp://www.sme.icicibank.com/SimpleBussinessLoans.aspx?pid=%C3%83?%7fIhttp://www.sme.icicibank.com/Forex_FX.aspx?pid=%C3%89~http://www.sme.icicibank.com/Trade_LetterOC.aspx?pid=%C3%A2%C2%B1%C3%A4%C2%AEhttp://www.sme.icicibank.com/Services_CashMS.aspx?pid=%C2%A9x-bhttp://www.icicigroupcompanies.com/nri_services.htmlhttp://www.icicibank.com/pfsuser/icicibank/ibank-nri/nrinewversion/m2i.htmhttp://www.icicibank.com/pfsuser/icicibank/ibank-nri/nrinewversion/Accounts.htmhttp://www.icicibank.com/pfsuser/icicibank/ibank-nri/nrinewversion/investments.htmhttp://www.icicibank.com/pfsuser/icicibank/ibank-nri/nrinewversion/home_loans.htmhttp://www.icicibank.com/pfsuser/icicibank/ibank-nri/nrinewversion/Insurance.htmhttp://www.icicibank.com/pfsuser/icicibank/ibank-nri/nrinewversion/loans_fd.htmhttp://www.icicibank.com/pfsuser/icicibank/ibank-nri/nrinewversion/loans_fd.htmhttp://www.icicibank.com/pfsuser/icicibank/ibank-nri/nrinewversion/Insurance.htmhttp://www.icicibank.com/pfsuser/icicibank/ibank-nri/nrinewversion/home_loans.htmhttp://www.icicibank.com/pfsuser/icicibank/ibank-nri/nrinewversion/investments.htmhttp://www.icicibank.com/pfsuser/icicibank/ibank-nri/nrinewversion/Accounts.htmhttp://www.icicibank.com/pfsuser/icicibank/ibank-nri/nrinewversion/m2i.htmhttp://www.icicigroupcompanies.com/nri_services.htmlhttp://www.sme.icicibank.com/Services_CashMS.aspx?pid=%C2%A9x-bhttp://www.sme.icicibank.com/Trade_LetterOC.aspx?pid=%C3%A2%C2%B1%C3%A4%C2%AEhttp://www.sme.icicibank.com/Forex_FX.aspx?pid=%C3%89~http://www.sme.icicibank.com/SimpleBussinessLoans.aspx?pid=%C3%83?%7fIhttp://www.sme.icicibank.com/Product_Roaming.aspx?pid=%C2%A4shttp://www.icicigroupcompanies.com/sme.htmlhttp://ebusiness.icicibank.com/imarkets/products/corporate_finance.asp?prod=confhttp://ebusiness.icicibank.com/imarkets/products/rural_agri_banking.asp?prod=rabkhttp://ebusiness.icicibank.com/imarkets/products/security_market.asp?prod=secmhttp://ebusiness.icicibank.com/imarkets/products/capital_markets.asp?prod=capmhttp://ebusiness.icicibank.com/imarkets/products/investment_banking.asp?prod=invbhttp://ebusiness.icicibank.com/imarkets/products/treasury_banking.asp?prod=tsbkhttp://ebusiness.icicibank.com/imarkets/products/Transaction_Banking.asp?prod=trbkhttp://www.icicigroupcompanies.com/corporate_banking.html


22/50

22

INSURANCE & INVESTMENT

Life Insurance

o Life Insurance

o Retirement Solutions

o Health Solutions

o Education Solutions

General Insurance

o Health Insurance

o Overseas Travel Insurance

o

Student Medical Insurance

o Motor Insurance

o Home Insurance

Securities

o Corporate Finance

o Primary Dealership

o Institutional Equities

o Retail Equities

Mutual Fund

o Our Funds

o Performance Analyser

o Systematic Investing

o Compare Schemes
http://www.icicigroupcompanies.com/life_insurance.htmlhttp://www.iciciprulife.com/public/Life-plans/Plan-Life-need.htmhttp://www.iciciprulife.com/public/Retirement-Plans/Retirement-Plans-Need.htmhttp://www.iciciprulife.com/public/Health-plans/Health.htmhttp://www.iciciprulife.com/public/Life-plans/Education-Insurance-Plans.htmhttp://www.iciciprulife.com/public/Life-plans/Education-Insurance-Plans.htmhttp://www.icicigroupcompanies.com/general_insurance.htmlhttp://www.icicilombard.com/app/ilom-en/Personalproducts/Health.aspxhttp://www.icicilombard.com/app/ilom-en/PersonalProducts/Travel.aspxhttp://www.icicilombard.com/app/ilom-en/PersonalProducts/Travel.aspxhttp://www.icicilombard.com/app/ilom-en/Personalproducts/Motor.aspxhttp://www.icicilombard.com/app/ilom-en/PersonalProducts/Home/Silver_plan.aspxhttp://www.icicilombard.com/app/ilom-en/PersonalProducts/Home/Silver_plan.aspxhttp://www.icicigroupcompanies.com/securities.htmlhttp://www.icicisecurities.com/ASP/corpporatefinance/index.htmhttp://www.icicisecurities.com/ASP/fixedincome/index.htmhttp://www.icicisecurities.com/ASP/equity/index.htmhttp://www.icicisecurities.com/ASP/Retail_equity/index.htmhttp://www.icicisecurities.com/ASP/Retail_equity/index.htmhttp://www.icicigroupcompanies.com/mutual_funds.htmlhttp://www.icicipruamc.com/asp/amc/ourfunds/fundfacts.asphttp://www.icicipruamc.com/asp/amc/ourfunds/schemeperf-te.asphttp://www.icicipruamc.com/asp/amc/ourfunds/systematic_inv.asphttp://www.icicipruamc.com/asp/amc/ourfunds/comparescheme.asphttp://www.icicipruamc.com/asp/amc/ourfunds/comparescheme.asphttp://www.icicipruamc.com/asp/amc/ourfunds/comparescheme.asphttp://www.icicipruamc.com/asp/amc/ourfunds/systematic_inv.asphttp://www.icicipruamc.com/asp/amc/ourfunds/schemeperf-te.asphttp://www.icicipruamc.com/asp/amc/ourfunds/fundfacts.asphttp://www.icicigroupcompanies.com/mutual_funds.htmlhttp://www.icicisecurities.com/ASP/Retail_equity/index.htmhttp://www.icicisecurities.com/ASP/equity/index.htmhttp://www.icicisecurities.com/ASP/fixedincome/index.htmhttp://www.icicisecurities.com/ASP/corpporatefinance/index.htmhttp://www.icicigroupcompanies.com/securities.htmlhttp://www.icicilombard.com/app/ilom-en/PersonalProducts/Home/Silver_plan.aspxhttp://www.icicilombard.com/app/ilom-en/Personalproducts/Motor.aspxhttp://www.icicilombard.com/app/ilom-en/PersonalProducts/Travel.aspxhttp://www.icicilombard.com/app/ilom-en/PersonalProducts/Travel.aspxhttp://www.icicilombard.com/app/ilom-en/Personalproducts/Health.aspxhttp://www.icicigroupcompanies.com/general_insurance.htmlhttp://www.iciciprulife.com/public/Life-plans/Education-Insurance-Plans.htmhttp://www.iciciprulife.com/public/Health-plans/Health.htmhttp://www.iciciprulife.com/public/Retirement-Plans/Retirement-Plans-Need.htmhttp://www.iciciprulife.com/public/Life-plans/Plan-Life-need.htmhttp://www.icicigroupcompanies.com/life_insurance.html


23/50

23

INVESTOR RELATIONS

It is ICICI Group's belief that all stakeholders should have access to complete

information regarding its position to enable them to accurately assess its future

potential. ICICI Group regularly publishes information on its operations and various

initiatives for its investors.

Annual Reports

Investor Presentations

Quarterly Financial Results

Share price and ownership

SEC Filings

Credit Ratings

Investor FAQs
http://www.icicibank.com/pfsuser/aboutus/investorelations/annualreport/icicibank/annualreport.htmhttp://www.icicibank.com/pfsuser/aboutus/investorelations/investorpresentation/investorpresentation.htmhttp://www.icicibank.com/pfsuser/aboutus/resultsann/webcast.htmhttp://www.icicibank.com/pfsuser/aboutus/investorelations/shareownership/shareownership.htmhttp://www.icicibank.com/pfsuser/aboutus/investorelations/secfilings/secfilings.htmhttp://www.icicibank.com/pfsuser/aboutus/investorelations/creditratings/creditratings.htmhttp://www.icicibank.com/pfsuser/aboutus/investorelations/faqs/faqs.htmhttp://www.icicibank.com/pfsuser/aboutus/investorelations/faqs/faqs.htmhttp://www.icicibank.com/pfsuser/aboutus/investorelations/creditratings/creditratings.htmhttp://www.icicibank.com/pfsuser/aboutus/investorelations/secfilings/secfilings.htmhttp://www.icicibank.com/pfsuser/aboutus/investorelations/shareownership/shareownership.htmhttp://www.icicibank.com/pfsuser/aboutus/resultsann/webcast.htmhttp://www.icicibank.com/pfsuser/aboutus/investorelations/investorpresentation/investorpresentation.htmhttp://www.icicibank.com/pfsuser/aboutus/investorelations/annualreport/icicibank/annualreport.htm


24/50

24

COMPARISON OF SBI AND ICICI BANK

(Figures in Rs. (crores))


25/50

25

SWOT ANALYSIS OF SBI

Strength/ Opportunities:

The growth for SBI in the coming years is likely to be fueled by the following factors:

Continued effort to increase low cost deposit would ensure improvement in NIMs and

hence earnings.

Growing retail & SMEs thrust would lead to higher business growth.

Strong economic growth would generate higher demand for funds pursuant to higher

corporate demand for credit on account of capacity expansion.

Weakness/ Threats:

The risks that could ensue to SBI in time to come are as under:

SBI is currently operating at a lowest CAR. Insufficient capital may restrict the growth

prospects of the bank going forward.

Stiff competition, especially in the retail segment, could impact retail growth of SBI

and hence slowdown in earnings growth.

Contribution of retail credit to total bank credit stood at 26%. Significant thrust on

growing retail book poses higher credit risk to the bank.

Delay in technology upgradation could result in loss of market shares.

Management indicated a likely pension shortfall on account of AS-15 to be close to

Rs50bn.

Slow down in domestic economy would pose a concern over credit off-take thereby

impacting earnings growth.


26/50

26

SWOT ANALYSIS OF ICICI BANK

STRENGHTS:

1) Online Services: ICICI Bank provides online services of all its banking

facilities. It also provides D-Mart account facilities on-line, so a person can

access his account from anywhere he is.

[D-Mart is a dematerialized account opened by a salaried person for purchase

& sale of shares of different companies.]

2) Advanced Infrastructure: Branches of ICICI Bank are well equipped with

advanced technology to provide the customers with taster banking services. All

the computerized machines are located in suitable manner & are very useful to

the customers & staff of the bank.

3) Friendly Staff: The staff of ICICI Bank in all branches is very friendly & help

the customers in all cases. They provide faster services along with bonding &

personal relationship with the customers.

4) 12 hrs. Banking services: Compared to other bank ICICI bank provides long

hrs. of services i.e. 8-8 services to the customers. This service is one of its kind

& is very helpful for the customers who are in urgent need of money.


27/50

27

5) Other Facilities to the Customers & Employees: ICICI Bank also provides

other facilities like drinking water facilities, proper sitting arrangements to the

customers. And there are also proper Ventilation & sanitary facilities for the

employees of the bank.

6) Late night ATM services: ICICI bank provides late night ATM services to the

customers. The ATM centers of ICICI bank works even after 11:00pm. at night

in certain branches.

Weakness:

1) High Bank Service Charges: ICICI bank charges highly to customers for

the services provided by them when compared to other bank & that is why it

is only in the reach of higher class of society.

2) Less Credit Period: ICICI bank provides credit facilities but only upto

limited period. Even when the credit period is not over it sends reminder

letters to the customers which may annoy them.

OPPORTUNITIES:

1) BankInsurance services: The bank should also provide insurance services.

That means the bank can have a tie-up with a insurance company. The bank


28/50

28

will advertise & promote the different policies introduced by the insurance

company & convince their customers to buy insurance policies.

2) Increase in percentage of Returns on increase: The bank should provide

higher returns on deposits in comparison of the present situation. This will also

upto large extent help the bank earn profits & popularity.

3) Recruit professionally guided students: Bank & Insurance is a special non-aid

course where the students specialize in the functioning & services of the bank &

also are knowledge about various tax policies. The bank can recruit these

students through tie-ups with colleges. Such students will surely prove as an

asset to the bank.

4) Associate with social cause: The bank can also associate itself with social

causes like providing relief aid patients, funding towards natural calamities. But

this falls in the 4thquadrant so the bank should neglect it.

THREATS

1) Competition: ICICI Bank is facing tight competition locally as well as

internationally. Bank like CITI Bank, HSBC, ABM, Standered Chartered, HDFC

also provide equivalent facilities like ICICI do and also ICICI do not have

consistency in its international operation.

2) Net Services: ICICI Bank provides all kind of services on-line. There can be

easy access to the e-mail ids of the customers through wrong people. The


29/50

29

confidential information of the customers can be leaked easily through the e-

mail ids.

3) Decentralized Management: Each branch manager is given the authority of

taking decisions in their respective branches. The decisions made by different

managers are diverse and any one wrong decision can laid to heavy losses to

the bank.

4) No Proper Facilities To Uneducated customers: ICICI Bank provides all

services through electronic computerized machines. This creates problems to

the less educated people. But this threat falls in the 4thquadrant so its

negligible. The company can avoid this threat.


30/50

30

CURRENT SCENARIO

STATE BANK OF INDIA

FINANCIAL PERFORMANCE REVIEW 2011-2012

Net Profit increased from Rs.8265 crores in FY 2011 to Rs. 11707 crores in FY 2012.

(41.66% YOY growth).

Operating Profit increased from Rs. 25336 crores in FY 2011 to Rs. 31574 crores in

FY 2012. (24.62% YOY growth).

Capital Adequacy Ratio of the bank increased from 11.98% in FY 2011 to 13.86% in

FY 2012.

Net Interest Income increased from Rs. 32526 crores in FY 2011 to Rs 43291 crores

in FY 2012. (33.10% YOY growth).

Net Interest Margin(Whole Bank) increased from 3.32% in FY 2011 to 3.85% in FY

2012. Domestic NIM increased from 3.63% in FY 2011 to 4.17% in FY 2012.

Dividend of Rs. 35 per share was proposed for the year ended on 31stMarch 2012.

Deposits of the bank increased from Rs. 9,33,933 crores in FY 2011 to 10,43,647

crores in FY 2012, a growth of 11.75%.

Savings Bank Deposits increased from Rs. 3,23,394 crores in FY 2011 to Rs.

3,59,847 crores in FY 2012, a growth of 11.27% YOY.

Gross advances increased from Rs. 7,71,802 crores in FY 2011 to Rs.8,93,613 crores

in FY 2012, a growth of 15.78%.

Large Corporate advances increased from Rs.1,08,741 crores in Mar 11 to

Rs.1,25,023 crores in Mar 12 (14.97%. YOY growth).


31/50

31

Mid-Corporate Advances increased from Rs.1,57,566 crores in Mar 11 to

Rs.1,67,639 crores in Mar 12 (6.39% YOY growth).

Retail advances increased from Rs.1,64,576 crores in FY to Rs.1,82,427 crores in

Mar 12 (10.85% YOY growth).

Home loans increased from Rs.89,913 crores in FY to Rs.1,02,739 crores in Mar 12

(14.26% YOY growth). Auto Loans increased by 20.94% YOY and Education Loans

increased by 13.20% YOY.

SME Advances increased from Rs. 1,19,676 crores in FY to Rs.1,39,17 crores in

FY(16.29%YOY growth).

Agri advances increased from Rs.94,826 crores in FY to Rs.1,16,910 crores in FY


International advances increased from Rs.1,09,358 Rs.1,35,724 crores in Mar 12


PERFORMANCE OF SBI ASSOCIATES AND SUBSIDIARIES

Operating Profit of Associate Banks increased from Rs. 7,569 crores in

FY 2011 to Rs. 8,214 crores in FY 2012.

The SBI Life Insurance Company Ltd. Has posted a profit after tax of Rs.

556 crores a YOY growth of 52%.

SBI cards & Payment Services Pvt. Ltd.s Profit after tax increased to Rs.

38 crores a YOY growth of 434%.


32/50

32

PROFIT AND LOSS ACCOUNT OF SBI

For the year ended on 31stMarch, 2012.


33/50

33

ICICI BANK

FINANCIAL PERFORMANCE REVIEW 2011-2012

28.9% increase in consolidated profit after tax from Rs. 45.25bn in 9M-

2011 (April-December 2010) to Rs. 58.33bn in 9M-2012(April-December

2011).

23.4% increase in standalone profit after tax from Rs. 36.99bn in 9M

(April-December 2010) to Rs. 45.63bn in 9M-2012(April-December 2011).

Net Interest Income increased by 17.3%(YOY), net interest margin at

2.70%.

4.7% increase in fee income (YOY).

Other income increased from Rs. 1.03bn in Q3-2011 to Rs. 2.56bn in Q3-

2012.

26.7% reduction in provisions in 9M-2012.

Advances increased by 19.1% (YOY) to Rs. 2461.57bn at 31stDecember,

2011.

CASA Ratio at 43.6% at 31stDecember, 2011. Average CASA Ratio at

39.0% in Q3-2012.

Net NPA Ratio decreased to 0.70% at 31stDecember,2011 from 0.80% at

30thSeptember, 2011.


34/50

34

Total Loan Book increased from Rs. 2340bn in September 2011 to Rs.

2462bn in December 2011.

Retail loans increased from Rs. 819bn in September 2011 to Rs. 824bn in

December 2011.

Credit/ deposit ratio of 71.1% on the domestic balance sheet at 31st

December, 2011.

6.6% increase in consolidated profit after tax from Rs. 20.39bn in Q3-

2011 to Rs. 21.74bn in Q3-2012.

Profit after tax increased to Rs.10.56bn for 9M-2012 from Rs. 5.13bn for

9M-2012.

Market share based on Gross Weighted received premium was 6.3% for

April-December 2011.

Market share based on Retail Weighted received premium was 9.6% for

April-December 2011.


35/50

35

BALANCE SHEET OF ICICI BANK



36/50

36

PROFIT AND LOSS ACCOUNT OF ICICI BANK



37/50

37

ANALYSIS OF THIS PROJECT

I have taken two banks one from Public Sector Second from Private

Sector.

Statement of problem

SBI and ICICI want to know about the customer perception about the investment.

To find out what kind of service provide by the competitors in advance product &

investment policy.

To find out the need of the customer and hence formulate the strategy to level the

economy in the society.

How the products & investments are helping the customer.

To know the utility of the product & investment.

To find out the need of the customer and introduce new product & investment or

facilitate new service in existing product .

ICICI bank are facing US recession thatsway his loose profitability.

Due to this bad news icici bank want to mantain customer loyalty.

To find out the need of the customer and introduce new product & investment or

facilitate new service in existing product .

How to change customer perception


38/50

38

Research objectives

Summer Internship Project gives a practical exposure and helps in acquiring the on road

skills.

What is difference between SBI AND ICICI BANK.

How to invest money in Mutual Funds, ULIP, INSURANCE etc.

First and foremost objective is to find out the reasons for using of Advance Product

from SBI or ICICI BANK.

To find out the services that other bank given to their customer.

To generate the leads through the survey.

To sort out the prospective leads from the data I have collected through the survey.

To build the relationship with the customers and to follow up them, make sure that

they are satisfied with the products.

To maintain good relationship with the corporate employees.

To get more references from the customers and generate new leads by following a

chain process.

To place SBI Advance Product ahead of the competitors also ICICI.

To find out the customer awareness on booming Advance Product market and to find

out the using patterns of the people.

To know where should invest money.

To make the customer aware of the benefits of the product and convince him to go for

SBI & ICICIsAdvance Product & Service.


39/50

39

Significance and scope

The geographical scope of the study is restricted to Chandigarh only with sample size

of 200 people.

All the analysis and suggestions are based on the analysis of the both primary and

secondary data.

There fore the scope of the study revolves around the following aspects:-

Consumer perception towards Advance Product & Investment

Consumer awareness about Advance Product scheme & Share and its benefit.

Aware the Bank about the customer problems, especially in case of Share

Marker.

Research methodology

Research methodology is a methodology for collecting all sorts of information & data

pertaining to the subject in question. The objective is to examine all the issues involved &

conduct situational analysis. The methodology includes the overall research design, sampling

procedure & fieldwork done & finally the analysis procedure. The methodology used in the

study consistent of sample survey using both primary & secondary data. The primary data

has been collected with the help of questionnaire as well as personal observation book,

magazine; journals have been referred for secondary data. The questionnaire has been

drafted & presented by the researcher himself.

Sample Size:

Sample of 200 people was taken into study, and their data was collected


40/50

40

Sampling Technique:

To study the Project, a Simple Random Sampling technique is used.

Data Collection:

Collection of data is done by

Secondary Data & through

Questionnaire

i.e., Primary data was collected through Questionnaire.

Data Analysis:

After data collection, Im able to analyze customers views, ideas and opinionsrelated

to Advance Product & investment and about SBI & ICICI .

Data Interpretation:

Interpretation of data is done by using statistical tools like Pie diagrams,

Bar graphs, and also using quantitative techniques (by using these techniques)

accurate information is obtained.

Classification & tabulation of data:

The data thus collected were classified according to the categories, counting sheets &

the summary tables were prepared. The resultant tables were one dimensional, two

dimensional.

Statistical tools used for analysis:

Out of the total respondents, the respondents who responded logically were taken

into account while going into statistical details & analysis of data. The tools that have


41/50

41

been used for analyzing data & inference drawing are mainly statistical tools like

percentage, ranking, averages, etc.

As per questionnaire and market surveys I have find out different responses from different

people. According to their responses I analyze the findings and draw certain remarks.


42/50

42

Analysis of data

GRAPHICAL REPRESENTATION OF DATA

Q1. On which bank you depend for your regular transaction?

SBI 60 % (120)

ICICI 33 % (66)

HDFC 5% (10)

OTHER 2% (4)

TOTAL NUMBER OF PEOPLE 200

It has been observed that approximately 60% correspondents are using the service of SBI for

their daily transaction, around 33% of people are using ICICI Bank for their transaction and

only 5% & 2% of people are using HDFC & other Bank service respectively Chandigarh. It

also shows that SBI have the highest market position in Chandigarh as per my sample.

Q2. Are you aware of products & services provided by SBI ?

YES 85% (170)

NO 15% (30)


From the above data it is clear that most of the customers (around 85%) of Chandigarh have

the idea about the product & services of SBI, the rest 15% have the idea about the product

they are using. In this 15% most of the people are from typical rural area (Farmers).

Q3. If yes are you aware of the advance products (Loan segments) of SBI?


43/50

43

YES 95%(190)

NO 5% (10)


It is clear that most of the people have the idea about the advance product of SBI. Almost all

the 95% people who have the idea about the advance product are the user of SBI product &

service.

Q4. Which bank you prefer for INVESTMENT?

SBI 60% (120)

ICICI 37% (74)

HDFC 2% (4)

OTHER 1% (2)

TOTAL NO. OF PEOPLE 200

According to my sample size 60% of people prefer SBI for investment, but some people

prefer ICICI, HDFC or OTHER Bank for investment.

Q5. If you have two option ICICI or SBI for INVESTMENT money in equity which bank

you will prefer SBI or ICICI?

Most of the people said that they prefer SBI because of the transparency and customer feel

secured for any kind of investment product. SBI is a largest bank in India.


44/50

44

Q.6 Which investment you have done with either SBI or ICICI?

ULIP 47% (94)

LIFE INSURANCE 20% (40)

MF 15% (30)

EQUITY 10% (20)

OTHER 8% (16)

TOTAL NO. OF PEOPLE 200

From the sample size, 85% of people are using the SBI ULIP product. From the 200 people

47% of people took life insurance from SBI. 20% of people took MF , 15% of people took

from SBI. Some of the customer took 2 type of loan from SBI like both car & educational loan

and home & car loan. 10% of people took personal loan.

Q7. What do you feel about the services providing by SBI and ICICI in advance

product?

SBI ICICI

SATISFACTORY 2% 1%

GOOD 55% 69%

EXCELLENT 43% 30%

From this it is clear that the service provide by SBI in its advance product is good in between

the customer. All of them satisfy with the product provide by SBI. 55% of people said that the

service provide by SBI is good & 43% said it is excellent & just 2% of people said that it is

satisfactory. For ICICI 69% people said good & 30% is excellent & Just 1% said satisfactory.


45/50

45

Q8. Which Bank you would like to choose for investment your money.

SBI 50%(100)

ICICI 40%(80)

OTHER 10%(20)

TOTAL 200

According to my sample size 50%of people prefer SBI for INVESTMENT, but some people

prefer ICICI 40% and OTHER Bank 10% for invest money because they think SBI is trustful

bank.

Q9.Where do you want to invest your money?

REAL ESTATE 15%(30)

EQUITY 2%(4)

MUTUAL FUND 3%(6)

ULIPs 15%(30)

SAVING 5%(10)

FIXED DEPOSIT 30%(60)

INSURANCE 30%(60)

OTHER 1%(2)

TOTAL 200

Most of People in Chandigarh want to invest their money insurance, fixed deposit,

ulips and real estate. just 2% people want to invest in SHARE Market, because of lack

of Knowledge about Share Market.


46/50

46

PROJECT Findings :

From this project it is found that SBI advance product having the 1st place in the

market at Chandigarh, there is a great opportunity to compete with ICICI Bank & to

retain its customer by fulfilling the requirement of customer in SBI and ICICI advance

product.

It has been observed that approximately 85% correspondents are using advance

product of SBI and 15% are not using any type of advance product of SBI in

Chandigarh.

All of SBI customers are satisfied with the services provided by the bank.

Most of the customers at Chandigarh prefer to take loan from SBI. Approximately

43% of advance product users said that the service of SBI in advance product is

excellent.

A response from customer care is so clear & good.

Many customers have no time to call customer care so that they are not able to know

about the service & features of SBI advance product.

Government employees are more concern than private employees for advance

product.

Biggest problem people dont invest their money in Share due to lack of

knowledge

People want securities thats why choose SBI than ICICI bank


47/50

47

REASONS FOR HIGHLY USE OF SBI ADVANCE PRODUCT :

BIGGEST PUBLIC SECTOR BANK OF INDIA

ATTRACTIVE RATE OF RETURNS

TRANSPARENCY

SIMPLE & FAST PROCESSING

QUICK PROCESSING

LOW PROCESSING FEES

REASONS FOR LESS USE OF ICICI ADVANCE PRODUCT & INVESTMENT :

(IN COMPARISON WITH SBI)

PRIVATE BANK

LESS TRANSPARENCY

COMPLEX PROSESSING

ATTRACTIVE ROI BUT LESS THAN SBI.

HIGH PROCESSING FEES

A LOT OF PAPER WORK


48/50

48

Recommendation for both Bank:

Customer awareness programme is required so that more people should attract

towards advance product.

Both should more concern about physical verification rather than phone verification so

it will avoid fraud or cheating.

Advance product selling agents must not give any type of wrong information

regarding advance product.

For the better service new offers would be require.

SBI customer care should more concern about the fastest settlement of customer

problems. ICICI bank is already doing.

Before deducting or charging any monetary charge SBI & ICICI must consult with

customer.

Agents should be trained, well educated & proper trained to convince the people

about different advance product.

It is the duty of the bank to disclose all the material facts regarding advance product,

like ROI, repayment period and any types of charges, etc.

Special scheme should be implemented to encourage both customer and agents.

SBI and ICICI should more focus on Retaining existing customers.

Both bank must focus on Segmentation based on customer knowledge Product

offering based on customer demand.

SBI and ICICI must take feedbacks of customers regarding features & services.


49/50

49

Conclusion

From the analysis part it can be conclude that customers have a good respond towards SBI

advance products in Chandigarh . SBI is in 1st position having large number of customers &

providing good services to them. The bank has a wide customer base, so the bank should

concentrate on this to retain these customers.

In present scenario SBI is the largest advance product issuer in India. Within a very short

period of time the achievement made by SBI is excellent, what a normal bank cannot expect,

but it is being done by SBI. It happens due to employee dedication towards the organization,

fastest growing Indian economy, & brand image.

To be the largest advance product issuer, SBI should focus on-

Launch Innovative product

Customized advance products

Better customer services

Fastest customers problem solving techniques

Customer retention

Apart from all the above, SBI believe in providing good customer services to their customers

which is a key factor for success in future.


50/50

Bibliography:

Annual Report of SBI 2010-2011

Annual Report of ICICI Bank 2011-2012

Press Release by SBI for FY 2011-2012

Internet:

www.google.co.in

www.sbi.com

www.sbi.co.in

www.bnet.com

Documents

27910616-Summar-internship-report-on-SBI-Vs-ICICI-bank.docx