2Checkout – The 2017Digital Commerce Benchmark

Top 10 Countries - Overall Sales

1 United States of America

2 United Kingdom

3 France

Germany4

5 Canada

6 Australia

7 Japan

8 Italy

9 Netherlands

10 Spain

Software, SaaS, Online Services

Trends in Global Software, SaaS &Online Services Sales

Shopper Behavior & Payments

Fran

ce

Germany

Japan

Italy

Netherlands

Spain

Switzerlan

d

Brazil

Belgium

Sweden

Rest of the World(non-english)

Top 10 Non-English Speaking Countries

22% of Total Global Software, SaaS &Online Services Sales

Interesting Highlights

Multim

edia

& Design

Business & Finance,

Office Tools, Online services

Utilities

All oth

er

Web & dev tools

Security & Privacy

Marketing

China 46% 2%3%WeChat Pay

Brazil Local Credit Cards with installments 27% 12%

12%

Denmark 2.5%

Netherlands 43% 7%

France 11%

Japan 5%KONBINI

Russia 3% 2%

Finland 3%

TurkeyBanktransferLocal Credit Cards with installments 16%

Affiliate SalesGenerating on average 25% of revenue (analysis performed on vendors connected to the Affiliate Network and having at least one sale).

25%

PromotionsPromotional sales bring, on average, 35% of revenues for vendors utilizing this marketing tool.

35%

Cross-sellingVendors get, on average, 4.5% of revenue from utilizing cross-selling tactics.

4.5%

Up-sellingVendors get, on average, 8% of revenue from utilizing up-selling tactics.

8%

AOV

GLOBALLY2017

48$

$

Most Popular Payment Methods in Top 10 Countries

Software Sales - Additional Revenue Software Sales - Additional Revenue Sources

Get More Insights into Global CommerceFor more in-depth info, strategies, tips & tricks, tools to

use when growing your eCommerce business at a

global level, check out our Resources Page

Commerce Resources

The Digital Commerce Benchmark is based on a sample of hundreds of thousands of worldwide transactions

moving through 2Checkout’s Avangate platform between January 2017 and December 2017.

Local Payment Methods - Interesting Stats by Country

0% 20% 40% 60% 80% 100%

2012

2017

Subscription Model vs. Perpetual Model

Perpetual Subscriptions

2012 = 49% of sales volumes are for subscription-based products & services

2017 = 75% of sales volumes are for subscription-based products & services

Subscription-based Sales on the Rise

Top Software Products Sold Online

Average Order Value for Software, SaaS, Online Services Sales

%

Oth

er

United States of America 1

Oth

er

United Kingdom 2

Oth

er

Germany 4

Oth

er

France 3

Canada 5

Oth

er

Australia 6

Oth

erKONBINI

Japan 7

Oth

er

Italy 8

Oth

er

Netherlands 9 Spain 10

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Security & Privacy continue to lead the pack with 34% of total software sales, followed by Multimedia and Design (including Audio-Video tools), at 24% and Business and Finance & Online services at 21%.

Top Payment Methods Worldwide

1 69%

2 19%

3 6%

$$

4 1%

5 4%All others

Oth

er