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Chain of Distribution
Term: Full-service flower shop
Flower: Solidago
Solidago– Availability: *Year Round*– Color: yellow – can be dyed red– Air-dries well; often contains long
enough laterals to be used individually.– Small filler flower, also canbe used as a
line element in smaller-scaled designs.– Longevity: days 7-10– Sold by Bunch– Cost: $5/bunch
Full-service flower shop
• A flower shop that provides every floral product and service needed by customers including delivery and wire-service
Warrenton Full-Service Shops
• A Budding Affaire – By Sheetz• C&S Flowers – by bowling alley• Designs by Theresa – Main Street• Village Flowers – Main Street
Retail Floral Businesses
• Most are individually owned or family operated employing fewer than ten people
• Many people operate flower businesses from their basements or garages– Especially wedding florists
Limited Service Shops• Also called stem shops• May be located in malls, hospitals or grocery
stores• Primarily sell cut flowers or bouquets• May have limited prepared arrangements• May take orders for limited items• Don’t deliver• Don’t take wire orders• Limited offerings
Units of Purchase
• Flowers are purchased in units called bunches.• The number of stems per bunch varies for each
flower.• Usually the pricing is based on “stems” not
“blooms” so spray and filler flowers are cheaper than singles.
• If it says “bunch” but does not give a number, it is bunched by weight, number of open buds, or the stem size. Use 10 for pricing estimates.
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Name this Flower
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Name this Flower
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