3 YEAR WORK-STUDY PROGRAM

ALONG WITH YOUR DEGREE

/ ISDIWPP / ISDIWPP/www.isdiwpp.in

ADVANTAGEISDI | WPP

Unique Work-Study Program that bridges industry & academics to nurture world class talent. Curriculum developed jointly to meet industry needs.

Students will be taught and mentored by top industry professionals.

Exposure to live projects throughout the course – develop practical work skills.

Exceptional students will get an opportunity for overseas exposure.

An opportunity to develop work skills to pursue long term careers.

A hi-tech campus in the heart of the creative community in mumbai.

Internship opportunities with WPP companies.

Classes conducted in the afternoon so there’s more to learn after your regular college.

PILLARS OF THE COURSE

The Three Year Work Study Programme at ISDI|WPP is a professional course the students can take alongside their undergraduate degree program after class XII. This course is open to all students who may be pursuing B.Com, B.A, BMS, BMM, BAF or BBA from any institution in the city. Throughout the three years, students are taught and mentored by top professionals from WPP and global industry experts. Students are also expected to work on live projects, build a portfolio, develop practical work skills, and have the opportunity to intern with WPP companies and get international exposure through student exchange and study abroad programs.

At the end of the program students will receive a Three Year Program certification from ISDI | WPP.

Strategic Brand Management

Media Strategy

Experiential & Digital Management

Content Management

Marketing Analytics

Public Relations

L - R: Madhukar Sabnavis | Vice Chairman & Country Head, Ogilvy & Mather India Govind Pandey | CEO, TBWA Group India Bobby Pawar | Managing Director and Chief Creative O�cer, Publicis Amit Kekre, Member Strategic Planning Council and National Planning Head, DDB Mudra Saurabh Karandikar, Creative Consultant, UX & Graphic Designer, Speaker, Teacher, Writer Moderated by Sourabh Mishra

Semester 01

ISDI | WPP STUDENTS AT GEOMETRY GLOBAL - AGENCY VISIT

Observership (2-3 Weeks)

• 360 Degree Communication

• Introduction to Marketing

• Creative Concepts and Story Telling

• Consumer Psychology

• Graphic Design

VISIT TO RED FUSE COMMUNICATIONSHEADQUARTERS IN NEW YORK, USA

• Creative Thinking for Advertising

• Introduction to Media Studies

• Introduction to Digital Strategies

• Introduction to Experiential Marketing

• Research Methodology

Agency Visits

Semester 02

INTERACTION WITH CVL SRINIVASCOUNTRY HEAD WPP INDIA

FIRST YEAR

ISDI | WPP STUDENTS AT PURUSHWAADI - RURAL IMMERSION

• Advertising Research, Ad tracking & evaluation

• Media Investments & ROI

• E�ective Digital Communication

• Outdoor Media Management

• Finance for Non-Finance

• New Business Development

Rural Immersion and Live Projects

Internship (4-6 Weeks)

• Advertising in Competitive Landscapes

• Media Planning & Strategy

• Digital Media Studies

• Introduction to Activations

• Introduction to Public Relation

Semester 03

Semester 04

MASTERCLASS ON 21ST CENTURY SKILL BUILDING BY PROF. SALONI SURI

ISDI | WPP STUDENTS AT OGILVY

SECOND YEAR

INDUCTION OF STUDENT COUNCIL AT ISDI | WPP

• Copy Writing Skills

• Digital Competitive Analysis

• Advertising Strategy and Positioning

• Multimedia and Digital Creativity

• Event Planning and Execution of PR

• PR Strategy

• Post Media Campaign and Research

Industry Engagement | Master Classes

• Retail, Rural & Experiential Marketing

• Strategic Brand Management

• Film Production and Marketing

• Media and Culture

• Advanced Media Planning and Execution

• Data Analytics

• Corporate Communication

Practicum | Capstone Project

Semester 06

Semester 05

INDUSTRY PANEL DISCUSSIONON THE FUTURE OF ADVERTISING

FIRESIDE CHAT WITH BRIAN TELLIS, CHAIRMAN FOUNTAINHEAD PROMOTION AND EVENTS

THIRD YEAR

COURSE MENTORS

CVL Srinivas

Country ManagerWPP India & CEO, GroupM

South Asia

“When web media integrates with cross-media marketing, it makes an unbeatable combination. Our students will learn and work under the guidance and supervision of the country’s most acclaimed and renowned professionals. With consumer insight mining and multimedia planning, OOH & unconventional media management, post media campaign research and data analytics, the school will help the students create fresh products and applications that will give them a strong pedestal in the industry”.

Tushar Vyas

Chief Strategy O�cer - GroupM

South Asia at GroupM

Roshan AbbasManaging Director at Geometry

Global Encompass

Network

“This revolutionary new-age program that helps deliver ground-breaking strategies and compelling communications for online media. With the help of the Digital industry geniuses, we facilitate our students with an in-depth knowledge about online strategies, brand activation (online and on-ground), case studies, social media marketing & digital content writing, digital campaign evaluation & eCRM, that will help them hold a thorough understanding of the online media e�cacy”.

“A cutting-edge program

designed by the industry

professionals to empower

the Advertising skills,

Marketing communication

and their inter-relation.

Research projects &

creative workshops. Film

production & multimedia.

Brand strategy

development & account

management

methodology. Rural &

retail marketing and a

thorough understanding

of consumer behaviour.

We hone the skills of our

students precisely and

productively to help them

land up among the best

ad agencies in the

country”.

Madhukar Sabnavis

Vice Chairman and

Country Head, Discovery and

PlanningOgilvy &

Mather India

Piyush PandeyExecutive Chairman

and Creative Director,

South Asia Ogilvy &

Mather India

Sir Martin SorrellCEO: WPP Group

“For good reasons – that growth and demand is strong –

India is currently facing a shortage of talent, particularly in

the fields of marketing and communications. This is

expected to become more acute in the coming years. As

the leading marketing group in India and the world, WPP

is committed to helping India to develop professional, and

creatively talented workforce in this sector.”

ISDI Tower, One IndiaBulls Centre, Lower Parel - 400013

/ ISDIWPP / ISDIWPP

Contact: +91 8433910204 | admissions@isdiwpp.in

/www.isdiwpp.in