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30Brand Marks

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You don’t get to decide whether your company has an image.

It does. The question is, who controls it?

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Each of these brand marks are the result of a rigorous process.

Many were part of comprehensive branding programs.

CT Restaurant. Claude Troigrois’ restaurant in New York City.

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Counsellors at LawCOSNER YOUNGELSON

Cosner Youngelson. Law firm.

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American Kaleidoscope

The Balch Institute. The American Kaleidoscope, an exhibit about ethnicity, is a major feature at the Balch Institute in Philadelphia.

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AMEX

IRA L L I A N C E

The American Stock Exchange. The Amex IR Alliance is a program that supports the exchange’s member companies.

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AWARE. This organization provides care and reproductive health education of young women.

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BioKePharm. The company produces blood plasma and other blood products.

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Catalyst Investors. A venture capital company.

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Diagnostic Radiology Associates. An up-scale radiology group in New York City.

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Diagnostic Radiology Associates

Enhance Financial. Commercial insurance and re-insurance.

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The Fazen Organization

The Fazen Organization. The historic preservation arm of this real estate company.

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F R A N K L I N C OUR T

Franklin Court. A museum and historic buildings at the home site of Benjamin Franklin.

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H I G H R A N G E T E C H N O L O G I E S

High Range Technologies. An on-line database service.

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Kelly & Company

Kelly & Company. This company specializes in recruiting human resource professionals.

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LUXCORE

Luxcore Ltd. Communications and marketing with an emphasis on foreign-based companies.

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MedAccept. This company provides financing for elective / cosmetic surgery.

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New Technology Partners

New Technology Partners. A venture capital company specializing in high tech.

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O P E N M R I

Open MRI. This medical imaging network specializes in MRI technology for those who can not use traditional MRI equipment.

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Edge Program. A sales-tracking program for a financial services firm.

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Rosner Associates/Pharmaceutical Co.

Tsunami. A sales promotion program for a pharmaceutical company.

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Toppan Printing Company. This word mark was developed for the American arm of this international printing company.

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Total Energy Services

Total Energy Services. Commercial and residential heating and cooling.

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Rosner Associates/Brand Marks

> U.S. Army MWR

> Diagnostic Radiology

> Enhance Re-Insurance

> Kelly and Co.

> MedAccept

> Andersen Consulting

> Toppan Printing

> Van den Bergh Foods

> OpenMRI

> Amex IR Alliance

> C.T.Restaurant

> High Range Technologies

> AWARE

> LuxCore

> NewTech Partners

> Odds & Errands

> ClinicLink

> American Kaleidoscope

> Franklin Court

> BioKePharmOMWR

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Rosner Associates/Brand Marks

> U.S. Army MWR

> Diagnostic Radiology

> Enhance Re-Insurance

> Kelly and Co.

> MedAccept

> Andersen Consulting

> Toppan Printing

> Van den Bergh Foods

> OpenMRI

> Amex IR Alliance

> C.T.Restaurant

> High Range Technologies

> AWARE

> LuxCore

> NewTech Partners

> Odds & Errands

> ClinicLink

> American Kaleidoscope

> Franklin Court

> BioKePharmOMWR

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36,000 Individuals Caring for the Men & Women in the U.S. Army

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Rosner Associates/Brand Marks

> U.S. Army MWR

> Diagnostic Radiology

> Enhance Re-Insurance

> Kelly and Co.

> MedAccept

> Andersen Consulting

> Toppan Printing

> Van den Bergh Foods

> OpenMRI

> Amex IR Alliance

> C.T.Restaurant

> High Range Technologies

> AWARE

> LuxCore

> NewTech Partners

> Odds & Errands

> ClinicLink

> American Kaleidoscope

> Franklin Court

> BioKePharmOMWR

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36,000 Individuals Caring for the Men & Women in the U.S. Army

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Rosner Associates/Brand Marks

> U.S. Army MWR

> Diagnostic Radiology

> Enhance Re-Insurance

> Kelly and Co.

> MedAccept

> Andersen Consulting

> Toppan Printing

> Van den Bergh Foods

> OpenMRI

> Amex IR Alliance

> C.T.Restaurant

> High Range Technologies

> AWARE

> LuxCore

> NewTech Partners

> Odds & Errands

> ClinicLink

> American Kaleidoscope

> Franklin Court

> BioKePharmOMWR

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36,000 Individuals Caring for the Men & Women in the U.S. Army

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U.S. Army MWR. The Army group that provides for the care and welfare of enlisted men and women and their families (Morale, Wellness and Recreation).

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Van den Bergh

Van Den Bergh. The Food Division of Lever Brothers.

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Marketing Deliverables. Design, marketing and communications.

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StamfordREINvENTING

Reinventing Stamford. A civic organization formed by the Stamford Urban Redevelopment Commission.

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o d d s & e r r a n d s

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Odds & Errands. This company provides day-to-day household help.

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Rosner Associates/Pharmaceutical Co.

Fusion. A program to support and track sales efforts for a pharmaceutical company.

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Benjamin Moore. This work mark is for an employee communication program.

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Evoke Communications. Strategic branding and marketing.

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the Essence of the Brand