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www.axis.com
Game Changing Trends and
Technologies for Video Surveillance
Atul Rajput
Regional Director, Northern Europe, Axis Communications
30 June 2015
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Game Changers in IP Video Over The Last Decade
Power Over Ethernet
HDTV VideoH264
Compression
2004 2004 - 2008 2008
IT Consumer Video
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Digital Accelerators Transforming Technology
Processing Power
Digital Storage
“Computer Processing Power
Will Double Every 2 Years”
Gordon Moore
(Intel Co-Founder) 1965
IDC Digital Universe Study 2012
68% of Digital Universe is Consumer Driven
33% of Information by 2020 will have value in
being analysed
40% of Information by 2020 will be “touched”
by Cloud Computing
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The Future
IT Driven Consumer Driven
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Evolution
Human behavior is changing rapidly, driven by new
technology, which starts with us as
consumers.
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Raised Expectations
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Forensic to Real Time Surveillance
#1Smarter
Security
Devices
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Smarter Capabilities – Intelligence at the Edge
Smarter
Functions
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Demand for Real Time Incident Detection
Most responders reported that
video surveillance is firmly a
Cross-Functional tool
Clear Trend toward Real-Time Incident Detection
Almost 50% of Respondents
expressed interest in Analytics
*UITP Survey on Video Surveillance in Public Transport May 2015
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Video Analytics – The Next Big Thing…
Unreliable
Perceived Barriers to Adoption
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Evolving Trend of Edge Based Video Analytics
Heat mapping
License plate recognition
People counting
AudioDetection
Camera Tampering
Smoke Detection
Basic Apps Work Well
Today
Trend Towards More Advanced
Apps
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SafeZone: edge analytics in action
Thermal Environmental
ChallengesVarious postures
Edge Based Sterile Zone Monitoring
Intrusion detection at the Edge (Affordable)
Automatic Calibration (Simple)
Performance equal to server application (Reliable)
iLids approved (primary), industry first (Confidence)
Reliability, Simplicity and Affordability
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Under Utilisation of Audio Analytics
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Smarter Access Authentication
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Image Usability
#2Optimised
Image
Quality
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It is Not Just About The Number of Megapixels..
Do we want 600 times
higher resolution/framerates,
300 MP/120 fps ?
1996 2000 2004 2008 2012 2014 2018
Ima
ge
ca
ptu
rin
g
0.1 MPat 1 fps
0.4 MPat 30 fps
10 MPat 60 fps
30 MPat 120 fps
2 MPat 30 fps
5 MPat 30 fps
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> Just as for HDTV, the consumer electronics
industry is driving 4K
> 4 x Resolution of 1080P
> Significant Increase in Bandwidth, Storage
and Decoding Process Power Required
> Less light sensitivity than lower resolution
cameras
4K Ultra High Definition, 3840 x 2160, 8.3 M Pixels
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4K vs 1080P
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4K Digital Zoom
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2015 Surveillance Trends - IHS
“The Need for
Standardization”WDR
Low light
Image stabilisation
Bandwidth Optimisation
*IHS Top Ten Surveillance Trends 2015 - https://technology.ihs.com/api/binary/520143
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Convergence of video features
New technologies make it possible to combine different
video features in more and more optimized ways
WDR
High
resolution
Low light
Full frame
rate
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Smarter
Imaging
Conventional
Low Light
Colour
Images
Innovation in Low Light Peformance
Trend Towards Image Usability
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> For clearer images in foggy conditions
– Digitally filters out fog from scene; users can adjust level of ”fog removal”
Smarter Imaging
No defog With automatic defog
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> Electronic image stabilization (EIS)
– Cameras with high zoom are sensitive to vibrations from wind and traffic. EIS reduces vibrating effects,
provides more useful video and reduces file size, as well as bandwidth/storage use.
Smarter Imaging
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Extending beyond Security Applications
#3Business
Optimisation
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Changing Role of the use of Video
Business Optimisation
/Real Time Incident
Detection
Security
Safety
Deterrent Forensic Proactive
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Video as a Business Intelligence Tool
Source: ”CCTV in Retail Survey 2014
5%
11%
14.5%
15%
23%
31%
0% 5% 10% 15% 20% 25% 30% 35%
Flexibility
Reduced TCO
Scalability
Quality of Image (HDTV)
Better Remote Access
Integration with BI Applications
Main Reason for Adoption of IP Video
57% Retailers
Cited Plans
to Adopt IP Video
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The Opportunity - Cross Department Collaboration
Loss Prevention
(Security)
Improve store layouts
(Merchandising)
Measure Store performance
(Regional Manager)
Improve customer service
(Operations)
Optimise display strategies
(Marketing)
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Video Surveillance as a Service (VSaaS) and Beyond
#4“Everything”
as a
Service
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Small systems Large systems
Convergence in the video surveillance market
• Technology shift just starting
• High growth potential
• Cost-efficient & easy-to-usesolutions
Network
video
AnalogNetwork
video
Analog
• IP technology fully accepted
• Quality, functionality & scalabilityin focus
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Edge Recording or in the Cloud?
Coaxial cablesDVR
Network
Internet
On the move
On-site
viewing
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”Everything” as a Service....
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Services on demand – Endless Upgrade possibilities
+
+ +
Business efficiency services- Advanced usage of video system for for
improved business efficiency
- People Counting
- Queue managementAdvanced Security
Services- Managed Security Devices- Access Control
- Entry Management
- Intrusion Detection
- Audio Monitoring
Basic services - Managed system service
- Basic end user video usage
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Marketing Principles Refined for Services
4P’s
Solution
AccessValue
Education
SAVE Model*
Source: HBR: http://mspmentor.net/blog/marketing-managed-services-are-4ps-still-relevant-cloud-era
It is not just Technology that needs to Evolve..
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Addressing the demand for huge increases in video usage
#5Bandwidth
Optimisation
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MPEG-4
Smarter Video Compression Techniques
H.264 H.265
Smarter Compression
up to -70%
up to
-50%
up to
-50%
H.264
Achieved within the
Current Standard
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Smarter Compression – Scene Specific Bandwidth Saving
> H264: 2881 kbit/s > Dynamic H264: 1433 kbit/s
Compression is handled differently in different parts of the image,
based on structure and motion - dynamically
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Twitter @atul_rajp
LinkedIn www.linkedin.com/company/axis-communications
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