International Trade Fair for Surface Technology

surface-technology-germany.com

16 – 18 June 2020Stuttgart ▪ Germany

All the latest materialsAll branches of industry

All at one show

SurfaceTechnology GERMANY

Take the initiative – raise your profileMarkets, supply chains and processes are in a state of flux. Increasingly, demand patterns are driven by technological developments and shorter product cycles. This presents companies with new challenges – and at the same time in-fluences the performance criteria for applications- oriented surface treatment solutions.

Against this background companies are compelled to raise their profile and boost awareness of their solutions and services. Experience has shown that, on their own, digital communication channels are insufficient. A well-designed website cannot replace a direct dialogue between supplier

and user. It is therefore essential to focus on measures that help enterprises to move forward – as cost-effectively as possible.

SurfaceTechnology GERMANY fulfils this requirement. With its integrated, cross-industry line-up, the show functions as an international hub for industrial users and is the ideal platform for generating new business and maintaining existing customer relationships.

We look forward to meeting you.

The SurfaceTechnology GERMANY Team

Secure the best starting position These benefits ensure that SurfaceTechnology GERMANY is the ideal platform for presenting your skills and solutions. Book early to secure your pole position. With your trade show stand you can send a clear signal to the marketplace and underline your unique capabilities.

Our SurfaceTechnology GERMANY team will do everything in its power to maximize your success. We offer an extensive range of services, including many which are available free of charge – for example, our press services and complimentary tickets for potential visitors. In addition, we will be pleased to answer your questions and provide advice on how to derive maximum benefit from our services portfolio.

Boost the sustainability of your companySurface technology is deployed throughout industry. This is reflected in the broad spectrum of visitors who attend Sur-faceTechnology GERMANY. The trade show provides a cen-tral platform for surface technology in Europe. Companies come here in search of efficient solutions and competent partners, all geared to their individual requirements.

This results in countless opportunities for engaging in a dialogue and generating new contacts – not only in established sectors, but also in new fields of application. This represents an important step towards reducing your dependence on certain industries, developing new markets and boosting the sustainability of your company.

Focussed on your success

Factors in your successThe professional skills and decision-making authority of the visitors leave nothing to be desired

98 %are industry professionals

86 %are involved in investment decisions

96 %recommend SurfaceTech-nology to third parties

75 %are looking for new partners and/or solutions

24 %of the visitors come from abroad (from 51 countries)

57 %are first-time visitors

Surfaces are changing

Change opens up new opportunities

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Looking beyond the fenceYou are familiar with your products and services and know how they can be deployed to maximum effect. However, it is important to look beyond the fence. The cross-industry concept of SurfaceTechnology GERMANY will enable you to tap additional sources of potential business and exploit excellent networking opportunities. Take advantage of these opportunities. And make sure you address potential customers and partners in good time before the show.

Creating added valueSurfaceTechnology GERMANY is geared precisely to the changing requirements and demands along the entire value chain. In times of rapid change this opens up possibilities for extending process chains, both upstream and down-stream. Your solutions, services and business models have the potential to create added value – for your company, as well as for new and existing partners.

Developing new target marketsSurfaceTechnology GERMANY plays a leading role in its segment. Thanks to the diverse and innovative exhibit line-up, it is the ideal choice for decision-makers and production experts from a wide range of user industries – and a driving force be-hind new developments and optimized products. Benefit from the growing demand for future-proof technologies and new solutions for the production technology of tomorrow. Inform potential partners about the important contribution your company can make – best of all by issuing personal invitations in the run-up to the show.

CLEANING ABRASIVE BLASTING

ELECTROPLATING

MEASURING, TESTING AND ANALYSIS

ENVIRONMENTAL ENGINEERING AND SUPPLY SYSTEMS

INDUSTRIAL PLASMA AND LASER-BASED SURFACE TREATMENT

PRE-TREATMENT

SURFACE TREATMENT

COATING MATERIALS

THERMAL SPRAYING

NANO AND MICROTECHNOLOGY

SERVICES

The highlightsThe unique appeal of SurfaceTechnology GERMANY lies in its broad, cross-material and cross-industry exhibit spectrum. Irrespective of their specific requirements, visitors can find solutions along the entire value chain. At the same time, they can identify products and services that will become relevant in the future.

Exploiting opportunities

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Guided Tours – the direct route to your stand SurfaceTechnology GERMANY offers visitors a special ser-vice: guided tours together with an informative brochure (“Basic Knowledge”).

With the aid of our trained guides the visitors can familiar-ize themselves with solutions and potential partners for their individual tasks. As a participating exhibitor you can present your products and services directly to an interested specialist audience and thus generate additional leads.

Surface Technology Process Chain – your passport to new contacts This special display area covers all facets of surface treatment and underlines the importance of integrating materials and processes within the process chain. Visi-tors from all sectors of manufacturing industry take this opportunity to obtain in-depth information from surface technology experts.

As an exhibitor you can talk to potential customers, learn about the latest trends and future requirements and find interesting collaboration partners. All this is available in a single, cost-effective package, including stand construction, catering and various services for you and your visitors.

Magnet for visitorsWith more than 1,000 visitors, the Forum is one of the ma-jor highlights at SurfaceTechnology GERMANY. The broad-based lecture program informs visitors and exhibitors about key industry trends, explores future perspectives and gets to grips with the challenges of digital transformation. Above all, it emphasizes the multifaceted possibilities of surface treatment. In addition to showcasing practicable solutions, the Forum serves as an unrivalled source of ideas and information – and is a real magnet for visitors.

Concentrated know-howThe Forum ranks as a high-profile training event – as evi-denced in the strong practical orientation of the lectures. The contributors comprise renowned experts from industry and the scientific community. Admission is free of charge. The “Speaker’s Corner” offers an opportunity to expand the content of the lectures in a direct dialogue with respec-tive speakers. The SurfaceTechnology GERMANY Forum is organized by WOTech Gbr in cooperation with Fraunhofer IPA and the Surface Technology Department of the VDMA.

Supporting program – attractive formats that deliver added value

Award ceremony: Stuttgart Surface Technology PrizeThis prize recognizes outstanding surface technology applications based on the following criteria: energy efficiency, sustainability, innovation, competitiveness and industrial realization. The prize, awarded by Fraunhofer IPA, will be presented at the beginning of the SurfaceTechnology Forum on Tuesday 16 June 2020.

SurfaceTechnology GERMANY Forum – for knowledge and inspiration

High utility value for exhibitorsAs an exhibitor, you benefit from the Forum in two ways. Firstly, you and your employees can attend the lectures and expand your technical knowledge. Secondly, you have the option of contributing active-ly to the program, thus demonstrating your specialist expertise. Visitors who are looking for dedicated solutions will be made aware of what your company has to offer.

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Group presentations –a perfect alternative

Present your solutions as part of a strong community

Highly frequented and sharply focused, the group presentations at SurfaceTechnology GERMANY are the ideal option for showcasing products and services to decision-makers, gathered together at a central location. And they offer excellent opportunities for networking. At the same time, group presentations are a cost-effective option for participating in a trade fair, especially for small and medium-sized enterprises. Last but not least, a joint presentation is a good way of getting to know a trade fair as an exhibitor.

Digitization of surface technologyThe VDMA OPC SurfaceTechnology Initiative focuses on machine-to-machine communication in the surface technology sector. The Joint Working Group’s remit extends to painting technology, cleaning and pre-treatment, industrial plasma techniques and abrasive blasting. Deutsche Messe AG supports this joint initiative by VDMA Surface Technology and the OPC Foundation.

The goal is to reduce the input of time and effort involved when integrating machines, installa-tions and surface technology devices with one another, as well as with peripheral systems and production control systems. Leading surface technology companies have joined forces to create a common interface for paint supply systems under the umbrella of OPC UA. Interface standards for other machine types will follow successively. OPC UA is an open standard that defines the mechanisms of cooperation in an industrial environment, thus paving the way to digital network-ing. Machinery and systems can be reconfigured as required using Plug & Work – regardless of the manufacturer of the machines and components.

BMWi group presentationSurfaceTechnology GERMANY is an ideal springboard to international markets. Supported by the Federal Ministry of Economics and Energy (BMWi), this group presentation is targeted at dynamic start-up enterprises. Participation is limited to companies no older than 10 years, with fewer than 50 employees and annual sales/an annual balance sheet total not in excess of € 10 million.

ZVO group presentationCovering an area of almost 4,000 m², this event organ-ized by the German Surface Technology Association (ZVO) focuses on the cross-industry potential of surface treatment technology. It embraces the entire industrial value chain – from cleaning and pre-treatment to coat-ing and post-treatment. The exhibitor line-up includes contract finishers, coaters, galvanizers, suppliers of chemicals, plants and equipment, as well as service pro-viders and scientific institutes.

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Participating in a trade fair costs time and money. It must be worthwhile for the exhibitor – in the form of high-quality leads, increased awareness and effective networking. SurfaceTechnology GERMANY is the first choice – as evidenced in the quality and quantity of the visitors, who come to the event from Germany and abroad with firm investment intentions. This is demonstrated by the following exhibitor testimonials:

Reinhold Specht, Managing Partner, Harter GmbH“Surface technology is our home business sector and therefore SurfaceTechnology GERMANY in Stuttgart is the most important trade fair for us. The entire com-munity from the German-speaking countries meets here, and the inflow from other countries is clearly noticeable. Obviously, we wanted to secure a stand for the 2020 show as early as possible. We are looking forward to presenting our CO2-saving and state- subsidized drying technology again.”

Edward Head, Managing Director, Oxkem Limited (UK)“Oxkem is a leading manufacturer of chromium and vanadium salts used extensively in the surface treatment of metals. Oxkem will be exhibiting at SurfaceTechnology GERMANY for the first time in 2020. We look forward to meeting existing customers, who visit the show regularly, and to developing busi-ness relationships with new customers.”

Philipp Gorba, Communication & PR Manager, Dörken MKS-Systeme GmbH & Co. KG“For us, SurfaceTechnology GERMANY is one of the most important trade fairs in the field of surfaces and coatings. We have been represented here for many years and always look forward to welcoming our cus-tomers, partners and interested parties to our stand. Stuttgart is the meeting place for all the participants of the value chain. For this reason there was no doubt that we would participate again.”

Günter Kayan, Chief Sales Officer, Forplan AG, Schweiz“Forplan has been taking part in SurfaceTechnology GERMANY for many years. This event is the perfect platform for presenting our new products and at the same time for maintaining customer relationships.It is essential to have a good stand location in order to be easily found and to awaken the interest of visitors. That’s why we always book space at the upcoming show as early as possible.”

Martha Drayer, Marketing, plating electronic GmbH“plating electronic GmbH is a leading manufacturer of DC sources and pulse-reverse power supplies for a wide variety of surface coating processes. SurfaceTechnology GERMANY has established itself as our flagship fair. In Stuttgart we meet our national and international customers and visitors and inform them about developments in efficient switch-mode power supplies. During SurfaceTechnology 2018 we decided to participate again in 2020. Thanks to the early booking option, we were able to fulfil our wish for an identical stand location.”

SurfaceTechnology GERMANY:

Everything speaks for a participation

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Online registrationTo register, simply go to the online shop of SurfaceTechnology GERMANY: shop.surface-technology-germany.com

Complimentary admission tickets The marketing fee includes an unlimited number of admission codes. This means that you can invite as many potential visitors as you wish. They will all be entitled to free admission to SurfaceTechnology GERMANY 2020.

Comfort Line Basic package € 95/m2

Complete package € 135/m2

Design Line Basic package € 123/m2

Complete package € 148/m2

Exclusive Line Basic package € 159/m2

Complete package € 204/m2

(All prices plus VAT)

Row stand € 215/m2

Corner stand € 231/m2

End stand € 240/m2

Island stand € 248/m2

Prices plus VAT, AUMA contribution and marketing fee (€ 720 for exhibitors, € 610 for co-exhibitors)

Stand rental charge Stand packages

Marketing servicesThe obligatory marketing fee of € 720 euros for exhibitors and € 610 euros for co-exhibitors includes many additional services. Supported by our editorial staff, you can present your company and your products on our website. You will find your customers in the printed list of exhibitors and your stand details will be shown in the large-scale layout plans at the hall entrances.

Impressive – surface technology worldwideThe world’s leading surface technology trade fairs are now working together even more intensively for your success. The exhibitors benefit from improved access to global target markets. This delivers concrete benefits for your growth strategies. Please contact us for further details.

Detailed information on our worldwide events can be found at:www.surface-technology-germany.de/en/worldwide

Istanbul, Turkey12 – 15 Mar 2020win-eurasia.com

Hannover, Germany20 – 24 Apr 2020hannovermesse.de

Stuttgart, Germany27 – 29 Oct 2020parts2clean.de

Chicago, USA14 – 19 Sep 2020hannovermesseusa.com/surfacetechnology-usa

Stuttgart, Germany16 – 18 Jun 2020surface-technology-germany.de

Transparent –

prices and conditions

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Key factors

for your success

Secure an optimum locationThere is no alternative to SurfaceTechnology GERMANY. So don’t hesitate to create the best conditions for your success. By booking early you can make sure of getting an optimum stand location – according to the principle “first come, first served”. In addition, you will have more time to prepare your trade fair presentation.

Score with the right strategyOptimum planning is the pathway to success. You should therefore define your objectives and target audience in advance. Inform these potential customers that you will be represented at SurfaceTechnology GERMANY and tell them what you have to offer them. It may be advisable to use ex-ternal address material from publishers or industry associa-tions. You can also use your website and social networks to publicize your innovations and solutions and your presence at the show. We will be pleased to provide you with the relevant services and advertising material.

Exploit the potential of parallel eventsDuring the upcoming SurfaceTechnology GERMANY various parallel events will generate additional leads and con-tacts – for example, Castforge, LASYS, Global Automotive Components and Suppliers Expo, Automotive Interios Expo, Autonomous Vehicle Technology Expo and Automotive Testing Expo Europe. Many of the exhibitors at these events are potential customers, as surfaces often play a decisive role in the quality of their products. Visitors will have access to all these trade fairs with a single ticket.

In a strong region and easily accessible In Stuttgart, SurfaceTechnology GERMANY boasts a prime location at the heart of one of the economically strongest and most innovative regions in Europe. A further advantage is the good accessibility of the exhibition site by all means of transport from all points of the compass. This means that your domestic and foreign customers and partners can reach you quickly at the trade show. In addition, the well-structured site layout ensures that your visitors can find your stand easily.

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Contact details for our local sales partners worldwide are listed at:www.messe.de/en/salespartner

Supported by Partners

Deutsche MesseMessegelände30521 HannoverGermany

Tel. +49 511 89-0Fax +49 511 89-32626info@messe.dewww.messe.de

Contact

Olaf DaeblerGlobal Director

Christoph NowakSenior Project DirectorTel. +49 511 89-31322christoph.nowak@messe.de

Oliver KruseProject DirectorTel. +49 511 89-33764oliver.kruse@messe.de

Maren LudwigProject ManagerTel. +49 511 89-31124maren.ludwig@messe.de

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