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3200+ Athletes from 30+ States 413+ Agencies from Across United States 50+ Sports 35+Venues 500Volunteers 2548Medals Awarded

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Page 1: 3200+ Athletes from 30+ States 413+ Agencies from Across United States 50+ Sports 35+Venues 500Volunteers 2548Medals Awarded
Page 2: 3200+ Athletes from 30+ States 413+ Agencies from Across United States 50+ Sports 35+Venues 500Volunteers 2548Medals Awarded

3200+ Athletes from 30+ States

413+ Agencies from Across United States

50+ Sports

35+ Venues

500 Volunteers

2548 Medals Awarded

Page 3: 3200+ Athletes from 30+ States 413+ Agencies from Across United States 50+ Sports 35+Venues 500Volunteers 2548Medals Awarded

86.5% Competitors From Outside San Diego

8,300 Room Nights

$3.8M Direct Economic Impact

$5.7M Indirect Economic Impact

$143K Taxes for City of San DiegoEvents’ Economic Impact Supports 60 Full-time Jobs, as reported/surveyed by National University

Page 4: 3200+ Athletes from 30+ States 413+ Agencies from Across United States 50+ Sports 35+Venues 500Volunteers 2548Medals Awarded
Page 5: 3200+ Athletes from 30+ States 413+ Agencies from Across United States 50+ Sports 35+Venues 500Volunteers 2548Medals Awarded
Page 6: 3200+ Athletes from 30+ States 413+ Agencies from Across United States 50+ Sports 35+Venues 500Volunteers 2548Medals Awarded

77 Ambassadors

41 Public Safety Agencies

6,000 Marketing Pieces

Ambassadors are current athletes who are active duty or retired public safety personnel helping us promote San Diego and The

Championships

13 States

Page 7: 3200+ Athletes from 30+ States 413+ Agencies from Across United States 50+ Sports 35+Venues 500Volunteers 2548Medals Awarded

$25,000 Ambassador/Group ManagerTasked with specific outreach to large law enforcement and fire

organizations around the country

$10,000 Marketing MaterialsCreation and printing of

marketing materials. To include, postcards, event posters, and

brochures

Section A1.2 – Event Management and Group Sales Development

Page 8: 3200+ Athletes from 30+ States 413+ Agencies from Across United States 50+ Sports 35+Venues 500Volunteers 2548Medals Awarded

$5,000 Event Registration FeesCover fees to attend affinity conferences to promote San

Diego

$37,000 Marketing Materials/Bulk Mailing Costs

Creation and printing of marketing materials. To include,

postcards, event posters, and brochures

$3,000 Meals Offset staff per diem costs to attend affinity conferences

$5,000 Promotional ItemsDesign and purchase

promotional items to distribute at outreach events

$5,000 Booth Rentals Booth fees at affinity events

$5,000 Travel Offset staff travel costs for promotional opportunities

Section A1.4 – Group Meeting Direct Marketing

Page 9: 3200+ Athletes from 30+ States 413+ Agencies from Across United States 50+ Sports 35+Venues 500Volunteers 2548Medals Awarded

$25,000 Outreach/Marketing ManagerTasked with specific outreach via

email, social media, and community event attendance

$10,000 AdvertisingPurchase of online marketing

opportunities like web banners and electronic ads

Section A1.2 – Event Management and Group Sales Development

Page 10: 3200+ Athletes from 30+ States 413+ Agencies from Across United States 50+ Sports 35+Venues 500Volunteers 2548Medals Awarded

$1,683,361 Projected Hotel Night Revenue

$1,236,451 Historic Hotel Night Revenue

$446,910 Projected Hotel Night Revenue Increase

12.9:1 Return on Investment

Page 11: 3200+ Athletes from 30+ States 413+ Agencies from Across United States 50+ Sports 35+Venues 500Volunteers 2548Medals Awarded